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Busting the Myth of the Communication Metaphor: How Technical Writing Conventions Perpetuate Injustice (SUNY series, Studies in Technical Communication)

by Sarah Read

Traces the linguistic, rhetorical, historical, cultural, and economic origins of our most basic beliefs and practices for successful technical writing to initiate a reckoning about who they serve and who they harm.Busting the Myth of the Communication Metaphor is a transdisciplinary approach to making visible and explaining the multiple origins of why our most basic beliefs about what makes scientific and technical writing successful are wrong, ineffective, and harmful. These tacitly held beliefs and practices, collectively called the Communication Metaphor, stand in as symbolic for a messier, more reality-based understanding of how writing and communication works. By starting from conventional statements made by scientists, technical professionals, and standard textbooks that "successful technical writing is short and to the point, with the facts only, no opinions," the book traces the histories and structures of the multiple elements of the Communication Metaphor. The text synthesizes survey results, multiple strands of scholarship, personal experience, and original illustrations into a powerful argument for imagining a more just approach to scientific and technical writing.

Butterfly Optimization Algorithm: Theory and Engineering Applications (SpringerBriefs in Applied Sciences and Technology)

by Om Prakash Verma Tarun Kumar Sharma

This book presents theory and applications of recently introduced butterfly optimization algorithm (BOA). It also highlights hybridization process in the basic structure of BOA with in-depth analysis of complexity. This book also describes the constraint handling process. The newly introduced variant is implemented and validated on a set of linear and nonlinear real works problems of engineering and pulp and paper industry. The simulated results are compared with most of the basic algorithms. Comparative and nonparametric statistical result analysis illustrates the efficacy of the algorithm.

Buttonless: Incredible iPhone and iPad Games and the Stories Behind Them

by Ryan Rigney

This book presents some of the most interesting iPhone and iPad games, along with stories of the people behind these games. It describes hundreds of titles, including well-known games and hidden games, and provides insight into the development of games for the iOS platform.

Buy Now: How Amazon Branded Convenience and Normalized Monopoly (Distribution Matters)

by Emily West

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy.Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon&’s consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy. West shows how Amazon has cultivated personalized, intimate relationships with consumers that normalize its outsized influence on our selves and our communities. She describes the brand&’s focus on speedy and seamless ecommerce delivery, represented in the materiality of the branded brown box; the positioning of its book retailing, media streaming, and smart speakers as services rather than sales; and the brand&’s image control strategies. West considers why pushback against Amazon&’s ubiquity and market power has come mainly from among Amazon&’s workers rather than its customers or competitors, arguing that Amazon&’s brand logic fragments consumers as a political bloc. West&’s innovative account, the first to examine Amazon from a critical media studies perspective, offers a cautionary cultural study of bigness in today&’s economy.

Buying In: The Secret Dialogue Between What We Buy and Who We Are

by Rob Walker

"Fascinating ... A compelling blend of cultural anthropology and business journalism."-- Andrea Sachs, Time Magazine. "An often startling tour of new cultural terrain."-- Laura Miller, Salon. "Marked by meticulous research and careful conclusions, this superbly readable book confirms New York Times journalist Walker as an expert on consumerism. ... [A] thoughtful and unhurried investigation into consumerism that pushes the analysis to the maximum..."--Publisher's Weekly (starred review). Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are "in control." Or so we're told. In Buying In, New York Times Magazine "Consumed" columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before--creating brands of their own and participating in marketing campaigns for their favorite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally, whether by creating Internet video ads for Converse All Stars or becoming word-of-mouth "agents" touting products to friends and family on behalf of huge corporations. In the process, they (and we) have begun to funnel cultural, political, and community activities through connections with brands. Walker explores this changing cultural landscape, including a practice he calls "murketing," blending the terms murky and marketing, by introducing us to the creative marketers, entrepreneurs, artists, and community organizers who have found a way to thrive within it. Using profiles of brands old and new, including Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, Walker demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy--and vice versa. Praise for Buying In: "Walker ... makes a startling claim: Far from being immune to advertising, as many people think, American consumers are increasingly active participants in the marketing process. ... [He] leads readers through a series of lucid case studies to demonstrate that, in many cases, consumers actively participate in infusing a brand with meaning. ... Convincing."-- Jay Dixit, The Washington Post. "Walker lays out his theory in well-written, entertaining detail."-- Seth Stevenson, Slate. "Buying In delves into the attitudes of the global consumer in the age of plenty, and, well, we aren't too pretty. Walker carries the reader on a frenetically paced tour of senseless consumption spanning from Viking ranges to custom high-tops."-- Robert Blinn, Core77, "Rob Walker is one smart shopper."-- Jen Trolio, ReadyMade. "The most trenchant psychoanalyst of our consumer selves is Rob Walker. This is a fresh and fascinating exploration of the places where material culture and identity intersect." -Michael Pollan, author of In Defense of Food.

Buying Reality: Political Ads, Money, and Local Television News (Donald McGannon Communication Research Center's Everett C. Parker Book Series)

by Danilo Yanich

From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day’s news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn’t the age of political ads on local TV coming to a close?You might think. But you’d be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there’s a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures—and the 2020 campaign shows no signs of bucking this trend. When candidates don’t enjoy the name recognition and celebrity of the presidential contenders, it’s very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day—not Tweets—to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics—almost 90 percent of 2016’s local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races—a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say—the bought reality—and what political stories used to cover.

Buying and Selling Multimedia Services

by Gerry Souter

This book is a comprehensive guide to buying and developing multimedia in the most cost-effective manner. Focusing on the human factors in producing multimedia, rather than just the software, Buying and Selling Multimedia Services is aimed at both buyers and sellers of multimedia services and draws on real-world anecdotes¦war stories¦from project diaries and first-hand experience, to provide examples of the key ideas delineated within the book. These are true stories culled from 25 years of working on both sides of the desk as a purchaser of creative services for a Fortune 500 company and as a producer and seller for one of the largest multimedia production shops in the country. This book helps the multimedia producer and buyer to recognize flaws in past performances and to anticipate situations in future projects in order to save money and eliminate boardroom confrontations. Accusations, altercations, and recriminations can be avoided and the bottom line enhanced with the production of an effective product targeted to a receptive audience. Souter examines the skills necessary to both the producer and the purchaser of multimedia, allowing each to see the others' problems and viewpoints. Viewing the multimedia project from both sides, as both buyer and seller, Souter highlights the issues which will allow for effective communication between parties, resulting in a better product and a more creative relationship among all involved. In the second part of the book, Souter provides a comprehensive guide to all the digital formats available, to help the buyer and the developer select the most appropriate for a given project.

Buying the Right Photo Equipment

by Elin Rantakrans

We've all heard the saying, "Clothes make the man"; but does the photographic equipment make the photographer? One might think so when looking at new advanced cameras, dream lenses, and all the editing software out there. Others might disagree after admiring the wonderful photographs by Henri Cartier Bresson or Edward Weston, which were taken with relatively simple cameras and lenses. The real questions to ask yourself are: What kind of images would I like to make? And what are all these things that I see advertised as indispensable photo equipment really for? Geared toward the beginning to intermediate photographer, this book teaches about the variety of photographic tools available and what each is meant to accomplish. Learn about the benefits and drawbacks of various pieces of equipment and discover what kind of gear you need to realize your creative ambitions. The book is filled with beautiful images that illustrate how the type of equipment discussed can affect an image.

Buying, Supporting, Maintaining Software and Equipment: An IT Manager's Guide to Controlling the Product Lifecycle

by Gay Gordon-Byrne

Describing how to avoid common vendor traps, Buying, Supporting, Maintaining Software and Equipment: An IT Manager's Guide to Controlling the Product Lifecycle will help readers better control the negotiation of their IT products and services and, ultimately, better manage the lifecycle of those purchases. The book supplies an inside look at the methods and goals of vendors and their contracts-which are almost always in conflict with end-user goals. The text is set up to follow the way most people experience technology products and contracting decisions. It begins by explaining the significance of the decisions made at the time of product selection. It details what you need to focus on when negotiating service and support agreements and describes how to use purchase orders to negotiate more favorable agreements. Covers product acquisition, support, and maintenance Examines hardware and software warranty and support models Considers finance and accounting issues for maintenance and support Spells out technology product details Explains postwarranty support and maintenance Provides the understanding to better negotiate with vendor sales teams Illustrating the types of problems typically experienced during product use, the book describes how to better control the useful life of your equipment. It supplies tips on how to avoid excessive charges from predatory vendors and concludes by delving into issues of product end of life. Explaining how to manage support and maintenance issues for the long term, this book provides the understanding you need to make sure you are more knowledgeable about the products and services your organization needs than the vendor teams with whom you are negotiating.

BuzzFeed Ultimate Book of Quizzes: Questions and Answers on Life, Love, Food, Friendship, TV, Movies, and More

by BuzzFeed

Hilarious, entertaining, and irresistibly binge-worthy, this officially licensed ultimate collection of BuzzFeed quizzes -- from the most popular to the never-before-published -- includes hundreds of questions on everything you love all in one place!If you've been on the internet, chances are you've taken a BuzzFeed quiz or three in your lifetime. And if so, you probably know which Friends character you are or what your favorite fruit says about you. For years, BuzzFeed quizzes have made the rounds online and have gone crazy viral for a good reason -- they're fun, interactive, and super shareable. For the first time ever, BuzzFeed brings you one jam-packed book overflowing with 200 quizzes covering love, food, friendship, TV, movies, personality, and everything under the pop-culture sun. So whether you want to know which Disney character is your soul mate, where you should go on your next vacation, or what age you really are, gather your closest friends, break out the gel pens, and crack this quiz book open to find out.

Byting Back: Regaining Information Superiority Against 21st-Century Insurgents

by Raymond Smith David C. Gompert David R. Frelinger Martin C. Libicki

U.S. counterinsurgency efforts in Iraq and Afghanistan have failed to exploit information power, which could be a U.S. advantage but instead is being used advantageously by insurgents. Because insurgency and counterinsurgency involve a battle for the allegiance of a population between a government and an armed opposition movement, the key to exploiting information power is to connect with and learn from the population itself, increasing the effectiveness of both the local government and the U.S. military and civilian services engaged in supporting it. Utilizing mostly available networking technology, the United States could achieve early, affordable, and substantial gains in the effectiveness of counterinsurgency by more open, integrated, and inclusive information networking with the population, local authorities, and coalition partners. The most basic information link with the population would be an information technology (IT)-enhanced, fraud-resistant registry-census. The most promising link would come from utilizing local cell phone networks, which are proliferating even among poor countries. Access to data routinely collected by such networks can form the basis for security services such as enhanced-911 and forensics. The cell phones of a well-wired citizenry can be made tantamount to sensor fields in settled areas. They can link indigenous forces with each other and with U.S. forces without interoperability problems; they can also track the responses of such forces to emergencies. Going further, outfitting weaponry with video cameras would bolster surveillance, provide lessons learned, and guard against operator misconduct. Establishing a national Wiki can help citizens describe their neighborhoods to familiarize U.S. forces with them and can promote accountable service delivery. All such information can improve counterinsurgency operations by making U.S. forces and agencies far better informed than they are at present. The authors argue that today?'s military and intelligence networks-being closed, compartmentalized, controlled by information providers instead of users, and limited to U.S. war fighters-hamper counterinsurgency and deprive the United States of what ought to be a strategic advantage. In contrast, based on a review of 160 requirements for counterinsurgency, the authors call for current networks to be replaced by an integrated counterinsurgency operating network (ICON) linking U.S. and indigenous operators, based on principles of inclusiveness, integration, and user preeminence. Utilizing the proposed ways of gathering information from the population, ICON would improve the timeliness, reliability, and relevance of information, while focusing security restrictions on truly sensitive information. The complexity and sensitivity of counterinsurgency call for vastly better use of IT than has been seen in Iraq and Afghanistan. Here is a practical plan for just that.

C All-in-One Desk Reference For Dummies

by Dan Gookin

Covers everything users need to get up to speed on C programming, including advanced topics to take their programming skill to the next level Walks C programmers through the entire development cycle of a C program-designing and developing the program, writing source code, compiling the code, linking the code to create the executable programs, debugging, and deployment Provides thorough coverage of keywords, program flow, conditional statements, constants and variables, numeric values, arrays, strings, functions, pointers, debugging, prototyping, and much more Addresses some advanced programming topics such as graphics and game programming as well as Windows and Linux programming Includes dozens of sample programs that readers can adapt and modify for their own uses Written by the author of the first-ever For Dummies book-a man known for his ability to take complex material and present it in a way that makes it simple and fun

C Brain Teasers

by Dan Gookin

You thought you knew C, but can you solve 25 puzzles in this popular programming language? Noted C programmer and author Dan Gookin provides a series of pointed questions, puzzles, and problems to keep your C programming skills sharp. Each one will provide insight into various aspects of handling strings, numeric operations, and other activities, giving you techniques to take the best advantage of all C has to offer. Challenge yourself, and get to know some powerful tricks and details for writing better, faster, more accurate C code. Most C programming books present the information sequentially, teaching you the right way to code and only rarely describing what could go wrong. In this book, the goal is to find out what did go wrong - or what potentially goes right. Explore interesting and unusual programming concepts and approaches with small, to-the-point, programs and exercises. Hone your C programming skills and expand your knowledge. By working through the brain teasers in this book, you'll fill in gaps in your knowledge and work with advanced concepts such as pointers and recursion. All of the teaser topics were selected to give you food for thought, explaining the technical details behind each puzzle. Look at a code sample and try to guess what output it will give. Code it yourself and see the result. Is it what you expected? Then read the author's lighthearted explanation of exactly why the language does what it does, and how you can take advantage of it. You'll come away with a much better understanding of how the language works, and how to use it for efficient and effective programming. What You Need: You need to know the basics of coding in C, and have an environment for compiling and executing your C code. Any Windows, MacOS, or Linux system with a C compiler does the job. Use the terminal window for traditional C programming. Or obtain an Integrated Development Enviornment (IDE) such as Visual Studio Code, which contains all the software tools you need: Editor, Compiler, and Output.

C Pocket Reference: C Syntax and Fundamentals

by Peter Prinz Ulla Kirch-Prinz

C is one of the oldest programming languages and still one of the most widely used. Whether you're an experienced C programmer or you're new to the language, you know how frustrating it can be to hunt through hundreds of pages in your reference books to find that bit of information on a certain function, type or other syntax element. Or even worse, you may not have your books with you. Your answer is the C Pocket Reference. Concise and easy to use, this handy pocket guide to C is a must-have quick reference for any C programmer. It's the only C reference that fits in your pocket and is an excellent companion to O'Reilly's other C books.Ideal as an introduction for beginners and a quick reference for advanced programmers, the C Pocket Reference consists of two parts: a compact description of the C language and a thematically structured reference to the standard library. The representation of the language is based on the ANSI standard and includes extensions introduced in 1999. An index is included to help you quickly find the information you need.This small book covers the following:C language fundamentalsData typesExpressions and operatorsC statementsDeclarationsFunctionsPreprocessor directivesThe standard libraryO'Reilly's Pocket References have become a favorite among programmers everywhere. By providing a wealth of important details in a concise, well-organized format, these handy books deliver just what you need to complete the task at hand. When you've reached a sticking point in your work and need to get to a solution quickly, the new C Pocket Reference is the book you'll want to have.

C Primer Plus

by Stephen Prata

C Primer Plus is a carefully tested, well-crafted, and complete tutorial on a subject core to programmers and developers. This computer science classic teaches principles of programming, including structured code and top-down design. Author and educator Stephen Prata has created an introduction to C that is instructive, clear, and insightful. Fundamental programming concepts are explained along with details of the C language. Many short, practical examples illustrate just one or two concepts at a time, encouraging readers to master new topics by immediately putting them to use. Review questions and programming exercises at the end of each chapter bring out the most critical pieces of information and help readers understand and digest the most difficult concepts. A friendly and easy-to-use self-study guide, this book is appropriate for serious students of programming, as well as developers proficient in other languages with a desire to better understand the fundamentals of this core language. The sixth edition of this book has been updated and expanded to cover the latest developments in C as well as to take a detailed look at the new C11 standard. In C Primer Plus you'll find depth, breadth, and a variety of teaching techniques and tools to enhance your learning: Complete, integrated discussion of both C language fundamentals and additional features Clear guidance about when and why to use different parts of the language Hands-on learning with concise and simple examples that develop your understanding of a concept or two at a time Hundreds of practical sample programs Review questions and programming exercises at the end of each chapter to test your understanding Coverage of generic C to give you the greatest flexibility

C Programming Cookbook: Over 40 recipes exploring data structures, pointers, interprocess communication, and database in C

by B.M. Harwani

A comprehensive guide with curated recipes to help you gain a deeper understanding of modern C. Key Features Learn how to make your applications swift and robust by leveraging powerful features of C Understand the workings of arrays, strings, functions, and more down to how they operate in memory Master process synchronization during multi-tasking and server-client process communication Book Description C is a high-level language that's popular among developers. It enables you to write drivers for different devices, access machine-level hardware, apply dynamic memory allocation, and much more. With self-contained tutorials, known as recipes, this book will guide you in dealing with C and its idiosyncrasies and help you benefit from its latest features. Beginning with common tasks, each recipe addresses a specific problem followed by explaining the solution to get you acquainted with what goes on under the hood. You will explore core concepts of the programming language, including how to work with strings, pointers, and single and multi-dimensional arrays. You will also learn how to break a large application into small modules by creating functions, handling files, and using a database. Finally, the book will take you through advanced concepts such as concurrency and interprocess communication. By the end of this book, you'll have a clear understanding and deeper knowledge of C programming, which will help you become a better developer. What you will learn Manipulate single and multi-dimensional arrays Perform complex operations on strings Understand how to use pointers and memory optimally Discover how to use arrays, functions, and strings to make large applications Implement multitasking using threads and process synchronization Establish communication between two or more processes using different techniques Store simple text in files and store data in a database Who this book is for If you're a programmer with basic experience in C and want to leverage its features through modern programming practices, then this book is for you.

C Programming For Dummies

by Dan Gookin

Get an A grade in C As with any major language, mastery of C can take you to some very interesting new places. Almost 50 years after it first appeared, it's still the world's most popular programming language and is used as the basis of global industry's core systems, including operating systems, high-performance graphics applications, and microcontrollers. This means that fluent C users are in big demand at the sharp end in cutting-edge industries—such as gaming, app development, telecommunications, engineering, and even animation—to translate innovative ideas into a smoothly functioning reality. To help you get to where you want to go with C, this 2nd edition of C Programming For Dummies covers everything you need to begin writing programs, guiding you logically through the development cycle: from initial design and testing to deployment and live iteration. By the end you'll be au fait with the do's and don'ts of good clean writing and easily able to produce the basic—and not-so-basic—building blocks of an elegant and efficient source code. Write and compile source code Link code to create the executable program Debug and optimize your code Avoid common mistakes Whatever your destination: tech industry, start-up, or just developing for pleasure at home, this easy-to-follow, informative, and entertaining guide to the C programming language is the fastest and friendliest way to get there!

C Programming Language Essentials

by Ernest C. Ackermann

REA's Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. C Programming Language discusses fundamental notions, data types and objects, expressions, statements, declarations, function and program structure, the preprocessor, and the standard library.

C Programming for Arduino

by Julien Bayle

Written as a practical Packt book brimming with engaging examples, C Programming for Arduino will help those new to the amazing open source electronic platform so that they can start developing some great projects from the very start.This book is great for people who want to learn how to design & build their own electronic devices. From interaction design art school students to the do-it-yourself hobbyist, or even simply people who want to learn electronics, this book will help by adding a new way to design autonomous but connected devices.

C Programming for the PIC Microcontroller: Demystify Coding with Embedded Programming

by Hubert Henry Ward

Go beyond the jigsaw approach of just using blocks of code you don’t understand and become a programmer who really understands how your code works. Starting with the fundamentals on C programming, this book walks you through where the C language fits with microcontrollers. Next, you'll see how to use the industrial IDE, create and simulate a project, and download your program to an actual PIC microcontroller. You'll then advance into the main process of a C program and explore in depth the most common commands applied to a PIC microcontroller and see how to use the range of control registers inside the PIC. With C Programming for the PIC Microcontroller as your guide, you’ll become a better programmer who can truly say they have written and understand the code they use.What You’ll LearnUse the freely available MPLAX software Build a project and write a program using inputs from switches Create a variable delay with the oscillator sourceMeasure real-world signals using pressure, temperature, and speed inputsIncorporate LCD screens into your projectsApply what you’ve learned into a simple embedded programWho This Book Is For Hobbyists who want to move into the challenging world of embedded programming or students on an engineering course.

C Programming: A Modern Approach

by K. N. King

This introduction to the C programming language is based on the C ANSI dialect and is usable with all ANSI-compatible compilers and all operating systems. The three main parts of the text are: basic grounding in C; advanced topics and program writing; and a reference apparatus.

C Programming: Learn to Code

by Sisir Kumar Jena

The C programming language is a popular language in industries as well as academics. Since its invention and standardized as ANSI C, several other standards known as C99, C11, and C17 were published with new features in subsequent years. This book covers all the traits of ANSI C and includes new features present in other standards. The content of this book helps a beginner to learn the fundamental concept of the C language. The book contains a step-by-step explanation of every program that allows a learner to understand the syntax and builds a foundation to write similar programs. The explanation clarity, exercises, and illustrations present in this book make it a complete textbook in all aspects. Features: Other than ANSI C, the book explains the new C standards like C99, C11, and C17. Most basic and easy-to-follow programs are chosen to explain the concepts and their syntax. More emphasis is given to the topics like Functions, Pointers, and Structures. Recursion is emphasized with numerous programming examples and diagrams. A separate chapter on the command-line argument and preprocessors is included that concisely explains their usage. Several real-life figures are taken to explain the concepts of dynamic memory allocation, file handling, and the difference between structure and union. The book contains more than 260 illustrations, more than 200 programs, and exercises at the end of each chapter. This book serves as a textbook for UG/PG courses in science and engineering. The researcher, postgraduate engineers, and embedded software developers can also keep this book as reference material for their fundamental learning.

C Quick Syntax Reference: A Pocket Guide To The Language, Apis And Library

by Mikael Olsson

The C Quick Syntax Reference is a condensed code and syntax reference to the popular C programming language, which has enjoyed some resurgence of late. C's efficiency makes it a popular choice in a wide variety of applications and operating systems with special applicability to, for instance, wearables, game programming, system level programming, embedded device/firmware programming and in Arduino and related electronics hobbies. This book presents the essential C syntax in a well-organized format that can be used as a quick and handy reference. You won't find any technical jargon, bloated samples, drawn out history lessons, or witty stories in this book. What you will find is a language reference that is concise, to the point and highly accessible. The book is packed with useful information and is a must-have for any C programmer. In the C Quick Syntax Reference, you will find: A concise reference to the C language syntax. Short, simple, and focused code examples. A well laid out table of contents and a comprehensive index allowing easy review.

C Recipes: A Problem-Solution Approach

by Shirish Chavan

Solve your C programming problems with practical and informative recipes. This book covers various aspects of C programming including the fundamentals of C, operators and expressions, control statements, recursion, and user-defined functions. Each chapter contains a series of recipes that you can easily reference to quickly find the answers you are looking for. C Recipes also contains recipes and solutions for problems in memory management, arrays, standard input and output, structures and unions, pointers, self-referential structures, data files, pre-processor directives, and library functions. What You Will Learn Master operators and expressions Write user-defined functions Work with structures and unions Use pointers Define self referential structures Leverage library functions Who This Book Is For Those with some experience in C programming.

C and Python Applications: Embedding Python Code in C Programs, SQL Methods, and Python Sockets

by Philip Joyce

Solve problems by embedding Python code in a C programs, SQL methods, Python sockets. This book uses rudimentary mathematics and basic programming to create practical Python applications for embedding. You'll start with an introduction to C and Python, assuming a fundamental understanding of what programming is. You will also review the basics of the database management language, SQL. You will learn how to use SQL from a C program and from a Python program. C and Python have different programming strengths, and you will learn how to write a Python program embedded within a C program to profit from the strength of each, in one program. Finally, you will explore how socket programs enable two computers to communicate with each other. Here the book covers basic server-client, basic threaded, and basic chat programs. What You Will LearnReview basic Python and C coding Understand the methods of embedding Python code within a C programCreate typical programs in Python and C using SDKWork with socket applications in PythonWho This Book Is ForProgrammers and computational modelers with at least some prior experience with programming in C and Python as well as programming in general.

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