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Media and Climate Change: Making Sense of Press Narratives
by Deepti GanapathyThis book looks at the media’s coverage of climate change and investigates its role in representing the complex realities of climate uncertainties and its effects on communities and the environment. The book explores the socio-economic and cultural understanding of climate issues, the influence of environment communication via the news and the public response to it. It also examines the position of the media as facilitator between scientists, policy makers and the public. Drawing extensively from case studies, personal interviews, comparative analysis of international climate coverage, and a close reading of newspaper reports and archives, the author studies the pattern and frequency of climate coverage in the Indian media and their outcomes. With a special focus on the Western Ghats, the book also discusses political rhetoric, policy parameters and events which trigger a debate about development over biodiversity crisis and environmental risks in India. This book will be of great interest to scholars and researchers of environmental studies, especially climate change, media studies, public policy and South Asian studies as well as a conscientious citizen who deeply cares for the environment.
Media and Disaster Risk Reduction: Advances, Challenges and Potentials (Disaster Risk Reduction)
by Rajib Shaw Suvendrini Kakuchi Miki YamajiThis book analyzes recent advances, trends, challenges and potentials of the role of media in disaster risk reduction. Collaboration, co-design and co-delivery with other stakeholders in science technology, private sectors, and civil society are found to be effective in reaching people and communities.The media is considered to be of utmost importance in all phases of disasters, before, during and after, with different types of media having different proactive roles to play in disaster risk reduction. Before disasters, they play essential roles not only in bringing early warning to people but also in enhancing their perception of the need to take action. At during- and post-disaster response recovery phases, community radio and social media are the key. These necessitate a resilient media infrastructure as the core of uninterrupted coverage. Media literacy has become an important issue for several stakeholders, including governments. In addition, more focus is placed on media governance to look at the priorities of disaster risk reduction initiatives within the media. All of these are considered to lead to trust in the media, which further improves people’s disaster response actions based on information from the media, before and during disasters. Covering different aspects of media, this book is a valuable source for students, researchers, academics, policy-makers and development practitioners.
Media and the Ecological Crisis (Routledge Research in Cultural and Media Studies)
by Richard Maxwell Jon Raundalen Nina Lager VestbergMedia and the Ecological Crisis is a collaborative work of interdisciplinary writers engaged in mapping, understanding and addressing the complex contribution of media to the current ecological crisis. The book is informed by a fusion of scholarly, practitioner, and activist interests to inform, educate, and advocate for real, environmentally sound changes in design, policy, industrial, and consumer practices. Aligned with an emerging area of scholarship devoted to identifying and analysing the material physical links of media technologies, cultural production, and environment, it contributes to the project of greening media studies by raising awareness of media technology’s concrete environmental effects.
Media and the Politics of Arctic Climate Change
by Miyase Christensen Annika E. Nilsson Nina WormbsCombining multidisciplinary perspectives and new research, this volume goes beyond broad discussions of the impacts of climate change and reflects on the current and historical mediations and narratives that are part of creating this new social and scientific reality.
Media, Politics and Environment: Analyzing Experiences from Europe and Asia (Springer Studies in Media and Political Communication)
by Detlef Briesen Sarada Prasanna DasEnvironmental protection has not equally established itself as a permanent fixture in the political systems of all countries: to date, governments and entire societies have responded to environmental challenges in a variety of ways, and concrete environmental policy is still a highly national matter. Moreover, the perception of environmental problems varies considerably on a global scale. The reasons normally cited for these differences largely stem from the environmental policy debates themselves, e.g. poverty, ignorance, capital interests, etc. In contrast, this book shows that concrete environmental policy emerges from a complex interplay of mass media and political conflicts: first, the mass media provide the framework for national environmental policy through agenda-setting, framing and scandalization; second, the mass media thereby change values in the political and social discourse, e.g. by altering the perception of global commons and expanding the possibilities of interest articulation; and third, this can lead to political decision-making processes in which legal and other measures for environmental protection are enforced. The book systematically compares industrialized countries such as Germany and Japan with several rapidly emerging countries in South and Southeast Asia.
Mediascapes of Ruined Geographies in the Global South
by Diego Granja do Amaral A. Chukwudumebi ObuteThis book undertakes an interdisciplinary and cross-cultural interrogation of the Global South through the prisms of media and cultural studies. It closely explores the quotidian (re)territorialization, and brazen ruination of the material geographies of this vast expanse of the world by forces and proxies of (neo)colonialism and global capitalism of resource extraction. We cite the ongoing expulsion of Palestinians from their homelands by occupational forces, the emerging detritus dump across Mexico City and Lagos, the infrastructural precariousness of the favelas of Brazil, the unending resource-war in the Democratic Republic of Congo (DRC), and the flagrant operation of the oil industry in the Niger Delta region of Nigeria as examples of this geographic cataclysm. The centripetal forces of neo-colonialism and resource extraction at full-flight in the Global South, aided by toxic hegemonic forces, have overtly tossed some of the population to the peripheries of existence and the society at large. As such, this book, additionally, explores the resistance of the subalterns from the margins to this socio-political malaise, and further unmasks the knowledge production from these margins of the Global South. This project is divided into five (5) parts of three essays each. The first part examines the territorial contestation in the Middle East framed and expressed through films and literary lenses. The second part examines the environmental burden of modern consumerism and urbanization on metropolis across Mexico, Brazil, and Nigeria, while the third part explores the attritional violence of resource extraction in the DRC, Brazil, and Nigeria via filmic and journalistic lenses. The fourth part offers a swift response from the margins through ethnographic and journalistic interrogation of the subjectivity of the subalterns of Brazilian favelas, and street artists. The fifth part offers an engaging critique of the political climates of South Africa and Brazil that reinforce the environmental catastrophe of the regions of the world.
Mediated Identities in the Futures of Place: Emerging Practices and Spatial Cultures (Springer Series in Adaptive Environments)
by Lakshmi Priya Rajendran NezHapi Dellé OdeleyeThis book examines the emerging problems and opportunities that are posed by media innovations, spatial typologies, and cultural trends in (re)shaping identities within the fast-changing milieus of the early 21st Century.Addressing a range of social and spatial scales and using a phenomenological frame of reference, the book draws on the works of Heidegger, Merleau-Ponty and Don Hide to bridge the seemingly disparate, yet related theoretical perspectives across a number of disciplines. Various perspectives are put forward from media, human geography, cultural studies, technologies, urban design and architecture etc. and looked at thematically from networked culture and digital interface (and other) perspectives.The book probes the ways in which new digital media trends affect how and what we communicate, and how they drive and reshape our everyday practices. This mediatization of space, with fast evolving communication platforms and applications of digital representations, offers challenges to our notions of space, identity and culture and the book explores the diverse yet connected levels of technology and people interaction.
Mediated Modeling: A System Dynamics Approach To Environmental Consensus Building
by Marjan van den Belt Thomas DietzMediated modeling is an innovative new approach that enhances the use of computer models as invaluable tools to guide policy and management decisions. Rather than having outside experts dispensing answers to local stakeholders, mediated modeling brings together diverse interests to raise the shared level of understanding and foster a broad and deep consensus. It provides a structured process based on system dynamics thinking in which community members, government officials, industry representatives, and other stakeholders can work together to produce a coherent, simple but elegant simulation model. Mediated Modeling by Marjan Van Den Belt is a practical guide to participatory modeling for both practitioners and students, one that is firmly theoretically grounded in the field of systems dynamics and environmental modeling. Five in-depth case studies describe the successful use of the technique in a variety of settings, and a final chapter synthesizes the lessons highlighted by the case studies.Mediated Modeling's step-by-step description of the techniques and practical advice regarding implementation offer a real-world solution for all those seeking to make sound decisions about the environment.
Mediating Climate Change (Environmental Sociology Ser.)
by Julie DoyleClimate change has been a significant area of scientific concern since the late 1970s, but has only recently entered mainstream culture and politics. However, as media coverage of climate change increases in the twenty-first century, the gap between our understanding of climate change and climate action appears to widen. In this timely book, Julie Doyle explores how practices of mediation and visualisation shape how we think about, address and act upon climate change. Through historical and contemporary case studies drawn from science, media, politics and culture, Mediating Climate Change identifies the representational problems climate change poses for public and political debate. It offers ways forward by exploring how climate change can be made more meaningful through, for example, innovative forms of climate activism, the reframing of meat and dairy consumption, media engagement with climate events and science, and artistic experimentation. Doyle argues that cultural discourses have problematically situated nature and the environment as objects externalised from humans and culture. Mediating Climate Change calls for a more nuanced understanding of human-environmental relations, in order for us to be able to more fully imagine and address the challenges climate change poses for us all.
Mediating Nature (International Library of Sociology)
by Nils Lindahl ElliotMediating Nature provides a history of the present nature of mass mediation. It examines the ways in which a number of discourses, technologies and institutions have historically shaped the current ways of imagining nature in the mass media. Where much of the existing research treats mass mediation as a matter of media technologies, texts, or institutions, this text adopts a somewhat different approach: it considers mass mediation as a historical process by means of which the members of audiences and indeed the public more generally came to be incorporated as observers in, and of mass culture. This approach allows the book to investigate the roles that a wide range of genres relating to nature played in constructing senses of nature but also of mass culture itself. The genres include landscape paintings and gardens, modern zoos, photography, early cinema, nature essays, disaster and ‘animal attack’ films, as well as wildlife documentaries on television. The investigation develops what Lindahl Elliot describes as a ‘social semeiotic’ approach that combines the semeiotic theory of Charles Peirce with a historical sociology of cultural formations. Topical and timely, this fascinating book will be of great interest to students and researchers in the fields of media, sociology, cultural geography and environmental studies.
Mediating Nature: The Role of Technology in Ecological Literacy (Routledge Environmental Literature, Culture and Media)
by Sean Morey Sidney I. DobrinMediating Nature considers how technology acts as a mediating device in the construction and circulation of images that inform how we see and know nature. Scholarship in environmental communication has focused almost exclusively on verbal rather than visual rhetoric, and this book engages ecocritical and ecocompositional inquiry to shift focus onto the making of images. Contributors to this dynamic collection focus their efforts on the intersections of digital media and environmental/ecological thinking. Part of the book’s larger argument is that analysis of mediations of nature must develop more critical tools of analysis toward the very mediating technologies that produce such media. That is, to truly understand mediations of nature, one needs to understand the creation and production of those mediations, right down to the algorithms, circuit boards, and power sources that drive mediating technologies. Ultimately, Mediating Nature contends that ecological literacy and environmental politics are inseparable from digital literacies and visual rhetorics. The book will be of interest to scholars and students working in the fields of Ecocriticism, Ecocomposition, Media Ecology, Visual Rehtoric, and Digital Literacy Studies.
Mediating Sustainability in the Consumer Society (Routledge Studies in Sustainability)
by Dagny Stuedahl Astrid Skjerven Lisbeth Løvbak Berg Liv Merete NielsenThis book sheds light on the role and impact of sustainability mediation, an effective tool for political authorities and business enterprises to persuade consumers of the integrity of their actions, products, and services.In this era of ecological and societal crises fuelled by increasing consumption, sustainability has become a key buzzword and target to attain. Governments around the world argue that they will meet their sustainability goals through environmental actions, by enabling consumers to make better choices and expecting brands to respond accordingly. At the same time, consumers are overwhelmed by the messaging conveyed in sustainability marketing campaigns, often featuring misleading greenwashing, with political authorities, organisations, and business enterprises all having conflicting interests. In this complex scenario, mediation has become a crucial issue. This book offers a critical and multidisciplinary view of sustainability mediation from experts in the fields of philosophy, consumption research, media studies, fashion, design, and citizenship, offering a unique, holistic view. Each chapter highlights different and problematic aspects of the cultural narratives being communicated, for example, the necessity of growth and the notion of a green economy. They present current theories, methods, indicators, and strategies used to assess and measure the relation between mediation, behaviour, and sustainable development.This book is of interest to scholars, researchers, and postgraduate students in all subject fields concerned with sustainability, including design, visual communication, fashion, consumption, media and journalism, and sustainable development.
Medical Anthropology in Ecological Perspective
by Ann Mcelroy Patricia K TownsendWidespread awareness of emerging infectious diseases and global environmental change makes the ecological perspective of this premier teaching text for medical anthropology as relevant as ever. Integrating biocultural, environmental, and evolutionary approaches to the study of human health, this fifth edition is now thoroughly revised to reflect new developments in the field. Research by human biologists and paleopathologists illuminates the history and prehistory of disease, while the work of cultural and applied anthropologists addresses contemporary health issues. The fifth edition features five new profiles by guest contributors, all leading researchers on health and environment. New topics include community health and disease prevention in urban America; water-borne disease in Ecuador; iodine deficiency in the Himalaya; stress and demographic change in northern Siberia; and participatory action research in Costa Rica. Also included is updated and expanded consideration of refugee health, global aspects of HIV/AIDS, and careers in applied medical anthropology.
Medical Anthropology in Ecological Perspective
by Ann Mcelroy Patricia K TownsendWidespread awareness of emerging infectious diseases and global environmental change makes the ecological perspective of this premier teaching text for medical anthropology as relevant as ever. Integrating biocultural, environmental, and evolutionary approaches to the study of human health, this fifth edition is now thoroughly revised to reflect new developments in the field. Research by human biologists and paleopathologists illuminates the history and prehistory of disease, while the work of cultural and applied anthropologists addresses contemporary health issues. The fifth edition features five new profiles by guest contributors, all leading researchers on health and environment. New topics include community health and disease prevention in urban America; water-borne disease in Ecuador; iodine deficiency in the Himalaya; stress and demographic change in northern Siberia; and participatory action research in Costa Rica. Also included is updated and expanded consideration of refugee health, global aspects of HIV/AIDS, and careers in applied medical anthropology.
Medical Anthropology in Ecological Perspective
by McelroyMcElroy and Townsend (both of the State U. of New York at Buffalo) present the fifth edition of their text introducing the field of medical anthropology. Their aim is to bring together the varied strands of medical anthropology--ethnographic studies of illness beliefs, curing rituals, and herbal medicines; study of the role of disease and climate as factors in human evolution; work on cross-cultural communication in public health; and study of human relationships to their environments in contemporary settings and in the past--using an ecological model and the concept of medical ecology. They present chapters on the ecology of health and disease; interdisciplinary research in health problems; genes, culture, and adaptation; changing patterns of disease and health; the ecology and economics of nutrition; culture, ecology, and reproduction; stress, illness, and healing; health resources in changing cultures; costs and benefits of development; and medical anthropology practices in the 21st century. Interspersed throughout are 16 "profiles" (five new to this edition): case studies that illustrate points made in the rest of the text through examples of current research in medical anthropology, with examples including demographic analysis of census data in post-Soviet Siberian villages, focus group research with inner-city teens in urban Connecticut, and a team project designed to reduce the rates of cholera in rural Ecuador. Annotation ©2009 Book News, Inc. , Portland, OR (booknews. com)
Medical Applications of Fluorescent Excitation Analysis
by L. KaufmanFluorescent excitation analysis (FEA) is a technique that has been utilized for some time in physics. An increasing number of biomedical applications for FEA have been reported in recent year: it is becoming the assay method of choice in many areas of research and clinical practice. The purpose of this volume is to acquaint the interest physician or physicist with the basic principles and instrumentation relevant for FEA, as well as some present and future biomedical applications.
Medical Geochemistry
by Paolo Censi Thomas Darrah Yigal ErelThis book includes a collection of chapters illustrating the application of geochemical methods to investigate the interactions between geological materials and fluids with humans. Examples include the incorporation and human health effects of inhaling lithogenic materials, the reactivity of biological fluids with geological materials, and the impact on nascent biomineral formation. Biomineralization is investigated in terms of mineralogy, morphology, bone chemistry, and pathological significance with a focus on the health impacts of "foreign" geological/environmental trace element incorporation. One of the contribution is devoted to particulate matter, the presence of metals and metalloids in the environment, and the possibility of using human hair as a biomarker between environmental/geological exposure and human bioincorporation. Other chapters focus on the last advances on the analytical methods and instrumentational approaches to investigating the chemistry of biological fluids and tissues.
Medical Geology
by Jose A. Centeno Olle Selinus Robert B. FinkelmanMedical Geology is a rapidly growing field concerned with the relationship between natural geological factors and human and animal health, as well as with improving our understanding of the influence of environmental factors on the geographical distribution of health problems. This book brings together the work of geoscientists and medical/public health researchers, which addresses health problems caused, or exacerbated by geological materials (rocks, minerals, atmospheric dust and water) and processes (including volcanic eruptions and earthquakes. Among the environmental health problems discussed in this book are: exposure to toxic levels of trace essential and non-essential elements such as arsenic and mercury; trace element deficiencies; exposure to natural dusts and to radioactivity; naturally occurring organic compounds in drinking water; volcanic emissions, etc. The text also deals with the many health benefits of geologic materials and processes. This wide-ranging volume covers issues in medical geology all over the world with each author covering their respective region. It provides examples from different continents as well as a state-of-the-art review of the latest developments in the discipline. The authors are all recognized geoscientific and medical experts working in the field. The book is written for a wide variety of specialists from geologists, geochemists, pathologists and medical doctors to veterinarians and biologists.
Medical Geology for Beginners (SpringerBriefs in Medical Earth Sciences)
by Kirtikumar Randive Pratik GodboleThis book is created for a diverse audience that includes geologists and Earth scientists studying the impacts of geological processes on human health, as well as health professionals and medical researchers interested in the environmental determinants of health. It is also a good reference for the environmental scientists and public health policymakers focused on sustainable practices and health risk mitigation. Additionally, undergraduate and postgraduate students, research scholars, and academicians in geosciences, environmental health, and related interdisciplinary fields will find this book valuable for their studies and research. Industry professionals in mining, environmental monitoring, and disaster management will benefit from the health insights provided. Furthermore, individuals working in Ayurveda and traditional medicine will discover valuable information on the therapeutic uses of geological materials. This book explores relationship between geology and human health, providing vital insights for professionals in both the geosciences and health sciences. It delves into how natural processes, materials, and anthropogenic activities influence human health, highlighting the critical role of Medical Geology in modern science and public health. Finally, as Professor Robert Finkleman narrates, &“Medical Geology for Beginners provides an invaluable service to the science of medical geology and to anyone interested in this subject matter and especially to the young readers who may be inspired to pursue a career in medical geology&”.
Medical Geology in Mining: Health Hazards Due to Metal Toxicity (Springer Geology)
by Kirtikumar Randive Shubhangi Pingle Anupam AgnihotriThis book discusses a wide range of health-related mining issues, with particular reference to occupational diseases, metal toxicity, postural injuries in miners, modern fire safety controls, noise-induced hearing loss prevention, and noise mapping. Mining plays a central role in the development of modern civilization. By providing the essential raw materials, mining ensures progress, safety, and comfort of people. However, this necessary activity comes with several woes, the most important of which are occupational health hazards. Mines act as sources of constant danger and risk to the miners irrespective of the scale of mining, such as large-scale industrial mining or small-scale artisanal mining. Not only are there accidents, but continuous exposure to dust, metal toxicity, hazardous gases and fumes, and loud noises, giving rise to a variety of diseases to mine workers. The comprehensive coverage of issues and the case studies will make this book an essential reference and critical reading. Medical geology is a necessary discipline in earth sciences. Unfortunately, not much literature is available on this subject. Therefore, this book is essential for practicing engineers and supervisors in mines, health and safety professionals, researchers, and mining industry students.
Medical Geology: En route to One Health
by Majeti Narasimha Vara Prasad Meththika VithanageMedical Geology The key to understanding the relationship between the geological environment and human health Medical geology deals with of the impact of environmental factors on the health of individual human beings and communities. In particular, it studies environmental exposure to both macro- and micronutrients in the geosphere, hydrosphere, and atmosphere—respectively, soil, water, and airborne dust—which may positively or negatively impact human growth, development, and overall health. The insights contributed by this burgeoning field can aid not only in individual medical cases, but also in assessing disproportionately impacted communities and addressing global medical inequality. Medical Geology: En route to One Health is among the first books to address this vital subject by summarizing recent research in this field. It also serves as an introduction to the multidisciplinary One Health methodology, which unites medical, geological, and environmental insights in one continuous approach to public health. Medical Geology readers will also find: An explanation of the influence of the environment on nutrient availability Case studies of well-documented links between endemic diseases and environmental conditions A systematic analysis of the causes of essential element deficiencies in different world regions Medical Geology is an essential overview of the field, for advanced students as well as medical, environmental, or geological researchers who wish to understand the complex relationship between the geological environment and human health.
Medical Tourism in Kolkata, Eastern India (Global Perspectives on Health Geography)
by Anu RaiThis book examines the global influence and scope of medical tourism with an emphasis on the city of Kolkata in Eastern India as an emerging destination at the regional scale. Through a geographical research perspective, the book discusses the importance of the phenomenon of medical tourism including recent trends, policies, and scale studies to develop sustainable strategies for medical tourism at particular micro destinations. In nine chapters, readers will become familiar with the multi-billion dollar industry of medical tourism and the problems currently associated with medical tourism at multiple scales. The trends of medical tourism in and around the city of Kolkata are used to demonstrate the roles of infrastructure and stakeholders in implementing feasible and sustainable medical tourism in an emerging destination.The first two chapters of the book provide an introduction to medical tourism and the methodologies of this study. Then chapters three through nine focus on medical tourism in the case of Kolkata to discuss the regional applications and developments of medical tourism. Topics addressed include medical tourism facilities, stakeholders and tourists, guest-host relationships, an assessment of development versus risk, and an evaluation of strategies to manage rising medical tourism in Kolkata. The concluding chapter discusses future strategies that could be used to implement the potentialities of a metropolitan city as a medical tourism destination, based on studies done in Kolkata. Readers who will find this work of interest include students, practitioners, geographers, and researchers and policymakers engaged in the medical tourism industry.
Medicina con plantas sagradas: La sabiduría del herbalismo de los aborígenes norteamericanos
by Brooke Medicine Eagle Stephen Harrod BuhnerEl primer examen en profundidad de los fundamentos sagrados del mundo del herbalismo medicinal de los aborígenes norteamericanos • Revela cómo los chamanes y sanadores “hablan” con las plantas para descubrir sus propiedades medicinales • Incluye las oraciones y canciones medicinales vinculadas con el uso de cada una de las plantas examinadas A medida que los seres humanos evolucionaron en la Tierra, utilizaron plantas para todo lo imaginable --alimentos, armas, canastas, vestimentas, refugio y remedios de salud. En su libro Medicina con plantas sagradas, Stephen Harrod Buhner analiza la relación de larga data entre los pueblos aborígenes y las plantas y examina las técnicas y estados mentales que utilizan estas culturas para comunicarse con el mundo botánico. El autor explora la dimensión sagrada de las interacciones entre seres humanos y plantas --un territorio en el que los humanos experimentamos la comunicación con las plantas como expresiones del Espíritu. Con respecto a cada planta curativa descrita en el libro, el autor presenta sus usos medicinales, normas para su preparación y elementos ceremoniales como las oraciones y canciones medicinales vinculadas con el uso de la planta.
Medicinal Plants: Biodiversity, Sustainable Utilization and Conservation
by Shaik Mahammad Khasim Kanchit Thammasiri Chunlin Long Henrik LutkenPlants have been a source of medicines and have played crucial role for human health. Despite tremendous advances in the field of synthetic drugs and antibiotics, plants continue to play a vital role in modern as well as traditional medicine across the globe. In even today, one-third of the world’s population depends on traditional medicine because of its safety features and ability to effectively cure diseases. This book presents a comprehensive guide to medicinal plants, their utility, diversity and conversation, as well as biotechnology. It is divided into four main sections, covering all aspects of research in medicinal plants: biodiversity and conservation; ethnobotany and ethnomedicine; bioactive compounds from plants and microbes; and biotechnology. All sections cover the latest advances. The book offers a valuable asset for researchers and graduate students of biotechnology, botany, microbiology and the pharmaceutical sciences. It is an equally important resource for doctors (especially those engaged in Ayurveda and allopathy); the pharmaceutical industry (for drug design and synthesis); and the agricultural sciences.
Medicinal Plants: Domestication, Biotechnology and Regional Importance (Sustainable Development and Biodiversity #28)
by Kishan Gopal Ramawat Halina Maria Ekiert Jaya AroraMedicinal plant research is an evergreen subject. There is a tremendous increase in popularity of herbal medicine in traditional medicine, ethnomedicine, modern medicine and as over the counter food supplements. Even after this increased demand, supply is neither uniform nor assured as most of these plants are collected from wild. In developing countries of tropical and subtropical regions where majority of herbal drugs are produced, this is not organised sector making it vulnerable to several malpractices, hence standardization of all aspects required. This has also negative impact on biodiversity and conservation of plants as well as supply of uniform material. This book is aimed to provide up to date information about sustainable use of selected medicinal plants, their active ingredients and efforts made to domesticate them to ensured uniform supply. Development of agrotechnology, biotechnology and cultivation practices using conventional and non-conventional methods are presented. Where these efforts will lead the medicinal plant research and future perspective are discussed. The chapters are written by well recognised group leaders in working in the field. The book contains topics on general biology of medicinal plants, their sustainable use and, cultivation and domestication efforts. A uniform chapter structure has been designed to keep consistency. The book will be useful for academicians, agriculturists, biotechnologists and researcher, and industries involved in manufacturing herbal drugs and supplementary products.