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Showing 60,201 through 60,225 of 62,781 results

Vector Analysis for Computer Graphics

by John Vince

This book is a complete introduction to vector analysis, especially within the context of computer graphics. The author shows why vectors are useful and how it is possible to develop analytical skills in manipulating vector algebra. Even though vector analysis is a relatively recent development in the history of mathematics, it has become a powerful and central tool in describing and solving a wide range of geometric problems. The book is divided into eleven chapters covering the mathematical foundations of vector algebra and its application to, among others, lines, planes, intersections, rotating vectors, and vector differentiation.

Vector Control of Induction Machines

by Bruno Francois Philippe Degobert Benoît Robyns Jean Paul Hautier

After a brief introduction to the main law of physics and fundamental concepts inherent in electromechanical conversion, Vector Control of Induction Machines introduces the standard mathematical models for induction machines - whichever rotor technology is used - as well as several squirrel-cage induction machine vector-control strategies. The use of causal ordering graphs allows systematization of the design stage, as well as standardization of the structure of control devices. Vector Control of Induction Machines suggests a unique approach aimed at reducing parameter sensitivity for vector controls based on a theoretical analysis of this sensitivity. This analysis naturally leads to the introduction of control strategies that are based on the combination of different controls with different robustness properties, through the use of fuzzy logic supervisors. Numerous applications and experiments confirm the validity of this simple solution, which is both reproducible and applicable to other complex systems. Vector Control of Induction Machines is written for researchers and postgraduate students in electrical engineering and motor drive design.

Vegetation Fires and Pollution in Asia

by Krishna Prasad Vadrevu Toshimasa Ohara Chris Justice

Vegetation fires are prevalent in several regions of the world, including South/ Southeast Asia (S/SEA). Fire occurrence and spread are influenced by fuel type, topography, climate, weather, and lightning, among others. In S/SEA, human-initiated fires are responsible for most of the incidents in addition to natural factors. Through biomass burning, vegetation fires can emit large quantities of greenhouse gases and air pollutants such as CO2, CO, NOx, CH4, non-methane hydrocarbons, and other chemical species, including aerosols that can affect air quality and health at both local and regional scales. Moreover, biomass burning pollutants can travel long distances and impact regional climate. Therefore, quantifying vegetation fires and their impacts is critical at different spatial scales. This book includes contributions from renowned researchers from the USA and South/ Southeast Asia on various fire-related topics. The contributions resulted from several international meetings and workshops organized in Asia as part of the South/ Southeast Asia Research Initiative (SARI) under the NASA Land-Cover/Land-Use Change Program. The book is divided into three sections, each containing multiple contributions: a) Mapping, Monitoring, and Modeling of Vegetation Fires, b) Greenhouse Gas Emissions and Air Pollution, and c) Air Pollution Modeling and Decision Support Systems. These sections are preceded by an introductory chapter by the editors that highlights the latest satellite-derived fire statistics and the current fire situation in S/SEA. This book will be a valuable resource for remote sensing scientists, geographers, ecologists, atmospheric, climate, environmental scientists, including policymakers, and all who wish to advance their knowledge on vegetation fires and emissions in South/Southeast Asia.

Vehicle Computing: From Traditional Transportation to Computing on Wheels

by Weisong Shi Sidi Lu

Over the past century, vehicles have predominantly functioned as a means of transportation. However, as vehicular computation and communication capacities continue to expand, it is anticipated that upcoming connected vehicle (CVs) will not only serve their conventional transport functions but also act as versatile mobile computing platforms. This book presents the concept of Vehicle Computing, encompassing five primary functionalities of CVs: computation, communication, energy management, sensing, and data storage. It proposes a potential business model and explores the challenges and opportunities associated with these domains. Vehicle Computing serves as an important resource for the research community and practitioners in the field of edge computing and cyber physical system, capturing the essence of a rapidly changing industry, addressing the challenges and opportunities associated with connected vehicles (including software-defined vehicles, autonomous vehicles, electric vehicles), machine learning, communication, sensing, data storage, energy management, and computer systems. It synthesizes the latest research and real-world applications, offering valuable insights to both academia and industry professionals. Vehicle Computing covers topics such as: The fundamentals of Vehicle Computing, including its historical context and key components. Advanced communication and networking technologies for connected vehicles. Sensing and data acquisition techniques, including edge and cloud computing integration. Energy management and storage, focusing on electric vehicle infrastructure and vehicle-to-grid. Data storage and processing strategies for vehicular environments. Business models, opportunities, and challenges associated with Vehicle Computing. Real-world applications and case studies, highlighting best practices and future trends.

Vehicle Dynamics Estimation using Kalman Filtering: Experimental Validation (Wiley-iste Ser. #722)

by Ali Charara Daniel Lechner Alessandro Victorino Moustapha Doumiati

Vehicle dynamics and stability have been of considerable interest for a number of years. The obvious dilemma is that people naturally desire to drive faster and faster yet expect their vehicles to be “infinitely” stable and safe during all normal and emergency maneuvers. For the most part, people pay little attention to the limited handling potential of their vehicles until some unusual behavior is observed that often results in accidents and even fatalities. This book presents several model-based estimation methods which involve information from current potential-integrable sensors. Improving vehicle control and stabilization is possible when vehicle dynamic variables are known. The fundamental problem is that some essential variables related to tire/road friction are difficult to measure because of technical and economical reasons. Therefore, these data must be estimated. It is against this background, that this book’s objective is to develop estimators in order to estimate the vehicle’s load transfer, the sideslip angle, and the vertical and lateral tire/road forces using a roll model. The proposed estimation processes are based on the state observer (Kalman filtering) theory and the dynamic response of a vehicle instrumented with standard sensors. These estimators are able to work in real time in normal and critical driving situations. Performances are tested using an experimental car in real driving situations. This is exactly the focus of this book, providing students, technicians and engineers from the automobile field with a theoretical basis and some practical algorithms useful for estimating vehicle dynamics in real-time during vehicle motion.

Vehicle Feedback and Driver Situation Awareness (Human Factors in Road and Rail Transport)

by Neville A. Stanton Guy H. Walker Paul M. Salmon

A potentially troubling aspect of modern vehicle design – some would argue - is a trend for isolating the driver and reducing vehicle feedback, usually in the name of comfort and refinement but increasingly because of automation. There is little doubt cars have become more civilised over the years, yet despite this, the consequences of driver behaviour remain to a large extent anecdotal. Readers will have heard such anecdotes for themselves. They usually take the form of drivers of a certain age recalling their first cars from the 1970s or 80s, in which "doing 70 mph really felt like it". The question is whether such anecdotes actually reflect a bigger, more significant issue that could be better understood. Related questions have been explored in other domains such as aviation, where the change to ‘fly-by-wire’ did indeed bring about some occasionally serious performance issues that were not anticipated. Despite some clear parallels, automotive systems have been left relatively unstudied. The research described in this book aims to explore precisely these issues from a Human Factors perspective. This means connecting the topics of vehicle feel, vehicle dynamics, and automotive engineering with the latest research on driver situation awareness. The problem is explored experimentally from a variety of theoretical viewpoints but the outcomes are consistently practical. Here we have a promising new avenue along which the driver experience can be enhanced in novel and insightful ways. Tools and templates are provided so that engineers and designers can try different ways to boost vehicle safety, efficiency and enjoyment from a human-centered perspective. Association of American Publishers (AAP) Finalist for the 2019 PROSE Award Features Diagnosis of how vehicle feel impacts driver situation awareness, and how this could aid future vehicle designs Multi-theory approach to driver situation awareness, and how different views of this important concept give rise to different insights Comprehensive analysis of situation awareness in driving, the information requirements of drivers, and how these needs can be supported Practical descriptions of how state-of-science Human Factors methods have been applied in practice

Vehicle Simulation: Perceptual Fidelity in the Design of Virtual Environments

by Alfred T. Lee

This book covers the problem of fidelity in the design of virtual environments with specific reference to the design of vehicle simulators. The default design goal has been on the physical replication of a given real-world environment and, in the case of vehicles, the specific appearance and function of vehicle components. This book discusses that perceptual, rather than physical, fidelity of a virtual environment, should be the design goal and the principal purpose is to produce human behavior. This book provides the rationale and design guidance to maximize perceptual fidelity in the development of virtual environments, and therefore maximize the costeffectiveness as well.

Vehicle-to-Vehicle and Vehicle-to-Infrastructure Communications: A Technical Approach

by Fei Hu

This book focuses on the most critical technical aspects of vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communications. It covers the smart city concept and architecture and explains how V2V and V2I fit into it. It describes the wireless communication protocols for V2V and V2I. It then explains the hardware design process for vehicle communication transceiver and antenna systems. It explains next-generation wireless technologies and their requirements for vehicle communication protocols. Case studies provide the latest V2V and V2I commercial design details. Finally, it describes how to implement vehicle communication protocol from practical hardware design angle.

Vehicular Ad Hoc Network Security and Privacy

by Xiaodong Lin Rongxing Lu

This book is a complete, single information source of techniques for complex security and privacy issues in vehicular ad hoc networks Take a cooperative approach towards addressing the technology's challenges of security and privacy issues Explores interdisciplinary methods by combining social science, cryptography, and privacy enhancing technique Richly illustrated with detailed designs and results for all approaches used Introduces standardization and industry activities, and government regulation in secure vehicular networking

Vehicular Ad Hoc Networks: Futuristic Technologies for Interactive Modelling, Dimensioning, and Optimization

by Muhammad Arif

With the evolution of technology and sudden growth in the number of smart vehicles, traditional Vehicular Ad hoc NETworks (VANETs) face several technical challenges in deployment and management due to less flexibility, scalability, poor connectivity, and inadequate intelligence. VANETs have raised increasing attention from both academic research and industrial aspects resulting from their important role in driving assistant system. Vehicular Ad Hoc Networks focuses on recent advanced technologies and applications that address network protocol design, low latency networking, context-aware interaction, energy efficiency, resource management, security, human-robot interaction, assistive technology and robots, application development, and integration of multiple systems that support Vehicular Networks and smart interactions. Simulation is a key tool for the design and evaluation of Intelligent Transport Systems (ITS) that take advantage of communication-capable vehicles in order to provide valuable safety, traffic management, and infotainment services. It is widely recognized that simulation results are only significant when realistic models are considered within the simulation tool chain. However, quite often research works on the subject are based on simplistic models unable to capture the unique characteristics of vehicular communication networks. The support that different simulation tools offer for such models is discussed, as well as the steps that must be undertaken to fine-tune the model parameters in order to gather realistic results. Moreover, the book provides handy hints and references to help determine the most appropriate tools and models. This book will promote best simulation practices in order to obtain accurate results.

Vehicular Ad-Hoc Networks for Smart Cities

by Anis Laouiti Amir Qayyum Mohamad Naufal Mohamad Saad

Vehicular communication is a key technology in intelligent transportation systems. For many years now, the academic and industrial research communities have been investigating these communications in order to improve efficiency and safety of future transportation. Vehicular networking offers a wide variety of applications, including safety applications as well as infotainment applications. This book highlights the recent developments in vehicular networking technologies and their interaction with future smart cities in order to promote further research activities and challenges. SAADI BOUDJIT, University of Paris 13, France HAKIMA CHAOUCHI, Telecom SudParis, France YACINE GHAMRI, University La Rochelle, France HALABI HASBULLAH, Universiti Teknologi Petronas, Malaysia ANIS LAOUITI, Telecom SudParis, France SAOUCENE MAHFOUDH, Jeddah, Saudi Arabia PAUL MUHLETHALER, INRIA, France AMIR QAYYUM, Mohamad Ali Jinnah University, Pakistan NAUFAL SAAD, Universiti Teknologi Petronas, Malaysia AHMED SOUA, NIST, USA HAJIME TAZAKI, University of Tokyo, Japan APINUN TUNPAN, Aintec, Thailand WEI WEI, Xi'an University, China RACHID ZAGROUBA, ENSI, Tunisia.

Vehicular Ad-hoc Networks for Smart Cities

by Anis Laouiti Amir Qayyum Mohamad Naufal Mohamad Saad

Vehicular communication is a key technology in intelligent transportation systems. For many years now, the academic and industrial research communities have been investigating these communications in order to improve efficiency and safety of future transportation. Vehicular networking offers a wide variety of applications, including safety applications as well as infotainment applications. This book highlights the recent developments in vehicular networking technologies and their interaction with future smart cities in order to promote further research activities and challenges. SAADI BOUDJIT, University of Paris 13, France HAKIMA CHAOUCHI, Telecom SudParis, France YACINE GHAMRI, University La Rochelle, France HALABI HASBULLAH, Universiti Teknologi Petronas, Malaysia ANIS LAOUITI, Telecom SudParis, France SAOUCENE MAHFOUDH, Jeddah, Saudi Arabia PAUL MUHLETHALER, INRIA, France AMIR QAYYUM, Mohamad Ali Jinnah University, Pakistan NAUFAL SAAD, Universiti Teknologi Petronas, Malaysia AHMED SOUA, NIST, USA HAJIME TAZAKI, University of Tokyo, Japan APINUN TUNPAN, Aintec, Thailand WEI WEI, Xi'an University, China RACHID ZAGROUBA, ENSI, Tunisia.

Vehicular Ad-hoc Networks for Smart Cities: Third International Workshop, 2019 (Advances in Intelligent Systems and Computing #1144)

by Anis Laouiti Amir Qayyum Mohamad Naufal Mohamad Saad

This book presents selected papers from the Third International Workshop on Vehicular Ad-hoc Networks for Smart Cities, Paris, 2019. Future smart cities are well placed to profit from extraordinary mobile infrastructures. IWVSC'2019 brings together experts from both academia and industry to discuss recent developments in vehicular networking technologies and their interaction with future smart cities in order to promote further research activities and challenges.

Vehicular Communications for Smart Cars: Protocols, Applications and Security Concerns

by Lewis Mackenzie Niaz Chowdhury

This book covers a wide range of topics from the smart transportation domain. It discusses protocols, applications and security concerns in various vehicular networks using examples and easy-to-understand figures. The first four chapters focus on vehicular network protocols and applications, while the remaining four chapters incorporate security, trust and privacy issues with examples from real-life cases. The book concludes with a vision of what to expect in the near future and will be an invaluable resource for anybody interested in this nascent technology and its variegated applications. Dr. Niaz Chowdhury is a postdoctoral research associate at the Knowledge Media Institute, the Open University in England. Dr. Lewis M. Mackenzie is a senior lecturer in computing science at the University of Glasgow.

Vehicular Cyber Physical Systems

by Danda B. Rawat Chandra Bajracharya

This book provides probabilistic, deterministic and geolocation-aware approaches for adaptive connectivity, robust security and privacy-aware communications for vehicular cyber physical systems (CPS). It presents mathematical models and numerical results obtained from experiments and simulations, and a trade-off between connectivity, security and privacy for vehicular communications. Connectivity between vehicles is crucial for vehicular CPS. Intelligent vehicular CPS provides not only road safety and traffic efficiency by exchanging information among vehicles, but also offers infotainment services to passengers using a variety of wireless technologies to forward the traffic/trajectory information with Vehicle-to-Vehicle (V2V), vehicular ad hoc network (VANET), and Vehicle-to-Roadside-to-Vehicle (V2R2V) communications. The book covers how to ensure that the message received from other vehicles is secure and trustworthy, rather than malicious. Further, it reveals how to make sure that the privacy of participants is not revealed while validating the received message. Researchers and professionals working with vehicular networks, smart systems, cyber physical systems, and mobile privacy will find this book valuable.

Vehicular Networks: From Theory to Practice (Chapman & Hall/CRC Computer and Information Science Series)

by Stephan Olariu Michele C. Weigle

In spite of their importance and potential societal impact, there is currently no comprehensive source of information about vehicular ad hoc networks (VANETs). Cohesively integrating the state of the art in this emerging field, Vehicular Networks: From Theory to Practice elucidates many issues involved in vehicular networking, including traffic eng

Vehicular Social Networks

by Anna Maria Vegni; Valeria Loscrí; Athanasios V. Vasilakos

The book provides a comprehensive guide to vehicular social networks. The book focuses on a new class of mobile ad hoc networks that exploits social aspects applied to vehicular environments. Selected topics are related to social networking techniques, social-based routing techniques applied to vehicular networks, data dissemination in VSNs, architectures for VSNs, and novel trends and challenges in VSNs. It provides significant technical and practical insights in different aspects from a basic background on social networking, the inter-related technologies and applications to vehicular ad-hoc networks, the technical challenges, implementation and future trends.

Vehicular-2-X Communication

by Radu Popescu-Zeletin Ilja Radusch Mihai Adrian Rigani

The European Car-to-Car Communication Consortium in relation with the American Vehicle Safety Communication project has been playing a key role in the development of the concepts and technologies which are now at the origin of the standardization activities and research projects (PREVENT, SAFESPOT, CVIS) being introduced. Many safety applications (some of them being summarized here) will use this standard infrastructure for contributing to a safer road environment. Along the ISO OSI reference model the authors describe medium access control, routing in WAVE/DSRC (Dedicated Short Range Communications), 802.11p, and accompanying standards based on the communication architecture defined by the Car-to-Car Communication Consortium and the National Vehicle Infrastructure Integration Consortium (VIIC), as within the Federal ITS Program (RITA). Furthermore, this book introduces and describes future automotive applications such as cooperative driving utilizing such car-2-X (or vehicle-2-x) communication between vehicles and road infrastructure. Validation of these novel applications is a must before market introduction. Therefore this book introduces comprehensive simulation environment combining existing approaches for application, traffic and network simulation.

Vein Pattern Recognition: A Privacy-Enhancing Biometric

by Chuck Wilson

As one of the most promising biometric technologies, vein pattern recognition (VPR) is quickly taking root around the world and may soon dominate applications where people focus is key. Among the reasons for VPR‘s growing acceptance and use: it is more accurate than many other biometric methods, it offers greater resistance to spoofing, it focuses

Velocity: The Seven New Laws for a World Gone Digital

by Ajaz Ahmed Stefan Olander

How can you win when the only certainty is change? Highly accessible, lively and inspiring, Velocity draws upon the authors’ unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology. Written as a fascinating and enjoyable conversation between the authors – Stefan Olander, Vice President of Digital Sport from Nike and Ajaz Ahmed founder and Chairman AKQA – Velocity's up-to-date examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive in the digital age. Velocity shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Fast paced, useful, provocative and highly motivating, Velocity is a management book that will arm you with actionable ideas to define your future. Features: - 4 Velocity principles: Speed, Direction, Acceleration, Discipline. - 7 Laws, including 'A Smith & Wesson beats four aces', 'It’s easier done than said', 'Convenient is the enemy of right' and 'No good joke survives a committee of six'.

Vender En Internet - Cómo Ganar Dinero Vendiendo En Ebay, Amazon, Fiverr Y Etsy

by Nick Vulich Mariana Barrancos

Vender en Internet es su guía, paso a paso, para triunfar en el comercio electrónico. Este libro le presentará los cuatro grandes sitios: eBay, Amazon, Fiverr y Etsy.***** Una nueva versión revisada y actualizada al 2014. Incluye 200 páginas de nuevos contenidos, con secciones sobre cómo tener un blog, cursos y programas de entrenamiento y capacitación, cómo construir un tablón de empleos local y cómo escribir y vender libros en Kindle*****¿Quiere aprender a vender en Internet?Vender en Internet es su guía, paso a paso, para triunfar en el comercio electrónico. Este libro le presentará los cuatro grandes sitios: eBay, Amazon, Fiverr y Etsy. El autor, Nick Vulich, ha completado más de 29,000 transacciones en eBay, en los últimos catorce años. Conoce todos los pormenores acerca de vender en eBay, Amazon y Fiverr, y le ofrece llevarlo de la mano en un recorrido por todos los pasos que necesitará para aprender a vender en Internet. ¿Es nuevo en el comercio electrónico? ¿Tiene dificultades tratando de decidir por dónde comenzar?No se preocupe. Este libro lo guiará a través de todo lo que necesita saber para comenzar a vender en Internet, hoy. Todos soñamos con ganar dinero en Internet.¿Quién no quiere tener un trabajo que le permita trabajar desde su casa, en piyamas o ropa interior? ¿Un trabajo sin jefes, persiguiéndolo y diciéndole qué debe hacer, cómo debe hacerlo o para cuándo y qué tan rápido? Vender en línea puede ser esto y mucho más. Contrariamente a la creencia popular, no es fácil. No. Quizás no tendrá un jefe persiguiéndolo para que haga su trabajo, pero se encontrará trabajando mucho más de lo que alguna vez trabajó en un empleo común. Se encontrará con que cuenta con muy poco dinero, especialmente si recién comienza. Sólo porque decida publicar sus tejas en eBay o Amazon, o cualquier otro sitio

Vendere Online - Come Guadagnare Vendendo Su Ebay, Amazon, Fiverr & Etsy

by Eugenia Franzoni Nick Vulich

Vendere online è la vostra guida passo-passo per avere successo nell'ecommerce. Questo libro vi introdurrà ai principali quattro portali di e-commerce: eBay, Amazon, Fiverr ed Etsy.***** Versione aggiornata e rivista per il 2014, include 78 pagine di nuovi contenuti, comprese sezioni sui blog e su come scrivere e vendere libri Kindle.*****Volete imparare come vendere online?L'autore, Nick Vulich, ha completato oltre 29000 transazioni su eBay negli ultimi quattordici anni; conosce le vendite su eBay, Amazon e Fiverr e vi sta offrendo la sua mano per guidarvi attraverso tutto il procedimento. Siete nuovi nell'e-commerce? Avete difficoltà o state cercando di capire come iniziare?Non vi preoccupate. Questo libro vi guiderà attraverso tutto quello che dovete sapere per iniziare a vendere online oggi.Tutti sognano di fare soldi online.Chi non vorrebbe un lavoro in cui si possa lavorare a casa in pigiama o in mutande? Un lavoro in cui non c'è un capo che ti sta alle spalle e ti dice cosa fare, come farlo e con quali tempistiche?Vendere online può realizzare questo sogno, e molto di più.Al contrario di quanto si pensi, non è facile. Non lo è affatto. Non avrete un capo che vi infastidisce dicendovi cosa fare, ma vi ritroverete a lavorare molto più duramente di quanto abbiate mai fatto nel vostro attuale lavoro.Vi potrete ritrovare in bolletta, specialmente all'inizio.Solo perché decidete di aprire un negozio su eBay, Amazon o su un qualsiasi altro negozio online non vuol dire che i clienti arriveranno magicamente a comprare da voi e vi ricopriranno di soldi. Come in tutte le cose, per avere successo nel vendere prodotti o servizi ci vuole tempo.Chiunque può andare online, pubblicare un elenco di articoli e fare un paio di vendite veloci, ma diventare un venditore di successo vuol dire replicare questo processo giorno dopo giorno e mese dopo mese.

Veracity of Big Data: Machine Learning and Other Approaches to Verifying Truthfulness

by Vishnu Pendyala

Examine the problem of maintaining the quality of big data and discover novel solutions. You will learn the four V’s of big data, including veracity, and study the problem from various angles. The solutions discussed are drawn from diverse areas of engineering and math, including machine learning, statistics, formal methods, and the Blockchain technology. Veracity of Big Data serves as an introduction to machine learning algorithms and diverse techniques such as the Kalman filter, SPRT, CUSUM, fuzzy logic, and Blockchain, showing how they can be used to solve problems in the veracity domain. Using examples, the math behind the techniques is explained in easy-to-understand language.Determining the truth of big data in real-world applications involves using various tools to analyze the available information. This book delves into some of the techniques that can be used. Microblogging websites such as Twitter have played a major role in public life, including during presidential elections. The book uses examples of microblogs posted on a particular topic to demonstrate how veracity can be examined and established. Some of the techniques are described in the context of detecting veiled attacks on microblogging websites to influence public opinion.What You'll LearnUnderstand the problem concerning data veracity and its ramificationsDevelop the mathematical foundation needed to help minimize the impact of the problem using easy-to-understand language and examplesUse diverse tools and techniques such as machine learning algorithms, Blockchain, and the Kalman filter to address veracity issuesWho This Book Is ForSoftware developers and practitioners, practicing engineers, curious managers, graduate students, and research scholars

Verantwortungsvolle KI im E-Commerce: Eine kurze Einführung in Verfahren der Künstlichen Intelligenz in der Webshop-Personalisierung

by Michael Bernhard Thorsten Mühling

Dieses Buch zeigt, wie Verfahren aus der Künstlichen Intelligenz in digitalen Verkaufsprozessen eingesetzt werden können, um dadurch die Personalisierung im Webshop zu verbessern und den Umsatz zu erhöhen. Die Autoren erläutern dies mit leicht verständlichen Texten und anschaulichen Bildern. Sie sensibilisieren zugleich für einen verantwortungsvollen Umgang mit den von der KI-generierten Daten. Ganz ohne mathematische Formeln bringen sie Ordnung in das Begriffs-Wirrwarr der verschiedenen KI-Verfahren, stellen die verschiedenen Ansätze verständlich dar und bringen sie schlüssig in die jeweiligen Zusammenhänge im E-Commerce. So geben sie eine Grundorientierung, um Künstliche-Intelligenz-Themen besser einordnen, beurteilen und anwenden zu können.Zielgruppe sind E-Commerce-Manager, die ihre Webshops mit Künstlicher Intelligenz optimieren wollen und dabei das Thema Daten auch kritisch hinterfragen und reflektieren.Aus dem Inhalt Die Grundlagen der Künstlichen Intelligenz einfach erklärtSelbstlernende Algorithmen: Künstliche neuronale Netze, Reinforcement Learning, Deep LearningWas beeinflusst die Güte eines Prognose-Modells?Welche Daten braucht Personalisierung?KI-Methoden und Datenmanagement im Einsatz für die PersonalisierungWas kommt noch? Trends in der Künstlichen Intelligenz KI und ihre Nebenwirkungen: Was macht das Ganze mit uns als Menschen?

Verbraucherinformatik: Grundlagen und Anwendungsfelder der digitalen Konsumgesellschaft

by Dirk Schreiber Alexander Boden Paul Bossauer Gunnar Stevens Lena Recki

In einer Zeit, in der digitale Technologien nahezu jeden Aspekt unseres Lebens durchdringen, ist es unerlässlich, die tieferen Zusammenhänge des digitalen Konsums zu verstehen. Erstmalig bietet dieses open access-Lehrbuch einen Wegweiser durch die vielfältigen Facetten der Digitalisierung des Konsums. Dabei verbindet es die Disziplinen der angewandten Informatik und Verbraucherwissenschaften. Die Leserinnen und Leser erhalten Einblick in die digitale Konsumlandschaft, ausgehend von der historischen Entwicklung des (digitalen) Konsums. Dazu vermittelt das Lehrbuch zentrale Grundbegriffe und Themen der Verbraucherinformatik und stellt verschiedene Konsumtheorien aus den Disziplinen Wirtschaftswissenschaften, Psychologie und Sozialwissenschaften vor. Praxisnahe Beispiele aus der Digitalisierung bieten Einsichten in unterschiedliche Perspektiven, während vertiefende Textboxen und Selbstreflexionsfragen das Verständnis fördern. Inhaltlich decken die Autorinnen und Autoren Themen von Datenschutz bis zur Sharing Economy ab und geben insbesondere auch praktische Ansätze für Themen wie Verbraucherschutz und Nachhaltigkeit mit auf den Weg. Die Anwendungs- und Querschnittsthemen der Verbraucherinformatik reichen von der Digitalisierung der Haushalte und Märkte über Fragen des digitalen Verbraucherschutzes bis hin zu zentralen gesellschaftlichen Fragestellungen rund um die Themen Fairness, Verantwortung und Nachhaltigkeit bei der Gestaltung von digitalen Technologien. Das Buch bietet einen umfassenden Überblick, der sowohl für Studierende der Wirtschafts- und Sozialwissenschaften als auch der angewandten Informatik von bedeutendem Wert ist.

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