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Social Issues and Party Politics
by Helen Jones Susanne MacGregorAfter the landslide election of a new Labour government in May 1997, what are the key social policy issues and problems which the new government needs to address? Social Issues and Party Politics looks at the manifestos of the main parties and the way social issues figured in the 1997 election campaign and the early days of the new government. Chapters discuss green issues, the management and financing of welfare in contemporary Britain, the delivery of key services in health, education, employment, criminal justice, housing, personal social services, pensions and other areas of social security. The particular circumstances of Northern Ireland, Scotland and Wales are also examined. Social Issues and Party Politics takes social policy beyond the soundbite and provides a convincing and incisive analysis of current social policy approaches and inherited problems. It identifies the deep social questions which will need to be addressed if Labour is to deliver on its promise of a new Britain.
Social Issues in China: Gender, Ethnicity, Labor, and the Environment
by Zhidong Hao Sheying ChenSince 1978, the opening up and reform in China has brought tremendous economic and social changes. While China's economic progress has been commendable, the social problems that go with economic changes have raised serious concerns. Some of those concerns are related to gender, ethnic, labor, and environmental issues. This book is about what has happened in these arenas in China since the opening up and reform in 1978. The study of gender, ethnicity, labor, and environment touches on some of the fundamental problems of modernization, especially the development of individuals and groups. So even though gender, ethnicity, labor, and environment seem to be separate issues, they are in fact related in some fundamental ways. That's what this book will explore as well. To understand is one thing and to do is another. This book also incorporates studies of NGO practices to see how NGOs have helped in transforming gender, ethnic, labor, and environment interplay. Our study of NGOs in helping improve such interplay sheds light on how specifically civil society can prod the state to transform social relations for the better. This book is an attempt to assess the changes, both positive and negative, in gender, ethnic, ethnic, and environmental relations in China especially in the past 30 years of opening up and reform, especially regarding national identity formation.
Social Issues in Diagnosis: An Introduction for Students and Clinicians
by Annemarie Goldstein Jutel and Kevin DewUnderstanding the social process of diagnosis is critical to improving doctor-patient relationships and health outcomes.Diagnosis, the classification tool of medicine, serves an important social role. It confers social status on those who diagnose, and it impacts the social status of those diagnosed. Studying diagnosis from a sociological perspective offers clinicians and students a rich and sometimes provocative view of medicine and the cultures in which it is practiced. Social Issues in Diagnosis describes how diagnostic labels and the process of diagnosis are anchored in groups and structures as much as they are in the interactions between patient and doctor.The sociological perspective is informative, detailed, and different from what medical, nursing, social work, and psychology students—and other professionals who diagnose or work with diagnoses—learn in a pathophysiology or clinical assessment course. It is precisely this difference that should be integral to student and clinician education, enriching the professional experience with improved doctor-patient relationships and potentially better health outcomes.Chapters are written by both researchers and educators and reviewed by medical advisors. Just as medicine divides disease into diagnostic categories, so have the editors classified the social aspects of diagnosis into discrete areas of reflection, including• Classification of illness• Process of diagnosis• Phenomenon of uncertainty• Diagnostic labels• Discrimination• Challenges to medical authority• Medicalization• Technological influences• Self-diagnosisAdditional chapters by clinicians, including New York Times columnist Lisa Sanders, M.D., provide a view from the front line of diagnosis to round out the discussion. Sociology and pre-med students, especially those prepping for the new MCAT section on social and behavioral sciences, will appreciate the discussion questions, glossary of key terms, and CLASSIFY mnemonic.
Social Justice Counseling: The Next Steps Beyond Multiculturalism
by Rita Chi-Ying Chung Frederic P. BemakDirected mainly at higher education counselors and teachers for their curricula, this text focuses on applications, tools, and models of global issues in social justice counseling. Chung and Bemak (both in education and human development at George Mason U. ) offer unique perspectives on the changing issues of mental health in individuals whose race, ethnicity, class and environment often subject them to social injustices. Theories of multicultural counseling, human rights, relationship between power and justice, types of advocacy and goals to promote action are central to the text. Case studies and examples of various groups are presented. Annotation ©2011 Book News, Inc. , Portland, OR (booknews. com)
Social Justice and Systemic Family Therapy Training (AFTA SpringerBriefs in Family Therapy)
by Lindsey A. Nice Christie EpplerThe book examines the lived experiences of systemic family therapy educators. It addresses the issues of power and justice that they face in family therapy training programs, including their teaching experiences with students, interactions with faculty, and challenges within academic institutions. It describes how family therapy programs attempt to incorporate cultural awareness with mixed results (e.g., focusing only on how to work with diverse clients or not supporting faculty from across social locations). The book explores the ways in which family therapy educators with intersecting marginalized identities continue to be oppressed across different areas of academia.The book addresses issues of power that systemic family therapy educators face within the academia itself at three different levels:Personal interactions with students that create more complete understanding of issues of power.Professional interactions with colleagues that provide support and accountability.Political interventions aimed at changing the larger academic institution.Chapters focus on countering unjust practices in academic settings. Authors reflect on personal experiences across these three levels and, then, offer concrete suggestions for intervention. These include teaching experiences or meaningful interactions with students that support empowerment or increased awareness; relationships with colleagues that promote accountability and growth; and needed changes or challenges to the larger structure of academia.Social Justice and Systemic Family Therapy Training is an essential resource for clinicians, therapists, and practitioners as well as researchers, professors, and graduate students in family studies, clinical psychology, and public health as well as all interrelated disciplines.
Social Justice and the Urban Obesity Crisis: Implications for Social Work
by Melvin DelgadoA number of economic, cultural, and contextual factors are driving urban America's obesity crisis, which can create chronic health conditions for those least able to manage them. Considering urban obesity through a social justice lens, this book is the first to help social workers and others develop targeted interventions for effective outcomes. The text dissects the problem of urban obesity in populations of color from individual, family, group, community, and policy perspectives. Beginning with a historical survey of urban obesity in communities of color, anti-obesity policies and programs, and the role of social work in addressing this threat, the volume follows with an analysis of the social, ecological, environmental, and spatial aggravators of urban obesity, such as the food industry's advertising strategies, which promote unhealthy choices; the failure of local markets to provide good food options; the lack of safe exercise spaces; and the paucity of heath education. Melvin Delgado reviews recent national obesity statistics; explores the connection between food stamps and obesity; and reveals the financial and social consequences of the epidemic for society as a whole. He concludes with recommendations for effective health promotion programs, such as youth-focused interventions, community gardens, and community-based food initiatives, and a unique consideration of urban obesity in relation to acts of genocide and national defense.
Social Justice for Children in the South (Evidence-Based Approaches to Peace and Conflict Studies #9)
by Graciela H. TononThis book considers that contextual factors are important for the achievement of social justice and it recognizes that vulnerability to which children are exposed is a phenomenon throughout the planet, particularly in the South. It presents a theoretical review of social justice as well as different situations of vulnerability children experience in their daily lives in which they can be injured, affecting their well-being and the exercise of their rights. It examines the impact of the COVID-19 pandemic on children, considered as a vulnerable group warranting special social policy considerations. It also presents the need to change power structures in knowledge production and decision-making processes to achieve social justice for children; the importance of investing in children; the exclusion of children from participation in certain activities and the shame of not being able to participate in equal conditions with others; the lives of migrant children belonging to ethnic minorities exposed to language barriers and access to technological devices; and the analysis of the process of social re-integration of children from conditions of armed conflict. The book concludes that governments need to assume social justice as part of universal human interests, providing security, conditions for well-being, and guaranteeing social justice for all children.
Social Life and Moral Judgment
by Antony Flew"In Social Life and Moral Judgment, author and philosopher Antony Flew examines the social problems induced by the mature welfare state. Welfare states make ever-increasing financial demands on their citizenry, yet the evidence clearly supports that such demands are not sustainable. In this superlative collection of thematic essays, Flew investigates and explains why this is so, and calls for a return to individual responsibility.The first essay establishes the philosophical basis for his argument. ""Is Human Sociobiology Possible?"" answers its titular question in the negative, asserting that we are all members of a peculiar type of creature that can, and therefore must, be responsible for whatever choices between various courses of action or inaction that are open to us as individuals. In other essays, Flew shows how state welfare systems inevitably corrupt and demoralize their citizens by encouraging ever-more people to apply for welfare entitlements and reducing the incentives to avoid or escape the conditions warranting those entitlements. He investigates the origins of this new kind of welfare entitlement, and shows how very different what politicians and public sector employees produce is from what these people claim to be producing.Flew shows that the drive for ""social"" justice appears to require that the justly acquired income and wealth of all citizens should be progressively taxed away or supplemented by the state so that the eventual result is more, though never perfect, equality. This objective, he asserts, must be radically distinguished from old-fashioned, without prefix or suffix, justice. It was this type of justice Adam Smith referred to when he famously said that it is a virtue ""of which the observance is not left to the freedom of our wills"" but ""which may be extorted by force."" Flew question the aims of those who would discredit wealth creators and wealth-creating investment, showing that these are the same people who prom"
Social Marketing and Social Change
by R. Craig LefebvreHow can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society's most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas."This is it -- the comprehensive, brainy road map for tackling wicked social problems. It's all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help."--Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids"I'm unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action."--Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park"This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals."--Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
Social Media & Mental Health: Kommunikatoren und Rezipienten zwischen Verharmlosung, Entstigmatisierung und Hilfe (essentials)
by Laura-Maria AltendorferNoch nie wurde so offen über mentale Gesundheit gesprochen wie heute – vor allem in sozialen Medien. TikTok, Instagram & Co. prägen den Diskurs und bieten Raum für Austausch und Aufklärung. Doch zwischen persönlichen Einblicken, Influencer:innen und Aktivismus breiten sich auch problematische Entwicklungen wie Fehlinformationen, Selbstdiagnosen oder die Ästhetisierung psychischer Erkrankungen aus. Die Kommunikation wird schnell zur Gratwanderung zwischen Aufmerksamkeit und Kommerzialisierung oder Entstigmatisierung und Verharmlosung. Dieses essential gibt einen Überblick über zentrale Themen und Darstellungsformen von mentaler Gesundheit in sozialen Medien, beleuchtet Akteure und zeigt Chancen und Risiken auf.
Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing (SpringerBriefs in Business)
by Teresa Berenice Treviño Benavides Ana Teresa Alcorta Castro Sofia Alejandra Garza Marichalar Mariamiranda Peña Cisneros Elena Catalina Baker SuárezSocial media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological effects. This book explores the behaviors of Generation Z consumers on various social media platforms (including interaction with brands as well as persons) and, using results from a Bergen Social Media Addiction Scale (BSMAS) analysis, explores the potential risks and causes of social media addiction in this generation. In particular, it offers an integrative model to help marketers understand social media addition and ways in which companies and associations can promote a more conscious use of social media by acknowledging that pathological use of social media has negative effects. This book is useful for students, researchers, scholars interested in empirical research on consumer social media use and addiction.
Social Media and Mental Health in Schools (Positive Mental Health)
by Jonathan Glazzard Colin MitchellSocial media is at the heart of children’s and young people’s lives. It is intimately entwined with mental health issues and can be both a blessing and a curse. Do you fully understand the links between social media and mental health? What problems does social media present for your learners? What benefits could it bring them? What can you do to educate children and young people about the use of social media while also developing their digital resilience? Whether you are a primary or secondary teacher, this book helps you tackle these questions, with a range of practical strategies and solutions that are workable in school and classroom settings.
Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World
by David R. Stukus Michael D. Patrick Kathryn E. NussMedical professionals are increasingly engaging with social media in an effort to provide credible evidence-based information and combat the misinformation that patients are finding online and bringing to office visits. Medical professionals are uniquely poised to recognize the harm that can come from applying the incorrect information to decisions affecting one’s health, while they are also able to serve as valued and knowledgeable experts online and engage with patients and the public to provide accurate, up-to-date information. Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World is a unique, first-of-its-kind resource, providing specific social media strategies for engagement, as well as advice regarding best practices for professionals to maintain at all times. Chapters discuss many aspects pertaining to social media, covering the basics, researching and assessing credible medical information online, and best practices for discussing myths and misconceptions with patients. Later chapters cover the benefits of engaging in social media as a medical professional, strategies for increasing engagement and building an audience, various options and platforms for content creation and finding your niche, dos’s and don’ts regarding patient privacy, and strategies for dealing with negative comments online.A uniquely practical resource, Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World will be of interest to medical professionals across the spectrum of healthcare, from the student to the seasoned clinician, providing valuable perspective on practicing medicine in an evolving digital world.
Social Media für das erfolgreiche Krankenhaus
by Marc Däumler Marcus M. HotzeFacebook oder Türschild? – Beides!Souveräner und effizienter Umgang mit Facebook, Twitter, Youtube, Google+, Flickr, Xing – zur Steigerung von Image und Bekanntheit.Der eigene AuftrittSchnell einrichtenProfessionell, effektiv und erfolgreich pflegenWelche Zielgruppen gibt es und wie werden diese angesprochen?Wie finde ich bei Bedarf einen geeigneten Dienstleister?Wohin geht der Trend? Leitfaden für Einsteiger - mit Zusatzwissen für den Fortgeschrittenen„Fahrpläne“: Schritt für Schritt Anleitung mit jeweiligem ZeitbedarfTypische „Stolpersteine“Wichtige Rechts-TippsSpezielle PR-TippsJe nach Anspruch und Zeitbudget werden zwei Varianten vorgeschlagen„Speed“: Korrekt, aber nicht elegant„Perfekt“: Optimal in Inhalt und AuftrittZahlreiche Checklisten zur Vorbereitung, Umsetzung und Erfolgskontrolle.Der eigene AuftrittSchnell einrichtenProfessionell, effektiv und erfolgreich pflegenWelche Zielgruppen gibt es und wie werden diese angesprochen?Wie finde ich bei Bedarf einen geeigneten Dienstleister?Wohin geht der Trend? Leitfaden für Einsteiger - mit Zusatzwissen für den Fortgeschrittenen„Fahrpläne“: Schritt für Schritt Anleitung mit jeweiligem ZeitbedarfTypische „Stolpersteine“Wichtige Rechts-TippsSpezielle PR-TippsJe nach Anspruch und Zeitbudget werden zwei Varianten vorgeschlagen„Speed“: Korrekt, aber nicht elegant„Perfekt“: Optimal in Inhalt und AuftrittZahlreiche Checklisten zur Vorbereitung, Umsetzung und Erfolgskontrolle.
Social Media in Clinical Practice
by Bertalan MeskóThe number of patients using social media and the number of applications and solutions used by medical professionals online have been sky-rocketing in the past few years, therefore the rational behind creating a well-designed, clear and tight handbook of practical examples and case studies with simple pieces of suggestions about different social media platforms is evident. While the number of e-patients is rising, the number of web-savvy doctors who can meet the expectations of these new generations of patients is not, this huge gap can only be closed by providing medical professionals with easily implementable, useful and primarily practical pieces of advice and suggestions about how they should use these tools or at least what they should know about these, so then when an e-patient has an internet-related question, they will know how to respond properly. As all medical professionals regardless of their medical specialties will meet e-patients, this issue with growing importance will affect every medical professionals which means there is a huge need for such a easily understandable handbook.
Social Media in Health Care: A Guide to Creating Your Professional Digital Presence
by Mona Shattell Melissa Batchelor Rebecca DarmocA practical, essential guide to social media for health care professionals, Social Media in Health Care equips readers with the skills to build their online brand, share their professional knowledge with a wider audience, and become a trusted source of information and thought leader in their field.Authors Mona Shattell, Melissa Batchelor, and Rebecca Darmoc explain the principles behind building a respected digital presence and developing meaningful online connections, while providing practical tips for navigating the five major social media platforms: Twitter, LinkedIn, Facebook, Instagram, and YouTube. Everyone from health care students to the most seasoned professionals will benefit from the 3C’s Framework outlined in the book: Consume, Contribute, and Create.Social Media in Health Care can be read cover to cover or used as quick reference guide. Topics include: Exercises for novice, intermediate, and advanced users Best practices for consuming, sharing, and creating content Tips for readers to build their social media presence and professional brand Recommendations for using digital platforms to expand professional networks Patient privacy concerns and how to avoid ethical pitfalls Social media can start conversations and serve as an open line of communication between peers, the public, and patients. Social Media in Health Care guides members of the medical community in how to use social media to help educate the public and specific patient communities about health care and health policy, make connections with industry leaders and peers, and enhance their professional reputation.
Social Media in Healthcare Connect, Communicate, Collaborate, Second Edition (Executive Essentials)
by Christina ThielstCompanion Items (click here for access) The growth of social networking has been dramatic, and the applications are quickly finding their way into healthcare organizations. This expanded best-seller provides an overview of the social media tools healthcare organizations are using to connect, communicate, and collaborate with their patients, physicians, staff, vendors, media, and the community at large. It describes the major social media applications and reviews their benefits, uses, limitations, risks, and costs. It also provides tips for creating a social media strategy based on your organization’s specific needs and resources. Through real-world examples and up-to-date statistics on social media and healthcare, this book illustrates how social media can improve the efficiency, effectiveness, and marketing of your healthcare organization. A companion website includes examples from leading healthcare organizations that have made the commitment to social media part of their strategic plan. Examples discussed include: Using avatars that allow patients to virtually experience a medical procedure or navigate a hospital’s ward Creating a blog to communicate performance improvement initiatives, community health events, information on patient support groups, and other news Applying microblogging technology to post nursing assessments to a patient’s electronic health record Navigating the newest social media platforms as technology continues to grow, including Google+, Instagram, Pinterest, Foursquare, and mobile apps Establishing Facebook pages for specific diseases or conditions to build a community of patients facing similar challenges Highlighting centers of excellence by adding research, studies, and reports to appropriate wiki Using existing audio and video for podcasts and videocasts to reach a broader audience
Social Medicine and the Coming Transformation
by Howard Waitzkin Alina Pérez Matt AndersonSocial medicine, starting two centuries ago, has shown that social conditions affect health and illness more than biology does, and social change affects the outcomes of health and illness more than health services do. Understanding and exposing sickness-generating structures in society helps us change them. This first introductory textbook in social medicine provides a critical introduction to this increasingly important field. The authors draw on examples worldwide to show how principles based on solidarity and mutual aid have enabled people to participate collaboratively to construct health-promoting social conditions. The book offers vital information and analysis to enhance our understanding regarding the promotion of health through social and individual means; the micro-politics of medical encounters; the social determination of illness; the influences of racism, class, gender, and ethnicity on health; health and empire; and health praxis, reform, and sociomedical activism. The book offers compelling ways to understand and to change the social dimensions of health and health care. Students, teachers, practitioners, activists, policy makers, and people concerned about health and health care will value this book, which goes beyond the usual approaches of texts in public health, medical sociology, health economics, and health policy.
Social Medicine: Polarisation and Perspectives
by Danny DorlingThe second digital-only ebook taster of Unequal health: The scandal of our times by Danny Dorling. Competitively priced, it gives a flavour of one of the major themes: social medicine and contains three chapters from the book, preceded by an all-new introduction specially written by Danny Dorling. This ‘must-read’ will introduce an even wider readership to his work.
Social Murder?: Austerity and Life Expectancy in the UK
by David Walsh Gerry McCartneyLife expectancy is about more than just health – it’s about the kind of society we live in. And in the early 2010s, after decades of continual improvement, life expectancy in the UK, US and many other rich countries stopped increasing. For millions of people, it actually declined. Despite hundreds of thousands of extra deaths, governments and officials remained silent. Combining robust evidence with real-life stories, this book demonstrates how austerity policies caused this scandal. It argues that this shocking and tragic suffering was predictable, caused by a dereliction of duty from those in power. The book concludes with an optimistic vision of what can be done to restore life expectancy improvements and reduce health inequalities.
Social Network Analysis and Mining Applications in Healthcare and Anomaly Detection (Lecture Notes in Social Networks)
by Mehmet Kaya Min-Yuh Day Sleiman Alhajj Kashfia SailunazThis book is an excellent source of knowledge for readers interested in the latest developments in social network analysis and mining, particularly with applications in healthcare and anomaly detection. It covers topics such as sensitivity to noise in features, enhancing fraud detection in financial systems, measuring the echo-chamber phenomenon, detecting comorbidity, and evaluating the effectiveness of mitigative and preventative actions on viral spread in small communities using agent-based stochastic simulations. Additionally, it discusses predicting behavior, measuring and identifying influence, analyzing the impact of COVID-19 on various social aspects, and using UNet for handling various skin conditions. This book helps readers develop their own perspectives on adapting social network concepts to various applications. It also demonstrates how to use various machine learning techniques for tackling challenges in social network analysis and mining.
Social Networks Science: From Social Networks Analysis to Social Networks Intelligence
by Nilanjan Dey Amira S. Ashour Rosalina Babo Vishal Bhatnagar Med Salim BouhlelThe main target of this book is to raise the awareness about social networking systems design, implementation, security requirements, and approaches. The book entails related issues including computing, engineering, security, management, and organization policy. It interprets the design, implementation and security threats in the social networks and offers some solutions in this concern. It clarifies the authentication concept between servers to identity users. Most of the models that focus on protecting users’ information are also included. This book introduces the Human-Interactive Security Protocols (HISPs) efficiently.Presenting different types of the social networking systems including the internet and mobile devices is one of the main targets of this book. This book includes the social network performance evaluation metrics. It compares various models and approaches used in the design of the social networks. This book includes various applications for the use of the social networks in the healthcare, e-commerce, crisis management, and academic applications. The book provides an extensive background for the development of social network science and its challenges. This book discusses the social networks integration to offer online services, such as instant messaging, email, file sharing, transferring patients’ medical reports/images, location-based recommendations and many other functions. This book provides users, designers, engineers and managers with the valuable knowledge to build a better secured information transfer over the social networks. The book gathers remarkable materials from an international experts’ panel to guide the readers during the analysis, design, implementation and security achievement for the social network systems. In this book, theories, practical guidance, and challenges are included to inspire designers and researchers. The book guides the engineers, designers, and researchers to exploit the intrinsic design of the social network systems.
Social Networks and Health Inequalities: A New Perspective for Research
by Andreas Klärner Markus Gamper Sylvia Keim-Klärner Irene Moor Holger von der Lippe Nico VonneilichThis open access book applies insights from the network perspective in health research to explain the reproduction of health inequalities. It discusses the extant literature in this field that strongly correlates differences in social status with health behaviours and outcomes, and add to this literature by providing a coherent theoretical explanation for the causes of these health inequalities. It also shows that much research is needed on the precise factors and the social and socio-psychological mechanisms that are at play in creating and cementing social inequalities in health behaviours. While social support and social relations have received considerable attention within social and behavioural science research on health inequalities, this book considers the whole network of interpersonal relations, structures and influence mechanisms. This is the perspective of the social network analytical approach which has recently gained much attention in health research. The chapters of this book cover state-of-the-art research, open research questions, and perspectives for future research. The book provides network analyses on health inequalities from the perspective of sociology, psychology, and public health and is of interest to a wide range of scholars, students and practitioners trying to understand how health inequalities are reproduced across generations.
Social Networks and Popular Understanding of Science and Health: Sharing Disparities
by Brian G. SouthwellA data-driven analysis of how different people share information about health through social media.Using social media and peer-to-peer networks to teach people about science and health may seem like an obvious strategy. Yet recent research suggests that systematic reliance on social networks may be a recipe for inequity. People are not consistently inclined to share information with others around them, and many people are constrained by factors outside of their immediate control. Ironically, the highly social nature of humankind complicates the extent to which we can live in a society united solely by electronic media.Stretching well beyond social media, this book documents disparate tendencies in the ways people learn and share information about health and science. By reviewing a wide array of existing research—ranging from a survey of New Orleans residents in the weeks after Hurricane Katrina to analysis of Twitter posts related to H1N1 to a physician-led communication campaign explaining the benefits of vaginal birth—Brian G. Southwell explains why some types of information are more likely to be shared than others and how some people never get exposed to seemingly widely available information.This book will appeal to social science students and citizens interested in the role of social networks in information diffusion and yet it also serves as a cautionary tale for communication practitioners and policymakers interested in leveraging social ties as an inexpensive method to spread information.
Social Neuroscience and Public Health: Foundations for the Science of Chronic Disease Prevention
by Peter A. HallThe field of public health is primarily concerned with understanding and improving physical health from a large group perspective (i.e., communities and whole populations). The field of social neuroscience, on the other hand, is primarily concerned with examining brain-behavior relationships that unfold in a social context. Both of these are rapidly developing fields of inquiry, and their boundaries have only recently begun to overlap. This book discusses collaborative research findings at the intersection of social neuroscience and public health that promise to fundamentally change the way scientists, public health practitioners, and the general public view physical health within the larger social context. Eighteen chapters are organized under the following major sections: cognition and health outcomes; neuroscientific aspects of health communication; health behavior and the neurobiology of self-regulation; neurobiological processes in health decision making; ecological and social context; neuroscience methods; and future directions.