- Table View
- List View
Understanding Network Hacks: Attack and Defense with Python 3
by Bastian BallmannThis book explains how to see one's own network through the eyes of an attacker, to understand their techniques and effectively protect against them. Through Python code samples the reader learns to code tools on subjects such as password sniffing, ARP poisoning, DNS spoofing, SQL injection, Google harvesting, Bluetooth and Wifi hacking. Furthermore the reader will be introduced to defense methods such as intrusion detection and prevention systems and log file analysis by diving into code.
Understanding Open Source and Free Software Licensing: Guide to Navigating Licensing Issues in Existing & New Software
by Andrew M. St. LaurentIf you've held back from developing open source or free software projects because you don't understand the implications of the various licenses, you're not alone. Many developers believe in releasing their software freely, but have hesitated to do so because they're concerned about losing control over their software. Licensing issues are complicated, and both the facts and fallacies you hear word-of-mouth can add to the confusion.Understanding Open Source and Free Software Licensing helps you make sense of the different options available to you. This concise guide focuses on annotated licenses, offering an in-depth explanation of how they compare and interoperate, and how license choices affect project possibilities. Written in clear language that you don't have to be a lawyer to understand, the book answers such questions as: What rights am I giving up? How will my use of OS/FS licensing affect future users or future developers? Does a particular use of this software--such as combining it with proprietary software--leave me vulnerable to lawsuits?Following a quick look at copyright law, contracts, and the definition of "open source," the book tackles the spectrum of licensing, including:The MIT (or X), BSD, Apache and Academic Free licensesThe GPL, LGPL, and Mozilla licensesThe QT, Artistic, and Creative Commons licensesClassic Proprietary licensesSun Community Source license and Microsoft Shared Source projectThe book wraps up with a look at the legal effects--both positive and negative--of open source/free software licensing.Licensing is a major part of what open source and free software are all about, but it's still one of the most complicated areas of law. Even the very simple licenses are tricky. Understanding Open Source and Free Software Licensing bridges the gap between the open source vision and the practical implications of its legal underpinnings. If open source and free software licenses interest you, this book will help you understand them. If you're an open source/free software developer, this book is an absolute necessity.
Understanding Operating Systems
by Ida M. Flynn Ann Mciver MchoesNow in its Seventh Edition, UNDERSTANDING OPERATING SYSTEMS continues to provide a clear and straightforward explanation of operating system theory and practice. As in previous editions, the book's highly regarded structure begins with a discussion of fundamentals before moving on to specific operating systems. Fully updated, this new edition includes expanded analysis of the impact on operating systems of such innovations as multi-core processing and wireless technologies. Revised Research Topics in the exercise section encourage independent student research. The final four chapters have been updated to include information on current versions of UNIX (including the latest Macintosh OS), Linux, and Windows, and a new chapter on Android has been added.
Understanding Operating Systems
by Ann McHoes Ida M. FlynnProvide a clear, straightforward explanation of both operating system theory and practice for your students with UNDERSTANDING OPERATING SYSTEMS, 8E. As in previous trusted editions, this award-winning book's highly regarded structure begins with a valuable discussion of fundamentals before introducing specific operating systems. Fully updated, timely content offers an expanded analysis of how innovations, such as multi-core processing and wireless technologies, have impacted today's operating systems. Revised Research Topics within this edition's practical exercises encourage independent student research of emerging and influential topics. Updates throughout the final four chapters now highlight information on the most current versions of UNIX (including the latest Macintosh OS), Linux, Windows, and Android to prepare your students for success in working with today's systems.
Understanding Oracle APEX 20 Application Development: Think Like an Application Express Developer
by Edward ScioreThis book shows developers and Oracle professionals how to build practical, non-trivial web applications using Oracle’s rapid application development environment – Application Express (APEX). This third edition Is revised to cover the new features and user interface experience found in APEX 20. Interactive grids and form regions are two of the newer aspects of APEX covered in this edition. The book is targeted at those who are new to APEX and just beginning to develop real projects for deployment, as well as those who are familiar with APEX and want a deeper understanding. The book takes you through the development of a demo web application that illustrates the concepts all APEX programmers should know. This book introduces the world of APEX properties, explaining the functionality supported by each page component as well as the techniques developers use to achieve that functionality. Topics include conditional formatting, user-customized reports, data entry forms, concurrency and lost updates, and security control. Specific attention is given in the book to the thought process involved in choosing and assembling APEX components and features to deliver a specific result. Understanding Oracle APEX 20 Application Development, 3rd Edition is the ideal book to take you from an understanding of the individual pieces of APEX to an understanding of how those pieces are assembled into polished applications.What You Will LearnBuild attractive, highly functional web apps from the ground upEnhance and customize pages created by the APEX wizardsUnderstand the security implications of page designWrite PL/SQL code for process activity and verificationBuild complex components such as forms and interactive gridsWho This Book Is ForDevelopers new to APEX who desire a strong fundamental understanding of how APEX applications work. For existing developers and database administrators desiring to mine the most value from APEX by improving their development techniques.
Understanding Oracle APEX 5 Application Development
by Edward ScioreThis new edition of Understanding Oracle APEX 5 Application Development shows APEX developers how to build practical, non-trivial web applications. The book introduces the world of APEX properties, explaining the functionality supported by each page component as well as the techniques developers use to achieve that functionality. The book is targeted at those who are new to APEX and just beginning to develop real projects for production deployment. Reading the book and working the examples will leave you in a good position to build good-looking, highly-functional, web applications. Topics include: conditional formatting, user-customized reports, data entry forms, concurrency and lost updates, and updatable reports. Accompanying the book is a demo web application that illustrates each concept mentioned in the book. Specific attention is given in the book to the thought process involved in choosing and assembling APEX components and features to deliver a specific result. Understanding Oracle APEX 5 Application Development is the ideal book to take you from an understanding of the individual pieces of APEX to an understanding of how those pieces are assembled into polished applications. Teaches how to develop non-trivial APEX applications. Provides deep understanding of APEX functionality. Shows the techniques needed for customization. What you'll learn Build attractive, highly-functional, web applications from the ground up. Enhance pages created by Application Express wizards. Understand the security implications of page design. Write PL/SQL code for process activity and verification. Build complex components such as tabular forms. Manipulate session state as users progress through a task. Who this book is for Understanding Oracle APEX 5 Application Development is for developers wanting a strong, fundamental understanding of how Application Express applications work. It is also intended for APEX developers who wish to improve their development techniques and more fully understand the thought processes involved in building APEX applications. Table of Contents 1. The SQL Workshop 2. Applications and Pages 3. Regions 4. Navigation 5. Items and Buttons 6. Session State 7. Processes 8. Data Validation 9. Branches 10. Tabular Forms 11. Dynamic SQL 12. Security
Understanding PaaS
by Michael P. Mcgrath<p>Cloud computing is the most rapidly growing segment of information technology today. The largest enterprises and the newest start-ups are all working interesting and unique cloud strategies. At the heart of this growth is the newest and most misunderstood segment of cloud computing: Platform as a Service.<br/><br/>\nThis book describes how to best utilize PaaS as a way to solve old and new technology problems. Innovation has become a normal part of business and PaaS takes that innovation to the next level by significantly lowering cost, overhead, and maintenance requirements. Information Technology is fun and exciting again, "Understanding PaaS" will show you how to get started.</p>
Understanding PaaS: Unleash the Power of Cloud Computing (Oreilly And Associate Ser.)
by Michael P. McgrathThe least understood feature of cloud computing, Platform as a Service (PaaS), is also the most powerful and cost effective. This concise overview shows you why organizations that properly wield PaaS can quickly gain a strong competitive advantage. You’ll learn how PaaS enables developers to pursue low cost R&D projects, lets system administrators focus on systems rather than servers, and helps architects evaluate new technology quickly and directly.Many reliable PaaS providers are available today, including services from Amazon, Red Hat, and Google. This book offers valuable advice for technically and not-so-technically minded people who want to understand how PaaS can change the way organizations do computing.Get rudimentary examples of how to initiate projects with a typical PaaS providerConsider language selection, feature set, and general capabilities when evaluating a PaaS solutionAutomate tasks like continuous integration, unit tests, and buildsLearn how to design applications by understanding how PaaS works under the hoodDiscover the critical difference between scaling up and scaling outAnticipate subtle but important differences between traditional computing and PaaS computingChange the way you think about security in the cloud
Understanding Payments: A Whistle-Stop Tour into What You Thought You Knew
by Neira JonesThis is the book for professionals in the payments industry. Written in an engaging and accessible style, it enables new and experienced payments practitioners alike to understand the fundamentals of the various payment ecosystems, and to quickly get up to speed on developments in the industry.From cards to bank and alternative payments, the jargon is debunked and myths are busted. For each ecosystem, a simple framework is used: mechanics, economics, risks, and future outlook, enabling comparison and the evaluation of the best applications in different scenarios. The book also provides an overview of the global regulatory landscape. Drawing on real examples throughout, it weaves together the underpinning ecosystem principles, legislation, and key stakeholders. It offers readers practical advice regarding, and insights into, the key disciplines and equips them with an understanding of the key issues and opportunities. Also including an extensive and comprehensive glossary of terms – the first of its kind in the payments industry – this book will be used as an essential reference for years to come. Understanding Payments will enable payments practitioners, private sector corporations, and regulators to keep up with a fast-evolving and extremely competitive industry. It can be used across businesses to help train staff and as part of continuing professional development, and will be useful to those involved in mergers and acquisitions, investors wanting to understand the industry, professional services firms, law firms and consultants, and policy makers.
Understanding Photography: Master Your Digital Camera and Capture That Perfect Photo
by Sean T. McHughComprehensive, heavily illustrated volume introduces the concepts and techniques of digital image capture, including exposure, composition, histograms, depth of field, advanced lighting, lens filters, shutter speed, and autofocus.Learn the core concepts and techniques you need to know to take better photos, from choosing the best lens for your stylistic goals to selecting the right camera settings for different lighting conditions.With clear explanations and highly visual examples, Sean T. McHugh takes you from basic concepts like exposure and depth of field to more advanced topics, such as how camera lenses and sensors capture light to produce images. You'll learn not only which camera settings to use in different situations but also the reasons why.Learn how to:- Choose lenses that give greater control over perspective- Minimize image noise by understanding how digital sensors work- Get the exposure you want even in fog, mist, or haze- Improve hand-held shots by mastering shutter speed and autofocus- Use tripods, lens filters, and flash to enhance image captureWhether you want to understand digital photography at a deeper level or simply want to take better photos, Understanding Photography will help you get the most out of your camera.
Understanding Photojournalism
by Jennifer Good Paul LoweUnderstanding Photojournalism explores the interface between theory and practice at the heart of photojournalism, mapping out the critical questions that photojournalists and picture editors consider in their daily practice and placing these in context. Outlining the history and theory of photojournalism, this textbook explains its historical and contemporary development; who creates, selects and circulates images; and the ethics, aesthetics and politics of the practice. Carefully chosen, international case studies represent a cross section of key photographers, practices and periods within photojournalism, enabling students to understand the central questions and critical concepts. Illustrated with a range of photographs and case material, including interviews with contemporary photojournalists, this book is essential reading for students taking university and college courses on photography within a wide range of disciplines and includes an annotated guide to further reading and a glossary of terms to further expand your studies.
Understanding Pop-Up Stores through Passion and Practice
by Ghalia BoustaniWhether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ‘why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format.This book guides readers through the 20-year evolution of pop-up stores, their integration into overarching brand strategies, and the practical ins and outs of pop-up store development, offline or online. Insights from over 90 recent case studies further illuminate the tools that need to be considered and guidelines to be followed for pop-up store success, including distribution, communications strategy, atmospheric design, budgeting, events, and legal considerations.Brand managers, consultants, retail professionals, and retail marketing and management students will benefit from this engaging and reliable guide, learning that behind pop-up stores’ sparkly and ephemeral image lies the utmost attention to detail.
Understanding Portrait Photography: How to Shoot Great Pictures of People Anywhere
by Bryan PetersonCapture the perfect portrait--even if it's with a selfie--in this updated edition of a trusted classic, now with all-new photography.Great portraits go beyond a mere record of a face. They reveal one of the millions of intimate human moments that make up a life. In Understanding Portrait Photography, renowned photographer Bryan Peterson shows how to spot those "aha!" moments and capture them forever. Rather than relying on pure luck and chance to catch those moments, Peterson's approach explains what makes a photo memorable, how to spot the universal themes that everyone can identify with, and how to use lighting, setting, and exposure to reveal the wonder and joy of everyday moments. This updated edition includes new sections on capturing the perfect selfie, how to photograph in foreign territory while being sensitive to cultures and customs, how to master portraiture on an iPhone, and the role of Photoshop in portraiture. Now with brand-new photography, Understanding Portrait Photography makes it easy to create indelible memories with light and shadow.
Understanding Problems of Practice: A Case Study In Design Research (Springerbriefs In Educational Communications And Technology Ser.)
by Dawn Hathaway Priscilla NortonToday, K-12 practitioners are challenged to become educational innovators. Yet, little is available to the practitioner to guide their reflection about the design, development, and implementation of these innovations in their own practice. This brief approaches such problems of practice from the perspectives of design research. Although design research typically centers on the partnership between researchers and practitioners in real-world settings, relationships between researchers and practitioners are not always practical. In this brief, the authors explore how the design research process can make the goals, assumptions, processes, methods, and outcomes of design research uniquely accessible to the practitioner. In clear, explicit language, it introduces design research to practitioners using both expository discussions and a robust narrative case study approach that ably guides the reader through the phases of design research, namely:Theory to innovation to practiceUnderstanding problems of practiceCreating a design solutionAssessing the design solutionEvaluating learning outcomesCapturing lessons for practiceUnderstanding Problems of Practice is a singular resource for teachers and practitioners enrolled in graduate research courses or courses on teacher leadership. It also lends itself well as a supplement to professional development activities and studies at the district, school, and professional learning community levels.
Understanding Project Practices and Processes
by null Mel BostUnderstanding Project Practices and Processes distills the author’s experiences in developing program management offices (PMOs) and as an IT project office to guide project managers who may be facing challenges in delivering project goals and managing teams and stakeholders. With insights into the behavior of project teams, project managers, stakeholders, and project organizations, the book brings to life such processes and practices of project management as risk management, innovation, and design thinking.In presenting principles dedicated to achieving successfully good, sound business and technological maturity, the book explains the following: Using lessons learned to improve processes. When to implement process improvement to better attain goals. Process capability maturity as a continuous process of improving and maturing a process to achieve consistent and repeatable results. Distinction between processes and projects. How projects turn a strategy into action. Key roles of communications and technology. Research and real-world scenarios explain the practice of project management. With in-depth coverage of project management offices, knowledge management, change management, and project best practices, this book is an indispensable guide for new, as well as veteran, project managers.
Understanding Search Engines
by Dirk LewandowskiThis book provides a broad introduction to search engines by integrating five different perspectives on Web search and search engines that are usually dealt with separately: the technical perspective, the user perspective, the internet-based research perspective, the economic perspective, and the societal perspective.After a general introduction to the topic, two foundational chapters present how search tools can cover the Web’s content and how search engines achieve this by crawling and processing the found documents. The next chapter on user behavior covers how people phrase their search queries and interact with search engines. This knowledge builds the foundation for describing how results are ranked and presented. The following three chapters then deal with the economic side of search engines, i.e., Google and the search engine market, search engine optimization (SEO), and the intermingling of organic and sponsored search results. Next, the chapter on search skills presents techniques for improving searches through advanced search interfaces and commands. Following that, the Deep Web and how its content can be accessed is explained. The two subsequent chapters cover ways to improve the quality of search results, while the next chapter describes how to access the Deep Web. Last but not least, the following chapter deals with the societal role of search engines before the final chapter concludes the book with an outlook on the future of Web search.With this book, students and professionals in disciplines like computer science, online marketing, or library and information science will learn how search engines work, what their main shortcomings are at present, and what prospects there are for their further development. The different views presented will help them to understand not only the basic technologies but also the implications the current implementations have concerning economic exploitation and societal impact.
Understanding Semantics-Based Decision Support
by Sarika JainThis book is an attempt to establish in the readers the importance of creating interoperable data stores and writing rules for handling this data. It also covers extracts from a few project dissertations and a research funded project that the author had supervised.• Describes the power of ontologies for better data management• Provides an overview of knowledge engineering including ontology engineering, tools and techniques• Provides sample development procedures for creating two domain ontologies.• Depicts the utility of ontological representation in situation awareness• Demonstrates recommendation engine for unconventional emergencies using a hybrid reasoning approach.• The text explains how to make better utilization of resources when emergency strikesGraduates and undergraduates doing courses in artificial intelligence, semantic web and knowledge engineering will find this book beneficial.
Understanding Semiconductors: A Technical Guide for Non-Technical People
by Corey RichardGain complete understanding of electronic systems and their constituent parts. From the origins of the semiconductor industry right up until today, this book serves as a technical primer to semiconductor technology. Spanning design and manufacturing to the basic physics of electricity, it provides a comprehensive base of understanding from transistor to iPhone. Melding an accessible, conversational style with over 100 diagrams and illustrations, Understanding Semiconductors provides clear explanations of technical concepts going deep enough to fully explain key vernacular, mechanisms, and basic processes, without getting lost in the supporting theories or the theories that support the supporting theories. Concepts are tethered to the real world with crisp analysis of industry dynamics and future trends. As a break from the straight-ahead scientific concepts that keep the world of semiconductors spinning, Understanding Semiconductors is liberally sprinkled with apt analogies that elucidate difficult concepts. For example, when describing the relationship between voltage, current, power, and the flow of electricity through an electronic system, the book draws a parallel to a hot shower and the water utility system. Most of these are paired with clear visuals, giving you the best chance possible to absorb the concept at hand before moving on to the next topic. Whether you’re narrowly technical or don’t know silicon from silly putty, working directly in hardware technologies and want to know more, or simply a curious person seeking hard information about the technology that powers the modern world, Understanding Semiconductors will be an informative, dependable resource. What You'll Learn: Charge, Electricity, and Basic Physics What are Semiconductors The Semiconductor Value Chain and Design Trade-Offs Transistors and Other Common Circuit Building Blocks Semiconductor Design from Concept to Tapeout Wafer Fabrication and Semiconductor Manufacturing Process Integrated Circuit (IC) Packaging and Signal & Power Integrity (SIPI) Common Circuits and System Components RF and Wireless Technologies System Architecture and Integration The Semiconductor Industry - Challenges, History, and Trends The Future of Semiconductors and Electronic Systems Who This Book Is For: People working directly in the semiconductor, electronics, and hardware technologies fields or in supporting industries, hobbyists and new electrical engineering enthusiasts with minimal technical experience or pre-existing qualifications, and curious individuals interested in learning more about a fascinating area of technology. Though designed for a non- or semi-technical reader, engineers focused in one particular domain can also use this book to broaden their understanding in areas that aren’t directly related to their core area of expertise.
Understanding Social Engineering Based Scams
by Markus JakobssonThis book describes trends in email scams and offers tools and techniques to identify such trends. It also describes automated countermeasures based on an understanding of the type of persuasive methods used by scammers. It reviews both consumer-facing scams and enterprise scams, describing in-depth case studies relating to Craigslist scams and Business Email Compromise Scams. This book provides a good starting point for practitioners, decision makers and researchers in that it includes alternatives and complementary tools to the currently deployed email security tools, with a focus on understanding the metrics of scams. Both professionals working in security and advanced-level students interested in privacy or applications of computer science will find this book a useful reference.
Understanding Social Media
by Damian RyanUnderstanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.
Understanding Social Media and Entrepreneurship: The Business of Hashtags, Likes, Tweets and Stories (Exploring Diversity in Entrepreneurship)
by Alan L. Carsrud Leon Schjoedt Malin E. BrännbackSocial media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.
Understanding Software
by Max Kanat-AlexanderSoftware legend Max Kanat-Alexander shows you how to succeed as a developer by embracing simplicity, with forty-three essays that will help you really understand the software you work with. About This Book • Read and enjoy the superlative writing and insights of the legendary Max Kanat-Alexander • Learn and reflect with Max on how to bring simplicity to your software design principles • Discover the secrets of rockstar programmers and how to also just suck less as a programmer Who This Book Is For Understanding Software is for every programmer, or anyone who works with programmers. If life is feeling more complex than it should be, and you need to touch base with some clear thinking again, this book is for you. If you need some inspiration and a reminder of how to approach your work as a programmer by embracing some simplicity in your work again, this book is for you. If you're one of Max's followers already, this book is a collection of Max's thoughts selected and curated for you to enjoy and reflect on. If you're new to Max's work, and ready to connect with the power of simplicity again, this book is for you! What You Will Learn • See how to bring simplicity and success to your programming world • Clues to complexity - and how to build excellent software • Simplicity and software design • Principles for programmers • The secrets of rockstar programmers • Max's views and interpretation of the Software industry • Why Programmers suck and how to suck less as a programmer • Software design in two sentences • What is a bug? Go deep into debugging In Detail In Understanding Software, Max Kanat-Alexander, Technical Lead for Code Health at Google, shows you how to bring simplicity back to computer programming. Max explains to you why programmers suck, and how to suck less as a programmer. There's just too much complex stuff in the world. Complex stuff can't be used, and it breaks too easily. Complexity is stupid. Simplicity is smart. Understanding Software covers many areas of programming, from how to write simple code to profound insights into programming, and then how to suck less at what you do! You'll discover the problems with software complexity, the root of its causes, and how to use simplicity to create great software. You'll examine debugging like you've never done before, and how to get a handle on being happy while working in teams. Max brings a selection of carefully crafted essays, thoughts, and advice about working and succeeding in the software industry, from his legendary blog Code Simplicity. Max has crafted forty-three essays which have the power to help you avoid complexity and embrace simplicity, so you can be a happier and more successful developer. Max's technical knowledge, insight, and kindness, has earned him a status as a code guru, and his ideas will inspire you and help refresh your approach to the challenges of being a developer. Style and approach Understanding Software is a new selection of carefully chosen and crafted essays from Max Kanat-Alexander's legendary blog call Code Simplicity. Max's writing and thoughts are great to sit and read cover to cover, or if you prefer you can drop in and see what you discover new every single time!
Understanding Software
by Max Kanat-AlexanderSoftware legend Max Kanat-Alexander shows you how to succeed as a developer by embracing simplicity, with forty-three essays that will help you really understand the software you work with. About This Book Read and enjoy the superlative writing and insights of the legendary Max Kanat-Alexander Learn and reflect with Max on how to bring simplicity to your software design principles Discover the secrets of rockstar programmers and how to also just suck less as a programmer Who This Book Is For Understanding Software is for every programmer, or anyone who works with programmers. If life is feeling more complex than it should be, and you need to touch base with some clear thinking again, this book is for you. If you need some inspiration and a reminder of how to approach your work as a programmer by embracing some simplicity in your work again, this book is for you. If you're one of Max's followers already, this book is a collection of Max's thoughts selected and curated for you to enjoy and reflect on. If you're new to Max's work, and ready to connect with the power of simplicity again, this book is for you! What You Will Learn See how to bring simplicity and success to your programming world Clues to complexity - and how to build excellent software Simplicity and software design Principles for programmers The secrets of rockstar programmers Max's views and interpretation of the Software industry Why Programmers suck and how to suck less as a programmer Software design in two sentences What is a bug? Go deep into debugging In Detail In Understanding Software, Max Kanat-Alexander, Technical Lead for Code Health at Google, shows you how to bring simplicity back to computer programming. Max explains to you why programmers suck, and how to suck less as a programmer. There's just too much complex stuff in the world. Complex stuff can't be used, and it breaks too easily. Complexity is stupid. Simplicity is smart. Understanding Software covers many areas of programming, from how to write simple code to profound insights into programming, and then how to suck less at what you do! You'll discover the problems with software complexity, the root of its causes, and how to use simplicity to create great software. You'll examine debugging like you've never done before, and how to get a handle on being happy while working in teams. Max brings a selection of carefully crafted essays, thoughts, and advice about working and succeeding in the software industry, from his legendary blog Code Simplicity. Max has crafted forty-three essays which have the power to help you avoid complexity and embrace simplicity, so you can be a happier and more successful developer. Max's technical knowledge, insight, and kindness, has earned him code guru status, and his ideas will inspire you and help refresh your approach to the challenges of being a developer. Style and approach Understanding Software is a new selection of carefully chosen and crafted essays from Max Kanat-Alexander's legendary blog call Code Simplicity. Max's writing and thoughts are great to sit and read cover to cover, or if you prefer you can drop in and see what you discover new every single time!
Understanding Spectrum Liberalisation
by Martin Sims Toby Youell Richard WomersleyUntil the 1990s, almost all spectrum licenses were given away practically for free-even the first mobile licenses which laid the foundation for multi-billion dollar companies that dominate stock markets around the world. In the past fifteen years, there has been a concerted attempt to liberalise the sector and make it more open to market forces. Th
Understanding Sponsored Search: Core Elements of Keyword Advertising
by Jim JansenThis book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing, and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations, and with enough detail to lead the interested reader to further inquiry.