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The Essential Guide to Rhetoric

by William M. Keith Christian O. Lundberg

Gaining an understanding of rhetorical theory and its practical applications is a critical component to effective and competent communication. The Essential Guide to Rhetoric provides an accessible and balanced overview of the core historical and contemporary theories. It uses concrete, relevant examples and jargon-free language to bring these concepts to life. The guide helps students move from concept to action with discussions of invention, the traditions of trope, argument and speech, among others. This handy guide is an excellent addition to the public speaking class, extending and deepening crucial concepts, and an indispensable supplement to the rhetorical theory class.

The Essential Guide to Writing & Language, Red Level

by Carol Francis Cynthia Clampitt Larkin Page-Jacobs

NIMAC-sourced textbook

The Essential Historiography Reader

by Caroline Hoefferle

The Essential Historiography Reader, not only details the history of historical practice and explains historical theories and philosophies in language that is accessible to college undergraduates, it also provides excerpts to illustrate these historical approaches and help students to identify them in their own writing and in the writings of contemporary historians. The book is organized into two main parts. The first part traces the origins of contemporary American historical traditions to their roots in ancient Greece and explains how the profession of history emerged and developed in Europe and America through the nineteenth century. The second part focuses more specifically on historiographical developments the United States since the nineteenth century.

Essential Interviewing: A Programmed Approach to Effective Communication

by David R. Evans; Margaret T. Hearn; Max R. Uhlemann; Allen E. Ivey;

This proven text gives you the tools you need to conduct successful interviews with diverse clients in a variety of professional settings, including social work, counseling, nursing, personnel work, and human services. With an emphasis on the three major stages of interviewing: exploration, clarification, and action.

Essential Journalism: The NCTJ Guide for Trainee Journalists

by Jonathan Baker

This book is a practical guide to all aspects of modern journalism for anyone seeking to study for the National Council for the Training of Journalists (NCTJ) Diploma in Journalism and become a qualified journalist in the UK. Written in collaboration with the NCTJ, Essential Journalism outlines everything you need to know about the journalism industry today, from its ethical framework to its practice across print, television, radio, online and social media. It looks at the core principles and the skills that are required of journalists across all platforms, helping students develop an overall understanding of the business and examining the application and adaptation of traditional best practice to the demands of the digital age. This is a unique one-stop shop for anyone who wants to understand the nature and purpose of journalism, and how it is changing and evolving in today’s digital newsrooms. This book is a core resource for journalism trainees and undergraduates, as well as for seasoned practitioners and lecturers.

Essential Knowledge for the Aspiring Media Professional

by John Stephen Zaffuto

Essential Knowledge for the Aspiring Media Professional provides readers with the skillset needed to produce professional, high-quality video content in today’s competitive media landscape. The author draws on over two decades of industry experience to offer strategies for how to develop a sense of design, adopt a holistic approach to the media production process, and craft a distinct idea for a project’s intent and form. In five in-depth chapters, the book delves into topics ranging from pre-production and planning processes to technical considerations and post-production methods. It concludes with an overview of career opportunities for aspiring media-makers. This book is an invaluable resource for students and professionals alike looking to hone creative production techniques within a broad range of formats and environments, particularly those requiring effective marketing and advertising-oriented content.

Essential Korean Reader

by Jaemin Roh

First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

Essential Linguistics: What Teachers Need To Know To Teach ESL, Reading, Spelling, And Grammar

by David E. Freeman Yvonne S. Freeman

The authors make the Second Edition more valuable by clearly explaining English phonology, morphology, and syntax and the implications for teaching, using the International Phonetic Alphabet to prepare students for the Praxis examination, including chapters on first and second language acquisition research and theories, reviewing ESL teaching methods. With examples, activities, and end-of-chapter applications that link linguistic theory and classroom practice, the authors show teachers how to use their new understandings of linguistics to help student learning.

Essential Literary Terms with Exercises

by Sharon Hamilton

Prepare for AP placement in English literature with this volume of study, examples and exercises.

The Essential Margaret Fuller (Dover Thrift Editions)

by Margaret Fuller

A woman of many gifts, Margaret Fuller (1810–50) is most aptly remembered as America's first true feminist. Her 1845 work, Woman in the Nineteenth Century, is regarded as the United States' first feminist publication, a groundbreaking book that helped reshape gender roles for women as well as men. Fuller was one of the few female members of the Transcendentalist movement, and in her brief yet fruitful life, she was an author, editor, literary and social critic, journalist, poet, and revolutionary. This collection reflects the broad scope of Fuller's interests. Ranging from her early poetry to her reviews and essays, selections include the travelogue Summer on the Lakes, her contributions to the literary journal The Dial, and her unpublished journals.

The Essential Paul Elmer More: A Selection of His Writings

by Byron C. Lambert Paul Elmer More

The Essential Paul Elmer More: A Selection of His Writings. Edited with an introduction and notes by Byron C. Lambert. Foreword by Russell Kirk.

The Essential Peirce, Volume 1: Selected Philosophical Writings‚ (1867–1893)

by Nathan Houser Christian Kloesel

... a first-rate edition, which supersedes all other portable Peirces.... all the Peirce most people will ever need." —Louis Menand, The New York Review of BooksThe Monist essays are included in the first volume of the compact and welcome Essential Peirce; they are by Peirce’s standards quite accessible and splendid in their cosmic scope and assertiveness."—London Review of BooksA convenient two-volume reader’s edition makes accessible to students and scholars the most important philosophical papers of the brilliant American thinker Charles Sanders Peirce. This first volume presents twenty-five key texts from the first quarter century of his writing, with a clear introduction and informative headnotes. Volume 2 will highlight the development of Peirce’s system of signs and his mature pragmatism.

The Essential Peirce, Volume 2

by Peirce Edition Project

Praise for Volume 1:"... a first-rate edition, which supersedes all other portable Peirces.... all the Peirce most people will ever need." --Louis Menand, The New York Review of Books. Volume 2 of this convenient two-volume chronological reader's edition provides the first comprehensive anthology of the brilliant American thinker Charles Sanders Peirce's mature philosophy. A central focus of Volume 2 is Peirce's evolving theory of signs and its application to his pragmatism.

The Essential Poet's Glossary

by Edward Hirsch

A Poet’s Glossary was an extraordinary achievement that continues to stand as a definitive source for poets and poetry lovers alike. Here, The Essential Poet’s Glossary gleans the very best from that extraordinary volume. "An instant classic that belongs on the bookshelf of every serious poet and literature student."—Washington PostChancellor of the Academy of American Poets Edward Hirsch has compiled poetic terms spanning centuries and continents, including forms, devices, movements, aesthetics, rhetorical terms, and folklore. Knowing how a poem works is crucial to unlocking its meaning—entries will deepen readers’ relationships with their favorite poems and open greater levels of understanding in each new poem they encounter. Shot through with the enthusiasm, authority, and sheer delight that made A Poet’s Glossary and How to Read a Poem so beloved, this Essential edition is the book that all readers, writers, teachers, and students of poetry will return to again and again.

Essential Portuguese Grammar

by Alexander Da Prista

This is the first Portuguese grammar designed specifically for adults with limited learning time, who have as their objective simple, everyday communication. The author covers the most important points of Portuguese grammar in the clearest possible way, concentrating upon the expressions that you would be most likely to use. All grammatical rules are illustrated with phrases and sentences that you can incorporate directly into your working vocabulary, and hints are generously sprinkled throughout, showing you how to replace difficult constructions with simpler ones.Constantly drawing comparisons with English construction, it presents in logical order all the major aspects of Portuguese grammar: word order, forming questions, nouns and articles, adjectives and adverbs, possessives, demonstrative adjectives and pronouns, how to form negatives, personal pronouns, conjunctions and prepositions, how to conjugate verbs in the major tenses, prepositions and infinitives, and so on.This grammar does not assume prior knowledge of either Portuguese grammar or of grammatical terms: one section is devoted to the definition of all grammatical terms used in the book.This is not a simplified study, but rather a selected grammar for adult use that points out many time-saving short cuts. It can be used alone either as a beginner or as a refresher course in Portuguese grammar or it can be an ideal supplement to a phrase book or record course for home study or class use. Contains four appendices covering regular conjugations, orthographic-changing verbs, and irregular verbs. Glossary of grammatical terms. Index.

The Essential Prose of John Milton (Modern Library Classics)

by John Milton William Kerrigan John Rumrich Stephen M. Fallon

Edited by William Kerrigan, John Rumrich, and Stephen M. Fallon The legendary author of Paradise Lost and other poems was also a superb and provocative prose writer. Culled from Modern Library's definitive The Complete Poetry and Essential Prose of John Milton, this indispensable collection, authoritatively annotated and updated for this new volume, now includes selections from Milton's Commonplace Book and the complete text of The Tenure of Kings and Magistrates in addition to Milton's letters, pamphlets, political tracts, and essays. Milton tackles diverse subjects and takes controversial positions, including notorious defenses of divorce and protests against censorship. With expert analysis, a chronology of the author's life, clean layouts, and a comprehensive index, The Essential Prose of John Milton is an invaluable keepsake--a book bound to be a revelation for all readers of this monumental author."Meticulously edited, full of tactful annotations that set the stage for his work and his times, and bringing Milton, as a poet and a thinker, vividly alive before us."--Robert Hass, former Poet Laureate of the United States

Essential Questions in Adolescent Literacy

by Jill Lewis

In each chapter of this unique volume, an exemplary teacher collaborates with a prominent scholar to present real-world strategies for putting literacy research to work in grades 5 12. These lively dialogues tackle key questions in adolescent literacy, including issues of motivation, critical thinking skills, content-area writing, differentiated instruction, assessment, English language learning, and technology. Suggestions for incorporating adolescents' out-of-school literacies and working with reading specialists and coaches show how to build connections between the classroom and wider communities. In-depth portraits of challenges and successes in the classroom, practical instructional tips, and stimulating questions for reflection make the book a valuable resource for in-service and preservice teachers.

Essential Quotes for Scientists and Engineers

by Konstantin K. Likharev

This book brings together about 2,500 quotations on various topics of interest to scientists and engineers, including students of STEM disciplines. Careful curation of the material by the editor provides the reader with far greater value than can be obtained by searching the internet.The quotes have been selected for various attributes including: importance of topic, depth of insight, and - not least - wit, with many of them satisfying all these criteria. To make sequential reading of the quotes more engaging, they are grouped into broad topical sections, and the entries within each section are organized thematically, forming quasi-continuous narrative threads. The text and authorship of each quote have been carefully verified, and the most popular cases of misquotation and misattribution are noted. The book represents a valuable resource for those writing science and engineering articles as well as being a joy to read in its own right.

Essential Readings in Biosemiotics

by Donald Favareau

Synthesizing the findings from a wide range of disciplines - from biology and anthropology to philosophy and linguistics - the emerging field of Biosemiotics explores the highly complex phenomenon of sign processing in living systems. Seeking to advance a naturalistic understanding of the evolution and development of sign-dependent life processes, contemporary biosemiotic theory offers important new conceptual tools for the scientific understanding of mind and meaning, for the development of artificial intelligence, and for the ongoing research into the rich diversity of non-verbal human, animal and biological communication processes. Donald Favareau's Essential Readings in Biosemiotics has been designed as a single-source overview of the major works informing this new interdiscipline, and provides scholarly historical and analytical commentary on each of the texts presented. The first of its kind, this book constitutes a valuable resource to both bioscientists and to semioticians interested in this emerging new discipline, and can function as a primary textbook for students in biosemiotics, as well. Moreover, because of its inherently interdisciplinary nature and its focus on the 'big questions' of cognition, meaning and evolutionary biology, this volume should be of interest to anyone working in the fields of cognitive science, theoretical biology, philosophy of mind, evolutionary psychology, communication studies or the history and philosophy of science.

Essential Reporting: The NCTJ Guide for Trainee Journalists

by Jon Smith

'If you want a book that instructs you about all the technical skills you need to pass the examinations set by the National Council for the Training of Journalists (NCTJ) and embark on a career in journalism, then this is the book for you. It outlines the basic knowledge required to succeed as a trainee reporter. Shorthand, intros, writing styles, subbing, layout, the way newsrooms work and how to find things out are among the range of skills described. Replete with no-nonsense quotes from the hard-nosed men and women of the regional and local press around the British Isles, the book provides an exhaustive account of the reporting, writing and researching techniques to do the "best job in the world"…. Clearly written, comprehensive and well laid out' - Times Higher Education 'Precisely what it says on the cover - a down-to-earth essential handbook for anyone embarking on a career in journalism. All you need to know about avoiding newsroom minefields and attracting the editor's attention for the right reasons. If only it had been around in my day!' - Bob Satchwell, Executive Director, Society of Editors '. . . an excellent practical guide to the whole business of reporting. ' - Writing Magazine This is a book for everyone who wants to be a journalist: a practical guide to all you need to know, learn and do to succeed as a trainee reporter in today's newsroom. Although the world of journalism is changing fast, as technology blurs the boundaries between newspapers, radio, television and web-based media, the reporter's core role remains the same: to recognise news, communicate with people, gather information, and create accurate, balanced and readable stories. Essential Reporting, written by an experienced NCTJ examiner, explains how to do this. Contents include: · What makes a good reporter · What is news, and how to find it · How newsrooms work · Day-to-day life as a reporter · Key reporting tasks · Covering courts and councils · Successful interviewing · Writing news stories · Specialist reporting · Handling sound, pictures and the web It also contains a wealth of advice, tips and warnings from working journalists, a guide to NCTJ training and examinations, a glossary and a guide to further reading. It will be invaluable to anyone embarking on a career in journalism and is the NCTJ's recommended introductory text for all students on college and university courses preparing them to become successful reporters.

Essential Russian Grammar (Dover Language Guides Essential Grammar)

by Brian Kemple

Designed for adults with limited learning time, this concise and easy-to-use guide enables language students to grasp the fundamentals of Russian quickly and easily. Focusing on the grammar needed to speak and understand the language, the text emphasizes comprehension rather than memorization of grammatical constructions.Author Brian Kemple uses an efficient and systematic approach to instructing students in the use of all the grammar that's needed for everyday speech and comprehension. Simple phrases are accompanied by clear explanations of parts of speech, use of the comparative and superlative degrees, word order, pronunciation, negation and more. A useful section of practical phrases and a glossary of grammatical terms round out this excellent, inexpensive guide.Perfect for independent study or as an adjunct to a language course, Essential Russian Grammar is ideal for students, business people, tourists or anyone planning to visit Russia.

The Essential Screenplay (3-Book Bundle): Screenplay, Screenwriter's Workbook, and Screenwriter's Problem Solver

by Syd Field

Hollywood’s script guru teaches you how to write a screenplay in the ultimate three-volume guide to writing for film—featuring “the ‘bible’ of screenwriting” (The New York Times). This blockbuster ebook bundle includes: SCREENPLAY • THE SCREENWRITER’S WORKBOOK • THE SCREENWRITER’S PROBLEM SOLVER Syd Field was “the most sought-after screenwriting teacher in the world” according to The Hollywood Reporter. His pioneering insights into structure, concept, and character launched innumerable careers. Now in one handy collection, his invaluable expertise is available to aspiring writers and working professionals alike. The Essential Screenplay contains Syd Field’s Screenplay: The Foundations of Screenwriting, the industry standard for script development; The Screenwriter’s Workbook, a hands-on workshop full of practical exercises for creating successful screenplays; and The Screenwriter’s Problem Solver, a guide to identifying and fixing problems in your latest draft. Throughout, you’ll learn: • why the first ten pages of your script are crucially important • how to visually “grab” the reader from page one • what makes great stories work • the basics of writing dialogue • the essentials of creating great characters • how to adapt a novel, a play, or an article for the screen • the three ways to claim legal ownership of your work • tips for allowing your creative self to break free when you hit the “wall” • how to overcome writer’s block forever Featuring expert analysis of popular films including Pulp Fiction, Thelma & Louise, and the Lord of the Rings trilogy, The Essential Screenplay will transform your initial idea into a screenplay that’s destined for success—and maybe even Cannes.

Essential Speech

by Rudolph F. Verderber Kathleen S. Verderber Deanna D. Sellnow

Learn the basics of communication to mastering speech preparation and delivery with this engaging, dynamic text. ESSENTIAL SPEECH introduces the various types of speeches as well as the keys for effective speech preparation and confident delivery. Relevant activities and examples of effective and ineffective communication make learning easier. Strong speeches begin with thorough preparation. Users develop into confident, competent communicators as they learn to research and use language and vocabulary effectively. Useful delivery strategies as well as how to perfect listening, observing, analyzing, and critiquing abilities are also addressed. This book's inviting and open visual presentation, along with numerous examples drawn from today's world, keep the presentation meaningful and engaging. Numerous hands-on activities also keep users actively involved in learning. Ongoing review and assessment ensure understanding of the concepts before moving ahead. Technology has had a huge influence on how you learn, how you work, and how you communicate today. The online Speech Builder Express tool solves the major challenges in this course: getting organized and comfortable to make a presentation, and relieving anxiety and stress caused by lack of planning and organization. Speech Builder Express coaches users through every step of the speech outlining process. By providing the necessary tutorials, sample videos, and access to a dictionary and thesaurus, this product will help build confidence, lessen anxiety, and prepare users for real-world career speaking opportunities. Discover all of the aspects of teaching speech - from concepts and practice to technology support. This book's approach is based on extensive field research and input from Speech Educators across the nation.

Essential Speech and Language Technology for Dutch: Results by the STEVIN-programme (Theory and Applications of Natural Language Processing #14)

by Peter Spyns Jan Odijk Linde Van Bosch

The book provides an overview of more than a decade of joint R&D efforts in the Low Countries on HLT for Dutch. It not only presents the state of the art of HLT for Dutch in the areas covered, but, even more importantly, a description of the resources (data and tools) for Dutch that have been created are now available for both academia and industry worldwide. The contributions cover many areas of human language technology (for Dutch): corpus collection (including IPR issues) and building (in particular one corpus aiming at a collection of 500M word tokens), lexicology, anaphora resolution, a semantic network, parsing technology, speech recognition, machine translation, text (summaries) generation, web mining, information extraction, and text to speech to name the most important ones. The book also shows how a medium-sized language community (spanning two territories) can create a digital language infrastructure (resources, tools, etc.) as a basis for subsequent R&D. At the same time, it bundles contributions of almost all the HLT research groups in Flanders and the Netherlands, hence offers a view of their recent research activities. Targeted readers are mainly researchers in human language technology, in particular those focusing on Dutch. It concerns researchers active in larger networks such as the CLARIN, META-NET, FLaReNet and participating in conferences such as ACL, EACL, NAACL, COLING, RANLP, CICling, LREC, CLIN and DIR ( both in the Low Countries), InterSpeech, ASRU, ICASSP, ISCA, EUSIPCO, CLEF, TREC, etc. In addition, some chapters are interesting for human language technology policy makers and even for science policy makers in general.

Essential SQA Exam Practice: From the publisher of How to Pass

by Judith Horne

Exam board: SQALevel: HigherSubject: EnglishFirst teaching: September 2018First exam: Summer 2019Practice makes permanent. Feel confident and prepared for the SQA Higher English exam with this two-in-one book, containing practice questions for every question type, plus two full practice papers - all written by an experienced examiner.- Choose which question types you want to revise: A simple grid enables you to pick particular question styles that you want to focus on, with answers provided at the back of the book - Understand what the examiner is looking for: Clear guidance on how to answer each question type is followed by plenty of questions so you can put the advice into practice, building essential exam skills- Remember more in your exam: Repeated and extended practice will give you a secure knowledge of the key areas of the course (Reading for Understanding, Analysis and Evaluation and Critical Reading)- Familiarise yourself with the exam papers: Both practice papers mirror the language and layout of the real SQA papers; complete them in timed, exam-style conditions to increase your confidence before the exams- Find out how to achieve a better grade: Answers to the practice papers have commentaries for each question, with tips on writing successful answers and avoiding common mistakesFully up to date with SQA's requirementsThe questions, mark schemes and guidance in this practice book match the requirements of the revised SQA Higher English specification for examination from 2019 onwards.

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