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Ultimate Guide to Google AdWords
by Perry Marshall Bryan Todd Mike RhodesGoogle processes nearly 6 billion searches every day-making it a powerful advertising medium your business can't afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.You'll learn how to:Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google's Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn't working with Google's AdWords
Ultimate Guide to Link Building
by Garrett French Eric WardThe web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.
Ultimate Guide to LinkedIn for Business
by Ted Prodromou Perry Marshall James MalinchakThis popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure.Updates in this edition include: staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs; expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact; t how to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers; smarter LinkedIn Search that saves time and money with customized, comprehensive results. Other important topics covered include: techniques and tips to easily navigate LinkedIn's interface; timesaving tips on finding and matching data from businesses and people; expert guidance on super-charging a business or individual profile; insider advice on getting found through LinkedIn and maximizing search; professional instruction on promoting a LinkedIn profile. The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn's interface.
Ultimate Guide to LinkedIn for Business
by Ted ProdromouLinkedIn, which began in the living room of co-founder Reid Hoffman in 2002, is now the world's largest professional network on the Internet with 150 million users. In 2011 alone there were 4.5 million professionally oriented searches on LinkedIn. This vast resource is not only the number one way reconnect with former colleagues and employers and get job leads, it has become the fastest-growing, most powerful source for businesses to target the right potential customers, partners, and employees.The Ultimate Guide to LinkedIn for Business, by longtime Internet authority Ted Prodromou, offers a wealth of zero or low-cost methods for maximizing this dynamic resource. It's easy to get started on LinkedIn, but fully mastering its intricacies and knowing how to get the most effective connections that lead to greater exposure, increased marketshare, and breakout sales can be tricky and time-consuming. Whereas most people think of LinkedIn as merely a way to get "job leads," those who follow Ted's instruction develop a strategic approach to engaging people and multiplying the links that can open up business in revolutionary, unexpected ways-including globally.
Ultimate Guide to Optimizing Your Website
by Jon RognerudWritten for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an "at the kitchen table" type dialogue for accessibility and an advanced strategy section takes readers to the next level.
Ultimate Guide to Pay-Per-Click Advertising
by Richard StokesMillions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it.Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones - not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, "Search Extensions" have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience.With insider insight from Stokes and using proven strategies from today's search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.
Ultimate Guide to Pinterest for Business
by Karen LelandWith 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content; and Pinterest etiquette. Business owners learn to expand their business and brand's success - one pin at a time.
Ultimate Guide to Search Engine Optimization
by Jon RognerudWritten for beginners, Rognerud offers every tip, trick and secret from keyword research, competitive analysis, marketing and messaging, content development, link building, conversions and tracking of search engine positions. Local search, social media and blogging are new to this edition, and show examples and steps on how to optimize these important, new development areas. Members only website offers free videos, step-by-step examples and updates and tools to help track your competition. Social media search content is updated to reflect strategies and market information Blog optimization steps are included with best SEO tactics for creating search engine friendly sites Includes top 10 hottest WordPress plugins you must use for top traffic boost Local SEO section shows you how to avoid the most common mistakes on optimizing for local search. local search. The updated section on Google analytics shows how to track top keywords and pages. Find out where visitors are leaving your site and if they are coming back and give readers the tools to fix an existing site that may have traffic but doesn't convert it into sales. Offers an updated link building section with new white hat SEO link building tactics to provide better long term rankings and traffic building.
Ultimate Guide to Twitter for Business
by Ted ProdromouWho should you follow? How many people should you follow? How often should you tweet?Most people don't get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.
Ultimate Guide to YouTube for Business
by Jason R. RichFrom video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich - joined by YouTube-savvy entrepreneurs - reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.
Ultimate LEGO Worldbuilding and Architecture: How to Create Anything with Speedy Techniques at a Low Price (Maker Innovations Series)
by Mark RollinsWhile most see LEGO as a toy, in reality it is much more than just that; it is a way to build a world from the brick up. Although LEGO might have playsets, it is the LEGO enthusiasts that can really make miniature worlds of wonder. This book is for those that want to create something massive and learn how to replicate the real (or imagined) world in LEGO. You’ll start with an introductory view of LEGO and review a collection of projects that can be built with a small budget. You’ll then decide what to build so the dream can be given form and apply the techniques used to create something that can stand strong. Once the basic model is built, instructions are given on how to bring it to life with details. Ultimate LEGO Worldbuilding and Architecture will allow Lego enthusiasts and amateurs to take their dreams, whatever they may be, and bring them to life in the easiest and most cost-effective way. What You'll Learn Grasp LEGO basics Create your instructions for big builds Construct a solid architectural foundation Build expediently on a budget Who This Book Is For Beginner Lego enthusiasts.
Ultimate Performance Analysis Tool: Implementation Of Network Measures Based On Adjacency Matrices For Team Sports (SpringerBriefs in Applied Sciences and Technology)
by Filipe Manuel Clemente Quoc Trong Nguyen Acácio F.P.P. Correia Frutuoso G. Silva Fernando Manuel MartinsThis book introduces the ultimate performance analysis tool (uPATO) as a new software to compute social network metrics in the scope of team sports analysis. The reader will identify the algorithms to test the general properties of the team, the co-dependencies and the centrality levels of players, i.e. to evaluate the individual, sub-group, and team performance analysis. As uPATO tool implements the metrics for all options, namely for unweighted graphs, weighted graphs, unweighted digraphs and weighted digraphs, it is also useful for network analysis into other areas beyond team sports. The book assists the reader to compute the metrics and to use it in different scenarios.
Ultimate Unofficial Survival Tactics for Fortnite Battle Royale: Discover the Island's Best Loot (Ultimate Survival Tactics for Fortnite B)
by Jason R. RichBe first to find the best loot and battle your way to victory! Ultimate Unofficial Survival Tactics for Fortnite Battle Royale: Discover the Island’s Best Loot offers a comprehensive overview of the game, and includes strategies for survival, building, exploration, and engaging in combat that every gamer must master to ultimately achieve success. Inside, you’ll discover what’s available and how to find and acquire the many different types of weapons, ammo, loot items, and resources, and learn proven strategies for using each item in a variety of situations that’ll aid in your survival and battle victories. Whether you’re using a PC, Mac, Playstation 4, Xbox One, Nintendo Switch, Apple iPhone, Apple iPad, or Android-based mobile device, this unofficial, full-color strategy guide will introduce you to the many different items that can be found, collected, and utilized during your stay on the island. Learn to assess situations and collect the best arsenal to meet your challengesFind your key to survival by knowing when and how to use your arsenalMaster strategies for survival, building, and explorationLearn the best way to engage in combat, which every gamer must master to achieve success
Ultimate Unofficial Survival Tactics for Fortnite Battle Royale: Mastering Game Settings for Victory (Ultimate Survival Tactics for Fortnite B)
by Jason R. RichThe Essential Guide to Maximizing Your Settings in Fortnite Battle Royale! Unlock a plethora of gaming tips and strategies to achieve victory! Ultimate Unofficial Survival Tactics for Fortnite Battle Royale: Mastering Game Settings for Victory explains to readers what each customizable setting within the game is used for and helps gamers fine-tune these settings to meet their unique needs. This full-color, unofficial guide will focus on customizing the game’s options and settings when playing on a PC or Mac, console-based gaming system, and/or on a mobile device. Using easy-to-understand explanations, along with hundreds of full-color screenshots, Ultimate Unofficial Survival Tactices for Fortnite Battle Royale: Mastering Game Settings for Victory will quickly become an indispensable resource for gamers looking to enhance and fully personalize their gaming experience. Learn the best uses for the 100+ user-customizable options in the gameFine-tune the game’s settings to enhance your gaming style, experience, and strengths as a playerImprove your performance by mastering the settings that fit your game-play
Ultimate Unofficial Survival Tactics for Fortnite Battle Royale: Sharpshooter Secrets For Mastering Your Arsenal (Ultimate Unofficial Survival Tactics for)
by Jason R. RichThe Ultimate Guide to Fortnite Weapon Use Strategy Power up your arsenal with Ultimate Unofficial Survival Tactics for Fortnite Battle Royale: Sharpshooter Secrets for Mastering Your Arsenal! This full-color, comprehensive guide unlocks the weapons and items offered within the game and shows you how to best use them. Inside, you’ll find in-depth strategies and techniques for achieving accurate aim, how to accomplish headshots, and how to make the best use of explosive and projectile weapons. Whether you’re on a PC, Mac, Playstation 4, Xbox One, Nintendo Switch, Apple iPhone, Apple iPad, or Android-based gaming system, you’ll learn how to utilize more than one hundred different types of weapons in order to achieve #1 Victory Royale. Learn the secrets to each weapon’s ammo type, capabilities, strengths, and weaknesses in order to use it effectively in a firefight. Additionally, you will develop a thorough understanding of the weapons, ammo types, and items available, and you will learn proven strategies for putting together the perfect personal arsenal for each phase of a match—including the End Game. • Master close-range, mid-range, and long-range combat techniques • Learn how to use weapons and items to build your skills and win battles and firefights • Know how, when, and where to find weapons and ammo • Find out how utilize loot items that serve as weapons, including Grenades, Clingers, Remote Explosive, Stink Bombs, etc. • Learn how to strategize your survival by utilizing health and shield powerups
Ultra High-Speed CMOS Circuits
by Sam Gharavi Babak HeydariThe book covers the CMOS-based millimeter wave circuits and devices and presents methods and design techniques to use CMOS technology for circuits operating beyond 100 GHz. Coverage includes a detailed description of both active and passive devices, including modeling techniques and performance optimization. Various mm-wave circuit blocks are discussed, emphasizing their design distinctions from low-frequency design methodologies. This book also covers a device-oriented circuit design technique that is essential for ultra high speed circuits and gives some examples of device/circuit co-design that can be used for mm-wave technology.
Ultra Low Bit-Rate Speech Coding
by V. Ramasubramanian Harish Doddala"Ultra Low Bit-Rate Speech Coding" focuses on the specialized topic of speech coding at very low bit-rates of 1 Kbits/sec and less, particularly at the lower ends of this range, down to 100 bps. The authors set forth the fundamental results and trends that form the basis for such ultra low bit-rates to be viable and provide a comprehensive overview of various techniques and systems in literature to date, with particular attention to their work in the paradigm of unit-selection based segment quantization. The book is for research students, academic faculty and researchers, and industry practitioners in the areas of speech processing and speech coding.
Ultra Low Power Electronics and Adiabatic Solutions
by Hervé FanetThis book provides the basic principles explaining the origin and limits of heat dissipation in electronic systems. This problem is significant and explains developments in microelectronics. The emergence of the Internet of Things is a more important issue than in the past. Current solutions are described both at system level component that limits but not seem surmountable. Called adiabatic new proposals are detailed. They lead to question based on semiconductor technology and advocate the use of nanorelais.
Ultra Wideband Demystified Technologies, Applications, and System Design Considerations (River Publishers Series In Communications Ser.)
by Sunil Jogi Manoj ChoudharyUltra Wideband Demystified: Technologies, Applications, and System Design Considerations is a comprehensive text for emerging high speed short range wireless technology of Ultra Wideband. It provides background concepts and information on evolving standards and their development efforts, radio technology, practical system design/implementation and real life applications. The book also deliberates on the regulatory frameworks, security aspects and power management techniques essential to Ultra Wideband usage in consumer devices like portable handheld mobile devices. Important topics as UWB common radio usage for adapting to different existing/new applications and upper layer protocols like Wireless USB are also discussed.ContentsAbstract :• Introduction to Short Range Wireless;• Introduction to Ultra Wideband;• Evolution of UWB Standards;• Physical Layer;• Medium Access Layer;• Advanced MAC Features;• UWB System Design;• Adaptation to Multiple Applications;• Wireless USB;• Converging Marketplace; ReferencesForeword"This book is very timely, unique and fresh in its approach, coming from engineers who have been involved in system design and standard development stages. In particular, the book stands out amongst other literature available because it highlights system designer's viewpoints and because of it covering the whole gamut of technology from practitioner's viewpoints ... I would strongly recommend this book to System Designers, Practicing Engineers, Researchers in Academia and Industry, Product Marketing and Technical strategists for a comprehensive reading on the emerging UWB technologies. I commend Sunil Jogi and Manoj Choudhary for a very timely contribution."Bart Vertenten Chief Architect Connectivity, NXP Semiconductors
Ultra Wideband Wireless Body Area Networks
by Kasun Maduranga Silva Thotahewa Jean-Michel Redouté Mehmet Rasit YuceThis book explores the design of ultra wideband (UWB) technology for wireless body-area networks (WBAN) The authors describe a novel implementation of WBAN sensor nodes that use UWB for data transmission and narrow band for data reception, enabling low power sensor nodes, with high data rate capability The discussion also includes power efficient, medium access control (MAC) protocol design for UWB based WBAN applications and the authors present a MAC protocol in which a guaranteed delivery mechanism is utilized to transfer data with high priority Readers will also benefit from this book's feasibility analysis of the UWB technology for human implant applications through the study of electromagnetic and thermal power absorption of human tissue that is exposed to UWB signals
Ultra-Dense Heterogeneous Networks
by Chao Shen Wen Sun Haibin Zhang Nan Zhao Lawrence Wai-Choong WongDriven by the ever-increasing amount of mobile data, cellular networks evolve from small cell network to ultra-dense heterogeneous networks, to provide high system capacity and spectrum efficiency. By bringing base stations (BSs) to the approximate spatial scale and number magnitude, ultra-dense heterogeneous networks would definitely bring unprecedented paradigm changes to the network design. Firstly, along with densification of small cells, inter-cell interference becomes severe and may deteriorate performance of mobile users. Assigning network resources including bandwidth and time slots, while avoiding interference, desires serious consideration. Secondly, the coverage area of BSs becomes small and irregular, resulting in much frequent and complicated handovers when mobile users move around. How to ensure continuous communication and implement effective mobility management, and inter-cell resource allocation and cooperation, remains a challenging issue. Thirdly, such dynamic change in spatial dimension enables us to re-investigate available and ongoing communications and networking techniques, such as massive MIMO, CoMP, millimeter waves (mmWaves), carrier aggregation, full duplex radio, and D2D communications. To address the aforementioned challenging research issues, this book will investigate the service and QoE provisioning in ultra-dense heterogeneous networks. In particular, firstly we introduce ultra-dense heterogeneous networks by careful definition regarding spatial deployment, generic characteristics, and requirements of ultra-dense heterogeneous networks in order to ensure QoE of mobile users. Secondly, we depict the resource management among small cells in close proximity, mobility management for mobile users (address the super-frequent handovers), and interference management (dealing with the interference due to frequency-reuse in the vicinity). Thirdly, we study the enabling factors, and the integration of ultra-dense heterogeneous networks with enabling technologies, such as massive-MIMO, cloud-RAN, mmWaves, D2D, IoT. Finally, we conclude the book and indicate future directions and challenges.
Ultra-Wideband Radio Frequency Identification Systems
by Farid Dowla Faranak NekoogarUltra-wideband Radio Frequency Identification Systems describes the essentials of radio frequency identification (RFID)systems as well as their target markets. The book covers a study of commercially available RFID systems and characterizes their performance in terms of read range and reliability in the presence of conductive and dielectric materials. The capabilities and limitations of commercial RFID systems are reported followed by comprehensive discussions of the advantages and challenges of using ultra-wideband (UWB) technology for tag/reader communications. The book presents practical aspects of RFID system such as: EPC global and ISO standards, implementation, and target markets in a simple and easy to understand language.
Ultra-Widefield Fundus Imaging for Diabetic Retinopathy: First MICCAI Challenge, UWF4DR 2024, Held in Conjunction with MICCAI 2024, Marrakesh, Morocco, October 10, 2024, Proceedings (Lecture Notes in Computer Science #15597)
by Bin Sheng Tien Yin Wong Hao Chen Carol Y. Cheung Bo QianThis book constitutes the proceedings of the First MICCAI Challenge on Ultra-Widefield Fundus Imaging for Diabetic Retinopathy, UWF4DR 2024, held in Marrakesh, Morocco, on October 10, 2024. The 17 full papers included in this book were carefully reviewed and selected from 17 submissions. They present methodologies and results of the challenge which consists of three clinically relevant subtasks: image quality assessment for ultra-widefield fundus (Task 1), identification of referable diabetic retinopathy (Task 2), and identification of diabetic macular edema (Task 3).
Ultra-thin Chip Technology and Applications
by Joachim BurghartzUltra-thin chips are the "smart skin" of a conventional silicon chip. This book shows how very thin and flexible chips can be fabricated and used in many new applications in microelectronics, Microsystems, biomedical and other fields. It provides a comprehensive reference to the fabrication technology, post processing, characterization and the applications of ultra-thin chips.
Ultrasonic Fluid Quantity Measurement in Dynamic Vehicular Applications
by Edin Terzic Romesh Nagarajah Muhammad Alamgir Jenny TerzicAccurate fluid level measurement in dynamic environments can be assessed using a Support Vector Machine (SVM) approach. SVM is a supervised learning model that analyzes and recognizes patterns. It is a signal classification technique which has far greater accuracy than conventional signal averaging methods. Ultrasonic Fluid Quantity Measurement in Dynamic Vehicular Applications: A Support Vector Machine Approach describes the research and development of a fluid level measurement system for dynamic environments. The measurement system is based on a single ultrasonic sensor. A Support Vector Machines (SVM) based signal characterization and processing system has been developed to compensate for the effects of slosh and temperature variation in fluid level measurement systems used in dynamic environments including automotive applications. It has been demonstrated that a simple ν-SVM model with Radial Basis Function (RBF) Kernel with the inclusion of a Moving Median filter could be used to achieve the high levels of accuracy required for fluid level measurement in dynamic environments. Aimed toward graduate and postgraduate students, researchers, and engineers studying applications of artificial intelligence, readers will learn about a measurement system that is based on a single ultrasonic sensor which can achieve the high levels of accuracy required for fluid level measurement in dynamic environments.