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Farming Systems Research into the 21st Century: The New Dynamic
by Ika Darnhofer Benoît Dedieu David GibbonFarming Systems Research has three core characteristics: it builds on systems thinking, it depends on the close collaboration between social and biophysical sciences, and it relies on participation to build co-learning processes. Farming Systems Research posits that to contribute towards sustainable rural development, both interdisciplinary collaborations and local actor engagement are needed. Together, they allow for changes in understanding and changes in practices. This book gives an overview of the insights generated in 20 years of Farming Systems Research. It retraces the emergence and development of Farming Systems Research in Europe, summarises the state-of-the-art for key areas, and provides an outlook on new explorations, especially those tackling the dynamic nature of farming systems and their interaction with the natural environment and the context of action.
Farming While Black: Soul Fire Farm’s Practical Guide to Liberation on the Land
by Leah PennimanRecipient of the 28th Heinz Awards for the Economy: Leah PennimanJames Beard Foundation Leadership Award 2019: Leah PennimanChoice Reviews, Outstanding Academic Title&“An extraordinary book…part agricultural guide, part revolutionary manifesto.&”—VOGUENamed a &“Best Book on Sustainable Living and Sustainability&” by Book RiotIn 1920, 14 percent of all land-owning US farmers were black. Today less than 2 percent of farms are controlled by black people—a loss of over 14 million acres and the result of discrimination and dispossession. While farm management is among the whitest of professions, farm labor is predominantly brown and exploited, and people of color disproportionately live in &“food apartheid&” neighborhoods and suffer from diet-related illness. The system is built on stolen land and stolen labor and needs a redesign.Farming While Black is the first comprehensive &“how to&” guide for aspiring African-heritage growers to reclaim their dignity as agriculturists and for all farmers to understand the distinct, technical contributions of African-heritage people to sustainable agriculture. At Soul Fire Farm, author Leah Penniman co-created the Black and Latinx Farmers Immersion (BLFI) program as a container for new farmers to share growing skills in a culturally relevant and supportive environment led by people of color. Farming While Black organizes and expands upon the curriculum of the BLFI to provide readers with a concise guide to all aspects of small-scale farming, from business planning to preserving the harvest. Throughout the chapters Penniman uplifts the wisdom of the African diasporic farmers and activists whose work informs the techniques described—from whole farm planning, soil fertility, seed selection, and agroecology, to using whole foods in culturally appropriate recipes, sharing stories of ancestors, and tools for healing from the trauma associated with slavery and economic exploitation on the land. Woven throughout the book is the story of Soul Fire Farm, a national leader in the food justice movement. The technical information is designed for farmers and gardeners with beginning to intermediate experience. For those with more experience, the book provides a fresh lens on practices that may have been taken for granted as ahistorical or strictly European. Black ancestors and contemporaries have always been leaders—and continue to lead—in the sustainable agriculture and food justice movements. It is time for all of us to listen.&“A moving and powerful how-to book for Black farmers to reclaim the occupation and the contributions of the BIPOC community that introduced sustainable agriculture.&”—BookRiot.com&“Leah Penniman is . . . opening the door for the next generation of farmers.&”—CBS This Morning
Farming and Food Supplies: The Case for Expansion of British Agriculture (Routledge Revivals)
by Margaret BramleyIn the 1960s, the farming industry of Britain had been transformed and modernised to the point where output per person was the highest in Europe. Many farmers reasoned from this that there should be expansion of agriculture rather than restriction, and that the natural resources of Britain should be developed to the full. Originally published in 1965, this book examines the case for further expansion against the background of mass hunger and rising population in many parts of the world. The case rests upon three premises. The first is that the farming industry is now making an indispensable contribution to the national economy. The second is that the industry is capable of further development in output and efficiency. The third is that there is likely to be a scarcity of food on the world markets over the next twenty to thirty years rather than a surplus.Margaret Bramley believed that the final choice of policy should be based upon the long-term interests of the whole community, not upon the sectional interests of farmers, food importers or distributors. She said it was essential to recall how vulnerable as a small densely populated island Britain is, with half our food at the time coming from overseas.With recent world events bringing the subject of food distribution to the fore, the book's advocacy of expansion of British farming resonates strongly again today
Farming for the Long Haul: Resilience and the Lost Art of Agricultural Inventiveness
by Michael FoleyIt&’s all but certain that the next fifty years will bring enormous, not to say cataclysmic, disruptions to our present way of life. World oil reserves will be exhausted within that time frame, as will the lithium that powers today&’s most sophisticated batteries, suggesting that transportation is equally imperiled. And there&’s another, even more dire limitation that is looming: at current rates of erosion, the world&’s topsoil will be gone in sixty years. Fresh water sources are in jeopardy, too. In short, the large-scale agricultural and food delivery system as we know it has at most a few decades before it exhausts itself and the planet with it.Farming for the Long Haul is about building a viable small farm economy that can withstand the economic, political, and climatic shock waves that the twenty-first century portends. It draws on the innovative work of contemporary farmers, but more than that, it shares the experiences of farming societies around the world that have maintained resilient agricultural systems over centuries of often-turbulent change. Indigenous agriculturalists, peasants, and traditional farmers have all created broad strategies for survival through good times and bad, and many of them prospered. They also developed particular techniques for managing soil, water, and other resources sustainably. Some of these techniques have been taken up by organic agriculture and permaculture, but many more of them are virtually unknown, even among alternative farmers. This book lays out some of these strategies and presents techniques and tools that might prove most useful to farmers today and in the uncertain future.
Farming in Carroll County
by Lyndi McnultyCarroll County's road signs are a testament to the farm families who settled here. Bollinger, Hoff, Roop, Baugher, Royer, Bushey, and many more are road names that honor those who have produced food for themselves and the nation in times of peace, war, and the Great Depression. In 1917, when the first county agricultural agent arrived, 96.6 percent of the land was held in 3,384 farms. By 1926, Carroll County, Maryland, led the state in corn, swine, and poultry production. It was second in dairy and beef, and it was the world leader in wormseed oil production. A prominent feature of Carroll County's landscape has always been the red barns, and they still are today. The photographs in this book were collected from farm families and historical organizations, portraying a unique insider's view of the history of farm life in Carroll County.
Farming, Hunting, and Fishing in the Olmec World
by Vanderwarker Amber M.In this book, Amber VanDerwarker conducts the first multidisciplinary analysis of subsistence patterns at two Olmec settlements to offer a fuller understanding of how the development of political complexity was tied to both agricultural practices and environmental factors.
Farms and Farmers in an Urban Age
by Edward C. HigbeeAccount of the evolution of American agriculture and its influence on the nation.
Farms with a Future: Creating and Growing a Sustainable Farm Business
by Rebecca ThistlethwaiteWhat makes a farm sustainable and successful? And what special qualities and skills are needed for someone to become a successful farmer?Rebecca Thistlethwaite addresses these and other crucial questions in this uniquely important book, which is a must-read for anyone who aspires to get into farming, or who wants to make their farm business more dynamic, profitable, and, above all, sustainable. Over an entire year, the author and her husband-experienced farmers themselves-took a sabbatical and traveled the length and breadth of the United States to live and work alongside some of the nation's most innovative farmers. Along the way they learned about best practices, and a whole lot about what doesn't work.Farms with a Future shares this collective wisdom in an inspirational yet practical manner; it will help beginners avoid many of the common mistakes that first-time farmers make. Just as importantly, it discusses positive ideas that can help make any farm enterprise vibrant and financially profitable. Profiles of more than a dozen representative farms help round out the invaluable information and encourage farmers to embrace their inner entrepreneur. Younger growers, in particular, will benefit by learning about "the right stuff" from both their peers and longtime experts.This book provides a useful reference for beginning and experienced farmers alike. While many other books address agricultural production, there are very few that talk about business management for long-term sustainability. Farms with a Future offers an approachable, colorful take on building a triple-bottom-line farming business.
Farsighted: How We Make the Decisions that Matter the Most
by Steven JohnsonPlenty of books offer useful advice on how to get better at making quick-thinking, intuitive choices. But what about more consequential decisions, the ones that affect our lives for years, or centuries, to come? Our most powerful stories revolve around these kinds of decisions: where to live, whom to marry, what to believe, whether to start a company, how to end a war.Full of the beautifully crafted storytelling and novel insights that Steven Johnson's fans know to expect, Farsighted draws lessons from cognitive science, social psychology, military strategy, environmental planning, and great works of literature. Everyone thinks we are living in an age of short attention spans, but we've actually learned a lot about making long-term decisions over the past few decades. Johnson makes a compelling case for a smarter and more deliberative decision-making approach. He argues that we choose better when we break out of the myopia of single-scale thinking and develop methods for considering all the factors involved.There's no one-size-fits-all model for the important decisions that can alter the course of a life, an organization, or a civilization. But Farsighted explains how we can approach these choices more effectively, and how we can appreciate the subtle intelligence of choices that shaped our broader social history.
Farsighted: How We Make the Decisions that Matter the Most
by Steven JohnsonA groundbreaking book about making once-in-a-lifetime decisions, from the bestselling author of How We Got to Now and Where Good Ideas Come From.Plenty of books offer useful advice on how to get better at making quick-thinking, intuitive choices. But what about more consequential decisions, the ones that affect our lives for years, or centuries, to come? Our most powerful stories revolve around these kinds of decisions: where to live, whom to marry, what to believe, whether to start a company, how to end a war.Full of the beautifully crafted storytelling and novel insights that Steven Johnson's fans know to expect, Farsighted draws lessons from cognitive science, social psychology, military strategy, environmental planning, and great works of literature. Everyone thinks we are living in an age of short attention spans, but we've actually learned a lot about making long-term decisions over the past few decades. Johnson makes a compelling case for a smarter and more deliberative decision-making approach. He argues that we choose better when we break out of the myopia of single-scale thinking and develop methods for considering all the factors involved.There's no one-size-fits-all model for the important decisions that can alter the course of a life, an organization, or a civilization. But Farsighted explains how we can approach these choices more effectively, and how we can appreciate the subtle intelligence of choices that shaped our broader social history.(P)2018 Penguin Random House Audio
Farther and Faster
by Tara Funk Katherine ScraperHow did people go places long ago? How do people go places now?
Fascinating Canada: A Book of Questions and Answers
by John Robert ColomboFew people have read as widely in the field of Canadiana as has John Robert Colombo. The curiosity of this Toronto writer, editor, and anthologist knows few if any bounds when it comes to the lore, literature, history, culture, and character of Canada. He has an inquiring mind and he seems able to find national and even international twists to subjects of interest or importance.Fascinating Canada, his latest book, is the product of over half a century of research, reading, writing, and thinking. Some years ago the author produced a trilogy of question-and-answer books 1,000 Questions about Canada, 999 Questions about Canada, 1,000 Questions about Canada. The first two were published by Doubleday Canada, the third one in 2001 by Dundurn Press. The same format is adapted to the material in the present book, but this time the majority of the questions are short whereas a good many of the answers are quite long discussions of the subjects at hand: concise questions followed by considered answers.Here is a book about the Canadian past, present, and future. The information in Fascinating Canada is organized under four headings (People, Places, Things, Ideas) and there is a detailed Index for ready reference. This book may serve as a work of popular reference, but it has been written to stimulate inquiry and spark the sense of surprise in the minds of readers who know something about this amazing country but perhaps not as much as the author. Open this book and begin to read … and match wits with author and researcher John Robert Colombo.
Fascination: Trance, Enchantment, and American Modernity
by Patrick KindigMost cultural critics theorize modernity as a state of disenchanted distraction, one linked to both the rationalizing impulses of scientific and technological innovation and the kind of dispersed, fragmented attention that characterizes the experience of mass culture. Patrick Kindig’s Fascination, however, tells a different story, showing that many fin-de-siècle Americans were in fact concerned about (and intrigued by) the modern world’s ability to attract and fix attention in quasi-supernatural ways. Rather than being distracting, modern life in their view had an almost magical capacity to capture attention and overwhelm rational thought.Fascination argues that, in response to the dramatic scientific and cultural changes of the late nineteenth and early twentieth centuries, many American thinkers and writers came to conceive of the modern world as fundamentally fascinating. Describing such diverse phenomena as the electric generator, the movements of actresses, and ethnographic cinema as supernaturally alluring, they used the language of fascination to process and critique both popular ideologies of historical progress and the racializing logic upon which these ideologies were built. Drawing on an archive of primary texts from the fields of medicine, (para)psychology, philosophy, cultural criticism, and anthropology—as well as creative texts by Harriet Prescott Spofford, Charles Chesnutt, Theodore Dreiser, Paul Laurence Dunbar, Edward S. Curtis, Robert J. Flaherty, and Djuna Barnes—Kindig reconsiders what it meant for Americans to be (and to be called) modern at the turn of the twentieth century.
Fascism Old and New: American Politics at the Crossroads
by Carl BoggsDeep historical trends suggest the United States could be moving toward a distinctly novel form of fascism, embracing elements of the historical phenomenon as it appeared in such countries as Italy, Germany, Japan, and Spain while departing in significant ways. A twenty-first century fascism would hardly be revolutionary or totalitarian, as it would involve no dramatic break with the past, following a logic of continuity and building on firmaments of entrenched power going back to World War II. This new type of fascist regime would be driven by a tightening confluence of sectoral interests in American society: corporate, state, military, and cultural – interests favoring oligarchy, authoritarianism, the warfare system, and surveillance order within an expanding globalized matrix of power. The dominant historical forces emphasized by such theorists as C. Wright Mills (The Power Elite) and Sheldon Wolin (Democracy, Inc.), an important foundation of this book, have grown stronger and more pervasive across the decades. An integrated power structure has been fueled by new advances in technology, a money-saturated political system, and neoliberal globalism bolstered by the spread of right wing populism that, among other things, has catapulted Donald Trump into the U.S. presidency. In this book, Carl Boggs explores new political and ideological terrain in systematically considering the prospects for a gradual development of fascism in contemporary American society and, by extension, elsewhere across the advanced industrial world. He persuasively argues that modern fascistic trends, arguably most visible in the U.S., demonstrate a closer affinity with Mussolini’s Italy (corporate state) than with the more extreme Nazi German model of tyranny and genocide. A very timely scholarly enterprise, this book will be of interest to students of contemporary radical politics, fascism more broadly, US political history, ideologies and party politics.
Fascism and Millennial American Cinema
by Leighton GristThis book examines a spate of American films released around the turn of the millennium that differently address the actuality or possibility of domestic fascism within the USA. The films discussed span a diversity of forms, genres and production practices, and encompass low- and medium-budget studio and independent releases (such as American History X, Stir of Echoes and The Believer), star and/or auteur vehicles (such as The Siege, Fight Club and American Beauty), and high-budget, high-concept science-fiction films and franchises (such as Starship Troopers, Minority Report, the Matrix and X-Men trilogies and the Star Wars prequels). Central to the book is the detailed analysis of the films, which is contextualized historically in relation to a period that saw the significant rise of the far Right. The book concordantly affords a wider insight into fascism and its various manifestations and how such have been, and continue to be, registered within American cinema.
Fascism in the Middle East: Nationalism, Islamism, and Imagining Other Futures (Routledge Focus on Modern Subjects)
by Saladdin BahozdeFollowing decades of brutal campaigns against left forces, fascism in its nationalist and religious forms has been dominating Turkish, Iranian, and Arab politics for over half a century. At first, with key enemies vanquished, military generals assumed power and established some of the most terroristic totalitarian regimes in the 20th Century. It only followed that Islamist organizations then hijacked democratic movements of dissent. Now, in countries and territories where they have assumed state power, Islamist forces have surpassed all nationalist dictatorships for their utter disrespect of human lives.Today, Islamism subordinates peoples in the Middle East. Bearing the urgency of our times, Saladdin Bahozde problematizes all forms of fascist exclusionism in the region, while drawing attention to anti-fascist resistance and progressive alternatives there. As a critique of identitarianism and right-wing politics in the Middle East and North Africa, the work calls for a global movement, as endorsed by the peoples of the region, to go beyond nationalism and Islamism.
Fascism or Genocide: How a Decade of Political Disorder Broke American Politics
by Ross BarkanA deeply reported look at how polarization and compounding crises, including the war in Gaza and threats to democracy, have reshaped American politicsFascism or Genocide is New York Times Magazine writer Ross Barkan&’s sweeping report on the 2024 US election and the decade of political upheaval leading up to it.As in 2020, Joe Biden campaigned on a platform to save democracy, but fewer voters were persuaded this time. During the Democratic primary season, more than half a million Americans cast votes for &“Uncommitted&” ballot options to send Biden a message about the urgent need to end the killing in Gaza, with some tagging him &“Genocide Joe.&”In contrast, mainstream liberals backed the Democratic ticket in the belief that Trump would put America on the road to fascism. As the director of an influential Palestinian advocacy group tells Barkan, &“It&’s a choice between fascism or genocide.&”Biden&’s withdrawal from the election and Kamala Harris&’s subsequent nomination barely changed the narrative. Millions of Democrats stayed home after souring on the party, while others switched allegiance and got behind the Trump team. Fascism or Genocide takes a hard, informed look at the election, focusing on the future of the Democratic Party, the influence and potential of the progressive &“Squad,&” and ongoing culture wars within the party.
Fashion & Merchandising Fads
by Frank Hoffmann Beulah B RamirezFads by nature and by definition are hard to capture, yet Hoffmann and Bailey have captured over one hundred of the passing fashion fancies and merchandising miracles during America’s short history in their latest collection of fads, Fashion & Merchandising Fads.Life devoid of fads is impossible to imagine, and the fads that do enter our lives become vehicles for amusement upon retrospection. How long any fad stays in vogue is anybody’s guess, but Hoffmann and Bailey have again found those fads that somehow took root and flourished, if only for a short period of time, in America. Concise entries describe each fad from its beginning to its demise and its devout followers. Readers are sure to recognize many of the trends and fads collected in Fashion & Merchandising Fads. A browse through the contents will have readers smiling as they remember Alex, Stroh’s Beer-Drinking Dog and “Baby On Board” Stickers Barbie Dolls and Celebrity Perfumes Convertibles, Digital Watches, and Drive-In Banking Garfield, G. I. Joe, and Handbags for Men Knickers and Matchbox Cars The Model T and the Mustang Paper Dolls and Rubik’s Cube Silly Putty, the Slinky, and Synthetics in Clothes Top Hats, the Trilby, and Twiggy VCRs, Yuppies, and ZubazEach fad featured in Fashion & Merchandising Fads is examined thoroughly and concisely by the authors. They look at the historical setting, how the trend became popular, and the people most fascinated and involved with the trend. References follow each entry to make further reading on each fad a relatively easy task for those intrigued by fads. As fads enter and encompass society for a period of time, this collection of fads, arranged alphabetically, is sure to captivate readers from beginning to end, or, in a world of fads, from the A-2 Flight Jacket to the Zipper.
Fashion Communication in the Digital Age: FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019
by Lorenzo Cantoni Nadzeya Kalbaska Teresa Sádaba Francesca CominelliThis book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.
Fashion Communication in the Digital Age: Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023 (Springer Proceedings in Business and Economics)
by Lorenzo Cantoni Teresa Sádaba Nadzeya Sabatini Alessandro Tosi Veronica NeriThis is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.
Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021
by Lorenzo Cantoni Nadzeya Kalbaska Teresa Sádaba Francesca Cominelli Marta Torregrosa PuigThese conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Fashion Cultures Revisited: Theories, Explorations and Analysis
by Stella Bruzzi Pamela Church GibsonFollowing on from the ground-breaking collection Fashion Cultures, this second anthology, Fashion Cultures Revisited, contains 26 newly commissioned chapters exploring fashion culture from the start of the new millennium to the present day. The book is divided into six parts, each discussing different aspects of fashion culture: Shopping, spaces and globalisation Changing imagery, changing media Altered landscapes, new modes of production Icons and their legacies Contestation, compliance, feminisms Making masculinities Fashion Cultures Revisited explores every facet of contemporary fashion culture and the associated spheres of photography, magazines and television, and shopping .Consequently it is an ideal companion to those interested in fashion studies, cultural studies, art, film, fashion history, sociology and gender studies.
Fashion Cultures: Theories, Explorations and Analysis
by Stella Bruzzi Pamela Church GibsonFrom the catwalk to the shopping mall, from the big screen to the art museum, fashion plays an increasingly central role in contemporary culture. Fashion Cultures investigates why we are so fascinated by fashion and the associated spheres of photography, magazines and television, and shopping.Fashion Cultures:* re-addresses the fashionable image, considering the work of designers from Paul Smith to Alexander McQueen and Hussein Chalayan* investigates the radicalism of fashion photography, from William Klein to Corinne Day* considers fashion for the 'unfashionable body' (the old and the big), football and fashion, and geographies of style* explores the relationship between fashion and the moving image in discussions of female cinema icons - from Grace Kelly to Gwyneth Paltrow - and iconic male images - from Cary Grant to Malcolm X and Mr Darcy - that have redefined notions of masculinity and cool* makes a significant intervention into contemporary gender politics and theory, exploring themes such as spectacle, masquerade, and the struggle between fashion and feminism.
Fashion Ethics
by Sue ThomasFashion Ethics provides a comprehensive overview of the ethical issues in the fashion industry, from collection design concept to upcycling and closed loop production. This book answers an urgent need for a comprehensive understanding of the fundamental ethics of the fashion industry. Sue Thomas goes beyond the usual contentious issues of environmental impact and human rights, taking the reader deeper into the endemic issues including sizeism, ageism, animal rights, and the lack of diversity in models and in the media. The book lays out the significant ethical issues within the fashion supply chain by mapping the lifecycle of a garment and exploring key topics such as deep ecology, cultural copyright speciesism, the role of the customer, and technology in future ethics. It also features current international industry information and industry-relevant case studies from brands, media and mobile technology, and NGOs including Oxfam (UK), Redress (Hong Kong), Nimany (US), Labor Link (US), People Tree (UK), and Peppermint (Australia). Fashion Ethics provides much-needed information for fashion students, industry professionals, and customers.
Fashion Heritage: Narrative And Knowledge Creation
by Isabel Cantista Damien Delille<p>This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future. Bringing together different reflections from the world of fashion, from gloves to virtual jewels, from luxury brand’s digital narratives to historical contexts, each chapter offers a narrative that is contemporary, yet linked to historical contexts.<p> <p>With these narratives, the book reveals how innovation builds on heritage, and how locally rooted traditional techniques connect to contemporary global production. It illustrates how ancestral processes renew, encouraging us to produce and consume more responsibly.<p> <p>Split into three parts, the book firstly covers narrative and knowledge in different contexts before delving in to narrative, brand building and creativity with case studies. The final section centres on digital narratives with new consumers. Ultimately, this book demonstrates that multidisciplinary knowledge of the past is essential to the understanding of the contemporary.<p>