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The Breastfeeding Book: Everything You Need to Know About Nursing Your Child from Birth Through Weaning
by William Sears Martha SearsFrom North Americas foremost baby and childcare experts, the newest addition to the bestselling Sears Parenting Library--the new breastfeeding bible for nursing mothers. In recent years there has been a resurgence of interest in breastfeeding. Yet first-time mothers often lack the support and the knowledge they need. Many of the available books fail to address the practical challenges that confront many women (especially women who work outside the home) when they choose to breastfeed. For these women, The Breastfeeding Book is a godsend with comprehensive, reassuring, authoritative information on: how to get started, increasing your milk supply, breastfeeding in absentia, and making sure that your nursing baby gets the nutrition he/she needs. Taking a realistic, contemporary approach, the Searses bring an age-old practice completely up to date.
The Breath of Life: An Introduction to Craniosacral Biodynamics
by Franklyn Sills Cherionna Menzam-SillsA unique approach to Biodynamic Craniosacral Therapy, a whole-body healing therapy focused on working with the forces underlying health and healing Cherionna Menzam-Sills draws on her extensive background in pre- and perinatal psychology, embryology, bodywork, Continuum Movement, and other somatic therapies—as well as years of working with her husband, Biodynamics pioneer Franklyn Sills—to present this accessible introduction to the meditative healing practice of Biodynamic Craniosacral Therapy (BCST). This book offers a personal journey of embodied inquiry into each element of biodynamic session work, using meditative explorations, personal descriptions, and illustrations to convey the essence of Biodynamics. It emphasizes breathing and body awareness exercises that help the practitioner become more attuned to her own body so that she can create an effective relational field with her client. An essential guide for new practitioners, students, and clients—as well as a valuable reference for experienced practitioners—this book illuminates the path toward the intelligent formative forces of the mysterious presence called "the breath of life" and its transformative power for health and wholeness.
The Breathless Heart
by Michele Emdin Alberto Giannoni Claudio PassinoThis book systematically focuses on central sleep apneas, analyzing their relationship especially with heart failure and discussing recent research results and emerging treatment strategies based on feedback modulation. The opening chapters present historical background information on Cheyne-Stokes respiration (CSR), clarify terminology, and explain the mechanics and chemistry of respiration. Following a description of the physiology of respiration, the pathophysiology underlying central apneas in different disorders and particularly in heart failure is discussed. The similarities and differences of obstructive and central apneas are then considered. The book looks beyond the concept of sleep apnea to daytime CSR and periodic breathing during effort and contrasts the opposing views of CSR as a compensatory phenomenon or as detrimental to the failing heart. The diagnostic tools currently in use for the detection of CSR are thoroughly reviewed, with guidance on interpretation of findings. The book concludes by describing the various forms of treatment that are available for CSR and by explaining how to select patients for treatment.
The Bridge Between Bioethics and Medical Practice: Medical Professionalism (The International Library of Bioethics #98)
by Marko Ćurković Ana BorovečkiThis book provides insights into dynamic and complex interrelationships between professionalism and medical practice. It does so by looking into the most relevant and recent theoretical and practical frameworks and by systematizing and integrating extensive and growing literature on medical professionalism. Through honest and prudent contributions from very diverse backgrounds and contexts, this book provides an understanding of medical professionalism derived from a broader historical and cultural context in order to contribute to everyday professional life and practice – the very place of its existence. The book presents the conflicting and sometimes irreconcilable demands and challenges physicians face in everyday practice. A better understanding of these fundamental issues is the only way for medicine to maintain and preserve its unique morality, the same one that enabled its existence in the first place. The book is relevant for everyone immersed and interested in the subject of medical professionalism as a resource, which may ease or guide them through the complexities of issues at hand. It will also contribute to the ongoing debate on medical professionalism, medical ethics, bioethics, and professionalism and ethics in general.
The Bright Hour: A Memoir of Living and Dying
by Nina Riggs* INSTANT NEW YORK TIMES BESTSELLER * &“Stunning…heartrending…this year&’s When Breath Becomes Air.&” —Nora Krug, The Washington Post &“Beautiful and haunting.&” —Matt McCarthy, MD, USA TODAY &“Deeply affecting…simultaneously heartbreaking and funny.&” —People (Book of the Week) &“Vivid, immediate.&” —Laura Collins-Hughes, The Boston Globe Starred reviews from * Kirkus Reviews * Publishers Weekly * Library Journal * Best Books of 2017 Selection by * The Washington Post * Most Anticipated Summer Reading Selection by * The Washington Post * Entertainment Weekly * Glamour * The Seattle Times * Vulture * InStyle * Bookpage * Bookriot * Real Simple * The Atlanta Journal-Constitution * The New York Times bestseller by poet Nina Riggs, mother of two young sons and the direct descendant of Ralph Waldo Emerson, is &“a stunning…heart-rending meditation on life…It is this year&’s When Breath Becomes Air&” (The Washington Post).We are breathless but we love the days. They are promises. They are the only way to walk from one night to the other. Poet and essayist Nina Riggs was just thirty-seven years old when initially diagnosed with breast cancer—one small spot. Within a year, she received the devastating news that her cancer was terminal. How does a dying person learn to live each day &“unattached to outcome&”? How does one approach the moments, big and small, with both love and honesty? How does a young mother and wife prepare her two young children and adored husband for a loss that will shape the rest of their lives? How do we want to be remembered? Exploring motherhood, marriage, friendship, and memory, Nina asks: What makes a meaningful life when one has limited time? &“Profound and poignant&” (O, The Oprah Magazine), The Bright Hour is about how to make the most of all the days, even the painful ones. It&’s about the way literature, especially Nina&’s direct ancestor, Ralph Waldo Emerson, and her other muse, Montaigne, can be a balm and a form of prayer. Brilliantly written and exceptionally moving, it&’s a &“deeply affecting memoir, a simultaneously heartbreaking and funny account of living with loss and the specter of death. As Riggs lyrically, unflinchingly details her reality, she finds beauty and truth that comfort even amid the crushing sadness&” (People, Book of the Week). Tender and heartwarming, The Bright Hour &“is a gentle reminder to cherish each day&” (Entertainment Weekly, Best New Books) and offers us this important perspective: &“You can read a multitude books about how to die, but Riggs, a dying woman, will show you how to live&” (The New York Times Book Review, Editor&’s Choice).
The Bright Side and the Dark Side of Patient Empowerment: Co-creation and Co-destruction of Value in the Healthcare Environment (SpringerBriefs in Public Health)
by Rocco PalumboPatient empowerment as a key component in the future of healthcare systems is the focus of this concise in-depth analysis. It begins by defining patient empowerment as a collaborative partnership linking patients, providers, and systems, and examines the roles of health literacy, provider-patient and system-patient communication, and patient-centered care in the empowerment process. Models of positive and negative empowerment identify optimum conditions when patient and provider participate in service design and delivery as well as pitfalls and risks to patient and system when goals and input are mismatched. The book also translates concepts into practice with guidelines for empowerment strategies at the provider and organization levels to improve patient outcomes and system sustainability. Included in the coverage: · Empowering healthcare organizations to empower patients · A re-design of the patient-provider partnership · Patient empowerment: a requisite for sustainability · The risks of value co-destruction in service systems · The need for enlightening and managing the dark side of patient empowerment · Disentangling the relationship between individual health literacy and patient empowerment Straightforwardly written as a call for proactive change, The Bright Side and the Dark Side of Patient Empowerment is an illuminating text for scholars interested in patient empowerment and patient engagement, policymakers and managers operating in the healthcare field, and healthcare and social care providers.
The Brill Pill: A Novel
by Akemi C. BrodskyIn the not-so-distant future, organs can be re-grown from a handful of stem cells.For patients who can afford the treatment and hang on to life support for long enough, the prognosis is good. Even the most complex organ of all can be reproduced in the lab with nearly perfect accuracy. Nearly. Patients of brain regeneration face a wide range of problems, from loss of motor functions or intelligence to sociopathy. Spurred by personal tragedy, research scientist William Dalal works feverishly to improve the lives of those he has had a hand in saving. For every success, however, there is a consequence, and eventually a question arises in his mind: Are they worth it? His desire to help fades as he comes to realize a shocking truth: the monsters he has created are taking over.As Will walks a fine line between altruism and ambition, acquaintances and events change the way in which he perceives the world and the extent to which he is willing to compromise in order to make his mark on it. As the situation escalates, he finds himself dealing brain-enhancing drugs and developing life-altering treatments. In their deliverance, he sees his own—but is he deluding himself?
The Britannica Guide to the Brain
by Encyclopaedia BritannicaThe human brain has been studied for millennia, but in the past decades huge advances have occurred in neurology that have allowed scientists to reassess what we really know about the least understood part of the human body. Using technology that allows researchers to see deeper into the physical organ and record new discoveries, the latest theories affect not just our understanding of biology but also raise questions concerning consciousness, the mind and neuro-plasticity. We can now observe the activity of the brain as it performs different functions; with scanning technology we can chart the neural pathways and devise maps. The explorations have revealed surprising results. The Britannica Guide series offers an essential introduction to many of the key issues of our times. Clear, accurate, and meticulously researched the series gives both the background and analysis for when you need to know for sure what is really happening in the world, whether you are an expert, student or traveller.
The British Dentist
by Rachel BairstoPublished in association with the British museum of dentistry, this book explores the role of the dentist from its early, crude and gruesome beginnings as a sideline for barbers, wig makers and even blacksmiths! Early procedures were tortuous experiences: Extractions were by forceps or commonly by digging in and turning doorkeys which often removed the gum and bone with it or broke the jaw of the patient. The book reveals all the gorey details and explores dentistry' rise to regulation in the mid-19th century and modern 20th century advancements.
The British World and an Australian National Identity
by Jared Van DuinenThis book explores the dynamics of Anglo-Australian cricketing relations within the 'British World' in the late nineteenth and early twentieth centuries. It explores what these interactions can tell us about broader Anglo-Australian relations during this period and, in particular, the evolution of an Australian national identity. Sport was, and is, a key aspect of Australian culture. Jared van Duinen demonstrates how sport was used to rehearse an identity that would then emerge in broader cultural and political terms. Using cricket as a case study, this book contributes to the ongoing historiographical debate about the nature and evolution of an Australian national identity.
The Broca-Wernicke Doctrine
by Geert-Jan RuttenThis book discusses theories that link functions to specific anatomical brain regions. The best known of these are the Broca and Wernicke regions, and these have become synonyms for the location of productive and receptive language functions respectively. This Broca-Wernicke model has proved to be such a powerful concept that is remains the predominant view in modern clinical practice. What is fascinating, however, is that there is little evidence for this strictly localist view on language functions. Modern neuroscience and numerous clinical observations in individual patients show that language functions are represented in complex and ever-changing neural networks. It is fair to say that the model is wrong, and that Broca's and Wernicke's areas in their classic forms do not exist. This is a fascinating paradox: why do neurologists and neurosurgeons continue to use these iconic language models in everyday decision-making? In this book, the author uses his background as a neurosurgeon and a neuroscientist to provide some answers to this question. The book acquaints clinicians and researchers with the many different aspects of language representation in the brain. It provides a historical overview of functional localisation, as well as insights into the misjudgements that have kept the localist doctrine alive. It creates an awareness of the need to integrate clinical observations and neuroscientific theories if we want to progress further in clinical language research and patient care.
The Building Blocks of Life: A Nutrition Foundation for Healthcare Professionals
by TC CallisWithin the United Kingdom (UK), most mainstream healthcare practitioners receive little or no nutrition education during their years of training. As a consequence, the understanding of nutrition amongst primary care practitioners such as general practitioners, pharmacists, midwives, and practice nurses is limited and is largely focused on energy consumption and obesity. There is little knowledge of the wealth of micronutrients that underpin health, nor of the ticking timebomb of insufficient intakes of those micronutrients amongst a significant proportion of the population in the UK.The Building Blocks of Life: A Nutrition Foundation for Healthcare Professionals is a step towards redressing that balance. It sets out an informative and engaging narrative on how and why nutrition is the basis for good health. It discusses UK-specific issues with regards to diet and intakes of vitamins, minerals, essential fatty acids and other micronutrients. It also raises concerns about the potential negative health implications of the generally poor UK diet and suggests ways that healthcare practitioners can support patients in improving their long-term health outlook.Nutrition policy in the UK needs to be dragged into the 21st century and this book sets out evidence-based arguments which challenge current public health myths such as the idea that 10 micrograms of vitamin D is all anyone needs or the messaging around the consumption of saturated fat vs highly processed seed oils or that everyone can get all the nutrients they need from a varied and balanced diet.Although The Building Blocks of Life: A Nutrition Foundation for Healthcare Professionals focuses on concerns around poor diet and the consequent micronutrient inadequacies in the UK, the nutritional detail is relevant no matter where you are in the world. Everyone eats, all the time. It is time that mainstream medicine looked towards food as both a cause and a solution to many of the chronic degenerative conditions that plague modern life.
The Built Environment and Public Health
by Russell P. LopezThe Built Environment and Public HealthThe Built Environment and Public Health explores the impact on our health of the environments we build for ourselves, and how public health and urban planning can work together to build settings that that promote healthy living. This comprehensive text covers origins and foundations of the built environment as a public health focus and its joint history with urban planning, transportation and land use, infrastructure and natural disasters, assessment tools, indoor air quality, water quality, food security, health disparities, mental health, social capital, and environmental justice. The Built Environment and Public Health explores such timely issues as: Basics of the built environment and evidence for its influences How urban planning and public health intersect How infrastructure improvements can address chronic diseases and conditions Meeting the challenges of natural disasters Policies to promote walking and mass transit Approaches to assess and improve air quality and our water supply Policies that improve food security and change how Americans get their food How the built environment can address needs of vulnerable populations Evidence-based design practices for hospitals and health care facilities Mental health, stressors, and health care environments Theories and programs to improve social capital of low-income communities How the built environment addresses issues of health equity and environmental justiceThis important textbook and resource includes chapter learning objectives, summaries, questions for discussion, and listings of key terms. Companion Web site: www.josseybass.com/go/lopez
The Burden of Adult ADHD in Comorbid Psychiatric and Neurological Disorders
by Stefano Pallanti Luana SalernoThis book highlights the importance of investigating for ADHD in adults with attention difficulties, poor memory and executive function impairments. The authors advocate a neurodevelopmental assessment approach in all phases of life, and explain how to perform such assessments. The identification of ADHD in adults with other psychiatric and neurological disorders will lead to a better response to treatments, and as a result reduce its social, economic and personal burden. ADHD can no longer be considered solely a pediatric condition, as it occurs in a significant proportion of adults worldwide. However, ADHD in adults is often unrecognized and untreated. Diagnosing the disorder in adulthood is a challenge, due not only to the different clinical presentation in this phase of life, but also to the fact that other conditions may mask the symptoms. ADHD constitutes a hidden comorbidity with a detrimental impact of those affected, and a poor response (or even non-response) to several treatments. Intended for psychiatrists, neurologists, specialists in gerontology and neuropsychology, this book is an indispensable resource for all mental health practitioners who want to optimize the treatment of patients affected by psychiatric and neurological disorders who respond poorly to standard treatments.
The Burnout Society
by translated by Erik Butler Byung-Chul HanOur competitive, service-oriented societies are taking a toll on the late-modern individual. Rather than improving life, multitasking, "user-friendly" technology, and the culture of convenience are producing disorders that range from depression to attention deficit disorder to borderline personality disorder. Byung-Chul Han interprets the spreading malaise as an inability to manage negative experiences in an age characterized by excessive positivity and the universal availability of people and goods. Stress and exhaustion are not just personal experiences, but social and historical phenomena as well. Denouncing a world in which every against-the-grain response can lead to further disempowerment, he draws on literature, philosophy, and the social and natural sciences to explore the stakes of sacrificing intermittent intellectual reflection for constant neural connection.
The Business Basics of Building and Managing a Healthcare Practice: A Guide For Physicians In Training
by Neil Baum Marc J. KahnThis book is intended to be a roadmap towards a successful practice for medical students, residents, fellows, and doctors. This roadmap focuses on how to build and manage a medical practice, and can be applied regardless if the reader is employed, joins a small group, or if they are a doctor who decides to start their own practice. Part I covers the basic business concepts that every physician needs to know. Chapters emphasize the benefits that accrue to a physician who understands the basics of business. Part II provides a guide for doctors who are beginning a medical practice. The chapters define the various options for doctors’ employment such as solo practice, group practice, and academic medicine. The section also includes the process of negotiating contracts, identifying the advisers who help physicians become successful, and secure within their field and practice. The final part emphasizes strategies on how to build and grow a successful practice by covering topics such as hiring staff, employee motivation, creating a brand, gaining recognition, online reputation and presence, crisis management, integrating new technology, and work/life balance.The Business Basics of Building and Managing a Healthcare Practice serves as a valuable resource that helps doctors make a difference in the lives of their patients, as well as help them make good financial decisions.
The Business Planning Tool Kit: A Workbook For The Primary Care Team
by Annie PhilipsAlthough all primary care organisations have to develop business plans at every level, for many this is a new experience. This book will show the reader how., The Business Planning Tool Kit is a practical, comprehensive book that contains all the reader needs to know about business planning in primary care. The book includes topics on what to include in a business plan, personnel, finances, premises and information management. It is an interactive guide including links to websites that have practical templates for the reader to download and use. It takes general practitioners, practice managers, and managers in primary care groups, trusts, and health authorities through the business planning process in a clear, straightforward way., This book provides a whole new way of looking at how general practice can be managed and it does so in the form of a manual which gives whoever takes on the task the tools to do so. The layout of the book is a joy. Every section has sheets on which staff members can write their comments on the issue in hand. Users of this book are likely to find themselves in a healthier practice because of it.’ Andrew Polmear, in the Foreword
The Business of Baby
by Jennifer MargulisWhy, despite our state-of-the-art medical technology, does the United States have among the highest maternal and infant mortality rates in the industrialized world? Why do pregnant women who are planning to breastfeed receive "free" samples of infant formula from American obstetricians? Why are American newborns given a vaccine at birth against hepatitis B, a sexually transmitted disease? The Business of Baby, an eye-opening work of investigative journalism, exposes how our current cultural practices during pregnancy, childbirth, and the first year of a baby's life are not based on the best evidence or the most modern science, revealing how American moms and their babies are being undermined by corporate interests. An illuminating combination of meticulous research and in-depth interviews with parents, doctors, midwives, nurses, health care administrators, and scientists, Margulis's impassioned and eloquent critique is shocking, groundbreaking, and revelatory. The Business of Baby arms parents with the information they need to make informed decisions about their own health and the health of their infants.
The Business of Baby
by Jennifer MargulisWhy, despite our state-of-the-art medical technology, does the United States have among the highest maternal and infant mortality rates in the industrialized world? Why do pregnant women who are planning to breastfeed receive "free" samples of infant formula from American obstetricians? Why are American newborns given a vaccine at birth against hepatitis B, a sexually transmitted disease? The Business of Baby, an eye-opening work of investigative journalism, exposes how our current cultural practices during pregnancy, childbirth, and the first year of a baby's life are not based on the best evidence or the most modern science, revealing how American moms and their babies are being undermined by corporate interests. An illuminating combination of meticulous research and in-depth interviews with parents, doctors, midwives, nurses, health care administrators, and scientists, Margulis's impassioned and eloquent critique is shocking, groundbreaking, and revelatory. The Business of Baby arms parents with the information they need to make informed decisions about their own health and the health of their infants.
The Business of Bioscience
by Craig D. ShimasakiThe Business of Bioscience: What goes into making a Biotechnology Product captivatingly describes the unique and challenging facets within the exciting field of biotechnology business and medical product innovation. Biotechnology is the melding of business and science and, therefore, creates different challenges than those faced by other industries. There are longer development times, costly product development and clinical trials, unique talent requirements, and a changing regulatory environment. In this book you will find practical answers to: Why does it take so long to develop a biotechnology product? What is involved in making a therapeutic or diagnostic? How much money is needed to develop a product idea from bench to bedside? What are the characteristics and backgrounds of entrepreneurs who lead these organizations? How do you go about starting a biotechnology company? This book contains a wealth of technical, business and leadership insights conveyed with a "behind the scenes" look into the everyday challenges in biotechnology product development. The Business of Bioscience is written in a step-wise fashion building upon precepts and summarizing best practices for establishing and growing a successful biotechnology company. Content is presented in a way that is applicable to the novice, through to the experienced biotech or pharmaceutical executive and will interest all audiences having an interest in this dynamic field. Fundamental topics are covered in informative and interesting detail such as the selection of product development milestones and their impact on the valuation of the company, choosing a company business model and managing risk, hiring a biotech dream team, the virtual company, the regulatory process for approving products through the FDA, clinical trials and objectives and raising multiple forms of capital. Within this book you will also learn practical aspects that can be applied to virtually any organization. Such topics include developing a company culture and its hidden competitive strength; leadership and core values - not just for managers but for all employees; the organizational life stages of a company, when and why management style needs to change. This book is a tremendous resource for scientists, professors, medical researchers, pharmaceutical industry employees, venture capital professionals, biotechnology research analysts, business persons, MBA students and those who have a curiosity about what goes into the development of a biotechnology product. For more information please visit: www.businessofbioscience.com
The Business of Birth: Malpractice and Maternity Care in the United States
by Louise Marie RothHow the fear of malpractice affects mothers and reproductive choicesGiving birth is a monumental event, not only in the personal life of the woman giving birth, but as a medical process and procedure. In The Business of Birth, Louise Marie Roth explores the process of giving birth, and the ways in which medicine and law interact to shape maternity care.Focusing on the United States, Roth explores how the law creates an environment where medical providers, malpractice attorneys, and others limit women’s rights and choices during birth. She shows how a fear of liability risk often drives the decision-making process of medical providers, who prioritize hospital efficiency over patient safety, to the detriment of mothers themselves.Ultimately, Roth advocates for an approach that protects the reproductive rights of mothers. A comprehensive overview, The Business of Birth provides valuable insight into the impact of the law on mothers, medical providers, maternity care practices, and others in the United States.
The Business of Building and Managing a Healthcare Practice: Going Beyond the Basics
by Neil Baum Marc J. Kahn Jeffery DaigrepontBuilding on the foundation of the previous edition, this book takes readers to the next level of management of medical practices for the 21st century. The road to becoming a physician is not an easy one to travel, nor does it become easier once a doctor completes his\her training. After a long and arduous training process, doctors embark on their professional journey, and there are major crossroads that are fraught with challenges, unknowns and risk. The transition to professional practice is daunting, and many physicians leave their training unprepared for the business of medicine. Even at the peak of their careers, sustaining a successful and profitable practice is not easy. Opening chapters revisit the basic business concepts that every physician needs to know, emphasizing the benefits that accrue to a physician who understands the basics of business, from accounting and contracts to managing people and personal finances. The next set of chapters offers a roadmap for doctors who are beginning a medical practice and will include new methods and procedures that have become available since the original edition, defining the various options for doctors’ employment such as solo practice, group practice and academic medicine. The final chapters emphasize strategies on how to build and grow a successful practice, including the use of technology and telemedicine, cybersecurity, marketing and much more.Unfortunately, not every doctor has the background, training and skills to manage a medical practice. The Business of Building and Managing a Healthcare Practice simplifies the process of business management and provides the practicing physician with knowledge to be able to enjoy the business component of his\her medical practice.
The Business of Geriatrics
by Michael WassermanThis book takes a fresh look at how caring for Medicare beneficiaries can lead to success in today's healthcare marketplace. Using examples from highly successful practice models, the book will take the reader through the key components necessary to run a profitable geriatric practice. The author, who co-founded what became one of the largest geriatric private practices in the country, discusses each part of the continuum of care from the perspective of the provider-client relationship, highlighting the importance of business cultures in this environment. The text also features an overview of payment models, starting with traditional fee-for-service, insurance (Medicare HMO's), and finishing with the concept of bundled payment models that have been heralded as the future of physician reimbursement. Finally, this book focuses on the practical aspects of business planning, budgeting and hiring and concludes with chapters about the key challenges faced by a geriatric practice, focusing on provider productivity, coding and billing, and dealing with potential competition in the marketplace. The Business of Geriatrics is the ultimate business guide for primary care physicians, geriatricians, residents, medical students, healthcare administrators, policymakers, business and medical administrative students, and practice managers.
The Business of Healthcare Innovation
by Lawton Robert BurnsThe Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the economics and rationale of product development, pricing, sales and marketing, contract negotiations with buyers, alliances versus mergers, business strategies and prospects for growth. Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation's economy.
The Business of Maternity Care: A Guide for Midwives and Doulas Setting Up in Private Practice
by Denise TiranThis book provides a guide for midwives and doulas who want to establish a maternity-related business offering services such as pregnancy complementary therapies, antenatal classes, lactation support or full doula care. The book is designed to help potential entrepreneurs explore whether this is the right decision for them and provides guidance on the legal, financial and business aspects of setting up in private practice, specifically tailored to maternity care. Advice is given on marketing and pricing and there is debate around the professional and ethical issues for midwives and doulas, including avoiding conflicts of interest and maintaining professional integrity. Case studies of midwives and doulas who have taken the step to set up in private practice are included, and there are various activities to help the reader with their personal plans for their business.