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Truth, Lies and Trust on the Internet
by Monica T. Whitty Adam JoinsonThe Internet is often presented as an unsafe or untrustworthy space: where children are preyed upon by paedophiles, cannibals seek out victims, offline relationships are torn apart by online affairs and where individuals are addicted to gambling, love, and cybersex. While many of these stories are grounded in truth, they do paint a rather sensationalized view of the Internet, the types of people who use it, and the interactions that take place online. Simultaneously, researchers claim that the Internet allows individuals to express their true selves, to develop 'hyperpersonal' relationships characterised by high levels of intimacy and closeness. At the heart of these competing visions of the Internet as a social space are the issues of truth, lies and trust. This book offers a balanced view of the Internet by presenting empirical data conducted by social scientists, with a concentrated focus on psychological studies. It argues that the Internet’s anonymity which can enable, for instance, high levels of self-disclosure in a relationship, is also responsible for many of its more negative outcomes such as deception and flaming. This is the first book to develop a coherent model of the truth-lies paradox, with specific reference to the critical role of trust. Truth, Lies and Trust on the Internet is a useful text for psychology students and academics interested in Internet behaviour, technology, and online deviant behaviour, and related courses in sociology, media studies and information studies.
Truth Over Tribe: Pledging Allegiance to the Lamb, Not the Donkey or the Elephant
by Patrick Keith Miller Keith SimonDo you feel exhausted by tribalism? You aren&’t alone. As culture warriors divide the world into us and them—fracturing families, friendships, and churches—most of us long for an end to the constant fighting. But does a practical path exist? Jesus lived in a culture split by tribalism, but he resisted its allure by choosing something bigger: truth. He&’s now inviting you to apply his ancient path to the modern culture war. In Truth Over Tribe, you will learn: How tribalism makes your life miserableHow to lovingly resist when a tribe demands your allegianceHow to heal relationships fractured by tribalismHow to unite diverse communities How would your community change if you became a catalyst for Christlike unity? Rejecting tribalism is the first step.
Truth, Reality and the Psychoanalyst: Latin American Contributions to Psychoanalysis (Ipa: The International Psychoanalysis Library)
by Silvia FlechnerPsychoanalysis has long thrived in Latin America. Like the rest of the psychoanalytic world, our Latin American colleagues are diverse in their thinking, but there is nevertheless a distinct cultural voice with which they speak. Unfortunately, language barriers have interfered with the communication of this unique and highly sophisticated way of thinking to colleagues around the world. This stimulating new volume goes a long way to fill this void by presenting a collection of essays that present Latin American psychoanalysis at its best. An added treat is the cross-cultural dialogue provided by commentators for each chapter from other psychoanalytic cultures. I highly recommend this exciting new contribution to both candidates and experienced analysts.
Truth, Trust And Relationships: Healing Interventions In Contextual Therapy
by Barbara R. Krasner Austin J. JoyceThe authors identify direct address, a dialogic way of address and response, as the fundamental means of healing in relationships, especially in the family, viewing "residual trust" as the keystone of the dialogic process.
Truth vs. Falsehood: How to Tell the Difference
by David R. HawkinsThe exploration into the truth of man's activities is unique, intriguing, and provocative. From a new perspective, one quickly grasps the levels of truth expressed by the media, the arts, writers, painters, architecture, movies, TV, politics, and war, as well as academia and the greatest thinkers and philosophies through the ages and up to present-day science and advanced theories of the nature of the universe. Most importantly, the ego and its structure are revealed to facilitate the understanding of religious and spiritual truths expressed by the mystics and enlightened sages over the centuries. It becomes apparent why the human mind, unaided, has been intrinsically incapable of discerning truth from falsehood. A simple test is described that, in seconds, can solve riddles that have been irresolvable by mankind for centuries. This book delivers far more than it promises.
Truth Wars
by Peter LeeHow 'true' is climate change, and how do we know? Who is to blame for the financial crisis? What is the truth about the drone wars? We live in an age of crises that are global in scale and potentially apocalyptic in severity. In response, the language of war has been increasingly deployed across a whole spectrum of ecological, social and economic problems: war on terror; war on warming; war on want; war on bankers' bonuses; war on drugs; war on waste; war on genocidal leaders. Peter Lee examines climate change, military intervention and financial collapse to reveal how truth is used by competing interests to shape individual behaviour, attitudes and identity.
The Truth Will Set You Free: Overcoming Emotional Blindness and Finding Your True Adult Self
by Alice MillerMore than twenty years ago, a little-known Swiss psychoanalyst wrote a book that changed the way many people viewed themselves and their world. In simple but powerful prose, the deeply moving Drama of the Gifted Child showed how parents unconsciously form and deform the emotional lives of their children. Alice Miller's stories about the roots of suffering in childhood resonated with readers, and her book soon became a backlist best seller. In The Truth Will Set You Free Miller returns to the intensely personal tone and themes of her best-loved work. Only by embracing the truth of our past histories can any of us hope to be free of pain in the present, she argues. Miller uses vivid true stories to reveal the perils of early-childhood mistreatment and the dangers of mindless obedience to parental will. Drawing on the latest research on brain development, she shows how spanking and humiliation produce dangerous levels of denial, which leads in turn to emotional blindness and to mental barriers that cut off awareness and the ability to learn new ways of acting. If this cycle repeats itself, the grown child will perpetrate the same abuse on later generations--a message vitally important, especially given the increasing popularity of programs like Tough Love and of "child disciplinarians" like James Dobson. The Truth Will Set You Free will provoke and inform all readers who want to know Alice Miller's latest thinking on this important subject.
Truth's Fool: Derek Freeman and the War over Cultural Anthropology
by Peter HempenstallNew Zealand anthropologist Derek Freeman ignited a ferocious controversy in 1983 when he denounced the research of Margaret Mead, a world-famous public intellectual who had died five years earlier. Freeman's claims caught the attention of popular media, converging with other vigorous cultural debates of the era. Many anthropologists, however, saw Freeman's strident refutation of Mead's best-selling Coming of Age in Samoa as the culmination of a forty-year vendetta. Others defended Freeman's critique, if not always his tone. Truth's Fool documents an intellectual journey that was much larger and more encompassing than Freeman's criticism of Mead's work. It peels back the prickly layers to reveal the man in all his complexity. Framing this story within anthropology's development in Britain and America, Peter Hempenstall recounts Freeman's mission to turn the discipline from its cultural-determinist leanings toward a view of human culture underpinned by biological and behavioral drivers. Truth's Fool engages the intellectual questions at the center of the Mead–Freeman debate and illuminates the dark spaces of personal, professional, and even national rivalries.
Try Not to Think of a Pink Elephant
by Patrick Marlborough Katharine Pollock Sienna Rose Scully Dani Leever Martin IngleTry Not to Think of a Pink Elephant is a collection of real-life stories about living with Obsessive Compulsive Disorder. Contributors are Martin Ingle on OCD and sexual intimacy; Dani Leever on contamination-based OCD; Patrick Marlborough on living with OCD in NYC; Katharine Pollock on over-achievement and control of food and body; and Sienna Rose Scully on the untimely death of her mother, an event that actualised her most persistent OCD obsession.At times humorous, at times heartbreaking, this engaging anthology on mental health and invisible illnesses will keep you on the edge of your seat, compelling you to read on as five talented authors tell their stories about living with OCD.
Try to See It My Way
by B. Janet Hibbs Karen J. Getzena deeply probing book that gets to the heart of what all healthy romantic relationships need: fairness Most couples enter marriage hoping it will last forever-so why are more and more relationships failing? As Dr. B. Janet Hibbs explains, the key to solving most relationship problems-whether relating to money, children, chores, sex, or in-laws-is through a shared sense of fairness. Intuitively, we think we know what's "fair." But as this book reveals, the way we each understand fairness is much more complex, and is powerfully shaped by our family expectations and experiences. Dr. Hibbs provides readers with a road map for recognizing imbalances and building a stronger, more loving relationship based on a new kind of fairness. Filled with compassion, practical advice, and compelling, real-life examples throughout, this book offers a groundbreaking understanding of the issues that divide couples over time-and how they can be happier and closer than ever.
Trying Not to Try: Ancient China, Modern Science, and the Power of Spontaneity
by Edward SlingerlandA deeply original exploration of the power of spontaneity--an ancient Chinese ideal that cognitive scientists are only now beginning to understand--and why it is so essential to our well-being Why is it always hard to fall asleep the night before an important meeting? Or be charming and relaxed on a first date? What is it about a politician who seems wooden or a comedian whose jokes fall flat or an athlete who chokes? In all of these cases, striving seems to backfire. In Trying Not To Try, Edward Slingerland explains why we find spontaneity so elusive, and shows how early Chinese thought points the way to happier, more authentic lives. We've long been told that the way to achieve our goals is through careful reasoning and conscious effort. But recent research suggests that many aspects of a satisfying life, like happiness and spontaneity, are best pursued indirectly. The early Chinese philosophers knew this, and they wrote extensively about an effortless way of being in the world, which they called wu-wei (ooo-way). They believed it was the source of all success in life, and they developed various strategies for getting it and hanging on to it. With clarity and wit, Slingerland introduces us to these thinkers and the marvelous characters in their texts, from the butcher whose blade glides effortlessly through an ox to the wood carver who sees his sculpture simply emerge from a solid block. Slingerland uncovers a direct line from wu-wei to the Force in Star Wars, explains why wu-wei is more powerful than flow, and tells us what it all means for getting a date. He also shows how new research reveals what's happening in the brain when we're in a state of wu-wei--why it makes us happy and effective and trustworthy, and how it might have even made civilization possible. Through stories of mythical creatures and drunken cart riders, jazz musicians and Japanese motorcycle gangs, Slingerland effortlessly blends Eastern thought and cutting-edge science to show us how we can live more fulfilling lives. Trying Not To Try is mind-expanding and deeply pleasurable, the perfect antidote to our striving modern culture.From the Hardcover edition.
Tsunami im Kopf – Burnout besser verstehen und bewältigen: Neue Zugänge für eine resiliente Gesellschaft
by Rebecca PetersenDie Burnout-Erkrankung ist, insbesondere im Schulwesen, nach wie vor ein aktuelles und gesellschaftsrelevantes Thema, über das kaum gesprochen wird. Es ist, je nachdem mit viel Scham- und Schuldgefühlen behaftet. Jeder hat ein eigenes Bild von einer Burnout-Erkrankung - doch entspricht dieses tatsächlich der Wirklichkeit? Und wenn ja, warum trifft es dann so viele Menschen scheinbar unbemerkt? Diesen Umstand möchte die Autorin mit ihrem Buch und den darin enthaltenen Zugängen für Organisationen, Teams, Führungskräfte, BeraterInnen, aber auch Betroffene und deren Familien und Freunde ändern und eine neue Sensibilität für gesellschaftliche Verantwortung schaffen. Sie baut damit eine Brücke zu einer neuen Sicht auf Resilienz und Gesundheit und liefert dadurch einen aktiven Beitrag zur Prävention und Aufklärung. Ihr Buch schafft Zugang und Leichtigkeit für ein ernstzunehmendes Thema und ermöglicht dadurch einen offenen, gesunden Umgang mit einer vielschichtigen, heimtückischen und lebensverändernden Erkrankung.
Tu hijo en el centro: Una nueva visión educativa para la era digital
by Moisés Salinas FleitmanLa economía, la sociedad y la cultura del siglo XXI son radicalmente diferentes a aquellas del siglo pasado gracias a internet y específicamente a las redes sociales. Sin embargo, el salón de clases y los métodos pedagógicos siguen siendo esencialmente los mismos. ¿En qué falla la educación de hoy en día en México que no responde a las necesidades de nuestra era? En el marco de un sistema educativo en crisis, con un modelo anticuado y un sindicalismo opaco, la presente obra constituye un llamado urgente para analizar sus fallas y buscar alternativas de solución. La clave, de acuerdo con la investigación de Moisés Salinas Fleitman y Jaime Salinas Fleitman, se halla en la implementación de un modelo educativo constructivista, centrado en el estudiante, en el cual el alumno aprenda de manera crítica y creativa. De esta forma descubrirá cómo participar en la transformación de su mundo: una educación apropiada a las exigencias científicas y tecnológicas del siglo XXI. "Los hermanos Salinas Fleitman nos entregan un texto bien reflexionado sobre los desafíos educativos que enfrenta la escuela mexicana. Su conocimiento sobre el tema es amplio y su capacidad para compartirlo es generosa." Ricardo Raphael "Este libro nos demuestra por qué la escuela debe ser más que un lugar donde se transmiten conocimientos; ahí los niños deben desarrollar su máximo potencial a fin de ser mejores seres humanos, y así tener una mejor sociedad. Se trata de una lectura obligada para todos los padres interesados en la educación de sus hijos." Leo Zuckermann
Tú, tu hijo y la escuela: El camino para darle la mejor educación
by Sir Ken RobinsonUn libro esencial que orientará a los padres sobre cómo proporcionar a sus hijos la mejor educación para alcanzar una vida plena y feliz. Los padres de hoy en día se encuentran profundamente perdidos en relación a la educación que deben proporcionar a sus hijos, especialmente en un momento en el que todo está muy dominado por la polémica y la política. Sir Ken Robinson, uno de los mayores expertos mundiales en la materia, ha mantenido conversaciones con centenares de padres en las que le han expresado los dilemas y las dudas a los que se enfrentan cuando se plantean la educación de sus hijos: ¿Qué es lo que deberían priorizar?, ¿Cómo pueden saber si una determinada escuela es la más apropiada para sus hijos y, si no lo es, qué pueden hacer para remediarlo? Tú, tu hijo y la escuela es un libro indispensable en el que Sir Ken Robinson plantea principios básicos y aporta consejos prácticos para que los padres puedan apoyar a sus hijos a lo largo del recorrido escolar o incluso fuera de él si deciden seguir una escolarización en casa.
Tuesday's Promise: One Veteran, One Dog, and Their Bold Quest to Change Lives
by Ellis Henican Luis Carlos MontalvanFollowing the success of his New York Times bestseller, Until Tuesday, Iraq War veteran Luis Carlos Montalván took to the road with his beloved Golden Retriever service dog, Tuesday, to advocate for America's wounded warriors and for each other. Luis's first book sparked a national conversation about service dogs and PTSD. In this spectacular new memoir, he and Tuesday brought their healing mission to the next level, showing how these beautifully trained animals can assist soldiers, veterans, and many others with disabilities. They rescued a forgotten Tuskegee airman, battled obstinate VA bureaucrats, and provided solace to troubled war heroes coast-to-coast. Everywhere these two went, they highlighted the miraculous talents of service dogs. As Luis and Tuesday celebrated exhilarating victories, a grave obstacle threatened to derail their life-saving campaign: though Luis had made great progress battling his own PTSD, his physical wounds left him wheelchair-bound. He was forced to decide whether to amputate his leg and carry on with a bionic prosthesis. Even as he struggled with this dramatic decision, he and ten-year-old Tuesday prepared to welcome a female Golden Retriever puppy to their all-male pack. As this stirring memoir neared publication, Luis Montalván took his own life in December 2016, another terrible tragedy of the invisible wounds of war. This book is his last letter of love to his best friend, Tuesday, and to veterans, readers, friends, and fellow dog lovers everywhere. Never more timely than now, TUESDAY'S PROMISE is an inspiring story of love, service, teamwork, and the remarkable bond between humans and canines.
Tumbo in The Shadows
by Esther Samuels-DavisHeartfelt and fantasyful, Tumbo in The Shadows forges a path through the uncharted territory of self-rediscovery. After his identity goes up in smoke, Tumbo must learn how to harness the spark left inside, feeling his way out of melancholy before it becomes him. A lighthearted journey through the shadowy depths of the soul, this modern fairytale explores and questions the meaning of finding life's purpose.
Tuning In: Experiencing Music in Psychedelic States
by null Steven J. GelbergThe first authoritative study of the important role of music in psychedelic use and the ways in which psychedelics provide unprecedented access to the deeper mysteries of music.Tuning In is the first authoritative study of a subject that is of wide and growing importance within the current psychedelic renaissance: the role and experience of music in personal growth and healing via psychedelics. The book brings together the best insights and creative musings on the subject from respected figures within the psychedelic community. Going back several decades (and beyond), this book includes first-hand testimony from numerous "trip reports," along with relevant insights from psychologists, scientists, philosophers, scholars of religion, musicologists, musicians, and mystics. Tuning In takes an experiential approach to understanding the unique synergy between psychedelic states and music: how music profoundly supports and enhances psychedelic sessions while psychedelic states provide a unique doorway into the inner mysteries of music. Author Steven J. Gelberg includes helpful guidance in assessing and choosing music appropriate for psychedelic sessions, along with links to curated music playlists.
Tuning the Mind: Connecting Aesthetics to Cognitive Science
by Ruth HaCohenStarting from the late Renaissance, efforts to make vocal music more expressive heightened the power of words, which, in turn, gave birth to the modern semantics of musical expression. As the skepticism of seventeenth-century science divorced the acoustic properties from the metaphysical qualities of music, the door was opened to dicern the rich links between musical perception and varied mental faculties. In Tuning the Mind, Ruth Katz and Ruth HaCohen trace how eighteenth century theoreticians of music examined anew the role of the arts within a general theory of knowledge.As the authors note, the differences between the physical and emotional dimensions of music stimulated novel conceptions and empirical inquiries into the old aesthetic queries. Tracing this development, their opening chapter deals with seventeenth-century epistemological issues concerning the artistic qualities of music. Katz and HaCohen show that painting and literature displayed a comparable tendency toward "musicalization," whereby the dynamic of forms-the modalities specific to each artistic medium-rather than subject matter was believed to determine expression. Katz and HaCohen explore the ambiguities inherent in idealization of an art form whose mimetic function has always been problematic. They discuss the major outlines of this development, from Descartes to Vico through Condillac. Particular emphasis is placed on eighteenth-century British thinkers, from Shaftesbury to Adam Smith, who perceived these problems in their full complexity. They also explore how the French and the Germans dealt differently with questions that preoccupied the British, each nation in accordance with their own past tradition and tendencies. The concluding chapter summarizes the parallel development of abstract art and basic hypotheses concerning the mind and explores basic theoretical questions pertaining to the relationship between perception and cognition.In addressing some of the most complex problems in musical aesthetics, Katz and HaCohen provide a unique historical perspective on the ways their art creates and develops coherent worlds, and, in so doing, contribute to our understanding of the workings of the mind.
tuPOY: Thermally Unstable Partially Oriented Yarns
by Uday B. Desai Shabbir N. Merchant Sunil H. Karamchandani H. D. MustafaThis book provides a new direction in electronics researchwith the invention of a new material tuPOY, which changes our perception ofdeveloping electronics. Evolving on a relatively underplayed phenomenon ofstatic electricity in scientific exploration and application, tuPOY upholds thepotential to rival both silicon and metals as electronics of the future. Devices made of tuPOY present a new emblem to the technological world, where wecould envision our electronic paraphernalia from a completely differentperspective. A computer the size of a big wall, which could be neatly foldedand kept in our pockets when not in use and laundered on a regular basis, can beimagined possible with this invention. The concept, manufacturing process,physics and uses of tuPOY as the next generation material of electronics isdescribed in this book. The book covers the production process of tuPOY and goes onto conceptual advancement from manipulating the sensing, radiating andprocessing properties of tuPOY. Theoretical modelling of tuPOY is characterizedby steady-state equations exploiting interchanges based on the latticekinetics, which mathematizes an Interchange Phenomenon intuPOY. The numerical manifestations calibrate mathematically, tuPOY's responseto any external physical impetus such as charge, heat or energy flow. The book validates the sensing properties and theoreticalmodel by designing a tuPOY sensor which can be used in a plethora ofapplications. A novel microstrip antenna is designed by amalgamation of tuPOY,raw silk and polynylon composites to experimentally verify the radiationproperties of the new material. The conduction properties are verified by drawingfibres of tuPOY and using them as wires and connectors in electronics. A PowerGenerating Unit (PGU) is designed with tuPOY as its primary element. This is afirst of its kind PGU that scavenges power from thermal energy presenting a newdimension in operational power dynamics. Overall this book should be of interest to a wide range of readersranging from researchers, scientists, developers, manufacturers, engineers,graduate students and anyone who has satiety to think differently.
Turkana Boy
by Jean-François Beauchemin Jessica MooreIn this contemplative novel-poem, Jean-François Beauchemin invites us to share in the inner world of the grieving Mr. Bartolomé, who, following the mysterious disappearance of his young son, wanders and wonders, seeking to transcend his pain by encountering something larger than himself. Continuously occupied by the memory of his lost son, Bartolomé's quest leads him from the city to the countryside and then to the edge of the ocean, where he marvels at the beauty of nature but cannot penetrate its mysteries.Through reference to the two-million-year-old "Turkana Boy," the fossilized remains of a boy found in 1984 near Lake Turkana, Kenya, Beauchemin addresses processes of memory and the long history of human evolution. Beauchemin's character Bartolomé sees in the lives of the boys-separated by nearly two million years-a kind of twin destiny. Has the passage of millennia changed the intensity of human feeling at the loss of blood relations? "Who knows what they had felt? Had the same emotions, those associated with incommensurable loss, broken their bodies, as they had his? Over and above morphological differences sculpted by the passage of millennia, was there something resembling a permanence of feeling, a sort of eternity for the murmuring of the heart, transmitted through the ages by the bonds of blood?"Turkana Boy offers a poignant examination of grieving and one man's search for understanding. This surrealist narrative is punctuated with magnificent musings on the world and startling questions about what it means to be alive.
Turkey and the European Union
by Paul T. LevinThis book carefully examines the historical roots of contemporary Western prejudices against both Muslims and Turks, and presents an original theory of collective identity as dramatic re-enactment as a means of understanding the remarkable persistence of medieval stereotypes.
Turkish Origin Migrants and Their Descendants: Hyphenated Identities in Transnational Space (Identities and Modernities in Europe)
by Ayhan KayaThis book analyses Muslim-origin immigrant communities in Europe, and the problematic nature of their labelling by both their home and host countries. The author challenges the ways in which both sending and receiving countries encapsulate these migrants within the religiously defined closed box of “Muslim” and/or “Islam”. Transcending binary oppositions of East and West, European and Muslim, local and newcomer, Kaya presents the multiple identities of Muslim-origin immigrants by interrogating the third space paradigm.Turkish Origin Migrants and Their Descendants analyses the complexity of the hyphenated identities of the Turkish-origin community with their intricate religious, ethnic, cultural, ideological and personal elements. This insight into the life-worlds of transnational individuals and local communities will be of interest to students and scholars of the social sciences, migration studies, and political science, especially those concerned with Islamization of radicalism, populism, and Islamophobia in a European context.
Turn Autism Around: An Action Guide for Parents of Young Children with Early Signs of Autism
by Mary Lynch BarberaThis is the first book of its kind that calls attention to an important fact: parents can make a tremendous impact on their child through behavioral practices taught at home. Dr. Barbera has created a tool kit that any parent can use to help remediate--and in some cases eliminate-some symptoms of autism and other developmental delays in young children, even in as little as 15 minutes a day.Developmental delays and signs of autism usually show up before 18 months of age, yet children are often not diagnosed until they are 4 or 5 years old. In Turn Autism Around, Dr. Mary Barbera explains why parents can't afford to worry and wait in long lines for evaluations and treatment while not knowing how to help their children. She empowers parents, caregivers, and early intervention professionals to regain hope and take back control with simple strategies to dramatically improve outcomes for their children.Dr. Barbera has created a new approach to teaching kids with developmental delays that uses the science of Applied Behavior Analysis (ABA) married with a positive, child-friendly methodology that any parent can use--whether or not their child has delays--to learn to teach communication skills, socialization strategies, as well as tackle sleep, eating, potty training, and behavior challenges in a positive, effective, and lasting way. Turn Autism Around is the first book of its kind that calls attention to an important fact: parents can make a tremendous impact on their child's development through behavioral practices taught at home, even in as little as 15 minutes a day. Her program shows these autism and developmental delays can be remediated, and in some cases, delays can be caught up altogether, if parents intervene while the child is young. This book is for parents of young children aged one-to-five years who are passionate about helping their child as well as learning how they can change the trajectory of their child's and family's life.
Turn My Mourning Into Dancing: MOVING THROUGH HARD TIMES WITH HOPE
by Henri NouwenWith touching examples drawn from his own experience and the lives of those he has served as a pastor, Henri Nouwen articulates five specific "movements" that provide both a model for living through grief and a summary of the gifts our suffering can bring us. In five simple but eloquent chapters, he shows how our hard times can move us.
The Turn-On: How the Powerful Make Us Like Them—from Washington to Wall Street to Hollywood
by Steven GoldsteinHow do Tiffany Haddish, Tom Hanks, Meryl Streep and Apple’s Tim Cook turn us on, and why do some other public figures drive us crazy and turn us off? And who are the behind-the-scenes gurus who help public figures turn us on or off? Steven Goldstein, a civil rights leader who has worked in politics, business and entertainment, breaks down the industry of creating likeability and how public figures manufacture likeability—and how they sometimes destroy it through scandals.As a television producer, Congressional lawyer, leader of state and national civil rights organizations, and communications advisor to corporate and political leaders, Steven Goldstein has been a mover and shaker in every sector of American power. He knows what makes public figures likeable. Based on his twenty-five years of experience and original teachings, Goldstein tells us why we like certain people, and dislike others, in politics, business, and entertainment. Why do we let some into our personal world and refuse to let others enter? Goldstein has developed a paradigm that describes how we fall in like, reminiscent of falling in love, with the public figures who shape our lives. And Goldstein names names. Why do we like Ellen DeGeneres and Morgan Freeman, yet find Gwyneth Paltrow sometimes maddening? Why do we like Warren Buffett, Microsoft’s Satya Nadella and Google’s Sundar Pichai aside from their products and profits? And apart from our ideology, why do some of us like Barack and Michelle Obama and others Donald Trump, and what does Ben Franklin have to do with any of it? Goldstein identifies eight traits of likeability that every public figure reveals to us in pairs, with each pair deepening our relationship with that person. The pairs are: Captivation and HopeAuthenticity and RelatabilityProtectiveness and ReliabilityPerceptiveness and CompassionGoldstein not only tells us how we fall in like with public figures, but he also reveals the behind-the-scenes players in politics, business and entertainment who shape who we like. Likeability isn’t just something you have or you don’t. Likeability can be manufactured—and it can be destroyed. Public figures can be their own worst enemies in saying or doing things that turn us off. Why do we forgive some but not others?The Turn-On will make you think twice about a celebrity reinvention, a glamorous media appearance or a perfectly crafted speech, and will give you tools to take control of your own likeability and become more like your favorite star.