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Advances in Conceptual Modeling: ER 2019 Workshops FAIR, MREBA, EmpER, MoBiD, OntoCom, and ER Doctoral Symposium Papers, Salvador, Brazil, November 4–7, 2019, Proceedings (Lecture Notes in Computer Science #11787)
by Giancarlo Guizzardi Frederik Gailly Rita Suzana Pitangueira MacielThis book constitutes the refereed proceedings of five workshops symposia, held at the 38th International Conference on Conceptual Modeling, ER 2019, in Salvador, Brazil, in November 2019. The 34 papers promote and disseminate research on theories of concepts underlying conceptual modeling, methods and tools for developing and communicating conceptual models, techniques for transforming conceptual models into effective implementations, and the impact of conceptual modeling techniques on databases, business strategies and information systems. The following workshops are included in this volume: Workshop on Conceptual Modeling, Ontologies and Metadata Management for FAIR Data (FAIR), 6th Workshop on Conceptual Modeling in Requirements Engineering and Business Analysis (MREBA), 2nd International Workshop on Empirical Methods in Conceptual Modeling (EmpER), 8th International Workshop on Modeling and Management of Big Data (MoBiD19), and 7th International Workshop on Ontologies andConceptual Modelling (OntoCom).
Advances in Geoethics and Groundwater Management: Proceedings of the 1st Congress on Geoethics and Groundwater Management (GEOETH&GWM'20), Porto, Portugal 2020 (Advances in Science, Technology & Innovation)
by Silvia Peppoloni Helder I. Chaminé Manuel Abrunhosa António ChambelThis book gathers the peer-reviewed proceedings of the 1st congress on Geoethics & Groundwater Management (GEOETH&GWM'20), held in Porto, Portugal, in an online format on 18-22 May 2020. Hosted in School of Engineering (ISEP), Polytechnic of Porto based on Porto city (a UNESCO World Heritage Site), the international conference focused on what has now been dubbed “hydrogeoethics”, a novel transdisciplinary, scientific field integrating all dimensions of geoethics in groundwater science and practice. Given its scope, the book is of interest to all researchers and practitioners in the geosciences, hydrology, water resources, hydrogeology, natural resources management, environment, engineering, law, sociology, education, philosophy, culture, among others.This joint congress is the result of a collaborative agreement between the IAH (International Association of Hydrogeologists) and IAPG (International Association for Promoting Geoethics) and reflects the need for concerted actions to achieve sustainable development.The diversity, scale, significance and increasing magnitude of anthropogenic interactions with aquifers and groundwater, which often involve conflicting values or interests, call for analysis, discussions and decisions on the part of the agents involved, e.g. groundwater scientists, policymakers, managers, organisations, professionals and citizens. This approach calls for a responsible, sustainable and human approach to groundwater use and management.The groundwater community involved in the exploration and exploitation, use and management of this increasingly vital natural resource is becoming more and more aware that ethical issues pervade all our attitudes from concept to action and need to be addressed. Diverse values and cultures, science and education, law and policies, human and natural environments and the public and the economic sectors view groundwater and its value and/or role differently. The authors believe that in a globalised and interconnected world, common ground must be found in the interest of peace, human development and sustainability. The main topics covered here include:1. Fundamentals of hydrogeoethics: cultures, principles and geoethical values on groundwater science and engineering2. Lessons for a resilient and sustainable future with hydrogeoethics: case studies of geoethics in groundwater science-engineering, profession, and management3. Scientific and humanistic components of hydrogeoethics in groundwater education and professional training 4. Socio-hydrogeology and ethical groundwater management 5. Geoethics of decision making under uncertainty and ethical issues in neglecting groundwater functioning 6. Groundwater: geological, legal, social, and ethical challenges of a unique natural resource
Advances in Healthcare Informatics and Analytics (Annals of Information Systems #19)
by Ashish Gupta Vimla L. Patel Robert A. GreenesThis important new volume presents recent research in healthcare information technology and analytics. Individual chapters look at such issues as the impact of technology failure on electronic prescribing behavior in primary care; attitudes toward electronic health records; a latent growth modeling approach to understanding lifestyle decisions based on patient historical data; designing an integrated surgical care delivery system using axiomatic design and petri net modeling; and failure in a dynamic decision environment, particularly in treating patients with a chronic disease. Other chapters look at such topics as the impact of information technology integration in integrated delivery systems; operations and supply chain control for inventory management in a health system pharmacy; decision-theoretic assistants based on contextual gesture recognition; evaluating emergency response medical information systems; clinical decision support in critical care; virtual worlds in healthcare; and natural language processing for understanding contraceptive use at the VA.
Advances in Mathematics and Applications: Celebrating 50 years of the Institute of Mathematics, Statistics and Scientific Computing, University of Campinas
by Carlile Lavor Francisco A. GomesThis book celebrates the 50th anniversary of the Institute of Mathematics, Statistics and Scientific Computing (IMECC) of the University of Campinas, Brazil, by offering reviews of selected research developed at one of the most prestigious mathematics institutes in Latin America. Written by senior professors at the IMECC, it covers topics in pure and applied mathematics and statistics ranging from differential geometry, dynamical systems, Lie groups, and partial differential equations to computational optimization, mathematical physics, stochastic process, time series, and more. A report on the challenges and opportunities of research in applied mathematics - a highly active field of research in the country - and highlights of the Institute since its foundation in 1968 completes this historical volume, which is unveiled in the same year that the International Mathematical Union (IMU) names Brazil as a member of the Group V of countries with the most relevant contributions in mathematics.
Advances in Natural Deduction: A Celebration of Dag Prawitz's Work (Trends in Logic #39)
by Luiz Carlos Pereira Edward Hermann Haeusler Valeria De PaivaThis collection of papers, celebrating the contributions of Swedish logician Dag Prawitz to Proof Theory, has been assembled from those presented at the Natural Deduction conference organized in Rio de Janeiro to honour his seminal research. Dag Prawitz's work forms the basis of intuitionistic type theory and his inversion principle constitutes the foundation of most modern accounts of proof-theoretic semantics in Logic, Linguistics and Theoretical Computer Science. The range of contributions includes material on the extension of natural deduction with higher-order rules, as opposed to higher-order connectives, and a paper discussing the application of natural deduction rules to dealing with equality in predicate calculus. The volume continues with a key chapter summarizing work on the extension of the Curry-Howard isomorphism (itself a by-product of the work on natural deduction), via methods of category theory that have been successfully applied to linear logic, as well as many other contributions from highly regarded authorities. With an illustrious group of contributors addressing a wealth of topics and applications, this volume is a valuable addition to the libraries of academics in the multiple disciplines whose development has been given added scope by the methodologies supplied by natural deduction. The volume is representative of the rich and varied directions that Prawitz work has inspired in the area of natural deduction.
Advances in Pilot Wave Theory: From Experiments to Foundations (Boston Studies in the Philosophy and History of Science #344)
by Paulo Castro John W. M. Bush José CrocaThis book provides a state-of-the-art review of Pilot Wave Theory at the beginning of the XXI century. It contains the best contributions of the first International Conference on Advances in Pilot Wave Theory, held in Lisbon in 2021. The event brought together physicists from the new emerging field of Hydrodynamic Quantum Analogs (HQA) and philosophers of science. Three main themes were discussed: 1. Hydrodynamic quantum analogs, 2. Theoretical advances in pilot wave physics and, 3. Philosophical foundations of pilot wave theory. Recent experimental work in HQA has provided impetus to develop the pilot-wave approach into a realistic basis of quantum mechanics, specifically a dynamical completion of the existing theory of quantum statistics. To that end, the meeting featured theoretical work that advanced Louis de Broglie original pilot wave theory. This collection shows how several aspects of quantum systems have been reproduced in the hydrodynamic environment, and how the power of analogy suggests the possibility of a relatively intelligible quantum realm. Most notably, the notion of memory, as engendered in the pilot-wave-hydrodynamic system, suggests a profitable direction to explore in developing a more complete description of quantum phenomena. This book is expected to be of great interest to physicists, computer scientists and philosophers of science interested in the foundations of Quantum Mechanics. Chapter 1 and Chapter 12 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Advances in Proof Theory (Progress in Computer Science and Applied Logic #28)
by Thomas Studer Thomas Strahm Reinhard KahleThe aim of this volume is to collect original contributions by the best specialists from the area of proof theory, constructivity, and computation and discuss recent trends and results in these areas. Some emphasis will be put on ordinal analysis, reductive proof theory, explicit mathematics and type-theoretic formalisms, and abstract computations. The volume is dedicated to the 60th birthday of Professor Gerhard Jäger, who has been instrumental in shaping and promoting logic in Switzerland for the last 25 years. It comprises contributions from the symposium "Advances in Proof Theory", which was held in Bern in December 2013. Proof theory came into being in the twenties of the last century, when it was inaugurated by David Hilbert in order to secure the foundations of mathematics. It was substantially influenced by Gödel's famous incompleteness theorems of 1930 and Gentzen's new consistency proof for the axiom system of first order number theory in 1936. Today, proof theory is a well-established branch of mathematical and philosophical logic and one of the pillars of the foundations of mathematics. Proof theory explores constructive and computational aspects of mathematical reasoning; it is particularly suitable for dealing with various questions in computer science.
Advances in Proof-Theoretic Semantics (Trends in Logic #43)
by Thomas Piecha Peter Schroeder-HeisterThis volume is the first ever collection devoted to the field of proof-theoretic semantics. Contributions address topics including the systematics of introduction and elimination rules and proofs of normalization, the categorial characterization of deductions, the relation between Heyting's and Gentzen's approaches to meaning, knowability paradoxes, proof-theoretic foundations of set theory, Dummett's justification of logical laws, Kreisel's theory of constructions, paradoxical reasoning, and the defence of model theory. The field of proof-theoretic semantics has existed for almost 50 years, but the term itself was proposed by Schroeder-Heister in the 1980s. Proof-theoretic semantics explains the meaning of linguistic expressions in general and of logical constants in particular in terms of the notion of proof. This volume emerges from presentations at the Second International Conference on Proof-Theoretic Semantics in Tübingen in 2013, where contributing authors were asked to provide a self-contained description and analysis of a significant research question in this area. The contributions are representative of the field and should be of interest to logicians, philosophers, and mathematicians alike.
Advances in Soft Computing: 16th Mexican International Conference on Artificial Intelligence, MICAI 2017, Enseneda, Mexico, October 23-28, 2017, Proceedings, Part I (Lecture Notes in Computer Science #10632)
by Sabino Miranda-Jiménez Félix Castro Miguel González-MendozaThe two-volume set LNAI 10632 and 10633 constitutes the proceedings of the 16th Mexican International Conference on Artificial Intelligence, MICAI 2017, held in Enseneda, Mexico, in October 2017. The total of 60 papers presented in these two volumes was carefully reviewed and selected from 203 submissions. The contributions were organized in the following topical sections: Part I: neural networks; evolutionary algorithms and optimization; hybrid intelligent systems and fuzzy logic; and machine learning and data mining. Part II: natural language processing and social networks; intelligent tutoring systems and educational applications; and image processing and pattern recognition.
Advances in Soft Computing: 18th Mexican International Conference on Artificial Intelligence, MICAI 2019, Xalapa, Mexico, October 27 – November 2, 2019, Proceedings (Lecture Notes in Computer Science #11835)
by Ildar Batyrshin Lourdes Martínez-Villaseñor Antonio Marín-HernándezThis volume constitutes the proceedings of the 18th Mexican Conference on Artificial Intelligence, MICAI 2019, held in Xalapa, Mexico, in October/November 2019. The 59 full papers presented in this volume were carefully reviewed and selected from 148 submissions. They cover topics such as: machine learning; optimization and planning; fuzzy systems, reasoning and intelligent applications; and vision and robotics.
Advances in Speech and Music Technology: Proceedings of FRSM 2020 (Advances in Intelligent Systems and Computing #1320)
by Tzung-Pei Hong Anupam Biswas Alicja Wieczorkowska Emile WennekesThis book features original papers from 25th International Symposium on Frontiers of Research in Speech and Music (FRSM 2020), jointly organized by National Institute of Technology, Silchar, India, during 8–9 October 2020. The book is organized in five sections, considering both technological advancement and interdisciplinary nature of speech and music processing. The first section contains chapters covering the foundations of both vocal and instrumental music processing. The second section includes chapters related to computational techniques involved in the speech and music domain. A lot of research is being performed within the music information retrieval domain which is potentially interesting for most users of computers and the Internet. Therefore, the third section is dedicated to the chapters related to music information retrieval. The fourth section contains chapters on the brain signal analysis and human cognition or perception of speech and music. The final section consists of chapters on spoken language processing and applications of speech processing.
Advances in Techno-Humanities: Case Studies from Culture, Philosophy and the Arts (Routledge Studies in Translation Technology and Techno-Humanities)
by Mak Kin-WahThis book is a pioneering attempt to explore the relationships between technology and the humanities through case studies and specific contexts in the areas of language, theatre, literature, translation, philosophy, music, home designations, learning environment, and artificial intelligence. Written by scholars and specialists across various fields, the chapters explore the emerging field of techno-humanities. This book examines the development of language and society by means of Big Data, how technology is integrated into the theatres of Hong Kong and the ensuing results of such integration. The authors also highlight how technology is able to analyse, understand, and visualise literary works and to bring drastic changes to translation in the past seven decades. Long-standing philosophical issues are re-examined, linkages between technology and theoretical concepts are illuminated, and the emotional aspects of computational applications are investigated. This book also delves into insightful case studies such as providing suggestions to train novice translators through corpus-assisted translation teaching, analysing patterns of housing names, and discovering a new online method to acknowledge acquisition through authentic learning experiences. Overall, this book serves as a point of departure for us to go deeper into the role of technology in transforming the humanities in this digital age. This is a useful read for students and scholars interested in learning more about the cross section between humanities and technology.
Advancing Health and Wellbeing in the Changing Urban Environment: Implementing a Systems Approach (Urban Health and Wellbeing)
by Keisuke Hanaki Franz W. Gatzweiler Yi Zhang Susan Parnell Yong-Guan Zhu Anna V. Diez Roux Anthony Capon Christel Donnelly Gérard Salem Hany M. Ayad Ilene Speizer Indira Nath Jo I. Boufford Luuk C. Rietveld Pierre Ritchie Saroj JayasingheThis book addresses up-to-date urban health issues from a systems perspective and provides an appealing integrated urban development strategy based on a 10-year global interdisciplinary research programme created by the International Council for Science (ICSU), and sponsored by the InterAcademy Partnership (IAP) and the United Nations University (UNU). The unique feature of this book is its "systems approach" to urban health and wellbeing: solution-oriented for science and society and not purely theoretical, it can be applied in the context of decision-making, and has the potential to unlock cities' unused potential by promoting health and wellbeing. Furthermore, the inter- and transdisciplinary urban issues addressed in this book are examined from a cross-sectoral perspective - e. g. the transport sector is addressed in connection with air pollution, respiratory and cardiovascular diseases and the loss of productivity. The interconnected thinking to urban health and wellbeing makes the book a particularly valuable resource. Decision makers in city administrations and civil society organizations from different geographical regions will find the book an informative and inspiring guide for delivering towards the goals of the New Urban Agenda, for which health can be the vital indicator of progress. Graduate students and researchers will be attracted by the case studies, systems methods and models provided in the book.
Advancing Peace Research: Leaving Traces, Selected Articles by J. David Singer
by J. David SingerProfessor J. David Singer has been arguably the most important influence on quantitative research into the causes and attributes of war. His pioneering work on the Correlates of War project at the University of Michigan and his numerous books and articles have inspired generations of researchers in the fields of international relations, conflict analysis, security studies and peace science. This collection is a carefully selected overview of his work which provides not only an excellent introduction to his considerable methodological, theoretical and empirical contributions but also an intellectual history of developments in the field of international relations which are reflected in Professor Singer's work. This is essential reading for all those with an interest in the use of quantitative methods in social science, the changing nature of the study of international relations and the analysis of war and peace.
Advancing Phenomenology: Essays in Honor of Lester Embree (Contributions To Phenomenology #62)
by Thomas Nenon Philip BlosserThe title Advancing Phenomenology is purposely ambiguous. On the one hand, these essays document the progress that phenomenology as an ongoing and vibrant movement has made in the period of about a century since its inception. They illustrate the advance of phenomenology both in terms of the range of topics represented in this volume and in terms of the disciplinary and geographical diversity of the scholars who have contributed to it. The topics range from scholarly appropriations of past achievements in phenomenology, to concrete phenomenological investigations into ethics and environmental philosophy, as well as phenomenological reflections on the foundations of disciplines outside philosophy such as psychology, history, the social sciences, and archeology.
Adventure Time and Philosophy
by Nicolas MichaudAdventure Time and Philosophy is a monster-beating, wild ride of philosophical mayhem. The authors have come together to understand and explore one of the deepest and most thoughtful television shows ever to assault human brain waves. Where Adventure Time shows us what the world could be like, this book screws open our cranial lids, mucks about in the mess that is our heads, and attempts to come to some answers about the nature of reality. Adventure Time challenges everything we know about life, meaning, heroism, and even burritos. And it's time to give the show some serious thought. Adventure Time and Philosophy is a chance to put down your broadsword, put your exhausted monster-slaying feet up, and try to figure out why you spend your time rescuing people in distress and fighting for justice. What is justice anyway? If you don't happen to have your pocket edition of the Enchiridion on hand, and Billy the Hero *wicked guitar solo* hasn't been returning your calls, pick up Adventure Time and Philosophy and learn what it means to be a real hero! The authors of the chapters will prove that Adventure Time is much more than a cartoon, it's a way of life. . . . It's also the future!--a post-apocalyptic future 10,000 years after the Great Mushroom War, actually. Who better to have as companions than Finn and Jake when taking on Plato, Nietzsche, and Baudrillard or encountering the Slime Princess, the Ice King, and Marceline the Vampire Queen. In a review of the show in Entertainment Weekly, Darren Franich characterized Adventure Time as a "hybrid sci-fi/fantasy/horror/musical/fairy tale, with echoes of Calvin and Hobbes, Hayao Miyazaki, Final Fantasy, Richard Linklater, Where the Wild Things Are, and the music video you made with your high school garage band." This book is filled with chapters written by a colorful cast of characters who enlighten us about the profound and life-affirming spiritual subtext and dark comedic elements of an awesomely fantastic show.
Adventure and Society
by Simon Beames Chris Mackie Matthew AtencioThis book provides a broad overview of the ways in which ‘adventurous practices’ influence, and are influenced by, the world around them. The concept of adventure is one that is too often tackled within subject silos of philosophy, education, tourism, or leisure. While much of the analysis is strong, there is little cross-pollination between disciplines. Adventure & Society pulls together the threads of these discourses into one coherent treatment of the term ‘adventure’ and the role that it plays in human social life of the 21st century. It explores how these practices can be considered more deeply through theoretical discourses of capitalism, identity construction, technology and social media, risk-taking, personal development, equalities, and sustainability. As such, the book speaks to a broad audience of undergraduate and postgraduate students across diverse subject areas, and aims to be an accessible starting point for deeper inquiry.
Adventures in Phenomenology: Gaston Bachelard (SUNY series in Contemporary French Thought)
by Eileen Rizo-Patron; Edward S. Casey; Jason M. WirthLike Schelling before him and Deleuze and Guattari after him, Gaston Bachelard made major philosophical contributions to the advancement of science and the arts. In addition to being a mathematician and epistemologist whose influential work in the philosophy of science is still being absorbed, Bachelard was also one of the most innovative thinkers on poetic creativity and its ethical implications. His approaches to literature and the arts by way of elemental reverie awakened long-buried modes of thinking that have inspired literary critics, depth psychologists, poets, and artists alike. Bachelard's extraordinary body of work, unduly neglected by the English-language reception of continental philosophy in recent decades, exhibits a capacity to speak to the full complexity and wider reaches of human thinking. The essays in this volume analyze Bachelard as a phenomenological thinker and situate his thought within the Western tradition. Considering his work alongside that of Schelling, Husserl, Bergson, Buber, Heidegger, Merleau-Ponty, Gadamer, Deleuze, and Nancy, this collection highlights some of Bachelard's most provocative proposals on questions of ontology, hermeneutics, ethics, environmental politics, spirituality, and the possibilities they offer for productive transformations of self and world.
Adventures in Philosophy (Routledge Revivals)
by J. C. WordsworthFirst published in 1925, Adventures in Philosophy presents a series of essays dealing with some of the chief problems of metaphysics and beginning with a defence of that somewhat unpopular pursuit. The first part of the book is mainly constructive in character, and not only attempts to put as clearly as possible the metaphysical views of the author but indicates their consequences from an ethical standpoint. The later chapters discuss two of the most important developments in philosophy associated with the names of Einstein and Bergson. Finally, the author considers how far religion, especially the Christian religion, is affected by the conclusions reached earlier in the book. This is an important historical reference for students and scholars of philosophy.
Adventures of Mind and Mathematics (Mathematics in Mind)
by Wolff-Michael RothThis monograph uses the concept and category of “event” in the study of mathematics as it emerges from an interaction between levels of cognition, from the bodily experiences to symbolism. It is subdivided into three parts.The first moves from a general characterization of the classical approach to mathematical cognition and mind toward laying the foundations for a view on the mathematical mind that differs from going approaches in placing primacy on events.The second articulates some common phenomena–mathematical thought, mathematical sign, mathematical form, mathematical reason and its development, and affect in mathematics–in new ways that are based on the previously developed ontology of events. The final part has more encompassing phenomena as its content, most prominently the thinking body of mathematics, the experience in and of mathematics, and the relationship between experience and mind. The volume is well-suited for anyone with a broad interest in educational theory and/or social development, or with a broad background in psychology.
Adventures of the Mad Monk Ji Gong
by Victoria Cass Guo Xiaoting John Robert ShawFollow the brilliant and hilarious adventures of a mad Zen Buddhist monk who rose from humble beginnings to become one of China's greatest folk heroes!Ji Gong studied at the great Ling Yin monastery, an immense temple that still ranges up the steep hills above Hangzhou, near Shanghai. The Chan (Zen) Buddhist masters of the temple tried to instruct Ji Gong in the spartan practices of their sect, but the young monk, following in the footsteps of other great ne'er-do-wells, distinguished himself mainly by getting expelled. He left the monastery, became a wanderer with hardly a proper piece of clothing to wear, and achieved great renown-in seedy wine shops and drinking establishments!This could have been where Ji Gong's story ended. But his unorthodox style of Buddhism soon made him a hero for popular storytellers of the Song dynasty era. Audiences delighted in tales where the mad old monk ignored-or even mocked-authority, defied common sense, never neglected the wine, yet still managed to save the day. Ji Gong remains popular in China even today, where he regularly appears as the wise old drunken fool in movies and TV shows. In Adventures of the Mad Monk Ji Gong, you'll read how he has a rogue's knack for exposing the corrupt and criminal while still pursuing the twin delights of enlightenment and intoxication. This literary classic of a traveling martial arts master, fighting evil and righting wrongs, will entertain Western readers of all ages!
Adventures of the Symbolic: Post-Marxism and Radical Democracy (Columbia Studies in Political Thought / Political History)
by Warren BreckmanMarxism's collapse in the twentieth century profoundly altered the style and substance of Western European radical thought. To build a more robust form of democratic theory and action, prominent theorists moved to reject revolution, abandon class for more fragmented models of social action, and elevate the political over the social. Acknowledging the constructedness of society and politics, they chose the "symbolic" as a concept powerful enough to reinvent leftist thought outside a Marxist framework. Following Maurice Merleau-Ponty's Adventures of the Dialectic, which reassessed philosophical Marxism at mid century, Warren Breckman critically revisits these thrilling experiments in the aftermath of Marxism.The post-Marxist idea of the symbolic is dynamic and complex, uncannily echoing the early German Romantics, who first advanced a modern conception of symbolism and the symbolic. Hegel and Marx denounced the Romantics for their otherworldly and nebulous posture, yet post-Marxist thinkers appreciated the rich potential of the ambiguities and paradoxes the Romantics first recognized. Mapping different ideas of the symbolic among contemporary thinkers, Breckman traces a fascinating reflection of Romantic themes and resonances, and he explores in depth the effort to reconcile a radical and democratic political agenda with a politics that does not privilege materialist understandings of the social. Engaging with the work of Claude Lévi-Strauss, Cornelius Castoriadis, Claude Lefort, Marcel Gauchet, Ernesto Laclau, Chantal Mouffe, and Slavoj i ek, Breckman uniquely situates these important theorists within two hundred years of European thought and extends their profound relevance to today's political activism.
Advertising Revolution: The Story of a Song, from Beatles Hit to Nike Slogan
by Linda Scott Alan BradshawThe story of "Revolution" by the Beatles, from its origin as a protest song of the 1960s, to it becoming the musical backdrop for one of the most famous, influential, and controversial adverts of all time.In 1987, Nike released their new sixty-second commercial for Air shoes—and changed the face of the advertising industry. Set to the song “Revolution” by the Beatles, the commercial was the first and only advert ever to feature an original recording of the FaUb Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John Lennon’s place in the leftist imagination.Advertising Revolution traces the song “Revolution” from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald Trump’s campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John Lennon’s writing of the song?Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industry’s mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.
Advice Not Given: A Guide to Getting Over Yourself
by Dr EpsteinOur ego, and its accompanying sense of self-doubt, is one affliction we all share. And while our ego claims to have our best interests at heart, in its never-ending pursuit of attention and power, it sabotages the very goals it sets to achieve. In Advice Not Given, renowned psychiatrist and author Dr Mark Epstein reveals how Buddhism and Western psychotherapy both identify the ego as the limiting factor in our wellbeing and both come to the same conclusion: when we give the ego free rein, we suffer; but when it learns to let go, we are free.Our ego is at once our biggest obstacle and our greatest hope. We can be at its mercy or we can learn to mould it. Completely unique and practical, Epstein's advice can be used by all, and will provide wise counsel in a confusing world.
Advice for Callow Jurists and Gullible Mendicants on Befriending Emirs
by Adam Sabra Abd al-Wahhab al-SharaniThis mirror for princes sheds light on the relationship between spiritual and political authority in early modern Egypt This guide to political behavior and expediency offers advice to Sufi shaykhs, or spiritual guides, on how to interact and negotiate with powerful secular officials, judges, and treasurers, or emirs. Translated into English for the first time, it is a unique account of the relationship between spiritual and political authority in late medieval / early modern Islamic society.