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Oncology At A Glance (At a Glance)
by Graham G. Dark Lindsay HennahThe market‐leading at a Glance series is popular among healthcare students and newly qualified practitioners for its concise and simple approach and excellent illustrations. Each bite‐sized chapter is covered in a double‐page spread with clear, easy‐to‐follow diagrams supported by succinct explanatory text. Covering a wide range of topics, books in the at a Glance series are ideal as introductory texts for teaching, learning and revision, and are useful throughout university and beyond. Everything you need to know about Oncology… at a Glance! Discover a comprehensive, newly-revised edition of Oncology at a Glance! Oncology at a Glance demystifies the complexities of cancer biology and treatment for medical students and junior healthcare practitioners. With updated content including emerging therapies, multidisciplinary team approaches, and palliative care, Oncology at a Glance, Second Edition bridges gaps in the often-fragmented exposure to oncology during clinical training. Real-world case studies and accompanying exercises deepen comprehension, enhance understanding, and support problem-solving in oncology practice. Ideal for foundational learning or a quick refresher in clinical practice, Oncology at a Glance, Second Edition: Consolidates key information into concise sections on individual cancers and broader oncological principlesCovers foundational cancer biology, investigation, clinical management, and key human issues such as communication and palliative careIncludes multiple-choice questions, self-assessment exercises, and a companion website with interactive self-testing features Developed with feedback from medical students to ensure relevance and clarity, Oncology at a Glance, Second Edition remains a must-have for undergraduate medical students, nursing students, junior doctors, and allied health professionals. All content reviewed by students for students Wiley Health Science books are designed exactly for their intended audience. All of our books are developed in collaboration with students. This means that our books are always published with you, the student, in mind. If you would like to be one of our student reviewers, go to www.reviewnursingbooks.com to find out more. This title is also available as an e-book. For more details, please see www.wiley.com/buy/9781394292691
Oncology Massage: An integrative approach to cancer care
by Janet Penny Rebecca SturgeonIn Oncology Massage - an integrative approach to cancer care the authors have created a textbook which will provide both experienced and inexperienced therapists with a resource to expand their knowledge and understanding of working with people with cancer. Cancer occurrence and survivorship are now so common that every massage therapist will at some time work with clients who have been through cancer treatment. The short and long-term effects of biomedical cancer treatment require massage therapy adaptations to pressure, site, position and duration to provide safe and effective treatments. Informed massage therapists can support the body to promote overall wellness as well as identify the underlying secondary effects of cancer treatment that contribute to physical dysfunction.Oncology Massage: An Integrative Approach to Cancer Care provides massage therapists with essential information for:Treatment planning based on the physiology of cancer and cancer treatmentsCritical, thoughtful treatment decision makingConsideration of the psychosocial effects of cancerEnhancing therapist self-awareness and building a therapeutic relationship.The information is presented in a clear and simple format with plentiful use of illustrations and information boxes which allows it to be used both as a learning tool for those new to the field of oncology massage and as a resource for quick referral when working with new patients.The techniques of massage therapy change very little; it is the knowledge and understanding of their use that distinguishes a massage therapist. Oncology Massage is unusual in that it includes contributions not only from a range of experienced practitioners but also from people with cancer who have received massage during and after cancer treatment. This feedback from clients provides an invaluable addition to the understanding of how massage can be used as a safe and effective part of cancer care.
Oncology Rapid Review Flash Cards
by Utkarsh Acharya Tejaswini M DhawaleFace the oncology board exam with confidence! Oncology Rapid Review, created and edited by Drs. Utkarsh H. Acharya and Tejaswini Dhawale, is a conveniently portable, effective review tool that helps you prepare for this comprehensive and challenging exam. Sturdy, full-color flash cards provide a focused, case-based review anytime, anywhere.
Oncology and COVID 19: Impact of the Pandemic on Patients and Treatments
by Luigi Cavanna Chiara Citterio Gabriella Marfe Luigi MontanoThose affected by cancer or receiving cancer treatment have often been more susceptible to infections due to coexisting chronic diseases, overall poor health status, and systemic immunosuppressive states caused by both cancer and anticancer treatments. This pioneering text is an introduction to the key topics in the relationship between infection, pollution, and cancer and is an invaluable resource for residents and junior faculty in Oncology facing the practical problems arising and for those still in training. *Looks at the lessons to be learned for future Oncology patients from a series of studies. *Presents relevant international experience from Oncology clinicians and researchers. *Brings together input from different countries, systems, and specialties.
Oncology at a Glance
by Graham G. DarkThis brand new title in the market-leading at a Glance series brings together fundamental information on cancer biology and treatment to provide a holistic understanding of oncology. It explores both relevant scientific content and key human issues, including communication and palliative care.Oncology at a Glance:* Provides an accessible overview of the scientific foundation of cancer medicine* Covers the common cancers as well as key information on presentation and approaches to investigation and management* Includes young adult oncology, the multidisciplinary team, clinical trials in oncology, approach to treatment and response assessment, management of nausea, and end-of-life care* Was developed with students for students, to ensure it contains exactly what students need to knowOncology at a Glance is an ideal guide for medical students and foundation-year doctors as well as any other healthcare professionals looking to consolidate their knowledge of oncology.
Oncology for Veterinary Technicians and Nurses
by Penelope ThomasComprehensive, straightforward oncology learning resource with coverage of diagnosis, staging, treatment, support, and common emergencies and cancer types Oncology for Veterinary Technicians and Nurses is a straightforward educational resource that imparts a basic understanding of practical oncology therapy from the technician perspective thorough coverage of diagnosis and staging, radiation therapy and chemotherapy, pain management, GI support, most cancer types, analgesics, antiemetics, appetite stimulants, and antibiotics. This newly revised and updated Second Edition covers the many advances in veterinary medicine and oncology since the original edition was published in 2009. Readers will find detailed information on oncological emergencies, including hematologic, metabolic, urological, and bone emergencies, as well as common cancers in veterinary patients, including lymphoma and mammary carcinoma in both cats and dogs, along with a number of canine-centric cancers. The book includes nearly 400 images and figures to elucidate key concepts. A series of helpful appendices assists readers in the practical application of concepts discussed throughout the book. With content presented in a logical order, Oncology for Veterinary Technicians and Nurses includes information on: Basics of oncology, covering fundamental concepts in the field and causes of cancer in pets, as well as the processes behind diagnosing and staging cancersTreatment of cancer through surgery, radiation therapy, chemotherapy, receptor and small molecule inhibitors, immunotherapy, intralesional therapies, and electrochemotherapySupportive care of patients through comfort, pain management, physical rehabilitation, gastrointestinal and nutritional support, and hematologic supportSupport for pet owners and caregivers, including communicating with the patient’s human family and supporting the nurse’s emotional experience Oncology for Veterinary Technicians and Nurses is an essential reference on the subject for veterinary nurses and technicians seeking the information they need to properly and safely perform cancer treatments, especially those undergoing diploma, certificate, and bachelor’s degrees in Australia, New Zealand, UK, and USA in particular.
Oncology in the Precision Medicine Era: Value-Based Medicine
by Ravi SalgiaThis volume comprehensively reviews oncology in the precision medicine era of personalized care, latest developments in the field, and indications and clinical trials for the treatment of cancer with targeted therapies, immunotherapy, and epigenetic modulators. It thoroughly addresses concerns of various types of cancers including cancers of the head and neck, lung, colon, esophagus, bladder, pancreas, and breast; melanoma; multiple myeloma; hepatocellular carcinoma; renal cell carcinoma; and sarcomas. It is organized and written in a format that is easy to follow for both clinicians and non-clinical scientists interested in personalized medicine. Chapters cover the identification of the clinical problem and summary of recent findings, tumor biology and heterogeneity, genomics, examples of simple and complex cases, biological pathways, future clinical trials, and financial considerations. Oncology in the Precision Medicine Era: Value-Based Medicine will serve as a useful resource for medical oncologists and healthcare providers tailoring medicine to the needs of the individual patient, from prevention and diagnosis to treatment and follow up.
Oncology of CNS Tumors
by David A. Reardon Manfred Westphal Jörg-Christian Tonn James T. RutkaThis book is an easy-to-use reference that provides ready guidance on the diagnosis and treatment of the full range of tumors of the central nervous system in adults and children. The new edition has been completely revised to reflect the continually evolving landscape of neuro-oncology and provide readers with a thorough update that will inform their clinical practice. Since the previous edition, molecular neuropathology has progressed considerably, leading to a new understanding of specific clinical entities with corresponding changes in treatment concepts. Moreover, tumor biology has become better integrated with clinical neuro-oncology in truly translational efforts. These advances receive detailed attention. In addition, the structure of the book has been adapted to align with the revised 2016 version of the WHO Brain Tumor Classification. Once again, the contributors have been carefully selected as leading experts in the field. Oncology of CNS Tumors is already established as a widely used reference, and this new edition will provide optimal value for highly specialized comprehensive neuro-oncology centers as well as practicing clinicians and researchers.
Oncology of CNS Tumors
by Manfred Westphal J. T. Rutka Jörg-Christian TonnThe rapidity with which new diagnostic procedures and treatment modalities are being developed within neuro-oncology means that experts continually have to strive to ensure that their knowledge remains up-to-date. With this in mind, the editors have prepared a new, revised edition of Neuro-oncology of CNS Tumors that takes account of the very significant advances made since publication of the well-received first edition. The clear structure of the first edition has been retained as it ensures that the book will serve as an easy-to-use reference, providing ready guidance on diagnosis and treatment. Each chapter addresses a particular disease, and great efforts have been made to include all findings and other information likely to be relevant in clinical practice. Once again, the contributors have been carefully selected and are leading experts on their subject. This book will prove of great value to both practicing clinicians and researchers in the field of translational neuro-oncology.
Oncology: Genomics, Precision Medicine and Therapeutic Targets
by Hardeep Singh Tuli Mükerrem Betül Yerer AycanThis book describes translational cancer therapeutics and the way forward from clinical and molecular diagnosis to treatment. In addition, genomics alterations, microRNAs, and long non-coding RNAs translate precision medicine for the individualistic therapy of cancer patients. It describes the involvement of various pharmacogenetic factors in pharmacodynamic/pharmacokinetic (PD/PK) modulations of medicines. Indeed, the role of bioinformatics and biostatistics, considering the extensive data analysis serving precision medicine approaches, has also been entertained in the present book. Therefore, intended book demonstrates the successful medical evidence for the use of precision medicine in the treatment of cancer and its future clinical perspectives. It fills the gaps in cancer biology and precision medicine with its up-to-date content and well-designed chapters. It will serve as a valuable resource for science, medical students, and interdisciplinary researchers. It is a very welcome addition for the scientific community, research centers, and university-industry research collaborators to find out a complete capsular package about cancer drug targets, precision, and personalized medicine (including an introduction to cancer cell signaling, genomic alterations, miRNA targeting, pharmacogenetics, biomarkers, and metabolomics in precision medicine, etc.) at a single platform.
Oncolytic Viruses (Methods in Molecular Biology #2058)
by Christine E. EngelandThis book aims to provide a guide for virologists, translational researchers, and clinicians in the field of cancer research by providing reference protocols and methodologies from vector development through clinical translation. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls. Authoritative and cutting-edge, Oncolytic Viruses: Methods and Protocols aims to ensure successful results in the further study of this vital field.
Oncolytic Viruses: Methods and Protocols (Methods in Molecular Biology #797)
by Ta-Chiang Liu Stephen H. Thorne David H. KirnSince the first report of an engineered oncolytic virus, there has been a continuing and steady increase of interest in the field, and while bench research remains vital for the translation of research in this field, its success depends on breakthroughs in clinical studies. Oncolytic Viruses: Methods and Protocols describes the construction and purification of capsid-modified adenoviruses as well as oncolytic adenoviruses, presents protocols for many individual virus species including engineering and preparation of oncolytic HSV, propagation, purification, and in vivo testing of oncolytic VSV, details properties of oncolytic reovirus and NDV, and describes the generation and testing of next generation of oncolytic vaccinia virus. As the host immune system plays a critical role in determining efficacy of oncolytic viruses, two chapters are devoted to the study of immune response. Recent advances in stem cell research have led the field in two distinct directions: the use of stem cells as carrier vehicles for oncolytic viruses and the targeting of cancer stem cells. As such, the volume describes the use of explant tissue samples from patients to potentially provide useful information predicting responses prior to clinical translation. Written in the successful Methods in Molecular BiologyTM series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible protocols, and notes on troubleshooting and avoiding known pitfalls. Authoritative and easily accessible, Oncolytic Viruses: Methods and Protocols seeks to serve both professionals and novices with its well-honed methodologies in an effort to further our knowledge of this essential and vital field.
Onconephrology
by Kenar D. Jhaveri Abdulla K. SalahudeenThis case based resource focuses on kidney disease in patients with cancer. Chapters cover the pathophysiology and management of specific kidney diseases in cancer patients, as well as the impact of chemotherapy, toxicity of organ and stem cell transplantation and other emerging therapies. Filling a significant knowledge gap in this burgeoning field, Onconephrology features the latest evidence and clinical approaches for the beginner or experienced practitioner.
Oncoplastic Breast Surgery
by Florian Fitzal Peter SchrenkThis book presents 50 cases, encompassing a broad range of oncoplastic breast surgeries. Each case is dedicated to a particular surgical technique, using classifications of "good, bad, and ugly" to point out potential pitfalls and to optimize post-surgery results. With the help of more than 500 high-quality illustrations and photos and detailed step-by-step instructions the editors, respected experts in their field, describe the most common procedures. Now in its second edition, this comprehensive surgical atlas provides practical guidance for various oncoplastic techniques used in breast conservation surgery and mastectomy with immediate reconstruction. The book will be a valuable resource not only for surgeons specialized in breast cancer therapy, but also for general surgeons and gynecologists as well as for plastic and reconstructive surgeons.
Oncoplastic Breast Surgery Techniques for the General Surgeon
by V. Suzanne Klimberg Tibor Kovacs Isabel T. RubioThis book covers an up-to-date review of advances in the management strategies for patients with breast cancer and their co-morbidities. Oncoplasty has become the standard of care for breast conservation surgery and can lead to improving aesthetic outcomes of breast cancer surgery, without compromising oncological outcomes. The goal of the text is to increase the competencies and performance of healthcare professionals involved in treating this patient population, which will ultimately improve the aesthetic outcomes, quality of life and overall survival of patients with breast disease and breast cancer. Written by experts in the field, chapters address a wide range of breast surgery techniques that help the general surgeon provide improved oncologic and aesthetic results for patients. The authors have detailed not only best practice for conventional procedures but also new and evolving techniques. Oncoplastic Breast Surgery Techniques for the General Surgeon serves as a valuable resource not only for medical students but also for the general surgeon seeking to improve results in private practice and for professors learning and teaching new breast surgery techniques.
Oncoplastic Breast Surgery: A Practical Guide
by Mark William Kissin and Ash SubramanianThis volume is a contemporary guide to the management of breast diseases, both benign and malignant. This multidisciplinary resource includes significant expertise from the disciplines of radiology, pathology, oncology, psychology, and nursing care, as well as insights from plastic surgeons and other allied health professionals. With a focus on practical patient management, the book takes a problem-based learning approach and includes strategies to tackle clinical challenges which, whilst seen in practice, are often poorly understood and taught. Each chapter succinctly covers the seminal evidence-based literature whilst placing this within a patient-centred context. The multidisciplinary approach reflects contemporary clinical practice. Breast surgeons, surgeons in training positions, and the wider multidisciplinary breast management team will all benefit from this authoritative guide.
Oncoplastic Flap Surgery: Breast Reconstruction
by Dajiang Song Zan LiThe aim of this book is to introduce the clinical applications of various flaps in oncoplastic surgery. After a brief introduction of the background and anatomical basis of breast reconstruction, the book shows surgical reconstruction procedures using different types of flaps, for example, deep inferior epigastric perforator (DIEP) flap, profunda artery perforator flap and omentum flap. The great number of representative clinical cases together with high quality operative pictures constitute one of the highlights of this book. These pictures provided with details in flap design, elevation, harvest, transfer, and complications management. Furthermore, the use of Indocyanine green angiography and three-dimensional shaping with autologous tissue transplantation is discussed. Written by a group of experienced oncoplastic surgeons, this book offers a valuable reference work for medical researchers and practitioners in microsurgery, plastic and reconstructive surgery.
Oncoplastic and Reconstructive Breast Surgery
by Cicero Urban Mario RietjensOncoplastic and reconstructive surgery combines the most up-to-date techniques in plastic surgery with surgery for breast cancer, providing optimal oncologic and aesthetic results by means of a single procedure. This book demonstrates why oncoplastic surgery represents such an exciting tool for surgeons who undertake breast surgery. Fundamental principles and basic concepts are clearly outlined, and diverse techniques are presented by acknowledged experts from across the world. The emphasis is very much on a "how to do" approach, with detailed guidance and advice on the various techniques. The informative text is supported by a wealth of color illustrations, and accompanying videos of procedures are available via the publisher's website. Reconstructive Breast Cancer Surgery will serve as an ideal reference work that will help surgical fellows and specialists to learn about indications and selection of patients, to master technical skills, and to manage complications effectively.
Oncoplastic and Reconstructive Breast Surgery
by Cicero Urban Mario Rietjens Mahmoud El-Tamer Virgilio S. SacchiniThis book demonstrates why oncoplastic and reconstructive surgery represents such an exciting tool for surgeons who undertake breast surgery. Fundamental principles and basic concepts are clearly outlined, and numerous techniques are presented by acknowledged experts from across the world. The emphasis is very much on a “how to do” approach, with detailed guidance and advice on the various techniques. The informative text is supported by a wealth of color illustrations, and accompanying videos of procedures can be accessed via the publisher’s website. This second edition of Oncoplastic and Reconstructive Breast Surgery has been completely revised and updated. More than 25 additional chapters have been included, and new videos of surgeries made available, with the aim of making this already very successful book truly comprehensive, and the most complete reference on the subject – a true classic. The new edition entails close collaboration between some of the most important centers for breast cancer treatment and research worldwide. It will be an ideal resource for surgical fellows and specialists wishing to learn about indications and the selection of patients, to master technical skills, and to manage complications effectively.
Oncoplastic and Reconstructive Management of the Breast, Third Edition
by Steven J. Kronowitz; John R. Benson; Maurizio B. NavaOncoplastic and Reconstructive Management of the Breast, Third Edition provides a comprehensive and contemporary account of techniques in oncoplastic and reconstructive breast surgery. Uniquely, this book includes short, concise chapters containing only the most critical information. Many of the chapters are entitled "My Approach" and this enables the reader to gain an insight into the clinical practice of the world's breast disease experts. The true multidisciplinary nature of the book ensures that the perspectives of all members of the breast cancer team are included. This transfer of knowledge between disciplines leads to improved patient care and the integration of multidisciplinary treatment, thus providing an educational and practical multidisciplinary breast cancer book for practicing breast cancer doctors, and trainees worldwide.
Oncoplastic surgery
by Wei Wang Xiao Zhou Yilin CaoThis book introduces oncoplastic surgery as an interdisciplinary branch of oncological surgery that integrates theories and technologies in oncological surgery, plastic surgery and microsurgery with characteristics of planned radical resection of tumors and one-stage repair and reconstruction of surgical defects on the basis of multidisciplinary treatment (MDT) of tumors. Consisting of 23 chapters, the book covers a range of surgical topics related to oncoplastic surgery in clinical disciplines, with a focus on oncology surgery, plastic surgery, microsurgery, vascular surgery, otolaryngology-head and neck surgery, neurosurgery, oral and maxillofacial surgery, breast surgery, urinary surgery, gynecologic oncology, bone surgery, thoracic surgery and abdominal surgery. In most of the surgical cases oncology surgery is combined with plastic surgery. The book summarizes the basic theories and clinical experiences in oncoplastic surgery, focusing on repair and aesthetic reconstruction after tumor removal, which increases patients' survival rate and significantly improves their quality of life. It is a valuable reference resource for tumor surgeons, plastic surgeons, head and neck surgeons, breast surgeons as well as surgeons in other relevant fields.
Oncothermia: Principles and Practices
by Andras Szasz Nora Szasz Oliver SzaszOncothermia is the next generation medical innovation that delivers selective, controlled and deep energy for cancer treatment. The basic principles for oncothermia stem from oncological hyperthermia, the oldest approach to treating cancer. Nevertheless, hyperthermia has been wrought with significant controversy, mostly stemming from shortcomings of controlled energy delivery. Oncothermia has been able to overcome these insufficiencies and prove to be a controlled, safe and efficacious treatment option. This book is the first attempt to elucidate the theory and practice of oncothermia, based on rigorous mathematical and biophysical analysis, not centered on the temperature increase. It is supported by numerous in-vitro and in-vivo findings and twenty years of clinical experience. This book will help scientists, researchers and medical practitioners in understanding the scientific and conceptual underpinnings of oncothermia and will add another valuable tool in the fight against cancer. Professor Andras Szasz is the inventor of oncothermia and the Head of St Istvan University's Biotechnics Department in Hungary. He has published over 300 papers and lectured at various universities around the world. Dr. Oliver Szasz is the managing director of Oncotherm, the global manufacturer and distributor of medical devices for cancer treatment used in Europe & Asia since the late 1980s. Dr. Nora Szasz is currently a management consultant in healthcare for McKinsey & Co.
Onderbeenklachten: In de praktijk van (sport)fysiotherapeuten, trainers en verzorgers (Orthopedische casuïstiek)
by Koos Van NugterenOnderbeenpijn is vaak moeilijk te diagnosticeren. Er kan sprake zijn van een orthopedische aandoening bijvoorbeeld door overbelasting. Er zijn echter veel andere oorzaken bekend van onderbeenpijn zoals vasculaire of reumatische afwijkingen. Daar komt nog bij dat de achterliggende pathologie zich niet altijd in het onderbeen bevindt maar meer naar proximaal. Dit alles kan voor de orthopedisch georiënteerde (para)medicus verraderlijke valkuilen opleveren. Daarom worden er in deze uitgave van ‘Orthopedische Casuïstiek’ naast orthopedische letsels/blessures ook enkele andere vormen van pathologie besproken die onderbeenpijn kunnen veroorzaken.Aan bod komen: stressfracturen, compartimentsyndroom, mediaal tibiaal stresssyndroom, spierscheur, claudicatio intermittens, a. poplitea compressiesyndroom, diepe veneuze trombose, paralyse van onderbeenspieren door lumbale pathologie, fibrose in de kuit, syndesmoseletsel van de enkel, peesrupturen, proximale tibiofibulaire artritis, tendinopathieën van de achillespees en de mm. peronei, en verschillende enkelfracturen.Zoals gebruikelijk in de boekenreeks van Orthopedische Casuïstiek wordt ieder onderwerp besproken aan de hand van patiëntencasuïstiek uit de dagelijkse praktijk.De tekst is rijk geïllustreerd met educatieve tekeningen en foto’s. Bijlage I achterin het boek toont een handige tabel van moeilijk te differentiëren aandoeningen met hun symptomen. Bijlage II toont twee oefenprogramma’s ter behandeling van de mid-portion achillespeestendinopathie en bijlage III geeft een overzicht van de innervatie en segmentatie van het onderbeen.Het boek is in het bijzonder bestemd voor (sport)fysiotherapeuten, kinesitherapeuten, verzorgers van een sportvereniging, (sport)artsen en orthopeden.
Ondernemen in de fysiotherapie
by Daan Spanjersberg Lidwien Loon Ad Evers Aernout Leezenberg Ruud Maas Ruud MastenbroekOndernemen in de fysiotherapie gaat over alles wat een ondernemer in de fysiotherapie moet weten om van zijn fysiotherapiepraktijk een succesvolle onderneming te maken. Het boek beschrijft het ondernemerschap in brede zin. Alle kanten van het ondernemerschap worden belicht en toegelicht vanuit de praktijk. Van analyse van de zorgmarkt tot strategisch management, van communicatie tot ICT en verzekeringen. Het theoretische kader is met herkenbare voorbeelden uit de praktijk geïllustreerd.Het boek is speciaal geschreven voor fysiotherapeuten met (interesse in) een onderneming in de eerste lijn. Het is uitstekend geschikt als studieboek voor studenten fysiotherapie die zich willen verdiepen in het ondernemerschap als onderdeel van het beroepscompetentieprofiel. Prikkelende vragen aan het einde van elk hoofdstuk en verwijzingen naar recente literatuur en websites helpen de student. Ook fysiotherapeuten in loondienst die overwegen om voor zichzelf te beginnen, kunnen met dit boek goed uit de voeten. Daarnaast is het een handig en inspirerend naslagwerk voor iedere fysiotherapeut met een eigen onderneming.De redactie van Ondernemen in de fysiotherapie was in handen van doorgewinterde ondernemers in de fysiotherapie die graag hun kennis en ervaring delen. De redactie heeft nauw samengewerkt met gastauteurs die de dagelijkse praktijk van het ondernemen in de fysiotherapie goed kennen.
Ondernemen in de zorg: Kennis en kunde bij het opzetten van een paramedische praktijk
by Henny Lienden Marije PoelWanneer je als paramedicus een praktijk begint, is er veel om over na te denken en veel te om over te beslissen. Hoe je klanten krijgt, bijvoorbeeld. En of je het financieel rond kunt krijgen.In deze tweede druk van Ondernemen in de zorg, die geheel is geactualiseerd, worden acht competenties besproken die je nodig hebt om als ondernemer eengoede kans van slagen te hebben. De drie pijlers hiervan zijn het analyseren van de omgeving (omgevingsanalyse), het afstemmen van vraag en aanbod (marketing) en het formuleren en realiseren van financiële verwachtingen.Deze drie pijlers zijn zeer nauw met elkaar verbonden. Je kunt pas succesvol zijn als je weet wat er in de samenleving leeft, als je weet hoe de voorkeur van klanten bepaald is, en als je kans ziet voldoende klanten te krijgen die voldoende omzet opleveren. Daarnaast zijn er de competenties die randvoorwaardelijk zijn voor ondernemerschap: het werken aan kwaliteit en het toepassen van het juridisch kader horen daarbij. Evenals het kiezen en actueel houden van een rechtsvorm, het adequaat voeren van een administratie en het werken aan ethisch besef. En als basis voor het ondernemerschap geldt de persoonlijkheid van de ondernemer zelf.De onderlinge samenhang tussen de competenties is groot. Verandert er bijvoorbeeld iets in de omgeving, dan kan dat gevolgen hebben voor de financiële, juridische of administratieve situatie. Ondernemen in de zorg toont deze samenhang aan en leert de startende ondernemer op een proactieve manier met de competenties om te gaan.