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Wertime
by Kent Wertime Ian Fenwick"We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf. " -Miles Young, Chairman, Ogilvy & Mather Asia Pacific "The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth. " -John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School "Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice. " -Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www. contagiousmagazine. com "DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business. " -Dipak C. Jain, Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition. " -John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search "Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory. " -Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group
Wertschöpfung und Digitalisierung: Konzepte und Methoden zur Umsetzung in Projekten
by Jürgen SchröderDas Buch beschreibt Methoden und Konzepte, die in verschiedenen Forschungs- und Praxisprojekten eingesetzt wurden. Diese Forschung basiert auf dem Lean Management und der Wertschöpfungsorientierung in Projekten und Produktionsprozessen. Die Methoden ermöglichen eine zielgerichtete Optimierung von Prozessen hinsichtlich deren Wertschöpfung. Darunter fallen die Value Added Heat Map sowie die Value Stream Model and Notation als Visualisierungsmethoden. Ein weiterer Schwerpunkt ist der Zusammenhang von Maßnahmen zur Digitalisierung bzw. der digitalen Transformation und deren Auswirkung auf die Wertschöpfungskonzentration in Unternehmen und Dienstleistungsbetrieben. Außerdem wird dargestellt, inwiefern die Zusammenarbeit von Hochschulen und Unternehmen einen Beitrag zur Wertschöpfungssteigerung leisten kann.
Wertschöpfungsnetzwerke deutscher Cloud-Anbieter: HMD Best Paper Award 2013 (essentials)
by Norman Pelzl Andreas Helferich Georg HerzwurmDie Autoren untersuchen in diesem Beitrag die Wertschöpfungsnetzwerke deutscher Cloud-Anbieter anhand einer Clusteranalyse. Auf Basis der Ergebnisse und vorgestellten Fallbeispiele sind Cloud-Anbieter in der Lage, sich einem der Cluster zuzuordnen, ihr eigenes Wertschöpfungsnetzwerk zu analysieren sowie Optionen zur Neukonfiguration der Wertschöpfungsarchitektur zu identifizieren. Cloud Computing hat nicht nur das Potenzial, IT-Nutzung signifikant umzugestalten, sondern auch IT-Angebote erheblich zu innovieren. Aufgrund des starken Marktwachstums werden etablierte IT-Anbieter gezwungen, ihre Geschäftsmodelle grundlegend zu überdenken. Die Abkehr von herkömmlichen Geschäftsmodellen erzwingt eine Neupositionierung von Aktivitäten innerhalb des Wertschöpfungsnetzwerks. Insbesondere durch die Vernetzung der Cloud-Services eröffnen sich neue Optionen für IT-Unternehmen.
The Westminster Lobby Correspondents: A Sociological Study of National Political Journalism (Routledge Revivals)
by Jeremy TunstallThe Westminster Lobby correspondents have a special place in both the politics and the mass media of Britain. These journalists dominate the behind-the-scenes reporting of British national politics. In this book, originally published in 1970, Jeremy Tunstall presents the first systematic social science study of the uniquely British phenomenon of Lobby correspondents.The study includes data collected from interviews with the national Lobby correspondents, who also completed lengthy questionnaires. It contains evidence of their careers, political opinions, pay, working conditions, relationships with their employing news organization and political news sources, and on the way in which the correspondents both compete with, and exchange information with, each other. As well as this fascinating empirical data, the book offers an important contribution to the sociology of politics and the mass media, and to the study of ‘organizational intelligence’ and the sociology of occupations.There had long centred upon the Lobby correspondents many myths and misconceptions, which Jeremy Tunstall effectively demolishes. (The so-called ‘Lobby rules’ were here published for the first time.) Other real dilemmas are, however, revealed: the competing demands of publicity and secrecy; the dilemmas of British politics in which basic principles – such as Parliamentary supremacy and Cabinet secrecy – are daily breached, not only by the correspondents, but also by leading politicians; and the problems of a system of political communication whose obsession with daily news values is so similar to official and academic contributions. With media and politics still very much linked today, this reissue can be read and enjoyed in its historical context.
Wharfie Animator: Harry Reade, The Sydney Waterfront, and the Cuban Revolution
by Max BannahThis book examines the life of the Australian artist Harry Reade (1927–1998) and his largely overlooked contribution to animation. It constitutes a biography of Reade, tracing his life from his birth to his period of involvement with animation between 1956 and 1969. It explores the forces that shaped Reade and chronicles his experiences as a child, his early working life, the influence of left-wing ideology on his creative development, his introduction to animation through the small but radical Waterside Workers’ Federation Film Unit (WWFFU), and the influence he had on the development of Cuban animation as an educational tool of the Revolution. Key Features The text offers an alternative framework for considering the political, social, and cultural themes that characterised 1950s Australia and 1960s Cuba. A rare look into the cultural heritage of labor organizations and the populist power of animation to stimulate radical social consciousness. The book also crosses a range of intellectual disciplines, including Animation Studies, Art History, Cinema Studies, and the Social and Political Histories of Australia and Cuba. Max Bannah lives on Queensland’s Sunshine Coast. Between 1976 and 2010, he worked in Brisbane as an animator producing television commercials, short films, and cartoon graphics. He also lectured in Animation History and Practice and Drawing for Animation at the Queensland University of Technology where, in 2007, he completed his Masters by Research thesis, "A Cause for Animation: Harry Reade and the Cuban Revolution."
What a Boy Wants
by Nyrae DawnIf you adore Jennifer E. Smith's The Statistical Probability of Love at First Sight and Jessica Park's Flat-Out Love, you'll love this book.Courtesy of watching his mom's relationships, Sebastian Hawkins knows what girls need to do to get a guy. He has what he considers a PHD in hooking up. When he needs extra cash for a car, Sebastian starts up an online venture as The Hook-up Doctor, to anonymously help girls land the guy of their dreams. Of course, his services don't offer a happily-ever-after guarantee. He's seen firsthand getting together never means staying together. And then he falls in love... With the last girl he would expect...Totally not in his game plan. Suddenly, Sebastian finds himself muddled in the game he's always prided himself on. He can't even pick up girls at parties anymore! Why would anyone want to be in love when it turns you into a stuttering, screwed-up, mess with really lame stalker tendencies? Stalking? Totally not his gig. But the Hook-up Doctor won't let himself go down easily. He's always known how to give a girl what she wants and now it's time to figure out what a boy wants... and he definitely plans on getting it.A companion novel to What a Boy Needs.
What AI Can Do: Strengths and Limitations of Artificial Intelligence
by Manuel Cebral-LouredaThe philosopher Spinoza once asserted that no one knows what a body can do, conceiving an intrinsic bodily power with unknown limits. Similarly, we can ask ourselves about Artificial Intelligence (AI): To what extent is the development of intelligence limited by its technical and material substrate? In other words, what can AI do? The answer is analogous to Spinoza’s: Nobody knows the limit of AI. Critically considering this issue from philosophical, interdisciplinary, and engineering perspectives, respectively, this book assesses the scope and pertinence of AI technology and explores how it could bring about both a better and more unpredictable future. What AI Can Do highlights, at both the theoretical and practical levels, the cross-cutting relevance that AI is having on society, appealing to students of engineering, computer science, and philosophy, as well as all who hold a practical interest in the technology.
What Algorithms Want: Imagination in the Age of Computing
by Ed FinnWe depend on -- we believe in -- algorithms to help us get a ride, choose which book to buy, execute a mathematical proof. It's as if we think of code as a magic spell, an incantation to reveal what we need to know and even what we want. Humans have always believed that certain invocations -- the marriage vow, the shaman's curse -- do not merely describe the world but make it. Computation casts a cultural shadow that is shaped by this long tradition of magical thinking. In this book, Ed Finn considers how the algorithm -- in practical terms, "a method for solving a problem" -- has its roots not only in mathematical logic but also in cybernetics, philosophy, and magical thinking. Finn argues that the algorithm deploys concepts from the idealized space of computation in a messy reality, with unpredictable and sometimes fascinating results. Drawing on sources that range from Neal Stephenson's Snow Crash to Diderot's Encyclopédie, from Adam Smith to the Star Trek computer, Finn explores the gap between theoretical ideas and pragmatic instructions. He examines the development of intelligent assistants like Siri, the rise of algorithmic aesthetics at Netflix, Ian Bogost's satiric Facebook game Cow Clicker, and the revolutionary economics of Bitcoin. He describes Google's goal of anticipating our questions, Uber's cartoon maps and black box accounting, and what Facebook tells us about programmable value, among other things.If we want to understand the gap between abstraction and messy reality, Finn argues, we need to build a model of "algorithmic reading" and scholarship that attends to process, spearheading a new experimental humanities.
What Algorithms Want: Imagination in the Age of Computing
by Ed FinnThe gap between theoretical ideas and messy reality, as seen in Neal Stephenson, Adam Smith, and Star Trek. We depend on—we believe in—algorithms to help us get a ride, choose which book to buy, execute a mathematical proof. It's as if we think of code as a magic spell, an incantation to reveal what we need to know and even what we want. Humans have always believed that certain invocations—the marriage vow, the shaman's curse—do not merely describe the world but make it. Computation casts a cultural shadow that is shaped by this long tradition of magical thinking. In this book, Ed Finn considers how the algorithm—in practical terms, “a method for solving a problem”—has its roots not only in mathematical logic but also in cybernetics, philosophy, and magical thinking. Finn argues that the algorithm deploys concepts from the idealized space of computation in a messy reality, with unpredictable and sometimes fascinating results. Drawing on sources that range from Neal Stephenson's Snow Crash to Diderot's Encyclopédie, from Adam Smith to the Star Trek computer, Finn explores the gap between theoretical ideas and pragmatic instructions. He examines the development of intelligent assistants like Siri, the rise of algorithmic aesthetics at Netflix, Ian Bogost's satiric Facebook game Cow Clicker, and the revolutionary economics of Bitcoin. He describes Google's goal of anticipating our questions, Uber's cartoon maps and black box accounting, and what Facebook tells us about programmable value, among other things.If we want to understand the gap between abstraction and messy reality, Finn argues, we need to build a model of “algorithmic reading” and scholarship that attends to process, spearheading a new experimental humanities.
The What and How of Modelling Information and Knowledge: From Mind Maps to Ontologies
by C. Maria KeetThe main aim of this book is to introduce a group of models and modelling of information and knowledge comprehensibly. Such models and the processes for how to create them help to improve the skills to analyse and structure thoughts and ideas, to become more precise, to gain a deeper understanding of the matter being modelled, and to assist with specific tasks where modelling helps, such as reading comprehension and summarisation of text. The book draws ideas and transferrable approaches from the plethora of types of models and the methods, techniques, tools, procedures, and methodologies to create them in computer science. This book covers five principal declarative modelling approaches to model information and knowledge for different, yet related, purposes. It starts with entry-level mind mapping, to proceed to biological models and diagrams, onward to conceptual data models in software development, and from there to ontologies in artificial intelligence and all the way to ontology in philosophy. Each successive chapter about a type of model solves limitations of the preceding one and turns up the analytical skills a notch. These what-and-how for each type of model is followed by an integrative chapter that ties them together, comparing their strengths and key characteristics, ethics in modelling, and how to design a modelling language. In so doing, we’ll address key questions such as: what type of models are there? How do you build one? What can you do with a model? Which type of model is best for what purpose? Why do all that modelling? The intended audience for this book is professionals, students, and academics in disciplines where systematic information modelling and knowledge representation is much less common than in computing, such as in commerce, biology, law, and humanities. And if a computer science student or a software developer needs a quick refresher on conceptual data models or a short solid overview of ontologies, then this book will serve them well.
What Color Is Your Parachute? Guide to Job-Hunting Online (Sixth Edition): Blogging, Career Sites, Gateways, Getting Interviews, Job Boards, Job Search Engines, Personal Websites, Posting Resumes, Research Sites, Social Networking
by Richard Nelson Bolles Mark Emery BollesBefore you start your Internet job-hunt, there are some things that you must know, like: * Why are job sites like Monster and CareerBuilder so stunningly ineffective? * What can you do to make sure your resumes survive the elimination process? * How do you find the information that search engines like Google can't? * How can you tell the difference between a genuinely helpful job board, and a website designed only to collect resumes? * When are hobby forums more helpful than business networking sites? * When is the Internet not helpful when job-hunting? * What is the fatal flaw of all social networking sites? The Guide to Job-Hunting Online, 6th Edition, not only answers these questions and many more, but shows you how to comprehensively and effectively use the Internet for all aspects of your job-hunt. This companion to What Color Is Your Parachute?, the best-selling job-hunting book in the world, has been completely rewritten for our changing times and includes hundreds of updated website recommendations and descriptions. The Guide to Job-Hunting Online shows you how to quickly find the data that will be most helpful to you, how to identify and research the places where you will most enjoy working, how to leverage the power of social networking sites, and how to use your Internet time most effectively, avoiding the common pitfalls and setting you up for success.
What Comes After Farce?: Art and Criticism at a Time of Debacle
by Hal FosterSurveying the artistic and cultural scene in the era of Trump In a world where truth is cast in doubt and shame has gone missing, what are artists and critics on the left to do? How to demystify a political order that laughs away its own contradictions? How to mock leaders who thrive on the absurd? And why, in any event, offer more outrage to a media economy that feeds on the same? Such questions are grist to the mill of Hal Foster, who, in What Comes after Farce?, delves into recent developments in art, criticism, and fiction under the current regime of war, surveillance, extreme inequality, and media disruption. Concerned first with the cultural politics of emergency since 9/11, including the use and abuse of trauma, conspiracy, and kitsch, he moves on to consider the neoliberal makeover of aesthetic forms and art institutions during the same period. A final section surveys signal transformations in art, film, and writing. Among the phenomena explored are machine vision (images produced by machines for other machines without a human interface), operational images (images that do not represent the world so much as intervene in it), and the algorithmic scripting of information that pervades our everyday lives. If all this sounds dire, it is. In many respects we look out on a world that has moved, not only politically but also technologically, beyond our control. Yet Foster also sees possibility in the current debacle: the possibility to pressure the cracks in this order, to turn emergency into change.
What Curriculum for the Information Age
by Mary Alice WhiteFirst Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
by Nicholas J. WebbThe best companies in the world discover what their customers desire--and then deliver it in memorable and deeply human experiences. How well do you know your customers?What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:Gain invaluable insights into who they are and what they care aboutUse listening posts and Contact Point Innovation to refine customer typesEngineer experiences for each micromarket that are not only exceptional, but insanely relevantConnect across the five most important touchpointsCo-create with your customersAnd much moreWhen you learn to provide your customers with exactly what they want, they not only buy--they come back again and again...and bring their friends.
What Does it Mean to be Human? Life, Death, Personhood and the Transhumanist Movement (Anticipation Science #3)
by D. John DoyleThis book is a critical examination of the philosophical and moral issues in relation to human enhancement and the various related medical developments that are now rapidly moving from the laboratory into the clinical realm. In the book, the author critically examines technologies such as genetic engineering, neural implants, pharmacologic enhancement, and cryonic suspension from transhumanist and bioconservative positions, focusing primarily on moral issues and what it means to be a human in a setting where technological interventions sometimes impact strongly on our humanity. The author also introduces the notion that death is a process rather than an event, as well as identifies philosophical and clinical limitations in the contemporary determination of brain death as a precursor to organ procurement for transplantation. The discussion on what exactly it means to be dead is later applied to explore philosophical and clinical issues germane to the cryonics movement. Written by a physician/ scientist and heavily referenced to the peer-reviewed medical and scientific literature, the book is aimed at advanced students and academics but should be readable by any intelligent reader willing to carry out some side-reading. No prior knowledge of moral philosophy is assumed, as the various key approaches to moral philosophy are outlined early in the book.
What Every Engineer Should Know About Cyber Security and Digital Forensics (What Every Engineer Should Know)
by Joanna F. DeFranco Bob MaleyMost organizations place a high priority on keeping data secure, but not every organization invests in training its engineers or employees in understanding the security risks involved when using or developing technology. Designed for the non-security professional, What Every Engineer Should Know About Cyber Security and Digital Forensics is an overview of the field of cyber security. The Second Edition updates content to address the most recent cyber security concerns and introduces new topics such as business changes and outsourcing. It includes new cyber security risks such as Internet of Things and Distributed Networks (i.e., blockchain) and adds new sections on strategy based on the OODA (observe-orient-decide-act) loop in the cycle. It also includes an entire chapter on tools used by the professionals in the field. Exploring the cyber security topics that every engineer should understand, the book discusses network and personal data security, cloud and mobile computing, preparing for an incident and incident response, evidence handling, internet usage, law and compliance, and security forensic certifications. Application of the concepts is demonstrated through short case studies of real-world incidents chronologically delineating related events. The book also discusses certifications and reference manuals in the areas of cyber security and digital forensics. By mastering the principles in this volume, engineering professionals will not only better understand how to mitigate the risk of security incidents and keep their data secure, but also understand how to break into this expanding profession.
What Every Engineer Should Know About Data-Driven Analytics (What Every Engineer Should Know)
by Phillip A. Laplante Satish Mahadevan SrinivasanWhat Every Engineer Should Know About Data-Driven Analytics provides a comprehensive introduction to the theoretical concepts and approaches of machine learning that are used in predictive data analytics. By introducing the theory and by providing practical applications, this text can be understood by every engineering discipline. It offers a detailed and focused treatment of the important machine learning approaches and concepts that can be exploited to build models to enable decision making in different domains. Utilizes practical examples from different disciplines and sectors within engineering and other related technical areas to demonstrate how to go from data, to insight, and to decision making. Introduces various approaches to build models that exploits different algorithms. Discusses predictive models that can be built through machine learning and used to mine patterns from large datasets. Explores the augmentation of technical and mathematical materials with explanatory worked examples. Includes a glossary, self-assessments, and worked-out practice exercises. Written to be accessible to non-experts in the subject, this comprehensive introductory text is suitable for students, professionals, and researchers in engineering and data science.
What Every Engineer Should Know About Developing Real-Time Embedded Products (What Every Engineer Should Know)
by Kim R. FowlerYou can find them in your wristwatch or MP3 player; they perform specific functions in washing machines, traffic lights, and even pacemakers. Embedded systems are pervasive, ubiquitous, and widespread throughout our daily lives. Developing these real-time embedded products requires an understanding of the interactions between different disciplines,
What Every Engineer Should Know About Digital Accessibility (ISSN)
by Sarah Horton David SloanAccessibility is a core quality of digital products to be deliberately addressed throughout the development lifecycle. What Every Engineer Should Know About Digital Accessibility will prepare readers to integrate digital accessibility into their engineering practices. Readers will learn how to accurately frame accessibility as an engineering challenge so they are able to address the correct problems in the correct way.Illustrated with diverse perspectives from accessibility practitioners and advocates, this book describes how people with disabilities use technology, the nature of accessibility barriers in the digital world, and the role of engineers in breaking down those barriers. Accessibility competence for current, emerging, and future technologies is addressed through a combination of guiding principles, core attributes and requirements, and accessibility‑informed engineering practices.FEATURES Discusses how technology can support inclusion for people with disabilities and how rigorous engineering processes help create quality user experiences without introducing accessibility barriers Explains foundational principles and guidelines that build core competency in digital accessibility as they are applied across diverse and emerging technology platforms Highlights practical insights into how engineering teams can effectively address accessibility throughout the technology development lifecycle Uses international standards to define and measure accessibility quality Written to be accessible to non‑experts in the subject area, What Every Engineer Should Know About Digital Accessibility is aimed at students, professionals, and researchers in the field of software engineering.
What Every Engineer Should Know About Excel (What Every Engineer Should Know #50)
by J. P. Holman Blake K. Holman<p>Understanding the powerful computational and graphics capabilities of Microsoft Excel is an enormous benefit to engineers and technical professionals in almost any field and at all levels of experience. What Every Engineer Should Know About Excel is a practical guide to unlocking the features and functions of this program, using examples and screenshots to walk readers through the steps to build a strong understanding of the material. <p>This second edition is updated to reflect the latest version of Excel (2016) and expands its scope to include data management, connectivity to external data sources, and integration with "the cloud" for optimal use of the Excel product. It also introduces the ribbon bar navigation prevalent in Microsoft products beginning with the 2007 version of MS Office. Covering a variety of topics in self-contained chapters, this handy guide will also prove useful for professionals in IT, finance, and real estate.</p>
What Every Engineer Should Know about Microcomputers: Hardware/Software Design: a Step-by-step Example, Second Edition,
by William S. Bennett Carl F. Evert Jr. Leslie C. LanderRevised and expanded guide demonstrates microcomputer usage by working through one simple design challenge and explaining its solution. This edition features the contributions of an Ada expert, demonstrates (in 14 new chapters) the development of a microcomputer system structured by this language.
What Every Engineer Should Know About Modeling and Simulation (What Every Engineer Should Know)
by Raymond J. Madachy Daniel HoustonThis practical book presents fundamental concepts and issues in computer modeling and simulation (M&S) in a simple and practical way for engineers, scientists, and managers who wish to apply simulation successfully to their real-world problems. It offers a concise approach to the coverage of generic (tool-independent) M&S concepts and enables engineering practitioners to easily learn, evaluate, and apply various available simulation concepts. Worked out examples are included to illustrate the concepts and an example modeling application is continued throughout the chapters to demonstrate the techniques. The book discusses modeling purposes, scoping a model, levels of modeling abstraction, the benefits and cost of including randomness, types of simulation, and statistical techniques. It also includes a chapter on modeling and simulation projects and how to conduct them for customer and engineer benefit and covers the stages of a modeling and simulation study, including process and system investigation, data collection, modeling scoping and production, model verification and validation, experimentation, and analysis of results.
What Every Engineer Should Know About Project Management
by Arnold M. Ruskin W. Eugene EstesCovering the roles and responsibilities of the project manager, this second edition describes requirement specifications, work breakdown structures, project control and risk management, and offers new information on motivation, matrix arrangements, and project records. Discussing the anatomy of a project planning and control and techniques, the aut
What Every Engineer Should Know about Software Engineering (What Every Engineer Should Know)
by Phillip A. Laplante Mohamad KassabThis book offers a practical approach to understanding, designing, and building sound software based on solid principles. Using a unique Q&A format, this book addresses the issues that engineers need to understand in order to successfully work with software engineers, develop specifications for quality software, and learn the basics of the most common programming languages, development approaches, and paradigms. The new edition is thoroughly updated to improve the pedagogical flow and emphasize new software engineering processes, practices, and tools that have emerged in every software engineering area. Features: Defines concepts and processes of software and software development, such as agile processes, requirements engineering, and software architecture, design, and construction. Uncovers and answers various misconceptions about the software development process and presents an up-to-date reflection on the state of practice in the industry. Details how non-software engineers can better communicate their needs to software engineers and more effectively participate in design and testing to ultimately lower software development and maintenance costs. Helps answer the question: How can I better leverage embedded software in my design? Adds new chapters and sections on software architecture, software engineering and systems, and software engineering and disruptive technologies, as well as information on cybersecurity. Features new appendices that describe a sample automation system, covering software requirements, architecture, and design. This book is aimed at a wide range of engineers across many disciplines who work with software.
What Every Engineer Should Know About the Internet of Things (What Every Engineer Should Know)
by Joanna F. DeFranco Mohamad KassabInternet of Things (IoT) products and cyber-physical systems (CPS) are being utilized in almost every discipline and there continues to be significant increases in spending on design, development, and deployment of IoT applications and analytics within every domain, from our homes, schools, government, and industry. This practical text provides an introduction to IoT that can be understood by every engineering discipline and discusses detailed applications of IoT. Developed to help engineers navigate this increasingly important and cross-disciplinary topic, this work: Offers research-based examples and case studies to facilitate the understanding of each IoT primitive Highlights IoT’s connection to blockchain Provides and understanding of benefits and challenges of IoT and its importance to a variety of engineering disciplines Written to be accessible to non-experts in the subject, What Every Engineer Should Know About the Internet of Things communicates the importance of this technology and how it can support and challenge all interrelated actors as well as all involved assets across many domains.