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Quasi- und nichtlineare Kirchhoff-Netzwerke: Dimensionierung, Analyse und Synthese
by Reiner ThieleDas Buch vermittelt neuartige Analyse- und Syntheseverfahren für quasi- und nichtlineare Kirchhoff-Netzwerke. Hierzu verwendet der Autor als Unternetzwerke gewöhnliche Widerstände, Kondensatoren, Spulen, Übertrager, Transistoren oder Dioden sowie die sogenannten pathologischen Unternetzwerke Nullator und Norator. Zur Analyse oder Synthese erfolgt eine Zerlegung der Gleichungen zur Beschreibung des Klemmenverhaltens in die u-i-Relationen realisierbarer Unternetzwerke sowie in Strukturgleichungen nach Kirchhoff. Dazu kreiert Reiner Thiele neue nichtlineare Transistor- bzw. Dioden-Modelle. Außerdem zeigt er, wie durch die Applikation von Klemmen-Äquivalenzen praxisrelevante elektrische oder elektronische Schaltungen entstehen.
Quasi-Dimensional Simulation of Spark Ignition Engines: From Thermodynamic Optimization to Cyclic Variability
by Antonio Calvo Hernández Lev Guzmán-Vargas Asok K Sen Fernando Angulo-Brown Pedro Luis Curto-Risso Alejandro MedinaBased on the simulations developed in research groups over the past years, Introduction to Quasi-dimensional Simulation of Spark Ignition Engines provides a compilation of the main ingredients necessary to build up a quasi-dimensional computer simulation scheme. Quasi-dimensional computer simulation of spark ignition engines is a powerful but affordable tool which obtains realistic estimations of a wide variety of variables for a simulated engine keeping insight the basic physical and chemical processes involved in the real evolution of an automotive engine. With low computational costs, it can optimize the design and operation of spark ignition engines as well as it allows to analyze cycle-to-cycle fluctuations. Including details about the structure of a complete simulation scheme, information about what kind of information can be obtained, and comparisons of the simulation results with experiments, Introduction to Quasi-dimensional Simulation of Spark Ignition Engines offers a thorough guide of this technique. Advanced undergraduates and postgraduates as well as researchers in government and industry in all areas related to applied physics and mechanical and automotive engineering can apply these tools to simulate cyclic variability, potentially leading to new design and control alternatives for lowering emissions and expanding the actual operation limits of spark ignition engines
Quaternions for Computer Graphics
by John VinceSir William Rowan Hamilton was a genius, and will be remembered for his significant contributions to physics and mathematics. The Hamiltonian, which is used in quantum physics to describe the total energy of a system, would have been a major achievement for anyone, but Hamilton also invented quaternions, which paved the way for modern vector analysis. Quaternions are one of the most documented inventions in the history of mathematics, and this book is about their invention, and how they are used to rotate vectors about an arbitrary axis. Apart from introducing the reader to the features of quaternions and their associated algebra, the book provides valuable historical facts that bring the subject alive. Quaternions for Computer Graphics introduces the reader to quaternion algebra by describing concepts of sets, groups, fields and rings. It also includes chapters on imaginary quantities, complex numbers and the complex plane, which are essential to understanding quaternions. The book contains many illustrations and worked examples, which make it essential reading for students, academics, researchers and professional practitioners.
Quaternions for Computer Graphics
by John VinceIf you have ever wondered what quaternions are — then look no further, John Vince will show you how simple and useful they are. This 2nd edition has been completely revised and includes extra detail on the invention of quaternions, a complete review of the text and equations, all figures are in colour, extra worked examples, an expanded index, and a bibliography arranged for each chapter. Quaternions for Computer Graphics includes chapters on number sets and algebra, imaginary and complex numbers, the complex plane, rotation transforms, and a comprehensive description of quaternions in the context of rotation. The book will appeal to students of computer graphics, computer science and mathematics, as well as programmers, researchers, academics and professional practitioners interested in learning about quaternions. John Vince explains in an easy-to-understand language, with the aid of useful figures, how quaternions emerged, gave birth to modern vector analysis, disappeared, and reemerged to be adopted by the flight simulation industry and computer graphics. This book will give you the confidence to use quaternions within your every-day mathematics, and explore more advanced texts.
Queen of Blades
by Aaron Rosenberg Glenn RaneFormer marshal-turned-rebel Jim Raynor has broken away from the power-crazed Emperor Arcturus Mengsk. Enraged over Mengsk's betrayal of the powerful telepath, Sarah Kerrigan, to the ravenous Zerg, Raynor has lost all faith in his fellow humanity. Yet, in the aftermath of Mengsk's treachery, Raynor is plagued by strange visions of Char -- a deadly, volcanic world haunted by horrifying alien creatures. As the nightmares grow in intensity, Raynor begins to suspect that they may not be figments of his imagination -- but a desperate form of telepathic contact. Convinced that the woman he loves is still alive, Raynor launches a hasty mission to rescue Kerrigan from Char. But deep beneath the planet's smoldering surface, Raynor finds a strange chrysalis. . . and is forced to watch in horror as a terrible, all-too-familiar entity rises from it. Before him stands a creature of depthless malice and vengeance. . . Sarah Kerrigan: the Zerg Queen of Blades.
Queer Game Studies
by Adrienne Shaw Bonnie RubergVideo games have developed into a rich, growing field at many top universities, but they have rarely been considered from a queer perspective. Immersion in new worlds, video games seem to offer the perfect opportunity to explore the alterity that queer culture longs for, but often sexism and discrimination in gamer culture steal the spotlight. Queer Game Studies provides a welcome corrective, revealing the capacious albeit underappreciated communities that are making, playing, and studying queer games.These in-depth, diverse, and accessible essays use queerness to challenge the ideas that have dominated gaming discussions. Demonstrating the centrality of LGBTQ issues to the gamer world, they establish an alternative lens for examining this increasingly important culture. Queer Game Studies covers important subjects such as the representation of queer bodies, the casual misogyny prevalent in video games, the need for greater diversity in gamer culture, and reading popular games like Bayonetta, Mass Effect, and Metal Gear Solid from a queer perspective. Perfect for both everyday readers and instructors looking to add diversity to their courses, Queer Game Studies is the ideal introduction to the vast and vibrant realm of queer gaming. Contributors: Leigh Alexander; Gregory L. Bagnall, U of Rhode Island; Hanna Brady; Mattie Brice; Derek Burrill, U of California, Riverside; Edmond Y. Chang, U of Oregon; Naomi M. Clark; Katherine Cross, CUNY; Kim d&’Amazing, Royal Melbourne Institute of Technology; Aubrey Gabel, U of California, Berkeley; Christopher Goetz, U of Iowa; Jack Halberstam, U of Southern California; Todd Harper, U of Baltimore; Larissa Hjorth, Royal Melbourne Institute of Technology; Chelsea Howe; Jesper Juul, Royal Danish Academy of Fine Arts; merritt kopas; Colleen Macklin, Parsons School of Design; Amanda Phillips, Georgetown U; Gabriela T. Richard, Pennsylvania State U; Toni Rocca; Sarah Schoemann, Georgia Institute of Technology; Kathryn Bond Stockton, U of Utah; Zoya Street, U of Lancaster; Peter Wonica; Robert Yang, Parsons School of Design; Jordan Youngblood, Eastern Connecticut State U.
Quench Dynamics in Interacting and Superconducting Nanojunctions (Springer Theses)
by Rubén Seoane SoutoEffects of many-body interactions and superconducting correlations have become central questions in the quantum transport community. While most previous works investigating current fluctuations in nanodevices have been restricted to the stationary regime, Seoane's thesis extends these studies to the time domain. It provides relevant information about the time onset of electronic correlations mediated by interactions and superconductivity. This knowledge is essential for the development of fast electronic devices, as well as novel applications requiring fast manipulations, such as quantum information processing. In addition, the thesis establishes contact with issues of broad current interest such as non-equilibrium quantum phase transitions.
Query Store for SQL Server 2019: Identify and Fix Poorly Performing Queries
by Grant Fritchey Tracy BoggianoApply the new Query Store feature to identify and fix poorly performing queries in SQL Server.Query Store is an important and recent feature in SQL Server that provides insight into the details of query execution and how that execution has changed over time. Query Store helps to identify queries that aren’t performing well, or that have regressed in their performance. Query Store provides detailed information such as wait stats that you need to resolve root causes, and it allows you to force the use of a known good execution plan. With SQL Server 2017 and later you can automate the correction of regressions in performance. Query Store for SQL Server 2019 helps you protect your database’s performance during upgrades of applications or version of SQL Server. The book provides fundamental information on how Query Store works and best practices for implementation and use. You will learn to run and interpret built-in reports, configure automatic plan correction, and troubleshoot queries using Query Store when needed. Query Store for SQL Server 2019 helps you master Query Store and bring value to your organization through consistent query execution times and automate correction of regressions.What You'll LearnApply best practices in implementing Query Store on production serversDetect and correct regressions in query performanceLower the risk of performance degradation following an upgradeUse tools and techniques to get the most from Query StoreAutomate regression correction and other uses of Query StoreWho This Book Is ForSQL Server developers and administrators responsible for query performance on SQL Server. Anyone responsible for identifying poorly performing queries will be able to use Query Store to find these queries and resolve the underlying issues.
Querying Moving Objects Detected by Sensor Networks
by Markus BestehornDeclarative query interfaces to Sensor Networks (SN) have become a commodity. These interfaces allow access to SN deployed for collecting data using relational queries. However, SN are not confined to data collection, but may track object movement, e.g., wildlife observation or traffic monitoring. While rational approaches are well suited for data collection, research on Moving Object Databases (MOD) has shown that relational operators are unsuitable to express information needs on object movement, i.e., spatio-temporal queries. Querying Moving Objects Detected by Sensor Networks studies declarative access to SN that track moving objects. The properties of SN present a straightforward application of MOD, e.g., node failures, limited detection ranges and accuracy which vary over time etc. Furthermore, point sets used to model MOD-entities like regions assume the availability of very accurate knowledge regarding the spatial extend of these entities, assuming such knowledge is unrealistic for most SN. This book is the first that defines a complete set of spatio-temporal operators for SN while taking into account their properties. Based on these operators, we systematically investigate how to derive query results from object detections by SN. Finally, process spatio-temporal queries are shown in SN efficiently, i.e., reducing the communication between nodes. The evaluation shows that the measures reduce communication by 45%-89%.
Querying over Encrypted Data in Smart Grids
by Rongxing Lu Xuemin Sherman Shen Mi Wen Xiaohui Liang Jingsheng LeiThis SpringerBrief presents the concept of the smart grid architecture and investigates the security issues of the smart grid and the existing encrypted data query techniques. Unique characteristics of smart grid impose distinguished challenges on this investigation, such as multidimensional attributes in metering data and finer grained query on each dimension. Three kinds of queries are introduced, namely, equality query, conjunctive query and range query. For the equality query over encrypted metering data, an efficient searchable encryption scheme is introduced and can be applied for auction in emerging smart grid marketing. Later chapters examine the conjunctive query and range query over encrypted data. Different techniques are used, including the Public key Encryption with Keyword Search (PEKS) and Hidden Vector Encryption (HVE), to construct the comparison predicate and range query predicate. Their correctness is demonstrated in the book. Concise and practical, Encrypted Data Querying in Smart Grids is valuable for professionals and researchers involved in data privacy or encryption. It is also useful for graduate students interested in smart grid and related technologies.
Quest For A Unified Theory: Proceedings Of The Second International Conference On The Foundations Of Information Science
by Wolfgang HofkirchnerFirst published in 1999. Volume 13 in the 13-volume set titled World Futures General Evolution Studies with a common focus of the emerging field of general evolutionary theory. This volume will expand across disciplines where scholars from new fields will contribute books that propose general evolution theory in novel contexts. The essays are structured with five topics: Approaches to Unification; Concepts of Information; Self-Organizing Systems; Life and Consciousness; Society and Technology.
Questions in Dataviz: A Design-Driven Process for Data Visualisation (AK Peters Visualization Series)
by Neil RichardsThis book takes the reader through the process of learning and creating data visualisation, following a unique journey with questions every step of the way, ultimately discussing how and when to bend and break the "rules" to come up with creative, unique, and sometimes unconventional ideas. Each easy-to-follow chapter poses one key question and provides a selection of discussion points and relevant data visualisation examples throughout. Structured in three parts: Section I poses questions around some fundamental data visualisation principles, while Section II introduces more advanced questions, challenging perceived best practices and suggesting when rules are open to interpretation or there to be broken. The questions in Section III introduce further themes leading on to specific ideas and visualisation projects in more detail. Questions in Dataviz: A Design-Driven Process for Data Visualisation will appeal to any reader with an interest in creative or unconventional data visualisation and will be especially useful for those at a beginner or intermediate level looking for inspiration and alternative ways to deploy their data visualisation skills outside of conventional business charts.
Quests: Design, Theory, and History in Games and Narratives
by Jeff HowardCombining theory and practice, this updated new edition provides a complete overview of how to create deep and meaningful quests for games. It uses the Unity game engine in conjunction with Fungus and other free plugins to provide an accessible entry into quest design. The book begins with an introduction to the theory and history of quests in games, before covering four theoretical components of quests: their spaces, objects, actors, and challenges. Each chapter also includes a practical section, with accompanying exercises and suggestions for the use of specific technologies for four crucial aspects of quest design: • level design • quest item creation • NPC and dialogue construction • scripting This book will be of great interest to all game designers looking to create new, innovative quests in their games. It will also appeal to new media researchers, as well as humanities scholars in the fields of mythology and depth-psychology that want to bring computer-assisted instruction into their classroom in an innovative way. The companion website includes lecture and workshop slides, and can be accessed at: www.designingquests.com
Queueing Theory and Network Applications: 12th International Conference, QTNA 2017, Qinhuangdao, China, August 21-23, 2017, Proceedings (Lecture Notes in Computer Science #10591)
by Wuyi Yue, Quan-Lin Li, Shunfu Jin and Zhanyou MaThis book constitutes the proceedings of the 12th International Conference on Queueing Theory and Network Applications, QTNA 2017, held in Qinhuangdao, China, in August 2017. The 19 full papers included in this volume were carefully reviewed and selected from 65 initial submissions. They deal with queueing models; queueing applications; and network models.
Queueing Theory and Network Applications: 13th International Conference, QTNA 2018, Tsukuba, Japan, July 25-27, 2018, Proceedings (Lecture Notes in Computer Science #10932)
by Yutaka Takahashi Wuyi Yue Sabine Wittevrongel Tuan Phung-DucThis book constitutes the proceedings of the 13th International Conference on Queueing Theory and Network Applications, QTNA 2018, held in Tsukuba, Japan in July 2018.The 8 full papers together with 10 short papers included in this volume were carefully reviewed and selected from 57 initial submissions. All the papers to be presented disseminate the latest results covering up-to-date research fields such as performance modeling and analysis of telecommunication systems, retrial and vacation queueing models, optimization of queueing systems, modeling of social systems, application of machine learning in queueing models.
Queueing Theory and Network Applications: 14th International Conference, QTNA 2019, Ghent, Belgium, August 27–29, 2019, Proceedings (Lecture Notes in Computer Science #11688)
by Sabine Wittevrongel Tuan Phung-Duc Shoji KasaharaThis book constitutes the proceedings of the 14th International Conference on Queueing Theory and Network Applications, QTNA 2019, held in Ghent, Belgium, in August 2019.The 23 full papers included in this volume were carefully reviewed and selected from 49 initial submissions. The papers are organized in topical sections on Retrial Queues; Controllable Queues; Strategic Queues; Queueing Networks; Scheduling Policies; Multidimensional Systems; and Queueing Models in Applications.
Queuing Theory and Telecommunications: Networks and Applications (Textbooks in Telecommunication Engineering)
by Giovanni GiambeneThis thoroughly revised textbook provides a description of current networking technologies and protocols as well as important new tools for network performance analysis based on queuing theory. The third edition adds topics such as network virtualization and new related architectures, novel satellite systems (such as Space X, OneWeb), jitter and its impact on streaming services, packet level FEC techniques and network coding, new Markovian models, and advanced details on M/G/1 queuing models. The author also adds new selected exercises throughout the chapters and a new version of the slides and the solution manual. The book maintains its organization with networking technologies and protocols in Part I and then theory and exercises with applications to the different technologies and protocols in Part II. This book is intended as a textbook for master level courses in networking and telecommunications sectors.
Quick Data Structures (Quick Programming)
by David MatuszekIf you want to upgrade your programming skills, the most important thing you need is a solid understanding of fundamental data structures. The proper choice of data structures distinguishes excellent programmers from merely competent ones.As an experienced programmer, you use data structures—at least arrays—all the time. However, you may not be familiar with hash tables, trees and binary trees, priority queues, directed and undirected graphs, and other data structures at your disposal.A good choice of data structures will simplify your job, not complicate it. Your code will be not only faster but also easier to understand and debug. There is no downside to using the right data structures for the job.This book Provides an understanding of the fundamental building blocks of data structures Describes the construction and use of all common data structures Explains the simple math required for selecting efficient data structures Equips you with everything you need to choose data structures or devise appropriate new ones
Quick Functional Programming (Quick Programming)
by David MatuszekWhy learn functional programming? Isn’t that some complicated ivory-tower technique used only in obscure languages like Haskell? In fact, functional programming is actually very simple. It’s also very powerful, as Haskell demonstrates by throwing away all the conventional programming tools and using only functional programming features. But it doesn’t have to be done that way. Functional programming is a power tool that you can use in addition to all your usual tools, to whatever extent your current mainstream language supports it. Most languages have at least basic support. In this book we use Python and Java and, as a bonus, Scala. If you prefer another language, there will be minor differences in syntax, but the concepts are the same. Give functional programming a try. You may be surprised how much a single power tool can help you in your day-to-day programming.
Quick Guide A/B Testing: Wie Sie Ihr Website- und E-Commerce-Testing erfolgreich auf- und umsetzen (Quick Guide)
by Michael WitzenleiterDieses Buch zeigt Ihnen, wie Sie eine Testing-Strategie und Onsite-Optimierung in Ihrer Digital-Marketing-Praxis erfolgreich aufbauen und optimieren können. Michael Witzenleiter führt Sie Schritt für Schritt durch die entscheidenden Themen: von der Implementierung von A/B-Tests mit den richtigen Key-Performance-Indicators, der Ideen-Generierung für Ihre Tests über die Auswahl von Testing-Tools bis hin zu den zehn häufigsten Fehlern bei A/B-Tests, die Sie nach der Lektüre dieses Buches nicht mehr machen werden.Ein besonderer Vorzug dieses Buches: Sie erhalten Modelle, Vorgehensweisen und Praxistipps, die es Ihnen ermöglichen, das für Ihr Unternehmen bestmöglich individuelle Testing-Konzepte zu entwickeln. Dieser Quick Guide bietet Ihnen eine schnelle und zugleich umfassende Einführung in das Thema – leicht verständlich, anpassbar auf Ihre Situation und direkt umsetzbar in Ihrer Praxis.Aus dem InhaltStatistik-Basiswissen – kurz und verständlich, praxisnahWie Sie Ideen für Ihre A/B-Tests generierenImplementierung von A/B-TestsAufbau individueller Lösungen und Auswahl von A/B-TestingtoolsSo entwickeln Sie die notwendige Testing-KulturA/B-Testing in der Conversion-OptimierungZehn häufige Fehler bei A/B-TestsGlossar
Quick Guide Affiliate Marketing: Wie Sie mit Vertriebspartnerschaften Bekanntheit und Umsatz steigern (Quick Guide)
by Frank DegesDieser Quick Guide vermittelt in einer kompakten Übersicht die wesentlichen Schritte zum Aufbau und zur Steuerung von Vertriebspartnerschaften im Internet. An Beispielen wird aufgezeigt, wie Unternehmen das Affiliate Marketing optimal in ihre Vertriebsstrategie integrieren und dadurch Bekanntheit steigern und Umsatzpotenziale erschließen. Vertriebspartnerschaften mit Affiliates stehen für eine hohe Visibility und Bekanntmachung des Unternehmensangebotes, sie schaffen mit der Einblendung prägnanter Werbemittel Aufmerksamkeit in der Zielgruppe und stehen für eine effektive Form der Besucherfrequenzgenerierung und insbesondere Neukundengewinnung. Dieses Buch zeigt auf, wie Unternehmen eine Win Win Situation etablieren, indem über Affiliate Marketing der Unternehmensumsatz gesteigert wird und die Vertriebspartner attraktive Provisionen verdienen.
Quick Guide Agile Content-Produktion: Die Customer Experience An Allen Touchpoints Optimal Gestalten (Quick Guide)
by Sarah PetifourtDynamisch und nach personalisiertem Mehrwert suchend – so entwickelt sich unser derzeitiges Kommunikationsverhalten. Gleichzeitig werden Marken für Konsumenten immer wichtiger, obgleich deren Produkte nicht mehr einzigartig, sondern nahezu austauschbar sind. Neben neuen Ideen und nutzwertigen Inhalten sind mittlerweile auch strukturelle und technische Raffinessen notwendig, um Konsumenten zu erreichen. Zielführender Content – das heißt wirklich jede inhaltliche Botschaft, die ein Unternehmen kommuniziert – muss daher zu einem unverzichtbaren Tool in den Unternehmen werden. Aber wie produziert und steuert man diesen am besten? Die Antwort lautet: agil! Dieses Buch erklärt kompakt und fundiert, welche herausragende Bedeutung Content heute hat und wie agile Methoden für die Produktion von zielgruppenspezifischen Inhalten angewendet werden können, um potenzielle Kunden im entscheidenden Moment an allen Touchpoints digital abzuholen und langfristig zu binden. Ein nützliches Buch mit zahlreichen anschaulichen Beispielen, Transferaufgaben und Fragestellungen, die Ihnen die Anwendung in der Praxis erleichtern.
Quick Guide Bildrechte: Rechtssichere Bildnutzung für Unternehmen, Vereine, Behörden, Journalisten und Fotografen – inklusive DSGVO (Quick Guide)
by Christian W. EggersDieses Buch erläutert die rechtskonforme Verwertung von Bildrechten. Mit diesem bislang einmaligen Quick Guide erhalten Sie auf Basis der Datenschutzgrundverordnung (DSGVO) Antworten zu den häufigsten Fragen zur rechtskonformen Verwendung von Bildmaterial. Das Buch richtet sich insbesondere an Nicht-Juristen, die im Marketing, der Öffentlichkeitsarbeit oder im Bildrechtemanagement als Fotografen arbeiten. Erfahren Sie unter anderem:wie Sie Urheberrechtsfragen bei Bildern klärenwann und wie der Datenschutz bei Personenfotos von Events und Mitarbeiteraktivitäten greiftwelche Rechterklärungen Sie bei Fotos von geschützten Produkten, Logos, Markennamen und Designs einholen müssenwas Sie im Umgang mit Architektur- und Sachaufnahmen berücksichtigen müssenwas Sie bei der Nutzung von Bildern im Internet (beispielweise beim Datenschutz von Instagram) beachten müssenwie Sie mit gemeinfreien Bildern richtig umgehenDank des umfassenden Themenspektrums ist dieses Buch das ideale Nachschlagewerk, mit dem Sie Bildrechte garantiert konform zur DSGVO nutzen. Umfassende Darstellung aller wichtigen Themengebiete.Lesen Sie in den einführenden Kapiteln, wie Sie die Bildrechte zu Ihrem Motiv auf den ersten Blick erkennen und welche Nutzungs- und Motivrechte entsprechend Ihres Veröffentlichungskontextes gelten. In den weiteren Kapiteln bringt Ihnen der Autor folgende Rechtsaspekte näher:Menschen fotografieren: Recht am eigenen BildUmsetzung der Rechtsgrundlage „öffentliches Interesse“Anwendbarkeit des KUGCreativ Commons License BilderRechteklärung zur Veröffentlichung von PersonenfotosWie weit geht die Löschungspflicht von Fotodaten?Im Fokus stehen typische Anwendungsfälle der DSGVO bei der digitalen Publikation von Fotos, Videos, Logos und Designs. Zur Vertiefung der Inhalte finden Sie in diesem Buch viele Bildbespiele, Leitsätze und Checklisten. Ganz neu ist außerdem ein Frage-Antwort-Quiz mit SN Flashcards, mit dem Sie Ihr Wissen spielerisch vertiefen. Die vorliegende zweite Auflage wurde auf Basis der DSGVO vollständig aktualisiert (inkl. Online-Updates zur aktuellen Rechtsprechung) sowie um ein Kapitel zur Relevanz für die Öffentlichkeitsarbeit in Behörden und öffentlichen Stellen erweitert. Daher ist dieses Buch über die Verwendung von Bildrechten eine Empfehlung für:UnternehmenVereineBehördenJournalistenFotografen Inklusive digitalem Frage- und Antwort-Set (SN Flashcards) im gedruckten Buch.
Quick Guide Content Marketing für den B2B-Mittelstand: Wie KMU mehr Sichtbarkeit im Markt bekommen (Quick Guide)
by Uwe KleinkesContent Marketing ist in der heutigen digitalen Zeit ein wichtiges und erfolgsentscheidendes Werkzeug – und nicht nur großen Unternehmen vorbehalten. Auch kleinere Unternehmen mit B2B-Zielgruppen können Content Marketing gewinnbringend einsetzen.Dieser Quick Guide unterstützt mittelständische B2B-Unternehmen dabei, mittels Content-Marketing-Maßnahmen mehr Sichtbarkeit im Markt zu bekommen als ihre Wettbewerber. Das Buch erklärt alle grundlegenden Schritte, von Zielbestimmung über Analyse, Planung, Produktion und Management der Maßnahmen, und geht dabei auf die Besonderheiten im B2B-Markt ein.Marketing-Praktiker, die wenig Zeit und Vorkenntnisse haben, erhalten einen schnellen, grundlegenden Einblick sowie pragmatische Hilfestellungen für die Umsetzung. Ergänzend stellen Experten aus der Praxis ihre konkreten Projekte und Erfahrungen vor.Mit zahlreichen Checklisten zu einem organisierten, schrittweisen Vorgehen, umfangreichem weiterführendem Online-Arbeitsmaterial und Transferaufgaben für die individuelle Praxis.
Quick Guide Content Marketing für den B2B-Mittelstand: Wie KMU mehr Sichtbarkeit im Markt bekommen (Quick Guide)
by Uwe KleinkesDieser Quick Guide ist die ideale Unterstützung für mittelständische B2B-Unternehmen, die mit Content-Marketing-Maßnahmen ihre Sichtbarkeit im Markt erhöhen möchten. Das Buch bietet eine klare Struktur für Einsteiger und Marketing-Praktiker mit wenig Zeit oder Vorkenntnissen. Es deckt alle wesentlichen Schritte ab – von Zielbestimmung über Analyse, Planung, Produktion bis zum Management – und berücksichtigt die Besonderheiten des B2B-Marktes. Die 2. Auflage setzt ein starkes neues Highlight: Das Thema generative KI und ihr effektiver Einsatz im Content Marketing wird umfassend behandelt. Der Autor schildert effektive Toolnutzung, optimale Prompting-Strategien, Anwendungsbereiche und erklärt die Themen Ethik, Datenschutz und Urheberrecht. Mit zahlreichen Checklisten zu einem organisierten, schrittweisen Vorgehen, weiterführendem Online-Arbeitsmaterial für die individuelle Umsetzung sowie einem umfangreichen Praxisbeispiel.