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The Brain: A simple guide to the world's most complex machine
by Marco Magrini"Congratulations on the purchase of this exclusive product, tailor-made just for you. It will provide you with years of continuous existence." So begins The Brain: A User’s Manual, Marco Magrini’s fascinating guide to the inner workings of one of nature’s most miraculous but misunderstood creations: the human brain. This user-friendly manual offers an accessible guide to the machine you use the most, deconstructing the brain into its constituent parts and showing you both how they function and how to maintain them for a longer life. Cutting through the noise of modern pop psychology, The Brain: A User’s Manual is a refreshingly factual approach to self-help. Written with a deft style and wry humour, it offers tips on everything from maximising productivity to retaining memory and boosting your mood.
The Brain: A simple guide to the world's most complex machine
by Marco Magrini"Congratulations on the purchase of this exclusive product, tailor-made just for you. It will provide you with years of continuous existence." So begins The Brain: A User’s Manual, Marco Magrini’s fascinating guide to the inner workings of one of nature’s most miraculous but misunderstood creations: the human brain. This user-friendly manual offers an accessible guide to the machine you use the most, deconstructing the brain into its constituent parts and showing you both how they function and how to maintain them for a longer life. Cutting through the noise of modern pop psychology, The Brain: A User’s Manual is a refreshingly factual approach to self-help. Written with a deft style and wry humour, it offers tips on everything from maximising productivity to retaining memory and boosting your mood.
The Brand New Catastrophe: A Memoir
by Mike ScaliseWinner of the Center for Fiction's Doheny Prize Raucous family memoir meets medical adventure in this heartfelt, hilarious book exploring the public and private theaters of illness. After a tumor bursts in Mike Scalise’s brain, leaving him with a hole in the head and malfunctioning hormones, he must navigate a new, alien world of illness maintenance. His mother, who has a chronic heart condition and a flair for drama, becomes a complicated model as she competes with him for the status of "best sick person. "The Brand New Catastrophe is a moving, funny exploration of how we define ourselves by the stories we choose to tell. Mike Scalise's work has appeared inThe New York Times, The Wall Street Journal, Agni, Indiewire, The Paris Review Daily, and elsewhere. He has received fellowships and scholarships from Bread Loaf, Yaddo, the Ucross Foundation, and was the Philip Roth Writer in Residence at Bucknell University. He lives in Brooklyn, New York.
The Breakthrough: Immunotherapy and the Race to Cure Cancer
by Charles GraeberCharles Graeber, New York Times bestselling author of The Good Nurse, details the astonishing scientific discovery of the code to unleashing the human immune system to fight -- and possibly even cure -- cancer, featuring interviews with 2018 Nobel Prize in Medicine award-winners James P. Allison and Tasuku Honjo.For decades, scientists have puzzled over one of medicine's most confounding mysteries: Why doesn't our immune system recognize and fight cancer the way it does other diseases, like the common cold?As it turns out, the answer to that question can be traced to a series of tricks that cancer has developed to turn off normal immune responses-tricks that scientists have only recently discovered and learned to defeat. The result is what many are calling cancer's "penicillin moment," a revolutionary discovery in our understanding of cancer and how to beat it.In THE BREAKTHROUGH, Graeber guides readers through the revolutionary scientific research bringing immunotherapy out of the realm of the miraculous and into the forefront of twenty-first-century medical science. As advances in the fields of cancer research and the human immune system continue to fuel a therapeutic arms race among biotech and pharmaceutical research centers around the world, the next step-harnessing the wealth of new information to create modern and more effective patient therapies-is unfolding at an unprecedented pace, rapidly redefining our relationship with this all-too-human disease.Groundbreaking, riveting, and expertly told, THE BREAKTHROUGH is the story of the game-changing scientific discoveries that unleash our natural ability to recognize and defeat cancer, as told through the experiences of the patients, physicians, and cancer immunotherapy researchers who are on the front lines. This is the incredible true story of the race to find a cure, a dispatch from the life-changing world of modern oncological science, and a brave new chapter in medical history.
The Breast Cancer Book: A Trusted Guide for You and Your Loved Ones (A Johns Hopkins Press Health Book)
by Kenneth D. Miller Melissa CampA comprehensive, down-to-earth guide for anyone diagnosed with breast cancer.Being diagnosed with breast cancer can be scary and confusing. There are medical terms to learn, options to consider, and important decisions to make, all while trying to carry on with work, family, and life. The Breast Cancer Book can't reverse a diagnosis or make breast cancer disappear, but every page can inform and empower you or your loved ones, no matter where you are in the breast cancer experience. Written by three trusted experts—an oncologist, a breast surgeon, and a two-time breast cancer survivor—this multidisciplinary book walks you through everything you need to know about breast cancer so that you can make the best decisions about diagnosis, treatment, and follow-up care. In plain, easy-to-understand language that illuminates all the facets of this disease, the authors draw on their professional experience and the most current scientific knowledge to• describe the risk factors for breast cancer;• explain the various tests used to detect cancer; • clarify the full range of treatment options, from surgery, chemotherapy, and radiation to newer combination therapies; • provide insight from experts in genetics, radiation oncology, and breast reconstruction; • present inspirational true stories of breast cancer survivors; and • simplify complex concepts with detailed graphics, tables, illustrations, and photographs. A crash course on breast cancer that will help get you or anyone you love through the physical and emotional challenges of the disease, The Breast Cancer Book will also help readers communicate with their cancer team. Packed with information, this compassionate guide is the most up-to-date book available.
The Breast Cancer Book: What You Need to Know to Make Informed Decisions
by Ruth H. GrobsteinA diagnosis of breast cancer is among the most frightening moments in a person's life--so frightening that even to formulate questions for the doctor may seem impossible. This helpful book is written as a guide for women and men facing breast cancer and for their caring families and friends. It is also written for women who have not been diagnosed with breast cancer but are concerned that they may be. Drawing on her many years of experience with breast cancer patients, Dr. Ruth H. Grobstein provides exactly the information they want and need in order to make the best health decisions. Her jargon-free book deals with general issues of interest to all women--mammography, hormone replacement therapy, risk factors for breast cancer, and more--as well as the numerous issues that patients diagnosed with breast cancer confront. Her book will be an indispensable companion, providing reliable information for patients on the journey through a sometimes confusing and impersonal medical system.
The Breast Cancer Survival Manual: A Step-by-Step Guide for Women with Newly Diagnosed Breast Cancer
by John Link Shlomit Ein-Gal Nancy LinkOne of the most comprehensive and bestselling books on breast cancer treatment and survival, completely revised and updatedThe sixth edition of Breast Cancer Survival Manual provides essential updates on treatment and care, enhancing the basic information that has made this the most trusted guide for women diagnosed with breast cancer for the past two decades. This edition includes the most current advice on:· The new genomic classification of breast cancer and its importance in treatment planning· Cancer gene testing, which determines if a woman will benefit from chemotherapy· New developments in breast cancer treatments with new targeted agents· The continued importance of getting a second opinion: why it’s important, what questions to ask, and how to decide which team of doctors is best for you.Conscious of the rapidly evolving spectrum of treatment options, Dr. John Link outlines the latest findings and professional wisdom for patients in pursuit of the most effective treatment plan for them. The Breast Cancer Survival Manual continues to be a must-have for any woman seeking accurate and accessible information about managing breast cancer today.
The Breast Reconstruction Guidebook: Issues and Answers from Research to Recovery
by Kathy SteligoThe definitive guide to breast reconstruction.Since 2002, The Breast Reconstruction Guidebook has been the best resource on this topic for women who have had a mastectomy. Equal parts science and support, it is filled with stories that illustrate the emotional and physical components of breast reconstruction. Kathy Steligo, a gifted writer and breast cancer survivor who has twice had breast reconstruction, compassionately answers women's questions about how they will respond emotionally and physically to losing a breast, whether to treat or prevent breast cancer. Steligo provides detailed descriptions of the various surgical options for mastectomy and reconstruction, as well as information on choosing and paying for a surgeon, preparing for and recovering from surgery, and handling the many practical details and difficult decisions women will face along the way. A road map of the mastectomy and reconstruction journey, this book gives women the comprehensive, unbiased details they need to make their own informed decisions about whether reconstruction—and which reconstructive option—is right for them. Readers learn how breasts can be recreated using implants or their own tissue and the advantages and disadvantages of each option. Surgery timelines, recovery, and potential problems (and how they can be resolved) are also explained. A new foreword by Dr. Minas Chrysopoulo, MD, of the PRMA Plastic Surgery Center for Advanced Breast Reconstruction, highlights the book's strengths and offers a medical perspective on breast cancer and reconstructive surgery. The extensively updated text includes new discussions of• innovative reconstructive procedures• contralateral mastectomy• the benefits and limitations of nipple- and areola-sparing mastectomies• nipple delay procedure• patient-controlled tissue expansion• cohesive gel silicone implants• microsurgical advances that improve tissue flap procedures• fat grafting• nipple reconstruction• nipple and areola tattooing• reconstruction with the BRAVA system• pregnancy after TRAM• male mastectomy and reconstruction• decision making and solving cosmetic and medical post-op problems• surgical procedures that reduce the risk of cancer• the latest research data on mastectomy and reconstruction• and much more
The Breastfeeding Book: Everything You Need to Know About Nursing Your Child from Birth Through Weaning
by William Sears Martha SearsFrom North Americas foremost baby and childcare experts, the newest addition to the bestselling Sears Parenting Library--the new breastfeeding bible for nursing mothers. In recent years there has been a resurgence of interest in breastfeeding. Yet first-time mothers often lack the support and the knowledge they need. Many of the available books fail to address the practical challenges that confront many women (especially women who work outside the home) when they choose to breastfeed. For these women, The Breastfeeding Book is a godsend with comprehensive, reassuring, authoritative information on: how to get started, increasing your milk supply, breastfeeding in absentia, and making sure that your nursing baby gets the nutrition he/she needs. Taking a realistic, contemporary approach, the Searses bring an age-old practice completely up to date.
The Breath of Life: An Introduction to Craniosacral Biodynamics
by Franklyn Sills Cherionna Menzam-SillsA unique approach to Biodynamic Craniosacral Therapy, a whole-body healing therapy focused on working with the forces underlying health and healing Cherionna Menzam-Sills draws on her extensive background in pre- and perinatal psychology, embryology, bodywork, Continuum Movement, and other somatic therapies—as well as years of working with her husband, Biodynamics pioneer Franklyn Sills—to present this accessible introduction to the meditative healing practice of Biodynamic Craniosacral Therapy (BCST). This book offers a personal journey of embodied inquiry into each element of biodynamic session work, using meditative explorations, personal descriptions, and illustrations to convey the essence of Biodynamics. It emphasizes breathing and body awareness exercises that help the practitioner become more attuned to her own body so that she can create an effective relational field with her client. An essential guide for new practitioners, students, and clients—as well as a valuable reference for experienced practitioners—this book illuminates the path toward the intelligent formative forces of the mysterious presence called "the breath of life" and its transformative power for health and wholeness.
The Breathless Heart
by Michele Emdin Alberto Giannoni Claudio PassinoThis book systematically focuses on central sleep apneas, analyzing their relationship especially with heart failure and discussing recent research results and emerging treatment strategies based on feedback modulation. The opening chapters present historical background information on Cheyne-Stokes respiration (CSR), clarify terminology, and explain the mechanics and chemistry of respiration. Following a description of the physiology of respiration, the pathophysiology underlying central apneas in different disorders and particularly in heart failure is discussed. The similarities and differences of obstructive and central apneas are then considered. The book looks beyond the concept of sleep apnea to daytime CSR and periodic breathing during effort and contrasts the opposing views of CSR as a compensatory phenomenon or as detrimental to the failing heart. The diagnostic tools currently in use for the detection of CSR are thoroughly reviewed, with guidance on interpretation of findings. The book concludes by describing the various forms of treatment that are available for CSR and by explaining how to select patients for treatment.
The Bridge Between Bioethics and Medical Practice: Medical Professionalism (The International Library of Bioethics #98)
by Marko Ćurković Ana BorovečkiThis book provides insights into dynamic and complex interrelationships between professionalism and medical practice. It does so by looking into the most relevant and recent theoretical and practical frameworks and by systematizing and integrating extensive and growing literature on medical professionalism. Through honest and prudent contributions from very diverse backgrounds and contexts, this book provides an understanding of medical professionalism derived from a broader historical and cultural context in order to contribute to everyday professional life and practice – the very place of its existence. The book presents the conflicting and sometimes irreconcilable demands and challenges physicians face in everyday practice. A better understanding of these fundamental issues is the only way for medicine to maintain and preserve its unique morality, the same one that enabled its existence in the first place. The book is relevant for everyone immersed and interested in the subject of medical professionalism as a resource, which may ease or guide them through the complexities of issues at hand. It will also contribute to the ongoing debate on medical professionalism, medical ethics, bioethics, and professionalism and ethics in general.
The Bright Hour: A Memoir of Living and Dying
by Nina Riggs* INSTANT NEW YORK TIMES BESTSELLER * &“Stunning…heartrending…this year&’s When Breath Becomes Air.&” —Nora Krug, The Washington Post &“Beautiful and haunting.&” —Matt McCarthy, MD, USA TODAY &“Deeply affecting…simultaneously heartbreaking and funny.&” —People (Book of the Week) &“Vivid, immediate.&” —Laura Collins-Hughes, The Boston Globe Starred reviews from * Kirkus Reviews * Publishers Weekly * Library Journal * Best Books of 2017 Selection by * The Washington Post * Most Anticipated Summer Reading Selection by * The Washington Post * Entertainment Weekly * Glamour * The Seattle Times * Vulture * InStyle * Bookpage * Bookriot * Real Simple * The Atlanta Journal-Constitution * The New York Times bestseller by poet Nina Riggs, mother of two young sons and the direct descendant of Ralph Waldo Emerson, is &“a stunning…heart-rending meditation on life…It is this year&’s When Breath Becomes Air&” (The Washington Post).We are breathless but we love the days. They are promises. They are the only way to walk from one night to the other. Poet and essayist Nina Riggs was just thirty-seven years old when initially diagnosed with breast cancer—one small spot. Within a year, she received the devastating news that her cancer was terminal. How does a dying person learn to live each day &“unattached to outcome&”? How does one approach the moments, big and small, with both love and honesty? How does a young mother and wife prepare her two young children and adored husband for a loss that will shape the rest of their lives? How do we want to be remembered? Exploring motherhood, marriage, friendship, and memory, Nina asks: What makes a meaningful life when one has limited time? &“Profound and poignant&” (O, The Oprah Magazine), The Bright Hour is about how to make the most of all the days, even the painful ones. It&’s about the way literature, especially Nina&’s direct ancestor, Ralph Waldo Emerson, and her other muse, Montaigne, can be a balm and a form of prayer. Brilliantly written and exceptionally moving, it&’s a &“deeply affecting memoir, a simultaneously heartbreaking and funny account of living with loss and the specter of death. As Riggs lyrically, unflinchingly details her reality, she finds beauty and truth that comfort even amid the crushing sadness&” (People, Book of the Week). Tender and heartwarming, The Bright Hour &“is a gentle reminder to cherish each day&” (Entertainment Weekly, Best New Books) and offers us this important perspective: &“You can read a multitude books about how to die, but Riggs, a dying woman, will show you how to live&” (The New York Times Book Review, Editor&’s Choice).
The Bright Side and the Dark Side of Patient Empowerment: Co-creation and Co-destruction of Value in the Healthcare Environment (SpringerBriefs in Public Health)
by Rocco PalumboPatient empowerment as a key component in the future of healthcare systems is the focus of this concise in-depth analysis. It begins by defining patient empowerment as a collaborative partnership linking patients, providers, and systems, and examines the roles of health literacy, provider-patient and system-patient communication, and patient-centered care in the empowerment process. Models of positive and negative empowerment identify optimum conditions when patient and provider participate in service design and delivery as well as pitfalls and risks to patient and system when goals and input are mismatched. The book also translates concepts into practice with guidelines for empowerment strategies at the provider and organization levels to improve patient outcomes and system sustainability. Included in the coverage: · Empowering healthcare organizations to empower patients · A re-design of the patient-provider partnership · Patient empowerment: a requisite for sustainability · The risks of value co-destruction in service systems · The need for enlightening and managing the dark side of patient empowerment · Disentangling the relationship between individual health literacy and patient empowerment Straightforwardly written as a call for proactive change, The Bright Side and the Dark Side of Patient Empowerment is an illuminating text for scholars interested in patient empowerment and patient engagement, policymakers and managers operating in the healthcare field, and healthcare and social care providers.
The Brill Pill: A Novel
by Akemi C. BrodskyIn the not-so-distant future, organs can be re-grown from a handful of stem cells.For patients who can afford the treatment and hang on to life support for long enough, the prognosis is good. Even the most complex organ of all can be reproduced in the lab with nearly perfect accuracy. Nearly. Patients of brain regeneration face a wide range of problems, from loss of motor functions or intelligence to sociopathy. Spurred by personal tragedy, research scientist William Dalal works feverishly to improve the lives of those he has had a hand in saving. For every success, however, there is a consequence, and eventually a question arises in his mind: Are they worth it? His desire to help fades as he comes to realize a shocking truth: the monsters he has created are taking over.As Will walks a fine line between altruism and ambition, acquaintances and events change the way in which he perceives the world and the extent to which he is willing to compromise in order to make his mark on it. As the situation escalates, he finds himself dealing brain-enhancing drugs and developing life-altering treatments. In their deliverance, he sees his own—but is he deluding himself?
The Britannica Guide to the Brain
by Encyclopaedia BritannicaThe human brain has been studied for millennia, but in the past decades huge advances have occurred in neurology that have allowed scientists to reassess what we really know about the least understood part of the human body. Using technology that allows researchers to see deeper into the physical organ and record new discoveries, the latest theories affect not just our understanding of biology but also raise questions concerning consciousness, the mind and neuro-plasticity. We can now observe the activity of the brain as it performs different functions; with scanning technology we can chart the neural pathways and devise maps. The explorations have revealed surprising results. The Britannica Guide series offers an essential introduction to many of the key issues of our times. Clear, accurate, and meticulously researched the series gives both the background and analysis for when you need to know for sure what is really happening in the world, whether you are an expert, student or traveller.
The British Dentist
by Rachel BairstoPublished in association with the British museum of dentistry, this book explores the role of the dentist from its early, crude and gruesome beginnings as a sideline for barbers, wig makers and even blacksmiths! Early procedures were tortuous experiences: Extractions were by forceps or commonly by digging in and turning doorkeys which often removed the gum and bone with it or broke the jaw of the patient. The book reveals all the gorey details and explores dentistry' rise to regulation in the mid-19th century and modern 20th century advancements.
The British World and an Australian National Identity
by Jared Van DuinenThis book explores the dynamics of Anglo-Australian cricketing relations within the 'British World' in the late nineteenth and early twentieth centuries. It explores what these interactions can tell us about broader Anglo-Australian relations during this period and, in particular, the evolution of an Australian national identity. Sport was, and is, a key aspect of Australian culture. Jared van Duinen demonstrates how sport was used to rehearse an identity that would then emerge in broader cultural and political terms. Using cricket as a case study, this book contributes to the ongoing historiographical debate about the nature and evolution of an Australian national identity.
The Broca-Wernicke Doctrine
by Geert-Jan RuttenThis book discusses theories that link functions to specific anatomical brain regions. The best known of these are the Broca and Wernicke regions, and these have become synonyms for the location of productive and receptive language functions respectively. This Broca-Wernicke model has proved to be such a powerful concept that is remains the predominant view in modern clinical practice. What is fascinating, however, is that there is little evidence for this strictly localist view on language functions. Modern neuroscience and numerous clinical observations in individual patients show that language functions are represented in complex and ever-changing neural networks. It is fair to say that the model is wrong, and that Broca's and Wernicke's areas in their classic forms do not exist. This is a fascinating paradox: why do neurologists and neurosurgeons continue to use these iconic language models in everyday decision-making? In this book, the author uses his background as a neurosurgeon and a neuroscientist to provide some answers to this question. The book acquaints clinicians and researchers with the many different aspects of language representation in the brain. It provides a historical overview of functional localisation, as well as insights into the misjudgements that have kept the localist doctrine alive. It creates an awareness of the need to integrate clinical observations and neuroscientific theories if we want to progress further in clinical language research and patient care.
The Building Blocks of Life: A Nutrition Foundation for Healthcare Professionals
by TC CallisWithin the United Kingdom (UK), most mainstream healthcare practitioners receive little or no nutrition education during their years of training. As a consequence, the understanding of nutrition amongst primary care practitioners such as general practitioners, pharmacists, midwives, and practice nurses is limited and is largely focused on energy consumption and obesity. There is little knowledge of the wealth of micronutrients that underpin health, nor of the ticking timebomb of insufficient intakes of those micronutrients amongst a significant proportion of the population in the UK.The Building Blocks of Life: A Nutrition Foundation for Healthcare Professionals is a step towards redressing that balance. It sets out an informative and engaging narrative on how and why nutrition is the basis for good health. It discusses UK-specific issues with regards to diet and intakes of vitamins, minerals, essential fatty acids and other micronutrients. It also raises concerns about the potential negative health implications of the generally poor UK diet and suggests ways that healthcare practitioners can support patients in improving their long-term health outlook.Nutrition policy in the UK needs to be dragged into the 21st century and this book sets out evidence-based arguments which challenge current public health myths such as the idea that 10 micrograms of vitamin D is all anyone needs or the messaging around the consumption of saturated fat vs highly processed seed oils or that everyone can get all the nutrients they need from a varied and balanced diet.Although The Building Blocks of Life: A Nutrition Foundation for Healthcare Professionals focuses on concerns around poor diet and the consequent micronutrient inadequacies in the UK, the nutritional detail is relevant no matter where you are in the world. Everyone eats, all the time. It is time that mainstream medicine looked towards food as both a cause and a solution to many of the chronic degenerative conditions that plague modern life.
The Built Environment and Public Health
by Russell P. LopezThe Built Environment and Public HealthThe Built Environment and Public Health explores the impact on our health of the environments we build for ourselves, and how public health and urban planning can work together to build settings that that promote healthy living. This comprehensive text covers origins and foundations of the built environment as a public health focus and its joint history with urban planning, transportation and land use, infrastructure and natural disasters, assessment tools, indoor air quality, water quality, food security, health disparities, mental health, social capital, and environmental justice. The Built Environment and Public Health explores such timely issues as: Basics of the built environment and evidence for its influences How urban planning and public health intersect How infrastructure improvements can address chronic diseases and conditions Meeting the challenges of natural disasters Policies to promote walking and mass transit Approaches to assess and improve air quality and our water supply Policies that improve food security and change how Americans get their food How the built environment can address needs of vulnerable populations Evidence-based design practices for hospitals and health care facilities Mental health, stressors, and health care environments Theories and programs to improve social capital of low-income communities How the built environment addresses issues of health equity and environmental justiceThis important textbook and resource includes chapter learning objectives, summaries, questions for discussion, and listings of key terms. Companion Web site: www.josseybass.com/go/lopez
The Burden of Adult ADHD in Comorbid Psychiatric and Neurological Disorders
by Stefano Pallanti Luana SalernoThis book highlights the importance of investigating for ADHD in adults with attention difficulties, poor memory and executive function impairments. The authors advocate a neurodevelopmental assessment approach in all phases of life, and explain how to perform such assessments. The identification of ADHD in adults with other psychiatric and neurological disorders will lead to a better response to treatments, and as a result reduce its social, economic and personal burden. ADHD can no longer be considered solely a pediatric condition, as it occurs in a significant proportion of adults worldwide. However, ADHD in adults is often unrecognized and untreated. Diagnosing the disorder in adulthood is a challenge, due not only to the different clinical presentation in this phase of life, but also to the fact that other conditions may mask the symptoms. ADHD constitutes a hidden comorbidity with a detrimental impact of those affected, and a poor response (or even non-response) to several treatments. Intended for psychiatrists, neurologists, specialists in gerontology and neuropsychology, this book is an indispensable resource for all mental health practitioners who want to optimize the treatment of patients affected by psychiatric and neurological disorders who respond poorly to standard treatments.
The Burnout Society
by translated by Erik Butler Byung-Chul HanOur competitive, service-oriented societies are taking a toll on the late-modern individual. Rather than improving life, multitasking, "user-friendly" technology, and the culture of convenience are producing disorders that range from depression to attention deficit disorder to borderline personality disorder. Byung-Chul Han interprets the spreading malaise as an inability to manage negative experiences in an age characterized by excessive positivity and the universal availability of people and goods. Stress and exhaustion are not just personal experiences, but social and historical phenomena as well. Denouncing a world in which every against-the-grain response can lead to further disempowerment, he draws on literature, philosophy, and the social and natural sciences to explore the stakes of sacrificing intermittent intellectual reflection for constant neural connection.
The Business Basics of Building and Managing a Healthcare Practice: A Guide For Physicians In Training
by Neil Baum Marc J. KahnThis book is intended to be a roadmap towards a successful practice for medical students, residents, fellows, and doctors. This roadmap focuses on how to build and manage a medical practice, and can be applied regardless if the reader is employed, joins a small group, or if they are a doctor who decides to start their own practice. Part I covers the basic business concepts that every physician needs to know. Chapters emphasize the benefits that accrue to a physician who understands the basics of business. Part II provides a guide for doctors who are beginning a medical practice. The chapters define the various options for doctors’ employment such as solo practice, group practice, and academic medicine. The section also includes the process of negotiating contracts, identifying the advisers who help physicians become successful, and secure within their field and practice. The final part emphasizes strategies on how to build and grow a successful practice by covering topics such as hiring staff, employee motivation, creating a brand, gaining recognition, online reputation and presence, crisis management, integrating new technology, and work/life balance.The Business Basics of Building and Managing a Healthcare Practice serves as a valuable resource that helps doctors make a difference in the lives of their patients, as well as help them make good financial decisions.
The Business Planning Tool Kit: A Workbook For The Primary Care Team
by Annie PhilipsAlthough all primary care organisations have to develop business plans at every level, for many this is a new experience. This book will show the reader how., The Business Planning Tool Kit is a practical, comprehensive book that contains all the reader needs to know about business planning in primary care. The book includes topics on what to include in a business plan, personnel, finances, premises and information management. It is an interactive guide including links to websites that have practical templates for the reader to download and use. It takes general practitioners, practice managers, and managers in primary care groups, trusts, and health authorities through the business planning process in a clear, straightforward way., This book provides a whole new way of looking at how general practice can be managed and it does so in the form of a manual which gives whoever takes on the task the tools to do so. The layout of the book is a joy. Every section has sheets on which staff members can write their comments on the issue in hand. Users of this book are likely to find themselves in a healthier practice because of it.’ Andrew Polmear, in the Foreword