- Table View
- List View
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
by Karen FrebergSocial Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends. INSTRUCTORS: Your students save when you bundle Social Media for Strategic Communication, Second Edition with Freberg′s Portfolio Building Activities in Social Media, Second Edition featuring 125 real-world activities across various social media platforms. Order using bundle ISBN 978-1-0718-6142-4.
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
by Karen FrebergSocial Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. Author Karen Freberg combines cutting-edge research with practical, hands-on instruction to prepare students for the challenges of today′s workplace. With an emphasis on strategic thinking and awareness, the book equips students to adapt their skills to emerging platforms and technologies. Its broad focus on strategic communication—from PR, advertising, and marketing to non-profit advocacy—provides a comprehensive foundation for success in diverse career paths. The Third Edition features a brand new chapter on social media and crisis communication, discussion of AI integrated in each chapter, and new case studies in addition to updated coverage of changes to platforms, trends, strategies, and emerging challenges across social media.
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
by Karen FrebergSocial Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. Author Karen Freberg combines cutting-edge research with practical, hands-on instruction to prepare students for the challenges of today′s workplace. With an emphasis on strategic thinking and awareness, the book equips students to adapt their skills to emerging platforms and technologies. Its broad focus on strategic communication—from PR, advertising, and marketing to non-profit advocacy—provides a comprehensive foundation for success in diverse career paths. The Third Edition features a brand new chapter on social media and crisis communication, discussion of AI integrated in each chapter, and new case studies in addition to updated coverage of changes to platforms, trends, strategies, and emerging challenges across social media.
Social Media for Writers: Marketing Strategies for Building Your Audience and Selling Books
by Tee Morris Pip BallantineMaximize the Potential of Your Online Brand!Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google+, YouTube, Pinterest, and more.That's where this guide comes in. Whether you're just starting to create an audience or looking to refine your online presence, Social Media for Writers will equip you with the essential tools you'll need to succeed. In this book you'll learn how to:Develop an editorial calendar: schedule consistent, quality content for your blog and work with other authors on guest posts and blog toursCreate an online brand: write content for several different networks, and tie them together to develop an authoritative, trusted voiceUtilize "best practices": learn the ins-and-outs of the online community and how to maximize the potential of each platformBuild a community: make connections and create a fan base to endorse your workYou'll also find appendixes that show you how to set up the major social media platforms and perform basic functions. With all of these strategies, techniques, and applicable information, Social Media for Writers is a comprehensive source for all your social media needs!
Social Media in Disaster Response: How Experience Architects Can Build for Participation (ATTW Series in Technical and Professional Communication)
by Liza PottsSocial Media in Disaster Response focuses on how emerging social web tools provide researchers and practitioners with new opportunities to address disaster communication and information design for participatory cultures. Both groups, however, currently lack research toolkits for tracing participant networks across systems; there is little understanding of how to design not just for individual social web sites, but how to design across multiple systems. Given the volatile political and ecological climate we are currently living in, the practicality of understanding how people communicate during disasters is important both for those researching solutions and for those putting that research into practice. Social Media in Disaster Response addresses this situation by presenting the results of a large-scale sociotechnical usability study on crisis communication in the vernacular related to recent natural and human-made crisis; this is an analysis of the way social web applications are transformed, by participants, into a critical information infrastructure in moments of crisis. This book provides researchers with methods, tools, and examples for researching and analyzing these communication systems while providing practitioners with design methods and information about these participatory communities to assist them in influencing the design and structure of these communication systems.
Social Media in India: Regulatory Needs, Issues and Challenges
by Francis P. Barclay Boobalakrishnan N.Social media is acutely prone to misuse—thanks to its independent and undisciplined nature—necessitating regulation. The book addresses this concern, analysing critical sociopolitical issues related to social media regulation and discussing the latest developments in India. Social Media in India: Regulatory Needs, Issues and Challenges reviews the values of freedom of expression, privacy and regulation, and proposes strategies to balance the triad, aiding policy formation, at a time when the Indian government and significant social media intermediaries are in a standoff over the newly ordained IT rules. This book covers all aspects that need to be examined for the overhaul of the regulatory framework including addiction, awareness, rampant misinformation, political applications and conflicts. Highlighting such social and user-centric challenges to the sustainability of online social networks, the book argues for the need of a robust regulatory framework and advocates an attitude adjustment about privacy and social media in the age of disinformation.
Social Media in Legal Practice (Law, Language and Communication)
by Vijay K. BhatiaThere are multiple aspects of electronically-mediated communication that influence and have strong implications for legal practice. This volume focuses on three major aspects of mediated communication through social media. Part I examines social media and the legal community. It explores how this has influenced professional legal discourse and practice, contributing to the popularity of internet-based legal research, counselling and assistance through online services offering explanations of law, preparing documents, providing evidence, and even encouraging electronically mediated alternative dispute resolution. Part II looks at the use of social media for client empowerment. It examines how it has taken legal practice from a formal and distinct business to one that is publicly informative and accessible. Part III discusses the way forward, exploring the opportunities and challenges. Based on cases from legal practice in diverse jurisdictions, the book highlights key issues as well as implications for legal practitioners on the one hand, and clients on the other. The book will be a valuable reference for international scholars in law and other socio-legal studies, discourse analysis, and practitioners in legal and alternative dispute resolution contexts.
Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity (Routledge New Directions in PR & Communication Research)
by Amy ThurlowPublic relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or plausible. Through a diverse group of empirical case studies, this book explores the global perspective on organizational identities which transcend global boundaries via the internet including Volkswagen’s emissions scandal and Monsanto and organized social media protests. It also explores crowdfunding – an emerging form of capitalist development constructed through sensemaking in social media. By looking at the emergence of organization in today’s social media environment, it identifies how the interactive is created on a digitally mediated platform, sharing knowledge and engaging individuals in organizational identity construction. Viewing the social construction of organizational identities through this lens, this innovative book locates how identities are plausible, authentic and legitimate - or not – through their ongoing communication via social media. It will be of great interest to academics teaching and researching in public relations, organisational communication and social media.
Social Memory in Late Medieval England: Village Life and Proofs of Age (The New Middle Ages)
by Joel T. RosenthalThis concise and unique volume explores the vital relationship between testimony, memory, and the community in medieval society. Joel T. Rosenthal assembles various categories of testimonies to illuminate how “ordinary” Late Medieval people saw themselves as units of their community, their awareness of the issues surrounding the theater of birth, their interest in the world of and beyond the village, and what aspects of the ubiquitous mother Church were worth recalling. Supported by primary sources and by modern scholarly focus on such issues as social memory, village life, rumor and gossip, and demography, this book provides both a wealth of source material and insightful discussion on how historians can chart the role of memory and community in its shaping of medieval identity and society.
Social Mode of Restoration Comedy (Routledge Revivals)
by Kathleen M. LynchPublished in 1967: This book is a historical account of comedy during the Restoration period in England. It discusses Comedy from Jonson to Shirley, serious drama in the Reign of Charles I and the period of Etherege.
Social Movement Discourse: An Introduction
by Teun A. van DijkThis is both the first systematic introduction to Discourse Studies for students and scholars of social movements and a study of discourses on the European "refugee crisis", by leading theorist, Teun A. van Dijk. Concrete examples of different kinds of discourse are vital for the study of social movements because their activities are not limited to such well-known forms of contention as marches, occupations or strikes, but also daily discursive activities, such as meetings, assemblies, interviews, press conferences, manifestos, pamphlets, banners, graffiti, websites, blogs, social media posts and everyday talk. This book proposes that empirical analyses of these discourses should go beyond the popular but vague notion of "frame" and engage in more detailed and explicit analyses of the text and talk of social movements. This is a much-needed introduction to the most important structures of discourse and a detailed theoretical account of the notion of "solidarity" defining the Refugees Welcome movement.
Social Movement Discourse: An Introduction
by Teun A. van DijkThis is both the first systematic introduction to Discourse Studies for students and scholars of social movements and a study of discourses on the European “refugee crisis”, by leading theorist, Teun A. van Dijk.Concrete examples of different kinds of discourse are vital for the study of social movements because their activities are not limited to such well-known forms of contention as marches, occupations or strikes, but also daily discursive activities, such as meetings, assemblies, interviews, press conferences, manifestos, pamphlets, banners, graffiti, websites, blogs, social media posts and everyday talk.This book proposes that empirical analyses of these discourses should go beyond the popular but vague notion of “frame”and engage in more detailed and explicit analyses of the text and talk of social movements.This is a much-needed introduction to the most important structures of discourse and a detailed theoretical account of the notion of “solidarity” defining the Refugees Welcome movement.
Social Movement Literature: An Introduction
by Stephen SchneiderSocial Movement Literature introduces readers to the study of those cultural texts that have come to define modern social movements. Looking at movements such as the US civil rights movement, gay liberation movement, environmental movement, and contemporary movement such as #metoo and Black Lives Matter, this volume focuses not just on the texts that social movements have produced, but also on those that have inspired and been inspired by those movements. As such, Social Movement Literature seeks to address a number of key questions: how do social movements develop and present not just their goals, but also their broader identities, using texts and other media? How are these movement texts received and further disseminated? Are there common features across movement texts? How and why do some of these texts continue to resonate today? By combining both textual and historical approaches to the analysis of social movements, this volume aims to give readers both an understanding of how social movements emerge and why they remain both political and culturally relevant today.
Social Movements, Cultural Memory and Digital Media: Mobilising Mediated Remembrance (Palgrave Macmillan Memory Studies)
by Emily Keightley Priska Daphi Samuel MerrillThis collected volume is the first to study the interface between contemporary social movements, cultural memory and digital media. Establishing the digital memory work practices of social movements as an important area of research, it reveals how activists use digital media to lay claim to, circulate and curate cultural memories. Interdisciplinary in scope, its contributors address mobilizations of mediated remembrance in the USA, Germany, Sweden, Italy, India, Argentina, the UK and Russia.
Social Network Analysis in Second Language Research: Theory and Methods (ISSN)
by Robert Bayley Kristen Kennedy TerryThis text is the first holistic research overview and practical methodological guide for social network analysis in second language acquisition, examining how to study learner social networks and how to use network data to predict language learner behavior and identity.Authors Kristen Kennedy Terry and Robert Bayley lay out the history of social network analysis in sociolinguistics, discuss the state of the art in empirical findings in applications to language acquisition, offer how-to guidance and best practices for planning, conducting, and understanding this research, and authoritatively set the agenda for future work.With a variety of helpful features like case studies, suggested research projects, discussion questions, and recommended further reading, this book will be an invaluable resource to students and researchers of second language acquisition, sociolinguistics, education, and beyond.
Social Networking Approach to Japanese Language Teaching: The Intersection of Language and Culture in the Digital Age
by Yasu-Hiko TohsakuSocial Networking Approach to Japanese Language Teaching is a timely guide for Japanese language teachers and anyone interested in language pedagogy. The book outlines an innovative approach to language instruction which goes beyond the communicative approach and encourages a global view of language education and curriculum development through the use of social networking. It showcases diverse examples of how social networking can be harnessed and incorporated into everyday language classes to increase learners’ curiosity and engagement in real cultural and global interactions. While the focus is on Japanese language teaching, the concepts explored can be applied to other languages and teaching contexts. This book will benefit teachers of any language as well as linguists interested in language pedagogy.
Social News: How Born-Digital Outlets Transformed Journalism
by Edward HurcombeThis book is the first to define and describe ‘social news’, a new kind of journalism emerging in response to social media. Drawing on the author’s extensive research into news and social media platforms, Social News critically examines the rise of well-known outlets such as BuzzFeed and Mic in the US, and Junkee and Pedestrian in Australia. Hurcombe argues that these outlets became successful by strategically engaging with social media, producing sociable content personalised for millennials. Such outlets have been criticised for violating the rules of ‘quality’ journalism. However, this book shows how social news has provided a platform for marginalised voices and has been able to engage readers neglected by legacy news. While social media is frequently seen as a threat to the news industry, Social News shows that digital platforms have been driving new forms of journalism: ones that challenge our understanding of what journalism is, can be, and should be.
Social Order through Contracts: A Study of the Qingshui River Manuscripts
by Jian QuThis book is the first Western-language monograph on the study of the Qingshui River manuscripts. By examining over 3,000 contracts and other manuscripts, this book offers constructive insights into the long-standing question of how and why a society in late imperial China could maintain a well-functioning social system with few laws but many contracts, i.e., Hobbesian “words without sword.” Three interrelated questions, what contracts were, how and why they worked, are explained successively. Thus, this book presents a non-stereotypical “contract society” in southwest China, arguing that the social order which provides predictability and regularity for economic prosperity could be formed and maintained through contracts even under the condition of relatively weak influence of governmental and legal authorities.This book benefits readers who are interested in law, society, and history. While presenting the socio-legal landscape of a frontier area in late imperial China for historians, this book provides a novel and empirical interpretation of the supposedly well-known contract device for legal researchers, thereby proposing materials for an integrated theoretical explanatory framework of contracts in general. By employing the innovative theory of blockchain in its key argumentation, the book offers a creative interpretation of historical and social phenomena.
Social Panics & Phantom Attackers: A Study of Imaginary Assailants
by Robert E. Bartholomew Paul WeatherheadThis book provides an accessible overview of one particular type of social panic: that of the phantom attacker. Such panics are characterised by outbreaks of sensational claims of attacks by mysterious figures that seem to emerge from nowhere, attack their innocent human and animal victims, only to vanish without a trace. Taking the recent wave of needle-spiking reports in Europe as a starting point, this book does more than just catalogue such outbreaks historically and geographically. It also ties the phenomenon of phantom assailants to the moral panics literature. Meticulously investigating archival sources, the authors examine the social construction of social panics and unearth the parallels between contemporary episodes and historical antecedents in Europe, North America, Asia and Africa. Focusing on the sociohistorical and -cultural context, they uncover the role of mass media in creating and perpetuating these panics, which respond to anxieties pervading societies at particular points in history. Written in a lively style, this book is not only of interest for scholars and students of sociology, criminology, social psychology, media studies and history but also appeals to a lay audience interested in urban legends and true crime.
Social Practices as Biological Niche Construction
by Joseph RouseA broad, synthetic philosophy of nature focused on human sociality. In this book, Joseph Rouse takes his innovative work to the next level by articulating an integrated philosophy of society as part of nature. He shows how and why we ought to unite our biological conception of human beings as animals with our sociocultural and psychological conceptions of human beings as persons and acculturated agents. Rouse’s philosophy engages with biological understandings of human bodies and their environments as well as the diverse practices and institutions through which people live and engage with one another. Familiar conceptual separations of natural, social, and mental “worlds” did not arise by happenstance, he argues, but often for principled reasons that have left those divisions deeply entrenched in contemporary intellectual life. Those reasons are eroding in light of new developments across the disciplines, but that erosion has not been sufficient to produce more adequately integrated conceptual alternatives until now. Social Practices and Biological Niche Construction shows how the characteristic plasticity, plurality, and critical contestation of human ways of life can best be understood as evolved and evolving relations among human organisms and their distinctive biological environments. It also highlights the constitutive interdependence of those ways of life with many other organisms, from microbial populations to certain plants and animals, and explores the consequences of this in-depth, noting, for instance, how the integration of the natural and social also provides new insights on central issues in social theory, such as the body, language, normativity, and power.
Social Reading Cultures on BookTube, Bookstagram, and BookTok
by Michael Dezuanni Bronwyn Reddan Leonie Rutherford Amy SchoonensThis book examines the reading cultures developed by communities of readers and book lovers on BookTube, Bookstagram, and BookTok as an increasingly important influence on contemporary book and literary culture. It explores how the affordances of social media platforms invite readers to participate in social reading communities and engage in creative and curatorial practices that express their identity as readers and book lovers.The interdisciplinary team of authors argue that by creating new opportunities for readers to engage in social reading practices, bookish social media has elevated the agency and visibility of readers and book consumers within literary culture. It has also reshaped the cultural and economic dynamics of book recommendations by creating a space in which different actors are able to form an identity as mediators of reading culture.Concise and accessible, this introduction to an increasingly central set of literary practices is essential reading for students and scholars of literature, sociology, media, and cultural studies, as well as teachers and professionals in the book and library industries.
Social Reform in Gothic Writing
by Ellen Malenas LedouxSocial Reform in Gothic Writing provides a transatlantic view of the politically transformative power that Gothic texts effected during the Revolutionary era (1764-1834) through providing fresh readings of canonical and non-canonical writing in a wide variety of genres.
Social Relations, Politics, and Power in Early Modern France: Robert Descimon and the Historian’s Craft (Early Modern Studies #19)
by Barbara B. DiefendorfThe study of history is a fundamentally sociable practice, with the exchange of ideas taking place in writing, over the seminar table, and often in informal discussions over food. These essays grew out of a web of sociability centered around French historian Robert Descimon, and focus on the nexus of social relations, politics, and power in France as it moved from the age of religious wars into the age of absolutism. Using a wide variety of historical approaches and methods, these essays offer new insights into the evolving role of early modern elites and the social, familial, and cultural influences that shaped their values and priorities.
Social Relations, Politics, and Power in Early Modern France: Robert Descimon and the Historian’s Craft (Early Modern Studies)
by Barbara B. DiefendorfThe study of history is a fundamentally sociable practice, with the exchange of ideas taking place in writing, over the seminar table, and often in informal discussions over food. These essays grew out of a web of sociability centered around French historian Robert Descimon, and focus on the nexus of social relations, politics, and power in France as it moved from the age of religious wars into the age of absolutism. Using a wide variety of historical approaches and methods, these essays offer new insights into the evolving role of early modern elites and the social, familial, and cultural influences that shaped their values and priorities.
Social Semiotics: Key Figures, New Directions (Routledge Studies In Multimodality Ser.)
by Thomas Hestbaek Andersen Morten Boeriis Eva Maagerø Elise Seip TonnessenM.A.K Halliday’s work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday’s concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include: Linguistic studies, multilinguality and evolution of language; Text, discourse and classroom studies; Digital texts, computer communication and science teaching; Multimodal text- and discourse analysis; Education and literacy; Media work and visual and audio modes; Critical Discourse Analysis. Featuring interviews with leading figures from linguistics, education and communication studies, a framing introduction and concluding chapter summing up commonalities and differences, connections and conflicts and key themes, this is essential reading for any scholar or student working in the area of social semiotics and systemic functional linguistics. Additional video resources are available on the Routledge website. Featuring: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress