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The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
by Jacquelyn OttmanFor too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
New Seeds and Poor People (Routledge Library Editions: Development)
by Michael Lipton Richard LonghurstFirst published in 1989, this book deals with the impact of cereal production upon the Third World, specifically ‘Modern Varieties’ (MVs). Using evidence from plant breeding, economics and nutrition science, the authors seek to pinpoint what has been achieved, what has gone wrong and what needs to be done in future. Although the technical innovations of MVs mean more employment, cheaper food and less risk for small farmers, the reduction in crop diversity increases the risk of danger from pests and though MVs enlarge cereal stocks, many are too poor to afford them. The book concludes that technical breakthroughs alone won’t solve deep-rooted social problems and that only new policies and research priorities will increase the choices, assets and power of the rural poor.
New Slow City
by William PowersBurned-out after years of doing development work around the world, William Powers spent a season in a 12-foot-by-12-foot cabin off the grid in North Carolina, as recounted in his award-winning memoir Twelve by Twelve. Could he live a similarly minimalist life in the heart of New York City? To find out, Powers and his wife jettisoned 80 percent of their stuff, left their 2,000-square-foot Queens townhouse, and moved into a 350-square-foot "micro-apartment” in Greenwich Village. Downshifting to a two-day workweek, Powers explores the viability of Slow Food and Slow Money, technology fasts and urban sanctuaries. Discovering a colorful cast of New Yorkers attempting to resist the culture of Total Work, Powers offers an inspiring exploration for anyone trying to make urban life more people- and planet-friendly.
New Solutions for Challenges in Applications of New Materials and Geotechnical Issues: Proceedings of the 5th GeoChina International Conference 2018 – Civil Infrastructures Confronting Severe Weathers and Climate Changes: From Failure to Sustainability, held on July 23 to 25, 2018 in HangZhou, China (Sustainable Civil Infrastructures)
by Moses Tefe Yu Xinbao Shuying WangThis book include research studies which deal with the attempts to address new solutions for challenges in geotechnical engineering such as characterization of new materials, application of glass fibre, geotextile fabric and permeable concrete, new numerical methods for traditional problems and some other geotechnical issues that are becoming quite relevant in today's world. The book adds to the geotechnical engineering field which still bears lots of big challenges. It contributes to make the civil infrastructures more sustainable using new technologies and materials that have been proposed and applied in various fields. Papers were selected from the 5th GeoChina International Conference 2018 – Civil Infrastructures Confronting Severe Weathers and Climate Changes: From Failure to Sustainability, held on July 23 to 25, 2018 in HangZhou, China.
New Source Review For Stationary Sources Of Air Pollution
by National Research Council of the National AcademiesThe Clean Air Act established a pair of programs—known as New Source Review (NSR)—that regulate large stationary sources of air pollution, such as factories and electricity-generating facilities. Congress then asked the National Research Council to estimate the effects of NSR rule changes made in 2002 and 2003 in terms of the effects on emissions and human health, and changes in operating efficiency (including energy efficiency), pollution prevention, and pollution-control activities. New Source Review for Stationary Sources of Air Pollution provides insights into the potential effects of the rule changes on national emissions from the electric power industry. Although this book focuses on the 2002 and 2003 rules, its analytic framework applies to other possible changes in NSR and to other regulatory contexts. Helpful, in that it outlines the data-collection efforts needed to assess the impact of the NSR rules, the book recommends EPA and other government agencies undertake and sustain the recommended methods.
New Strategies for Social Innovation: Market-Based Approaches for Assisting the Poor
by Anderson Steven G.This book is the first to assess emerging market-based social change approaches comparatively, focusing specifically on social entrepreneurship, corporate social responsibility, fair trade, and private sustainable development
New Structures for Physics
by Bob CoeckeThis volume provides a series of tutorials on mathematical structures which recently have gained prominence in physics, ranging from quantum foundations, via quantum information, to quantum gravity. These include the theory of monoidal categories and corresponding graphical calculi, Girard's linear logic, Scott domains, lambda calculus and corresponding logics for typing, topos theory, and more general process structures. Most of these structures are very prominent in computer science; the chapters here are tailored towards an audience of physicists.
New Studies in European History: The Anti-Nuclear Movement and Political Environmentalism in West Germany and Beyond, 1968–1983 (New Studies in European History)
by Stephen MilderGreening Democracy explains how nuclear energy became a seminal political issue and motivated new democratic engagement in West Germany during the 1970s. Using interviews, as well as the archives of environmental organizations and the Green party, the book traces the development of anti-nuclear protest from the grassroots to parliaments. It argues that worries about specific nuclear reactors became the basis for a widespread anti-nuclear movement only after government officials' unrelenting support for nuclear energy caused reactor opponents to become concerned about the state of their democracy. Surprisingly, many citizens thought transnationally, looking abroad for protest strategies, cooperating with activists in other countries, and conceiving of 'Europe' as a potential means of circumventing recalcitrant officials. At this nexus between local action and global thinking, anti-nuclear protest became the basis for citizens' increasing engagement in self-governance, expanding their conception of democracy well beyond electoral politics and helping to make quotidian personal concerns political.
The New Sustainability Advantage
by Bob WillardThe New Sustainability Advantage shows how the benefits of the "triple bottom line" can increase a typical company's profits by fifty-one to eighty-one percent within five years, depending on the company's size and industry sector, while avoiding risks that could jeopardize its financial well-being.Fully revised and updated, this tenth anniversary edition clearly demonstrates that, by focusing on seven powerful yet easy to grasp sustainability strategies, businesses can:Increase revenueImprove productivityReduce expensesDecrease risksExpressed in clear business language and presented in an appealing, graphically rich format, this practical guide and the accompanying online Sustainability Advantage Simulator Dashboard enables executives to enter their own data and quickly identify the high-leverage benefit areas for their organization. More detailed downloadable spreadsheets help them drill down into specific areas of interest and fine-tune the assumptions to their specific situation.An indispensable tool for both sustainability champions and senior management, The New Sustainability Advantage proves that the quantified business case for sustainability is more compelling than ever before.Bob Willard gave up an award-winning successful career in senior management at IBM to devote himself full-time to building corporate commitment to sustainability. Widely in demand as a speaker, he has delivered hundreds of presentations demonstrating the business case for sustainability to companies, consultants, academics, and NGOs worldwide. Bob is the author of The Sustainability Champion's Guidebook, The Next Sustainability Wave, and the original edition of The Sustainability Advantage.
New Technologies in Building and Construction: Towards Sustainable Development (Lecture Notes in Civil Engineering #258)
by David Bienvenido-Huertas Juan Moyano-CamposThis book presents contributions on new technologies in building and construction. Buildings are complex elements that impact environment significantly. The sustainability of this sector requires a holistic and multidisciplinary approach that allows adequate strategies to be established to reduce its environmental impact. This heterogeneity is represented in these chapters, which have been developed by researchers from different countries. The book is divided into three sections: (i) analysis, (ii) design and modeling, and (iii) solutions. The book chapters together represent an advance in current knowledge about new technologies in building and construction, crucial for researchers, engineers, architects, policy makers, and stakeholders.
New Technology and Regional Development
by Egbert Wever Bert Van Der KnappFirst Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
New Thinking in GIScience
by Bin Li Xun Shi A-Xing Zhu Cuizhen Wang Hui LinThis book is a collection of seminal position essays by leading researchers on new development in Geographic Information Sciences (GIScience), covering a wide range of topics and representing a variety of perspectives. The authors propose enrichments and extensions to the conceptual framework of GIScience; discuss a series of transformational methodologies and technologies for analysis and modeling; elaborate on key issues in innovative approaches to data acquisition and integration, across earth sensing to social sensing; and outline frontiers in application domains, spanning from natural science to humanities and social science, e.g., urban science, land use and planning, social governance, transportation, crime, and public health, just name a few. The book provides an overview of the strategic directions on GIScience research and development. It will benefit researchers and practitioners in the field who are seeking a high-level reference regarding those directions.
The New Transit Town: Best Practices In Transit-Oriented Development
by Hank Dittmar Gloria OhlandTransit-oriented development (TOD) seeks to maximize access to mass transit and nonmotorized transportation with centrally located rail or bus stations surrounded by relatively high-density commercial and residential development. New Urbanists and smart growth proponents have embraced the concept and interest in TOD is growing, both in the United States and around the world.New Transit Town brings together leading experts in planning, transportation, and sustainable design--including Scott Bernstein, Peter Calthorpe, Jim Daisa, Sharon Feigon, Ellen Greenberg, David Hoyt, Dennis Leach, and Shelley Poticha--to examine the first generation of TOD projects and derive lessons for the next generation. It offers topic chapters that provide detailed discussion of key issues along with case studies that present an in-depth look at specific projects. Topics examined include:*the history of projects and the appeal of this form of development*a taxonomy of TOD projects appropriate for different contexts and scales*the planning, policy and regulatory framework of "successful" projects*obstacles to financing and strategies for overcoming those obstacles*issues surrounding traffic and parking*the roles of all the actors involved and the resources available to them*performance measures that can be used to evaluate outcomesNew Transit Town explores the key challenges to transit-oriented development, examines the lessons learned from the first generation of projects, and uses a systematic examination and analysis of a broad spectrum of projects to set standards for the next generation. It is a vital new source of information for anyone interested in urban and regional planning and development, including planners, developers, community groups, transit agency staff, and finance professionals.
New Trends in Development Theory: Essays in Development and Social Theory (Routledge Library Editions: Development)
by Peter PrestonThe theme of this work, first published in 1985, is the exchange between issues of development and problems of social theory. They provide preliminary analysis of the multiplicity of social-theoretic arguments in development theory and their implications for social theory in general. The book will be of interest to all those interested in the contemporary ‘restructuring’ of social theory and to theorists of development who are rethinking their concerns in a period of pessimism and doubt.
New Trends in Earth-Science Outreach and Engagement
by Jeanette L. Drake Yekaterina Y. Kontar Gwynne S. RifePerhaps just as perplexing as the biggest issues at the core of Earth science is the nature of communicating about nature itself. New Trends in Earth-Science Outreach and Engagement: The Nature of Communication examines the processes of communication necessary in bridging the chasm between climate change and natural hazard knowledge and public opinion and policy. At this junction of science and society, 17 chapters take a proactive and prescriptive approach to communicating with the public, the media, and policy makers about the importance of Earth science in everyday life. Book chapters come from some 40 authors who are geophysical scientists, social scientists, educators, scholars, and professionals in the field. Bringing diverse perspectives, these authors hail from universities, and research institutes, government agencies, non-profit associations, and corporations. They represent multiple disciplines, including geosciences, education, climate science education, environmental communication, and public policy. They come from across the United States and around the world. Arranged into five sections, the book looks at geosciences communication in terms of: 1) Education 2) Risk management 3) Public discourse 4) Engaging the public 5) New media From case studies and best practices to field work and innovations, experts deliver pragmatic solutions and delve into significant theories, including diffusion, argumentation, and constructivism, to name a few. Intended for environmental professionals, researchers, and educators in the geophysical and social sciences, the book emphasizes communication principles and practices within an up-to-the-minute context of new environmental issues, new technologies, and a new focus on resiliency.
New Trends in Lyapunov Exponents: NTLE, Lisbon, Portugal, February 7–11, 2022 (CIM Series in Mathematical Sciences)
by João Lopes Dias Pedro Duarte José Pedro Gaivão Silvius Klein Telmo Peixe Jaqueline Siqueira Maria Joana TorresThis volume presents peer-reviewed surveys on new developments in the study of Lyapunov exponents in dynamical systems and its applications to other areas, such as mathematical physics. Written by leading experts in their fields, the contributions are based upon the presentations given by invited speakers at the “New Trends in Lyapunov Exponents” workshop held in Lisbon, Portugal, February 7–11, 2022. The works focus on the concept of Lyapunov exponents in their various manifestations in dynamical systems along with their applications to mathematical physics and other areas of mathematics. The papers reflect the spirit of the conference of promoting new connections among different subjects in dynamical systems. This volume aims primarily at researchers and graduate students working in dynamical systems and related fields, serving as an introduction to active fields of research and as a review of recent results as well.
New Trends in Nanoparticle Magnetism (Springer Series in Materials Science #308)
by Davide Peddis Sara Laureti Dino FioraniThis book provides comprehensive coverage of the most recent progress and developments in the field of magnetic nanoparticles, with special emphasis on new materials design approaches for magnetic nanoarchitectures, advanced characterization techniques, and a wide range of applications areas including permanent magnets, biomedicine, and life sciences. The book also features an exhaustive section on fundamentals, covering single particle effects, surface effects, and interparticle interactions. The book delivers a strong focus throughout on the multidisciplinarity of the subject spanning physics, chemistry, engineering, biology, medicine, and environmental science. This forward-looking contributed volume highlights future perspectives and areas of emerging research, and will be of great interest to advanced undergraduates, as well as researchers in academia and industry.
New Trends in One-Dimensional Dynamics: In Honour of Welington de Melo on the Occasion of His 70th Birthday IMPA 2016, Rio de Janeiro, Brazil, November 14–17 (Springer Proceedings in Mathematics & Statistics #285)
by Maria José Pacifico Pablo GuarinoThis volume presents the proceedings of the meeting New Trends in One-Dimensional Dynamics, which celebrated the 70th birthday of Welington de Melo and was held at the IMPA, Rio de Janeiro, in November 2016. Highlighting the latest results in one-dimensional dynamics and its applications, the contributions gathered here also celebrate the highly successful meeting, which brought together experts in the field, including many of Welington de Melo’s co-authors and former doctoral students.Sadly, Welington de Melo passed away shortly after the conference, so that the present volume became more a tribute to him. His role in the development of mathematics was undoubtedly an important one, especially in the area of low-level dynamics, and his legacy includes, in addition to many articles with fundamental contributions, books that are required reading for all newcomers to the field.
New Trends in the Protection of Cultural and Natural Heritage
by Piotr Dobosz, Witold Górny, Adam Kozień, Anna Mazur, Bartosz MazurekThe book entitled New Trends in the Protection of Cultural and Natural Heritage is a collection of twelve scientific articles (chapters) authored by Polish and foreign researchers in the field of cultural heritage protection. Specializing in various scientific disciplines (including legal, architectural, managerial, cultural studies considerations) and at different stages of scientific development, the authors of the individual texts from either a casuistic (case studies) or systemic (studies of normative solutions or development trends) perspective analyze new trends in the protection of cultural and natural heritage.
New Trends in Urban Drainage Modelling: UDM 2018 (Green Energy and Technology)
by Giorgio ManninaThis book addresses the latest research advances, innovations, and applications in the field of urban drainage and water management as presented by leading researchers, scientists and practitioners from around the world at the 11th International Conference on Urban Drainage Modelling (UDM), held in Palermo, Italy from 23 to 26 September, 2018. The conference was promoted and organized by the University of Palermo, Italy and the International Working Group on Data and Models, with the support of four of the world’s leading organizations in the water sector: the International Water Association (IWA), International Association for Hydro-Environment Engineering and Research (IAHR), Environmental & Water Resources Institute (EWRI) - ASCE, and the International Environmental Modelling and Software Society (iEMSs). The topics covered are highly diverse and include drainage and impact mitigation, water quality, rainfall in urban areas, urban hydrologic and hydraulic processes, tools, techniques and analysis in urban drainage modelling, modelling interactions and integrated systems, transport and sewer processes (incl. micropollutants and pathogens), and water management and climate change. The conference’s primary goal is to offer a forum for promoting discussions amongst scientists and professionals on the interrelationships between the entire water cycle, environment and society.
The New Uranium Mining Boom
by Broder Merkel Mandy SchipekThe book presents the results from the Uranium Mining and Hydrogeology Conference (UMH VI) held in September 2011, in Freiberg, Germany. The following subjects are emphasised: Uranium Mining, Phosphate Mining and Uranium recovery. Cleaning up technologies for water and soil. Analysis and sensor for Uranium and Radon and Modelling.
The New Uranium Mining Boom: Challenge and lessons learned (Springer Geology)
by Broder Merkel Mandy SchipekThe book presents the results from the Uranium Mining and Hydrogeology Conference (UMH VI) held in September 2011, in Freiberg, Germany. The following subjects are emphasised: Uranium Mining, Phosphate Mining and Uranium recovery. Cleaning up technologies for water and soil. Analysis and sensor for Uranium and Radon and Modelling.
New Urban Agenda in Asia-Pacific: Governance for Sustainable and Inclusive Cities (Advances in 21st Century Human Settlements)
by Bharat Dahiya Ashok DasThis book explores significant aspects of the New Urban Agenda in the Asia-Pacific region, and presents, from different contexts and perspectives, innovative interventions afoot for transforming the governance of 21st-century cities in two key areas: (i) urban planning and policy; and (ii) service delivery and social inclusion. Representing institutions across a wide geography, academic researchers and development practitioners from Asia, Australia, Europe, and North America have authored the chapters that lend the volume its distinctly diverse topical foci. Based on a wide range of cases and intriguing experiences, this collection is a uniquely valuable resource for everyone interested in the present and future of cities and urban regions in Asia-Pacific.
The New Urban Frontier: Gentrification and the Revanchist City
by Neil SmithWhy have so many central and inner cities in Europe, North America and Australia been so radically revamped in the last three decades, converting urban decay into new chic? Will the process continue in the twenty-first century or has it ended? What does this mean for the people who live there? Can they do anything about it? This book challenges conventional wisdom, which holds gentrification to be the simple outcome of new middle-class tastes and a demand for urban living. It reveals gentrification as part of a much larger shift in the political economy and culture of the late twentieth century. Documenting in gritty detail the conflicts that gentrification brings to the new urban 'frontiers', the author explores the interconnections of urban policy, patterns of investment, eviction, and homelessness. The failure of liberal urban policy and the end of the 1980s financial boom have made the end-of-the-century city a darker and more dangerous place. Public policy and the private market are conspiring against minorities, working people, the poor, and the homeless as never before. In the emerging revanchist city, gentrification has become part of this policy of revenge.