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Augmented Reality Filter in der Markenkommunikation mit der Generation Z: Eine empirische Untersuchung des Einflusses auf Markenbindung und Kaufabsicht (BestMasters)
by Jenny-Loreen TydecksDie Generation Z stellt aufgrund ihrer signifikanten Kaufkraft eine wichtige Zielgruppe für Unternehmen dar. Unternehmen müssen daher Kommunikationsstrategien entwickeln, um die Aufmerksamkeit dieser Generation zu gewinnen und sich von der Konkurrenz abzuheben. Hier stoßen Unternehmen jedoch auf große Schwierigkeiten, denn sie treffen bei der Gen Z auf zunehmend gering involvierte Kunden, die sich selten an bestimmte Marken binden. In der Wissenschaft ist man sich deshalb einig, dass Unternehmen neue Wege der Kommunikation gehen und emotionale Markenerlebnisse schaffen müssen, um die Generation Z an sich binden zu können. Da die sozialen Medien eine wichtige Rolle im Leben der Generation Z spielen, stellt insbesondere Instagram einen bedeutenden Kommunikationskanal dar. Hier müssen Unternehmen ansetzen, um die Aufmerksamkeit der Gen Z für sich zu gewinnen. Vor diesem Hintergrund wird in der vorliegenden Studie untersucht, inwieweit Augmented Reality Filter als neue Form digitaler Kommunikation dafür geeignet sind, die Markenbindung und die Kaufabsicht der Generation Z positiv zu beeinflussen.
Augmented Reality Game Development
by Micheal LanhamCreate your own augmented reality games from scratch with Unity 5 About This Book • Create your own augmented reality game from scratch and join the virtual reality gaming revolution • Use the latest Unity 5 VR SDK to create pro-level AR games like Pokemon Go • Innovate and explore the latest and most promising trend of AR gaming in the mobile gaming industry Who This Book Is For This book is for those who have a basic knowledge of game development techniques, but no previous knowledge of Unity is required. Some basic programming knowledge would be desirable, but the book is an introduction to the topic. The book is also suitable for experienced developers new to GIS or GPS development. What You Will Learn • Build a location-based augmented reality game called Foodie Go • Animate a player's avatar on a map • Use the mobile device's camera as a game background • Implement database persistence with SQLLite4Unity3D to carry inventory items across game sessions • Create basic UI elements for the game, inventory, menu, and settings • Perform location and content searches against the Google Places API • Enhance the game's mood by adding visual shader effects • Extend the game by adding multiplayer networking and other enhancements In Detail The heyday of location-based augmented reality games is upon us. They have been around for a few years, but the release of Pokemon Go was a gamechanger that catalyzed the market and led to a massive surge in demand. Now is the time for novice and experienced developers alike to turn their good ideas into augmented reality (AR) mobile games and meet this demand! If you are keen to develop virtual reality games with the latest Unity 5 toolkit, then this is the book for you. The genre of location-based AR games introduces a new platform and technical challenges, but this book will help simplify those challenges and show how to maximize your game audience. This book will take you on a journey through building a location-based AR game that addresses the core technical concepts: GIS fundamentals, mobile device GPS, mapping, map textures in Unity, mobile device camera, camera textures in Unity, accessing location-based services, and other useful Unity tips. The technical material also discusses what is necessary for further development to create a multiplayer version of the game. At the end, you will be presented with troubleshooting techniques in case you get into trouble and need a little help. Style and approach This book shows you how to create every step of the game and gives practical examples.
Augmented Reality Games I: Understanding the Pokémon GO Phenomenon
by Vladimir GeroimenkoThis is the first of two comprehensive volumes that provide a thorough and multi-faceted research into the emerging field of augmented reality games and consider a wide range of its major issues. These first ever research monographs on augmented reality games have been written by a team of 70 leading researchers, practitioners and artists from 20 countries. In Volume I, the phenomenon of the Pokémon GO game is analysed in theoretical, cultural and conceptual contexts, with emphasis on its nature and the educational use of the game in children and adolescents. Game transfer phenomena, motives for playing Pokémon GO, players’ experiences and memorable moments, social interaction, long-term engagement, health implications and many other issues raised by the Pokémon GO game are systematically examined and discussed. Augmented Reality Games I is essential reading not only for researchers, practitioners, game developers and artists, but also for students (graduates and undergraduates) and all those interested in the rapidly developing area of augmented reality games.
Augmented Reality Games II: The Gamification of Education, Medicine and Art
by Vladimir GeroimenkoThis is the second of two comprehensive volumes that provide a thorough and multi-faceted research into the emerging field of augmented reality games and consider a wide range of its major issues. These first ever research monographs on augmented reality games have been written by a team of 70 leading researchers, practitioners and artists from 20 countries. Volume II explores the most important and challenging issues that have been raised by the use of the Augmented Reality approach and technology in the gamification of education, healthcare, medicine and art. The volume deals with a systematic analysis of educational augmented reality games, their use for health promotion in old age and for improving people’s well-being, the gamification of augmented reality art and immersive reading experiences, among other topics. Augmented Reality Games II is essential reading not only for researchers, practitioners, game developers and artists, but also for students (graduates and undergraduates) and all those interested in the rapidly developing area of augmented reality games.
Augmented Reality Games II: The Gamification of Education, Medicine and Art
by Vladimir GeroimenkoThis is the second edition of the first ever research monograph that explores the exciting field of augmented reality games and their enabling technologies. The new edition has been thoroughly revised and updated, with 6 new chapters included. As well as investigating augmented reality games in education, the book covers the gamification of medicine, healthcare, and art. It has been written by a team of 43 researchers, practitioners, and artists from 12 countries, pioneering in developing and researching the new type of computer games.This book deals with a systematic analysis of educational augmented reality games, the gamification of elementary and secondary education, teachers’ novel key skills and new teaching methods in the classroom, creating immersive and playful reading experiences, augmented reality games for health promotion in old age and for transforming dental and physical education and practice, the gamification of augmented reality art, pervasive games, and gaming in public spaces, among other topics.Intended as a starting point for exploring this new fascinating area of research and game development, it will be essential reading not only for researchers, practitioners, game developers, and artists, but also for students (graduates and undergraduates) and all those interested in the rapidly developing area of augmented reality games.
Augmented Reality and Artificial Intelligence: The Fusion of Advanced Technologies (Springer Series on Cultural Computing)
by Vladimir GeroimenkoThis book is the first research monograph that explores a new research field and practical applications produced by the combined use of two of the most advanced and powerful technologies available in today’s world – Artificial Intelligence (AI) and Augmented Reality (AR). It is written by a team of 50 researchers and practitioners from 16 countries, which has enabled a thorough coverage of emerging or previously unexplored subject areas. The authors consider practical, theoretical, and cultural aspects of “AI-powered AR” and “AR-enriched AI”, and their usage in a large variety of areas, such as education, medicine, healthcare, dentistry, pharmacy, active lifestyle, smart services, fashion, retail, recommender systems, and several others. Augmented Reality and Artificial Intelligence: The Fusion of Advanced Technologies is essential reading not only for researchers, practitioners and technology developers, but also for students (both graduates and undergraduates) and anyone who is interested in building a comprehensive understanding of the emerging fields of “intelligent augmented environments” and “artificial intelligence presented by augmented reality”.
Augmented Reality and Virtual Reality in Special Education
by V. Ajantha Devi Yogesh Kumar Williamjeet SinghDiscover the groundbreaking potential of augmented reality in special education with this comprehensive book, which fills a significant research gap and explores the transformative impact of AR/VR on teaching and learning experiences for individuals with disabilities. Millions of young people across the world have impairments. Because of their apparent problems, these young people have typically been marginalized or excluded from schools. Studies on augmented reality applications in education for special children are still in their early stages and there is a dearth of research on the effects and implications of augmented reality in education for special children or individuals with special needs, such as intellectual disabilities, autism spectrum disorder, attention deficit hyperactivity disorder, and physical disabilities. Technological advancements have enabled the creation of whole new learning environments, vastly expanding the breadth and sophistication of teaching and learning activities. For example, several studies have shown that virtual reality and augmented reality can help autistic people understand facial emotions and improve their social skills. By compiling a collection of conceptual and research chapters investigating the infiltration of AR/VR into teaching and learning practices and experiences for disabled people, this book will fill a significant gap in current research literature.
Augmented Reality and Virtual Reality: Changing Realities in a Dynamic World (Progress in IS)
by Timothy Jung M. Claudia tom Dieck Philipp A. RauschnabelThis book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry. The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.
Augmented Reality and Virtual Reality: Empowering Human, Place And Business (Progress in IS)
by Timothy Jung M. Claudia tom DieckThis book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. <P><P> The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.
Augmented Reality and Virtual Reality: Empowering Human, Place and Business (Progress in IS)
by Timothy Jung M. Claudia tom DieckThis volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.
Augmented Reality and Virtual Reality: New Trends in Immersive Technology (Progress in IS)
by M. Claudia tom Dieck Timothy H. Jung Sandra M. C. LoureiroThis book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, health care, tourism, events, fashion, entertainment, retail and the gaming industry.The book is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.
Augmented Reality for Android Application Development
by Jens Grubert Dr Raphael GrassetA step-by-step tutorial-based guide aimed at giving you hands-on practical experience to develop AR applications for Android.Augmented Reality for Android Application Development is for Android mobile application developers who are familiar with Android Development Tools and deployment, JMonkeyEngine, and the Vuforia SDK.
Augmented Reality for Developers
by Packt Publishing<P><P>Build exciting AR applications on mobile and wearable devices with Unity 3D, Vuforia, ARToolKit, Microsoft Mixed Reality HoloLens, Apple ARKit, and Google ARCore <P><P>Key Features <P><P>Create unique AR applications from scratch, from beginning to end, with step-by-step tutorials <P><P>Use Unity 3D to efficiently create AR apps for Android, iOS, and Windows platforms <P><P>Use Vuforia, ARTookKit, Windows Mixed Reality, and Apple ARKit to build AR projects for a variety of markets <P><P>Learn best practices in AR user experience, software design patterns, and 3D graphics <P><P>Book Description <P><P>Augmented Reality brings with it a set of challenges that are unseen and unheard of for traditional web and mobile developers. This book is your gateway to Augmented Reality development-not a theoretical showpiece for your bookshelf, but a handbook you will keep by your desk while coding and architecting your first AR app and for years to come. <P><P>The book opens with an introduction to Augmented Reality, including markets, technologies, and development tools. You will begin by setting up your development machine for Android, iOS, and Windows development, learning the basics of using Unity and the Vuforia AR platform as well as the open source ARToolKit and Microsoft Mixed Reality Toolkit. You will also receive an introduction to Apple's ARKit and Google's ARCore! You will then focus on building AR applications, exploring a variety of recognition targeting methods. You will go through multiple complete projects illustrating key market sectors including business marketing, education, industrial training, and gaming. <P><P>By the end of the book, you will have gained the necessary knowledge to make quality content appropriate for a range of AR devices, platforms, and intended uses. <P><P>What You Will Learn <P><P>Build Augmented Reality applications through a step-by-step, tutorial-style project approach <P><P>Use the Unity 3D game engine with the Vuforia AR platform, open source ARToolKit, Microsoft's Mixed Reality Toolkit, Apple ARKit, and Google ARCore, via the C# programming language <P><P>Implement practical demo applications of AR including education, games, business marketing, and industrial training <P><P>Employ a variety of AR recognition modes, including target images, markers, objects, and spatial mapping <P><P>Target a variety of AR devices including phones, tablets, and wearable smartglasses, for Android, iOS, and Windows HoloLens Develop expertise with Unity 3D graphics, UIs, physics, and event systems <P><P>Explore and utilize AR best practices and software design patterns <P><P>Who This Book Is For <P><P>The ideal target audience for this book is developers who have some experience in mobile development, either Android or iOS. Some broad web development experience would also be beneficial.
Augmented Reality for Engineering Graphics (Springer Tracts in Mechanical Engineering)
by Vitalii Ivanov Justyna Trojanowska Ivan Pavlenko Artem EvtuhovThis open access book offers a timely snapshot of Augmented Reality (AR) technology, with an emphasis on its application within the mechanical and manufacturing engineering domains, for both educational and industrial purposes. Reporting on the experience of the authors, the book introduces readers to the principles of product design, with an emphasis on modern strategies and approaches for user-centered design, creativity, and design for manufacturing and sustainability. It guides to the application augmented reality and visualization techniques in the design process. In turn, it describes an AR mobile application developed by the authors to transform 2D drawings into dynamic 3D objects. The book also includes exercises. All in all, this book offers a practice-oriented guide to Augmented Reality applications in mechanical engineering and education, addressing advanced undergraduate students, lecturers, and professionals in the engineering field. This is an open access book.
Augmented Reality im Marketing: Kundenerlebnisse entlang der Customer Journey schaffen (essentials)
by Vittoria von GizyckiDie Einsatzmöglichkeiten von Augmented Reality – der Erweiterung der Realität durch digitale Elemente – im E-Commerce sind vielfältig,. Der Verlauf der Customer Journey bietet eine sinnvolle Struktur, um eine systematische Einordnung verschiedener Augmented-Reality-Anwendungen aufzuzeigen. So wird anhand von zahlreichen Beispielen deutlich, dass die Möglichkeiten dieser Technologie noch bei Weitem nicht ausgeschöpft sind und für zahlreiche Unternehmen großes Potenzial bergen.
Augmented Reality in Education: A New Technology for Teaching and Learning (Springer Series on Cultural Computing)
by Vladimir GeroimenkoThis is the first comprehensive research monograph devoted to the use of augmented reality in education. It is written by a team of 58 world-leading researchers, practitioners and artists from 15 countries, pioneering in employing augmented reality as a new teaching and learning technology and tool. The authors explore the state of the art in educational augmented reality and its usage in a large variety of particular areas, such as medical education and training, English language education, chemistry learning, environmental and special education, dental training, mining engineering teaching, historical and fine art education. Augmented Reality in Education: A New Technology for Teaching and Learning is essential reading not only for educators of all types and levels, educational researchers and technology developers, but also for students (both graduates and undergraduates) and anyone who is interested in the educational use of emerging augmented reality technology.
Augmented Reality in Tourism, Museums and Heritage: A New Technology to Inform and Entertain (Springer Series on Cultural Computing)
by Vladimir GeroimenkoThis book provides extensive research into the use of augmented reality in the three interconnected and overlapping fields of the tourism industry, museum exhibitions, and cultural heritage. It is written by a virtual team of 50 leading researchers and practitioners from 16 countries around the world. The authors explore the opportunities and challenges of augmented reality applications, their current status and future trends, informal learning and heritage preservation, mixed reality environments and immersive installations, cultural heritage education and tourism promotion, visitors with special needs, and emerging post-COVID-19 museums and heritage sites. Augmented Reality in Tourism, Museums and Heritage: A New Technology to Inform and Entertain is essential reading not only for researchers, application developers, educators, museum curators, tourism and cultural heritage promoters, but also for students (both graduates and undergraduates) and anyone who is interested in the efficient and practical use of augmented reality technology.
Augmented Reality using Appcelerator Titanium Starter
by Trevor WardGet to grips with a new technology, understand what it is and what it can do for you, and then get to work with the most important features and tasks. It's a quick start tutorial to help you get started with creating Augmented Reality applications and acquainting yourself with essential aspects of creating AR applications using the Appcelerator Titanium Framework. The instructions are clear with easy to follow examples. This book is for anybody who wishes to understand how to build an Augmented Reality Application. It uses the Appcelerator Titanium mobile development framework, but the techniques and practices can be applied to other frameworks and native code. You will need to have a good working knowledge of development and JavaScript, it is not aimed at the beginner.
Augmented Reality with Kinect
by Rui WangThis book is a mini tutorial with plenty of code examples and strategies to give you many options when building your own applications.This book is meant for readers who are familiar with C/C++ programming and want to write simple programs with Kinect. The standard template library can also be used as it is simple enough to understand.
Augmented Reality with Unity AR Foundation: A practical guide to cross-platform AR development with Unity 2020 and later versions
by Jonathan LinowesExplore the world of augmented reality development with the latest features of Unity and step-by-step tutorial-style examples with easy-to-understand explanationsKey FeaturesBuild functional and interactive augmented reality applications using the Unity 3D game engineLearn to use Unity's XR and AR components, including AR Foundation and other standard Unity featuresImplement common AR application user experiences needed to build engaging applicationsBook DescriptionAugmented reality applications allow people to interact meaningfully with the real world through digitally enhanced content.The book starts by helping you set up for AR development, installing the Unity 3D game engine, required packages, and other tools to develop for Android (ARCore) and/or iOS (ARKit) mobile devices. Then we jump right into the building and running AR scenes, learning about AR Foundation components, other Unity features, C# coding, troubleshooting, and testing. We create a framework for building AR applications that manages user interaction modes, user interface panels, and AR onboarding graphics that you will save as a template for reuse in other projects in this book. Using this framework, you will build multiple projects, starting with a virtual photo gallery that lets you place your favorite framed photos on your real-world walls, and interactively edit these virtual objects. Other projects include an educational image tracking app for exploring the solar system, and a fun selfie app to put masks and accessories on your face. The book provides practical advice and best practices that will have you up and running quickly.By the end of this AR book, you will be able to build your own AR applications, engaging your users in new and innovative ways.What you will learnDiscover Unity engine features for building AR applications and gamesGet up to speed with Unity AR Foundation components and the Unity APIBuild a variety of AR projects using best practices and important AR user experiencesUnderstand the core concepts of augmented reality technology and development for real-world projectsSet up your system for AR development and learn to improve your development workflowCreate an AR user framework with interaction modes and UI, saved as a template for new projectsWho this book is forThis augmented reality book is for game developers interested in adding AR capabilities to their games and apps. The book assumes beginner-level knowledge of Unity development and C# programming, familiarity with 3D graphics, and experience in using existing AR applications. Beginner-level experience in developing mobile applications will be helpful to get the most out of this AR Unity book.
Augmented Reality, Virtual Reality, and Computer Graphics: 4th International Conference, AVR 2017, Ugento, Italy, June 12-15, 2017, Proceedings, Part I (Lecture Notes in Computer Science #10324)
by Lucio Tommaso De Paolis Antonio Mongelli Patrick BourdotThe 2-volume set LNCS 9768 and 9769 constitutes the refereed proceedings of the Third International Conference on Augmented Reality, Virtual Reality and Computer Graphics, AVR 2016, held in Lecce, Italy, in June 2016. The 40 full papers and 29 short papers presented werde carefully reviewed and selected from 131 submissions. The SALENTO AVR 2016 conference intended to bring together researchers, scientists, and practitioners to discuss key issues, approaches, ideas, open problems, innovative applications and trends on virtual and augmented reality, 3D visualization and computer graphics in the areas of medicine, cultural heritage, arts, education, entertainment, industrial and military sectors.
Augmented Reality, Virtual Reality, and Computer Graphics: 4th International Conference, AVR 2017, Ugento, Italy, June 12-15, 2017, Proceedings, Part II (Lecture Notes in Computer Science #10325)
by Lucio Tommaso De Paolis Antonio Mongelli Patrick BourdotThe 2-volume set LNCS 9768 and 9769 constitutes the refereed proceedings of the Third International Conference on Augmented Reality, Virtual Reality and Computer Graphics, AVR 2016, held in Lecce, Italy, in June 2016. The 40 full papers and 29 short papers presented werde carefully reviewed and selected from 131 submissions. The SALENTO AVR 2016 conference intended to bring together researchers, scientists, and practitioners to discuss key issues, approaches, ideas, open problems, innovative applications and trends on virtual and augmented reality, 3D visualization and computer graphics in the areas of medicine, cultural heritage, arts, education, entertainment, industrial and military sectors.
Augmented Reality, Virtual Reality, and Computer Graphics: 5th International Conference, AVR 2018, Otranto, Italy, June 24–27, 2018, Proceedings, Part I (Lecture Notes in Computer Science #10850)
by Lucio Tommaso De Paolis Patrick BourdotThe 2-volume set LNCS 10850 and 10851 constitutes the refereed proceedings of the 5th International Conference on Augmented Reality, Virtual Reality, and Computer Graphics, AVR 2018, held in Otranto, Italy, in June 2018. The 67 full papers and 26 short papers presented were carefully reviewed and selected from numerous submissions. The papers are organized in the following topical sections: virtual reality; augmented and mixed reality; computer graphics; human-computer interaction; applications of VR/AR in medicine; and applications of VR/AR in cultural heritage; and applications of VR/AR in industry.
Augmented Reality, Virtual Reality, and Computer Graphics: 5th International Conference, AVR 2018, Otranto, Italy, June 24–27, 2018, Proceedings, Part II (Lecture Notes in Computer Science #10851)
by Lucio Tommaso De Paolis Patrick BourdotThe 2-volume set LNCS 10850 and 10851 constitutes the refereed proceedings of the 5th International Conference on Augmented Reality, Virtual Reality, and Computer Graphics, AVR 2018, held in Otranto, Italy, in June 2018. The 67 full papers and 26 short papers presented were carefully reviewed and selected from numerous submissions. The papers are organized in the following topical sections: virtual reality; augmented and mixed reality; computer graphics; human-computer interaction; applications of VR/AR in medicine; and applications of VR/AR in cultural heritage; and applications of VR/AR in industry.
Augmented Reality, Virtual Reality, and Computer Graphics: 6th International Conference, AVR 2019, Santa Maria al Bagno, Italy, June 24–27, 2019, Proceedings, Part I (Lecture Notes in Computer Science #11613)
by Lucio Tommaso De Paolis Patrick BourdotThe 2-volume set LNCS 11613 and 11614 constitutes the refereed proceedings of the 6th International Conference on Augmented Reality, Virtual Reality, and Computer Graphics, AVR 2019, held in Santa Maria al Bagno, Italy, in June 2019.The 32 full papers and 35 short papers presented were carefully reviewed and selected from numerous submissions. The papers discuss key issues, approaches, ideas, open problems, innovative applications and trends in virtual and augmented reality, 3D visualization and computer graphics in the areas of medicine, cultural heritage, arts, education, entertainment, military and industrial applications. They are organized in the following topical sections: virtual reality; medicine; augmented reality; cultural heritage; education; and industry.