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Copyright's Broken Promise: How to Restore the Law's Ability to Promote the Progress of Science
by John WillinskyA comprehensive proposal for reforming copyright law to ensure sustainable public access to research and scholarship.Open access is widely supported by researchers, librarians, scholarly societies, and research funders, as well as large and small publishers. Yet despite this support—and the pandemic&’s demonstration of the importance of open access for scientific progress—the scholarly publishing market is failing to deliver open access quickly enough. In Copyright&’s Broken Promise, John Willinsky presents the case for reforming copyright law so that it supports, rather than impedes, public access to research and scholarship. He draws on the legal strategy of statutory licensing to set out the terms and structures by which the Copyright Act could ensure that publishers are fairly compensated for providing immediate open access. What sets Willinsky&’s analysis apart is its focus on the current state of scholarly publishing. Because copyright offers so little legal support for moving publishing to open access, though it is best for science, he says it is time to stop regarding the Copyright Act as a law of nature that can only be circumvented, contravened, or temporarily set aside. Specifically, he proposes that the Copyright Act add a new category of work, called &“research publications,&” which would be subject to statutory licensing. This would allow publishers to receive royalty payments from the principal institutional users (universities, industry R&D, research institutes, and so on) and sponsors of the work (foundations and government agencies), while providing immediate open access.
Copyright's Highway
by Paul GoldsteinFrom eighteenth-century copyright law, to current-day copyright issues on the internet, to tomorrow's "celestial jukebox”-a digital repository of books, movies, and music available on demand-Paul Goldstein presents a thorough examination of the challenges facing copyright owners and users. One of the nation's leading authorities on intellectual property law, Goldstein offers an engaging, readable, and intelligent analysis of the effect of copyright on American politics, economy, and culture. Goldstein presents and analyzes key legal battles, including Supreme Court decisions on home taping and 2 Live Crew's contested sampling of Roy Orbison's "Pretty Woman. ” In this revised edition, the author expands the discussion to cover electronic media, including an examination of recent Napster litigation, the Digital Millennium Copyright Act, and the vexed Secure Digital Music Initiative, under which record companies attempted to develop effective encryption standards for their products. Praise for the first edition: "A clever and vibrant book that traces copyright history from the invention of the printing press through current challenges to copyright from new technologies . . . . Most compelling [on] multimedia technologies. ” -Sabra Chartrand,The New York Times "This eminent authority writes with clarity, lucidity and a wry sense of humor about a subject whose complexities can be daunting. " -Jonathan Kirsch,Los Angeles Times "A wonderfully American tale of how law, literature, politics and megabucks intersect. " -William Petrocelli,San Francisco Chronicle
Copywriting Second Edition: Successful Writing for Design, Advertising, Marketing
by Mark ShawWriting copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications.Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively.Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business
by Nicki KrawczykMaster the strategies for successful copywriting Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience.What sets this copywriter's handbook apart from other copywriting books:Copywriting 101—Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age.Fundamental strategies—Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned.But wait, there's more—Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more.Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.
Copywriting, Second edition: Successful Writing For Design, Advertising, And Marketing
by Mark ShawWriting copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications.Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively.Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
Copywriting: Bullet Guides
by Tina KonstantOpen this book and you will Compose great copy Engage your audience Persuade brilliantly Build sales
Copywriting: Bullet Guides
by Tina KonstantOpen this book and you will Compose great copy Engage your audience Persuade brilliantly Build sales
Copywriting: Successful Writing for Design, Advertising, Marketing
by Mark ShawMany people train in graphic design and typography, but writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease.Using a series of exercises and illustrated examples of award-winning campaigns and communication, Copywriting takes you through step-by-step processes that can help you to write content quickly and effectively.With insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter. With chapters devoted to each specific medium, the book teaches the art of writing great copy for advertising and direct marketing, retailing, catalogues, company magazines, websites, branding and more.
Copywriting: Successful Writing for Design, Advertising, Marketing
by Mark ShawMany people train in graphic design and typography, but writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease.Using a series of exercises and illustrated examples of award-winning campaigns and communication, Copywriting takes you through step-by-step processes that can help you to write content quickly and effectively.With insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter. With chapters devoted to each specific medium, the book teaches the art of writing great copy for advertising and direct marketing, retailing, catalogues, company magazines, websites, branding and more.
Coral Gardens and Their Magic: The Description of Gardening [1935]
by Bronislaw MalinowskiThe first part of a two volume classic devoted to the agriculture and agricultural rites of the Trobriand Islanders. This work looks at the signigicance of agriculture in the Trobriand Islands.
Coral Gardens and Their Magic: The Language and Magic of Gardening [1935]
by MalinowskiThe concluding part of Coral Gardens and Their Magic provides a linguistic commentary to the ethnography on agriculture. Malinowski gives a full description of the language of the Trobrianders as an aspect of culture.
Coral Lives: Literature, Labor, and the Making of America
by Michele Currie NavakasA literary and cultural history of coral—as an essential element of the marine ecosystem, a personal ornament, a global commodity, and a powerful political metaphorToday, coral and the human-caused threats to coral reef ecosystems symbolize our ongoing planetary crisis. In the nineteenth century, coral represented something else; as a recurring motif in American literature and culture, it shaped popular ideas about human society and politics. In Coral Lives, Michele Currie Navakas tells the story of coral as an essential element of the marine ecosystem, a cherished personal ornament, a global commodity, and a powerful political metaphor. Drawing on a wide range of sources, including works by such writers as Sarah Josepha Hale, Harriet Beecher Stowe, Frances Ellen Watkins Harper, and George Washington Cable, Navakas shows how coral once helped Americans to recognize both the potential and the limits of interdependence—to imagine that their society could grow, like a coral reef, by sustaining rather than displacing others.Navakas shows how coral became deeply entwined with the histories of slavery, wage labor, and women’s reproductive and domestic work. If coral seemed to some nineteenth-century American writers to be a metaphor for a truly just collective society, it also showed them, by analogy, that society can seem most robust precisely when it is in fact most unfree for the laborers sustaining it. Navakas’s trailblazing cultural history reveals that coral has long been conceptually indispensable to humans, and its loss is more than biological. Without it, we lose some of our most complex political imaginings, recognitions, reckonings, and longings.
Core Concepts in English for Specific Purposes (Elements in Language Teaching)
by Helen BasturkmenThis Element examines the foundational building blocks of English for Specific Purposes (ESP) teaching. The emergence of ESP teaching as a global movement has been driven by economic, social, and educational factors. Currently, examples of ESP teaching can be seen across a wide variety of learner groups and contexts. Underlying this variety, two core concepts unify the field – teaching addresses learners' work- or study-related language needs, and teaching targets specialized English. These mainstay concepts have come to assume a taken-for-granted status in the field, and recent discussion and analytical review of them has been limited. The Element scrutinizes the concepts, examines the ideas behind them, identifies potential issues in their application and attempts to forge new links.
Core Decodable Takehomes, Blackline Masters, Level 1, Book 1 [Grade 1]
by Sra Mcgraw-HillNIMAC-sourced textbook
Core Knowledge Language Arts, Grade 1, Domain 10: A New Nation, American Independence, Tell It Again!™ Flip Book
by Core Knowledge Foundation Amplify Inc.NIMAC-sourced textbook
Core Knowledge Language Arts, Grade 1, Domain 2: The Human Body, Tell It Again!™ Flip Book
by Core Knowledge Foundation Amplify Inc.NIMAC-sourced textbook
Core Knowledge Language Arts, Grade 1, Domain 3: Different Lands, Similar Stories, Tell It Again!™ Flip Book
by Core Knowledge Foundation Amplify Inc.NIMAC-sourced textbook
Core Knowledge Language Arts, Grade 1, Domain 4: Early World Civilizations, Tell It Again!™ Flip Book
by Core Knowledge Foundation Amplify Inc.NIMAC-sourced textbook
Core Knowledge Language Arts, Grade 1, Domain 5: Early American Civilizations, Tell It Again!™ Flip Book
by Core Knowledge Foundation Amplify Inc.NIMAC-sourced textbook
Core Knowledge Language Arts, Grade 1, Domain 6: Astronomy, Tell It Again!™ Flip Book
by Core Knowledge Foundation Amplify Inc.NIMAC-sourced textbook