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Ultimate Guide to Google AdWords
by Perry Marshall Bryan ToddDouble Your Web Traffic - Overnight!Google gets searched more than 1 billion times every day-creating an unbelievable opportunity to get your business in front of thousands every minute...IF you know what you're doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. Learn how to build an aggressive , streamlined campaign proven to increase your search engine visibility, consistently capture clicks and increase sales. No other guide is as comprehensive, or current in it's coverage of today's fastest, most powerful advertising medium. Pay only for leads, signups or sales rather than just clicks Connect Google ads to social media Use Google's Conversion Optimizer function to it's fullest Best practices for using Google's Display Network Know the latest information on "relevance" and how to keep Quality Scores high Build a powerful, streamlined campaign from scratch Develop high quality keyword lists Write killer advertising and website copy that gets clicks Get your ads in front of the best audience possible Keep your ads showing up with high quality scores Triple your traffic with Google's Display Network Earn high rankings in Google's organic search results Slash your bid prices Gain more conversions and sales Avoid costly mistakes made by all Google advertisers Determine what's working with Google's conversion tracking
Ultimate Guide to Google AdWords
by Perry Marshall Bryan Todd Mike RhodesGoogle processes nearly 6 billion searches every day-making it a powerful advertising medium your business can't afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.You'll learn how to:Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google's Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn't working with Google's AdWords
The Ultimate Guide to Informed Wearable Technology: A hands-on approach for creating wearables from prototype to purpose using Arduino systems
by Christine FarionMaster wearable technology with this book including colored images and over 50 activities using Arduino and ESP32, build useful, stylish, and smart wearable devices, and create interactive circuits that react to us and our environmentKey FeaturesLearn wearable technology and build electronic circuits with fun activities using Arduino systemsGet an in-depth understanding of e-textiles and ESP32 microcontrollers to create interactive wearablesApply a design innovation approach and best practices to address real-world issuesBook DescriptionWearable circuits add interaction and purpose to clothing and other wearable devices that are currently widely used in medical, social, safety, entertainment, and sports fields. To develop useful and impressive prototypes and wearables, you'll need to be skilled in designing electronic circuits and working with wearable technologies.This book takes you on an interesting journey through wearable technology, starting from electronic circuits, materials, and e-textile toolkits to using Arduino, which includes a variety of sensors, outputs, actuators, and microcontrollers such as Gemma M0 and ESP32. As you progress, you'll be carefully guided through creating an advanced IoT project. You'll learn by doing and create wearables with the help of practical examples and exercises. Later chapters will show you how to develop a hyper-body wearable and solder and sew circuits. Finally, you'll discover how to build a culture-driven wearable to track data and provide feedback using a Design Innovation approach.After reading this book, you'll be able to design interactive prototypes and sew, solder, and program your own Arduino-based wearable devices with a purpose.What you will learnConstruct sewable electronic circuits with conductive thread and materialsDiscover the features of LilyPad, Gemma, Circuit Playground, and other boardsUse various components for listening, moving, sensing actions, and visualizing outputsControl ESP32 development boards for IoT explorationUnderstand why and how to prototype to create interactive wearablesGet skilled in sewing and soldering sensors to Arduino-based circuitsDesign and build a hyper-body wearable that senses and reactsMaster a Design Innovation approach for creating wearables with a purposeWho this book is forThis book is for electronics engineers, embedded system engineers and designers, and R&D engineers, who are beginners in the wearable technology domain as well as makers and hobbyists who have an interest in creative computing. It will also be useful for teachers, students, and researchers, who are learning interaction design, physical computing, technology, fashion, or arts. Having a basic understanding of Arduino-based systems will help in easily comprehending the contents of the book.
Ultimate Guide To Instagram For Business
by Kim Walsh-PhillipsAre you ready to tap into Instagram's booming network of 600 million viable customers? With theUltimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business.
Ultimate Guide to Link Building
by Garrett French Eric WardThe web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.
Ultimate Guide to LinkedIn for Business
by Ted ProdromouLinkedIn, which began in the living room of co-founder Reid Hoffman in 2002, is now the world's largest professional network on the Internet with 150 million users. In 2011 alone there were 4.5 million professionally oriented searches on LinkedIn. This vast resource is not only the number one way reconnect with former colleagues and employers and get job leads, it has become the fastest-growing, most powerful source for businesses to target the right potential customers, partners, and employees.The Ultimate Guide to LinkedIn for Business, by longtime Internet authority Ted Prodromou, offers a wealth of zero or low-cost methods for maximizing this dynamic resource. It's easy to get started on LinkedIn, but fully mastering its intricacies and knowing how to get the most effective connections that lead to greater exposure, increased marketshare, and breakout sales can be tricky and time-consuming. Whereas most people think of LinkedIn as merely a way to get "job leads," those who follow Ted's instruction develop a strategic approach to engaging people and multiplying the links that can open up business in revolutionary, unexpected ways-including globally.
Ultimate Guide to LinkedIn for Business
by Ted Prodromou Perry Marshall James MalinchakThis popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure.Updates in this edition include: staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs; expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact; t how to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers; smarter LinkedIn Search that saves time and money with customized, comprehensive results. Other important topics covered include: techniques and tips to easily navigate LinkedIn's interface; timesaving tips on finding and matching data from businesses and people; expert guidance on super-charging a business or individual profile; insider advice on getting found through LinkedIn and maximizing search; professional instruction on promoting a LinkedIn profile. The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn's interface.
Ultimate Guide to Optimizing Your Website
by Jon RognerudWritten for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an "at the kitchen table" type dialogue for accessibility and an advanced strategy section takes readers to the next level.
Ultimate Guide to Pay-Per-Click Advertising
by Richard StokesMillions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it.Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones - not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, "Search Extensions" have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience.With insider insight from Stokes and using proven strategies from today's search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.
Ultimate Guide to Pinterest for Business
by Karen LelandWith 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content; and Pinterest etiquette. Business owners learn to expand their business and brand's success - one pin at a time.
Ultimate Guide to Search Engine Optimization
by Jon RognerudWritten for beginners, Rognerud offers every tip, trick and secret from keyword research, competitive analysis, marketing and messaging, content development, link building, conversions and tracking of search engine positions. Local search, social media and blogging are new to this edition, and show examples and steps on how to optimize these important, new development areas. Members only website offers free videos, step-by-step examples and updates and tools to help track your competition. Social media search content is updated to reflect strategies and market information Blog optimization steps are included with best SEO tactics for creating search engine friendly sites Includes top 10 hottest WordPress plugins you must use for top traffic boost Local SEO section shows you how to avoid the most common mistakes on optimizing for local search. local search. The updated section on Google analytics shows how to track top keywords and pages. Find out where visitors are leaving your site and if they are coming back and give readers the tools to fix an existing site that may have traffic but doesn't convert it into sales. Offers an updated link building section with new white hat SEO link building tactics to provide better long term rankings and traffic building.
Ultimate Guide to Twitter for Business
by Ted ProdromouWho should you follow? How many people should you follow? How often should you tweet?Most people don't get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.
Ultimate Guide to YouTube for Business
by Jason R. RichFrom video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich - joined by YouTube-savvy entrepreneurs - reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.
The Ultimate History of Video Games, Volume 2: Nintendo, Sony, Microsoft, and the Billion-Dollar Battle to Shape Modern Gaming (Ultimate History of Video Games #2)
by Steven L. KentThe definitive behind-the-scenes history of video games&’ explosion into the twenty-first century and the war for industry power&“A zippy read through a truly deep research job. You won&’t want to put this one down.&”—Eddie Adlum, publisher, RePlay MagazineAs video games evolve, only the fittest companies survive. Making a blockbuster once cost millions of dollars; now it can cost hundreds of millions, but with a $160 billion market worldwide, the biggest players are willing to bet the bank.Steven L. Kent has been playing video games since Pong and writing about the industry since the Nintendo Entertainment System. In volume 1 of The Ultimate History of Video Games, he chronicled the industry&’s first thirty years. In volume 2, he narrates gaming&’s entrance into the twenty-first century, as Nintendo, Sega, Sony, and Microsoft battle to capture the global market.The home console boom of the &’90s turned hobby companies like Nintendo and Sega into Hollywood-studio-sized business titans. But by the end of the decade, they would face new, more powerful competitors. In boardrooms on both sides of the Pacific, engineers and executives began, with enormous budgets and total secrecy, to plan the next evolution of home consoles. The PlayStation 2, Nintendo GameCube, and Sega Dreamcast all made radically different bets on what gamers would want. And then, to the shock of the world, Bill Gates announced the development of the one console to beat them all—even if Microsoft had to burn a few billion dollars to do it. In this book, you will learn about• the cutthroat environment at Microsoft as rival teams created console systems• the day the head of Sega of America told the creator of Sonic the Hedgehog to &“f**k off&”• how &“lateral thinking with withered technology&” put Nintendo back on top• and much more!Gripping and comprehensive, The Ultimate History of Video Games: Volume 2 explores the origins of modern consoles and of the franchises—from Grand Theft Auto and Halo to Call of Duty and Guitar Hero—that would define gaming in the new millennium.
The Ultimate Kali Linux Book: Perform advanced penetration testing using Nmap, Metasploit, Aircrack-ng, and Empire, 2nd Edition
by Glen D. SinghExplore the latest ethical hacking tools and techniques to perform penetration testing from scratchPurchase of the print or Kindle book includes a free eBook in the PDF formatKey FeaturesLearn to compromise enterprise networks with Kali LinuxGain comprehensive insights into security concepts using advanced real-life hacker techniquesUse Kali Linux in the same way ethical hackers and penetration testers do to gain control of your environmentBook DescriptionKali Linux is the most popular and advanced penetration testing Linux distribution within the cybersecurity industry. Using Kali Linux, a cybersecurity professional will be able to discover and exploit various vulnerabilities and perform advanced penetration testing on both enterprise wired and wireless networks. This book is a comprehensive guide for those who are new to Kali Linux and penetration testing that will have you up to speed in no time. Using real-world scenarios, you'll understand how to set up a lab and explore core penetration testing concepts. Throughout this book, you'll focus on information gathering and even discover different vulnerability assessment tools bundled in Kali Linux. You'll learn to discover target systems on a network, identify security flaws on devices, exploit security weaknesses and gain access to networks, set up Command and Control (C2) operations, and perform web application penetration testing. In this updated second edition, you'll be able to compromise Active Directory and exploit enterprise networks. Finally, this book covers best practices for performing complex web penetration testing techniques in a highly secured environment. By the end of this Kali Linux book, you'll have gained the skills to perform advanced penetration testing on enterprise networks using Kali Linux.What you will learnExplore the fundamentals of ethical hackingUnderstand how to install and configure Kali LinuxPerform asset and network discovery techniquesFocus on how to perform vulnerability assessmentsExploit the trust in Active Directory domain servicesPerform advanced exploitation with Command and Control (C2) techniquesImplement advanced wireless hacking techniquesBecome well-versed with exploiting vulnerable web applicationsWho this book is forThis pentesting book is for students, trainers, cybersecurity professionals, cyber enthusiasts, network security professionals, ethical hackers, penetration testers, and security engineers. If you do not have any prior knowledge and are looking to become an expert in penetration testing using the Kali Linux operating system (OS), then this book is for you.
The Ultimate Kali Linux Book: Harness Nmap, Metasploit, Aircrack-ng, and Empire for cutting-edge pentesting
by Glen D. SinghExcel in penetration testing by delving into the latest ethical hacking tools and techniques from scratch Purchase of the print or Kindle book includes a free eBook in PDF format.Key FeaturesLearn to think like an adversary to strengthen your cyber defencesExecute sophisticated real-life penetration tests, uncovering vulnerabilities in enterprise networks that go beyond the surface levelSecurely manipulate environments using Kali Linux, ensuring you're fully equipped to safeguard your systems against real-world threatsBook DescriptionEmbark on an exciting journey into the world of Kali Linux – the central hub for advanced penetration testing. Honing your pentesting skills and exploiting vulnerabilities or conducting advanced penetration tests on wired and wireless enterprise networks, Kali Linux empowers cybersecurity professionals. In its latest third edition, this book goes further to guide you on how to setup your labs and explains breaches using enterprise networks. This book is designed for newcomers and those curious about penetration testing, this guide is your fast track to learning pentesting with Kali Linux 2024.x. Think of this book as your stepping stone into real-world situations that guides you through lab setups and core penetration testing concepts. As you progress in the book you’ll explore the toolkit of vulnerability assessment tools in Kali Linux, where gathering information takes the spotlight. You'll learn how to find target systems, uncover device security issues, exploit network weaknesses, control operations, and even test web applications. The journey ends with understanding complex web application testing techniques, along with industry best practices. As you finish this captivating exploration of the Kali Linux book, you'll be ready to tackle advanced enterprise network testing – with newfound skills and confidence.What you will learnEstablish a firm foundation in ethical hackingInstall and configure Kali Linux 2024.1Build a penetration testing lab environment and perform vulnerability assessmentsUnderstand the various approaches a penetration tester can undertake for an assessmentGathering information from Open Source Intelligence (OSINT) data sourcesUse Nmap to discover security weakness on a target system on a networkImplement advanced wireless pentesting techniquesBecome well-versed with exploiting vulnerable web applicationsWho this book is forThis pentesting book is for students, trainers, cybersecurity professionals, cyber enthusiasts, network security professionals, ethical hackers, penetration testers, and security engineers. If you do not have any prior knowledge and are looking to become an expert in penetration testing using the Kali Linux, then this book is for you.
The Ultimate LEGO Technic Book: How to Build Complex Vehicles and Machines (Maker Innovations Series)
by Mark RollinsLEGO has come a long way from the days of simple square bricks, and many still associate LEGO with their various playsets. For those that want more advanced building, some LEGO enthusiasts prefer the Technic sets, which feature beams, axles, gears, and other mechanized parts that can be powered and programmed to make fairly complex machines. This book begins with an introduction of basic pieces and building techniques, and there will be instruction of how to build some terrific vehicles that will look like actual cars, planes, and other machines. Not only that, I will instruct how to make these vehicles do all kinds of motion, even steering and walking! After reading this book, the reader will be inspired to create any machine they want. They will also be able to use the programming tools for even more mechanical creations in the future. What You'll Learn How to use beams, axles, gears, and other mechanized parts to create intricate and functional machines. How to create building impressive vehicles with step-by-step instructions. How to innovate and design your unique LEGO creations Learn the basics of Technic to bring creations to life Who This Book Is For This is a book that is made for students but is also made for educators. From the classroom to the adult hobbyist, people from all over the world want to create, thanks to Maker culture. This book will help those who are not certain where to begin with their creations.
Ultimate LEGO Worldbuilding and Architecture: How to Create Anything with Speedy Techniques at a Low Price (Maker Innovations Series)
by Mark RollinsWhile most see LEGO as a toy, in reality it is much more than just that; it is a way to build a world from the brick up. Although LEGO might have playsets, it is the LEGO enthusiasts that can really make miniature worlds of wonder. This book is for those that want to create something massive and learn how to replicate the real (or imagined) world in LEGO. You’ll start with an introductory view of LEGO and review a collection of projects that can be built with a small budget. You’ll then decide what to build so the dream can be given form and apply the techniques used to create something that can stand strong. Once the basic model is built, instructions are given on how to bring it to life with details. Ultimate LEGO Worldbuilding and Architecture will allow Lego enthusiasts and amateurs to take their dreams, whatever they may be, and bring them to life in the easiest and most cost-effective way. What You'll Learn Grasp LEGO basics Create your instructions for big builds Construct a solid architectural foundation Build expediently on a budget Who This Book Is For Beginner Lego enthusiasts.
The Ultimate LinkedIn Messaging Guide: How to Use Written, Audio, Video and InMail Messages to Start More Conversations and Increase Sales
by Daniel DisneyGet people to read, listen to, and watch your LinkedIn messages The Ultimate LinkedIn Messaging Guide is for salespeople, businesses, recruiters, and LinkedIn users who struggle to get replies and results on the essential business platform. In this book, author Daniel Disney shows you just how powerful LinkedIn can be when you figure out how to do it right. You’ll discover how to use LinkedIn messages to get noticed by employers, get attention to your business, and close deals. When you master LinkedIn messaging with the proven tips inside this book, you’ll be able to start more conversations, create more opportunities and drive more sales and revenue. What you’re looking for is out there – if you know how to reach the people who can help. But in this age of information overload, no one will respond to a spammy message, call, or e-mail. You need to stand out and prove that you’re legitimate. In this book, you’ll find real examples of successful messages, as well as over 50 message templates and scripts for written, audio, video and InMail messages. There are also QR codes throughout the book that take you to recorded examples of video and audio messages so you can see and hear them in action. Learn how to send personalised connection requests and LinkedIn messages that prompt people to talk to you Discover tips for building your network and reaching the decision makers at any company Leverage the power of audio and video messages to connect more effectively on LinkedIn Follow up and convert replies into sales, job offers, and high-value relationshipsIf you’ve struggled to get noticed, meet the right people, and close deals, The Ultimate LinkedIn Messaging Guide is the tool you need to turn it around.
The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine
by Daniel DisneyBecome a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.
The Ultimate Linux Shell Scripting Guide: Automate, Optimize, and Empower tasks with Linux Shell Scripting
by Donald A. TevaultMaster Linux Shells – Your Complete Guide to Practical Success with Bash, Zsh, PowerShellKey FeaturesDevelop portable scripts using Bash, Zsh, and PowerShell that work seamlessly across Linux, macOS, and Unix systemsProgress seamlessly through chapters with clear concepts, practical examples, and hands-on labs for skill developmentBuild real-world Linux administration scripts, enhancing your troubleshooting and management skillsBook DescriptionDive into the world of Linux shell scripting with this hands-on guide. If you’re comfortable using the command line on Unix or Linux but haven’t fully explored Bash, this book is for you. It’s designed for programmers familiar with languages like Python, JavaScript, or PHP who want to make the most of shell scripting. This isn’t just another theory-heavy book—you’ll learn by doing. Each chapter builds on the last, taking you from shell basics to writing practical scripts that solve real-world problems. With nearly a hundred interactive labs, you’ll gain hands-on experience in automation, system administration, and troubleshooting. While Bash is the primary focus, you'll also get a look at Z Shell and PowerShell, expanding your skills and adaptability. From mastering command redirection and pipelines to writing scripts that work across different Unix-like systems, this book equips you for real-world Linux challenges. By the end, you'll be equipped to write efficient shell scripts that streamline your workflow and improve system automation.What you will learnGrasp the concept of shells and explore their diverse types for varied system interactionsMaster redirection, pipes, and compound commands for efficient shell operationsLeverage text stream filters within scripts for dynamic data manipulationHarness functions and build libraries to create modular and reusable shell scriptsExplore the basic programming constructs that apply to all programming languagesEngineer portable shell scripts, ensuring compatibility across diverse platforms beyond LinuxWho this book is forThis book is for programmers who use the command line on Unix and Linux servers already, but don't write primarily in Bash. This book is ideal for programmers who've been using a scripting language such as Python, JavaScript or PHP, and would like to understand and use Bash more effectively. It’s also great for beginning programmers, who want to learn programming concepts.
The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!
by Dan S KennedyThe ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.Let&’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
Ultimate Performance Analysis Tool: Implementation Of Network Measures Based On Adjacency Matrices For Team Sports (SpringerBriefs in Applied Sciences and Technology)
by Fernando Manuel Martins Acácio F.P.P. Correia Frutuoso G. Silva Filipe Manuel Clemente Quoc Trong NguyenThis book introduces the ultimate performance analysis tool (uPATO) as a new software to compute social network metrics in the scope of team sports analysis. The reader will identify the algorithms to test the general properties of the team, the co-dependencies and the centrality levels of players, i.e. to evaluate the individual, sub-group, and team performance analysis. As uPATO tool implements the metrics for all options, namely for unweighted graphs, weighted graphs, unweighted digraphs and weighted digraphs, it is also useful for network analysis into other areas beyond team sports. The book assists the reader to compute the metrics and to use it in different scenarios.
The Ultimate Photography Ideas Book: 60 Creative Projects Covering Every Major Genre of Photography
by Digital Camera Magazine Niall HamptonFIND NEW WAYS TO SHOOT AND LEARN KEY SKILLS WITH OVER 60 PHOTOGRAPHY PROJECTS FROM EVERY GENRE.Elevate your craft and unleash your creativity with the Ultimate Photography Ideas Book. Requiring simple and minimal kit, this no-nonsense guide is packed with over 60 captivating challenges across every major genre of photography:LANDSCAPES: Try out new techniques for stunning images of the great outdoors.PORTRAITS: Get creative with different ways of shooting people and animals.WILDLIFE & MACRO: Embrace nature both close-up and from a distance.STILL LIFE & CREATIVE: Have fun with inspiring table-top projects.ACTION: Master all the technical skills for capturing subjects on the go.DOCUMENTARY & STREET: Find new ways of looking at your environment.BASIC KIT: Shoot every project on standard kit, or learn how to make what you need!EASY ADVICE: Step-by-step guides and difficulty ratings for every project inside.In partnership with the UK's best-selling photography magazine, this book offers limitless ideas and concise guidance for you to transform ordinary moments into extraordinary works of art.Turn your passion for photography into professional looking images with The Ultimate Photography Ideas Book.
The Ultimate Roblox Book: Learn How to Build Your Own Worlds, Customize Your Games, and So Much More! (Unofficial Roblox)
by David JagneauxBuild and create your own Roblox world with this easy and fun guide!Roblox, the largest user-generated online gaming platform that allows users to create and share their own game worlds and gaming creations, has taken the digital world by storm. There are so many games and social worlds to create with the platform, and this guide gives you the advice you need to get started. With everything from instructions for playing the games to tips on creating your own games and worlds to the basics of scripting your own unique content, The Ultimate Roblox Book can help you to become a top Roblox designer.