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Reputationsmanagement: Banken (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel Banken, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen können höhere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter für sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfür ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewährleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander abgestimmte Schritte, die sich gegenseitig perfekt ergänzen – zum Aufbau, zum Erhalt und zur Verbesserung einer positiven Unternehmensreputation.
Reputationsmanagement: Medical Care (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel Banken, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen können höhere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter für sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfür ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewährleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander abgestimmte Schritte, die sich gegenseitig perfekt ergänzen - zum Aufbau, zum Erhalt und zur Verbesserung einer positiven Unternehmensreputation.
Reputationsmanagement: Online-Handel (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel des Online-Handels, dass es sich auszahlt, in eine hohe Reputation zu investieren. Räumliche Grenzen existieren in Zeiten von Social Media nicht mehr. Binnen Sekunden verbreiten sich schlechte Nachrichten und Bewertungen über soziale Netzwerke und Internetforen – ob sie nun der Wahrheit entsprechen oder nicht. Eine negative Information entwickelt auf diese Weise schnell ein unkontrollierbares Eigenleben – mit unabsehbaren Folgen. Gerade im Online-Handel ist es wichtig, stets den Überblick zu behalten, was „das Netz“ über das eigene Unternehmen sagt. Negative Kundenbewertungen und schlechte Presse können zu Umsatzeinbußen führen und den Ruf nachhaltig schädigen. Wichtig ist daher, proaktiv vorzubauen, um den guten Ruf im Netz zu schützen – mit einem professionellen Partner an der Seite, der strategisch vorausplant.
Reputationsmanagement: Politik (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel Politik, dass es sich auszahlt, in eine hohe Reputation zu investieren. Gerade wer ein politisches Amt bekleidet, steht besonders im Fokus der öffentlichen Aufmerksamkeit. Jede Geste, jedes Wort kann von sozialen Netzwerken und Online-Medien aufgegriffen und in Windeseile verbreitet werden. Klassische Medien wie Tageszeitungen, Magazine und auch TV-Sendungen verbreiten die Nachricht zusätzlich weiter, und im Nu ist ein Skandal entstanden, dessen Folgen unabsehbar sind und oftmals das Ende der Karriere bedeuten. Wichtig ist daher, proaktiv vorzubauen, um den guten Ruf im Netz zu schützen – mit einem professionellen Partner an der Seite.
Reputationsmanagement: Versicherungen (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel Versicherungen, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen können höhere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter für sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfür ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewährleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander abgestimmte Schritte, die sich gegenseitig perfekt ergänzen – zum Aufbau, zum Erhalt und zur Verbesserung einer positiven Unternehmensreputation.
Required Reading: The Life of Everyday Texts in the British Empire
by Priyasha MukhopadhyayHow ordinary forms of writing—including manuals, petitions, almanacs, and magazines—shaped the way colonial subjects understood their place in empire In Required Reading, Priyasha Mukhopadhyay offers a new and provocative history of reading that centers archives of everyday writing from the British empire. Mukhopadhyay rummages in the drawers of bureaucratic offices and the cupboards of publishers in search of how historical readers in colonial South Asia responded to texts ranging from licenses to manuals, how they made sense of them, and what this can tell us about their experiences living in the shadow of a vast imperial power. Taking these engagements seriously, she argues, is the first step to challenging conventional notions of what it means to read.Mukhopadhyay&’s account is populated by a cast of characters that spans the ranks of colonial society, from bored soldiers to frustrated bureaucrats. These readers formed close, even intimate relationships with everyday texts. She presents four case studies: a soldier&’s manual, a cache of bureaucratic documents, a collection of astrological almanacs, and a women&’s literary magazine. Tracking moments in which readers refused to read, were unable to read, and read in part, she uncovers the dizzying array of material, textual, and aural practices these texts elicited. Even selectively read almanacs and impenetrable account books, she finds, were springboards for personal, world-shaping readerly relationships.Untethered from the constraints of conventional literacy, Required Reading reimagines how texts work in the world and how we understand the very idea of reading.
Required Reading: Why Our American Classics Matter Now
by Andrew DelbancoDelbanco relishes language and teaching. He draws from a deep well of knowledge as he analyzes the work of 11 American authors and ends with an essay on reading for pleasure. He explains how a writer's work reflects his or her experience, efforts to create through language, and personal philosophy and position on the issues of the time. He gives us samples of how Melville attempted to convey pleasure through words with an erotic intensity. He tells us that Steven Crane lived a short, wild, life haunted by the fear that nothing he could write would ever be better than or as good as, "The Red Badge of Courage. He imagines Edith Wharton would be dismayed by another writer's completion of and subsequent publication of one of her unfinished manuscripts. Sympathetically he describes the life of Zora Hurston who collected tales of African Americans during the 1930s told in their antiquated southern dialect. Hurston was at first adored, then died discredited and in poverty, and then her work gained approval again. Dreiser derived the inspiration for some of his female characters from his sisters' experiences. Lincoln's strength of character and conviction are stirringly illustrated but Delbanco sadly concludes that the opportunities Lincoln strove to protect for all Americans are now unattainable so the Lincoln who has inspired the nation for 150 years will fade in importance. This is a volume that will inform the reader about literature and American History. It can be read for pleasure or used as a reference. The complete index is included.
Rereading America: Cultural Contexts For Critical Thinking And Writing
by Robert Cullen Gary Colombo Bonnie LisleRereading America remains the most widely adopted book of its kind because it works: instructors tell us time and again that they've watched their students grow as critical thinkers and writers as they grapple with cross-curricular readings that not only engage them, but also challenge them to reexamine deeply held cultural assumptions, such as viewing success solely as the result of hard work. <P><P>Extensive apparatus offers students a proven framework for revisiting, revising, or defending those assumptions as students probe the myths underlying them. Rereading America has stayed at the forefront of American culture, contending with cultural myths as they persist, morph, and develop anew.
Rereading America: Cultural Contexts for Critical Thinking and Writing
by Robert Cullen Gary Colombo Bonnie LisleRereading America remains the most widely adopted book of its kind because of its unique approach to the issue of cultural diversity. Unlike other multicultural composition readers that settle for representing the plurality of American voices and cultures, Rereading America encourages students to grapple with the real differences in perspectives that arise in our complex society. Selections model writing from a wide variety of disciplines and genres, and each chapter features a selection that explores how the media sells the myth in question. With extensive editorial apparatus that puts readings from the mainstream into conversation with readings from the margins, Rereading America provokes students to explore the foundations and contradictions of our dominant cultural myths.
Rereading America: Cultural Contexts for Critical Thinking and Writing
by Robert Cullen Gary Colombo Bonnie LisleRereading America remains the most widely adopted book of its kind because it works: instructors tell us time and again that they've watched their students grow as critical thinkers and writers as they grapple with cross-curricular readings that not only engage them, but also challenge them to reexamine deeply held cultural assumptions, such as viewing success solely as the result of hard work. Extensive apparatus offers students a proven framework for revisiting, revising, or defending those assumptions as students probe the myths underlying them. Rereading America has stayed at the forefront of American culture, contending with cultural myths as they persist, morph, and develop anew. The tenth edition, developed with extensive input from users, features a refreshed collection of readings with a new chapter that introduces students to one of the most pervasive myths of our time: technological innovation fosters a more equal society. Also in response to instructors' requests for more writing instruction, there are now more questions that help students apply to their own writing the strategies used in the readings.
Rereading America: Cultural Contexts for Critical Thinking and Writing
by Robert Cullen Gary Colombo Bonnie Lisle Uzzie T. CannonExamine the assumptions of American culture with a critical lensWith Rereading America’s focus on revisiting, defending, and challenging assumptions about American culture (such as “U.S. laws provide equal protection and justice for all”), you’ll grow as a critical thinker and writer.
Rereading America: Cultural Contexts for Critical Thinking and Writing (5th edition)
by Robert Cullen Gary Colombo Bonnie LisleRereading America presents diverse political and cultural perspectives as grist for critical thinking. Many of the book's 73 selections are from groups that have been pushed to the margins of our society -- people of color, women, gays and lesbians.
Rereading Byron: Essays Selected from Hofstra University's Byron Bicentennial Conference (Routledge Library Editions: Lord Byron #5)
by Alice Levine Robert N. KeaneThe papers collected in this volume, first published in 1993, were delivered at Hofstra University in October 1988 at a conference celebrating the bicentennial of Lord Byron’s birth. The shared goal of these essays was to reassess Byron’s poetry, his poetic development, and his relation to his contemporaries in light of recent scholarship and criticism. This title will be of interest to students of literature.
Rereading Doris Lessing: Narrative Patterns of Doubling and Repetition
by Claire SpragueAccording to Sprague, doubling in Lessing's novels is a perfect correlative for the complexity and contradiction Lessing perceives as central to the private and collective human experience. Her doubles and multiples not only indicate the fracturing or the formation of identity but they also are among the several strategies used to project complex private and societal concerns. This study of Lessing's dialectical imagination extends and revises earlier feminist approaches.Originally published in 1987.A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Rereading East Germany
by Karen LeederThis volume is the first to address the culture of the German Democratic Republic (GDR) as a historical entity, but also to trace the afterlife of East Germany in the decades since the fall of the Berlin Wall. An international team of outstanding scholars offers essential and thought-provoking essays, combining a chronological and genre-based overview from the beginning of the GDR in 1949 to the unification in 1990 and beyond, with in-depth analysis of individual works. A final chapter traces the resonance of the GDR in the years since its demise and analyses the fascination it engenders. The volume provides a 'rereading' of East Germany and its legacy as a cultural phenomenon free from the prejudices that prevailed while it existed, offering English translations throughout, a guide to further reading and a chronology.
Rereading Modernism: New Directions in Feminist Criticism (Routledge Library Editions: Women, Feminism and Literature)
by Lisa RadoUntil about 1986, feminists generally considered modernism a reactionary, misogynist, and hegemonic mire not worth investigating. Since then enough studies of modernism have appeared that 17 feminist critics can now review and debate their treatment of the period. They evaluate the progress and goals of the new era of modernist scholarship. As the authors in this volume suggest, instead of condemning writers for not practicing or portraying an acceptable politics of gender, we ought instead to show how their assumptions about the nature of the sexes inform their texts, both in their creation and in their reception. This also allows examination of the complex and changing relationship between human subjectivity and aesthetics. This volume is a highly reflective dialogue, introspective and evaluative, at a moment of crisis within modernist studies and feminist studies. The analysis of critical work on early-twentieth-century literature not only helps reread and redefine a definition of modernism; it also intends to redirect and reintegrate feminist theory.
Rereading Modernist Postcards: Critical Studies in Materialist Recovery (Routledge Studies in Twentieth-Century Literature)
by Bradley D. ClissoldInformed by both new and old media theory, materialist approaches to the study of everyday objects, and a series of close readings that chart the critical history of postcard use in the fiction and correspondence of Ernest Hemingway, Ring Lardner, James Joyce, and Wilfred Owen, this book locates and attempts to rediscover lost, misplaced, and neglected postcard materialities, as they relate to the archiving, editing, publishing, and fictional repurposing of postcards across Anglo-American Literary Modernism (1880-1939). It argues that postcards need to be recognized as important early twentieth-century communication technologies and distinctly modernist textualities, composed of multimedia, recto–verso intertextualities. Moreover, their material limitations encourage users to inscribe messages often in fragmented language forms and innovative cultural shorthands (a.k.a. postcardese). This study redresses the ongoing, widespread scholarly neglect of signifying postcard materialities in modernist studies and the editorial silencing of postcard features in collections of published author correspondence. It also stresses that for these four literary figures of modernism, the material choice of a postcard for communicating is always as much the (meta)message, as any of the signifying materialities they carry uploaded onto their platforming surfaces.
Rereading Schleiermacher: Translation, Cognition and Culture
by Teresa Seruya José Miranda JustoThis book celebrates the bicentenary of Schleiermacher's famous Berlin conference "On the Different Methods of Translating" (1813). It is the product of an international Call for Papers that welcomed scholars from many international universities, inviting them to discuss and illuminate the theoretical and practical reception of a text that is not only arguably canonical for the history and theory of translation, but which has moreover never ceased to be present both in theoretical and applied Translation Studies and remains a mandatory part of translator training. A further reason for initiating this project was the fact that the German philosopher and theologian Friedrich Schleiermacher, though often cited in Translation Studies up to the present day, was never studied in terms of his real impact on different domains of translation, literature and culture.
Rereading William Styron: Poems
by Gavin Cologne-BrookesThe first critical study of William Styron since his death in 2006, Rereading William Styron offers an eloquent reflection on the writer's works, world, and character. Bringing an innovative approach to literary criticism, Gavin Cologne-Brookes combines personal anecdote, scholarly research, travel writing, and primary material to provide fresh perspectives on Styron's achievements.For Cologne-Brookes, rereading unfolds in two ways: through close analysis of texts, and through remembrance. He begins with reminiscences about the man behind the books and then, giving due consideration to Styron's stories, incidental writings, and posthumous publications, interprets anew all his significant work -- from the nonfiction, including his acclaimed memoir of depression, Darkness Visible, to the novels Lie Down in Darkness, Set This House on Fire, The Confessions of Nat Turner, and Sophie's Choice. Defining the relevance of Styron's writing in terms of everyday life, Cologne-Brookes explores the intricate relationships between an author, his work, and his readership, and between history and fiction, and writing and place. The book's emphasis on subjectivity and dynamic interaction makes it unique in Styron criticism and a striking contribution to the debate about what it means to study literature.
Rereading Women: Thirty Years of Exploring Our Literary Traditions
by Sandra M. GilbertA collection of essays that reexamine literature through a feminist gaze from "one of our most versatile and gifted writers" (Joyce Carol Oates). "We think back through our mothers if we are women," wrote Virginia Woolf. In this groundbreaking series of essays, Sandra M. Gilbert explores how our literary mothers have influenced us in our writing and in life. She considers the effects of these literary mothers by examining her own history and the work of such luminaries as Charlotte Brontë, Emily Dickinson, and Sylvia Plath. In the course of the book, she charts her own development as a feminist, demonstrates ways of understanding the dynamics of gender and genre, and traces the redefinitions of maternity reflected in texts by authors such as Elizabeth Barrett Browning and George Eliot. Throughout, Gilbert asks major questions about feminism in the twentieth century: Why and how did its ideas become so necessary to women in the sixties and seventies? What have those feminist concepts come to mean in the new century? And above all, how have our intellectual mothers shaped our thoughts today?
Rerouting the Postcolonial: New Directions for the New Millennium
by Janet Wilson Cristina Sandru Sarah Lawson WelshRerouting the Postcolonial re-orientates and re-invigorates the field of Postcolonial Studies in line with recent trends in critical theory, reconnecting the ethical and political with the aesthetic aspect of postcolonial culture. Bringing together a group of leading and emerging intellectuals, this volume charts and challenges the diversity of postcolonial studies, including sections on: new directions and growth areas from performance and autobiography to diaspora and transnationalism new subject matters such as sexuality and queer theory, ecocriticism and discussions of areas of Europe as postcolonial spaces new theoretical directions such as globalization, fundamentalism, terror and theories of ‘affect’. Each section incorporates a clear, concise introduction, making this volume both an accessible overview of the field whilst also an invigorating collection of scholarship for the new millennium.
Rescued: 21 Stories of Daring Rescues (Critical Reading Series)
by Henry Billings Melissa Billings21 Stories of Daring Rescues--with Exercises for Developing Reading Comprehension and Critical Thinking Skills.
Research Companion to Language and Country Branding (Routledge Studies in Language and Identity)
by Irene Theodoropoulou Johanna TovarResearch Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes.
Research Ethics in Second Language Education: Universal Principles, Local Practices
by Roger Barnard Yi WangThis book makes a fresh contribution to the field of research ethics by considering research issues through relatable autobiographical narratives. The book’s core offers narratives by novice second language education researchers who are completing PhD degrees using data from international research participants. These narratives expose challenges regarding the ethical identity of researchers working across diverse value and belief systems. The narrative chapters are followed by four chapters of commentaries from a line-up of international scholars with various academic, linguistic, and cultural backgrounds. The case study approach reports the experiences and reflections of research students before, during, and after the data collection phase of their projects, and offers insights into the recruitment of participants; acquiring and maintaining access; interpretations of the notion of informed consent; incentivising participants; the implications of ensuring anonymity and confidentiality; the right to withdraw participation and data; the positioning of the researcher as insider or outsider; potential conflicts of interest; the potential harm to participants and researcher; and the dissemination of findings. This practical and relatable book is aimed at research students and their supervisors in fields such as applied linguistics and education, as well as those following methods courses, to help illustrate the ethical challenges faced by researchers in the process of collecting qualitative data.
Research Genres Across Languages: Multilingual Communication Online (Cambridge Applied Linguistics)
by Carmen Pérez-LlantadaAt present, Web 2.0 technologies are making traditional research genres evolve and form complex genre assemblage with other genres online. This book takes the perspective of genre analysis to provide a timely examination of professional and public communication of science. It gives an updated overview on the increasing diversification of genres for communicating scientific research today by reviewing relevant theories that contribute an understanding of genre evolution and innovation in Web 2.0. The book also offers a much-needed critical enquiry into the dynamics of languages for academic and research communication and reflects on current language-related issues such as academic Englishes, ELF lects, translanguaging, polylanguaging and the multilingualisation of science. Additionally, it complements the critical reflections with data from small-scale specialised corpora and exploratory survey research. The book also includes pedagogical orientations for teaching/training researchers in the STEMM disciplines and proposes several avenues for future enquiry into research genres across languages.