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The Rules of Attraction: Fourteen Practical Rules to Help Get the Right Clients, Talent and Resources to Come to You!
by Mark DeoTraditional marketing pushes people away! Learn the art of attraction. Entrepreneurs, business owners and marketing managers across all industries are learning the hard way that the platitudes they've read or heard about attraction-based marketing just don't easily translate into their business. In the Rules of Attraction, the author has assembled 14 precepts which allow marketers to put into practice a new philosophy toward attracting clients, winning team cooperation and building a network business affiliates. The Rules of Attraction is a practical, hands-on manual that will assist readers in correctly devising, executing and monitoring attraction-based marketing strategies. It will both shake the foundations of the most experienced marketer as well as serve as a planning guide for the novice. After reading this book, they will be able to clearly define emerging market needs and systemize the creation and implementation of an attraction-based marketing campaign.
The Rules of Contagion: Why Things Spread--And Why They Stop
by Adam KucharskiFrom ideas and infections to financial crises and fake news, an "utterly timely" look at why the science of outbreaks is the science of modern lifeThese days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is. Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? Why are disinformation campaigns so effective? And what makes the emergence of new illnesses -- such as MERS, SARS, or the coronavirus disease COVID-19 -- so challenging? By uncovering the crucial factors driving outbreaks, we can see how things really spread -- and what we can do about it.Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, The Rules of Contagion is an essential guide to modern life.
The Rules of Photography and When to Break Them
by Haje Jan KampsOne of the most popular cameras on the market is called the 'Digital Rebel' yet many photographers use it and its brethren to follow tired old rules from tired old photographers.This book shows you how to move beyond the dogma and shoot more creatively.If you're just starting out with a camera, or are starting to think about switching away from Auto mode, then this is the perfect book for you. Not only will you find within all the classical rules of photography - useful basic knowledge that can sharpen anyone's eye for finding great photographs - but you'll simultaneously be shown how you can push the boundaries that many teachers set, filling your memory card with exciting, different pictures that push the limits.After all, unless you understand the confines of the box, you can't consciously decide to think outside of it, can you?
The Rules of Programming: How to Write Better Code
by Chris ZimmermanThis philosophy-of-programming guide presents a unique and entertaining take on how to think about programming. A collection of 21 pragmatic rules, each presented in a standalone chapter, captures the essential wisdom that every freshly minted programmer needs to know and provides thought-provoking insights for more seasoned programmers. Author Chris Zimmerman, cofounder of the video game studio Sucker Punch Productions, teaches basic truths of programming by wrapping them in memorable aphorisms and driving them home with examples drawn from real code. This practical guide also helps managers looking for ways to train new team members. The rules in this book include: As simple as possible, but no simplerLet your code tell its own storyLocalize complexityGeneralization takes three examplesWork backward from your result, not forward from your codeThe first lesson of optimization is don't optimizeA good name is the best documentationBugs are contagiousEliminate failure casesCode that isn't running doesn't workSometimes you just need to hammer the nails
The Rust Programming Language
by Steve Klabnik Carol NicholsThe Rust Programming Language is the official book on Rust, an open-source, community-developed systems programming language that runs blazingly fast, prevents segfaults, and guarantees thread safety. This is the undisputed go-to guide to Rust, written by two members of the Rust core team, with feedback and contributions from 42 members of the community. The book assumes that you’ve written code in another programming language but makes no assumptions about which one, meaning the material is accessible and useful to developers from a wide variety of programming backgrounds. <P><P>Known by the Rust community as “The Book,” The Rust Programming Language includes concept chapters, where you’ll learn about a particular aspect of Rust, and project chapters, where you’ll apply what you’ve learned so far to build small programs. <P> The Book opens with a quick hands-on project to introduce the basics then explores key concepts in depth, such as ownership, the type system, error handling, and fearless concurrency. Next come detailed explanations of Rust-oriented perspectives on topics like pattern matching, iterators, and smart pointers, with concrete examples and exercises--taking you from theory to practice. The Rust Programming Language will also show you how to:- Grasp important concepts unique to Rust, like ownership, borrowing, and lifetimes- Use Cargo, Rust’s built-in package manager, to build and maintain your code, including downloading and building dependencies- Effectively use Rust’s zero-cost abstractions and employ your own You’ll learn to develop reliable code that’s speed and memory efficient, while avoiding the infamous and arcane programming pitfalls common at the systems level. When you need to dive down into lower-level control, this guide will show you how without taking on the customary risk of crashes or security holes and without requiring you to learn the fine points of a fickle toolchain. You’ll also learn how to create command line programs, build single- and multithreaded web servers, and much more. The Rust Programming Language fully embraces Rust’s potential to empower its users. This friendly and approachable guide will help you build not only your knowledge of Rust but also your ability to program with confidence in a wider variety of domains.
The Rust Programming Language (Covers Rust 2018)
by Steve Klabnik Carol NicholsThe official book on the Rust programming language, written by the Rust development team at the Mozilla Foundation, fully updated for Rust 2018.The Rust Programming Language is the official, definitive guide to Rust, a hugely popular, community-supported programming language. This is the second edition of the improved version of the free online Rust book, so well-loved in the Rust community that it is simply referred to as "the Book".Programmers love Rust because it allows them to write powerful code efficiently, without the risk of crashes and errors common in languages like C and C++. This book will show readers how to use Rust's robust type system to keep programs memory-safe and speedy, and make the most of the Cargo package manager that brings the pieces of a program together. The reader will learn all about Rust's ownership rules, which lie at the heart of Rust's reliability and crash-resistant compiling.The Rust Programming Language covers everything from basic concepts like variable bindings, control flow, functions, and error handling, to more advanced topics, such as crates, generics, concurrency, and the nitty gritty of Rust's type system. With improved organization, hands-on features, and a more tutorial-oriented style, this version offers a vast improvement over the original.The second edition also provides an entirely new chapter on macros and an expanded chapter on crates, two key aspects of Rust that make it so popular. Readers will also find extra appendices on Rust development tools and Rust versions.
The Rust Programming Language, 2nd Edition
by Steve Klabnik Carol NicholsWith over 50,000 copies sold, The Rust Programming Language is the quintessential guide to programming in Rust. Thoroughly updated to Rust&’s latest version, this edition is considered the language&’s official documentation.The Rust Programming Language "covers everything you could want to know about the language."—Stack OverflowRust has been repeatedly voted "Most Loved Language" on the StackOverflow Developer Survey.The Rust Programming Language, 2nd Edition is the official guide to Rust 2021: an open source systems programming language that will help you write faster, more reliable software. Rust provides control of low-level details along with high-level ergonomics, allowing you to improve productivity and eliminate the hassle traditionally associated with low-level languages.Klabnik and Nichols, alumni of the Rust Core Team, share their knowledge to help you get the most out of Rust&’s features so that you can create robust and scalable programs. You&’ll begin with basics like creating functions, choosing data types, and binding variables, then move on to more advanced concepts, such as:Ownership and borrowing, lifetimes, generics, traits, and trait objects to communicate your program&’s constraints to the compilerSmart pointers and multithreading, and how ownership interacts with them to enable fearless concurrencyHow to use Cargo, Rust&’s built-in package manager, to build, document your code, and manage dependenciesThe best ways to test, handle errors, refactor, and take advantage of expressive pattern matchingIn addition to the countless code examples, you&’ll find three chapters dedicated to building complete projects: a number-guessing game, a Rust implementation of a command line tool, and a multithreaded server.
The S. M. A. R. T. Guide to Mixers, Signal Processors, Microphones, and More
by Bill A. GibsonAdvances in audio industry technology have opened up tremendous, new creative options. Musicians can now bend, shape, mold, stretch, tune, distort, and restore with an ease only imagined 10 or 15 years ago. Today, if you can imagine it, you can create it. The S. M. A. R. T. Guide to Mixers, Signal Processors, Microphones, and More covers the essential ingredients in audio recording -- core equipment, the building blocks of the entire technical and creative aspects of audio recording -- and includes an impressive DVD with more than 100 video and audio demonstrations that enhance and clarify the concepts in the book. You will cover specific techniques designed to improve the overall quality of your audio recordings, enabling them to viably compete with the music on your favorite professional recordings. Study recording examples that fit real musical situations, and learn solutions to common problems that will help you enhance your music. Put each new principle and concept into practice, combine it with your own creativity and imagination, and start cranking out the hits!
The SAGE Encyclopedia of the Internet
by Barney WarfThe Internet needs no introduction, and its significance today can hardly be exaggerated. Today, more people are more connected technologically to one another than at any other time in human existence. For a large share of the world’s people, the Internet, text messaging, and various other forms of digital social media such as Facebook have become thoroughly woven into the routines and rhythms of daily life. The Internet has transformed how we seek information, communicate, entertain ourselves, find partners, and, increasingly, it shapes our notions of identity and community. The SAGE Encyclopedia of the Internet addresses the many related topics pertaining to cyberspace, email, the World Wide Web, and social media. Entries will range from popular topics such as Alibaba and YouTube to important current controversies such as Net neutrality and cyberterrorism. The goal of the encyclopedia is to provide the most comprehensive collection of authoritative entries on the Internet available, written in a style accessible to academic and non-academic audiences alike.
The SAGE Encyclopedia of the Internet
by Barney WarfThe Internet needs no introduction, and its significance today can hardly be exaggerated. Today, more people are more connected technologically to one another than at any other time in human existence. For a large share of the world’s people, the Internet, text messaging, and various other forms of digital social media such as Facebook have become thoroughly woven into the routines and rhythms of daily life. The Internet has transformed how we seek information, communicate, entertain ourselves, find partners, and, increasingly, it shapes our notions of identity and community. The SAGE Encyclopedia of the Internet addresses the many related topics pertaining to cyberspace, email, the World Wide Web, and social media. Entries will range from popular topics such as Alibaba and YouTube to important current controversies such as Net neutrality and cyberterrorism. The goal of the encyclopedia is to provide the most comprehensive collection of authoritative entries on the Internet available, written in a style accessible to academic and non-academic audiences alike.
The SAGE Handbook of Digital Marketing
by Annmarie Hanlon Tracy L. TutenDigital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing
The SAGE Handbook of Digital Marketing
by Annmarie Hanlon Tracy L. TutenDigital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing
The SAGE Handbook of E-learning Research
by Eric M. Meyers Jude Fransman Professor Caroline Haythornthwaite Mr Richard N. L. AndrewsThe new edition of The SAGE Handbook of E-Learning Research retains the original effort of the first edition by focusing on research while capturing the leading edge of e-learning development and practice. Chapters focus on areas of development in e-learning technology, theory, practice, pedagogy and method of analysis. Covering the full extent of e-learning can be a challenge as developments and new features appear daily. The editors of this book meet this challenge by including contributions from leading researchers in areas that have gained a sufficient critical mass to provide reliable results and practices. The 25 chapters are organised into six key areas: 1. THEORY 2. LITERACY & LEARNING 3. METHODS & PERSPECTIVES 4. PEDAGOGY & PRACTICE 5. BEYOND THE CLASSROOM 6. FUTURES
The SAGE Handbook of E-learning Research, 2e
by Eric M. Meyers Richard Andrews Jude Fransman Professor Caroline HaythornthwaiteThe new edition of The SAGE Handbook of E-Learning Research retains the original effort of the first edition by focusing on research while capturing the leading edge of e-learning development and practice. Chapters focus on areas of development in e-learning technology, theory, practice, pedagogy and method of analysis. Covering the full extent of e-learning can be a challenge as developments and new features appear daily. The editors of this book meet this challenge by including contributions from leading researchers in areas that have gained a sufficient critical mass to provide reliable results and practices. The 25 chapters are organised into six key areas: 1. THEORY 2. LITERACY & LEARNING 3. METHODS & PERSPECTIVES 4. PEDAGOGY & PRACTICE 5. BEYOND THE CLASSROOM 6. FUTURES
The SAGE Handbook of Human–Machine Communication
by Steve Jones Rhonda McEwen Andrea L. GuzmanThe SAGE Handbook of Human-Machine Communication has been designed to serve as the touchstone text for researchers and scholars engaging in new research in this fast-developing field. Chapters provide a comprehensive grounding of the history, methods, debates and theories that contribute to the study of human-machine communication. Further to this, the Handbook provides a point of departure for theorizing interactions between people and technologies that are functioning in the role of communicators, and for considering the theoretical and methodological implications of machines performing traditionally ‘human’ roles. This makes the Handbook the first of its kind, and a valuable resource for students and scholars across areas such as communication, media and information studies, and computer science, as well as for practitioners, engineers and researchers interested in the foundational elements of this emerging field. Part 1: Histories and Trajectories Part 2: Approaches and Methods Part 3: Concepts and Contexts Part 4: Technologies and Applications
The SAGE Handbook of Human–Machine Communication
by Steve Jones Rhonda McEwen Andrea L. GuzmanThe SAGE Handbook of Human-Machine Communication has been designed to serve as the touchstone text for researchers and scholars engaging in new research in this fast-developing field. Chapters provide a comprehensive grounding of the history, methods, debates and theories that contribute to the study of human-machine communication. Further to this, the Handbook provides a point of departure for theorizing interactions between people and technologies that are functioning in the role of communicators, and for considering the theoretical and methodological implications of machines performing traditionally ‘human’ roles. This makes the Handbook the first of its kind, and a valuable resource for students and scholars across areas such as communication, media and information studies, and computer science, as well as for practitioners, engineers and researchers interested in the foundational elements of this emerging field. Part 1: Histories and Trajectories Part 2: Approaches and Methods Part 3: Concepts and Contexts Part 4: Technologies and Applications
The SAGE Handbook of Social Media Marketing
by Annmarie Hanlon Tracy L. TutenSocial media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
The SAGE Handbook of Social Media Marketing
by Annmarie Hanlon Tracy L. TutenSocial media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
The SAGE Handbook of Web History
by Ian Milligan Niels BrüggerThe Web has been with us now for almost 25 years. An integral part of our social, cultural and political lives, ‘new media’ is simply not that new anymore. Despite the rapidly expanding archives of information at our disposal, and the recent growth of interest in web history as a field of research, the information available to us still far outstrips our understanding of how to interpret it. The SAGE Handbook of Web History marks the first comprehensive review of this subject to date. Its editors emphasise two main different forms of study: the use of the web as an historical resource, and the web as an object of study in its own right. Bringing together all the existing knowledge of the field, with an interdisciplinary focus and an international scope, this is an incomparable resource for researchers and students alike. Part One: The Web and Historiography Part Two: Theoretical and Methodological Reflections Part Three: Technical and Structural Dimensions of Web History Part Four: Platforms on the Web Part Five: Web History and Users, some Case Studies Part Six: The Roads Ahead
The SAP Materials Management Handbook
by Ashfaque AhmedAlthough tens of thousands of global users have implemented Systems, Applications, and Products (SAP) for enterprise data processing for decades, there has been a need for a dependable reference on the subject, particularly for SAP materials management (SAP MM).Filling this need, The SAP Materials Management Handbook provides a complete understandi
The SEO Battlefield: Winning Strategies for Search Marketing Programs
by Anne Ahola WardWelcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results.Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization.Perform keyword goals and research, and spot search trendsUnderstand the motivation and creativity of the SEO mindsetRun a campaign to generate traffic and measure the resultsUse mobile and platform-agnostic strategies for search growthDemonstrate the value of your search marketing effortsInclude web development in your SEO program—everything from quick updates to UX/UI strategyLearn the sweetest way to run and report on an search program
The SIM Guide to Enterprise Architecture
by Leon KappelmanEnterprise architecture is leading IT's way to the executive boardroom, as CIOs are now taking their place at the management table. Organizations investing their time, money, and talent in enterprise architecture (EA) have realized significant process improvement and competitive advantage. However, as these organizations discovered, it is one thing
The SIML Filtering Method for Noisy Non-stationary Economic Time Series (SpringerBriefs in Statistics)
by Naoto Kunitomo Seisho SatoIn this book, we explain the development of a new filtering method to estimate the hidden states of random variables for multiple non-stationary time series data. This method is particularly helpful in analyzing small-sample non-stationary macro-economic time series. The method is based on the frequency-domain application of the separating information maximum likelihood (SIML) method, which was proposed by Kunitomo, Sato, and Kurisu (Springer, 2018) for financial high-frequency time series. We solve the filtering problem of hidden random variables of trend-cycle, seasonal, and measurement-error components and propose a method to handle macro-economic time series. The asymptotic theory based on the frequency-domain analysis for non-stationary time series is developed with illustrative applications, including properties of the method of Muller and Watson (2018), and analyses of macro-economic data in Japan. Vast research has been carried out on the use of statistical time series analysis for macro-economic time series. One important feature of the series, which is different from standard statistical time series analysis, is that the observed time series is an apparent mixture of non-stationary and stationary components. We apply the SIML method for estimating the non-stationary errors-in-variables models. As well, we discuss the asymptotic and finite sample properties of the estimation of unknown parameters in the statistical models. Finally, we utilize their results to solve the filtering problem of hidden random variables and to show that they lead to new a way to handle macro-economic time series.
The SNES Encyclopedia: Every Game Released for the Super Nintendo Entertainment System
by Chris Scullion“If you didn’t grow up with an SNES and are curious to know about games like Chrono Trigger, Super Metroid and more, then this is the book for you.” —Got Game Following on from the previously released NES Encyclopedia, The SNES Encyclopedia is the ultimate resource for fans of Nintendo’s second home video game console, the Super Nintendo Entertainment System.Containing detailed information on all 780 games released for the SNES in the west, this enormous book is full of screenshots, trivia and charmingly bad jokes. It also includes a bonus section covering the entire twenty-two-game library of the Virtual Boy, Nintendo’s ill-fated 3D system which was released at the end of the SNES’s life.“Without question, The SNES Encyclopedia: Every Game Released for the Super Nintendo Entertainment System makes for an excellent video game library addition. It’s an economical and well-crafted book of Nintendo’s 16-bit history, and it’s sure to leave you yearning for the days of Super Mario World’s vibrant colors, Super Metroid’s intoxicating atmosphere, and Super Punch Out!!’s incredible tension. If you already own The NES Encyclopedia, you’ll know what to expect, but if you’re just starting a collection of video game-themed books, you can’t go wrong with this condense and informative offering.” —Nintendo World Report
The SQL Server DBA’s Guide to Docker Containers: Agile Deployment without Infrastructure Lock-in
by Edwin M SarmientoGet introduced to the world of Docker containers from a SQL Server DBA’s perspective. This book explains container technology and how it can improve the deployment of your SQL Server databases without infrastructure lock-in. You will be equipped with the right technical skills to guide stakeholders in your business as they adopt and adapt to new technologies to improve time-to-market and competitiveness. You will learn how to build a lab environment at home on which to build skills that transfer directly into your day job. This book teaches you how to install and configure Docker on both Windows Server and Linux operating systems. You will learn the most common Docker commands that you need to know as a DBA to deploy and manage SQL Server on containers. Support for SQL Server on Linux is new, and this book has your back with guidance on creating Docker images specifically for deployment to a Linux platform. Included is coverage of key Linux commands needed to manage SQL Server on that operating system. By the end of the book you will have learned how to create your own custom SQL Server container images with configuration settings that are specific to your organization, that are capable of being deployed to both Windows Server and Linux. What You Will LearnCreate Docker containers for agile deployment of SQL ServerRun multiple SQL Server instances on a single Linux machineDeploy custom images specific to your organization’s needsKnow the benefits and architecture of container technologyInstall and configure Docker on Windows Server and Linux Manage and persist SQL Server data in Docker containersWho This Book Is ForIntermediate to senior SQL Server DBAs who are familiar with SQL Server on Windows and want to build their existing skills to deploy and manage SQL Server on Linux and through Docker containers. Readers should have a grasp of relational database concepts and be comfortable with the Transact-SQL language.