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The Social Life of Biometrics
by George C GrinnellIn The Social Life of Biometrics, biometrics is loosely defined as a discrete technology of identification that associates physical features with a legal identity. Author George Grinnell considers the social and cultural life of biometrics by examining what it is asked to do, imagined to do, and its intended and unintended effects. As a human-focused account of technology, the book contends that biometrics needs to be understood as a mode of thought that informs how we live and understand one another; it is not simply a neutral technology of identification. Placing our biometric present in historical and cultural perspective, The Social Life of Biometrics examines a range of human experiences of biometrics. It features individual stories from locations as diverse as Turkey, Canada, Qatar, Six Nations territory in New York State, Iraq, the skies above New York City, a university campus and Nairobi to give cultural accounts of identification and look at the ongoing legacies of our biometric ambitions. It ends by considering the ethics surrounding biometrics and human identity, migration, movement, strangers, borders, and the nature of the body and its coherence. How has biometric thought structured ideas about borders, race, covered faces, migration, territory, citizenship, and international responsibility? What might happen if identity was less defined by the question of “who’s there?” and much more by the question “how do you live?”
The Social Life of Information
by John Seely Brown Paul DuguidTo see the future we can build with information technology, we must look beyond mere information to the social context that creates and gives meaning to it.
The Social Media Bible
by Lon SafkoThe go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integrationUpdates on Twitter and Yammer and new information on Google+The latest in mobile marketingMaster the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.
The Social Media MBA
by Christer HollomanIt's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward.In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.In addition, learn through cases studies produced by the social leaders at these brands:ARM by Kerry McGuire Balanza - Director of Strategic MarketingAviva by Jan Gooding - Global Brand DirectorDell by Stuart Handley - Communications DirectorEvans Cycles by Will Lockie - Head of Social MediaGlaxoSmithKlein (Ribena) by Verity Clifton - Brand Marketing ManagerKodak by Madlen Nicolaus - Social Media ManagerPhillips by Hans Notenboom - Global Director B2B OnlineSage by Cath Sheldon - Online PR SpecialistThere is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.
The Social Media MBA Guide to ROI
by Christer HollomanThe first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars.
The Social Media MBA in Practice
by Christer HollomanThe inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts--i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox.This book offers:The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully.Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately.Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building.
The Social Media Management Handbook
by Nick Smith Robert Wollan Catherine ZhouHow do organizations manage social media effectively?Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to:Empower employees and teams to utilize social media effectively throughout the organizationMeasure the ROI of social media investments and ensure appropriate business value is achieved over timeMake smarter decisions, make them more quickly, and make them stickGet the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
The Social Media Manifesto
by Jed HallamThe Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
The Social Media Marketing Book
by Dan ZarrellaAre you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.Make sense of this complicated environment with the help of screenshots, graphs, and visual explanationsUnderstand the history and culture of each social media type, including features, functionality, and protocolsGet clear-cut explanations of the methods you need to trigger viral marketing successesChoose the technologies and marketing tactics most relevant to your campaign goalsLearn how to set specific goals for your campaigns and evaluate them according to key performance indicatorsPraise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
The Social Media President
by James E. Katz Michael Barris Anshul JainThe proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "friends" with a sitting president. In a world where a citizen can message Barack Obama directly, this book addresses the new channels of communication in politics, and what they offer.
The Social Network Business Plan
by David SilverAll of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites--none of which are advertising. He also predicts the demise of seemingly successful online communities such as MySpace and Facebook that rely on advertising as non-sustainable modalities. Silver describes and explains that in the future new products and services will be introduced, talked about, rated, reviewed and recommended - or killed - by online communities. One example of the 18 new revenue channels that online communities are adopting is the sale to vendors of anonymized conversations of the community members concerning those vendors' products or services. Another example is online communities who partner with the internet providers to receive payment when a particular online community's information is downloaded usinf that providers service. The other sixteen revenue channels are equally head-turning!Silver is the only angel investor, operating down where the rubber meets the road, who is investing in online communities in their infancy, and writing about which ones will win and which ones will fail.
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life
by Michael Casey Oliver Luckett"A must-read for business leaders and anyone who wants to understand all the implications of a social world."-Bob Iger, Chairman and Chief Executive Officer of The Walt Disney CompanyFrom tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit.In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did.In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism.With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.
The Social-Emotional Learning Upgrade: Merging SEL and Technology Curricula to Support Young Learners
by Christopher J. KazanjianThe Social-Emotional Learning Upgrade explores how today’s educators can connect two previously separated but important curricula in their schools: social-emotional learning (SEL) and educational technology. With schools’ SEL efforts pressed for time and resources and digital engagements often limited to skill development, K-12 students risk being unprepared to sustain their well-being and personal opportunities in a rapidly changing, technology-dependent world. Driven by a paradigm that synthesizes multicultural education and humanistic psychology, this book readies educators to implement SEL curricula that will support young learners as they navigate constant social and technological flux and that will nurture their unique perceptions of reality, their aspirations, and their mental and physical health. Each chapter’s novel insights will help to mitigate both student disengagement and teacher demoralization, enabling classroom pedagogies and the process of schooling to better align with the ways in which learners explore, express, and create meaning. Guiding pre-service teachers, leaders, and curriculum developers beyond common goals such as digital skills development, content mastery, or standardized testing, this volume focuses instead on complex digital literacies, collaborative experiences, problem- and project-based learning, culturally relevant pedagogies, and overall holistic growth.
The Socially Networked Classroom: Teaching in the New Media Age
by William R. KistIncorporate social networking into instruction, no matter your level of technological expertise or Internet access! With appropriate guidance, students’ social networking skills can be harnessed for teaching and learning in the 21st century. William Kist demonstrates how pioneering teachers have successfully integrated screen-based literacies into instruction and provides: Real-world activities and lesson examples for Grades 5–12, with assignment sheets, assessments, and rubrics Ideas on fostering collaborative learning using blogs, wikis, nings, and other interactive media. Tips on Internet safety, blogging etiquette, protected blogging sites, and more Blog entries from classroom teachers
The Society of Mind
by Marvin MinskyMarvin Minsky -- one of the fathers of computer science and co-founder of the Artificial Intelligence Laboratory at MIT -- gives a revolutionary answer to the age-old question: "How does the mind work?" Minsky brilliantly portrays the mind as a "society" of tiny components that are themselves mindless. Mirroring his theory, Minsky boldly casts The Society of Mind as an intellectual puzzle whose pieces are assembled along the way. Each chapter -- on a self-contained page -- corresponds to a piece in the puzzle. As the pages turn, a unified theory of the mind emerges, like a mosaic. Ingenious, amusing, and easy to read, The Society of Mind is an adventure in imagination.
The Socioeconomic Effects of Public Sector Information on Digital Networks: Toward a Better Understanding of Different Access and Reuse Policies - Workshop Summary
by National Research Council of the National AcademiesWhile governments throughout the world have different approaches to how they make their public sector information (PSI) available and the terms under which the information may be reused, there appears to be a broad recognition of the importance of digital networks and PSI to the economy and to society. However, despite the huge investments in PSI and the even larger estimated effects, surprisingly little is known about the costs and benefits of different information policies on the information society and the knowledge economy. By understanding the strengths and weaknesses of the current assessment methods and their underlying criteria, it should be possible to improve and apply such tools to help rationalize the policies and to clarify the role of the internet in disseminating PSI. This in turn can help promote the efficiency and effectiveness of PSI investments and management, and to improve their downstream economic and social results. The workshop that is summarized in this volume was intended to review the state of the art in assessment methods and to improve the understanding of what is known and what needs to be known about the effects of PSI activities.
The Software Architect Elevator: Redefining the Architect's Role in the Digital Enterprise
by Gregor HohpeAs the digital economy changes the rules of the game for enterprises, the role of software and IT architects is also transforming. Rather than focus on technical decisions alone, architects and senior technologists need to combine organizational and technical knowledge to effect change in their company’s structure and processes. To accomplish that, they need to connect the IT engine room to the penthouse, where the business strategy is defined.In this guide, author Gregor Hohpe shares real-world advice and hard-learned lessons from actual IT transformations. His anecdotes help architects, senior developers, and other IT professionals prepare for a more complex but rewarding role in the enterprise.This book is ideal for:Software architects and senior developers looking to shape the company’s technology direction or assist in an organizational transformationEnterprise architects and senior technologists searching for practical advice on how to navigate technical and organizational topicsCTOs and senior technical architects who are devising an IT strategy that impacts the way the organization worksIT managers who want to learn what’s worked and what hasn’t in large-scale transformation
The Software Arts (Software Studies)
by Warren SackAn alternative history of software that places the liberal arts at the very center of software's evolution.In The Software Arts, Warren Sack offers an alternative history of computing that places the arts at the very center of software's evolution. Tracing the origins of software to eighteenth-century French encyclopedists' step-by-step descriptions of how things were made in the workshops of artists and artisans, Sack shows that programming languages are the offspring of an effort to describe the mechanical arts in the language of the liberal arts. Sack offers a reading of the texts of computing—code, algorithms, and technical papers—that emphasizes continuity between prose and programs. He translates concepts and categories from the liberal and mechanical arts—including logic, rhetoric, grammar, learning, algorithm, language, and simulation—into terms of computer science and then considers their further translation into popular culture, where they circulate as forms of digital life. He considers, among other topics, the “arithmetization” of knowledge that presaged digitization; today's multitude of logics; the history of demonstration, from deduction to newer forms of persuasion; and the post-Chomsky absence of meaning in grammar. With The Software Arts, Sack invites artists and humanists to see how their ideas are at the root of software and invites computer scientists to envision themselves as artists and humanists.
The Software Developer's Career Handbook: A Guide to Navigating the Unpredictable
by Michael LoppAt some point in your career, you'll realize there's more to being a software engineer than dealing with code. Is it time to become a manager? Or join a startup? In this insightful and entertaining book, Michael Lopp recalls his own make-or-break moments with Silicon Valley giants such as Apple, Slack, Pinterest, Palantir, Netscape, and Symantec to help you make better, more mindful career decisions.With more than 40 stand-alone stories, Lopp walks through a complete job lifecycle, starting with the interview and ending with the realization that it might be time to move on. You'll learn how to handle baffling circumstances in your job, understand what you want from your career, and discover how to thrive in your workplace.Learn how to navigate areas of your job that don't involve writing codeIdentify how the aspects you enjoy will affect your next career stepsBuild and maintain key relationships and interactions within your communityMake choices that will help you have a "deliberate career"Recognize what's important to your manager and work on things that matter
The Software Developer's Guide to Linux: A practical, no-nonsense guide to using the Linux command line and utilities as a software developer
by David Cohen Christian SturmA must-read for software developers lacking command-line skills, focusing on Linux. It provides transferable command-line proficiency for use in Mac OS, Unix, and Windows with WSLKey FeaturesA practical, no-nonsense guide specifically written for developers (not sysadmins) who need to quickly learn command-line skillsExpand your practical skills and look like a wizard on the command lineBuild practical skills to work effectively with the most common CLI tools on Unix-like systemsBook DescriptionDevelopers are always looking to raise their game to the next level, yet most are completely lost when it comes to the Linux command line. This book is the bridge that will take you to the next level in your software development career. Most of the skills in the book can be immediately put to work to make you a more efficient developer. It’s written specifically for software engineers, not Linux system administrators, so each chapter will equip you with just enough theory to understand what you’re doing before diving into practical commands that you can use in your day-to-day work as a software developer. As you work through the book, you’ll quickly absorb the basics of how Linux works while you get comfortable moving around the command line. Once you’ve got the core skills, you’ll see how to apply them in different contexts that you’ll come across as a software developer: building and working with Docker images, automating boring build tasks with shell scripts, and troubleshooting issues in production environments. By the end of the book, you’ll be able to use Linux and the command line comfortably and apply your newfound skills in your day-to-day work to save time, troubleshoot issues, and be the command-line wizard that your team turns to.What you will learnLearn useful command-line tricks and tools that make software development, testing, and troubleshooting easyUnderstand how Linux and command line environments actually workCreate powerful, customized tools and save thousands of lines of code with developer-centric Linux utilitiesGain hands-on experience with Docker, SSH, and Shell scripting tasks that make you a more effective developerGet comfortable searching logs and troubleshooting problems on Linux serversHandle common command-line situations that stump other developersWho this book is forThis book is for software developers who want to build practical Command-Line (CLI) and Linux skills and who want to quickly fill the gap to advance their skills and their career. Basic knowledge of editing text, working with files and folders, having some idea of what “operating systems” are, installing software, and using a development environment is assumed.
The Software Industry: Economic Principles, Strategies, Perspectives
by Thomas Hess Peter Buxmann Heiner DiefenbachWhether ERP software, office applications, open-source products or online games: In terms of its economic characteristics, software differs fundamentally from industrial goods or services. Based on the economic principles and rules of the software industry, the book reveals strategies and business models to software vendors that comprise cooperation, distribution, pricing and production and industrialization strategies, as well as software as a service and platform concepts. Further aspects including the outsourcing behavior of software vendors and users; providing business software as open source software; selecting software; and the value chains in the software industry are also addressed. Based on a number of expert meetings, it contains numerous case studies and new empirical findings. Target audience of the book are professionals and executives from the software, consulting and IT branches as well as students and scholars of business administration, computer science, business and industrial engineering.
The Software Paradox: The Rise and Fall of the Commercial Software Market
by Stephen O'GradySoftware is more important than ever today and yet its commercial value is steadily declining. Microsoft, for instance, has seen its gross margins decrease for a decade, while startups and corporations alike are distributing free software that would have been worth millions a few years ago.Welcome to the software paradox. In this O’Reilly report, RedMonk’s Stephen O’Grady explains why the real money no longer lies in software, and what it means for companies that depend on that revenue. You’ll learn how this paradox came about and what your company can do in response.This book covers:Why it’s growing more difficult to sell software on a standalone basisHow software has come full circle, from enabler to product and back againThe roles that open source, software-as-a-service, and subscriptions playHow software developers have become the new kingmakersWhy Microsoft, Apple, and Google epitomize this transitionHow the paradox has affected other tech giants, such as Oracle and Salesforce.comStrategies your software firm can explore, including alternative revenue models
The Software Requirements Memory Jogger: A Pocket Guide to Help Software and Business Teams Develop and Manage Requirements
by Ellen GottesdienerThe Software Requirements Memory Jogger is an easy-to-use guide for developing and managing precise software requirements. The Software Requirements Memory Jogger provides every member of your project team with the tools and techniques to foster communication between business and technical teams on the necessary requirements for producing successful software. The Software Requirements Memory Jogger will benefit all stakeholders at any organizational level involved in software development projects management team, practitioners, QA/QC personnel. - Explore practical steps, tips, and examples to help you develop and manage requirements - Follow the User Requirements Roadmap a toolkit of techniques for discovering and analyzing user requirements - Streamline communications between all requirements stakeholders - Learn how to write clear, concise requirements documents
The Software Test Engineer's Handbook
by Judy Mckay Graham BathRevised and updated 1st Edition, 2011 There are a lot of books around covering functional testing techniques, but relatively few cover both functional and technical testing. This book will fill that gap. Authors Graham Bath and Judy McKay are core members of the ISTQB Working Party that created the new advanced level syllabus, which will be rolled out worldwide this year. This book brings both functional and technical aspects of testing into a coherent whole, which will benefit not only test analyst/engineers but also test managers. Based on the "Certified Tester" Advanced-Level syllabus issued by the ISTQB in 2007, the book covers everything you will need to know to successfully sit the examinations for Test Analyst and Technical Test Analyst. For those planning to take one or both of these exams, the book provides a solid base for preparation and clearly indicates which sections apply to which specific examination.
The Sony Alpha NEX-7
by Brian Matsumoto Carol F. RoullardThe Sony Alpha NEX-7: The Unofficial Quintessential Guide provides a wealth of experience-based information and insights for owners of this exciting new camera. Authors Carol F. Roullard and Brian Matsumoto team up to help the new user navigate past the confusion factor that often comes with complex and powerful camera equipment. This book explores the features and capabilities of the camera in a way that far surpasses the user's manual. It guides you through the camera features with step-by-step setting adjustments and detailed how, when, and why explanations for each option. Every button, dial, switch, and menu configuration setting is explored in a friendly manner, with suggestions and tips for setup according to various shooting styles. The informative text is illustrated with screenshots and example images throughout, making it easy to follow along. The authors cover everything from the basic features of the camera to numerous advanced photographic applications. The first section of the book teaches the new user to start taking pictures immediately by using the camera's Intelligent Automatic mode. The second section covers how to begin taking more control by switching to the semi-automatic modes. Finally, you'll learn to take full manual control of the camera, allowing you to break some "rules" and capture images that are a unique reflection of your creative personality. Carol and Brian go beyond just the camera itself and share how third-party software and optional accessories can improve on the camera's standard commands. You'll even learn how the electronic viewfinder, the fixed mirror, and Sony's novel shutter design improve the camera's utility for critical scientific photography (i.e., photomicrography and photography through the telescope).The Sony Alpha NEX-7: The Unofficial Quintessential Guide will allow you to really take control of your camera, to push the envelope, and to have fun.