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Professional WordPress Plugin Development
by Brad Williams Ozh Richard Justin TadlockTaking WordPress to the next level with advanced plugin developmentWordPress is used to create self-hosted blogs and sites, and it's fast becoming the most popular content management system (CMS) on the Web. Now you can extend it for personal, corporate and enterprise use with advanced plugins and this professional development guide. Learn how to create plugins using the WordPress plugin API: utilize hooks, store custom settings, craft translation files, secure your plugins, set custom user roles, integrate widgets, work with JavaScript and AJAX, create custom post types. You'll find a practical, solutions-based approach, lots of helpful examples, and plenty of code you can incorporate!Shows you how to develop advanced plugins for the most popular CMS platform today, WordPressCovers plugin fundamentals, how to create and customize hooks, internationalizing your site with translation files, securing plugins, how to create customer users, and ways to lock down specific areas for use in corporate settingsDelves into advanced topics, including creating widgets and metaboxes, debugging, using JavaScript and AJAX, Cron integration, custom post types, short codes, multi site functions, and working with the HTTP APIIncludes pointers on how to debug, profile and optimize your code, and how to market your custom pluginLearn advanced plugin techniques and extend WordPress into the corporate environment.
Professional WordPress Plugin Development
by Brad Williams Ozh Richard Justin TadlockTaking WordPress to the next level with advanced plugin development WordPress is used to create self-hosted blogs and sites, and it's fast becoming the most popular content management system (CMS) on the Web. Now you can extend it for personal, corporate and enterprise use with advanced plugins and this professional development guide. Learn how to create plugins using the WordPress plugin API: utilize hooks, store custom settings, craft translation files, secure your plugins, set custom user roles, integrate widgets, work with JavaScript and AJAX, create custom post types. You'll find a practical, solutions-based approach, lots of helpful examples, and plenty of code you can incorporate! Shows you how to develop advanced plugins for the most popular CMS platform today, WordPress Covers plugin fundamentals, how to create and customize hooks, internationalizing your site with translation files, securing plugins, how to create customer users, and ways to lock down specific areas for use in corporate settings Delves into advanced topics, including creating widgets and metaboxes, debugging, using JavaScript and AJAX, Cron integration, custom post types, short codes, multi site functions, and working with the HTTP API Includes pointers on how to debug, profile and optimize your code, and how to market your custom plugin Learn advanced plugin techniques and extend WordPress into the corporate environment.
Professional WordPress Plugin Development
by Brad Williams Justin Tadlock John James JacobyExtend WordPress with plugins using this advanced WordPress development book, updated for the current version This significantly updated edition of Professional WordPress Plugin Development addresses modern plugin development for WordPress, the highly popular content management system (CMS). If you’re using WordPress to create and manage websites, WordPress plugins are the software that can extend or enhance CMS functionality. This book offers guidance on writing plugins for WordPress sites to share or sell to other users. The second edition of Professional WordPress Plugin Development covers the building of advanced plugin development scenarios. It discusses the plugin framework and coding standards as well as dashboards, settings, menus, and related application programming interfaces (APIs). Additional topics include security, performance, data validation, and SQL statements. • Learn about the power of hooks in WordPress • Discover how JavaScript and Ajax will work in your site • Understand key technologies: Block Editor/Gutenberg, JS/React, PHP, and the REST API • Create and use custom post types and taxonomies. • Creating custom dashboard menus and plugin settings • Work with users and user data • Schedule tasks and utilizing Cron • Performance and security considerations Written by experienced plugin developers, Professional WordPress Plugin Development also helps you internationalize and localize your WordPress website. Find out about debugging systems and optimizing your site for speed. As WordPress use continues to increase, you can elevate your professional knowledge of how to extend WordPress through plugins.
Professional WordPress: Design and Development
by Hal Stern Brad Williams David DamstraAn in-depth look at the internals of the WordPress system. As the most popular blogging and content management platform available today, WordPress is a powerful tool. This exciting book goes beyond the basics and delves into the heart of the WordPress system, offering overviews of the functional aspects of WordPress as well as plug-in and theme development. What is covered in this book? WordPress as a Content Management System Hosting Options Installing WordPress Files Database Configuration Dashboard Widgets Customizing the Dashboard Creating and Managing Content Categorizing Your Content Working with Media Comments and Discussion Working with Users Managing, Adding, Upgrading, and Using the Theme Editor Working with Widgets Adding and Managing New Plugins Configuring WordPress Exploring the Code Configuring Key Files wp-config.php file Advanced wp-config Options What's in the Core? WordPress Codex and Resources Understanding and customizing the Loop Building A Custom Query Complex Database Operations Dealing With Errors Direct Database Manipulation Building Your Own Taxonomies Plugin Packaging Create a Dashboard Widget Creating a Plugin Example Publish to the Plugin Directory Installing a Theme Creating Your Own Theme How and When to Use Custom Page Templates How to Use Custom Page Templates Pushing Content from WordPress to Other Sites Usability and Usability Testing Getting Your Site Found How Web Standards Get Your Data Discovered Load Balancing Your WordPress Site Securing Your WordPress Site Using WordPress in the Enterprise Is WordPress Right for Your Enterprise? and much more!
Professional XMPP Programming with JavaScript and jQuery
by Jack MoffittCreate real-time, highly interactive apps quickly with the powerful XMPP protocolXMPP is a robust protocol used for a wide range of applications, including instant messaging, multi-user chat, voice and video conferencing, collaborative spaces, real-time gaming, data synchronization, and search. This book teaches you how to harness the power of XMPP in your own apps and presents you with all the tools you need to build the next generation of apps using XMPP or add new features to your current apps. Featuring the JavaScript language throughout and making use of the jQuery library, the book contains several XMPP apps of increasing complexity that serve as ideal learning tools.Coverage Includes:Getting to Know XMPPDesigning XMPP ApplicationsSaying Hello: The First ApplicationExploring the XMPP Protocol: A Debugging ConsoleMicroblogging in Real Time: An Identica ClientTalking with Friends: One-on-One ChatExploring Services: Service Discovery and BrowsingGroup Chatting: A Multi-User Chat ClientPublishing and Subscribing: A Shared Sketch Pad IntroductionWriting with Friends: A Collaborative Text EditorPlaying Games: Head to Head Tic-Tac-ToeGetting Attached: Bootstrapping BOSHDeploying XMPP ApplicationsWriting Strophe Plug-insNote: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Professional jQuery
by Cesar Otero Rob LarsenjQuery is one of the hottest emerging web development technologies. Fully supported by Microsoft, Google, and a who's who list of companies and platforms, it simplifies the development of standards-based interactive websites. This bookprovides a complete, in- depth look at jQuery and related technologies, providing you with a single source of all the information you need to maximize your web development skills. As the book progresses, it delves deeper into other topics, providing lessons and examples to accomplish tasks common to both basic and advanced web development techniques.
Professional: JavaScript® for Web Developers
by Nicholas C. ZakasThis book provides a developer-level introduction along with more advanced and useful features of JavaScript. Coverage includes: JavaScript use with HTML to create dynamic webpages, language concepts including syntax and flow control statements variable handling given their loosely typed nature built-in reference types such as object and array object-oriented programing powerful aspects of function expressions Browser Object Model allowing interaction with the browser itself detecting the client and its capabilities Document Object Model (DOM) objects available in DOM Level 1 how DOM Levels 2 and 3 augmented the DOM events, legacy support, and how the DOM redefined how events should work enhancing form interactions and working around browser limitations using the tag to create on-the-fly graphics JavaScript API changes in HTML5 how browsers handle JavaScript errors and error handling features of JavaScript used to read and manipulate XML data the JSON data format as an alternative to XML Ajax techniques including the use of XMLHttpRequest object and CORS complex patterns including function currying, partial function application, and dynamic functions offline detection and storing data on the client machine techniques for JavaScript in an enterprise environment for better maintainability This book is aimed at three groups of readers: Experienced object-oriented programming developers looking to learn JavaScript as it relates to traditional OO languages such as Java and C++; Web application developers attempting to enhance site usability; novice JavaScript developers. Nicholas C. Zakas worked with the Web for over a decade. He has worked on corporate intranet applications used by some of the largest companies in the world and large-scale consumer websites such as MyYahoo! and the Yahoo! homepage. He regularly gives talks at companies and conferences regarding front-end best practices and new technology.
Professional: Workflow in SharePoint® 2010
by Paul J. Galvin Udayakumar EthirajuluSharePoint MVPs offer practical WF4 guidance for SharePoint 2010 developers With the new Workflow Foundation 4 (WF4) toolkit in SharePoint 2010, companies have new ways to build custom solutions for common or frequent business processes. This unique book is packed with instructions and tips that show you how. You'll use WF4 to create and implement office-practical apps such as expense report approvals, RFPs, sale pipeline management, and more. The book also covers how to design custom activities with SharePoint Designer 2010. Explains how to build business solutions using the Workflow Foundation 4 toolkit in SharePoint 2010 Shows even non-IT readers how to create and implement processes such as sales pipeline management, creating and managing RFPs, setting up a conference room scheduling solution across a multi-national company, and more Explores the basics vital to all process design: system analysis, researching requirements, and basic design considerations Includes a SharePoint 2007 template for Training and Scheduling; the book walks you through how to upgrade that to 2010 and extend it with new features Create the processes your business needs with SharePoint 2010's new Workflow 4 and this practical guide.
Professional: Workflow in SharePoint® 2010
by Paul J. Galvin Udayakumar EthirajuluSharePoint MVPs offer practical WF4 guidance for SharePoint 2010 developers With the new Workflow Foundation 4 (WF4) toolkit in SharePoint 2010, companies have new ways to build custom solutions for common or frequent business processes. This unique book is packed with instructions and tips that show you how. You'll use WF4 to create and implement office-practical apps such as expense report approvals, RFPs, sale pipeline management, and more. The book also covers how to design custom activities with SharePoint Designer 2010. Explains how to build business solutions using the Workflow Foundation 4 toolkit in SharePoint 2010 Shows even non-IT readers how to create and implement processes such as sales pipeline management, creating and managing RFPs, setting up a conference room scheduling solution across a multi-national company, and more Explores the basics vital to all process design: system analysis, researching requirements, and basic design considerations Includes a SharePoint 2007 template for Training and Scheduling; the book walks you through how to upgrade that to 2010 and extend it with new features Create the processes your business needs with SharePoint 2010's new Workflow 4 and this practical guide.
ProfessionalFlash® Lite® Mobile Development
by Jermaine G. AndersonEverything you need to start developing for mobile devices today Adobe Flash Lite allows you to quickly create and publish engaging mobile content for games, wallpapers, video, music, or applications. With this essential guide, you'll discover how to develop applications for Flash-enabled mobile devices using ActionScript 2. 0 and the latest version of Flash Lite. Detailed walkthroughs take you from concept to completion for a variety of examples. The author provides an overview on extending Flash Lite capabilities and shows you how to distribute complete applications using the Adobe Distributable Player and Packager. Discover how Adobe Flash Lite allows you to quickly create engaging mobile content to Flash-enabled mobile devices Demonstrates every step in the development process, from concept to completion Reinforces four critical topics throughout the book: ActionScript 2. 0 mobile device considerations, PureMVC framework, native device properties, and the ability to extend Flash Lite This in-depth exploration of Adobe Flash Lite is no lightweight! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Professionalizing Business Analysis: Breaking the Cycle of Challenged Projects
by Kathleen B. Hass PMPA Volume of the Business Analysis Essential Library Series Uncover the role of the business analyst as the business and technology strategist who provides the executive leadership team with the information, process, tools, and capability to make the best decisions. The Business Analyst as Strategist: Translating Business Strategies into Valuable Solutions outlines the first two phases of the business solution life — strategic planning and enterprise analysis –– that the future vision of the enterprise is established, strategic goals and measures are set, and the most viable programs and supporting projects are initiated to achieve the strategy. Learn how to set the stage for change, and how to translate your strategy into operational terms through a portfolio of programs and supporting projects. Understand the five-step process to set well-formed strategies and how to execute them. Through this book you will master business analysis competencies, learn how to react effectively, anticipate changes in the marketplace, and flow value through the enterprise to the customer, thus achieving competitive advantage.
Professionalizing the Nation's Cybersecurity Workforce?
by National Research Council Computer Science and Telecommunications Board Division on Engineering and Physical Sciences Committee on Professionalizing the Nation's Cybersecurity Workforce: Criteria for Future Decision-MakingProfessionalizing the Nation's Cybersecurity Workforce? Criteria for Decision-Making considers approaches to increasing the professionalization of the nation's cybersecurity workforce. This report examines workforce requirements for cybersecurity and the segments and job functions in which professionalization is most needed; the role of assessment tools, certification, licensing, and other means for assessing and enhancing professionalization; and emerging approaches, such as performance-based measures. It also examines requirements for the federal (military and civilian) workforce, the private sector, and state and local government. The report focuses on three essential elements: (1) understanding the context for cybersecurity workforce development, (2) considering the relative advantages, disadvantages, and approaches to professionalizing the nation's cybersecurity workforce, and (3) setting forth criteria that can be used to identify which, if any, specialty areas may require professionalization and set forth criteria for evaluating different approaches and tools for professionalization. Professionalizing the Nation's Cybersecurity Workforce? Criteria for Decision-Making characterizes the current landscape for cybersecurity workforce development and sets forth criteria that the federal agencies participating in the National Initiative for Cybersecurity Education--as well as organizations that employ cybersecurity workers--could use to identify which specialty areas may require professionalization and to evaluate different approaches and tools for professionalization.
Professionelle Android App-Entwicklung
by Reto MeierReto Meier, Entwickler und Führungskraft bei Google, verrät Ihnen in diesem Buch seine vielversprechendsten Techniken und Erfolgsrezepte. Sie erfahren, wie Sie die neuesten Features von Android am besten einsetzen und wie Sie damit schnell und sicher robuste und überzeugende Apps entwickeln. Anhand zahlreicher Beispielprojekte erhalten Sie einen tiefen Einblick in die aktuelle Android-Plattform. Die Übungen beginnen einfach, mit allmählich wachsendem Schwierigkeitsgrad.
Professionelle Krisenkommunikation: Basiswissen, Impulse und Handlungsempfehlungen für die Praxis
by Annika Schach Jana MeißnerNutzen Sie dieses Buch als Grundlage für Ihre KrisenkommunikationSie möchten die Krisenkommunikation in Ihrem Unternehmen verbessert? Dieses Werk gibt Praktikern zahlreiche Tipps, wie sie mit problematischen Situationen umgehen können.Lernen Sie, wie Sie Unternehmenskrisen bewältigen. Doch nicht nur das, auch das Risikomanagement und die Krisenprävention spielt eine wichtige Rolle. Darüber hinaus vermittelt dieses Buch verschiedene wissenschaftliche Erkenntnisse aus dem Bereich der Krisenkommunikation.Die Herausgeber richten sich unter anderem an:• Unternehmer und Führungskräfte• Risiko- und Krisenmanager• KommunikatorenUm praktisches Fachwissen zu vermitteln, vereinen die Herausgeber die Beiträge verschiedener Experten aus Wissenschaft und Praxis. Unter anderem geht es dabei und das Business Continuity Management, interne Kontrollsystem und organisationale Resilienz. Darüber hinaus findet der Leser zahlreiche Handlungsempfehlungen für Krisenkommunikatoren.
Professionelle Krisenkommunikation: Basiswissen, Impulse und Handlungsempfehlungen für die Praxis
by Annika Schach Jana MeißnerDieses Buch beschreibt, wie Unternehmen Krisen kommunikativ erfolgreich managen und bewältigen können. Krisenkommunikation muss im Ernstfall schnell und hochprofessionell erfolgen. Dies gelingt nur, wenn Unternehmensführung, Krisen- und Risikomanagement, Fachabteilungen und die Unternehmenskommunikation vor, während und nach einer Krise zielorientiert zusammenarbeiten. Funktioniert das, können das (Krisen)Management und die (Krisen)Kommunikation das Vertrauen in eine Organisation sogar stärken. Expertinnen und Experten aus Praxis, Wissenschaft und Lehre vermitteln in diesem Buch, was erfolgreiche Krisenkommunikation auszeichnet und geben anhand von Beispielen konkrete Handlungsempfehlungen. Zu den behandelten Themen gehören neben dem Fokus auf die Krisenkommunikation unter anderen: Notfall- und Krisenmanagement, Risikomanagement, Business Continuity Management und weitere Managementsysteme Organisationaler Resilienz. Aktueller denn je ermöglicht dasBuch einen ganzheitlichen Blick auf die Krisenkommunikation und hilft Praktikern, ihre Kompetenzen zu erweitern und zu vertiefen.Die zweite Auflage wurde überarbeitet und um Beiträge zu den Themen Cyberangriffe, ChatGPT, Medienmonitoring und KI sowie zu Krisenkommunikation in Demokratien und im Insolvenzfall ergänzt.
Profiles #3: Tech Titans (Profiles #3)
by Carla Killough McclaffertyFull-color series-six bios in one! It takes more than one person to bring about change and innovation. Explore the lives of the people who have had a huge impact on technology today. So much more than just your typical biography, PROFILES: TECH TITANS focuses on six of the most prominent figures in the technological world. This book includes all of the biographical information kids need to know (background, family, education, accomplishments, etc.) about Bill Gates, Steve Jobs, Mark Zuckerberg, Larry Page, Sergey Brin, and Jeff Bezos--the men behind Windows, Apple, Facebook, Google, and Amazon! Photographs and quotes will be interwoven throughout the text.
Profiling Cop-Killers
by Ann R. BumbakDrawing heavily on original research designed to train police officers to survive deadly encounters, Profiling Cop-Killers examines the sociological history, psychology, and motives of 50 murderers of police officers in 2011. The book identifies the commonalities and differences between groups of offenders by age, examining the previously hidden co
Profiling Humans from their Voice
by Rita SinghThis book is about recent research in the area of profiling humans from their voice, which seeks to deduce and describe the speaker's entire persona and their surroundings from voice alone. It covers several key aspects of this technology, describing how the human voice is unique in its ability to both capture and influence the human persona -- how, in some ways, voice is more potent and valuable then DNA and fingerprints as a metric, since it not only carries information about the speaker, but also about their current state and their surroundings at the time of speaking. It provides a comprehensive review of advances made in multiple scientific fields that now contribute to its foundations. It describes how artificial intelligence enables mechanisms of discovery that were not possible before in this context, driving the field forward in unprecedented ways. It also touches upon related and relevant challenges posed by voice disguise and other mechanisms of voice manipulation. The book acts as a good resource for academic researchers, and for professional agencies in many areas such as law enforcement, healthcare, social services, entertainment etc.
Profinite Semigroups and Symbolic Dynamics (Lecture Notes in Mathematics #2274)
by Dominique Perrin Jorge Almeida Alfredo Costa Revekka KyriakoglouThis book describes the relation between profinite semigroups and symbolic dynamics. Profinite semigroups are topological semigroups which are compact and residually finite. In particular, free profinite semigroups can be seen as the completion of free semigroups with respect to the profinite metric. In this metric, two words are close if one needs a morphism on a large finite monoid to distinguish them. The main focus is on a natural correspondence between minimal shift spaces (closed shift-invariant sets of two-sided infinite words) and maximal J-classes (certain subsets of free profinite semigroups). This correspondence sheds light on many aspects of both profinite semigroups and symbolic dynamics. For example, the return words to a given word in a shift space can be related to the generators of the group of the corresponding J-class. The book is aimed at researchers and graduate students in mathematics or theoretical computer science.
Profit From Your Forecasting Software: A Best Practice Guide for Sales Forecasters (Wiley and SAS Business Series)
by Paul GoodwinGo beyond technique to master the difficult judgement calls of forecasting A variety of software can be used effectively to achieve accurate forecasting, but no software can replace the essential human component. You may be new to forecasting, or you may have mastered the statistical theory behind the software’s predictions, and even more advanced “power user” techniques for the software itself—but your forecasts will never reach peak accuracy unless you master the complex judgement calls that the software cannot make. Profit From Your Forecasting Software addresses the issues that arise regularly, and shows you how to make the correct decisions to get the most out of your software. Taking a non-mathematical approach to the various forecasting models, the discussion covers common everyday decisions such as model choice, forecast adjustment, product hierarchies, safety stock levels, model fit, testing, and much more. Clear explanations help you better understand seasonal indices, smoothing coefficients, mean absolute percentage error, and r-squared, and an exploration of psychological biases provides insight into the decision to override the software’s forecast. With a focus on choice, interpretation, and judgement, this book goes beyond the technical manuals to help you truly grasp the more intangible skills that lead to better accuracy. Explore the advantages and disadvantages of alternative forecasting methods in different situations Master the interpretation and evaluation of your software’s output Learn the subconscious biases that could affect your judgement toward intervention Find expert guidance on testing, planning, and configuration to help you get the most out of your software Relevant to sales forecasters, demand planners, and analysts across industries, Profit From Your Forecasting Software is the much sought-after “missing piece” in forecasting reference.
Profit and Prejudice: The Luddites of the Fourth Industrial Revolution
by Paul DonovanAvoiding prejudice will be critical to economic success in the fourth industrial revolution. It is not the new and innovative technology that will matter in the next decade, but what we do with it. Using technology properly, with diverse decision making, is the difference between success and failure in a changing world. This will require putting the right person in the right job at the right time. Prejudice stops that happening. Profit and Prejudice takes us through the relationship between economic success and prejudice in labour markets. It starts with the major changes that occur in periods of economic upheaval. These changes tend to be unpopular and complex – and complexity encourages people to turn to the simplistic arguments of ‘scapegoat economics’ and prejudice. Some of the changes of the fourth industrial revolution will help fight prejudice, but some will make it far worse. The more prejudice there is, the harder it will be for companies and countries to profit from the changes ahead. Profit is not the main argument against prejudice, but can certainly help fight it. This book tells a story of the damage that prejudice can do. Using economics without jargon, students, investors and the public will be able to follow the narrative and see how prejudice can be opposed. Prejudice is bad for business and the economy. Profit and Prejudice explains why.
Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood
by Dave JacksonMethods and Advice for Making the Most of Your Podcast—Pricing, Sponsors, Crowdfunding, and More Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you&’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as: How to Grow Your AudienceHow to Set Your PricingUnderstanding Advertising JargonHow to Find SponsorsBest Strategies for Making Money as an AffiliateMaster Strategies for CrowdfundingHarnessing the Power of Webinars and EventsThe Top Tools to Make Your Job Easy Built on the author&’s fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. Leverage your relationships and the integrity you have built through your podcast to create multiple streams of income. Profit from Your Podcast gives you the tools to do it all.
Profit over Privacy: How Surveillance Advertising Conquered the Internet
by Matthew CrainA deep dive into the political roots of advertising on the internet The contemporary internet&’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. In Profit over Privacy, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising.The first institutional and political history of internet advertising, Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering. Crain considers the social causes and consequences of the internet&’s rapid embrace of consumer monitoring, detailing how advertisers and marketers adapted to the existential threat of the internet and marshaled venture capital to develop the now-ubiquitous business model called &“surveillance advertising.&” He draws on a range of primary resources from government, industry, and the press and highlights the political roots of internet advertising to underscore the necessity of political solutions to reign in unaccountable commercial surveillance.The dominant business model on the internet, surveillance advertising is the result of political choices—not the inevitable march of technology. Unlike many other countries, the United States has no internet privacy law. A fascinating prehistory of internet advertising giants like Google and Facebook, Profit over Privacy argues that the internet did not have to turn out this way and that it can be remade into something better.
Profitable Photography in the Digital Age: Strategies for Success
by Dan HellerThis groundbreaking resource demonstrates how to use digital imaging and the Internet as the cornerstone of a successful photography business. Topics covered include setting business goals, marketing, setting prices, selling prints, running a Web-based photography business, working with stock agencies, legally protecting images, and more. Both serious amateurs considering a start-up and established businesses looking for fresh approaches need this timely, relevant book.
Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
by Stephen WoessnerDid you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right.Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry.Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to:Choose the ideal format for the type of show you are producingGet the best guestsCreate intriguing interview questionsRecord and edit like a proMaximize buzz for the launchSecure generous sponsorshipAchieve top rankings fastDon&’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.