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Health Service Marketing Management in Africa
by Robert Ebo Hinson Kofi Osei-Frimpong Ogechi Adeola Lydia AziatoHealth Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It’s been theorized that an intrinsically unstable environment characterizes this very relevant emerging field, hence raising new questions. Changing regulations, discoveries, and new health treatments continuously appear and give rise to such questions. Advancements in technology not only improve healthcare delivery systems but also provide avenues for customers to seek information regarding their health conditions and influence their participatory behaviors or changing roles in the service delivery. Increasingly, there is a shift from a doctor-led approach to a more patient-centered approach. In Africa, the importance of marketing-driven practices in improving the delivery of healthcare services cannot be overemphasized. The issue of healthcare delivery and management is significant for policymakers, private sector players, and consumers of health-related services in developing economy contexts. Scholars have strongly argued in favor of marketing and value creation in healthcare service delivery in Africa. Each country in Africa has its own issues. For example, long waiting times, unavailable medications, and unfriendly staff are just a sampling of issues affecting the acceptability of healthcare services. These examples highlight the need to utilize marketing and value creation tools in the delivery of healthcare services. Furthermore, there is a need for the integration of service marketing and management principles to enhance the delivery of quality healthcare across Africa and other developing economies which is the critical focus of this book. This book responds to calls for quality healthcare service management practices or processes from developing economy perspectives. Focusing primarily on African and other developing economy contexts, this book covers seven thematic areas: strategy in healthcare; marketing imperatives in healthcare management; product and pricing management in healthcare; distribution and marketing communications in healthcare; managing people in healthcare; physical evidence and service quality management in healthcare; and process management in healthcare.
Health Service Public Relations: A Guide to Good Practice
by Roger SilverThe first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television.
Health Services Management: A Case Study Approach, Eleventh Edition (AUPHA/HAP Book)
by Ann Scheck McAlearneyInstructor Resources: Instructor’s Manual Today’s healthcare managers face increasingly complex challenges and often must make decisions quickly. When a difficult situation arises, managers can no longer simply “look it up” online or in the management literature. Properly “looking it up” involves knowing where and how to look, appropriately framing a research question, weighing valid evidence, and understanding what is required to make proposed solutions work.Health Services Management: A Case Study Approach offers a diverse collection of case studies to help readers learn and apply key concepts of management, with an emphasis on the use of evidence in management practice. The case study authors, many of whom are practitioners or academics who work closely with practitioners, present realistic management challenges across a variety of settings. They examine potential responses to those challenges by health services managers and other stakeholders, and they provide a platform for meaningful discussion of opportunities and constraints for management decision makers attempting to implement change.This edition includes 60 case studies—32 of which are brand new—arranged thematically into six sections: The Role of the Manager, Control, Organizational Design, Professional Integration, Adaptation, and Accountability. The new cases include the following: • Better Metrics for Financial Management• What Makes a Patient-Centered Medical Home?• Doing the Right Thing When the Financials Do Not Support Palliative Care• Hearing the Patient Voice: Working with Patient and Family Advisers to Improve the Patient Experience• Managed Care Cautionary Tale: A Case Study in Risk Adjustment and Patient Dumping Learning by example is one of the oldest forms of learning, and the case study approach offers a time-tested way for students and healthcare professionals to develop practical skills that are not easily acquired through lectures. Health Services Management has been used in classrooms since 1978, and this eleventh edition offers a fresh take on a classic text.
Health Services Planning: Skills For Effective Strategy, Management And Implementation
by Richard K. Thomas-First edition by McGraw-Hill, 1998. -Textbook for courses on health administration and planning -Author is fairly well-known in the field.
Health Services Research: Health Services Research (Success in Academic Surgery)
by Justin B. Dimick Carrie C. LubitzThis updated volume provides insight into health services research, as well as the emerging areas of research and the tools required to perform scientific work. The book covers topics related to performance assessment, quality improvement, health care policy, and career development. New chapters on the evaluation of non-technical skills in surgery, methods of enhancing causal inference in observational studies, and writing scientific manuscripts are also included.Health Services Research aims to give advice on how to obtain National Institutes of Health funding and other grants, as well as breaking through the barriers to developing a career in academic surgery. This book is relevant to surgical residents and young surgical faculty, as well as anyone undertaking a career in academic surgery.
Health Services Research: Work Force and Educational Issues
by Committee on Health Services Research: Training Work Force IssuesIn a health care environment undergoing major restructuring, health services researchers have an important contribution to make in evaluating the impact of change and in guiding policymakers, clinicians, corporate purchasers, and patients. This book examines the health services research work force and its education. Conclusions focus on the quantity and quality of the work force, prospects for the future, and directions for government policy.
Health Services for Cancer Survivors
by Michael Feuerstein Patricia A. GanzHealth has been conceptualized by world and national health organizations (WHO, CDC, Healthy People 2010) as more than the absence of disease. It involves a focus on physical, psychosocial, and functional aspects of life as well as the prevention of future illnesses. At this point in the development of quality health care for cancer survivors, there is sufficient knowledge and expert opinion to push efforts forward to improve the health of cancer survivors. Clearly there is more research in the most prevalent forms of cancers (e.g., breast cancer) than others that provide us with guidance on how to optimize their health, but there are data on other forms of cancers that can also better inform practice. There may also be general care practices that can cut across cancer types. There has been an emergence of epidemiological and clinical research in cancer survivors that can form the basis for a revolution in the quality and nature of health care that survivors receive. This book not only provides the reader with diverse perspectives and data but also integrates this information so it can serve as the foundation necessary to improve and maintain the health of cancer survivors. Reporting of symptoms to health care providers is a complex, multi-determined problem influenced not only by the pathophysiology but also, as we have learned over the years through pain research, by societal, cultural, and biobehavioral factors. This book will consider this important aspect of follow-up for millions of cancer survivors because of the strong reliance on symptom reporting for clinical decision making. In order for us to generate meaningful and effective treatment, we need to better understand the symptom experience in cancer survivors. This book provides much information that will assist us to better understand and manage this complicated end point. The presenting problems need to be articulated and "conceptualized" as clearly as possible by both parties so appropriate actions can be taken. Since health care costs are a major concern for patients, payers, and providers, this area will also be addressed in all the relevant sections. In taking an interdisciplinary perspective, this book illustrates the importance of a team approach to the improvement of health care and associated health, well-being, and functioning in cancer survivors. The 17 chapters cover critical topics of which physicians and providers of all types must be aware in order to provide the most comprehensive and responsive care for cancer survivors. All of the clinical care chapters include case studies to illustrate the real-world application of these approaches in cancer survivors. Information about sources of referral both within and outside the traditional health care communities will be provided in tabular form. There is no other text that provides both an overview of the problems and their challenges, case illustrations of direct application, and the reality of reimbursement for such care. The editors hope that there may be no need for the clinician or the survivor to adapt to a "new normal" if the presenting problems are understood and handled from an interdisciplinary perspective as outlined here.
Health Services: Policy and Systems for the Therapists
by Helene L. Lohman Robert W. Sandstrom James D. BrambleThis new edition of Health Services: Policy and Systems for the Therapists provides a comprehensive introduction to the structure and organization of the U.S. health care system, and the application of private and government insurance programs across a range of clinical practice areas.The book provides an essential introduction to the latest policy developments, exploring issues such as access, cost, quality, licensure, informed consent, and medical liability. The book provides, too, detailed guidance on practical issues, including communication with managed care organizations and government claims reviewers, compliance and fraud/abuse prevention, and the completion of key documentation. This new edition has also been updated not only with the latest policy changes, but with new material on population health, value-based health care, and telehealth. This is the ideal text to enable both students and practitioners across allied health disciplines to feel confident and assured working within the U.S. health care system.
Health Status Measurement in Neurological Disorders
by Crispin Jenkinson Ray Fitzpatrick Damian JenkinsonThe use of home detoxification enables health care workers to avoid episodes of in-patient care, with its inherent high costs and secondary problems of label attachment and possible stigmatization. Patients, their carers (professional, voluntary and domestic), families and friends all involved in this 'at-home' process, thereby leading to empowerment and increased compliance. This book provides practical advice and guidance. If all the procedures here are followed, the care worker of whatever discipline is unlikely to encounter major difficulties. Alcohol Home Detoxification and Assessment provides the kind of model increasingly required for the move towards community care of people with a whole range of conditions, and will enable professionals to organize the process with confidence.
Health Studies: An Introduction
by Jane Wills Jennie NaidooThis new edition of Health Studies provides an authoritative and contemporary introduction to the study of health. With chapters including epidemiology, psychology, human and environmental geography, and anthropology, it is the only book to explore in one volume all of the core disciplines that contribute to understanding health. It illustrates how the complexity of health problems such as obesity should be viewed with an interdisciplinary perspective. Each chapter explains the disciplinary approach and then its theoretical and research approaches with examples. A highlight of this 4th edition is a new chapter on sports and exercise science providing another scientific chapter on physiology which is applied and will be of interest to all those thinking of employment in sports or leisure industry.The book is accessible and learner-centered and each chapter features: a connections feature that links the chapters together; learning tasks; questions for reflection and debate; examples to illustrate concepts, methodologies and to explore contemporary issues; a case study on obesity, food and diet.Comprehensive, accessible and written by leading experts in the different fields, this is the introductory text for all students of health studies.
Health System Decentralization and Recentralization (International Series On Public Policy)
by Andrea TerlizziThis book explores the dynamics of health system decentralization and recentralization, investigating why and how the territorial organization of health systems changes or remains stable over time. Drawing from historical and discursive institutionalism, the explanatory framework revolves around the role of ideas, discourse and institutions. Through the analysis of the Italian and Danish health systems, the book corroborates the value of combining ideational and institutional accounts in explaining institutional continuity and change, offering new empirical and theoretical insights into the study of public policy making. The book will be of use to students and scholars interested in health politics and policy, federalism and decentralization, and theories of institutional change.
Health System Redesign
by Joachim P. SturmbergThis forward-looking volume challenges professionals and interested lay readers to reconsider our ways of looking at health and wellness, illness and disease, and the goals of health/healthcare systems. Reframing health systems as complex adaptive systems, the book identifies health care as a central aspect of social care and security for all people, particularly the most vulnerable. From there, the author outlines necessary organizational, design, medical, and community steps toward building health systems that view and practice health care as a human right and can produce optimum care in the long term. And extensive illustrations display effective collaborative problem solving within these systems, in both intriguing theoretical models and the real world. Highlights of the coverage: #65533; Systems and complexity thinking in health and health care #65533; Redesign based on "first principles" #65533; Redesign from an organizational perspective #65533; Working together effectively and efficiently to achieve a common purpose #65533; Analyzing "the workings" of health systems as complex adaptive systems #65533; Person-centered, equitable, and sustainable health systems: achieving the goal Health System Redesign brings a voice and a vision to the most pressing problems in healthcare service delivery, and offers new goals and purpose to health policymakers, health financiers, organizational leaders, clinicians, and concerned members of the local community
Health Systems Improvement Across the Globe: Success Stories from 60 Countries
by Jeffrey Braithwaite Russell Mannion Yukihiro Matsuyama Paul Shekelle Stuart Whittaker Samir Al-AdawiFollowing on from 2015’s Healthcare Reform, Quality and Safety: Perspectives, Participants, Partnerships and Prospects in 30 Countries, this book encompasses a global perspective on healthcare while shifting the focus from reform to showcasing success stories of healthcare systems worldwide. It provides explanations of why various facets of healthcare systems work well in different contexts and offers the reader alternative models for consideration. The book features contributions from 60 countries, going much further than the common practice of focusing on affluent Western nations, to provide a comprehensive exploration of the success of healthcare systems globally. The majority of literature on health-sector improvement attempts to address the problems within systems, relating the errors that can and do occur, for example, and offering solutions and preventative strategies. This book of country case studies will approach the enhancement of health systems, patient safety and the quality of care in a new and innovative way, comprehensively surveying and synthesizing the success stories of healthcare systems around the world, utilizing Hollnagel’s Safety-II approach to acknowledge the importance of exploring what goes right, what works well, and why it works. These success stories may include reference to macro, meso or micro levels of healthcare systems, various sectors (e.g., aged care, acute care or primary care), or specific programs or projects. Health System Improvement Across the Globe: Success Stories from 60 Countries is unprecedented in terms of both reach and positive emphasis, and as such will be instrumental in changing ways of thinking about and guiding health-sector improvement.
Health Technologies and Informatics: Research and Developments
by Charles Oluwaseun Adetunji Segun Fatumo Kingsley Nnanna UkwajaHealth Technologies and Informatics: Research and Developments provides a comprehensive overview of mobile health applications, biodata management and analytics, medical imaging, personalized and public health systems, and biosignal processing.With a focus on medical informatics, which has been identified as a necessity relating to health challenges relevant to the current pandemic, this book highlights engineering applications and methodologies involved in data evaluations. Detailed information is provided on diseases which could be monitored and necessary intervention for the treatment of these diseases or medical conditions.Features: Provides recent advances on research and developments in the field of biomedical and health informatics Introduces topics such as mobile messaging, objectified information exchange, SmartCare, IoT-driven healthcare, cybersecurity issues, AI-enhanced healthcare, and so forth Covers novel engineering applications and methodologies involved in the pertinent data evaluations Includes dedicated chapters on machine learning in management and mitigation of COVID-19 Explores the role of extended reality in health care including virtual, augmented, and mixed reality This book is aimed at researchers and graduate students in biomedical and computer engineering.
Health Technologies and International Intellectual Property Law: A Precautionary Approach (Routledge Research in Intellectual Property)
by Phoebe LiThe global transmission of infectious diseases has fuelled the need for a more developed legal framework in international public health to provide prompt and specific guidance during a large-scale emergency. This book develops a means for States to take advantage of the flexibilities of compulsory licensing in the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS), which promotes access to medicines in a public health emergency. It presents the precautionary approach (PA) and the structure of risk analysis as a means to build a workable reading of TRIPS and to help States embody the flexibilities of intellectual property (IP). The work investigates the complementary roles of the World Health Organization (WHO) and the World Trade Organization (WTO) in order to promote the harmonisation of the precautionary approach in relation to the patenting of crucial pharmaceutical products. By bringing together international trade law and intellectual property law Phoebe Li demonstrates how through the use of risk analysis and the precautionary approach, States can still comply with their legal obligations in international law, while exercising their sovereignty right in issuing a compulsory licence of a drug patent in an uncertain public health emergency. This book will be of great interest to students and academics of medical and healthcare law, intellectual property law, international trade law, and human rights law.
Health Technology Assessment
by Daniel WidrigDas Buch befasst sich mit den weltweit laufenden Bemühungen, Health Technology Assessment (HTA) im Gesundheitswesen zu etablieren. Der Autor stellt die historische Entwicklung von HTA dar und präsentiert eine sorgfältige Definition des Begriffes. Dazu gehört eine kritische Auseinandersetzung mit den Grundprinzipien von HTA sowie der damit verknüpften rechtlichen Aspekte. Neben Aufbau und Unterarten von HTAs wird zudem ein Lösungsansatz vorgestellt, um HTA-Arten klar voneinander abzugrenzen. Ein Grossteil der Arbeit umfasst eine zugängliche Einführung in die an HTA beteiligten Disziplinen. Zudem werden ausgewählte nationale und internationale HTA-Agenturen porträtiert. Überlegungen zur ,,Best-Practice" und ein dreistufiger Lösungsansatz zur Implementation von HTA runden das Werk ab. Es ist das erste Werk, dass sich in so ganzheitlicher Weise mit der Thematik auseinandersetzt.
Health Technology Assessment in Japan: Policy, Pharmacoeconomic Methods and Guidelines, Value, and Beyond
by Isao KamaeRepresenting the first book on the topic, this work offers the reader an introduction to the Japanese systems for health technology assessment (HTA) officially introduced by the Ministry of Health, Labour and Welfare (MHLW) in 2016. Policy and guidelines are discussed, with the relevant methods and conditions of cost-effectiveness analysis explained alongside. Numerous instructive examples and exercises, ranging from basic to advanced, impart valuable knowledge and insight on the quantitative methods for economic evaluation, which will appeal to both beginners and experts.This guidebook is authored by Japan’s foremost expert in HTA and pharmacoeconomics, with a view to strengthening the reader’s expertise in value-based healthcare and decision-making. The methods presented are essential to informing regulatory, local and patient decisions; as such, the book is equally recommended to industry and government, as well as academia, and anyone with an interest in Japanese HTA.
Health Technology Assessment, Courts and the Right to Healthcare
by Daniel Wei WangBoth developing and developed countries face an increasing mismatch between what patients expect to receive from healthcare and what the public healthcare systems can afford to provide. Where there has been a growing recognition of the entitlement to receive healthcare, the frustrated expectations with regards to the level of provision has led to lawsuits challenging the denial of funding for health treatments by public health systems. This book analyses the impact of courts and litigation on the way health systems set priorities and make rationing decisions. In particular, it focuses on how the judicial protection of the right to healthcare can impact the institutionalization, functioning and centrality of Health Technology Assessment (HTA) for decisions about the funding of treatment. Based on the case study of three jurisdictions – Brazil, Colombia, and England – it shows that courts can be a key driver for the institutionalization of HTA. These case studies show the paradoxes of judicial control, which can promote accountability and impair it, demand administrative competence and undermine bureaucratic capacities. The case studies offer a nuanced and evidence-informed understanding of these paradoxes in the context of health care by showing how the judicial control of priority-setting decisions in health care can be used to require and control an explicit scheme for health technology assessment, but can also limit and circumvent it. It will be essential for those researching Medical Law and Healthcare Policy, Human Rights Law, and Social Rights.
Health Technology Assessment: Using Biostatistics to Break the Barriers of Adopting New Medicines
by Robert B. Hopkins MA MBA PhD Ron Goeree MAThe term health technology refers to drugs, devices, and programs that can improve and extend quality of life. As decision-makers struggle to find ways to reduce costs while improving health care delivery, health technology assessments (HTA) provide the evidence required to make better-informed decisions.This is the first book that focuses on the s
Health Transitions and the Double Disease Burden in Asia and the Pacific: Histories of Responses to Non-Communicable and Communicable Diseases (Routledge Advances in Asia-Pacific Studies)
by Milton J. Lewis Kerrie L. MacPhersonChronic diseases—cardiovascular disease, cancer, chronic respiratory disease and diabetes—are not only the principal cause of world-wide mortality but also are now responsible for a striking increase in the percentage of sickness in developing countries still grappling with the acute problems of infectious diseases. This "double disease burden" poses demanding questions concerning the organisation of health care, allocation of scarce resources and strategies for disease prevention, control and treatment; and it threatens not only improvement in health status but economic development in the many poorer countries of the Asia Pacific region. This book presents an historical account of the development of the double disease burden in Asia and the Pacific, a region which has experienced great economic, social, demographic and political change. With in-depth analysis of more than fifteen countries, this volume examines the impact of the double disease burden on health care regimes, resource allocation, strategies for prevention and control on the wealthiest nations in the region, as well as the smallest Pacific islands. In doing so, the contributors to this book elaborate on the notion of the double disease burden as discussed by epidemiologists, and present real policy responses, whilst demonstrating how vital health is to economic development. Health Transitions and the Double Disease Burden in Asia and the Pacific will be of great value to both scholars and policy makers in the fields of public health, the history of medicine, as well as to those with a wider interest in the Asia-Pacific region.
Health Visiting: A Rediscovery
by Karen A. LukerThis timely and relevant new edition of an established and well-regarded text is essential reading for those training to become health visitors and those who are practitioners working with and in the community. Health Visiting: A Rediscovery has been thoroughly revised and updated to reflect the many new developments in health policy, public health priorities and health visiting practice. The focus of the book, however, remains the same: placing the health visitor at the forefront of supporting and working with children and families, ensuring the child has the best possible start in life. The increasing importance of working with communities and reaffirming the public health role of the health visitor are discussed and debated. The new edition takes into account the challenges and increasing need for health visitors to engage with research evidence and to evaluate their practice. Key features: Incorporates the practice of public health and working with communities Includes a brand new chapter on the importance of safeguarding children and the enhanced child protection role of the health visitor Timely and topical Essential reading for all nurses working in the community, those training as Specialist Community Public Health Nurses and undergraduate students undertaking public health, primary and community care course units Features case studies and learning activities
Health Visiting: Preparation for Practice
by Gretl A. Mchugh Karen A. Luker Rosamund M. BryarThe fourth edition of this seminal text retains its focus on placing the health visitor at the forefront of supporting and working with children, families, individuals and communities. Health Visiting: Preparation for Practice has been fully revised and updated to reflect the changes and developments in health policy, public health priorities, and health visiting. It considers the public health role of the health visitor, and the important role and responsibilities the health visitor has with safeguarding children to ensure the child has the best possible start in life. Key features: Fully updated throughout, with new content on practice and policy developments Takes into account the challenges and changing role of the health visitor, and the need to ensure that their practice is evidenced-based Includes an additional chapter on working in a multicultural society with a discussion on some of the challenges faced by health visitors Discusses and debates the practice of public health and working with communities Examines the role of the health visitor with safeguarding and child protection, as well as working within a multi-professional team Features case studies and learning activities Health Visiting: Preparation for Practice is essential reading for student health visitors, public health nurses, and those on community placements, as well as other health practitioners working with and in the community.
Health Without Bodies: Health Claims and Scientific Evidence on the European Market (Health, Technology and Society)
by Kim HendrickxHealth Without Bodies invites readers on an ethnographic exploration of the boundary between food and medicine. Food-related health claims are governed in the EU as voluntary statements on food labels to help consumers make ‘informed choices’. This poses an interesting problem: when claims refer to health, one can no longer ignore that consumers have bodies. Asking how these claims have become possible as a new kind of truth-statement on the market, this book reveals the contours of a fundamental tension between what is expected from consumers in a liberal market economy, and how food and the body come to trouble those expectations. In doing so, it illuminates why the difference between food and medicine is such a sensitive issue, and why seemingly trivial health claims have been subject to so much debate and political control.
Health Workforce Governance: Improved Access, Good Regulatory Practice, Safer Patients (Law, Ethics And Governance Ser.)
by Stephanie D. ShortWith increasing recognition of the international market in health professionals and the impact of globalism on regulation, the governance of the health workforce is moving towards greater public engagement and increased transparency. This book discusses the challenges posed by these processes such as improved access to health services and how structures can be reformed so that good practice is upheld and quality of service and patient safety are ensured. With contributions from regulators, academics, lawyers and health professionals, this book presents arguments from multiple perspectives. Of global relevance, it brings together concerns about access, quality and safety within the framework of the health workforce governance continuum and will be of interest to policy makers, regulators, health professionals, academics legal practitioners, insurers, students and researchers.
Health and Behavior: The Interplay of Biological, Behavioral, and Societal Influences
by National Research CouncilHealth and Behavior reviews our improved understanding of the complex interplay among biological, psychological, and social influences and explores findings suggested by recent research-including interventions at multiple levels that we can employ to improve human health. The book covers three main areas: What do biological, behavioral, and social sciences contribute to our understanding of health-including cardiovascular, immune system and brain functioning, behaviors that influence health, the role of social networks and socioeconomic status, and more. What can we learn from applied research on interventions to improve the health of individuals, families, communities, organizations, and larger populations? How can we expeditiously translate research findings into application?