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Search-Based Software Engineering: 10th International Symposium, SSBSE 2018, Montpellier, France, September 8-9, 2018, Proceedings (Lecture Notes in Computer Science #11036)
by Thelma Elita Colanzi Phil McMinnThis book constitutes the refereed proceedings of the 10th International Symposium on Search-Based Software Engineering, SSBSE 2018, held in Montpellier, France, in September 2018. The 12 full papers and 7 short papers presented together with 3 keynotes, 2 tutorials, and 1 anniversary paper were carefully reviewed and selected from 21 submissions. SSBSE welcomes not only applications from throughout the software engineering lifecycle but also a broad range of search methods ranging from exact Operational Research techniques to nature-inspired algorithms and simulated annealing.Chapter "Deploying Search Based Software Engineering with Sapienz at Facebook" is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Search Engine Optimization
by Harold DavisSEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites. Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You'll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more. The field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you'll find topics that cover that range, so you can use SEO to your benefit. Those topics include:Understanding how to best organize your web pages and websites.Understanding technologic and business tools available that you can use to achieve your SEO goals.Understanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google. This PDF covers how to boost placement in Google search results, how not to offend Google, how best to use paid Google programs, and more.) Understanding best SEO practices (whether your organization is small and entrepreneurial, or whether you have responsibility for a large web presence).When you approach SEO, you must take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic--and bring life to your business.
Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing
by Subhankar DasSearch Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences. The book offers comprehensive coverage of essential topics, including: • The concept of SEM and SEO • The mechanism of crawler program concepts of keywords • Keyword generation tools • Page ranking mechanism and indexing • Concepts of title, meta, alt tags • Concepts of PPC/PPM/CTR • SEO/SEM strategies • Anchor text and setting up • Query-based search While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.
Search Engine Optimization Bible
by Jerri L. LedfordDetailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.
Search Engine Optimization For Dummies
by Peter KentIncrease your online ranking with this beginner guide to SEO!Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.Covers search engine basics to help you get started Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation managementDetails ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track resultsExplains how to use link popularity in order to boost rankingsZeroes in on advertising your site by using pay-per-click optionsSearch Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.
Search Engine Optimization for Flash: Best practices for using Flash on the web
by Todd PerkinsSome people believe that because search engines can't index all of the content in SWF files, Flash-based websites and Rich Internet Applications don't show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You'll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings.Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will: Know what content is searchable, and why metadata, keywords, and links are so important Learn how to place HTML content in your Flash applications Create an SEO website by connecting Flash to JavaScript and CSS Work effectively with SWFObject by understanding its capabilities and limitations Discover the advantages of using the Adobe Flex framework for SEO The first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.
Search Engine Optimization (SEO)
by Jennifer Grappone Gradiva CouzinThe third edition of the bestselling guide to do-it-yourself SEOGetting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it's the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.A successful SEO plan is vital to any business with an online presenceThis book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and resultsOffers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companiesCompanion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar systemFully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
Search Engine Optimization (SEO) Secrets
by Danny Dover Erik DaffornTips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences
Search for Exotic Higgs Boson Decays to Merged Diphotons: A Novel CMS Analysis Using End-to-End Deep Learning (Springer Theses)
by Michael AndrewsThis book describes the first application at CMS of deep learning algorithms trained directly on low-level, “raw” detector data, or so-called end-to-end physics reconstruction. Growing interest in searches for exotic new physics in the CMS collaboration at the Large Hadron Collider at CERN has highlighted the need for a new generation of particle reconstruction algorithms. For many exotic physics searches, sensitivity is constrained not by the ability to extract information from particle-level data but by inefficiencies in the reconstruction of the particle-level quantities themselves. The technique achieves a breakthrough in the reconstruction of highly merged photon pairs that are completely unresolved in the CMS detector. This newfound ability is used to perform the first direct search for exotic Higgs boson decays to a pair of hypothetical light scalar particles H→aa, each subsequently decaying to a pair of highly merged photons a→yy, an analysis once thought impossible to perform. The book concludes with an outlook on potential new exotic searches made accessible by this new reconstruction paradigm.
The Search for ExtraTerrestrial Intelligence: Proceedings of the 2nd SETI-INAF Meeting 2019 (Springer Proceedings in Physics #260)
by Stelio Montebugnoli Andrea Melis Nicolò AntoniettiThis book presents the latest knowledge of the newly discovered Earth-like exoplanets and reviews improvements in both radio and optical SETI. A key aim is to stimulate fresh discussion on algorithms that will be of high value in this extremely complicated search. Exoplanets resembling Earth could well be able to sustain life and support the evolution of technological civilizations, but to date, all searches for such life forms have proved fruitless. The failings of SETI observations are well recognized, and a new search approach is necessary. In this book, different detection algorithms that exploit state-of-the-art, low-cost, and extremely fast multiprocessors are examined and compared. Novel methods such as the agnostic entropy and high-sensitivity blind signal extraction algorithms should represent a quantum leap forward in SETI. The book is of interest to all researchers in the field and hopefully stimulates significant progress in the search for extraterrestrial intelligence.
Search for Invisible Decays of the Higgs Boson Produced via Vector Boson Fusion at the LHC with CMS Run 2 data (Springer Theses)
by Alp AkpinarThis thesis reports the latest measurements on one of the leading dark matter searches conducted by the Compact Muon Solenoid (CMS) experiment at CERN, leading to some of the most stringent constraints on hypothesized interactions between the Higgs boson and dark matter. The thesis also includes further research about the future outlook of the experiment, including exploratory research on the adaptation of deep learning models in future dark matter analyses to improve analysis sensitivity, and the design of a new type of data processing hardware to be used in the next phase of the CMS experiment.
The Search for Supersymmetry in Hadronic Final States Using Boosted Object Reconstruction (Springer Theses)
by Giordon StarkThis thesis represents one of the most comprehensive and in-depth studies of the use of Lorentz-boosted hadronic final state systems in the search for signals of Supersymmetry conducted to date at the Large Hadron Collider. A thorough assessment is performed of the observables that provide enhanced sensitivity to new physics signals otherwise hidden under an enormous background of top quark pairs produced by Standard Model processes. This is complemented by an ingenious analysis optimization procedure that allowed for extending the reach of this analysis by hundreds of GeV in mass of these hypothetical new particles. Lastly, the combination of both deep, thoughtful physics analysis with the development of high-speed electronics for identifying and selecting these same objects is not only unique, but also revolutionary. The Global Feature Extraction system that the author played a critical role in bringing to fruition represents the first dedicated hardware device for selecting these Lorentz-boosted hadronic systems in real-time using state-of-the-art processing chips and embedded systems.
Search for tt̄H Production in the H → bb̅ Decay Channel: Using Deep Learning Techniques with the CMS Experiment (Springer Theses)
by Marcel RiegerIn 1964, a mechanism explaining the origin of particle masses was proposed by Robert Brout, François Englert, and Peter W. Higgs. 48 years later, in 2012, the so-called Higgs boson was discovered in proton-proton collisions recorded by experiments at the LHC. Since then, its ability to interact with quarks remained experimentally unconfirmed. This book presents a search for Higgs bosons produced in association with top quarks tt̄H in data recorded with the CMS detector in 2016. It focuses on Higgs boson decays into bottom quarks H → bb̅ and top quark pair decays involving at least one lepton. In this analysis, a multiclass classification approach using deep learning techniques was applied for the first time. In light of the dominant background contribution from tt̄ production, the developed method proved to achieve superior sensitivity with respect to existing techniques. In combination with searches in different decay channels, the presented work contributed to the first observations of tt̄H production and H → bb̅ decays.
Search Foundations: Toward a Science of Technology-Mediated Experience (History and Foundations of Information Science)
by Sachi Arafat Elham AshooriA call to redirect the intellectual focus of information retrieval and science (IR&S) toward the phenomenon of technology-mediated experience.In this book, Sachi Arafat and Elham Ashoori issue a call to reorient the intellectual focus of information retrieval and science (IR&S) away from search and related processes toward the more general phenomenon of technology-mediated experience. Technology-mediated experience accounts for an increasing proportion of human lived experience; the phenomenon of mediation gets at the heart of the human-machine relationship. Framing IR&S more broadly in this way generalizes its problems and perspectives, dovetailing them with those shared across disciplines dealing with socio-technical phenomena. This reorientation of IR&S requires imagining it as a new kind of science: a science of technology-mediated experience (STME). Arafat and Ashoori not only offer detailed analysis of the foundational concepts underlying IR&S and other technical disciplines but also boldly call for a radical, systematic appropriation of the sciences and humanities to create a better understanding of the human-technology relationship.Arafat and Ashoori discuss the notion of progress in IR&S and consider ideas of progress from the history and philosophy of science. They argue that progress in IR&S requires explicit linking between technical and nontechnical aspects of discourse. They develop a network of basic questions and present a discursive framework for addressing these questions. With this book, Arafat and Ashoori provide both a manifesto for the reimagining of their field and the foundations on which a reframed IR&S would rest.
Search Marketing: A Strategic Approach to SEO and SEM
by Kelly CutlerIncrease the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM. This comprehensive guide delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth. As the digital marketing landscape continues to evolve, this work gets more technical, time-consuming and costly. Discover how to approach both paid and organic search marketing like a digital strategist by reading this book from digital marketing expert and educator, Kelly Cutler. Search Marketing offers insights into high-level fundamentals and advanced applications. Designed to help marketers and businesses leaders get more from this essential digital marketing tactic, the book dives into what marketers can do today to help their companies take a more controlled, intentional, and strategic approach to SEO and SEM. The book delivers techniques for increasing visibility, driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced methods for campaign optimization. Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee search marketing at a strategic level.
Search Marketing Strategies
by James ColbornSearch Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.
Search Methodologies
by Edmund K. Burke Graham KendallThe first edition of Search Methodologies: Introductory Tutorials in Optimization and Decision Support Techniques was originally put together to offer a basic introduction to the various search and optimization techniques that students might need to use during their research, and this new edition continues this tradition. Search Methodologies has been expanded and brought completely up to date, including new chapters covering scatter search, GRASP, and very large neighborhood search. The chapter authors are drawn from across Computer Science and Operations Research and include some of the world's leading authorities in their field. The book provides useful guidelines for implementing the methods and frameworks described and offers valuable tutorials to students and researchers in the field. "As I embarked on the pleasant journey of reading through the chapters of this book, I became convinced that this is one of the best sources of introductory material on the search methodologies topic to be found. The book's subtitle, "Introductory Tutorials in Optimization and Decision Support Techniques", aptly describes its aim, and the editors and contributors to this volume have achieved this aim with remarkable success. The chapters in this book are exemplary in giving useful guidelines for implementing the methods and frameworks described. " Fred Glover, Leeds School of Business, University of Colorado Boulder, USA "[The book] aims to present a series of well written tutorials by the leading experts in their fields. Moreover, it does this by covering practically the whole possible range of topics in the discipline. It enables students and practitioners to study and appreciate the beauty and the power of some of the computational search techniques that are able to effectively navigate through search spaces that are sometimes inconceivably large. I am convinced that this second edition will build on the success of the first edition and that it will prove to be just as popular. " Jacek Blazewicz, Institute of Computing Science, Poznan University of Technology and Institute of Bioorganic Chemistry, Polish Academy of Sciences
Search Patterns: Design for Discovery
by Peter Morville Jeffery CallenderWhat people are saying about Search Patterns"Search Patterns is a delight to read -- very thoughtful and thought provoking. It's the most comprehensive survey of designing effective search experiences I've seen." --Irene Au, Director of User Experience, Google"I love this book! Thanks to Peter and Jeffery, I now know that search (yes, boring old yucky who cares search) is one of the coolest ways around of looking at the world." --Dan Roam, author, The Back of the Napkin (Portfolio Hardcover)"Search Patterns is a playful guide to the practical concerns of search interface design. It contains a bonanza of screenshots and illustrations that capture the best of today's design practices and presents a fresh perspective on the broader role of search and discovery." --Marti Hearst, Professor, UC Berkeley and author, Search User Interfaces (Cambridge University Press)"It's not often I come across a book that asks profound questions about a fundamental human activity, and then proceeds to answer those questions with practical observations and suggestions. Search Patterns is an expedition into the heart of the web and human cognition, and for me it was a delightful journey that delivered scores of insights." --Dave Gray, Founder and Chairman, XPLANE"Search is swiftly transforming everything we know, yet people don't understand how mavens design search: by stacking breadcrumbs, scenting widgets, and keeping eyeballs on the engine. I urge you to put your eyeballs on this unique and important book." --Bruce Sterling, Writer, Futurist, and Co-Founder, The Electronic Frontier Foundation"As one who searches a lot (and often ends up frustrated), Search Patterns is a revelation." --Nigel Holmes, Designer, Theorist, and Principal, Explanation Graphics"Search Patterns is a fabulous must-have book! Inside, you'll learn the whys and wheres of practically every modern search design trick and technique." --Jared Spool, CEO and Founder, User Interface EngineeringSearch is among the most disruptive innovations of our time. It influences what we buy and where we go. It shapes how we learn and what we believe. In this provocative and inspiring book, you'll explore design patterns that apply across the categories of web, ecommerce, enterprise, desktop, mobile, social, and real-time search and discovery. Filled with colorful illustrations and examples, Search Patterns brings modern information retrieval to life, covering such diverse topics as relevance, faceted navigation, multi-touch, personalization, visualization, multi-sensory search, and augmented reality.By drawing on their own experience-as well as best practices and evidence-based research-the authors not only offer a practical guide to help you build effective search applications, they also challenge you to imagine the future of discovery. You'll find Search Patterns intriguing and invaluable, whether you're a web practitioner, mobile designer, search entrepreneur, or just interested in the topic.Discover a pattern language for search that embraces user psychology and behavior, information architecture, interaction design, and emerging technologyBoost enterprise efficiency and e-commerce salesEnable mobile users to achieve goals, complete tasks, and find what they needDrive design innovation for search interfaces and applications
Search Techniques in Intelligent Classification Systems
by Andrey V. SavchenkoA unified methodology for categorizing various complexobjects is presented in this book. Through probability theory, novelasymptotically minimax criteria suitable for practical applications in imagingand data analysis are examined including the special cases such as theJensen-Shannon divergence and the probabilistic neural network. An optimalapproximate nearest neighbor search algorithm, which allows fasterclassification of databases is featured. Rough set theory, sequential analysisand granular computing are used to improve performance of the hierarchicalclassifiers. Practical examples in face identification (including deep neuralnetworks), isolated commands recognition in voice control system andclassification of visemes captured by the Kinect depth camera are included. This approach creates fast and accurate search procedures by using exactprobability densities of applied dissimilarity measures. Thisbook can be used as a guide for independent study and as supplementary materialfor a technically oriented graduate course in intelligent systems and datamining. Students and researchers interested in the theoretical and practicalaspects of intelligent classification systems will find answers to: - Why conventional implementation of the naive Bayesianapproach does not work well in image classification? - How to deal with insufficient performance of hierarchicalclassification systems? - Is it possible to prevent an exhaustive search of thenearest neighbor in a database?
Search Theory
by Leszek Gąsieniec V. S. Subrahmanian Steve Alpern Roy Lindelauf Robbert FokkinkSearch games and rendezvous problems have received growing attention in computer science within the past few years. Rendezvous problems emerge naturally, for instance, to optimize performance and convergence of mobile robots. This gives a new algorithmic point of view to the theory. Furthermore, modern topics such as the spreading of gossip or disease in social networks have lead to new challenging problems in search and rendezvous. Search Theory: A Game Theoretic Perspective introduces the first integrated approach to Search and Rendezvous from the perspectives of biologists, computer scientists and mathematicians. This contributed volume covers a wide range of topics including rendezvous problems and solutions, rendezvous on graphs, search games on biology, mobility in governed social networks, search and security, and more. Most chapters also include case studies or a survey, in addition to a chapter on the future direction of Search and Rendezvous research. This book targets researchers and practitioners working in computer science, mathematics and biology as a reference book. Advanced level students focused on these fields will also find this book valuable as a secondary text book or reference.
Search User Interfaces
by Marti A. HearstThe truly world-wide reach of the Web has brought with it a new realisation of the enormous importance of usability and user interface design. In the last ten years, much has become understood about what works in search interfaces from a usability perspective, and what does not. Researchers and practitioners have developed a wide range of innovative interface ideas, but only the most broadly acceptable make their way into major web search engines. This book summarizes these developments, presenting the state of the art of search interface design, both in academic research and in deployment in commercial systems. Many books describe the algorithms behind search engines and information retrieval systems, but the unique focus of this book is specifically on the user interface. It will be welcomed by industry professionals who design systems that use search interfaces as well as graduate students and academic researchers who investigate information systems.
Searchable Encryption: From Concepts to Systems (Wireless Networks)
by Kui Ren Cong WangThis book comprehensively reviews searchable encryption, which represents a series of research developments that directly enable search functionality over encrypted data. The book majorly covers: 1) the design and implementation of encrypted search algorithms, data structures, and systems that facilitate various forms of search over always-encrypted databases; 2) different threat models, assumptions, and the related security guarantees, when using searchable encryption in the real-world settings; and 3) latest efforts in building full-fledged encrypted database systems that draw insights from searchable encryption constructions.The book fits in the timely context, where the necessity of safeguarding important and sensitive data has been globally recognized. Traditional security measures, such as storing data behind network firewalls and layers of access control mechanisms to keep attackers out, are no longer sufficient to cope with the expanding landscape of surging cyber threats. There is an urgent call to keep sensitive data always encrypted to protect the data at rest, in transit, and in use. Doing so guarantees data confidentiality for owners, even if the data is out of their hands, e.g., hosted at in-the-cloud databases. The daunting challenge is how to perform computation over encrypted data. As we unfold in this book, searchable encryption, as a specific line of research in this broadly defined area, has received tremendous advancements over the past decades.This book is majorly oriented toward senior undergraduates, graduate students, and researchers, who want to work in the field and need extensive coverage of encrypted database research. It also targets security practitioners who want to make well-informed deployment choices of the latest advancements in searchable encryption for their targeted applications. Hopefully, this book will be beneficial in both regards.
Searchable Storage in Cloud Computing
by Yu Hua Xue LiuThis book presents the state-of-the-art work in terms of searchable storage in cloud computing. It introduces and presents new schemes for exploring and exploiting the searchable storage via cost-efficient semantic hashing computation. Specifically, the contents in this book include basic hashing structures (Bloom filters, locality sensitive hashing, cuckoo hashing), semantic storage systems, and searchable namespace, which support multiple applications, such as cloud backups, exact and approximate queries and image analytics. Readers would be interested in the searchable techniques due to the ease of use and simplicity. More importantly, all these mentioned structures and techniques have been really implemented to support real-world applications, some of which offer open-source codes for public use. Readers will obtain solid backgrounds, new insights and implementation experiences with basic knowledge in data structure and computer systems.
Searches: Selfhood in the Digital Age
by Vauhini VaraFrom the author of The Immortal King Rao, finalist for the Pulitzer Prize, a personal exploration of how technology companies have both fulfilled and exploited the human desire for understanding and connectionA MOST ANTICIPATED BOOK: The New York Times, Esquire, Harper&’s Bazaar, Foreign Policy, Bustle, Alta, Ms. Magazine, Cultured, Denizen, Lit Hub, Book Riot, and Electric LiteratureWhen it was released to the public in November 2022, ChatGPT awakened the world to a secretive project: teaching AI-powered machines to write. Its creators had a sweeping ambition—to build machines that could not only communicate, but could do all kinds of other activities, better than humans ever could. But was this goal actually achievable? And if reached, would it lead to our liberation or our subjugation? Vauhini Vara, an award-winning tech journalist and editor, had long been grappling with these questions. In 2021, she asked a predecessor of ChatGPT to write about her sister&’s death, resulting in an essay that was both more moving and more disturbing than she could have imagined. It quickly went viral.The experience, revealing both the power and the danger of corporate-owned technologies, forced Vara to interrogate how these technologies have influenced her understanding of her self and the world around her, from discovering online chat rooms as a preteen, to using social media as the Wall Street Journal&’s first Facebook reporter, to asking ChatGPT for writing advice—while compelling her to add to the trove of human-created material exploited for corporations&’ financial gain. Interspersed throughout this investigation are her own Google searches, Amazon reviews, and the other raw material of internet life—including the viral AI experiment that started it all. Searches illuminates how technological capitalism is both shaping and exploiting human existence, while proposing that by harnessing the collective creativity that makes humans unique, we might imagine a freer, more empowered relationship with our machines and, ultimately, with one another.
Searching for High-Frequency Trading Opportunities (Wiley Global Finance Executive Select #153)
by Irene AldridgePraise for High-Frequency Trading "A well thought out, practical guide covering all aspects of high-frequency trading and of systematic trading in general. I recommend this book highly." -Igor Tulchinsky, CEO, WorldQuant, LLC "For traditional fundamental and technical analysts, Irene Aldridge's book has the effect a first read of quantum physics would have had on traditional Newtonian physicists: eye-opening, challenging, and enlightening." -Neal M. Epstein, CFA, Managing Director, Research & Product Management, Proctor Investment Managers LLC Interest in high-frequency trading continues to grow, yet little has been published to help investors understand and implement high-frequency trading systems-until now. This book has everything you need to gain a firm grip on how high-frequency trading works and what it takes to apply this approach to your trading endeavors. Written by industry expert Irene Aldridge, High-Frequency Trading offers innovative insights into this dynamic discipline. Covering all aspects of high-frequency trading-from the formulation of ideas and the development of trading systems to application of capital and subsequent performance evaluation-this reliable resource will put you in a better position to excel in today's turbulent markets.