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Radical Representations: Politics and Form in U.S. Proletarian Fiction, 1929–1941
by Barbara FoleyIn this revisionary study, Barbara Foley challenges prevalent myths about left-wing culture in the Depression-era U.S. Focusing on a broad range of proletarian novels and little-known archival material, the author recaptures an important literature and rewrites a segment of American cultural history long obscured and distorted by the anti-Communist bias of contemporaries and critics.Josephine Herbst, William Attaway, Jack Conroy, Thomas Bell and Tillie Olsen, are among the radical writers whose work Foley reexamines. Her fresh approach to the U.S. radicals' debates over experimentalism, the relation of art to propaganda, and the nature of proletarian literature recasts the relation of writers to the organized left. Her grasp of the left's positions on the "Negro question" and the "woman question" enables a nuanced analysis of the relation of class to race and gender in the proletarian novel. Moreover, examining the articulation of political doctrine in different novelistic modes, Foley develops a model for discussing the interplay between politics and literary conventions and genres.Radical Representations recovers a literature of theoretical and artistic value meriting renewed attention form those interested in American literature, American studies, the U. S. left, and cultural studies generally.
Radical Sacrifice
by Terry EagletonA trenchant analysis of sacrifice as the foundation of the modern, as well as the ancient, social order The modern conception of sacrifice is at once cast as a victory of self-discipline over desire and condescended to as destructive and archaic abnegation. But even in the Old Testament, the dual natures of sacrifice, embodying both ritual slaughter and moral rectitude, were at odds. In this analysis, Terry Eagleton makes a compelling argument that the idea of sacrifice has long been misunderstood. Pursuing the complex lineage of sacrifice in a lyrical discourse, Eagleton focuses on the Old and New Testaments, offering a virtuosic analysis of the crucifixion, while drawing together a host of philosophers, theologians, and texts—from Hegel, Nietzsche, and Derrida to the Aeneid and The Wings of the Dove. Brilliant meditations on death and eros, Shakespeare and St. Paul, irony and hybridity explore the meaning of sacrifice in modernity, casting off misperceptions of barbarity to reconnect the radical idea to politics and revolution.
Radical Sensibility: Literature and Ideas in the 1790s (Routledge Library Editions: Romanticism #19)
by Chris JonesFirst published in 1993. Radical Sensibility provides a detailed account of the interrelations of literature, ideas and history in the eighteenth century’s Revolutionary decade. The book traces a continuity of ideas from Shaftesbury to Godwin and Wollstonecraft, and sets it beside a conservative tradition established in the work of Hume and Adam Smith. As a guide to the transformations of ‘sensibility’ as a concept, Jones examines the trajectories of three writers who work spans the decade: Charlotte Smith, Helen Maria Williams, and the early Wordsworth. A mixture of literary textual analysis and historical and political documentation, Radical Sensibility will be important reading for students and teachers of poetry, ideas and the novel.
Radical Shakespeare: Politics and Stagecraft in the Early Career (Routledge Studies in Shakespeare)
by Chris FitterThis book argues that Shakespeare was permanently preoccupied with the brutality, corruption, and ultimate groundlessness of the political order of his state, and that the impact of original Tudor censorship, supplemented by the relatively depoliticizing aesthetic traditions of later centuries, have together obscured the consistent subversiveness of his work. Traditionally, Shakespeare’s political attitudes have been construed either as primarily conservative, or as essays in richly imaginative ambiguation, irreducible to settled viewpoints. Fitter contends that government censorship forced superficial acquiescence upon Shakespeare in establishment ideologies — monarchic, aristocratic and patriarchal — that were enunciated through rhetorical set pieces, but that Shakespeare the dramatist learned from Shakespeare the actor a variety of creative methods for sabotaging those perspectives in performance in the public theatres. Using historical contextualizations and recuperation of original performance values, the book argues that Shakespeare emerged as a radical writer not in middle age with King Lear and Coriolanus — plays whose radicalism is becoming widely recognized — but from his outset, with Henry VI and Taming of the Shrew. Recognizing Shakespeare’s allusiveness to 1590s controversies and dissident thought, and recovering the subtextual politics of Shakespeare’s distinctive stagecraft reveals populist, at times even radical meaning and a substantially new, and astonishingly interventionist, Shakespeare.
Radical Spiritual Motherhood: Autobiography and Empowerment in Nineteenth-Century African American Women
by Rosetta R. HaynesIn this cutting-edge work, Rosetta R. Haynes explores the spiritual autobiographies of five nineteenth-century female African American itinerant preachers to discover the ways in which they drew upon religion and the material conditions of their lives to fashion powerful personas that enabled them to pursue their missions as divinely appointed religious leaders. Haynes examines the lives and narratives of Jarena Lee (1783--?), Zilpha Elaw (c. 1790--?), Julia Foote (1823--1900), Amanda Berry Smith (1837--1915), and Rebecca Cox Jackson (1795--1871) through an innovative conceptual framework Haynes terms "radical spiritual motherhood" -- an empowering identity deriving from the experience of "sanctification," a kind of spiritual perfection following conversion. Drawing upon conventional nineteenth-century standards for motherhood, radical spiritual motherhood also challenges traditional standards: These were women whose religious missions authorized them to preach in public, to assume an activist role, and to declare sexual autonomy through celibacy. They redefined their relationships to the powers that be by becoming instruments of God in a kind of protofeminist gesture. Haynes uses historical methods, feminist literary theory, and liberation theology to investigate the ways these women, as reflected especially in their autobiographies, employed the idea of motherhood to fashion strong, authentic identities as women called to preach the gospel.Though radical spiritual motherhood is an identity specifically adopted by free black women, the lives and texts of these itinerant preachers retain close ties to those of enslaved black women through the negative cultural stereotypes assigned to both groups. To illustrate this connection, Haynes analyzes the writings of the preachers within the context of the narratives of former slaves Harriet Jacobs, Mary Prince, and Sojourner Truth. Haynes also links the lineage of radical spiritual motherhood to a modern woman by considering Pauli Murray (1910--1985), the first African American woman (and the second African American) to be ordained as an Episcopal priest. By looking at Murray's intellectual and spiritual development, especially her feminist ideologies, social activism, and espousal of liberation theology, Haynes shows that Murray was in fact a modern-day radical spiritual mother.Pioneering and accessible, Radical Spiritual Motherhood marks a turning point in the study of both African American literature and women's studies.
Radical Teaching in Turbulent Times: Martin Duberman’s Princeton Seminars, 1966–1970 (Historical Studies in Education)
by Robert L. HampelFrom 1966 to 1970, historian Martin Duberman transformed his undergraduate Princeton seminar on American radicalism. This book looks closely at the seminar, drawing on interviews with former students and colleagues, conversations with Duberman, and abundant archival material in the Princeton archives and the Duberman Papers. The array of evidence makes the book a primer on how historians gather and interpret evidence while at the same time shining light on the tumultuous late 1960s in American higher education. This book will become a tool for teaching, inspiring educators to rethink the ways in which history is taught and teaching students how to reason historically through sources.
Radical Tenderness: Poetry in Times of Catastrophe (Elements in Poetry and Poetics)
by Andrea BradyRadical Tenderness argues for the importance of poetry in negotiating political and social catastrophes, through a focus on the unusual intimacies of committed writing. How do poets negotiate between the personal and the public, the bedroom and the street, the family and class or communal ties? How does contemporary lyric, with its emphasis on the feelings and perceptions of the individual subject, speak to moments of shared crisis? What can poetry tell us about how care shapes our experiences of history? How do the intimacies found in protest, on strike, in riots, and in spaces of oppression, transform individual lives and political movements? Through a series of focussed readings of four twenty-first century poets - Caleb Femi, Bhanu Kapil, Juliana Spahr and Anne Boyer - Radical Tenderness reflects the perspectives provided by intimate poetries on the shared political emergencies of poverty, war, ecological catastrophe, racism, and illness.
Radical Vision: A Biography of Lorraine Hansberry
by Soyica Diggs ColbertA &“loving, lavishly detailed&” (New York Times) and captivating portrait of Lorraine Hansberry&’s life, art, and political activism—one of O Magazine's best books of April 2021&“Hits the mark as a fresh and timely portrait of an influential playwright.&”—Publishers Weekly In this first scholarly biography of Lorraine Hansberry, Soyica Diggs Colbert narrates a life at the intersection of art and politics, arguing that for Hansberry the theater operated as a rehearsal room for her political and intellectual work. Celebrated for her play A Raisin in the Sun, Hansberry was also the author of innovative journalism and of plays touching on slavery, interracial communities, and Black freedom movements. Hansberry was deeply involved in the Black freedom struggle during the Cold War and in the early civil rights movement, and here Colbert shows us an artist&’s life with the background of the Greenwich Village art scene in the 1960s, the homophile movement, Black diasporic freedom movements, and third-wave feminism. Drawing from Hansberry&’s papers, speeches, and interviews, this book provides a new point of entry in the history of Black radicalism, and a new perspective on Black women in mid‑twentieth‑century political movements.
Radical Wordsworth: The Poet Who Changed the World
by Jonathan BateOn the 250th anniversary of Wordsworth&’s birth comes a highly imaginative and vivid portrait of a revolutionary poet who embodied the spirit of his age Published in time for the 250th anniversary of William Wordsworth&’s birth, this is the biography of a great poetic genius, a revolutionary who changed the world. Wordsworth rejoiced in the French Revolution and played a central role in the cultural upheaval that we call the Romantic Revolution. He and his fellow Romantics changed forever the way we think about childhood, the sense of the self, our connection to the natural environment, and the purpose of poetry. But his was also a revolutionary life in the old sense of the word, insofar as his art was of memory, the return of the past, the circling back to childhood and youth. This beautifully written biography is purposefully fragmentary, momentary, and selective, opening up what Wordsworth called "the hiding-places of my power."
Radical Writing Center Praxis: A Paradigm for Ethical Political Engagement
by Laura GreenfieldIn Radical Writing Center Praxis Laura Greenfield calls for a paradigm change in writing centers, imagining a field whose very reason for being is to facilitate justice and peace. The book calls on readers to more critically examine power and agency in writing centers and to imagine new possibilities for the field’s theories and practices. Large, intersecting systems of oppression manifest in the everyday practices of institutions, classrooms, and writing centers. Local practices in turn influence the surrounding world. Radical Writing Center Praxis therefore challenges the writing center field to resist assumptions of political neutrality and instead to redefine itself in terms of more explicit ethical commitments. In this paradigm it is clear that to engage in anti-oppression work is not merely a special interest but rather a vital interest to all. Introducing the concepts and vocabulary of radical politics, Radical Writing Center Praxis examines the tensions between the field’s professed beliefs and everyday practices and offers a process by which the writing center discipline as a whole might rebuild itself anew. It will be invaluable to writing center directors, tutors, scholars, and students as well as to administrators and compositionists.
Radical as Reality: Form and Freedom in American Poetry
by Peter CampionWhat do American poets mean when they talk about freedom? How can form help us understand questions about what shapes we want to give our poetic lives, and how much power we have to choose those shapes? For that matter, what do we even mean by we? In this collection of essays, Peter Campion gathers his thoughts on these questions and more to form an evolutionary history of the past century of American poetry. Through close readings of the great modernists, midcentury objectivists, late twentieth-century poets, his contemporaries, and more, Campion unearths an American poetic landscape that is subtler and more varied than most critics have allowed. He discovers commonalities among poets considered opposites, dramatizes how form and history are mutually entailing, and explores how the conventions of poetry, its inheritance, and its inventions sprang from the tensions of ordinary life. At its core, this is a book about poetic making, one that reveals how the best poets not only receive but understand and adapt what comes before them, reinterpreting the history of their art to create work that is, indeed, radical as reality.
Radicalizing Literacies and Languaging: A Framework toward Dismantling the Mono-Mainstream Assumption
by Mary Amanda Stewart Alexandra BabinoThis book names and confounds the mono-mainstream assumption that invisibly frames much research, the ideologies that normalize monolingualism, monoculturalism, monoliteracy, mononationalism, and/or monomodal ways of knowing. In its place, the authors propose multi- and trans- lenses of these phenomena steeped in a raciolinguistic perspective on Bourdieu’s reflexive sociology to move toward a more accurate, multidimensional view of racialized peoples’ literacy and language practices. To achieve this, they first engage in a comprehensive review of literacies, languaging, and a critical sociocultural framework. Then, the distinct testimonios of four women underscore this framework in practice, followed by action steps for research, policy, and pedagogy. This book will be of particular interest to literacy and language education researchers.
Radically Civil: Saving Democracy One Conversation at a Time (Routledge Research in Political Communication)
by William Keith Robert DanischIf you feel like the world has gone to hell in a handbasket, you’re not alone. If you often feel there’s nothing you can do about it, you’re also not alone. Along with this increasing anger, fear, and frustration, much confusion still prevails on the appropriate communication practices for responding to difficult situations and improving our lives. Communication experts, Robert Danisch and William Keith, explain why and how we can practice radical civility in this practical guide to everyday “political” communication. This guide begins with examples of radical civility to show the potential of this kind of communication to change minds and bridge differences. The authors then unpack the three foundational principles of radical civility as useful theoretical tools for thinking throughout interactions with others in civic spaces. This is then followed by a three-step process for practicing radical civility drawing on research into active listening and its importance for creating connections, validating other views, and opening up possibilities for future conversation. The guide concludes with evidence-based communication practices and prescriptive recommendations for how to do each and show examples of each in action. Radically Civil: Saving Democracy One Conversation at a Time is a much-needed communication-based antidote to polarization, preparing students, researchers, and community leaders to be responsible participants in today’s society.
Radicals in Exile: English Catholic Books During the Reign of Philip II (Iberian Encounter and Exchange, 475–1755 #4)
by Freddy Cristóbal DomínguezFacing persecution in early modern England, some Catholics chose exile over conformity. Some even cast their lot with foreign monarchs rather than wait for their own rulers to have a change of heart. This book studies the relationship forged by English exiles and Philip II of Spain. It shows how these expatriates, known as the "Spanish Elizabethans," used the most powerful tools at their disposal—paper, pens, and presses—to incite war against England during the "messianic" phase of Philip’s reign, from the years leading up to the Grand Armada until the king’s death in 1598.Freddy Cristóbal Domínguez looks at English Catholic propaganda within its international and transnational contexts. He examines a range of long-neglected polemical texts, demonstrating their prominence during an important moment of early modern politico-religious strife and exploring the transnational dynamic of early modern polemics and the flexible rhetorical approaches required by exile. He concludes that while these exiles may have lived on the margins, their books were central to early modern Spanish politics and are key to understanding the broader narrative of the Counter-Reformation.Deeply researched and highly original, Radicals in Exile makes an important contribution to the study of religious exile in early modern Europe. It will be welcomed by historians of early modern Iberian and English politics and religion as well as scholars of book history.
Radicals in Exile: English Catholic Books During the Reign of Philip II (Iberian Encounter and Exchange, 475–1755)
by Freddy Cristóbal DomínguezFacing persecution in early modern England, some Catholics chose exile over conformity. Some even cast their lot with foreign monarchs rather than wait for their own rulers to have a change of heart. This book studies the relationship forged by English exiles and Philip II of Spain. It shows how these expatriates, known as the “Spanish Elizabethans,” used the most powerful tools at their disposal—paper, pens, and presses—to incite war against England during the “messianic” phase of Philip’s reign, from the years leading up to the Grand Armada until the king’s death in 1598.Freddy Cristóbal Domínguez looks at English Catholic propaganda within its international and transnational contexts. He examines a range of long-neglected polemical texts, demonstrating their prominence during an important moment of early modern politico-religious strife and exploring the transnational dynamic of early modern polemics and the flexible rhetorical approaches required by exile. He concludes that while these exiles may have lived on the margins, their books were central to early modern Spanish politics and are key to understanding the broader narrative of the Counter-Reformation.Deeply researched and highly original, Radicals in Exile makes an important contribution to the study of religious exile in early modern Europe. It will be welcomed by historians of early modern Iberian and English politics and religion as well as scholars of book history.
Radicals on the Road: The Politics of English Travel Writing in the 1930s
by Bernard SchweizerIn the 1930s, the discourse of travel furthered widely divergent and conflicting ideologies--socialist, conservative, male chauvinist, and feminist--and the major travel writers of the time revealed as much in their texts. Evelyn Waugh was a declared conservative and fascist sympathizer; George Orwell was a dedicated socialist; Graham Greene wavered between his bourgeois instincts and his liberal left-wing sympathies; and Rebecca West maintained strong feminist and liberationist convictions. Bernard Schweizer explores both the intentional political rhetoric and the more oblique, almost unconscious subtexts of Waugh, Orwell, Greene, and West in his groundbreaking study of travel writing's political dimension. Radicals on the Road demonstrates how historically and culturally conditioned forms of anxiety were compounded by the psychological dynamics of the uncanny, and how, in order to dispel such anxieties and to demarcate their ideological terrains, 1930s travelers resorted to dualistic discourses.Yet any seemingly fixed dualism, particularly the opposition between the political left and the right, the dichotomy between home and abroad, or the rift between utopia and dystopia, was undermined by the rise of totalitarianism and by an increasing sense of global crisis--which was soon followed by political disillusionment. Therefore, argues Schweizer, traveling during the 1930s was more than just a means to engage the burning political questions of the day: traveling, and in turn travel writing, also registered the travelers' growing sense of futility and powerlessness in an especially turbulent world.
Radio Empire: The BBC’s Eastern Service and the Emergence of the Global Anglophone Novel (Modernist Latitudes)
by Daniel Ryan MorseInitially created to counteract broadcasts from Nazi Germany, the BBC’s Eastern Service became a cauldron of global modernism and an unlikely nexus of artistic exchange. Directed at an educated Indian audience, its programming provided remarkable moments: Listeners in India heard James Joyce reading from Finnegans Wake on the eve of independence, as well as the literary criticism of E. M. Forster and the works of Indian writers living in London.In Radio Empire, Daniel Ryan Morse demonstrates the significance of the Eastern Service for global Anglophone literature and literary broadcasting. He traces how modernist writers used radio to experiment with form and introduce postcolonial literature to global audiences. While innovative authors consciously sought to incorporate radio’s formal features into the novel, literature also exerted a reciprocal and profound influence on twentieth-century broadcasting. Reading Joyce and Forster alongside Attia Hosain, Mulk Raj Anand, and Venu Chitale, Morse demonstrates how the need to appeal to listeners at the edges of the empire pushed the boundaries of literary work in London, inspired high-cultural broadcasting in England, and formed an invisible but influential global network.Adding a transnational perspective to scholarship on radio modernism, Radio Empire demonstrates how the history of broadcasting outside of Western Europe offers a new understanding of the relationship between colonial center and periphery.
Radio Journalism (Journalism Studies: Key Texts)
by Andrew Crisell Guy Starkey"This is not another turgid guide to digital editing, writing for radio and the structure of a newsroom team. It is an ambitious and accessible study that combines a succinct narrative history of radio journalism with an analysis of its power in the public sphere. It describes the development of British audio broadcasting before locating it in an international context and contemplating the contours of the convergent future. Such ambition is often the prelude to failure. Instead, Starkey and Crisell have written a precious introduction to the theory, practice and purposes of radio journalism that will be very useful to serious students of the subject... This is a very good book." - THE (Times Higher Education) Radio Journalism introduduces key themes in journalism studies to explore what makes radio reporting distinctive and lay out the claims for radio's critical importance in the news landscape. With their extensive experience in radio production and academica, authors Guy Starkey and Andrew Crisell take readers on a tour through the past, present and future of radio broadcasting, from the infancy of the BBC in the 1920s up to the prospect of rolling news delivered to mobile telephones. Grounding each chapter in a survey of scholarly writing on the radio, they explore the connections between politics, policy and practice, inviting critical reflection on who radio professionals are, what they do and why. Putting theory and practice into dialogue, this book is the perfect bridge between unreflective production manuals and generalised media theory texts. Witty and engaging, Radio Journalism provides an essential framework for understanding the continuing relevance of radio journalism as a profession, set of practices and arena for critical debate. ks within particular types of journalism; a review of contemporary practices; social demographics; a comparative analysis of practices around the world; a summary of main conceptual approaches; an indication of future directions; recommendations for further reading. This strong organization resembles a template for a course outline. This is intentional because the series is aimed both at students and their practice-based lecturers, who often come straight from industry and need time to adjust to the academic environment... [The series] achieves its aim to bridge the sometimes too evident dissonance between journalism theory and practice... They successfully situate discussions about journalism in social and historical contexts. We see the faces of individual journalists, the circumstances of news production, the relationship with owners, the battle between the public service and the profit nature of news, the relevance of journalism work. The detailed account of the conditions under which newspaper, radio and alternative journalism is produced and performed make the Journalism Studies: Key Texts series mandatory reading for both journalism students and their lecturers' - Verica Rupar, Journalism Studies
Radio Modernism: Literature, Ethics, and the BBC, 1922–1938
by Todd AveryRadio Modernism marries the fields of radio studies and modernist cultural historiography to the recent 'ethical turn' in literary and cultural studies to examine how representative British writers negotiated the moral imperative for public service broadcasting that was crafted, embraced, and implemented by the BBC's founders and early administrators. Weaving together the institutional history of the BBC and developments in ethical philosophy as mediated and forged by writers such as T. S. Eliot, H. G. Wells, E. M. Forster, and Virginia Woolf, Todd Avery shows how these and other prominent authors' involvement with radio helped to shape the ethical contours of literary modernism. In so doing, Avery demonstrates the central role radio played in the early dissemination of modernist art and literature, and also challenges the conventional assertion that modernists were generally elitist and anti-democratic. Intended for readers interested in the fields of media and cultural studies and modernist historiography, this book is remarkable in recapturing for a twenty-first-century audience the interest, fascination, excitement, and often consternation that British radio induced in its literary listeners following its inception in 1922.
Radio Programming Tactics and Strategies
by NorbertFirst published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.
Radio Programming: Tactics And Strategy (Broadcasting And Cable Ser.)
by Eric NorbergA practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
Radio Utopia: Postwar Audio Documentary in the Public Interest
by Matthew C. EhrlichAs World War II drew to a close and radio news was popularized through overseas broadcasting, journalists and dramatists began to build upon the unprecedented success of war reporting on the radio by creating audio documentaries. Focusing particularly on the work of radio luminaries such as Edward R. Murrow, Fred Friendly, Norman Corwin, and Erik Barnouw, Radio Utopia: Postwar Audio Documentary in the Public Interest traces this crucial phase in American radio history, significant not only for its timing immediately before television, but also because it bridges the gap between the end of the World Wars and the beginning of the Cold War. Matthew C. Ehrlich closely examines the production of audio documentaries disseminated by major American commercial broadcast networks CBS, NBC, and ABC from 1945 to 1951. Audio documentary programs educated Americans about juvenile delinquency, slums, race relations, venereal disease, atomic energy, arms control, and other issues of public interest, but they typically stopped short of calling for radical change. Drawing on rare recordings and scripts, Ehrlich traces a crucial phase in the evolution of news documentary, as docudramas featuring actors were supplanted by reality-based programs that took advantage of new recording technology. Paralleling that shift from drama to realism was a shift in liberal thought from dreams of world peace to uneasy adjustments to a cold war mentality. Influenced by corporate competition and government regulations, radio programming reflected shifts in a range of political thought that included pacifism, liberalism, and McCarthyism. In showing how programming highlighted contradictions within journalism and documentary, Radio Utopia reveals radio's response to the political, economic, and cultural upheaval of the post-war era.
Radio and Women's Empowerment in Francophone West Africa (Palgrave Studies in Communication for Social Change)
by Emma HeywoodThis open access book breaks new ground by examining the significant role played by radio in empowering women in three Francophone West African countries: Mali, Niger and Burkina Faso.It examines the representation and perception of key themes broadcast by radio and associated with women’s empowerment in the three countries. Each chapter contextualises a specific topic in the country and then explores discrete aspects of radio’s provision. The topics covered in the chapters are women’s political engagement; women and finances; women and life within marriage; inheritance; women’s involvement in radio structures; and radio, internally displaced women, and trauma.Given the social, economic and political vulnerability and deteriorating security situation of the three countries, this book provides a timely and meaningful contribution to acknowledging and understanding the vital role of radio in women’s empowerment.
Radio: A Fun Practical Programming Manual And Idea Book For Program Directors And Operations Managers
by Steve WarrenAs entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this "cheat-sheet" for the radio programmer includes practical advice regarding:·Radio as a career--from tips on getting started to job negotiations·Programming--talk radio and music, from format science to picking the hits·Relationships with listeners--everything from staying in touch with your audience to public image·Branding, marketing, and advertising the radio station·Research--music tests, audience analysis, ratings, and more·Practical information about management policies·Radio realities--information on rules and regulationsThis latest edition has been updated to include: ·Important updates on an ever-evolving field·Essential forms for radio station functions--production orders, personnel files, absentee reports, PSA schedules, format clocks, remote schedule, and more.to be accompanied by an on-line section of electronic forms for convenience·Ideas for successfully programming in new radio formats like satellite, internet, and cableIn such a competitive industry where formal training can be hard to come by, Radio: The Book, 4e, is a short-cut to the fast track for current and future programmers and program directors. With an active radio broadcast career that is still exploring new ideas following s more than forty years at some of America's most prestigious radio stations (including WNBC, WHN, WNEW, and CBS radio), Steve Warren is more than qualified to mentor readers. Steve has competed successfully in all music formats from Easy Listening to Country to Top 40 to Oldies, always putting the listener first and now, putting you first.
Radios Niche Marketing Revolution FutureSell (Broadcasting And Cable Ser.)
by Ashley Herweg Godfrey HerwegRadio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies. FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. Your clients don't want to buy advertising period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers. The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.