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Ubuntu Philosophy and Disabilities in Sub-Saharan Africa (Interdisciplinary Disability Studies)
by Oliver MutangaThis book uses Ubuntu philosophy to illuminate the voices of people with disabilities from Sub-Saharan Africa. Disability literature is largely dominated by scholars and studies from the Global North, and these studies are largely informed by Global North theories and concepts. Although disability literature in the Global South is now fast growing, most studies continue to utilise conceptual, theoretical, and philosophical frameworks that are framed within Global North contexts. This presents two major challenges: Firstly, the voices of people with disabilities in the Global South remain on the fringes of disability discourses. Secondly, when their voices are heard, their realities are distorted. This edited book, consisting of 11 chapters, provides case studies from Botswana, Ghana, Lesotho, Uganda, and South Africa, explores disability in various fields: Inclusive education, higher education, environment, Open Distance Learning, and Technical and Vocational Education and Technical Colleges. The book contributes to the ways in which disability is understood and experienced in the Global South thereby challenging the Western hegemonic discourses on disability. This collection of contributions will be of interest to all scholars and students of disability studies, development studies, medical sociology, and African studies.
Ubuntu Server Cookbook
by Uday R. SawantArm yourself to make the most of the versatile, powerful Ubuntu Server with over 100 hands-on recipes About This Book * Master the skills to setup secure and scalable web services with popular tools like Apache, Nginx, MySQL and HAProxy * Set up your own cloud with Open Stack and quickly deploy applications with Docker or LXD * Packed with clear, step-by-step recipes to let you protect you valuable data with your own chat servers, code hosting and collaboration tools. Who This Book Is For Ubuntu Server Cookbook is for system administrators or software developers with a basic understanding of the Linux operating system who want to set up their own servers. You are not required to have in-depth knowledge or hands-on experience with Ubuntu, but you should know the basics commands for directory navigation, file management, and the file editing tool. An understanding of computer networks is advisable What You Will Learn * Set up high performance, scalable, and fault-tolerant back ends with web and database servers * Facilitate team communication with a real-time chat service and collaboration tools * Quickly deploy your applications to their own containers and scale your infrastructure as and when needed * Find out how to set up your own cloud infrastructure for your internal use or rent it to the public * Ensure quick and easy access for your users while also securing your infrastructure from intruders * Set up a high performance private network with a personal VPN server and centralized authentication system * Swiftly start a content streaming service * Set up network storage for private data and source code and say good bye to costly and unreliable cloud services In Detail Ubuntu is one of the most secure operating systems and defines the highest level of security as compared other operating system. Ubuntu server is a popular Linux distribution and the first choice when deploying a Linux server. It can be used with a $35 Raspberry Pi to top-notch, thousand-dollar-per-month cloud hardware. Built with lists that there are 4 million + websites built using Ubuntu. With its easy-to-use package management tools and availability of well-known packages, we can quickly set up our own services such as web servers and database servers using Ubuntu. This book will help you develop the skills required to set up high performance and secure services with open source tools. Starting from user management and an in-depth look at networking, we then move on to cover the installation and management of web servers and database servers, as well as load balancing various services. You will quickly learn to set up your own cloud and minimize costs and efforts with application containers. Next, you will get to grips with setting up a secure real-time communication system. Finally, we'll explore source code hosting and various collaboration tools. By the end of this book, you will be able to make the most of Ubuntu's advanced functionalities. Style and approach This easy-to-follow guide contains a series of step-by-step recipes ranging from simple to complex. Each topic will start with basic introduction to each technology followed by a detailed step-by-step installation guide and then a detailed explanation of the approach taken during installation and the various advanced options available.
Ubuntu Server Essentials
by Abdelmonam KoukaUnleash the true potential of Ubuntu Server in your production environment using this administration guide About This Book * Learn how to deploy and configure Ubuntu servers and work with cloud and hyper-visors * Optimize network traffic to broadcast and multicast the traffic flow in OpenStack clouds * Discover the essentials of the latest version of Ubuntu, which are good in both looks and performance, using this fast-paced guide Who This Book Is For This book is for system administrators who are familiar with the fundamentals of the Linux operating system and are looking for a fast-paced guide on Ubuntu, and those who are familiar with the older versions of Ubuntu and want to get up to scratch. Basic knowledge of Linux administration is assumed. What You Will Learn * Install and set up Ubuntu Server in the shortest possible time, manually as well as in an automated way, for a single server or hundreds of servers * Discover the fundamentals of the Ubuntu command-line interface * Configure and administer Ubuntu Server using networking and CLI * Deploy servers on Ubuntu in the simplest and fastest ways * Enhance security within Ubuntu Server using tools such as firewalls, IDS, and IPS and procedures such as restore, rescue, and recovery * Work with virtualization, clouds, and one of the best in open source cloud computing --OpenStack * Optimize CLI for grep and exec commands and gain some best tips and tricks for Ubuntu Server administration In Detail Ubuntu is a Debian-based Linux operating system built on top of the Debian architecture. It is used to make operating systems for multiple platforms, including phones, desktops, TVs and mobiles. It has made some serious progress in the realms of efficiency and user friendliness. With evolving technology trends, demands on software have changed, with more and more skilled users. Over the past few years, services such as Facebook, Twitter, and push notifications on smartphones mean that users are used to being up to date with everything that happens all the time. With SignalR, the applications stay connected and will generate notifications when something happens either from the system or by other users. This provides new opportunities for the system administrators, to enter this new and exciting world of real-time application development. This is a concise and a cost-friendly guide, packed with up-to-date essentials on Ubuntu Server fundamentals. It will guide you through deploying and configuring Ubuntu servers in your office environments. You'll start by installing Ubuntu Server, then move to the most useful aspect --the command-line interface inside it. You'll extend your knowledge by learning how to administrate and configure Ubuntu Server. You will also see how to deploy services on Ubuntu Server and find out how to secure it. You'll get to grips with the virtualization and cloud computing facilities provided by Ubuntu, and finally, you'll gain some very useful tips. Style and approach This concise and easy-to-follow guide follows a step-by-step approach to help you master Ubuntu server, no matter what your level of expertise it. Each topic is explained sequentially with both essential information and whenever needed, in-depth references.
Ubuntu: A Power User's Desktop Guide
by Robin NixonUbuntu for everyone! This popular Linux-based operating system is perfect for people with little technical background. It's simple to install, and easy to use -- with a strong focus on security. Ubuntu: Up and Running shows you the ins and outs of this system with a complete hands-on tour. You'll learn how Ubuntu works, how to quickly configure and maintain Ubuntu 10.04, and how to use this unique operating system for networking, business, and home entertainment. This book includes a DVD with the complete Ubuntu system and several specialized editions -- including the Mythbuntu multimedia release. Choose among three desktop environments: GNOME, KDE, or XFCE Connect printers, sound cards, cameras, webcams, and iPhones Use the Linux filesystem with either the desktop or the command line Learn networking functions, such as file and folder sharing and Internet access Get an in-depth introduction to the OpenOffice.org business productivity suite Learn how to use WINE to run Windows programs Implement upgrades quickly and easily Find out where to get, and how to install, other great software for Linux
Uczenie maszynowe dla programistów
by John Myles White Drew ConwayWyci?gnij najlepsze wnioski z dost?pnych danych!Maszyna my?l?ca jak cz?owiek to marzenie ludzko?ci. Dzi?ki dzisiejszej wiedzy i dost?pnym narz?dziom wci?? przybli?amy si? do jego spe?nienia. Zastanawiasz si?, jak nauczy? maszyn? my?lenia? Jak sprawi?, ?eby podejmowa?a trafne decyzje oraz przewidywa?a najbli?sz? przysz?o?? na podstawie przygotowanych modeli? Na to i wiele innych pyta? odpowiada ta wspania?a ksi??ka.Dzi?ki niej poznasz j?zyk R, nauczysz si? eksplorowa? dost?pne dane, okre?la? warto?? mediany i odchylenia standardowego oraz wizualizowa? powi?zania mi?dzy kolumnami. Gdy opanujesz ju? solidne podstawy teoretyczne, mo?esz ?mia?o przej?? do kolejnych rozdzia?ów i zapozna? si? z klasyfikacj? binarn?, tworzeniem rankingów oraz modelowaniem przysz?o?ci przy u?yciu regresji. Ponadto zrozumiesz, jak tworzy? systemy rekomendacyjne, analizowa? sieci spo?eczne oraz ?ama? szyfry. Ksi??ka ta jest doskona?? lektur? dla pasjonatów analizy danych i wyci?gania z nich wniosków.Ka?dy rozdzia? ksi??ki jest po?wi?cony konkretnemu zagadnieniu uczenia maszynowego: klasyfikacji, predykcji, regresji, optymalizacji i wreszcie rekomendacji. Czytelnik nauczy si? konstruowa? proste algorytmy uczenia maszynowego (i przepuszcza? przez nie próbki danych) za pomoc? j?zyka programowania R. Uczenie maszynowe dla programistów jest wi?c znakomit? lektur? dla programistów paraj?cych si? czy to projektami komercyjnymi, czy to rz?dowymi, czy wreszcie akademickimi. Skonstruuj prosty klasyfikator bayesowski odró?niaj?cy wiadomo?ci tre?ciwe od niechcianych na podstawie ich zawarto?ci. U?ywaj regresji liniowej do przewidywania liczby odwiedzin najpopularniejszych stron WWW. Naucz si? optymalizacji, próbuj?c z?ama? prosty szyfr literowy. Statystycznie skonfrontuj pogl?dy polityków, u?ywaj?c rejestru g?osowa?. Zbuduj system rekomendacji warto?ciowych twitterowców.Naucz si? czyta? i analizowa? dane!Ksi??ka ta stanowi ?wietny przegl?d przypadków i tuzina ró?nych technik uczenia maszynowego. Jest ukierunkowana na proces dochodzenia do rozwi?zania, a nie gotowe recepty ani abstrakcyjne teorie; dzi?ki temu jej materia? jest dost?pny dla wszystkich programistów, ale te? przys?owiowych „umys?ów ?cis?ych”— Max Shron, OkCupid
UiPath Administration and Support Guide: Learn industry-standard practices for UiPath program support and administration activities
by Arun Kumar AsokanPractical explanations that go beyond UiPath official documentation to guide new UiPath support professionals to excel in their workplaceKey FeaturesGet a deep understanding of practical aspects of the UiPath support and administration roleExplore real-world UiPath support and administration use casesDetails best practices and tips for UiPath support and administration professionalsBook DescriptionUiPath administration, support, maintenance, monitoring, and deployment activities are mandatory and more challenging than developing bots. This is a major issue for many firms that are looking to scale their RPA programs.This book will help in training new UiPath users/resources involved in administration and support tasks to address existing skill gaps in RPA market. The book starts with an introduction to the UiPath Platform. You'll learn how to set up UiPath Platform administration, support, monitoring, reporting, deployment, and maintenance. After that, you'll cover advanced topics, such as, using the orchestrator API for support operations, security, and risk management. In addition to this, best practices for each of the topics will be covered.By the end of this book, you will have the knowledge you need to work on the support and monitoring of UiPath programs of any size.What you will learnExplore the core UiPath Platform design and architectureUnderstand UiPath Platform support and administration conceptsGet to grips with real-world use cases of UiPath support, DevOps, and monitoringUnderstand UiPath maintenance and reportingDiscover best practices to enable UiPath operations scalingUnderstand the future trends in UiPath platform and support activitiesWho this book is forThis book is for UiPath support professionals looking to gain a 360-degree perspective of how to perform UiPath support and administration activities and understand different components such as orchestrators, robots, support frameworks, and models. RPA developers will be able to learn UiPath support and administration to add value to their current developer role. RPA CoE leaders who want to set up or improve their UiPath support organization will also benefit from this UiPath book.
UiPath Associate Certification Guide: The go-to guide to passing the Associate certification exam with the help of mock tests and quizzes
by Niyaz Ahmed Lahiru Fernando Rajaneesh BalakrishnanA practical syllabus-based UiPath Associate certification guide to confidently passing your UiPath RPA Associate certification examination, covering real-world business cases, mock tests, and moreKey FeaturesGet certified successfully with this detailed syllabus-oriented examination guideWork with real-world business cases that will help you grasp RPA topics better using practical examplesPractice with quizzes and mock exam papers with answers to prepare for the exam confidentlyBook DescriptionUiPath is the most popular vendor in the Robotic Process Automation (RPA) industry. If you're an RPA enthusiast or citizen developer who wants to succeed in the industry, achieving this certification can help you get accredited and ready for real-world challenges using UiPath.UiPath Associate Certification Guide offers complete, up-to-date coverage of the UiPath RPA Associate certification exam to help you pass on the first attempt and get certified. The book is written in a clear, succinct way with self-assessment questions, quizzes with answers at the end of each chapter, exam tips, and mock exams with detailed answers and explanations. You'll start by getting to grips with the basic concepts of UiPath RPA, and then progress to an in-depth discussion of all the concepts required for Associate certification. Finally, you'll develop UiPath skills by gaining the required knowledge and implement these skills using sample business cases.By the end of this UiPath book, you'll have covered everything you need to pass the exam, gained the knowledge you need to work on real-world case studies, and learned how to apply the various concepts to build enterprise-level use cases.What you will learnGet to grips with the basic concepts of UiPath RPAEquip yourself with every resource required to pass the Associate exam on the first attemptGain the ability to apply what you've learned using real-world use casesWork on different use cases and test your knowledge by taking quizzesGet a feel for the real exam with practice questions and mock examsUnderstand the concepts used in building enterprise-level use casesWho this book is forThis RPA book is for those in technical and semi-technical roles such as citizen RPA developers, junior RPA developers, RPA developers, solution architects, business analysts, system administrators, college or university students and graduates, and UiPath and partner employees in pre-sales, services, support, and so on. If you are looking to get certified and meet the industry standard with the largest RPA vendor, then this book is for you.
Ultima and Worldbuilding in the Computer Role-Playing Game
by Carly A. Kocurek Matthew PayneUltima and World-Building in the Computer Role-Playing Game is the first scholarly book to focus exclusively on the long-running Ultima series of computer role-playing games (RPG) and to assess its lasting impact on the RPG genre and video game industry. Through archival and popular media sources, examinations of fan communities, and the game itself, this book historicizes the games and their authors. By attending to the salient moments and sites of game creation throughout the series’ storied past, authors Carly A. Kocurek and Matthew Thomas Payne detail the creative choices and structural forces that brought Ultima’s celebrated brand of role-playing to fruition. This book first considers the contributions of series founder and lead designer, Richard Garriott, examining how his fame and notoriety as a pioneering computer game auteur shaped Ultima’s reception and paved the way for the evolution of the series. Next, the authors retrace the steps that Garriott took in fusing analog, tabletop role-playing with his self-taught lessons in computer programming. Close textual analyses of Ultima I outline how its gameplay elements offered a foundational framework for subsequent innovations in design and storytelling. Moving beyond the game itself, the authors assess how marketing materials and physical collectibles amplified its immersive hold and how the series’ legions of fans have preserved the series. Game designers, long-time gamers, and fans will enjoy digging into the games’ production history and mechanics while media studies and game scholars will find Ultima and World-Building in the Computer Role-Playing Game a useful extension of inquiry into authorship, media history, and the role of fantasy in computer game design.
Ultimate Beginner's Guide for Minecrafters: Unofficial Tips and Tricks to Survive and Thrive in the Overworld!
by Megan MillerThe most comprehensive guide available for new players learning the ropes of the world's most popular game—Minecraft! NOT OFFICIAL MINECRAFT PRODUCT. NOT APPROVED BY OR ASSOCIATED WITH MOJANG. Immerse yourself in a new, vibrant, delightful world—exploring, fishing, farming, fighting (if you want), fossil-hunting, and so much more. Unlike any other game world, in Minecraft, you can touch, pick up, and place pretty much anything you see, anywhere; you can travel as far as you want in any direction, from desert to ocean to snowy mountains and crystal caves; and you can create any structure, from a humble animal pen to a giant working rollercoaster, using just the blocks the world is made of. There&’s just so much to do in Minecraft that it&’s very easy to overlook some of the extensive and fantastic gameplay. This guide will show you how to survive and thrive in this deep, broad, and complex world. It&’s chock full of pro tips, challenges, and step-by-step instructions that will get you on the ground and running—and sneaking, boating, swimming (or even flying with rare elytra wings)! From how to find or build a simple shelter on your first night, to finding exotic hidden temples (and loot) and dimensions, this guide will step you through the must-know basics, including: What to do on your first day (and second, and third, and more!)The important places to visit and lootHow to travel and what to bring with youHow to avoid getting lostHow to gain the upper hand with skeletons, zombies, and other creepy mobsThe sturdiest and strongest weapons and tools to craftHow to build and destroy (TNT anyone?)The best way to mine for precious diamondsWhere to go if you like a battle (and how to avoid them!)How to find the hidden dimensions (and denizens) like the Nether and the EndPro tips, challenges, and step-by-step activities to get you in the groove
Ultimate Guide To Instagram For Business
by Kim Walsh-PhillipsAre you ready to tap into Instagram's booming network of 600 million viable customers? With theUltimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business.
Ultimate Guide to Facebook Advertising
by Perry Marshall Thomas Meloche Keith KranceGET BRAND NEW CUSTOMERS FROM FACEBOOK TODAYPerry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences-then, how to reach them, convert them, and keep them as your fan, friend, and customer for life.Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You'll see how to gain dramatically on your investment-in clicks, customers, and profits.Discover how to: Create a campaign and find new customers in minutes Get local customers to visit your store or event Profile your audience using Facebook Graph Search and Ad Manager The perfect bidding strategy for your objectives and budget Hyper-target your audience with segment-specific ads Track and follow leads and customers Achieve measurable profits while you inform and entertain your fans Avoid ad fatigue with the perfect Newsfeed Ad Merge direct response with content marketing to ignite everything
Ultimate Guide to Google AdWords
by Perry Marshall Bryan ToddDouble Your Web Traffic - Overnight!Google gets searched more than 1 billion times every day-creating an unbelievable opportunity to get your business in front of thousands every minute...IF you know what you're doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. Learn how to build an aggressive , streamlined campaign proven to increase your search engine visibility, consistently capture clicks and increase sales. No other guide is as comprehensive, or current in it's coverage of today's fastest, most powerful advertising medium. Pay only for leads, signups or sales rather than just clicks Connect Google ads to social media Use Google's Conversion Optimizer function to it's fullest Best practices for using Google's Display Network Know the latest information on "relevance" and how to keep Quality Scores high Build a powerful, streamlined campaign from scratch Develop high quality keyword lists Write killer advertising and website copy that gets clicks Get your ads in front of the best audience possible Keep your ads showing up with high quality scores Triple your traffic with Google's Display Network Earn high rankings in Google's organic search results Slash your bid prices Gain more conversions and sales Avoid costly mistakes made by all Google advertisers Determine what's working with Google's conversion tracking
Ultimate Guide to Google AdWords
by Perry Marshall Bryan Todd Mike RhodesGoogle processes nearly 6 billion searches every day-making it a powerful advertising medium your business can't afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.You'll learn how to:Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google's Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn't working with Google's AdWords
Ultimate Guide to Link Building
by Garrett French Eric WardThe web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.
Ultimate Guide to LinkedIn for Business
by Ted Prodromou Perry Marshall James MalinchakThis popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure.Updates in this edition include: staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs; expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact; t how to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers; smarter LinkedIn Search that saves time and money with customized, comprehensive results. Other important topics covered include: techniques and tips to easily navigate LinkedIn's interface; timesaving tips on finding and matching data from businesses and people; expert guidance on super-charging a business or individual profile; insider advice on getting found through LinkedIn and maximizing search; professional instruction on promoting a LinkedIn profile. The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn's interface.
Ultimate Guide to LinkedIn for Business
by Ted ProdromouLinkedIn, which began in the living room of co-founder Reid Hoffman in 2002, is now the world's largest professional network on the Internet with 150 million users. In 2011 alone there were 4.5 million professionally oriented searches on LinkedIn. This vast resource is not only the number one way reconnect with former colleagues and employers and get job leads, it has become the fastest-growing, most powerful source for businesses to target the right potential customers, partners, and employees.The Ultimate Guide to LinkedIn for Business, by longtime Internet authority Ted Prodromou, offers a wealth of zero or low-cost methods for maximizing this dynamic resource. It's easy to get started on LinkedIn, but fully mastering its intricacies and knowing how to get the most effective connections that lead to greater exposure, increased marketshare, and breakout sales can be tricky and time-consuming. Whereas most people think of LinkedIn as merely a way to get "job leads," those who follow Ted's instruction develop a strategic approach to engaging people and multiplying the links that can open up business in revolutionary, unexpected ways-including globally.
Ultimate Guide to Optimizing Your Website
by Jon RognerudWritten for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an "at the kitchen table" type dialogue for accessibility and an advanced strategy section takes readers to the next level.
Ultimate Guide to Pay-Per-Click Advertising
by Richard StokesMillions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it.Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones - not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, "Search Extensions" have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience.With insider insight from Stokes and using proven strategies from today's search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.
Ultimate Guide to Pinterest for Business
by Karen LelandWith 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content; and Pinterest etiquette. Business owners learn to expand their business and brand's success - one pin at a time.
Ultimate Guide to Search Engine Optimization
by Jon RognerudWritten for beginners, Rognerud offers every tip, trick and secret from keyword research, competitive analysis, marketing and messaging, content development, link building, conversions and tracking of search engine positions. Local search, social media and blogging are new to this edition, and show examples and steps on how to optimize these important, new development areas. Members only website offers free videos, step-by-step examples and updates and tools to help track your competition. Social media search content is updated to reflect strategies and market information Blog optimization steps are included with best SEO tactics for creating search engine friendly sites Includes top 10 hottest WordPress plugins you must use for top traffic boost Local SEO section shows you how to avoid the most common mistakes on optimizing for local search. local search. The updated section on Google analytics shows how to track top keywords and pages. Find out where visitors are leaving your site and if they are coming back and give readers the tools to fix an existing site that may have traffic but doesn't convert it into sales. Offers an updated link building section with new white hat SEO link building tactics to provide better long term rankings and traffic building.
Ultimate Guide to Twitter for Business
by Ted ProdromouWho should you follow? How many people should you follow? How often should you tweet?Most people don't get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.
Ultimate Guide to YouTube for Business
by Jason R. RichFrom video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich - joined by YouTube-savvy entrepreneurs - reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.
Ultimate LEGO Worldbuilding and Architecture: How to Create Anything with Speedy Techniques at a Low Price (Maker Innovations Series)
by Mark RollinsWhile most see LEGO as a toy, in reality it is much more than just that; it is a way to build a world from the brick up. Although LEGO might have playsets, it is the LEGO enthusiasts that can really make miniature worlds of wonder. This book is for those that want to create something massive and learn how to replicate the real (or imagined) world in LEGO. You’ll start with an introductory view of LEGO and review a collection of projects that can be built with a small budget. You’ll then decide what to build so the dream can be given form and apply the techniques used to create something that can stand strong. Once the basic model is built, instructions are given on how to bring it to life with details. Ultimate LEGO Worldbuilding and Architecture will allow Lego enthusiasts and amateurs to take their dreams, whatever they may be, and bring them to life in the easiest and most cost-effective way. What You'll Learn Grasp LEGO basics Create your instructions for big builds Construct a solid architectural foundation Build expediently on a budget Who This Book Is For Beginner Lego enthusiasts.
Ultimate Performance Analysis Tool: Implementation Of Network Measures Based On Adjacency Matrices For Team Sports (SpringerBriefs in Applied Sciences and Technology)
by Filipe Manuel Clemente Quoc Trong Nguyen Acácio F.P.P. Correia Frutuoso G. Silva Fernando Manuel MartinsThis book introduces the ultimate performance analysis tool (uPATO) as a new software to compute social network metrics in the scope of team sports analysis. The reader will identify the algorithms to test the general properties of the team, the co-dependencies and the centrality levels of players, i.e. to evaluate the individual, sub-group, and team performance analysis. As uPATO tool implements the metrics for all options, namely for unweighted graphs, weighted graphs, unweighted digraphs and weighted digraphs, it is also useful for network analysis into other areas beyond team sports. The book assists the reader to compute the metrics and to use it in different scenarios.
Ultimate Unofficial Survival Tactics for Fortnite Battle Royale: Discover the Island's Best Loot (Ultimate Survival Tactics for Fortnite B)
by Jason R. RichBe first to find the best loot and battle your way to victory! Ultimate Unofficial Survival Tactics for Fortnite Battle Royale: Discover the Island’s Best Loot offers a comprehensive overview of the game, and includes strategies for survival, building, exploration, and engaging in combat that every gamer must master to ultimately achieve success. Inside, you’ll discover what’s available and how to find and acquire the many different types of weapons, ammo, loot items, and resources, and learn proven strategies for using each item in a variety of situations that’ll aid in your survival and battle victories. Whether you’re using a PC, Mac, Playstation 4, Xbox One, Nintendo Switch, Apple iPhone, Apple iPad, or Android-based mobile device, this unofficial, full-color strategy guide will introduce you to the many different items that can be found, collected, and utilized during your stay on the island. Learn to assess situations and collect the best arsenal to meet your challengesFind your key to survival by knowing when and how to use your arsenalMaster strategies for survival, building, and explorationLearn the best way to engage in combat, which every gamer must master to achieve success