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Winning: Reflections on an American Obsession
by Francesco DuinaWhy winning doesn’t always lead to happinessMost of us are taught from a young age to be winners and avoid being losers. But what does it mean to win or lose? And why do we care so much? Does winning make us happy? Winning undertakes an unprecedented investigation of winning and losing in American society, what we are really after as we struggle to win, our collective beliefs about winners and losers, and much more.Francesco Duina argues that victory and loss are not endpoints or final destinations but gateways to something of immense importance to us: the affirmation of our place in the world. But Duina also shows that competition is unlikely to provide us with the answers we need. Winning and losing are artificial and logically flawed concepts that put us at odds with the world around us and, ultimately, ourselves. Duina explores the social and psychological effects of the language of competition in American culture.Primarily concerned with our shared obsessions about winning and losing, Winning proposes a new mind-set for how we can pursue our dreams, and, in a more satisfying way, find our proper place in the world.
Winning: The Unforgiving Race to Greatness (Tim Grover Winning Ser.)
by Shari Wenk Tim S. Grover&‘Tim Grover&’s teachings completely changed how I approached my professional career, helping me navigate the constant ups and downs that sport at the highest level brings.&’ Marcus Rashford, MBEFrom the elite performance coach for Michael Jordan, Kobe Bryant, Dwyane Wade and many others - and the author of the powerful bestseller Relentless - a no-holds-barred formula for winning that is ideal for business people, athletes and anybody wanting to achieve success. In Relentless, Tim Grover showed that you need to be tough and ruthless - towards others and yourself - to achieve your goals. Now, in Winning he takes that skill repertoire to an even higher level, demonstrating why he is one of the world&’s most sought-after mindset experts. Based on three decades of work with elite competitors like Michael Jordan, Kobe Bryant and Dwyane Wade, Winning challenges you to destroy every obstacle in your path, even if, at the moment of greatest triumph, it may be all taken away. Whether you&’re an athlete striving to win, an entrepreneur building a business, a CEO managing an empire, a salesperson looking to close a deal, or a high achiever determined to stand in the winner&’s circle, Winning offers thirteen key principles for ramping up your performance to the maximum. If you&’re addicted to the taste of success and crave more, then you&’re ready for the results-driven performance formula found here. And if you&’re already winning and want to learn how to execute excellence repeatedly - so you can own not just this moment, but the next, and the next - then Winning is for you.
Winningham and Preusser's Critical Thinking Cases in Nursing: Medical-surgical, Pediatric, Maternity, and Psychiatric Case Studies (4th edition)
by Barbara A. PreusserThe fourth edition of this collection of case studies for nursing students and practitioners offers 148 examples that foster creative thinking skills in medical-surgical, pediatric, maternity and psychiatric situations. Preusser (family nurse practitioner, Veterans Administration Medical Center, Utah) groups these case studies according to body systems for a quicker access to vital information, and she illustrates the changes, complications and therapeutic interventions that may occur for each example. This latest edition also provides a new approach to prioritization tasks in clinical environments.
Winsome Conviction: Disagreeing Without Dividing the Church
by Tim Muehlhoff Richard LangerWe generally assume that those sitting around us in church share our beliefs. But when our personal convictions are contested by fellow Christians, everything changes. We feel attacked from behind. When other Christians doubt or deny our convictions, we don't experience it as a mere difference of opinion, but as a violation of an unspoken agreement. Tim Muehlhoff and Rick Langer offer a guide to help Christians navigate disagreements with one another. In today's polarized context, Christians often have committed, biblical rationales for very different positions. How do we discern between core biblical convictions and secondary issues? How do we cultivate better understanding and compassion for those we disagree with? Muehlhoff and Langer provide lessons from conflict theory and church history on how to avoid the dangers of groupthink and how to negotiate differing biblical convictions to avoid church splits and repair interpersonal ruptures. Christian unity is possible. Discover how we can navigate differences by speaking in both truth and love.
Winter Blues, Fourth Edition: Everything You Need to Know to Beat Seasonal Affective Disorder
by Norman E. RosenthalA "landmark book."--The New York Times When the dark days of winter approach, do you feel sluggish and slow? Is it a struggle to get out of bed each morning? Do you have difficulty focusing at work or in relationships, feel down in the dumps, or, worse still, get really depressed? Does it get harder than ever to stick to a healthy diet and control your weight? If you answered yes to one or more of these questions, you may be one of the millions of people who suffer from seasonal affective disorder (SAD). Picking up this book is the first step toward feeling more energized, productive, and alive all year long. Dr. Norman E. Rosenthal's engaging, compassionate style and rich store of scientific wisdom have made this trusted guide a perennial bestseller. Dr. Rosenthal explains step by step how to evaluate your own level of seasonality, get the most out of light boxes and other effective self-help options, and make informed decisions about antidepressants and psychotherapy. The thoroughly updated fourth edition features a new chapter on different meditation practices and their benefits. Packed with information and insights, this is a tried-and-true survival kit for weathering the winter blues.
Winter Blues, Revised Edition
by Norman E. RosenthalWinter isn't a "wonderland" for everyone. Every year, millions of us feel our energy levels ebb and spirits fall as the days grow shorter. The condition is called seasonal affective disorder (SAD), and it can cause depression, reduce your productivity, and make it harder to control your appetite. In this no-nonsense, up-to-date survival kit for weathering the winter blues, Dr. Norman Rosenthal explains what causes seasonal mood swings and what you can do about them. A self-test allows you to evaluate your own level of SAD and helps you determine an appropriate plan of action. The book covers an expanded variety of methods proven to help you feel better--including new developments in light therapy, antidepressant medications, and breakthrough self-help strategies. Convenient menus and easy recipes make sticking to a healthy winter diet more enjoyable, and a new section on the benefits of exercise motivates you to stay active even when it's gloomy outside. A step-by-step guide helps you organize your yearly schedule to anticipate seasonal changes, and a special chapter for family and friends teaches loved ones effective ways to show support. Like a ray of light on an otherwise cloudy day. Dr. Rosenthal's expertise, warmth, and enthusiasm will inspire you to reclaim the winter months and find ways to celebrate even the darkest days of the year.
Wir sind Team: Ein neuer Blick auf Teamentwicklung
by Niki Harramach Michael Köttritsch Nina VeličkovićDas Buch zeigt – ausschließlich für die Praxis – die Möglichkeiten der Teamentwicklung und Teamarbeit auf. Es verdeutlicht nicht nur die gruppendynamischen wie systemischen Grundlagen, sondern stellt auch Unterschiede zu den verbreiteten Ansätzen dar, basierend auf mehr als 500 Teamentwicklungs-Projekten.
Wired For Intimacy: How Pornography Hijacks the Male Brain
by William M. StruthersPornography is powerful. Our contemporary culture as been pornified, and it shapes our assumptions about identity, sexuality, the value of women and the nature of relationships. Countless Christian men struggle with the addictive power of porn. But common spiritual approaches of more prayer and accountability groups are often of limited help. In this book neuroscientist and researcher William Struthers explains how pornography affects the male brain and what we can do about it. Because we are embodied beings, viewing pornography changes how the brain works, how we form memories and make attachments. By better understanding the biological realities of our sexual development, we can cultivate healthier sexual perspectives and interpersonal relationships. Struthers exposes false assumptions and casts a vision for a redeemed masculinity, showing how our sexual longings can actually propel us toward sanctification and holiness in our bodies. With insights for both married and single men alike, this book offers hope for freedom from pornography.
Wired For Love: A Neuroscientist’s Journey Through Romance, Loss and the Essence of Human Connection
by Stephanie CacioppoFrom the world's foremost neuroscientist of romantic love comes a personal story of connection and heartbreak that brings new understanding to an old truth: it is better to have loved and lost than never to have loved at all.At thirty-seven, Dr. Stephanie Cacioppo was content to be single. She was fulfilled by her work on the neuroscience of romantic love; how finding and growing with a partner literally reshapes our brains. That was, until she met the foremost neuroscientist of loneliness. A whirlwind romance led to marriage, to sharing an office at the University of Chicago. After seven years of being inseparable at work and home, she lost her beloved husband following a devastating battle with cancer.In Wired for Love, Dr. Stephanie Cacioppo tells not just a science story, but also a love story. She shares revelatory insights into how we fall in love, and why; what makes love last; and how we process love lost - all grounded in cutting-edge findings in brain chemistry and behavioural science. Woven through it all is her moving personal story, from astonishment, to unbreakable bond, to grief and healing. Her experience and her work enrich each other, creating a singular blend of science and lyricism that's essential reading for anyone looking for connection.
Wired For Love: A Neuroscientist’s Journey Through Romance, Loss and the Essence of Human Connection (Language Acts and Worldmaking #5)
by Stephanie CacioppoFrom the world's foremost neuroscientist of romantic love comes the untold story of what happens in our brains when we are in love.Dr Stephanie Cacioppo shares revelatory insights into how we fall in love, and why; what makes love last; and how we process love lost - all grounded in cutting-edge findings in brain chemistry and behavioural science. You will learn how to make a closer bond in your relationship, how to make sure the spark isn't lost, how to tell the difference between lust and love, and how to find a path beyond heartbreak or bereavement.Wired for Love is not just a science story, but also a love story. At thirty-seven, Dr. Stephanie Cacioppo was content to be single. She was fulfilled by her work on the neuroscience of romantic love; how finding and growing with a partner literally reshapes our brains. That was, until she met the foremost neuroscientist of loneliness. A whirlwind romance led to marriage, to sharing an office at the University of Chicago. After seven years of being inseparable at work and home, she lost her beloved husband following a devastating battle with cancer.This moving personal story is woven through the book, from astonishment, to unbreakable bond, to grief and healing. Her experience and her work enrich each other, creating a singular blend of science, lyricism and expert tips that are essential reading for anyone looking for connection.
Wired Youth: The Online Social World of Adolescence (Adolescence and Society)
by Gustavo Mesch Ilan TalmudThis fully updated new edition offers a research-based analysis of the online social world of adolescence, incorporating additional research findings that have appeared during the last decade. Talmud and Mesch take a realistic, sociological approach to online adolescents’ communication, demonstrating how online sociability is embedded in the larger social structure and in technological affordances. Combining perspectives from sociology, psychology, and education with a focus on social constructionism, technological determinism, and social networking, the authors present an empirically anchored review of the field. The book covers topics such as youth sociability, relationship formation, online communication, and cyberbullying to examine how young people use the Internet to construct or maintain their inter-personal relationships. This new edition also incorporates new research findings on online adolescents' behaviour in general, and specifically in relation to social apps, providing a more updated outlook regarding various dimensions of adolescents' online interactions. Wired Youth is essential reading for advanced students of adolescent psychology, youth studies, media studies, and the psychology and sociology of interpersonal relationships, as well as undergraduate students in developmental psychology, social psychology, youth studies, media studies, and sociology.
Wired Youth: The Social World of Adolescence in the Information Age (Adolescence and Society)
by Gustavo Mesch Ilan TalmudThe debate on the social impact of information and communication technologies is particularly important for the study of adolescent life, because through their close association with friends and peers, adolescents develop life expectations, school aspirations, world views, and behaviors. This book presents an up-to-date review of the literature on youth sociability, relationship formation, and online communication, examining the way young people use the internet to construct or maintain their inter-personal relationships. Using a social network perspective, the book systematically explores the various effects of internet access and use on adolescents’ involvement in social, leisure and extracurricular activities, evaluating the arguments that suggest the internet is displacing other forms of social ties. The core of the book investigates the motivations for online relationship formation and the use of online communication for relationship maintenance. The final part of the book focuses on the consequences, both positive and negative, of the use of online communication, such as increased social capital and online bullying. Wired Youth is ideal for undergraduate and graduate students of adolescent psychology, youth studies, media studies and the psychology and sociology of interpersonal relationships.
Wired for Intimacy: How Pornography Hijacks the Male Brain
by William M. StruthersPornography is powerful. Our contemporary culture as been pornified, and it shapes our assumptions about identity, sexuality, the value of women and the nature of relationships. Countless Christian men struggle with the addictive power of porn. But common spiritual approaches of more prayer and accountability groups are often of limited help. In this book neuroscientist and researcher William Struthers explains how pornography affects the male brain and what we can do about it. Because we are embodied beings, viewing pornography changes how the brain works, how we form memories and make attachments. By better understanding the biological realities of our sexual development, we can cultivate healthier sexual perspectives and interpersonal relationships. Struthers exposes false assumptions and casts a vision for a redeemed masculinity, showing how our sexual longings can actually propel us toward sanctification and holiness in our bodies. With insights for both married and single men alike, this book offers hope for freedom from pornography.
Wired for Joy!: A Revolutionary Method For Creating Happiness From Within
by Laurel MellinCan you imagine a world where drug companies throw bake sales to make ends meet? A world without all the jaw clenching, nail biting, and stress-induced melt downs? Eighty percent of health problems today are due to the downstream effects of stress, so learning to break free from stress could dramatically improve your mood, your relationships, your health––and your life. In Wired for Joy , researcher and New York Times -bestselling author Laurel Mellin presents a simple yet proven way to train your brain to move through stress and back to joy. Her method has been called the missing link in health care, as it focuses on rewiring the emotional brain—the caldron of our stress—rather than the thinking brain, which has been the focus of most other stress-busting methods. Based on the cutting-edge science of neuroplasticity, Mellin outlines the five states of the emotional brain. For each state she presents a specific tool that easily and quickly switches the brain back to a state of well-being. Once you know how to make that switch, life becomes easier, and stress symptoms—depression, anxiety, overeating, high blood pressure—tend to fade. Finally, instead of focusing on the symptoms of stress, we can change the wiring that triggers it and experience new sense of freedom in our lives.
Wired for Joy: A Revolutionary Method for Creating Happiness from Within
by Laurel MellinCan you imagine a world where drug companies throw bake sales to make ends meet? A world without all the jaw clenching, nail biting, and stress-induced melt downs? Eighty percent of health problems today are due to the downstream effects of stress, so learning to break free from stress could dramatically improve your mood, your relationships, your health--and your life. In Wired for Joy,researcher and New York Times-bestselling author Laurel Mellin presents a simple yet proven way to train your brain to move through stress and back to joy. Her method has been called the missing link in health care, as it focuses on rewiring the emotional brain-the caldron of our stress-rather than the thinking brain, which has been the focus of most other stress-busting methods. Based on the cutting-edge science of neuroplasticity, Mellin outlines the five states of the emotional brain. For each state she presents a specific tool that easily and quickly switches the brain back to a state of well-being. Once you know how to make that switch, life becomes easier, and stress symptoms-depression, anxiety, overeating, high blood pressure-tend to fade. Finally, instead of focusing on the symptoms of stress, we can change the wiring that triggers it and experience new sense of freedom in our lives.
Wired for Love: A Neuroscientist's Journey Through Romance, Loss, and the Essence of Human Connection
by Stephanie CacioppoFrom the world’s foremost neuroscientist of romantic love comes a personal story of connection and heartbreak that brings new understanding to an old truth: better to have loved and lost than never to have loved at all.At thirty-seven, Dr. Stephanie Cacioppo was content to be single. She was fulfilled by her work on the neuroscience of romantic love—how finding and growing with a partner literally reshapes our brains. That was, until she met the foremost neuroscientist of loneliness. A whirlwind romance led to marriage and to sharing an office at the University of Chicago. After seven years of being inseparable at work and at home, Stephanie lost her beloved husband, John, following his intense battle with cancer.In Wired for Love, Stephanie tells not just a science story but also a love story. She shares revelatory insights into how and why we fall in love, what makes love last, and how we process love lost—all grounded in cutting-edge findings in brain chemistry and behavioral science. Woven through it all is her moving personal story, from astonishment to unbreakable bond to grief and healing. Her experience and her work enrich each other, creating a singular blend of science and lyricism that’s essential reading for anyone looking for connection.
Wired for Story
by Lisa CronThis guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers' brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets--and it's a game-changer for anyone who has ever set pen to paper. The vast majority of writing advice focuses on "writing well" as if it were the same as telling a great story. This is exactly where many aspiring writers fail--they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain's hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won't hold anyone's interest. Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.
Wired for Story
by Lisa CronThis guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers' brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets--and it's a game-changer for anyone who has ever set pen to paper. The vast majority of writing advice focuses on "writing well" as if it were the same as telling a great story. This is exactly where many aspiring writers fail--they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain's hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won't hold anyone's interest. Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.
Wired to Care: How Companies Prosper When They Create Widespread Empathy
by Dev Patnaik Peter MortensenPatnaik, founder and principal of Jump Associates, a growth strategy firm, notes that all people have the instinct to walk in other people's shoes, to empathize--but somehow, particularly in the world of business, that instinct gets lost. The author, also an educator, offers advice on how companies and individuals can regain their empathy, and what the payoffs are when they do. The author interviewed representatives of major manufacturers from Zildjian to IBM, politicians, farmers' markets conventions during the course of his research for this book.
Wired to Connect: The Surprising Link Between Brain Science and Strong, Healthy Relationships
by Leigh Ann Hirschman Amy BanksResearch shows that people cannot reach their full potential unless they are in healthy connection with others. Dr. Amy Banks teaches us how to rewire our brains for healthier relationships and happier, more fulfilling lives. <P><P> We all experience moments when we feel isolated and alone. A 2006 Purdue University study found that twenty-five percent of Americans cannot name a single person they feel close to. Yet every single one of us is hardwired for close relationships. The key to more satisfying relationships--be it with a significant other, a family member, or a colleague--is to strengthen the neural pathways in our brains that encourage closeness and connection. In this groundbreaking book, Dr. Banks give us a road map for developing the four distinct neural pathways in the brain that underlie the four most important ingredients for close relationships: calmness, acceptance, emotional resonance, and energy. Four Ways to Click gives you the tools you need to strengthen the parts of your brain that encourage connection and to heal the neural damage that disconnection can cause.
Wired to Create
by Scott Barry Kaufman Carolyn GregoireIs it possible to make sense of something as elusive as creativity? Based on psychologist Scott Barry Kaufman's groundbreaking research and Carolyn Gregoire's popular article in the Huffington Post, Wired to Create offers a glimpse inside the "messy minds" of highly creative people. Revealing the latest findings in neuroscience and psychology, along with engaging examples of artists and innovators throughout history, the book shines a light on the practices and habits of mind that promote creative thinking. Kaufman and Gregoire untangle a series of paradoxes-- like mindfulness and daydreaming, seriousness and play, openness and sensitivity, and solitude and collaboration - to show that it is by embracing our own contradictions that we are able to tap into our deepest creativity. Each chapter explores one of the ten attributes and habits of highly creative people: Imaginative Play * Passion * Daydreaming * Solitude * Intuition * Openness to Experience * Mindfulness * Sensitivity * Turning Adversity into Advantage * Thinking Differently With insights from the work and lives of Pablo Picasso, Frida Kahlo, Marcel Proust, David Foster Wallace, Thomas Edison, Josephine Baker, John Lennon, Michael Jackson, musician Thom Yorke, chess champion Josh Waitzkin, video-game designer Shigeru Miyamoto, and many other creative luminaries, Wired to Create helps us better understand creativity - and shows us how to enrich this essential aspect of our lives. From the Hardcover edition.
Wiring the Streets, Surfing the Square: Producing Public Space in the Mediated City (The Urban Book Series)
by Timothy JachnaThis book investigates the production of public space in contemporary urban contexts as conditioned by the suffusion of urban life with digital technologies. A “social production of technology” approach is taken to frame the digitally-mediated city as a communal social and cultural project. Acknowledging the multivalent and shifting nature of public space and the heterogeneity of the urban actors who form it, the “agency” of these different actors in appropriating digital technologies takes center stage. The dynamics of negotiations between regimes of control and impulses towards freedom and experimentation, the entanglement of the spatial commons and the digital commons, changes in the notions of what constitutes membership in a public or counterpublic, and evolving relationships between the various individuals and groups who share and constitute public space, are all revealed in different actors’ appropriation of digital technologies in the formation of public spaces and the conducting of public life in cities.The book is divided into two sections. Drawing on classic and contemporary scholars on public space, and on digital culture, Section I explores the implications of the convergence of these bodies of knowledge and lenses of critique and examination on the present urban condition, establishing a conceptual foundation upon which public space discourse is brought to bear on an interrogation of the “wired” or “mediated” city. Structured by the core concepts that underlie Hannah Arendt’s notion of agency in the constitution of the public sphere, Section II is devoted to discussing, and demonstrating through myriad concrete examples, how different “affordances” of digital technologies are implicated in the production of public space and in the interplay between urban governance and control, urban life and citizenship, and urban commodification. The topics in this book are of broad and current international relevance, and will appeal to scholars and students in architecture, urbanism, design, sociology, and digital culture.
Wirksame Führung bedeutet Haltung zeigen: Im Einklang aus innerer & äußerer Haltung zur authentischen Führungspersönlichkeit reifen. Eine Einführung (essentials)
by Oliver DreberDieses Buch ist eine Einführung in den Themenkomplex der Führung durch Haltung. Es bietet eine pragmatische Anleitung zur Selbstreflexion mit dem Ziel der Persönlichkeitsentwicklung. Theoretisches Grundlagenwissen zu Persönlichkeit & Führung wird mit neurowissenschaftlichen Erkenntnissen aus dem Embodiment und aktiven Körperwahrnehmungsübungen kombiniert. Ganz nach dem Motto des Autors: „Raus aus dem Kopf, rein in den Körper.“.Empathie, bedürfnisorientierte Kommunikation, aktives Zuhören, Integrität, Loyalität, Kreativität, Resilienz & Achtsamkeit sind nur einige der new work soft skills, die für erfolgreiche Führung immer bedeutsamer werden. Doch kaum einer wird mit all diesen Sozialkompetenzen geboren. Wir müssen uns diese im Laufe unserer persönlichen Entwicklung meist erst erwerben. Wenn wir das tun, bildet sich Schicht um Schicht eine individuelle Persönlichkeit. Im Zuge dieser Reifung entstehen auch unsere Haltungen. Eine Haltung ist nicht nur ein mentales Konstrukt (innere Haltung), sondern findet immer auch Niederschlag in einer äußeren Haltung (Körperhaltung). Erst wenn innere wie äußere Haltung miteinander korrespondieren, kann eine authentische und damit wirksame Führungspersönlichkeit entstehen.
Wirksamer Handeln: psychologische & ästhetische Aspekte zur Optimierung von Geschäftsräumen ohne Umbau
by Stefan SuchanekDie Digitalität, Krisen und ein neuer gesellschaftlicher Anspruch haben das Einkaufsverhalten von Konsument*innen stark verändert und den Einzelhandel sogar vor eine schmerzhafte Existenzfrage gestellt. Diese Unsicherheiten beeinflussen die Grundstimmung in der Gesellschaft und die daraus resultierende Investitionsfähigkeit des Handels.Auf der anderen Seite bestätigen aber aktuell viele Studien: Kunden und Mitarbeiter würden sich in Zukunft mehr Wohlgefühl und Aufenthaltsqualität in den Geschäftsräumen wünschen, um nicht an Mitbewerber abzuwandern. Und darin liegt das eigentliche Potential: Es geht um den Erlebnisprozess. Dieser wird mittlerweile als höchste Stufe der ökonomischen Leistung bezeichnet - mit einem erheblichen Mehrwert und noch viel ungenutztem Potential. Unser kleiner, aber feiner Ratgeber basiert auf einer über 20jährigen Erfahrung und neuesten Erkenntnissen aus Neurobiologie, Wissenschaft und Verkaufspsychologie. DerFokus liegt auf dem menschlichen Wohlbefinden, verknüpft mit pragmatischen Tipps und Tricks, wie Sie ihre Geschäftsräume – auch ohne großen finanziellen Aufwand – mit einfachen gestalterischen und überraschenden verkaufspsychologischen Hacks und Erlebnissen optimieren: Zur Steigerung von Aufenthaltsqualität, Wirksamkeit, Bindung, Attraktivität, Produktivität und Umsatz.
Wirtschaftspsychologie für Bachelor (Springer-Lehrbuch)
by Christian FichterDie Wirtschaft ist heute nicht mehr ohne das Fachwissen der Psychologie zu verstehen! Dieses Lehrbuch gibt einen kompakten und doch vollständigen sowie praxisnahen Überblick über die Wirtschaftspsychologie. Es ordnet die Disziplin historisch ein und bietet eine ebenso kurzweilige wie interessante Darstellung aller relevanten Kernthemen. Durch viele Praxisbezüge, Definitionen, Lernziele, Kontrollfragen und Hinweise auf vertiefende Literatur ist es sehr lernfreundlich gestaltet, zusätzlich fasst eine ausführliche Randspalte das Wichtigste zusammen. Eine Begleitwebsite auf www.lehrbuch-psychologie.springer.com bietet zahlreiche Zusatztexte, Lern-Tools für Studierende sowie Dozentenmaterialien.