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Visual Persuasion: The Role of Images in Advertising
by Dr Paul MessarisThe pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.
Visual Public Relations: Strategic Communication Beyond Text (Routledge New Directions in PR & Communication Research)
by Simon Collister Sarah Roberts-BowmanThis book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.
Visual Representations of the Arctic: Imagining Shimmering Worlds in Culture, Literature and Politics (Routledge Interdisciplinary Perspectives on Literature)
by Markku Lehtimäki Arja Rosenholm Vlad StrukovPrivileging the visual as the main method of communication and meaning-making, this book responds critically to the worldwide discussion about the Arctic and the North, addressing the interrelated issues of climate change, ethics and geopolitics. A multi-disciplinary, multi-modal exploration of the Arctic, it supplies an original conceptualization of the Arctic as a visual world encompassing an array of representations, imaginings, and constructions. By examining a broad range of visual forms, media and forms such as art, film, graphic novels, maps, media, and photography, the book advances current debates about visual culture. The book enriches contemporary theories of the visual taking the Arctic as a spatial entity and also as a mode of exploring contemporary and historical visual practices, including imaginary constructions of the North. Original contributions include case studies from all the countries along the Arctic shore, with Russian material occupying a large section due to the country’s impact on the region
Visual Rhetoric and Early Modern English Literature (Material Readings in Early Modern Culture)
by Katherine AchesonEarly modern printed books are copiously illustrated with charts, diagrams, and other kinds of images that represent systems of thought and ways of doing things. Visual Rhetoric and Early Modern English Literature shows how these images fostered what Elizabeth Eisenstein called brainwork related to concepts of space, truth, art, and nature, and reveals their importance to poetry by Andrew Marvell and John Milton, and Aphra Behn’s Oroonoko. The genres of illustration considered in this book include military strategy and tactics, garden design, instrumentation, Bibles, scientific schema, drawing instruction, natural history, comparative anatomy, and Aesop’s Fables. The argument produces unique insights into the ways in which visual rhetoric affected verbal expression, and the book develops novel methods of using printed images as evidence in the interpretation of the rich, strange, and beautiful literature of early modern England.
Visual Storytelling: How To Speak To The Audience Without Saying A Word
by Morgan SandlerVisual Storytelling covers all major components of creating powerful images including lighting, camera functions, composition and storytelling. However, the main focus of the book is not just creating compelling visuals, but more importantly creating images that inform and move the audience. Images carry emotional weight and Visual Storytelling teaches readers how to harness these emotions to maximize the emotion of the story, while minimizing the amount of dialogue necessary. What makes Visual Storytelling unique is that it not only covers the theoretical concepts of filmmaking but also the technical elements necessary to achieve the emotional outcome. This combination of theory and practice helps to create well informed and skilled filmmakers.
Visual Storytelling in the 21st Century: The Age of the Long Fragment
by David CallahanThis volume will explore varying contemporary strategies and examples of visual storytelling across several contemporary spheres: from street art to video games, from media for children to media for adults, from images in movement to static images.It reads these storytelling venues in terms of the ethical itineraries that we live by, or would like to live by, or wish the world lived by. In this sense it relates to the fact that the term “narrative” has become a ubiquitous shorthand for discursive dominance. Observers of widely varying aspects of social life talk, for example, of changing the narrative, claiming the narrative, overhauling the narrative, or owning the narrative. While these general contexts are well known, there remains a need to continually interrogate new examples of storytelling forms, new cases of the uses of stories in differing formats, and new stories in general. This perpetual need is what this volume aims to respond to by way of its mixture of contemporary storytelling locations and exemplars.
Visual Thought in Russian Religious Philosophy: Pavel Florensky's Theory of the Icon (Routledge Focus on Religion)
by Clemena AntonovaThis book considers a movement within Russian religious philosophy known as "full unity" (vseedinstvo), with a focus on one of its main representatives, Pavel Florensky (1882–1937). Often referred to as "the Russian Leonardo," Florensky was an important figure of the Russian religious renaissance around the beginning of the twentieth century. This book shows that his philosophy, conceptualized in his theory of the icon, brings together the problem of the "religious turn" and the "pictorial turn" in modern culture, as well as contributing to contemporary debates on religion and secularism. Organized around the themes of full unity and visuality, the book examines Florensky’s definition of the icon as "energetic symbol," drawing on St. Gregory Palamas, before offering a theological reading of Florensky’s theory of the pictorial space of the icon. It then turns to Florensky’s idea of space in the icon as Non-Euclidean. Finally, the icon is placed within wider debates provoked by Bolshevik cultural policy, which extend to current discussions concerning religion, modernity, and art. Offering an important contribution from Russian religious philosophy to issues of contemporary modernity, this book will be of interest to scholars of religious philosophy, Russian studies, theology and the arts, and the medieval icon.
The Visual Turn and the Transformation of the Textbook
by James A. LaSpinaIs the emerging digital multimedia culture of today transforming the textbook or forever displacing it? As new media of transmission enter the classroom, the traditional textbook is now caught up in a dialogue reshaping the textual boundaries of the book, and with it the traditional modes of cognition and learning, which are bound more to language than to visual form. Most of the important work in the past two decades in the field of curriculum has focused on the culture of the textbook. A rich literature has evolved around textbooks as the traditional object of instructional activity. This volume is an important contribution to this literature, which focuses on the actual making of a textbook. This design process serves as a metaphor that suggests new paradigms of learning and instruction, in which text content is but one component in a multidimensional information space.The Visual Turn is an exploration along the border of this new learning space transforming the traditional center of instruction in the classroom.
Visualisation in Popular Fiction 1860-1960: Graphic Narratives, Fictional Images
by Stuart SillarsVisualisation in Popular Fiction 1860-1960 explores the important but neglected tradition of illustrated fiction in English. It suggests new analytical approaches for its study by offering detailed discussions of a range of representative texts, including Mary Webb's Gone to Earth and Daphne du Maurier's Rebecca. Among the issues and genres Sillars explores are:* Victorian `narrative' paintings* Edwardian fictional magazines* comic strips * illustrated children's stories* the translation of novels into film An insightful and highly informative work, Visualisation in Popular Fiction will be of value to students of literature, cultural studies, visual art and film.
Visuality and Identity in Post-millennial Indian Graphic Narratives (Palgrave Studies in Comics and Graphic Novels)
by E. Dawson VarugheseThis book investigates the intersection of Indian society, the encoding of post-millennial modernity and 'ways of seeing' through the medium of Indian graphic narratives. If seeing in Indian cultures is a mode of knowing then what might we decode and know from the Indian graphic narratives examined here? The book posits that the 'seeing' of post-millennial Indian graphic narratives revolves around a visuality of the inauspicious, complemented by narratives of the same. Examining both form and content across nine Indian, post-millennial graphic narratives, this book will appeal to those working in South Asian visual studies, cultural studies and comics-graphic novel studies more broadly.
Visualizing Africa in Nineteenth-Century British Travel Accounts (Routledge Research in Travel Writing)
by Leila KoivunenThis study examines and explains how British explorers visualized the African interior in the latter part of the nineteenth century, providing the first sustained analysis of the process by which this visual material was transformed into the illustrations in popular travel books. At that time, central Africa was, effectively, a blank canvas for Europeans, unknown and devoid of visual representations. While previous works have concentrated on exploring the stereotyped nature of printed imagery of Africa, this study examines the actual production process of images and the books in which they were published in order to demonstrate how, why, and by whom the images were manipulated. Thus, the main focus of the work is not on the aesthetic value of pictures, but in the activities, interaction, and situations that gave birth to them in both Africa and Europe.
Visualizing Blackness and the Creation of the African American Literary Tradition
by Lena HillNegative stereotypes of African Americans have long been disseminated through the visual arts. This original and incisive study examines how black writers use visual tropes as literary devices to challenge readers' conceptions of black identity. Lena Hill charts two hundred years of African American literary history, from Phillis Wheatley to Ralph Ellison, and engages with a variety of canonical and lesser-known writers. Chapters interweave literary history, museum culture, and visual analysis of numerous illustrations with close readings of Booker T. Washington, Gwendolyn Bennett, Zora Neale Hurston, Melvin Tolson, and others. Together, these sections register the degree to which African American writers rely on vision - its modes, consequences, and insights - to demonstrate black intellectual and cultural sophistication. Hill's provocative study will interest scholars and students of African American literature and American literature more broadly.
Visualizing Disease: The Art and History of Pathological Illustrations
by Domenico Bertoloni MeliVisual anatomy books have been a staple of medical practice and study since the mid-sixteenth century. But the visual representation of diseased states followed a very different pattern from anatomy, one we are only now beginning to investigate and understand. With Visualizing Disease, Domenico Bertoloni Meli explores key questions in this domain, opening a new field of inquiry based on the analysis of a rich body of arresting and intellectually challenging images reproduced here both in black and white and in color. Starting in the Renaissance, Bertoloni Meli delves into the wide range of figures involved in the early study and representation of disease, including not just men of medicine, like anatomists, physicians, surgeons, and pathologists, but also draftsmen and engravers. Pathological preparations proved difficult to preserve and represent, and as Bertoloni Meli takes us through a number of different cases from the Renaissance to the mid-nineteenth century, we gain a new understanding of how knowledge of disease, interactions among medical men and artists, and changes in the technologies of preservation and representation of specimens interacted to slowly bring illustration into the medical world.
Visualizing Film History: Film Archives and Digital Scholarship
by Christian Gosvig OlesenThough many archival digital objects were not "born digital," film archives are now becoming important resources for digital scholarship as a consequence of digitization. Moreover, with advancements in digital research methods involving video annotation, visual analysis, and GIS affecting the way we look at archival films' material, stylistic histories and circulation, new research practices are more important than ever.Visualizing Film History is an accessible introduction to archive-based digital scholarship in film and media studies and beyond. With a combined focus on the history of film historiography, archiving, and recent digital scholarship—covering a period from the "first wave" of film archiving in the early 1900s to recent data art—this book proposes ways to work critically with digitized archives and research methods. Christian Olesen encourages a shift towards new critical practices in the field with an in-depth assessment of and critical approach to doing film historiography with the latest digital tools and digitized archives.Olesen argues that if students, scholars and archivists are to fully realize the potential of emerging digital tools and methodologies, they must critically consider the roles that data analysis, visualization, interfaces and procedural human-machinery interactions play in producing knowledge in current film historical research. If we fail to do so, we risk losing our ability to critically navigate and renew contemporary research practices and evaluate the results of digital scholarship.
Visualizing History’s Fragments: A Computational Approach to Humanistic Research
by Ashley R. SandersThis book combines a methodological guide with an extended case study to show how digital research methods can be used to explore how ethnicity, gender, and kinship shaped early modern Algerian society and politics. However, the approaches presented have applications far beyond this specific study. More broadly, these methods are relevant for those interested in identifying and studying relational data, demographics, politics, discourse, authorial bias, and social networks of both known and unnamed actors. Ashley R. Sanders explores how digital research methods can be used to study archival specters – people who lived, breathed, and made their mark on history, but whose presence in the archives and extant documents remains limited, at best, if not altogether lost. Although digital tools cannot metaphorically resurrect the dead nor fill archival gaps, they can help us excavate the people-shaped outlines of those who might have filled these spaces. The six methodological chapters explain why and how each research method is used, present the visual and quantitative results, and analyze them within the context of the historical case study. In addition, every dataset is available on SpringerLink as Electronic Supplementary Material (ESM), and each chapter is accompanied by one or more video tutorials that demonstrate how to apply each of the techniques described (accessed via the SN More Media App).
Visualizing Loss in Latin America: Biopolitics, Waste, and the Urban Environment (Literatures, Cultures, and the Environment)
by Gisela HeffesVisualizing Loss in Latin America engages with a varied corpus of textual, visual, and cultural material with specific intersections with the natural world, arguing that Latin American literary and cultural production goes beyond ecocriticism as a theoretical framework of analysis. Gisela Heffes poses the following crucial question: How do we construct a conceptual theoretical apparatus to address issues of value, meaning, tradition, perspective, and language, that contributes substantially to environmental thinking, and that is part and parcel of Latin America? The book draws attention to ecological inequality and establishes a biopolitical, ethics-based reading of Latin American art, film, and literature that operates at the intersection of the built environment and urban settings. Heffes suggest that the aesthetic praxis that emerges in/from Latin America is permeated with a rhetoric of waste—a significant trait that overwhelmingly defines it.
Visualizing the Text: From Manuscript Culture to the Age of Caricature
by Lauren Beck Christina IonescuThis volume presents in-depth and contextualized analyses of a wealth of visual materials. These documents provide viewers with a mesmerizing and informative glimpse into how the early modern world was interpreted by image-makers and presented to viewers during a period that spans from manuscript culture to the age of caricature. The premise of this collection responds to a fundamental question: how are early modern texts, objects, and systems of knowledge imaged and consumed through bimodal, hybrid, or intermedial products that rely on both words and pictures to convey meaning? The twelve contributors to this collection go beyond traditional lines of inquiry into word-and-image interaction to deconstruct visual dynamics and politics—to show how images were shaped, manipulated, displayed, and distributed to represent the material world, to propagate official and commercial messages, to support religious practice and ideology, or to embody relations of power. These chapters are anchored in various theoretical and disciplinary points of departure, such as the history of collections and collecting, literary theory and criticism, the histories of science, art history and visual culture, word-and-image studies, as well as print culture and book illustration. Authors draw upon a wide range of visual material hitherto insufficiently explored and placed in context, in some cases hidden in museums and archives, or previously assessed only from a disciplinary standpoint that favored either the image or the text but not both in relation to each other. They include manuscript illuminations representing compilers and collections, frontispieces and other accompanying plates published in catalogues and museographies, astronomical diagrams, mixed pictographic-alphabetic accounting documents, Spanish baroque paintings, illustrative frontispieces or series inspired by or designed for single novels or anthologies, anatomical drawings featured in encyclopedic publications, visual patterns of volcanic formations, engravings representing the New World that accompany non-fictional travelogues, commonplace books that interlace text and images, and graphic satire. Geographically, the collection covers imperial centers (Great Britain, France, the Netherlands, and Spain), as well as their colonial periphery (New France; Mexico; Central America; South America, in particular Brazil; parts of Africa; and the island of Ceylon). Emblematic and thought-provoking, these images are only fragments of the multifaceted and comprehensive visual mosaic created during the early modern period, but their consideration has far reaching implications.
Visualizing the Text: From Manuscript Culture to the Age of Caricature
by Janine Rogers Rachel Schmidt Cecilia Brain Lauren Beck Michiel Van Groesen Ann Lewis Sandra Sáenz-López Pérez Swann Paradis David McCallam Antoine EcheThis volume presents in-depth and contextualized analyses of a wealth of visual materials. These documents provide viewers with a mesmerizing and informative glimpse into how the early modern world was interpreted by image-makers and presented to viewers during a period that spans from manuscript culture to the age of caricature. The premise of this collection responds to a fundamental question: how are early modern texts, objects, and systems of knowledge imaged and consumed through bimodal, hybrid, or intermedial products that rely on both words and pictures to convey meaning? The twelve contributors to this collection go beyond traditional lines of inquiry into word-and-image interaction to deconstruct visual dynamics and politics—to show how images were shaped, manipulated, displayed, and distributed to represent the material world, to propagate official and commercial messages, to support religious practice and ideology, or to embody relations of power. These chapters are anchored in various theoretical and disciplinary points of departure, such as the history of collections and collecting, literary theory and criticism, the histories of science, art history and visual culture, word-and-image studies, as well as print culture and book illustration. Authors draw upon a wide range of visual material hitherto insufficiently explored and placed in context, in some cases hidden in museums and archives, or previously assessed only from a disciplinary standpoint that favored either the image or the text but not both in relation to each other. They include manuscript illuminations representing compilers and collections, frontispieces and other accompanying plates published in catalogues and museographies, astronomical diagrams, mixed pictographic-alphabetic accounting documents, Spanish baroque paintings, illustrative frontispieces or series inspired by or designed for single novels or anthologies, anatomical drawings featured in encyclopedic publications, visual patterns of volcanic formations, engravings representing the New World that accompany non-fictional travelogues, commonplace books that interlace text and images, and graphic satire. Geographically, the collection covers imperial centers (Great Britain, France, the Netherlands, and Spain), as well as their colonial periphery (New France; Mexico; Central America; South America, in particular Brazil; parts of Africa; and the island of Ceylon). Emblematic and thought-provoking, these images are only fragments of the multifaceted and comprehensive visual mosaic created during the early modern period, but their consideration has far reaching implications.
Visuelle Kultivierung: Eine empirische Studie am Beispiel der Ägyptischen Revolution 2011
by Sebastian GerthSebastian Gerth entwickelt den Ansatz der Visuellen Kultivierung, welcher die bildliche Komponente der klassischen Kultivierung schärft und mit dem Konzept von Mental Imagery verbindet. Analysiert wird der Einfluss der Online-Bildberichterstattung auf das Bildgedächtnis und die Beurteilung der sozialen Realität. Die Studie ergibt sich v.a. aus der wachsenden Bedeutung von Online-Nachrichtenportalen, der zunehmenden medialen Visualisierung, der Überlegenheit der kognitiven Verarbeitung von Bildern im Vergleich zu verbalen Botschaften und aus Desideraten der empirischen Analyse von Systematiken pressefotografischer Aussagen sowie deren Rezeption und Wirkung.
Vita Nuova
by Dante AlighieriA unique treatise by a poet, written for poets, on the art of poetry, LA VITA NUOVA is elaborately and symbolically patterned, consisting of a selection of Dante's early poems, interspersed with his own prose commentary. The poems themselves tell the story of his love for Beatrice, from their first meeting at a May Day party in her father's house, through Dante's sufferings and his attempts to conceal the true object of his devotion by the use of 'screen-loves', to his overwhelming grief ather death, ending with the transformative vision of her in heaven. These are some of the richest love poems in literature and the movement from self-pitying lament to praise for the beloved's beauty and virtue, illustrate the elevating power of love.
Vita Sackville-West: Selected Writings
by Vita Sackville-WestAristocrat, novelist, essayist, traveler, and lover of Virginia Woolf, Vita Sackville-West lived a fascinating and daring life on the periphery of the Bloomsbury circle. She wrote in an astounding variety of genres, including travel narrative, historical and literary studies, poetry, fiction, and essays, and is probably best known or her novels, The Edwardians and All Passion Spent, and incomparable writings about English country houses and gardens. Here, for the first time, is an anthology that represents the full expanse of her interests and styles. Over half of the works, including intimate diaries and a dream notebook, have never been published. Edited by a foremost expert on the Bloomsbury circle, Vita Sackville-West: Selected Writings provides the best and most accessible introduction to this unique writer.
Vital Contact: Downclassing Journeys in American Literature from Melville to Richard Wright (Literary Criticism and Cultural Theory)
by Patrick ChuraFirst Published in 2006. Routledge is an imprint of Taylor & Francis, an informa company.
The Vital Science: Biology and the Literary Imagination,1860-1900 (Routledge Revivals)
by Peter MortonIn this title, first published in 1984, Peter Morton argues that in late Victorian Britain a group of novelists and essayists quite consciously sought and found ideas in post-Darwinian biology that were susceptible to imaginative transformation. The period between 1860 and 1900 was a time of great confusion in biology; the natural selection hypothesis was in retreat before its acute critics, and no extension of evolutionary theory to human affairs was too bizarre to attract its quota of enthusiasts. Writers capitalised on this prevailing uncertainty and used it to their own artistic or polemic ends. A fascinating and interdisciplinary title, this reissue will interest students of late Victorian literature, as well as historians of biological theory between The Origin of Species and Mendel.
Vital Signs: Medical Realism in Nineteenth-Century Fiction (Literature in History)
by Lawrence RothfieldVital Signs offers both a compelling reinterpretation of the nineteenth-century novel and a methodological challenge to literary historians. Rejecting theories that equate realism with representation, Lawrence Rothfield argues that literary history forms a subset of the history of discourses and their attendant practices. He shows how clinical medicine provided Balzac, Flaubert, Eliot, and others with narrative strategies, epistemological assumptions, and models of professional authority. He also traces the linkages between medicine's eventual decline in scientific and social status and realism's displacement by naturalism, detective fiction, and modernism.
Vital Strife: Sleep, Insomnia, and the Early Modern Ethics of Care
by Benjamin ParrisVital Strife examines the close yet puzzling relationship between sleep and ethical care in early modernity. The plays, poems, and philosophical essays at the heart of this book—by Jasper Heywood, William Shakespeare, Edmund Spenser, John Milton, and Margaret Cavendish—explore the unconscious motions of corporeal life and the drowsy forms of sentience at the boundaries of human thought and intentionality. Benjamin Parris shows how these writers, although trained under the Renaissance humanist paradigm of attentive care, begin to dissolve the humanist coupling of virtue with vigilance by giving credence to the vital power of sleep. In contrast to humanist thinkers who equated sleep with carelessness, these writers draw on the ancient Stoic principle of oikeiôsis—the process of orienting the living being toward its proper objects of care, beginning with itself—in asserting the value of sleep, while underscoring insomnia's threat to the ethical flourishing of persons and polity alike. Parris offers an important revaluation of Stoic philosophy, which has too often been misconstrued as renouncing feeling and sympathetic connection with others. With its striking new account of the reception of Stoicism and attitudes toward sleep and sleeplessness in early modern thought, Vital Strife reveals the period's mounting concern with the regenerative nature of physical life and its elaboration of a newfound ethics of care.