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The Rhetoric and the Poetics of Aristotle
by AristotleTranslated by Rhys Roberts and Ingram Bywater, Introduction by Edward P. J. Corbett
Rhetoric and Theology: The Hermeneutic of Erasmus (The Royal Society of Canada Special Publications)
by Manfred HoffmanDeparting from the traditional focus on Erasmus as philologist and moralist, Rhetoric and Theology shows how Erasmus attempted to interpret Scripture by way of a rhetorical theology that focuses on the figurative, metaphorical quality of language, with a view to moral and theological reform. Manfred Hoffmann concentrates on the theological scources of Erasmus' hermeneutic from 1518 to 1535, especially the Ratio verae theologiae, the Ecclesiastes, and the exegesis of Old and New Testament texts. He shows that Erasmus' hermeneutic is based on the concept of language as mediation. Words do not have the power to represent the truth unambiguously, but they appeal to our understanding in ways that draw us to the truth through the process of interpretation. For Erasmus it is through allegory that the divine Word carries out its mediation between letter and spirit.Erasmus used the tools of rhetoric to read and understand Scripture, and thereby constructed a theological framework that has a direct relationship with his hermeneutic. Rhetorical theologians imitate the invention, disposition, inverbation, and delivery of divine speech by clarifying its composition, ordering its subject matter, internalizing its content, and communicating its transforming power of persuasion. Rhetoric provided Erasmus with the tools for finding theological loci in Scripture, drawing from it a repertoire for knowing and living, and translating it into sacred oratory.
Rhetoric in Civic Life (Second Edition)
by Catherine Helen Palczewski Richard Ice John FritchRhetoric in Civic Life provides a conceptually organized introduction to rhetorical theory and concepts. Sophisticated yet accessible, it guides students in exploring rhetorical action in a democratic society. <P><P>Thoroughly updated to reflect current theory, issues, and events, the new edition provides a rich array of historical and contemporary examples that show how words, images, arguments, and narratives create social and cultural identities and have consequences to civic life, public discourse and dissent, and social policies.
Rhetoric in Tooth and Claw: Animals, Language, Sensation
by Debra HawheeWe tend to think of rhetoric as a solely human art. After all, only humans can use language artfully to make a point, the very definition of rhetoric. Yet when you look at ancient and early modern treatises on rhetoric, what you find is surprising: they're crawling with animals. With Rhetoric in Tooth and Claw, Debra Hawhee explores this unexpected aspect of early thinking about rhetoric, going on from there to examine the enduring presence of nonhuman animals in rhetorical theory and education. In doing so, she not only offers a counter-history of rhetoric but also brings rhetorical studies into dialogue with animal studies, one of the most vibrant areas of interest in humanities today. By removing humanity and human reason from the center of our study of argument, Hawhee frees up space to study and emphasize other crucial components of communication, like energy, bodies, and sensation. Drawing on thinkers from Aristotle to Erasmus, Rhetoric in Tooth and Claw tells a new story of the discipline's history and development, one animated by the energy, force, liveliness, and diversity of our relationships with our "partners in feeling," other animals.
Rhetoric, Inc.: Ford’s Filmmaking and the Rise of Corporatism (RSA Series in Transdisciplinary Rhetoric #15)
by Timothy JohnsonIn 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. By 1961, it is estimated that the company’s movies had captured an audience of sixty-four million people.This study of Ford’s corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford’s filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company’s early and continued success led other corporations to adopt similar programs.Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning.
Rhetoric, Inc.: Ford’s Filmmaking and the Rise of Corporatism (RSA Series in Transdisciplinary Rhetoric #15)
by Timothy JohnsonIn 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. It is estimated that by 1961, the company’s movies had captured an audience of sixty-four million people.This study of Ford’s corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford’s filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company’s early and continued success led other corporations to adopt similar programs.Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning.
The Rhetoric of Error from Locke to Kleist
by Zachary SngSng focuses on literary and philosophical accounts of the relationship between language and thought. Rather than approaching its topic conceptually or historically, he takes on canonical texts of the Enlightenment and Romanticism and engages with their rhetorical strategies.
The Rhetoric of Leviathan: Thomas Hobbes and the Politics of Cultural Transformation (Studies in Moral, Political, and Legal Philosophy #1)
by David JohnstonThe description for this book, The Rhetoric of Leviathan: Thomas Hobbes and the Politics of Cultural Transformation, will be forthcoming.
The Rhetoric of Morality and Philosophy: Plato's Gorgias and Phaedrus
by Seth BenardeteIn this volume, Seth Benardete interprets and pairs two important Platonic dialogues, the Gorgias and the Phaedrus, illuminating Socrates' notion of rhetoric and Plato's conception of morality and eros in the human soul. Following his discussion of the Gorgias as a dialogue about the rhetoric of morality, Benardete turns to the Phaedrus as a discourse about genuine rhetoric, namely the science of eros, or true philosophy.
The Rhetoric of Plato's Republic: Democracy and the Philosophical Problem of Persuasion
by James L. KastelyPlato isn't exactly thought of as a champion of democracy, and perhaps even less as an important rhetorical theorist. In this book, James L. Kastely recasts Plato in just these lights, offering a vivid new reading of one of Plato's most important works: the Republic. At heart, Kastely demonstrates, the Republic is a democratic epic poem and pioneering work in rhetorical theory. Examining issues of justice, communication, persuasion, and audience, he uncovers a seedbed of theoretical ideas that resonate all the way up to our contemporary democratic practices. As Kastely shows, the Republic begins with two interrelated crises: one rhetorical, one philosophical. In the first, democracy is defended by a discourse of justice, but no one can take this discourse seriously because no one can see--in a world where the powerful dominate the weak--how justice is a value in itself. That value must be found philosophically, but philosophy, as Plato and Socrates understand it, can reach only the very few. In order to reach its larger political audience, it must become rhetoric; it must become a persuasive part of the larger culture--which, at that time, meant epic poetry. Tracing how Plato and Socrates formulate this transformation in the Republic, Kastely isolates a crucial theory of persuasion that is central to how we talk together about justice and organize ourselves according to democratic principles.
The Rhetoric of Terror: Reflections on 9/11 and the War on Terror
by Marc RedfieldThe terrorist attacks of September 11, 2001, did symbolic as well as literal damage. A trace of this cultural shock echoes in the American idiom “9/11”: a bare name-date conveying both a trauma (the unspeakable happened then) and a claim on our knowledge. In the first of the two interlinked essays making up The Rhetoric of Terror, Marc Redfield proposes the notion of “virtual trauma” to describe the cultural wound that this name-date both deflects and relays. Virtual trauma describes the shock of an event at once terribly real and utterly mediated. In consequence, a tormented self-reflexivity has tended to characterize representations of 9/11 in texts, discussions, and films, such as World Trade Center and United 93. In the second half of the book, Redfield examines the historical and philosophical infrastructure of the notion of “war on terror.” Redfield argues that the declaration of war on terror is the exemplary postmodern sovereign speech act: it unleashes war as terror and terror as war, while remaining a crazed, even in a certain sense fictional performative utterance. Only a pseudosovereign—the executive officer of the world’s superpower—could have declared this absolute, phantasmatic, yet terribly damaging war. Though politicized terror and absolute war have their roots in the French Revolution and the emergence of the modern nation-state, Redfield suggests that the idea of a war on terror relays the complex, spectral afterlife of sovereignty in an era of biopower, global capital, and telecommunication. A moving, wide-ranging, and rigorous meditation on the cultural tragedy of our era, The Rhetoric of Terror also unfolds as an act of mourning for Jacques Derrida. Derrida’s groundbreaking philosophical analysis of iterability—iterability as the exposure to repetition with a difference elsewhere that makes all technics, signification, and psychic life possible—helps us understand why questions of mediation and aesthetics so rapidly become so fraught in our culture; why efforts to repress our essential political, psychic, and ontological vulnerability generate recursive spasms of violence; why ethical living-together involves uninsurable acts of hospitality. The Rhetoric of Terror closes with an affirmation of eirenic cosmopolitanism.
Rhetorical Criticism: Exploration and Practice
by Sonja K. FossRhetorical criticism is an everyday activity we can use to understand our responses to symbols of all kinds and to create symbols of our own that generate the kinds of responses we intend. This book not only provides guidelines for understanding and practicing critical analysis but also conveys the excitement and fun that characterize the process.
The Rhetorical Foundations Of Society
by Ernesto LaclauThe essays collected in this volume develop the theoretical perspective initiated in Laclau and Mouffe's Hegemony and Socialist Strategy in three main directions. First, by exploring the specificity of social antagonisms and answering the question 'What is an antagonistic relation?', an issue which has become increasingly crucial in our globalized world, where the proliferation of conflicts and points of rupture is eroding their links to the social subjects postulated by classical social analysis. This leads the author to a second line of questioning: what is the ontological terrain that allows us to conceive the nature of social relations in our heterogeneous world, a task that he addresses with theoretical instruments coming from analytical philosophy and from the phenomenological and structuralist traditions. Finally, central to the argument of the book is the basic role attributed to rhetorical movements - metaphor, metonymy, catachresis - in shaping the 'non-foundational' grounds of society.
Rhetorical Investigations: G. B. Vico and C. G. Jung
by Leslie GardnerRhetorical analysis of texts exposes plausible ‘truths’ and presumptions implied by the writer’s presentation. In this volume, Leslie Gardner analyses the master psychologist Jung, who claimed to be expert at uncovering personal, psychological truths. In his theoretical writings, his rhetoric reveals philosophical ramifications which bear strong similarities to those of the rhetorician of the 18th century, Italian philosopher Giambattista Vico. This book is driven by an interest in arguing that it is possible to read Jung’s works easily enough when you have a set of precepts to go by. The paradox of scientific discovery being set out in Jung’s grotesque and arcane imagery begins to seem a startling and legitimate psychology for the 21st century. It is time Jungian studies took on this most appropriate examination of analytical psychology. Bringing Vico to bear directly on Jung’s thought has only been cursorily attempted before although much alluded to. We find indeed that some of Jung’s ideas derive directly from rhetorical theory, and this volume proposes to highlight Jung’s innovations, and bring him into forefront of contemporary psychological thought. Rhetorical Investigations will be of interest to analysts and academics, and also to those studying philosophy and psychology.
Rhetorical Perspectives on Argumentation
by David ZarefskyThis book contains 20 essays tracing the work of David Zarefsky, a leading North American scholar of argumentation from a rhetorical perspective The essays cohere around 4 general themes: objectives for studying argumentation rhetorically, approaches to rhetorical study of argumentation, patterns and schemes of rhetorical argumentation, and case studies illustrating the potential of studying argumentation rhetorically These articles are drawn from across Zarefsky's 45-year career. Many of these articles originally appeared in publications that are difficult to access today, and this collection brings the reader up to date on the topic. Zarefsky's scholarship focuses on the role of language in political argumentation, the ways in which argumentation creates public knowledge and belief, the influence of framing and context on what is said and understood, the deployment of particular patterns and schemes of argumentation in public reasoning, and the influence of debate on politics and governance. All these topics are addressed in this book. Each of the conceptual essays includes brief application to specific cases, and five extended case studies are also presented in this volume. The case studies cover different themes: two explore famous political debates, the third focuses on presidential rhetoric across the course of United States history, the fourth on the arguments for liberalism at a time of political polarization, and the fifth on the contemporary effort to engage the United States with the Muslim world. This book is of interest to scholars in the fields of philosophy, logic, law, philosophy of law, and legal history. The range of topics and concepts addressed, the interplay of concepts and cases and the unifying perspective of rhetorical argumentation make this book a valuable read for students of argumentative practice, whether rhetorically or otherwise.
The Rhetorical Sense of Philosophy
by Donald Phillip VerenePhilosophy and rhetoric are both old enemies and old friends. In The Rhetorical Sense of Philosophy, Donald Phillip Verene sets out to shift our understanding of the relationship between philosophy and rhetoric from that of separation to one of close association. He outlines how ancient rhetors focused on the impact of language regardless of truth, ancient philosophers utilized language to test truth; and ultimately, this separation of right reasoning from rhetoric has remained intact throughout history. It is time, Verene argues, to reassess this ancient and misunderstood relationship. Verene traces his argument utilizing the writing of ancient and modern authors from Plato and Aristotle to Descartes and Kant; he also explores the quarrel between philosophy and poetry, as well as the nature of speculative philosophy. Verene's argument culminates in a unique analysis of the frontispiece as a rhetorical device in the works of Hobbes, Vico, and Rousseau. Verene bridges the stubborn gap between these two fields, arguing that rhetorical speech both brings philosophical speech into existence and allows it to endure and be understood. The Rhetorical Sense of Philosophy depicts the inevitable intersection between philosophy and rhetoric, powerfully illuminating how a rhetorical sense of philosophy is an attitude of mind that does not separate philosophy from its own use of language.
Rhetorical Spaces: Essays on Gendered Locations
by Lorraine CodeThe arguments in this book are informed at once by the moral-political implications of how knowledge is produced and circulated and by issues of gendered subjectivity. In their critical dimension, these lucid essays engage with the incapacity of the philosophical mainstream's dominant epistemologies to offer regulative principles that guide people in the epistemic projects that figure centrally in their lives. In its constructive dimension, Rhetorical Spaces focuses on developing productive, case-by-case analyses of knowing other people in situations where social-political inequalities create asymmetrical patterns of epistemic power and privilege.
Rhetorical Style and Bourgeois Virtue: Capitalism and Civil Society in the British Enlightenment (RSA Series in Transdisciplinary Rhetoric #2)
by Mark Garrett LongakerDuring the British Enlightenment, the correlation between effective communication and moral excellence was undisputed—so much so that rhetoric was taught as a means of instilling desirable values in students. In Rhetorical Style and Bourgeois Virtue, Mark Garrett Longaker explores the connections between rhetoric and ethics in the context of the history of capitalism. Longaker’s study lingers on four British intellectuals from the late seventeenth to the mid-nineteenth century: philosopher John Locke, political economist Adam Smith, rhetorical theorist Hugh Blair, and sociologist Herbert Spencer. Across one hundred and fifty years, these influential men sought to mold British students into good bourgeois citizens by teaching them the discursive habits of clarity, sincerity, moderation, and economy, all with one incontrovertible truth in mind: the free market requires virtuous participants in order to thrive. Through these four case studies—written as biographically focused yet socially attentive intellectual histories—Longaker portrays the British rhetorical tradition as beholden to the dual masters of ethics and economics, and he sheds new light on the deliberate intellectual engineering implicit in Enlightenment pedagogy.
Rhetorical Style and Bourgeois Virtue: Capitalism and Civil Society in the British Enlightenment (RSA Series in Transdisciplinary Rhetoric)
by Mark Garrett LongakerDuring the British Enlightenment, the correlation between effective communication and moral excellence was undisputed—so much so that rhetoric was taught as a means of instilling desirable values in students. In Rhetorical Style and Bourgeois Virtue, Mark Garrett Longaker explores the connections between rhetoric and ethics in the context of the history of capitalism. Longaker’s study lingers on four British intellectuals from the late seventeenth to the mid-nineteenth century: philosopher John Locke, political economist Adam Smith, rhetorical theorist Hugh Blair, and sociologist Herbert Spencer. Across one hundred and fifty years, these influential men sought to mold British students into good bourgeois citizens by teaching them the discursive habits of clarity, sincerity, moderation, and economy, all with one incontrovertible truth in mind: the free market requires virtuous participants in order to thrive. Through these four case studies—written as biographically focused yet socially attentive intellectual histories—Longaker portrays the British rhetorical tradition as beholden to the dual masters of ethics and economics, and he sheds new light on the deliberate intellectual engineering implicit in Enlightenment pedagogy.
Rhetorical Ways of Thinking
by Lillie R. Albert Danielle Corea Vittoria MacadinoRhetorical Ways of Thinking focuses on how the co-construction of learning models the interpretation of a mathematical situation. It is a comprehensive examination of the role of sociocultural-historical theory developed by Vygotsky. This book puts forward the supposition that the major assumptions of sociocultural-historic theory are essential to understanding the theory's application to mathematical pedagogy, which explores issues relevant to learning and teaching mathematics-in-context, thus providing a valuable practical tool for general mathematics education research. The most important goal, then, is to exemplify the merging of the theory with practice and the subsequent applications to mathematics teaching and learning. This monograph contains five chapters, including a primer to Vygotsky's sociocultural historic theory, three comprehensive empirical studies examining: prospective teachers' perception of mathematics teaching and learning and the practice of scaffolded instruction to assist practicing teachers in developing their understanding of pedagogical content knowledge. Finally, the book concludes with a contextualization of the theory, linking it to best practices in the classroom.
Rhetoric’s Pragmatism: Essays in Rhetorical Hermeneutics (RSA Series in Transdisciplinary Rhetoric #4)
by Steven MaillouxFor over thirty years, Steven Mailloux has championed and advanced the field of rhetorical hermeneutics, a historically and theoretically informed approach to textual interpretation. This volume collects fourteen of his most recent influential essays on the methodology, plus an interview.Following from the proposition that rhetorical hermeneutics uses rhetoric to practice theory by doing history, this book examines a diverse range of texts from literature, history, law, religion, and cultural studies. Through four sections, Mailloux explores the theoretical writings of Heidegger, Burke, and Rorty, among others; Jesuit educational treatises; and products of popular culture such as Azar Nafisi’s Reading Lolita in Tehran and Star Trek: The Next Generation. In doing so, he shows how rhetorical perspectives and pragmatist traditions work together as two mutually supportive modes of understanding, and he demonstrates how the combination of rhetoric and interpretation works both in theory and in practice. Theoretically, rhetorical hermeneutics can be understood as a form of neopragmatism. Practically, it focuses on the production, circulation, and reception of written and performed communication. A thought-provoking collection from a preeminent literary critic and rhetorician, Rhetoric’s Pragmatism assesses the practice and value of rhetorical hermeneutics today and the directions in which it might head. Scholars and students of rhetoric and communication studies, critical theory, literature, law, religion, and American studies will find Mailloux’s arguments enlightening and essential.
Rhetoric’s Pragmatism: Essays in Rhetorical Hermeneutics (RSA Series in Transdisciplinary Rhetoric)
by Steven MaillouxFor over thirty years, Steven Mailloux has championed and advanced the field of rhetorical hermeneutics, a historically and theoretically informed approach to textual interpretation. This volume collects fourteen of his most recent influential essays on the methodology, plus an interview.Following from the proposition that rhetorical hermeneutics uses rhetoric to practice theory by doing history, this book examines a diverse range of texts from literature, history, law, religion, and cultural studies. Through four sections, Mailloux explores the theoretical writings of Heidegger, Burke, and Rorty, among others; Jesuit educational treatises; and products of popular culture such as Azar Nafisi’s Reading Lolita in Tehran and Star Trek: The Next Generation. In doing so, he shows how rhetorical perspectives and pragmatist traditions work together as two mutually supportive modes of understanding, and he demonstrates how the combination of rhetoric and interpretation works both in theory and in practice. Theoretically, rhetorical hermeneutics can be understood as a form of neopragmatism. Practically, it focuses on the production, circulation, and reception of written and performed communication.A thought-provoking collection from a preeminent literary critic and rhetorician, Rhetoric’s Pragmatism assesses the practice and value of rhetorical hermeneutics today and the directions in which it might head. Scholars and students of rhetoric and communication studies, critical theory, literature, law, religion, and American studies will find Mailloux’s arguments enlightening and essential.
Rhetoriken des Digitalen: Adressierungen an die Pädagogik
by Miguel Zulaica y Mugica Klaus-Christian ZehbeDer Band nähert sich dem Thema ‚Digitalisierung’ problembeschreibend und sucht einen multiperspektivischen Zugang zu dem komplexen Forschungsfeld. Transformations- und Umbruchsrhetoriken bestimmen die Diskurse um Digitalisierung und formulieren immer politisch-gesellschaftliche Handlungsaufforderungen an Wissenschaft und Praxis. ‚Die Pädagogik‘ wird in diesem Feld als Vermittlerin adressiert, die Digitalisierung begleiten und mitgestalten soll. In den Beiträgen des Bandes wird der Frage nachgegangen wie eine reflektierte Perspektive zu diesen scheinbar alternativlosen Adressierungen gewonnen werden kann.
The Rhizome and the Flower: The Perennial Philosophy—Yeats and Jung
by James OlneyThis title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1980.
Rhythm: New Trajectories in Law (New Trajectories in Law)
by Conor HeaneyThis book analyses the conceptual and concrete relationships between rhythm and law. Rhythm is the unfolding of ordered and regulated movement. Law operates through the ordering and regulation of movement. Adopting a ‘rhythmanalytical’ perspective – which treats natural and social phenomena in terms of their rhythms, repetitions, motions, and movements – this book offers an account of how legal institutions and practices can be theorised and explained in terms of rhythm. It demonstrates how the category of rhythm has jurisprudential significance, from how Plato envisaged the functioning of the city-state, to the operation of the common law, as well as in our relationship to contemporary digital technology. In music, rhythm ‘orders’ the movement of sound, binding together the motions and vibrations of sound in such a way that is neither pure noise nor pure mechanics. In this way, rhythm can be deployed as a concept in the analysis of one of the central purposes of legal institutions and practices: to order the movements of bodies, whether the bodies of citizens in everyday life or of prisoners in rituals of punishment. This book engages with the mutual intersections and points of illumination between rhythm and law, such as ritual, measure, order, and change. This book is an experimental rhythmanalysis of law, offering conceptual and methodological starting points, as well as proposing directions that could be deployed in future research. It is aimed primarily at legal scholars intrigued by rhythmanalysis and rhythmanalysts more generally. This book will also be of interest to those in the fields of philosophy, political and legal theory, sociology, and other social sciences.