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Grundlagenwissen für erfolgreiche Verhandler

by Stefanie Jung Peter Krebs

Dieses Werk stellt im Wesentlichen eine aktualisierte Kurzfassung des Buchs „Die Vertragsverhandlung – taktische, strategische und rechtliche Elemente“ dar. Es erläutert und diskutiert in prägnanter Form Erkenntnisse, Taktiken, Techniken sowie Strategien der unternehmerischen Vertragsverhandlung, die sowohl in Verhandlungen zwischen Unternehmen als auch bei unternehmensinternen Verhandlungen Anwendung finden. Aus interdisziplinärer Perspektive berücksichtigen die Autoren Aspekte aus der Psychologie, des Rechts, der Betriebs- und Volkswirtschaft sowie der Kommunikationswissenschaft. Darüber hinaus befasst sich das Werk mit unterschiedlichen Verhandlungsstilen und Verhandlungsbesonderheiten in China, den USA und Deutschland. Die Lektüre ist sowohl für Praktiker als auch Studierende geeignet, da das Werk einen guten Rundumblick zu Verhandlungen gibt und hilft, das praktisch Erlebte zu verstehen sowie die dahinterstehenden Wirkungsmechanismen zu erkennen. Darauf aufbauend können so die eigenen Verhandlungstaktiken und -strategien verbessert werden.

Grundlinien einer globalen Ethik: Gerechtigkeit, Politik und Kultur im 21. Jahrhundert

by Peter Rinderle

Die Globalisierung stellt die Ethik vor ganz neue Herausforderungen: Einerseits sind alle Menschen in bestimmten Hinsichten gleich und zunehmend voneinander abhängig; andererseits fühlen sie sich aber verschiedenen politischen und kulturellen Gemeinschaften zugehörig. Aber wie sollen wir dann auf gerechte Art und Weise das Zusammenleben der Menschen auf unserem Planeten gestalten? Die Idee eines kosmopolitischen Suffizientarismus kann darauf eine Antwort geben, die kein Mensch mit guten Gründen zurückweisen kann: Alle Menschen – welcher Gemeinschaft oder Generation sie auch immer angehören – sollen mindestens genug für ihr Leben haben. Die globale und intergenerationelle Gerechtigkeit macht also nicht an den Grenzen von Gemeinschaften halt, denn alle Menschen teilen bestimmte Grundbedürfnisse. Sie verlangt aber keine vollständige Gleichstellung aller Menschen, denn damit würde man sowohl die politische Selbstbestimmung von Gemeinschaften als auch die globale Diversität von Kulturen in Frage stellen.

Grundrechte (Springer-Lehrbuch)

by Volker Epping Sebastian Lenz Philipp Leydecker

Dieses Lehrbuch richtet sich an Studierende, die entweder einen Einstieg in den Bereich der Grundrechte suchen oder aber die Grundrechte zwecks Vorbereitung auf die Übungen bzw. das Staatsexamen wiederholen möchten. Das Werk ist konsequent auf die Anforderungen zugeschnitten, mit denen Studierende in Klausuren, Haus- und Studienarbeiten konfrontiert werden. Alle Grundrechte mitsamt ihren europarechtlichen Bezügen sowie die prüfungsrelevanten Grundzüge der Verfassungsbeschwerde werden ausgehend vom Verfassungstext systematisch erschlossen. Die allgemeinen Grundrechtslehren, die in ihrer Abstraktheit gerade für den Einsteiger häufig nur schwer verständlich sind, werden nicht "vor die Klammer" gezogen, sondern am Beispiel einzelner Grundrechte behandelt. Zum besseren Verständnis gibt das Buch außerdem die zentralen Entscheidungen des BVerfG in den relevanten Auszügen wieder. Beispielsfälle, deren Lösungen über das Internet bereitgestellt werden, sowie Zusammenstellungen typischer Klausurprobleme runden das Lehrbuch ab.

Grundrechte (Springer-Lehrbuch)

by Volker Epping

Dieses Lehrbuch richtet sich an Studierende, die entweder einen Einstieg in den Bereich der Grundrechte suchen oder aber die Grundrechte zwecks Vorbereitung auf die Übungen bzw. das Staatsexamen wiederholen möchten. Das Werk ist konsequent auf die Anforderungen zugeschnitten, mit denen Studierende in Klausuren, Haus- und Studienarbeiten konfrontiert werden. Alle Grundrechte mitsamt ihren europarechtlichen Bezügen sowie die prüfungsrelevanten Grundzüge der Verfassungsbeschwerde werden ausgehend vom Verfassungstext systematisch erschlossen. Die allgemeinen Grundrechtslehren, die in ihrer Abstraktheit gerade für den Einsteiger häufig nur schwer verständlich sind, werden nicht "vor die Klammer" gezogen, sondern am Beispiel einzelner Grundrechte behandelt. Zum besseren Verständnis gibt das Buch außerdem die zentralen Entscheidungen des BVerfG in den relevanten Auszügen wieder. Beispielsfälle, deren Lösungen über das Internet bereitgestellt werden, sowie Zusammenstellungen typischer Klausurprobleme runden das Lehrbuch ab.

Grundrechte – Menschenrechte – Polizei: Perspektiven im Spannungsfeld von Sicherheit und Freiheit

by Matthias Lemke Robert Chr. van Ooyen

Die Polizei ist wegen ihrer präventiven und repressiven Aufgaben im Bereich von Gefahrenabwehr und Strafverfolgung eine für moderne Gesellschaften wichtige Institution. Da sie in besonderen Situationen zum Einsatz kommt und tief in die Grundrechte der Bürger*innen eingreifen darf, steht sie zugleich unter kritischer Beobachtung. In den Beiträgen wird „Polizei“ vor dem Hintergrund dieses Spannungsfelds von Sicherheit und Freiheit analysiert. Der Band ist Martin H. W. Möllers als Festschrift anlässlich seines 70. Geburtstages gewidmet.

Grundsätze der Professionalität im Beruf: Praxiswissen für die Führungsaufgabe (essentials)

by Jörg Brenner Angela Budczinski Patrick Schläfle Florian Storch

Dieses essential befasst sich mit den Kriterien und Einflüssen professionellen Handelns im Beruf. Denn dies ist das Ziel dieser Veröffentlichung: den Lesern Material an die Hand zu geben, ihre Professionalität als Führungskraft zu erhöhen. Dafür wird neben dem Konstrukt der individuellen Professionalität auch die organisatorische Professionalität untersucht, sowie beide Einflüsse auf das Führungsverhalten übertragen. Auf Basis wissenschaftlicher und praktischer Erkenntnisse werden in zusammenfassenden Grundsätzen allgemeingültige Ratschläge für die Entwicklung der eigenen Professionalität dargestellt.

Gründe für den Schwangerschaftsabbruch: Schwangerschaftskonflikte im Kontext der Abtreibungsdebatte (essentials)

by Florian Michael Dienerowitz

Dieses essential bietet einen Überblick über vorliegende Forschungsdaten zu den Gründen des Schwangerschaftskonflikts und präsentiert eine detaillierte aktuelle Studie sowie den zugehörigen standardisierten Erfassungsansatz. In knapper Form sind geschichtliche, rechtliche und ethische Aspekte der kontroversen Abtreibungsdebatte dargestellt. Der Schwangerschaftsabbruch ist mit jährlich über 100.000 in Deutschland erfassten Abbrüchen eine häufige gynäkologische Intervention, den zugrundeliegenden vielfältigen Konfliktgründen wurde jedoch bisher nur wenig Beachtung geschenkt. Das essential bietet hier Aufklärung und schließt mit einigen Schlussfolgerungen für die Praxis und Rechtspolitik.

Guantanamo and Other Cases of Enforced Medical Treatment

by Mirko Daniel Garasic

This volume presents a number of controversial cases of enforced medical treatment from around the globe, providing for the first time a common, biopolitcal framework for all of them. Bringing together all these real cases guarantees that a new, more complete understanding of the topic will be within grasp for readers unacquainted with the aspects involved in these cases. On the one hand, readers interested mainly in the legal and medical dimensions of cases like those considered will benefit from the explanation of the biopolitical framework within which each case develops. On the other hand, those focusing on only one of the situations presented here will find the parallels between the cases an interesting expansion of the complexity of the problem. Despite the book's ambitious goal, for those willing to use it as supplemental material or interested in only one of the cases, the chapters can function as self-standing pieces to be read separately. This volume will be a valuable tool for both academics and professionals. Bioethicists in both the analytic and continental traditions, will find the book interesting for not only the specific concepts and issues considered, but also for its constructive bridging of the two schools of thought. In addition to philosophers, the structure of this work will also appeal to lawyers, doctors, human rights activists, and anyone concerned in the most disparate way with real-life cases of enforced medical treatment.

Guantánamo Diary

by Larry Siems Mohamedou Ould Slahi

An unprecedented international publishing event: the first and only diary written by a still-imprisoned Guantánamo detainee.Since 2002, Mohamedou Slahi has been imprisoned at the detention camp at Guantánamo Bay, Cuba. In all these years, the United States has never charged him with a crime. A federal judge ordered his release in March 2010, but the U.S. government fought that decision, and there is no sign that the United States plans to let him go.Three years into his captivity Slahi began a diary, recounting his life before he disappeared into U.S. custody, "his endless world tour" of imprisonment and interrogation, and his daily life as a Guantánamo prisoner. His diary is not merely a vivid record of a miscarriage of justice, but a deeply personal memoir---terrifying, darkly humorous, and surprisingly gracious. Published now for the first time, GUANTÁNAMO DIARY is a document of immense historical importance and a riveting and profoundly revealing read.

Guarantees of Non-Repetition in International Human Rights Law and Transitional Justice: Building Peace after Conflict (ISSN)

by Nita Shala

This book examines the understudied, yet increasingly applied, concept of Guarantees of Non-Repetition under international human rights law and transitional justice.Guarantees of Non-Repetition (GNRs) are measures taken to ensure that human rights abuses do not recur. They are especially crucial in post-war contexts marked by severe and systematic violations. However, although they are increasingly invoked, GNRs are not well understood, and they have so far received only limited theoretical and practical analysis. Tracing their development to the influence of international human rights law, this book considers what GNRs are, how and why they have come about, and how GNRs are implemented. Through an explication of the history, law and jurisprudence of GNR’s – in regional mechanisms in Latin America, Europe, and Asia, as well as in international bodies – the book maintains the increasing importance, and as yet unfulfilled potential, of this legal obligation in transitional justice settings.This first book to analyse the development of GNRs and their application will appeal to scholars in the areas of law and transitional justice, public policy, and socio-legal studies, as well as lawyers and policy-makers working in post-conflict situations.

Guardians of Public Value: How Public Organisations Become and Remain Institutions

by Arjen Boin Paul ‘t Hart Lauren A. Fahy

This open access book presents case studies of twelve organisations which the public have come to view as institutions. From the BBC to Doctors Without Borders, from the Amsterdam Concertgebouw Orchestra to CERN, this volume examines how some organisations rise to prominence and remain in high public esteem through changing and challenging times. It builds upon the scholarly tradition of institutional scholarship pioneered by Philip Selznick, and highlights common themes in the stories of these highly diverse organizations; demonstrating how leadership, learning, and luck all play a role in becoming and remaining an institution. This case study format makes this volume ideal for classroom use and practitioners alike. In an era where public institutions are increasingly under threat, this volume offers concrete lessons for contemporary organisation leaders.

Guatemala corrupta

by Henry Bin Edwin Pitán

Pase y juzgue usted estas dieciocho historias tan reales como la vida misma. ¿Será que todos y todas deberíamos repensar el país? Como si se tratara de una novela de suspense por entregas, leemos y escuchamos a diario en distintos medios periodísticos verdaderas historias de corrupción, en las que figuras de la vida pública de este país -léase: diputados, presidentes, alcaldes, ministros, jueces, abogados- son los villanos, por ruines e indignos, de una trama que nos irrita, ofende y avergüenza. Pero ¿qué sucede cuando estos personajes oscuros son personas como nosotros? Nuestra vecina, un ingeniero, un carnicero, una dependiente de farmacia, un profesor de secundaria o catedrático universitario, un profesional de la fotografía, un empleador, el colaborador de una gran cadena de restaurante y su gerente… ¿Reaccionamos de la misma manera o somos permisivos? ¿Lo justificamos porque quizásnosotros también hemos caído en las mismas prácticas? "Punzante y audaz. Eso es Guatemala corrupta. Los lectores van a recorrer desde los pasillos más inhóspitos hasta las oficinas más elegantes con historias cotidianas que nos harán reír y lamentar: la corrupción está en todos lados, y este es un espejo que retrata al país de cuerpo entero." -Claudia Méndez Arriaza, periodista

Guerra sin cuartel: Terminar con la inseguridad en la Argentina

by Patricia Bullrich

Patricia Bullrich, ministra de Seguridad del gobierno de Mauricio Macri, cuenta en primera persona los desafíos más importantes que enfrentó en su gestión y brinda su visión sobre la seguridad en la Argentina al tiempo que defiende a la ley y el orden, y a los encargados de hacerla cumplir y mantenerlo, como reaseguros de la democracia. El 10 de diciembre de 2015 Patricia Bullrich, por entonces reconocida por sus posiciones firmes contra la delincuencia, se hizo cargo del Ministerio de Seguridad de la Nación por pedido del presidente electo Mauricio Macri. Ya en funciones, su lucha frontal contra el crimen organizado y su tenaz defensa del papel institucional de las fuerzas de seguridad federales, le valieron el reconocimiento de amplios sectores de la población y, al mismo tiempo, el embate de núcleos radicalizados de organizaciones de derechos humanos y de sectores de opinión autodenominados garantistas. En este libro, Bullrich presenta por primera vez al gran público los desafíos que tuvo que enfrentar en su gestión, y lo hace desde dos perspectivas aunadas: una, estratégica, asociada a la ejecución de política pública propia de su función; la otra, más personal y humana, expresada en infinidad de anécdotas cotidianas. En ese doble registro, estas páginas se ocupan de problemas que van del narcotráfico y el terrorismo a casos como el de la muerte de Santiago Maldonado y la seguridad de la Cumbre del G-20, pasando por las fronteras "calientes" de nuestro país, la presencia policial en las calles y el protocolo de uso de armas por parte de las fuerzas de seguridad. Testimonio indispensable en tiempos en que millones de argentinos claman por seguridad, Guerra sin cuartel es también una defensa valiente y apasionada del valor de la ley y el orden en democracia. «Como ministra de Seguridad de la República Argentina he debido librar una guerra contra el crimen organizado y sus cómplices en la política y en ciertas organizaciones de la sociedad civil; 'sin cuartel' porque no tuve un solo día de tregua y también porque los ataques provenían de los más diversos ángulos, sin una trinchera visible. A pesar de todo, estoy convencida de haber contribuido a devolver el respeto a la ley y a quienes están a cargo de hacerla cumplir en la Argentina».Patricia Bullrich

Guerra y Paz en Irlanda del Norte

by Jacobo Celnik

En 2023 se cumplen 25 años del Proceso de Paz de Irlanda del Norte. Un libro que rememora una época oscura en las voces de quienes lo vivieron El 22 de mayo de 1998, los irlandeses del Norte, sin importar su religión, le dijeron sí a la paz. Ese 71,2?% que refrendó el Acuerdo de Viernes Santo le dio la oportunidad a la provincia del Úlster de dejar atrás treinta años de violencia sectaria para encarar un futuro esperanzador. Perfecta o imperfecta, la paz en Irlanda del Norte ha sido estable, inspiradora y ejemplo para muchas sociedades inmersas en conflictos sociales, políticos, religiosos y territoriales. Guerra y Paz en Irlanda del Norte es una investigación que reconstruye gran parte de la historia de dicho territorio -desde los tiempos de la Conquista británica, pasando por los intentos de independencia delpoder colonial a inicios del siglo XX y por el surgimiento de fuerzas paramilitares que lucharon férreamente por sus intereses, hasta la partición que dio origen a dos países: Irlanda del Norte y la República de Irlanda-, con énfasis en la violencia sectaria de finales de los años sesenta y el proceso de paz. El autor sustenta su investigación con testimonios exclusivos de diversos actores del conflicto norirlandés, como exmiembros del IRA, de los Ulster Volunteer Force (UVF) y del Ejército Británico, además de políticos, periodistas, diplomáticos, académicos, artistas y ciudadanos del común, quienes ofrecen su visión y sus recuerdos de una historia que no tiene una única verdad.

Guerrilla Discovery

by Ashley Lipson

Guerrilla Discovery Most litigation and settlement outcomes are determined in quarrelsome discovery fights. Coercion and confrontation are usually necessary to obtain evidence on the hotly-contested issues. To help you win more of these important discovery skirmishes, Ashley Lipson's Guerrilla Discovery offers dozens of clever strategies, novel arguments, direct answers, cautionary instructions, helpful timelines, tactically-annotated rules, and innovative forms that will help you handle even the most defiant deponents. In addition, Guerrilla Discovery: * Offers answers and solid principles on how to propose and oppose virtually every form of evidence. * Provides instant access to cases, statutes and checklists that will help you lay solid foundations, make accurate objections, and effectively examine. * Divides the universe of evidence into four categories -- testimonial, documentary, real and demonstrative -- providing extreme detail in a concise, organized manner.

Guerrilla Marketing: Cutting-edge strategies for the 21st century

by Jay Levinson

The book every small-business owner should ownFirst published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur's marketing bible for the twenty-first century.

Guida completa al VISTO PER STUDENTI negli USA

by Dr Dipak Kumar Sharma

Questo è "il libro di tutti i libri" per quanto riguarda il visto americano. Contiene tutte le informazioni necessarie dalla raccolta dei documenti per richiedere il visto all'ottenimento della cittadinanza. È utile sia a chi sta pensando di studiare negli USA sia a chi si trova già lì e ha bisogno di chiarimenti su alcuni punti. La sua stesura sotto forma di domande e risposte fa luce su qualsiasi passo della procedura di domanda, il viaggio, l'università, la vita, il lavoro, l'uscita e la cittadinanza. Il libro è disponibile anche in inglese, spagnolo, portoghese e cinese.

Guidance for Healthcare Ethics Committees

by D. Micah Hester Toby Schonfeld

Every accredited American hospital is required to have a mechanism for handling ethical concerns; most hospitals satisfy this requirement by constituting an institutional healthcare ethics committee (HEC), a pattern which is repeated in most western countries. This text provides definitive, comprehensive guidance for members of healthcare ethics committees who find themselves confronted with ethically challenging situations. Each chapter includes learning objectives, clinical case studies and questions to stimulate discussion among committee members. Particular emphasis is given to consultation, as this often presents the greatest challenges to committee members. Each chapter stands alone as a teaching module, as well as forming part of a comprehensive volume. Written and edited by nationally and internationally recognized experts in bioethics, this is essential reading for every member of a healthcare ethics committee.

Guide To Computer Forensics And Investigations: Processing Digital Evidence (Fifth Edition)

by Amelia Phillips Bill Nelson Christopher Steuart

Updated with the latest advances from the field, GUIDE TO COMPUTER FORENSICS AND INVESTIGATIONS, Fifth Edition combines all-encompassing topic coverage and authoritative information from seasoned experts to deliver the most comprehensive forensics resource available. This proven author team’s wide ranging areas of expertise mirror the breadth of coverage provided in the book, which focuses on techniques and practices for gathering and analyzing evidence used to solve crimes involving computers. Providing clear instruction on the tools and techniques of the trade, it introduces readers to every step of the computer forensics investigation-from lab set-up to testifying in court. It also details step-by-step guidance on how to use current forensics software. Appropriate for learners new to the field, it is also an excellent refresher and technology update for professionals in law enforcement, investigations, or computer security.

Guide to Audit Data Analytics

by Aicpa

Designed to facilitate the use of audit data analytics (ADAs) in the financial statement audit, this title was developed by leading experts across the profession and academia. The guide defines audit data analytics as “the science and art of discovering and analyzing patterns, identifying anomalies, and extracting other useful information in data underlying or related to the subject matter of an audit through analysis, modeling, and visualization for planning or performing the audit.” Simply put, ADAs can be used to perform a variety of procedures to gather audit evidence. Each chapter focuses on an audit area and includes step-by-step guidance illustrating how ADAs can be used throughout the financial statement audit. Suggested considerations for assessing the reliability of data are also included in a separate appendix.

Guide to Computer Forensics and Investigations: Processing Digital Evidence

by Amelia Phillips Bill Nelson Christopher Steuart

Updated with the latest advances from the field, GUIDE TO COMPUTER FORENSICS AND INVESTIGATIONS, Fifth Edition combines all-encompassing topic coverage, authoritative information from seasoned experts, and real-world applications to deliver the most comprehensive forensics resource available. This proven author team's wide ranging areas of expertise mirror the breadth of coverage provided in the book, which focuses on techniques and practices for gathering and analyzing evidence used to solve crimes involving computers. While other books offer more of an overview of the field, this hands-on learning text provides clear instruction on the tools and techniques of the trade, introducing readers to every step of the computer forensics investigation-from lab set-up to testifying in court. It also details step-by-step guidance on how to use current forensics software and provides free demo downloads. Appropriate for learners new to the field, it is also an excellent refresher and technology update for professionals in law enforcement, investigations, or computer security.

Guide to Data Privacy: Models, Technologies, Solutions (Undergraduate Topics in Computer Science)

by Vicenç Torra

Data privacy technologies are essential for implementing information systems with privacy by design.Privacy technologies clearly are needed for ensuring that data does not lead to disclosure, but also that statistics or even data-driven machine learning models do not lead to disclosure. For example, can a deep-learning model be attacked to discover that sensitive data has been used for its training? This accessible textbook presents privacy models, computational definitions of privacy, and methods to implement them. Additionally, the book explains and gives plentiful examples of how to implement—among other models—differential privacy, k-anonymity, and secure multiparty computation.Topics and features:Provides integrated presentation of data privacy (including tools from statistical disclosure control, privacy-preserving data mining, and privacy for communications)Discusses privacy requirements and tools for different types of scenarios, including privacy for data, for computations, and for usersOffers characterization of privacy models, comparing their differences, advantages, and disadvantagesDescribes some of the most relevant algorithms to implement privacy modelsIncludes examples of data protection mechanismsThis unique textbook/guide contains numerous examples and succinctly and comprehensively gathers the relevant information. As such, it will be eminently suitable for undergraduate and graduate students interested in data privacy, as well as professionals wanting a concise overview.Vicenç Torra is Professor with the Department of Computing Science at Umeå University, Umeå, Sweden.

Guide to Environment Safety and Health Management: Developing, Implementing, and Maintaining a Continuous Improvement Program (Systems Innovation Book Series)

by Frances Alston Emily J. Millikin

Development and execution of a successful ES&H program in today's profit-driven business climate is challenging and complex. The techniques outlined in this book provide guidance and aid in understanding the challenges that must be addressed by ES&H management and professionals. This book covers the primary areas of ES&H and key elements that should be considered in developing, managing, and implementing an effective, compliant and cost effective program. It to fulfills the need that exists in the workplace for guidance from a practical experience view point.

Guide to Forensic Pathology

by Jay Dix

Guide to Forensic Pathology provides a concise overview of forensic pathology to those who wish to know the basics but lack formal forensic training. Both fascinating and practical, this book explains everything from who the experts are in death investigation and what their roles are to how effective testimonies are presented in court. The importance of forensic DNA testing is emphasized with a separate section in this timely reference guide.

Guide to Intellectual Property: What it is, How to Protect it, How to Exploit it (Economist Books)

by Stephen Johnson

Intellectual Property (IP) is often a company’s single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited. IP accounts for an estimated $5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP - as demonstrated in the pharmaceutical industry’s battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers and maximize the value from this crucial intangible asset.

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