- Table View
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Sales Presentation Techniques That Really Work
by Stephan SchiffmanSales Guru Stephan Schiffman shows you how to give your presentation the ultimate wow factor.
Sales and Service Digital Transformation: The Arrival of CRM3.0 Era
by Jun YangThis book provides a systematic and comprehensive introduction to CRM3.0 in the digital era, which includes innovation in sales and service theoretical systems, in digital tools and products, in value evaluation systems, and in support systems, combined with cases of enterprises. It elaborates on sales in the digital era from different perspectives such as theoretical systems, business models, value output, and digital tools, as well as how to serve digital innovation and transformation. This book involves lots of charts, combined with cases of industry innovation and transformation of typical enterprises, to provide reference and inspiration for managers and practitioners in business especially who are in demand of digital transformation for enterprises, as well as the readers in business schools.
Salesforce Advanced Administrator Certification Guide: Become a Certified Advanced Salesforce Administrator with this exam guide
by Enrico MurruMaster advanced Salesforce Administration concepts with expert tips, techniques, and mock tests Key Features Learn advanced features to reduce implementation time and enhance your Salesforce administration skills Develop the ability to solve critical issues with a proactive approach and deliver the best solution Explore complex automation with workflows, approvals, process builder, and custom Apex coding Book Description The Salesforce Advanced Administrator certification extends beyond administrator certification, covering advanced platform features and functions such as configuration, automation, security, and customization. Complete with comprehensive coverage of all these topics and exam-oriented questions and mock tests, this Salesforce book will help you earn advanced administrator credentials. You'll start your journey by mastering data access security, monitoring and auditing, and understanding best practices for handling change management and data across organizations. The book then delves into data model management for improving data quality and lets you explore Sales features such as products, schedules, quotes, and forecasting capabilities. As you progress, this book will guide you in working with content management to set up and maintain Salesforce content. You'll also master organizing your files and data using reports and dashboards. Finally, you'll learn how to use a combination of automation tools to solve business problems. By the end of the book, you will have developed the skills required to get your advanced administrator credentials. What you will learn Master data security to monitor your org effectively Explore best practices for handling change management across orgs Extend the capabilities of Salesforce objects using advanced relationships, validation rules, and duplicate management Handle file libraries with Salesforce CRM content Understand ways to deliver the best solutions with Sales and Service Cloud applications Build reports and dashboards to visualize data for better decision making Customize your CRM with process automation features Who this book is for If you've already achieved your Salesforce administrator certification, this book will help you prepare for the Salesforce Advanced Administrator certification. You'll also find this guide useful if you are a Salesforce administrator or developer and want to maximize your administration skills with deeper knowledge of advanced Salesforce declarative features. 1-2 years of experience as a Salesforce administrator or developer is enough to help you to get the most out of the book.
Salesforce Anti-Patterns: Create powerful Salesforce architectures by learning from common mistakes made on the platform
by Lars MalmqvistAvoid implementation failures and technical debt by mitigating anti-patterns in your Salesforce enterprise solutions using expert guidance and proven recommendationsPurchase of the print or Kindle book includes a free eBook PDFKey FeaturesBuild exemplary Salesforce architectures by studying anti-patterns that lead to failing systemsDemonstrate deep architectural principles that you can apply in your Salesforce projectsIdentify common problems in Salesforce architectures and apply better architectural solutionsBook DescriptionSalesforce Anti-Patterns teaches you to spot errors in Salesforce patterns that may seem like a good idea at first but end up costing you dearly. This book will enable Salesforce developers and architects to understand how ingenious Salesforce architectures can be created by studying anti-patterns and solutions to problems that can later lead to serious implementation issues. While there are several books on the market that start with the question, “How do I create great Salesforce architecture?” and proceed to a solution from there, this book instead starts by asking, “What tends to go wrong with Salesforce architectures?” and proceeds to a solution from there.In this book, you'll find out how to identify and mitigate anti-patterns in the technical domains of system architecture, data architecture, and security architecture, along with anti-patterns in the functional domain of solution architecture as well as for integration architecture. You'll also learn about common anti-patterns affecting your Salesforce development process and governance and, finally, how to spot common problems in how architects communicate their solutions.By the end of this Salesforce book, you'll have gained the confidence to architect and communicate solutions on the Salesforce platform while dodging common mistakes.What you will learnCreate a balanced system architecture by identifying common mistakes around on- and off-platform functionality and interfacesAvoid security problems that arise from anti-patterns on the Salesforce platformSpot common data architecture issues and discover intuitive ways to address themAvoid the dual traps of over- and under-customization in your solution architectureExplore common errors made in deployment setups, test strategy, and architecture governanceUnderstand why bad communication patterns are so overlooked in architectureWho this book is forThis book is for Salesforce architects, aspiring architects, developers, consultants, and decision makers who want to start making the right architectural choices or prepare for their journey to CTA. This book helps you gain a professional understanding of Salesforce and its building blocks. It is not code-centric, so you will benefit from both functional and technical experience, but a basic level of platform understanding is required.
Salesforce Architect's Handbook: A Comprehensive End-to-End Solutions Guide
by Dipanker Jyoti James A. HutchersonTake a deep dive into the architectural approach, best practices, and key considerations needed to comprehend, evaluate, and design an efficient, scalable, and sustainable Salesforce-based solution. This book takes a comprehensive look at the seven architectural domains that must be considered when architecting a Salesforce-based solution and equips you to develop the artifacts needed for an end-to-end enterprise architecture blueprint for Salesforce implementation and DevOps.This must-have handbook helps Salesforce professionals implement and manage Salesforce in their organization. You will learn Salesforce architecture: solution architecture, data architecture, security architecture, integration architecture, identity and access management architecture, and strategies that can be used for Salesforce-based mobile applications.In addition to the main architecture concepts, the book also offers industry best practices and the recommended framework for approaching, managing, delivering, and continuously improving a Salesforce solution using its Salesforce Development & Deployment Lifecycle. What You Will LearnGet a detailed overview of the Salesforce multi-tenant, metadata-driven architectural framework and the under-the-hood technology stack that supports SalesforceKnow the seven architecture domains, their intricacies, and the considerations needed within each when designing a Salesforce solutionHave an architectural mindset and the artifacts needed to architect an end-to-end enterprise-level implementation of SalesforceBe familiar with the most common Salesforce products, licenses, AppExchange products, and the key considerations of using out-of-the-box declarative capabilities vs custom programmatic capabilities of SalesforceUnderstand data architecture design considerations that include data modeling in Salesforce, identifying and mitigating large data volume concerns, and the key considerations for data migration and data archiving strategiesUnderstand security architecture considerations related to securing data within Salesforce and the various approaches to allow or restrict sharing and visibility from within SalesforceUnderstand integration architecture considerations that provide an overview of the integration patterns and the integrations solutions that can be used with Salesforce to connect Salesforce with a remote system hosted on-premises, on the cloud, or by third-party solution providersUnderstand identity and access management architectural considerations across the 9 stages of an identity and access management lifecycleBe aware of the strategies available to design mobile solutions with Salesforce and the options available for Salesforce mobile architectureEmploy the principles of the DevOps & Development Lifecycle needed for an ideal state Salesforce implementation Who This Book Is ForProfessionals interested in implementing, optimizing, and architecting Salesforce solutions enterprise-wide; Salesforce implementation (SI) partners needing a detailed playbook for architecting and delivering successful Salesforce solutions; Salesforce admins, developers, and architects looking for a one-stop educational resource to mastering the Salesforce architect domains or those pursuing the Salesforce architecture domain certification exams, including the Salesforce Certified Technical Architect (CTA) board exam
Salesforce B2C Solution Architect's Handbook: Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360
by Mike KingMaster the skills you need as a Salesforce B2C Solution Architect to design an optimized business-to-consumer (B2C) solution across the Salesforce Customer 360 ecosystem, including B2C Commerce, Service Cloud, and Marketing CloudKey FeaturesCreate a unified view of the customer across Salesforce products and beyondAvoid inefficiencies and costly rework caused by poor architectural designsPrepare for the B2C Solution Architect exam and Salesforce certification with practical scenarios following Salesforce best practicesBook DescriptionA carefully designed Customer 360 solution spanning B2C Commerce, Marketing Cloud, and Service Cloud provides the foundation for a single view of the customer, unique insights, and transformational capabilities. There is currently a huge demand in the marketplace for professionals who understand how to leverage these components together. Salesforce B2C Solution Architect's Handbook will help you understand the integration options and products that help you deliver value for organizations.You'll start by developing a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly rework. The book will also guide you through the options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you have the core knowledge required to be a successful solution architect, you'll learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam.By the end of this book, you'll have the skills to design scalable, secure, and future-proof solutions supporting your customers' critical business demands.What you will learnExplore key Customer 360 products and their integration optionsChoose the optimum integration architecture to unify data and experiencesArchitect a single view of the customer to support service, marketing, and commercePlan for critical requirements, design decisions, and implementation sequences to avoid sub-optimal solutionsIntegrate Customer 360 solutions into a single-source-of-truth solution such as a master data modelSupport business needs that require functionality from more than one component by orchestrating data and user flowsWho this book is forThis book is for B2C commerce architects, application architects, integration architects, and system architects familiar with one or more products within the Customer 360 suite who want to master B2C solutions. Enterprise architects, Salesforce architects, and CTO teams at Salesforce customer organizations looking to benefit from a unified solution will also find this book helpful. A general understanding of data integration, APIs, and connected systems, along with knowledge of the fundamentals of business-to-consumer (B2C) customer experiences is necessary to get the most out of this book.
Salesforce B2C Solution Architect's Handbook: Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360
by Mike KingThe ultimate handbook for new and seasoned Salesforce B2C Solution Architects who want to design seamless B2C solutions across the Salesforce Customer 360 ecosystem – including B2C Commerce, Service Cloud, and Marketing CloudKey FeaturesGive your customers a frictionless experience by creating a unified view of all their interactionsGet your architectural design right the first time and avoid costly reworksPrepare for the B2C Solution Architect exam and Salesforce certification with practical scenarios following Salesforce best practicesBook DescriptionThere’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.What you will learnExplore key Customer 360 products and their integration optionsChoose the optimum integration architecture to unify data and experiencesArchitect a single view of the customer to support service, marketing, and commercePlan for critical requirements, design decisions, and implementation sequences to avoid sub-optimal solutionsIntegrate Customer 360 solutions into a single-source-of-truth solution such as a master data modelSupport business needs that require functionality from more than one component by orchestrating data and user flowsWho this book is forThis book is for professionals in high-level job roles that heavily rely on Salesforce proficiency. It’s primarily written for B2C commerce architects, application architects, integration architects, as well as system architects, enterprise architects, Salesforce architects, and CTO teams looking to benefit from a deeper understanding of this platform. Before you get started, you’ll need a solid understanding of data integration, APIs, and connected systems, along with knowledge of the fundamentals of business-to-consumer (B2C) customer experiences.
Salesforce CPQ Implementation Handbook: Configure Salesforce CPQ products to close more deals and generate higher revenue for your business
by Madhu RamanujanThis book is for business analysts, functional consultants, sales managers, Salesforce architects, and those looking to gain Salesforce CPQ certification. Working knowledge of the Salesforce ecosystem is recommended to get the most out of this book.
Salesforce CRM - The Definitive Admin Handbook - Fourth Edition
by Paul GoodeyLearn how to successfully administer, build, and manage Salesforce CRM and Salesforce mobile solutions using real-world and best practice techniques About This Book • See the latest best practice Salesforce administration principles, gain real-world advice, and understand critical design considerations to set up and customize Salesforce CRM • This is a pragmatic guide to the key functions of customizing and setting up the application for enterprise security, user and data management, process automation, analytics, and mobile features • Step-by-step navigation and descriptions of the features of Salesforce CRM platform and clear guidance on the customization and administration of the application • Identify what is covered to create your own improved study guide for the certified administrator examination Who This Book Is For This book is for administrators who want to develop and strengthen their Salesforce CRM skills in the areas of configuration and system management. Whether you are a new administrator or a more experienced professional, this book will enhance your knowledge and understanding of the features of Salesforce CRM. What You Will Learn • Manage and administer user records and password policies • Configure and control the various organization-wide user interface features in Salesforce CRM • Set up and maintain users, profiles, and permission sets and administer appropriate security and login access mechanisms • Apply organization security • Understand the capabilities of the Salesforce CRM sharing model • Create, delete, and customize fields, page layout, and list views for custom and standard objects • Find out how Apex and Visualforce coding can be used in Salesforce CRM • Implement the mechanisms for data management • Discover the tools to import, update, transfer, and mass delete data In Detail Salesforce CRM's Winter '17 release offers a host of new features for CRM designed to transform your sales and marketing requirements. With this comprehensive guide to implementing Salesforce CRM, administrators of all levels can easily acquire deep knowledge of the platform. The book begins by guiding you through setting up users and the security settings and then progresses to configuration, data management, and data analytics. We swiftly move on to the setting up of organization wide features that affect the look and feel of the application. Process automation and approval mechanisms are covered next, along with the functional areas of Sales Cloud, Service Cloud, Marketing Cloud, and Salesforce Chatter. This book details Salesforce CRM system administration in a practical way and is an invaluable reference for both new administrators and experienced professionals. At the end of the book, techniques to further enhance the system and improve the return on investment Salesforce mobile apps and mobile administration are covered, along with Salesforce Adoption Manager. Every chapter is complete with a section containing example questions of the type that you might encounter in the certification examination. Style and approach This book takes a straightforward, no-nonsense approach to working with the Salesforce CRM platform. Filled with examples and use cases, the book presents the facts along with seasoned advice and real-world examples to ensure you have all the resources you need to become a more informed Salesforce Administrator.
Salesforce CRM - The Definitive Admin Handbook: Build, configure, and customize Salesforce CRM and mobile solutions, 5th Edition
by Paul GoodeyA definitive guide covering all the core concepts necessary to pass the Salesforce Administrator Certification examKey FeaturesUnderstand critical design considerations for setting up Salesforce CRMFacilitate and manage the transition from Salesforce Classic to Lightning ExperienceLearn key functions of application security to manage user profiles and dataBook DescriptionSalesforce’s winter ’19 release offers a host of new features for CRM designed to meet your sales and marketing requirements. With this comprehensive guide to implementing Salesforce CRM, administrators of all levels can easily get a thorough understanding of the platform.This Salesforce handbook begins by guiding you in setting up users and security and then progresses to configuration, data management, and data analytics. You’ll discover process automation and approval mechanisms, while also exploring the functional areas of Sales Cloud, Service Cloud, Marketing Cloud, and Salesforce Chatter. This book covers Salesforce CRM system administration in a practical way, and it’ll serve as an invaluable reference for both new administrators and experienced professionals. Furthermore, you’ll also delve into Salesforce mobile apps and mobile administration, along with Salesforce Adoption Manager. You’ll gain insights into Lightning Experience, Salesforce's new app, and learn how its modern design and sleek interface helps you to build customizable components. Finally, we'll see how the two versions compare and help manage the transition from Salesforce Classic to Lightning Experience. By the end of the book, you will have mastered the techniques to configure and control various user interface features in Salesforce CRM.What you will learnConfigure a variety of user interface features in Salesforce CRMUnderstand the capabilities of the Salesforce CRM sharing modelExplore Einstein Analytics - Salesforce's new wave of advanced reporting Get to grips with the Lightning Process Builder workflowSet up user profiles, security, and login access mechanismsFind out how Apex and Visualforce coding can be used in Salesforce CRMManage the transition from Salesforce Classic to Lightning ExperienceImplement data manipulation features to apply best practices in data managementWho this book is forThis book is for administrators who want to develop and strengthen their Salesforce CRM skills in the areas of configuration and system management. Whether you are a new or experienced professional, this book will enhance your knowledge and understanding of Salesforce CRM features.
Salesforce CRM Admin Cookbook
by Paul GoodeyThis book is written in a Cookbook-style format and provides you with immediately useable recipes that extend the functionality of Salesforce CRM and solves real-world problems encountered within the Salesforce CRM application.The recipes in this Cookbook contain proven, step-by-step instructions along with detailed screenshots.This Cookbook has been designed so that you can read it chapter by chapter, starting with recipes that provide enhancements to the user interface, and finishing with recipes that cover data and systems integration. You can also refer to the list of recipes and choose to access them in no particular order. Either method allows you to rapidly implement solutions in your organization that extend and enhance the functionality of Salesforce CRM for your users.This book is for Salesforce administrators and developers who want to quickly incorporate enhanced functionality and extend the power of Salesforce CRM.Whether you are a Salesforce novice or a more experienced administrator, this book provides practical, step-by-step instructions in the use of hidden features, advanced user interface techniques, and solutions for process automation, plus data and systems integration. Not only are standard Salesforce CRM features covered, such as workflow and approval processes, validation rules, and formula fields, but you will also be exposed to further technologies that include HTML, Javascript, CSS, Apex, and Visualforce.
Salesforce CRM Admin Cookbook.: Solutions to help you implement, configure, and customize your business applications with Salesforce CRM and Lightning Experience
by Paul Goodey Fabrice CathalaKey Features Implement advanced user interface techniques to improve the look and feel of Salesforce CRM. Discover hidden features and hacks that extend standard configuration to provide enhanced functionality and customization. Build real-world process automation using detailed recipes to harness the full power of Salesforce CRM. Book Description Salesforce CRM is a market-leading customer relationship management (CRM) application that is accessed over the internet. This application greatly enhances a company's sales performance, improves customer satisfaction, and provides a robust customer relationship management system for an organization. Salesforce CRM Admin Cookbook, Second Edition enables you to instantly extend and unleash the power of Salesforce CRM and its Lightning Experience framework. It provides clear, comprehensive instructions along with detailed screenshots and code. Whether you are looking for solutions to enhance the core features, such as data management, process automation, data validation, and home page administration, or are looking for ideas on advanced customization techniques, this book will provide you with immediate, practical, and exciting real-world recipes. This book guides you through interesting topics spanning a variety of functional areas. Recipes are provided that allow you to configure, build and extend the capability of Salesforce CRM using the Lightning Experience framework. What you will learn Building home page components and creating custom links to provide additional functionality and improve the Home Tab layout Improving the look and feel of Salesforce CRM with the presentation of graphical elements using advanced user interface techniques Improving the data quality in Salesforce CRM and automatic data capture Implement an approval process to control the way approvals are managed for records in Salesforce CRM Increase productivity using tools and features to provide advanced administration Extend Lightning Experience Record Pages to tailor user interaction experience Create Lightning component to implement Search before Create for customer/person accounts
Salesforce CRM – The Definitive Admin Handbook - Third Edition
by Paul GoodeyThis book is for administrators who want to develop and strengthen their Salesforce CRM skills in the areas of configuration and system management. Whether you are a novice or a more experienced administrator, this book aims to enhance your knowledge and understanding of the Salesforce CRM platform and features.
Salesforce CRM: The Definitive Admin Handbook
by Paul GoodeyA practical guide through which you will discover how to set up and configure the application. Along the way, you will also be presented with solutions and real-life examples on how to further improve and maintain its functionality with clear step-by-step instructions. Being highly organized and compact, this book contains detailed instructions with screenshots, diagrams, and tips that clearly describe how you can administer and configure complex Salesforce CRM functionality with absolute ease. This book is for administrators who want to develop and strengthen their Salesforce CRM skills in the areas of configuration and system management. Whether you are a novice or a more experienced admin, this book aims to enhance your knowledge and understanding of the Salesforce CRM platform. By the end of the book, you will be ready to configure and administer a Salesforce CRM system in a real-world environment which fully supports your business needs.
Salesforce CRM: The Definitive Admin Handbook
by Paul GoodeyA practical guide which will help to discover how to setup and configure the Salesforce CRM application. It offers solutions and practical examples on how to further improve and maintain its functionality with clear systematic instructions. Being highly organized and compact, this book contains detailed instructions with screenshots, diagrams, and tips that clearly describe how you can administer and configure complex Salesforce CRM functionality with absolute ease.This book is for administrators who want to develop and strengthen their Salesforce CRM skills in the areas of configuration and system management. Whether you are a novice or a more experienced admin, this book aims to enhance your knowledge and understanding of the Salesforce CRM platform and by the end of the book, you should be ready to administer Salesforce CRM in a real-world environment.
Salesforce Data Architect Certification Guide: Comprehensive coverage of the Salesforce Data Architect exam content to help you pass on the first attempt
by Aaron AllportLearn data architecture essentials and prepare for the Salesforce Certified Data Architect exam with the help of tips and mock test questionsKey FeaturesLeverage data modelling, Salesforce database design, and techniques for effective data designLearn master data management, Salesforce data management, and how to include considerationsGet to grips with large data volumes, performance tuning, and poor performance mitigation techniquesBook DescriptionThe Salesforce Data Architect is a prerequisite exam for the Application Architect half of the Salesforce Certified Technical Architect credential. This book offers complete, up-to-date coverage of the Salesforce Data Architect exam so you can take it with confidence.The book is written in a clear, succinct way with self-assessment and practice exam questions, covering all the topics necessary to help you pass the exam with ease. You'll understand the theory around Salesforce data modeling, database design, master data management (MDM), Salesforce data management (SDM), and data governance. Additionally, performance considerations associated with large data volumes will be covered. You'll also get to grips with data migration and understand the supporting theory needed to achieve Salesforce Data Architect certification.By the end of this Salesforce book, you'll have covered everything you need to know to pass the Salesforce Data Architect certification exam and have a handy, on-the-job desktop reference guide to re-visit the concepts.What you will learnUnderstand the topics relevant to passing the Salesforce Data Architect examExplore specialist areas, such as large data volumesTest your knowledge with the help of exam-like questionsPick up useful tips and tricks that can be referred to time and againUnderstand the reasons underlying the way Salesforce data management worksDiscover the techniques that are available for loading massive amounts of dataWho this book is forThis book is for both aspiring Salesforce data architects and those already familiar with Salesforce data architecture who want to pass the exam and have a reference guide to revisit the material as part of their day-to-day job. Working knowledge of the Salesforce platform is assumed, alongside a clear understanding of Salesforce architectural concepts.
Salesforce Data Architecture and Management: A pragmatic guide for aspiring Salesforce architects and developers to manage, govern, and secure their data effectively
by Ahsan ZafarLearn everything you need to become a successful data architect on the Salesforce platformKey FeaturesAdopt best practices relating to data governance and learn how to implement themLearn how to work with data in Salesforce while maintaining scalability and security of an instanceGain insights into managing large data volumes in SalesforceBook DescriptionAs Salesforce orgs mature over time, data management and integrations are becoming more challenging than ever. Salesforce Data Architecture and Management follows a hands-on approach to managing data and tracking the performance of your Salesforce org. You'll start by understanding the role and skills required to become a successful data architect. The book focuses on data modeling concepts, how to apply them in Salesforce, and how they relate to objects and fields in Salesforce. You'll learn the intricacies of managing data in Salesforce, starting from understanding why Salesforce has chosen to optimize for read rather than write operations. After developing a solid foundation, you'll explore examples and best practices for managing your data. You'll understand how to manage your master data and discover what the Golden Record is and why it is important for organizations. Next, you'll learn how to align your MDM and CRM strategy with a discussion on Salesforce's Customer 360 and its key components. You'll also cover data governance, its multiple facets, and how GDPR compliance can be achieved with Salesforce. Finally, you'll discover Large Data Volumes (LDVs) and best practices for migrating data using APIs. By the end of this book, you'll be well-versed with data management, data backup, storage, and archiving in Salesforce.What you will learnUnderstand the Salesforce data architectureExplore various data backup and archival strategiesUnderstand how the Salesforce platform is designed and how it is different from other relational databasesUncover tools that can help in data management that minimize data trust issues in your Salesforce orgFocus on the Salesforce Customer 360 platform, its key components, and how it can help organizations in connecting with customersDiscover how Salesforce can be used for GDPR complianceMeasure and monitor the performance of your Salesforce orgWho this book is forThis book is for aspiring architects, Salesforce admins, and developers. You will also find the book useful if you're preparing for the Salesforce Data Architecture and Management exam. A basic understanding of Salesforce is assumed.
Salesforce Developer I Certification: Learn the Basics of Apex, Lightning Web Components, and Flow (Certification Study Companion Series)
by Konstantin KapitanovThis book is a comprehensive learning guide tailored for professionals who primarily work as non-coders within the Salesforce ecosystem. By providing clear and practical insights, it serves as a roadmap to inspire individuals, regardless of their coding background, to embark on a systematic journey towards acquiring programming skills while navigating the Salesforce platform. This understanding of programming fundamentals is not only valuable for professional growth but also to cover exam preparation for certification as a Salesforce Developer I. Because it includes materials and practical code examples specifically tailored to the exam preparation. In addition the book equips readers with the practical knowledge and confidence to leverage potential of Salesforce's capabilities.This book covers a range of important topics, including Salesforce platform fundamentals and architecture, automatization tools, Apex as a programming language with code examples like triggers, methods, SOQL, SOSL, testing, Lightning web components, deployment tools, and various other subjects, including declarative programming methods by using Flow. Many of these topics are interconnected with relevant code examples or explanations tailored for the Developer I exam as well.Due to retirement and replacement of Workflow and Process Builder with Flow as a more universally applicable declarative tool in recent releases, it is essential to offer an integrated understanding of this context in relation to Apex programmatic methods. It helps for a better understanding of choosing the right methods and tools in certain use cases. Additionally, it's important to provide code examples and explain the structure to help beginners grasp the new Lightning Web Components (LWC) framework as a separate part from the classic Apex methodology.What you will learnValuable insights into Salesforce Apex programming and Lightning Web Components in a straightforward and structured manner.Detailed explanations alongside numerous code examples tailored for non-coders.Salesforce platform fundamentals, the structure of Apex and Lightning Components, and declarative programming, alongside an overview of the capabilities provided by native Salesforce and additional tools. Who This Book is for:Based on estimates, Salesforce Developer Edition (available for free) has a user base of approximately three million individuals. This diverse group includes not only developers but also a significant number ofother users, such as certified Salesforce professionals who do not code. Included are administrators, consultants, marketers, and more. This audience is typically interested in various resources for preparing for the Developer I certification exam. Further, a substantial portion of additional user group comprises individuals who may not currently be assignedto Developer Edition but actively engaged with another Salesforce clouds and seeking additionalguidance and information.
Salesforce End-to-End Implementation Handbook: A practitioner's guide for setting up programs and projects to deliver superior business outcomes
by Kristian Margaryan JorgensenPacked with practical examples, case studies, and proven recommendations, this handbook helps you manage enterprise-grade Salesforce programsKey FeaturesExplore the end-to-end Salesforce implementation lifecycle with templates and practical examplesDiscover common issues and strategies for mitigation and preventionWork with checklists to assess the state of your Salesforce implementation in each phasePurchase of the print or Kindle book includes a free PDF eBookBook DescriptionWith ever-growing digital transformation programs involving Salesforce, there is a greater need for a comprehensive overview of the phases and activities specific to Salesforce implementations. This book will act as a detailed guide for your Salesforce implementation journey, including common issues and pitfalls to mitigate and prevent errors. The Salesforce End-to-End Implementation Handbook starts with the pre-development phase. Here you'll understand how to define the vision and nature of your project, determine your change management strategy and delivery methodology, learn to build a business case for your project, get insights on engaging with Salesforce and implementation partners, and learn to establish a governance framework. As you progress, you'll gain insights on the necessary activities, milestones, and common issues faced in salesforce implementation, along with strategies to mitigate them. At the end of each section, you'll find evaluation checklists to assess the state of your Salesforce implementation. By the end of this book, you'll be well-equipped to set up Salesforce projects and programs effectively and deliver maximum ROI.What you will learnDiscover the critical activities in Salesforce implementationAddress common issues faced in implementing SalesforceExplore appropriate delivery methodologyUnderstand the importance of a change management strategyGovern Salesforce implementation through all its phasesGain insights on key activities in the continuous improvement phaseLeverage customer 360 for analytics, AI and automationWho this book is forThis book is for salesforce consultants, architects, project/program managers, delivery leaders for salesforce implementation, or product owners- planning to implement Salesforce or already implementing Salesforce for their organizations.If you are switching to a role in salesforce development, this book will act as a guide on what to expect on the job and how to ace it. Familiarity with basic business, CRM, and project management concepts is required.
Salesforce End-to-End Implementation Handbook: A practitioner's guide for setting up programs and projects to deliver superior business outcomes
by Kristian Margaryan JørgensenPacked with practical examples, case studies, and proven recommendations, this handbook helps you manage enterprise-grade Salesforce programsKey FeaturesExplore the end-to-end Salesforce implementation lifecycle with templates and practical examplesDiscover common issues and strategies for mitigation and preventionWork with checklists to assess the state of your Salesforce implementation in each phasePurchase of the print or Kindle book includes a free PDF eBookBook DescriptionWith ever-growing digital transformation programs involving Salesforce, there is a greater need for a comprehensive overview of the phases and activities specific to Salesforce implementations. This book will act as a detailed guide for your Salesforce implementation journey, including common issues and pitfalls to mitigate and prevent errors. The Salesforce End-to-End Implementation Handbook starts with the pre-development phase. Here you’ll understand how to define the vision and nature of your project, determine your change management strategy and delivery methodology, learn to build a business case for your project, get insights on engaging with Salesforce and implementation partners, and learn to establish a governance framework. As you progress, you’ll gain insights on the necessary activities, milestones, and common issues faced in Salesforce implementation, along with strategies to mitigate them. At the end of each section, you’ll find evaluation checklists to assess the state of your Salesforce implementation. By the end of this book, you’ll be well-equipped to set up Salesforce projects and programs effectively and deliver maximum ROI.What you will learnDiscover the critical activities in Salesforce implementationAddress common issues faced in implementing SalesforceExplore appropriate delivery methodologyUnderstand the importance of a change management strategyGovern Salesforce implementation through all its phasesGain insights on key activities in the continuous improvement phaseLeverage customer 360 for analytics, AI and automationWho this book is forThis book is for Salesforce consultants, architects, project/program managers, delivery leaders for Salesforce implementation, or product owners- planning to implement Salesforce or already implementing Salesforce for their organizations. If you are switching to a role in Salesforce development, this book will act as a guide on what to expect on the job and how to ace it. Familiarity with basic business, CRM, and project management concepts is required.
Salesforce Essentials for Administrators
by Mohith ShrivastavaThis book is targeted at expert administrators or professionals who are new to Salesforce and want to learn the various features supported by the platform in a short space of time. The book can also be used by professionals preparing for Developer and Administrator certification exams from Salesforce.
Salesforce Field Service: A Beginner’s Guide to Creating, Managing, and Automating Field Service
by Saiteja ChatratiSalesforce Field Service (formerly Field Service Lightning) connects customers, workforce, and products on a single platform to deliver exceptional on-site services. This book guides Field Service enthusiasts in creating, managing, and automating support with use cases and real-time examples.You will learn Salesforce Field Service which will help you better manage your customers, internal users, and field technicians. As you advance, you’ll learn the whole end-to-end life cycle of creating work orders, associating service appointments to work orders, scheduling and dispatching service appointments to field technicians, and completing the work orders.By the end of this book, you’ll be able to implement, test and deploy Salesforce Field Service for both Desktop and Mobile apps.What you’ll learn· Basics of Field Service· Field Service objects and data model· Field Service scheduling and optimization· Configuring Salesforce Field Service· Managing Salesforce Field Service capabilities· Configuring and using the Field Service Mobile App· Deploying and testing Salesforce Field Service· Salesforce Field Service KPIs and ReportingWho This Book Is forThis book is for Salesforce admins, developers, and consultants who are looking to learn and implement Salesforce Field Service. A basic understanding of Salesforce is assumed. Coding or programming experience is not required.
Salesforce For Dummies
by Liz Kao Jon PazYour easy-to-follow guide to the world’s leading cloud-based CRM software Salesforce gives your business an edge in tracking relationships and managing sales, marketing, customer service, and support operations. Salesforce For Dummies help you take advantage of key platform functionality and focus on making the most of its many features. Learn best practices to determine the right configuration to suit your business needs, and how to use apps, build widgets, and configure features to personalize your system for your business. Explore prospecting for leads, managing accounts, maintaining contacts, tracking products, calculating forecasts, and monitoring each customer’s service and support interactions with your business. Collaborate with colleagues by sharing information across a 360-degree view of all customer interactions, enhance your online marketing, gain real-time visibility into sales, and close deals faster. Get started with configuring Salesforce and set up the apps that your business needs Discover the latest updates to Salesforce, including Flow Builder, Lightning, and Einstein Improve business performance with reporting insights, collaborative communication features, and integrated sales and marketing processes Find new ways to improve productivity and reduce administration timeSalesforce For Dummies is the fully updated, best-selling guide that helps new and existing users get up to speed with the world’s top CRM.
Salesforce Lightning Cookbook: Build modern enterprise apps using the new Lightning Design System, App Builder, and Components
by Syed Chand ShahOver 25 recipes to help you design and test informative applications on the Salesforce Lightning platformKey FeaturesLearn Salesforce Lightning concepts from scratch.Build scalable enterprise apps with Salesforce design guidelines and the CSS frameworkUse Visualforce to build custom user interfaces for mobile and web appsBook DescriptionThe new Lightning Experience combines three major components—Lightning Design System, Lightning App Builder, and Lightning Components—to enable anyone to quickly and easily create beautiful, modern enterprise apps. If you wish to meet the challenges that Lightning throws at you head-on, then look no further because this practical book will be your faithful companion and ensure that you make best use of the Lightning platform.The book starts by walking you through the three major Lightning Components and helps you enable and configure a Lightning solution. You will explore the art of working with standard components and build a basic layout for the application. Then, you will add more advanced components using the Lightning Framework. Finally, you will also build and migrate reports and dashboards to make your app look more professional. Towards the end of the book, you’ll make use of Design System to work with Salesforce data and lay out the entire page with the components that you’ve built, before integrating Visualforce in your application.What you will learnEnable and configure a Lightning solutionCreate standard Lightning solutions and build a basic page layoutAdd custom components to your Lightning pagesBuild and migrate reports and dashboardsIntegrate Lightning pages with Visualforce to enhance performanceAdd stunning custom designs and styling with Lightning Design SystemWho this book is forThis book is ideal for Salesforce developers, admins, sales consultants, and sales managers who are comfortable with using Lightning features to build basic apps. Experience with JavaScript, CSS, and HTML would be an advantage but not compulsory.
Salesforce Lightning Platform Enterprise Architecture: Architect and deliver packaged applications that cater to enterprise business needs, 3rd Edition
by Andrew FawcettA comprehensive guide filled with best practices and tailor-made examples - a must-read for all Lightning Platform architects! Key Features Use the Lightning Platform to build integrated, scalable, and robust apps focused on enterprise-level customer demands Use the Lightning Component framework to deliver modern and responsive user experiences targeting multiple devices through Lightning Experience and Salesforce Mobile Extend your application with access to external services and AI Book Description Salesforce Lightning provides a secure and scalable platform to build, deploy, customize, and upgrade applications. This book will take you through the architecture of building an application on the Lightning platform to help you understand its features and best practices, and ensure that your app keeps up with your customers' increasing needs as well as the innovations on the platform. This book guides you in working with the popular aPaaS offering from Salesforce, the Lightning Platform. You'll see how to build and ship enterprise-grade apps that not only leverage the platform's many productivity features, but also prepare your app to harness its extensibility and customization capabilities. You'll even get to grips with advanced application architectural design patterns such as Separation of Concerns, Unit Testing and Dependency Integration. You will learn to use Apex and JavaScript with Lightning Web Components, Platform Events, among others, with the help of a sample app illustrating patterns that will ensure your own applications endure and evolve with the platform. Finally, you will become familiar with using Salesforce DX to develop, publish, and monitor a sample app and experience standard application life cycle processes along with tools such as Jenkins to implement CI/CD. By the end of this book, you will have learned how to develop effective business apps and be ready to explore innovative ways to meet customer demands. What you will learn Create and deploy AppExchange packages and manage upgrades Understand Enterprise Application Architecture patterns Customize mobile and desktop user experience with Lightning Web Components Manage large data volumes with asynchronous processing and big data strategies Implement Source Control and Continuous Integration Add AI to your application with Einstein Use Lightning External Services to integrate external code and data with your Lightning Application Who this book is for This book is for Lightning platform developers who want to discover the true potential of the platform to develop complex scalable applications for use in enterprise businesses.