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Amazon Fire Phone: The Missing Manual
by Preston GrallaUnleash the powers of the Amazon Fire phone with help from technology guru Preston Gralla. Through clear instructions and savvy advice, this fast-paced, engaging guide shows you how to make the most of Fire phone’s innovative features—including Firefly, Dynamic Perspective, one-handed gestures, and integration with Amazon Prime.The important stuff you need to know:Gain control with Dynamic Perspective. Tilt your phone to scroll, move your head to play games, and explore maps in 3D.Take pictures further. Capture high-res, panoramic, and moving (lenticular) photos. Shoot HD video, too.Shop with ease. Use Firefly to identify music, videos, and other items, and go straight to the product’s Amazon page.Get the apps you want. Load up on games and apps for productivity, health and fitness, and social networking from Amazon’s Appstore.Solve problems right away. Get live tech support from Amazon via video chat with the Mayday help feature.Carry the Cloud in your hand. Access Prime Instant Video, your Kindle library, and your uploaded photos and videos.
Amazon Fire TV For Dummies
by Paul McFedriesEnjoy more entertainment with this friendly user guide to making the most of Amazon Fire TV! Find and watch more of the shows you enjoy with Amazon Fire TV For Dummies. This book guides you through Fire TV connections and setup and then shows you how to get the most out of your device. This guide is the convenient way to access quick viewing tips, so there’s no need to search online for information or feel frustrated. With this book by your side, you’ll quickly feel right at home with your streaming device. Content today can be complicated. You want to watch shows on a variety of sources, such as Hulu, Amazon Prime, Netflix, and the top premium channels. Amazon’s media device organizes the streaming of today’s popular content services. It lets you use a single interface to connect to the entertainment you can’t wait to watch. This book helps you navigate your Fire TV to find the content you really want. It will show you how to see your favorite movies, watch binge-worthy TV shows, and even play games on Fire TV. Get the information you need to set up and start using Fire TV. Understand the basics of how to use the device Explore an array of useful features and streaming opportunities Learn techniques to become a streaming pro Conquer the world of Fire TV with one easy-to-understand book. Soon you’ll be discovering the latest popcorn-worthy shows.
Amazon Hacks
by Paul BauschAmazon Hacks is a collection of real-world tips, tricks, and full-scale solutions to practical uses of Amazon.com and the Amazon Web Services API . The book offers a variety of interesting ways for power users to get the most out of Amazon and its community, for Associates to hone their recommendations for better linking and more referral fees, for researchers to mine the enormous amount of information in Amazon's data store, and for developers to integrate Amazon Web Services into their applications and se
Amazon Hacks
by Paul BauschAmazon Hacks is a collection of tips and tools for getting the most out of Amazon.com, whether you're an avid Amazon shopper, Amazon Associate developing your online storefront and honing your recommendations for better linking and more referral fees, seller listing your own products for sale on Amazon.com, or a programmer building your own application on the foundation provided by the rich Amazon Web Services API. Shoppers will learn how to make the most of Amazon.com's deep functionality and become part of the Amazon community, maintain wishlists, tune recommendations, "share the love" with friends and family, etc. Amazon Associates will find tips for how best to list their titles, how to promote their offerings by fine tuning search criteria and related titles information, and even how to make their store fronts more attractive. And the real power users will use the Amazon API to build Amazon-enabled applications, create store fronts and populate them with items to be picked, packed and shipped by Amazon. And just about anyone can become a seller on Amazon.com, listing items, deciding on pricing, and fulfilling orders for products new and used.
Amazon Redshift Cookbook: Recipes for building modern data warehousing solutions
by Shruti Worlikar Thiyagarajan Arumugam Harshida Patel Eugene Kawamoto>pb/b/ph4/h4ulli/lili/lili/li/ulh4/h4p/pp/pp/ph4/h4ulli/lili/lili/lili/lili/lili/li/ulh4/h4p/p<
Amazon Redshift: Jump-Start Analytics Using Cloud Data Warehousing
by Rajiv Gupta Rajesh Francis Milind OkeAmazon Redshift powers analytic cloud data warehouses worldwide, from startups to some of the largest enterprise data warehouses available today. This practical guide thoroughly examines this managed service and demonstrates how you can use it to extract value from your data immediately, rather than go through the heavy lifting required to run a typical data warehouse.Analytic specialists Rajesh Francis, Rajiv Gupta, and Milind Oke detail Amazon Redshift's underlying mechanisms and options to help you explore out-of-the box automation. Whether you're a data engineer who wants to learn the art of the possible or a DBA looking to take advantage of machine learning-based auto-tuning, this book helps you get the most value from Amazon Redshift.By understanding Amazon Redshift features, you'll achieve excellent analytic performance at the best price, with the least effort. This book helps you:Build a cloud data strategy around Amazon Redshift as foundational data warehouseGet started with Amazon Redshift with simple-to-use data models and design best practicesUnderstand how and when to use Redshift Serverless and Redshift provisioned clustersTake advantage of auto-tuning options inherent in Amazon Redshift and understand manual tuning optionsTransform your data platform for predictive analytics using Redshift ML and break silos using data sharingLearn best practices for security, monitoring, resilience, and disaster recoveryLeverage Amazon Redshift integration with other AWS services to unlock additional value
Amazon S3 Cookbook
by Naoya HashimotoOver 30 hands-on recipes that will get you up and running with Amazon Simple Storage Service (S3) efficiently About This Book * Learn how to store, manage, and access your data with AWS SDKs * Study the Amazon S3 pricing model and learn how to calculate costs by simulating practical scenarios * Optimize your Amazon S3 bucket by following step-by-step instructions of how to deliver your content with CloudFront, secure the S3 bucket with IAM, and lower costs with object life cycle management Who This Book Is For This book is for cloud developers who have experience of using Amazon S3 and are also familiar with Amazon S3. What You Will Learn * Host a static website on Amazon S3 * Calculate costs with AWS Simple Monthly Calculators * Deploy a static website via CloudFormation * Distribute your content via CloudFront * Secure resources with bucket policies and IAM * Protect objects using server-side and client-side encryption * Enable Cross-Origin Resource Sharing * Manage objects' life cycles to lower costs * Optimize performance for uploading as well as downloading objects * Enable S3 event notifications and create Lambda functions * Manage common operations with AWS SDKs In Detail Amazon S3 is one of the most famous and trailblazing cloud object storage services, which is highly scalable, low-latency, and economical. Users only pay for what they use and can store and retrieve any amount of data at any time over the Internet, which attracts Hadoop users who run clusters on EC2. The book starts by showing you how to install several AWS SDKs such as iOS, Java, Node.js, PHP, Python, and Ruby and shows you how to manage objects. Then, you'll be taught how to use the installed AWS SDKs to develop applications with Amazon S3. Furthermore, you will explore the Amazon S3 pricing model and will learn how to annotate S3 billing with cost allocation tagging. In addition to this, the book covers several practical recipes about how to distribute your content with CloudFront, secure your content with IAM, optimize Amazon S3 performance, and notify S3 events with Lambada. By the end of this book, you will be successfully implementing pro-level practices, techniques, and solutions in Amazon S3. Style and approach A step-by-step practical guide that will show you how to efficiently store, manage, and control your data in Amazon S3.
Amazon S3 Essentials
by Sunil GulabaniGet started with Amazon S3 for virtually unlimited cloud and Internet storageAbout This BookFamiliarize yourself with the concepts of Amazon S3Understand basic operations of bucket, folders, and objects using Amazon S3 SDK JavaLeverage the power of Amazon S3 to effectively store and retrieve dataWho This Book Is ForThis book is intended for System Engineers/ Developers, Software Architects, Project managers, and users who want to explore Amazon S3 SDK Java. If you want to learn about Amazon S3 quickly, then this book is for you. Basic knowledge of Java programming is expected.What You Will LearnStart with the basic concepts of Amazon S3 to get you goingUse Copy Object and Multipart Copy Object for objects of different sizesUnderstand how to use the amazon management console for Amazon S3Learn how to use the AWS SDK of Java and consume the Amazon S3Get to grips with managing the bucket life cycleConfigure CORS to share resources to a different domainDiscover how to develop and deploy the static website on Amazon S3 using different services of AmazonIn DetailAmazon Simple Storage Service (Amazon S3), provides developers and IT teams with secure, durable, and highly-scalable object storage. Amazon S3 is easy to use, with a simple web services interface to store and retrieve any amount of data from anywhere on the web.S3 is automatically web scalable and responds to the requirements of your application and traffic, and therefore offers a key element to help companies deal dynamically with any spike in traffic for their application (such as a free e-book offer).This book starts with the basics of the Amazon S3 and its features, and you will quickly get an understanding how to use the Amazon Management Console for Amazon S3 which is the simplest way to manage Amazon S3. Next, we will cover basic operations on bucket, folder, objects. Once the basic operations are understood, you will know how to use Amazon S3 using Java SDK. Following that, you will learn about Copy Objects and Multipart copy objects for large objects size. You will also learn to manage the life cycle of bucket and how to share resources to the different domain by configuring CORS. The book will then guide you through the development and deployment of a static website on Amazon S3 using different services of Amazon.By the end of the book, you will be able to create a scalable application using Amazon S3.Style and approachThis fast-paced book is a pragmatic guide to writing Amazon S3 applications. Each chapter is blended beautifully with lucid concepts and pertinent examples.
Amazon SageMaker Best Practices: Proven tips and tricks to build successful machine learning solutions on Amazon SageMaker
by Sireesha Muppala Randy DeFauw Shelbee EigenbrodeOvercome advanced challenges in building end-to-end ML solutions by leveraging the capabilities of Amazon SageMaker for developing and integrating ML models into productionKey FeaturesLearn best practices for all phases of building machine learning solutions - from data preparation to monitoring models in productionAutomate end-to-end machine learning workflows with Amazon SageMaker and related AWSDesign, architect, and operate machine learning workloads in the AWS CloudBook DescriptionAmazon SageMaker is a fully managed AWS service that provides the ability to build, train, deploy, and monitor machine learning models. The book begins with a high-level overview of Amazon SageMaker capabilities that map to the various phases of the machine learning process to help set the right foundation. You'll learn efficient tactics to address data science challenges such as processing data at scale, data preparation, connecting to big data pipelines, identifying data bias, running A/B tests, and model explainability using Amazon SageMaker. As you advance, you'll understand how you can tackle the challenge of training at scale, including how to use large data sets while saving costs, monitoring training resources to identify bottlenecks, speeding up long training jobs, and tracking multiple models trained for a common goal. Moving ahead, you'll find out how you can integrate Amazon SageMaker with other AWS to build reliable, cost-optimized, and automated machine learning applications. In addition to this, you'll build ML pipelines integrated with MLOps principles and apply best practices to build secure and performant solutions.By the end of the book, you'll confidently be able to apply Amazon SageMaker's wide range of capabilities to the full spectrum of machine learning workflows.What you will learnPerform data bias detection with AWS Data Wrangler and SageMaker ClarifySpeed up data processing with SageMaker Feature StoreOvercome labeling bias with SageMaker Ground TruthImprove training time with the monitoring and profiling capabilities of SageMaker DebuggerAddress the challenge of model deployment automation with CI/CD using the SageMaker model registryExplore SageMaker Neo for model optimizationImplement data and model quality monitoring with Amazon Model MonitorImprove training time and reduce costs with SageMaker data and model parallelismWho this book is forThis book is for expert data scientists responsible for building machine learning applications using Amazon SageMaker. Working knowledge of Amazon SageMaker, machine learning, deep learning, and experience using Jupyter Notebooks and Python is expected. Basic knowledge of AWS related to data, security, and monitoring will help you make the most of the book.
Amazon SimpleDB Developer Guide
by Prabhakar Chaganti Rich HelmsThis book is a practical real-world tutorial covering everything you need to know about Amazon SimpleDB. You will come across examples in three languages: Java, PHP, and Python. This book is aimed at transforming you from a beginner to an advanced developer.If you are a developer wanting to build scalable web-based database applications using SimpleDB, then this book is for you. You do not need to know anything about SimpleDB to read and learn from this book, and no basic knowledge is strictly necessary. This guide will help you to start from scratch and build advanced applications.
Amazon SimpleDB: LITE
by Prabhakar Chaganti Rich HelmsThis focused book is an extracted LITE version of Packt's full: Amazon SimpleDB Developer Guide. It concentrates on getting a grounding in the value of SimpleDB, and shows how to set up an AWS account, enable a SimpleDB service for the account, and install and set up libraries for Java, PHP, and Python. If you are a developer wanting to get to grips with a primer into SimpleDB, then this book is for you. You do not need to know anything about SimpleDB to read and learn from this book, and no basic knowledge is strictly necessary.
Amazon Web Services Bootcamp: Develop a scalable, reliable, and highly available cloud environment with AWS
by Sunil GulabaniThis fast-paced guide will quickly enhance your skills to develop a highly scalable Cloud environmentKey FeaturesEfficiently build a highly scalable and reliable cloud environment for your applications with AWSLeverage the various AWS components and services to build a secure, reliable, and robust environment to host your applications onThis quick-start guide will quickly enhance your skills to develop highly scalable servicesBook DescriptionAWS is at the forefront of Cloud Computing today. Businesses are adopting AWS Cloud because of its reliability, versatility, and flexible design. The main focus of this book is teaching you how to build and manage highly reliable and scalable applications and services on AWS. It will provide you with all the necessary skills to design, deploy, and manage your applications and services on the AWS cloud platform. We’ll start by exploring Amazon S3, EC2, and so on to get you well-versed with core Amazon services. Moving on, we’ll teach you how to design and deploy highly scalable and optimized workloads. You’ll also discover easy-to-follow, hands-on steps, tips, and recommendations throughout the book and get to know essential security and troubleshooting concepts. By the end of the book, you’ll be able to create a highly secure, fault tolerant, and scalable environment for your applications to run on.What you will learnFind out about IAM to access AWS services securelyExplore EC2 (virtual server) and scale up/down your application based on heavy trafficLearn about unlimited data storage service S3 and host a static website within minutesGet to grips with Relational Databases and NoSQL databases under the AWS ecosystemUnderstand the caching mechanismGet to know about notifications service and monitor AWS servicesSecure and troubleshoot your AWS architectureWho this book is forThis book is for IT professionals and system administrators looking to design, deploy, and manage your applications and services on the AWS cloud platform. It’s also ideal for developers looking to build highly scalable cloud-based services. A basic understanding of AWS would be beneficial.
Amazon Web Services For Dummies
by Bernard GoldenCreate dynamic cloud-based websites with Amazon Web Services and this friendly guide!As the largest cloud computing platform in the world, Amazon Web Services (AWS) provides one of the most popular web services options available. This easy-to-understand guide is the perfect introduction to the Amazon Web Services platform and all it can do for you. You'll learn about the Amazon Web Services tool set; how different web services (including S3, Amazon EC2, and Amazon Flexible Payments) and Glacier work; and how you can implement AWS in your organization.Explains how to use Amazon Web Services to store objects, take payments, manage large quantities of data, send e-mails, deploy push notifications, and more from your websiteDetails how AWS can reduce costs, improve efficiency, increase productivity, and cut down on expensive hardware investments - and administrative headaches - in your organizationIncludes practical examples and helpful step-by-step lists to help you experiment with different AWS features and create a robust website that meets your needsAmazon Web Services For Dummies is exactly what you need to get your head in the cloud with Amazon Web Services!
Amazon Web Services for Developers For Dummies
by John Paul MuellerEverything you need to get running with IaaS for Amazon Web Services Modern businesses rely on Infrastructure-as-a-Service (IaaS)—a setup in which someone else foots the bill to create application environments—and developers are expected to know how to write both platform-specific and IaaS-supported applications. If you're a developer who writes desktop and web applications but have little-to-no experience with cloud development, this book is an essential tool in getting started in the IaaS environment with Amazon Web Services. In Amazon Web Services For Developers For Dummies, you'll quickly and easily get up to speed on which language or platform will work best to meet a specific need, how to work with management consoles, ways you'll interact with services at the command line, how to create applications with the AWS API, and so much more. Assess development options to produce the kind of result that's actually needed Use the simplest approach to accomplish any given task Automate tasks using something as simple as the batch processing features offered by most platforms Create example applications using JavaScript, Python, and R Discover how to use the XML files that appear in the management console to fine tune your configuration Making sense of Amazon Web Services doesn't have to be as difficult as it seems—and this book shows you how.
Amazon Web Services for Mobile Developers: Building Apps with AWS
by Abhishek MishraA practical, real-world introduction to AWS tools and concepts Amazon Web Services for Mobile Developers: Building Apps with AWS presents a professional view of cloud computing and AWS for experienced iOS/Android developers and technical/solution architects. Cloud computing is a rapidly expanding ecosystem, and working professionals need a practical resource to bring them up-to-date on tools that are rapidly becoming indispensable; this book helps expand your skill set by introducing you to AWS offerings that can make your job easier, with a focus on real-world application. Author and mobile applications developer Abhishek Mishra shows you how to create IAM accounts and try out some of the most popular services, including EC2, Lambda, Mobile Analytics, Device Farm, and more. You'll build a chat application in both Swift (iOS) and Java (Andoid), running completely off AWS Infrastructure to explore SDK installation, Xcode, Cognito authentication, DynamoDB, Amazon SNA Notifications, and other useful tools. By actually using the tools as you learn about them, you develop a more intuitive understanding that feels less like a shift and more like a streamlined integration. If you have prior experience with Swift or Java and a solid knowledge of web services, this book can help you quickly take your skills to the next level with a practical approach to learning that translates easily into real-world use. Understand the key concepts of AWS as applied to both iOS and Android developers Explore major AWS offerings for mobile developers, including DynamoDB, RDS, EC2, SNS, Cognito, and more Learn what people are talking about when they use buzzwords like PaaS, IaaS, SaaS, and APaaS Work through explanations by building apps that tie into the AWS ecosystem Any job is easier with the right tools, and Amazon Web Services for Mobile Developers: Building Apps with AWS gets you acquainted with an ever-expanding toolkit for mobile app development.
Amazon Web Services in Action
by Michael Wittig Andreas WittigSummaryAmazon Web Services in Action, Second Edition is a comprehensive introduction to computing, storing, and networking in the AWS cloud. You'll find clear, relevant coverage of all the essential AWS services you to know, emphasizing best practices for security, high availability and scalability.Foreword by Ben Whaley, AWS community hero and author.Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.About the TechnologyThe largest and most mature of the cloud platforms, AWS offers over 100 prebuilt services, practically limitless compute resources, bottomless secure storage, as well as top-notch automation capabilities. This book shows you how to develop, host, and manage applications on AWS.About the BookAmazon Web Services in Action, Second Edition is a comprehensive introduction to deploying web applications in the AWS cloud. You'll find clear, relevant coverage of all essential AWS services, with a focus on automation, security, high availability, and scalability. This thoroughly revised edition covers the latest additions to AWS, including serverless infrastructure with AWS Lambda, sharing data with EFS, and in-memory storage with ElastiCache. What's insideCompletely revised bestsellerSecure and scale distributed applicationsDeploy applications on AWSDesign for failure to achieve high availabilityAutomate your infrastructureAbout the ReaderWritten for mid-level developers and DevOps engineers.About the AuthorAndreas Wittig and Michael Wittig are software engineers and DevOps consultants focused on AWS. Together, they migrated the first bank in Germany to AWS in 2013.Table of ContentsPART 1 - GETTING STARTED What is Amazon Web Services? A simple example: WordPress in five minutesPART 2 - BUILDING VIRTUAL INFRASTRUCTURE CONSISTING OF COMPUTERS AND NETWORKING Using virtual machines: EC2 Programming your infrastructure: The command-line, SDKs, and CloudFormation Automating deployment: CloudFormation, Elastic Beanstalk, and OpsWorks Securing your system: IAM, security groups, and VPC Automating operational tasks with Lambda PART 3 - STORING DATA IN THE CLOUDStoring your objects: S3 and Glacier Storing data on hard drives: EBS and instance store Sharing data volumes between machines: EFS Using a relational database service: RDSCaching data in memory: Amazon ElastiCache Programming for the NoSQL database service: DynamoDB PART 4 - ARCHITECTING ON AWSAchieving high availability: availability zones, auto-scaling, and CloudWatch Decoupling your infrastructure: Elastic Load Balancing and Simple Queue Service Designing for fault tolerance Scaling up and down: auto-scaling and CloudWatch
Amazon Web Services in Action, Third Edition: An in-depth guide to AWS
by Andreas WittigMaster essential best practices for deploying and managing applications on Amazon Web Services. This revised bestseller is packed with techniques for building highly available and scalable architectures and automating deployment with Infrastructure as Code. Leverage globally distributed data centers to launch virtual machines with EC2 Store and archive large volumes of data with EBS, S3, and EFS Persist and query data with highly available and scalable database systems with RDS and DynamoDB Enhance performance with caching data in-memory with ElastiCache and MemoryDB Use Infrastructure as Code to automate your cloud infrastructure Secure workloads running in the cloud with VPC and IAM Build fault-tolerant web applications with ALB and SQS Automate common sysadmin tasks with Lambda, CLI, and SDK Build cloud-native applications based on containers with AppRunner, ECS, Fargate Thousands of developers have chosen Amazon Web Services in Action: An in-depth guide to AWS to help them succeed with the AWS cloud. Readers love this all-practical handbook for its complete introduction to computing, storage, and networking, along with best practices for all core AWS services. This revised third edition features new chapters on containerization, along with a variety of AWS innovations. You&’ll also learn how automating your infrastructure with IAC is a game changer for your cloud deployment, delivering a massive boost to efficiency and quality. About the Technology Amazon Web Services, the leading cloud computing platform, offers customers APIs for on-demand access to computing services. Rich in examples and best practices of how to use AWS, this Manning bestseller is now released in its third, revised, and improved edition. About the Book In Amazon Web Services in Action, Third Edition: An in-depth guide to AWS, the Wittig brothers give you a comprehensive, practical introduction to deploying and managing applications on the AWS cloud platform. With a sharp focus on the most important AWS tasks and services, they will save you hours of unproductive time. You&’ll learn hands-on as you complete real-world projects like hosting a WordPress site, setting up a private cloud, and deploying an app on containers. What&’s Inside Leverage globally distributed data centers to launch virtual machines Enhance performance with caching data in-memory Secure workloads running in the cloud with VPC and IAM Build fault-tolerant web applications with ALB and SQS About the Reader Written for mid-level developers, DevOps or platform engineers, architects, and system administrators. About the Author Andreas Wittig and Michael Wittig are software engineers and consultants focused on AWS. Together, they migrated the first bank in Germany to AWS in 2013.
Amazon Web Services: Migrating your .NET Enterprise Application
by Rob LintonThis practical, step-by-step guide follows the process of moving a sample Enterprise .NET application to the Amazon Cloud.Companies that have designed, developed, and hosted applications based on the Microsoft .NET technology stack should not miss out on this book. If you are looking to expand into using the vast array of services available on the Amazon Cloud but are unsure how to proceed, then this will help to get you on your way.Administrators or developers managing such applications should have basic experience of the platform and the web servers that thay are intending to move to Amazon. No knowledge of AWS is required.
Amazon für Entscheider: Strategieentwicklung, Implementierung und Fallstudien für Hersteller und Händler
by Christian Stummeyer Benno KöberDieses Buch unterstützt Hersteller und Händler, die für sie richtige Amazon-Marktplatz-Strategie zu entwickeln. 14 ausgewiesene Experten erläutern im Detail, wie eine erfolgreiche Implementierung auf dem Amazon Marketplace funktionieren und wie das Amazon-Ecosystem effektiv genutzt werden kann. Fallstudien aus dem B2B- und B2C-Bereich zeigen, wie Amazon-Verkaufsstrategien erfolgreich umgesetzt werden können. Trotz des enormen Marktanteils des E-Commerce-Riesen schenken viele Unternehmen diesem Verkaufskanal immer noch nicht die nötige Aufmerksamkeit. Dies gilt nicht nur für den B2C-Markt, sondern auch im B2B-Umfeld, für das das Unternehmen aus Seattle unter Amazon Business die Möglichkeit bietet, schnell und unkompliziert zu verkaufen. In diesem Buch erhalten Sie Antworten auf Fragen wie „Amazon – ja oder nein?“ oder „Wie sieht eine erfolgversprechende Amazon-Vertriebsstrategie aus?“ sowie umfangreiches Entscheider-Wissen: von der Gestaltung einer verkaufsstarken Produktdetailseite über relevante Logistikanforderungen bis hin zu Markenschutz und rechtlichen Aspekten.Die ThemenAmazon verstehen und passgenaue Strategien entwickelnExemplarische Amazon-Strategien (Seller defensiv, Seller offensiv, Vendor B2C-B2B)Optimierung der ProduktdetailseitenEinsatz von Amazon Sponsored AdsProduktbewertungen auf AmazonGesetzliche Anforderungen und Amazon-RichtlinienLogistikkompetenz als wesentlicher TreiberProdukt- und Markenschutz auf AmazonAmazon Readiness: Prozesse, Systeme und Organisation für Profitabilität und SkalierbarkeitDas Ökosystem rund um AmazonB2B- und B2C-Fallstudien„Wie halte ich es mit Amazon? Das ist und bleibt eines der wichtigsten Strategiethemen für Handel und Industrie. Deshalb kommt „Amazon für Entscheider“ zur richtigen Zeit. Es beleuchtet die Amazon-Welt aus unterschiedlichsten Perspektiven und liefert so wertvolle Einsichten, indem es die Möglichkeiten gleichermaßen in Theorie und Praxis untersucht. Amazon-Insider und Branchenbeobachter mit langjähriger Erfahrung schärfen den Blick auf Amazon.“Jochen Krisch, excitingcommerce.deAus dem InhaltTEIL I. AMAZON VERSTEHEN UND PASSGENAUE STRATEGIEN ENTWICKELNAmazons Masterplan (Christian Stummeyer)Das Prinzip Amazon (Benno Köber)Der E-Commerce-Treiberbaum beim Vertrieb über den Amazon Marketplace (Christian Stummeyer)Entwicklung einer Amazon-Strategie (Ralph Ch. Hübner)Plattformzeitalter: Alternativen zu Amazon (Ralph Ch. Hübner)TEIL II. ENTSCHEIDENDE ERFOLGSBAUSTEINE KONZIPIEREN UND IMPLEMENTIERENOptimierung der Produktdetailseiten und deren Reichweite auf dem Amazon Marketplace (Adrian Jaroszyński)Strategische Grundlagen für den Einsatz von Amazon Sponsored Ads (Adrian Jaroszyński)Produktbewertungen auf Amazon: Relevanz und Handlungsfelder für Unternehmen (Christian Driehaus)Gesetzliche Anforderungen, Rahmenbedingungen und Amazon Richtlinien beim Verkauf über den Amazon Marketplace (Sabine Heukrodt-Bauer)Logistik als wesentlicher Treiber des Erfolgs für und mit Amazon (Oliver Lucas)Amazon Readiness: Prozesse, Systeme und Organisation um den Amazon Marketplace profitabel und skalierbar zu bespielen (Martin Himmel)Fulfillment by Amazon (Benno Köber)Amazon Business für den B2B-Markt (Lennart Paul)Produkt und Markenschutz auf Amazon (Jochen Schäfer)Das Ökosystem rund um Amazon (Benno Köber)TEIL III. FALLSTUDIENVom Amazon Pure Player zum Multi-Channel: Fahrradzubehör von AARON (Hans Mina) Selle
Amazon's Dirty Little Secrets: How to Use the Power of Others to Market and Sell for You
by Greg JamesonMany people believe that Amazon&’s success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazon is the number one ecommerce company in the world for almost two decades. The real reason behind Amazon&’s success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate. &“Amazon&’s Dirty Little Secrets" will show you how you can accomplish this for your company. "Amazon&’s Dirty Little Secret" is getting others to do their marketing and sales for them. This is so powerful that Greg created an acronym using the word POWER+.P – Plenty of trafficO – Offer something for freeW – Win their trustE – Engaging experienceR – Request an action+ – additional tips & secretsAnyone engaged in Internet sales and marketing will benefit from the specific examples in this book.
Amazon: How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce
by Natalie Berg Miya KnightsThe retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. The rise of online shopping, and its primary player, Amazon, is at the heart of many of these changes and opportunities. Amazon explores the e-commerce giant's strategies, providing original insight at a time when the company is on the cusp of revolutionizing itself even further. Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, explores whether Amazon's stores can be as compelling as its online offering and if innovations such as voice technology, checkout-free stores and its Prime ecosystem will fundamentally change the way consumers shop.Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance, as stores of the future become less about transactions and more about experiences.
Amazon: How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce
by Natalie Berg Miya KnightsAmazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.
Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut
by James MarcusFive years at the epicenter of the dot.com juggernaut
Amazonia: Five Years at the Epicenter of the Dot.com Juggernaut
by James MarcusA &“funny, contemplative&” memoir of working at Amazon in the early years, when it was a struggling online bookstore (San Francisco Chronicle). In a book that Ian Frazier has called &“a fascinating and sometimes hair-raising morality tale from deep inside the Internet boom,&” James Marcus, hired by Amazon.com in 1996—when the company was so small his e-mail address could be james@amazon.com—looks back at the ecstatic rise, dramatic fall, and remarkable comeback of the consummate symbol of late 1990s America. Observing &“how it was to be in the right place (Seattle) at the right time (the &’90s)&” (Chicago Reader), Marcus offers a ringside seat on everything from his first interview with Jeff Bezos to the company&’s bizarre Nordic-style retreats, in &“a clear-eyed, first-person account, rife with digressions on the larger cultural meaning throughout&” (Henry Alford, Newsday). &“Marcus tells his story with wit and candor.&” —Booklist, starred review
Amazon®: How Jeff Bezos Built the World's Largest Online Store
by Aurelia JacksonToday, Amazon.com is the world's most successful online store, selling everything from hand soap to computer parts, from books to children's toys. But Amazon wasn't always the amazing success it is now. Years ago, Amazon.com was just the dream of one person: Jeff Bezos. Learn about the man behind one of the most successful online businesses of all time. Discover how he started Amazon and led the company to incredible success. Find out how Jeff and Amazon are planning to change the future of online shopping.