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How to Market Books
by Alison Baverstock Susannah BowenOver five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book’s popular, accessible and supportive style, and now offers: A fully international perspective for today’s global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments, bringing relevance to every area of publishing
How to Marry a Black Man
by Cassandra Cato-Louis Monique Jellerette DejonghTen of Monique and Cassandra's twenty-five tips...1. Get your act togetha, so when you finally do meet Mr. Right, he can't resist you.2. Smile and say "hello" to every Black man you see.3. Forgive old lovers and make peace with them.4. Tell everyone you know that you're looking for a husband.5. Go on as may blind dates as possible.6. Date men who are not your "type"--you may be pleasantly surprised.7. If you ask a man a series of questions within the first five minutes of meeting him, he'll tell you almost anything you want to know. After that he clams up and won't tell you a thing.8. If you realize right away he is someone you don't like but does have an interesting job or hobby, he may have a friend who's perfect for you.9. If he's available and you like him, don't hesitate to let him know.10. Dress conservatively. If you attract him with your body, how are you going to keep him with your mind?About six years ago, on the eve of her thirtieth birthday, Monique Jellerette was desperate to get married, but couldn't seem to find the right man. A married friend, Cassandra, offered some solid (albeit unsolicited) advice. Monique, determined to do it her own way, suffered through a few more dates from Hell before she realized Cassandra's tips might make sense. So she started putting Cassandra's suggestions to work, made up a few tricks of her own, and devised a plan of action...Six months later Monique met and married Bob and became Mrs. Monique Jellerette deJongh! Now, in How to Marry a Black Man, Mrs. Monique Jellerette deJongh and Mrs. Cassandra Marshall Cato-Louis share their secrets with women everywhere.Based on Monique and Cassandra's proven techniques, and coupled with the results of all-male focus groups on what Black men are really looking for in a prospective mate, How to Marry a Black Man is part manual/journal and part workbook, and delivers the goods on how to master the dating game and find a husband.
How to Measure Survey Reliability and Validity
by Mark S. LitwinImproving the accuracy of a survey is the focus of Mark S. Litwin's book, which shows how to assess and interpret the quality of survey data by thoroughly examining the survey instrument used. He explains how to code and pilot test new and established surveys. In addition, he covers issues such as: how to measure reliability (including test-retest, alternate form, internal consistency, inter-observer and intra-observer reliability); how to measure validity (including content, criterion and construct validity); how to address cross-cultural issues in survey research; and how to scale and score a survey.
How to Mix Methods: A Guide to Sequential, Convergent, and Experimental Research Designs
by Jen Katz-BuonincontroThis book shows researchers in education, psychology, health, and other social sciences how to mix qualitative and quantitative research methods together with confidence. How can researchers sequence and incorporate data in ways that are meaningful, without simply combining data and hoping it makes sense? This book walks readers through the essential steps to avoid some common mistakes and to clarify confusing parts of common method designs. It offers a series of "how-to" steps, situated within the core mixed methods designs. Students and researchers will learn the 10 essential design elements of all mixed methods research, how to clearly distinguish between the different core mixed methods designs, how to figure out which design works best for their research, and more.
How to Observe Morals and Manners
by Harriet MartineauHow to Observe Morals and Manners is the first systematic and substantive treatise on the methodology of sociological research. First published in 1838 and long out of print, this new edition presents for modern students research techniques used by those whose work has been the foundation for present-day social science. The book is based upon two years of intensive field research in the United States, and is a pioneering benchmark for all subsequent methodology texts in sociology. Martineau charts a comprehensive guide to sociological observation, exploring problems of bias, hasty generalization, samples, reactivity, interviews, participant observation, corroboration, and data recording techniques. Couching her observations as advice to travellers visiting foreign lands, she warns against preconceptions and urges strict reporting of observed patterns of cross-sections of social life. She also illustrates how to use interview data to corroborate observational data. Pragmatic tips and specific questions are suggested for exploring the major institutions of society, including religion, education, marriage, popular culture, markets, prisons, police, media, government, fine arts, and charities. Intended as a treatise on methodology, the book is also an insightful work of theory. Before Marx, and well before Durkheim and Weber, Martineau examined social class, forms of religion, types of suicide, national character, domestic relations and the status of women, delinquency and criminology, and the intricate interrelationships between social institutions and the individual. The book will be of interest to sociologists, geographers, anthropologists, historians, and researchers in women's studies. The introduction by Michael R. Hill locates the book within Martineau's overall epistemology of social analysis, revealing her to be a reflexive, critical, and scientific pioneer of sociological thought.
How to Pass Higher Administration & IT, Second Edition (How To Pass - Higher Level)
by Adam Stephenson Anne BradleyExam Board: SQA Level: Higher Subject: Administration & IT First Teaching: August 2018 First Exam: May 2019Get your best grade with comprehensive course notes and advice from Scotland's top experts, fully updated for the latest changes to SQA Higher assessment. How to Pass Higher Administration & IT Second Edition contains all the advice and support you need to revise successfully for your Higher exam. It combines an overview of the course syllabus with advice from top experts on how to improve exam performance, so you have the best chance of success.- Revise confidently with up-to-date guidance tailored to the latest SQA assessment changes - Refresh your knowledge with comprehensive, tailored subject notes- Prepare for the exam with top tips and hints on revision techniques- Get your best grade with advice on how to gain those vital extra marks
How to Pass Higher Administration & IT: Second Edition Epub
by Adam Stephenson Anne BradleyExam Board: SQA Level: Higher Subject: Administration & IT First Teaching: August 2018 First Exam: May 2019Get your best grade with comprehensive course notes and advice from Scotland's top experts, fully updated for the latest changes to SQA Higher assessment. How to Pass Higher Administration & IT Second Edition contains all the advice and support you need to revise successfully for your Higher exam. It combines an overview of the course syllabus with advice from top experts on how to improve exam performance, so you have the best chance of success.- Revise confidently with up-to-date guidance tailored to the latest SQA assessment changes - Refresh your knowledge with comprehensive, tailored subject notes- Prepare for the exam with top tips and hints on revision techniques- Get your best grade with advice on how to gain those vital extra marks
How to Pass Higher Art & Design, Second Edition (How To Pass - Higher Level)
by Elaine Boylan Stephanie LightbownExam Board: SQA Level: Higher Subject: Art & Design First Teaching: August 2018 First Exam: May 2019Get your best grade with comprehensive course notes and advice from Scotland's top experts, fully updated for the latest changes to SQA Higher assessment. How to Pass Higher Art & Design Second Edition contains all the advice and support you need to revise successfully for your Higher exam. It combines an overview of the course syllabus with advice from top experts on how to improve exam performance, so you have the best chance of success.- Revise confidently with up-to-date guidance tailored to the latest SQA assessment changes - Refresh your knowledge with comprehensive, tailored subject notes- Prepare for the exam with top tips and hints on revision techniques- Get your best grade with advice on how to gain those vital extra marks
How to Pass Higher Art & Design: Second Edition Epub
by Elaine Boylan Stephanie LightbownExam Board: SQA Level: Higher Subject: Art & Design First Teaching: August 2018 First Exam: May 2019Get your best grade with comprehensive course notes and advice from Scotland's top experts, fully updated for the latest changes to SQA Higher assessment. How to Pass Higher Art & Design Second Edition contains all the advice and support you need to revise successfully for your Higher exam. It combines an overview of the course syllabus with advice from top experts on how to improve exam performance, so you have the best chance of success.- Revise confidently with up-to-date guidance tailored to the latest SQA assessment changes - Refresh your knowledge with comprehensive, tailored subject notes- Prepare for the exam with top tips and hints on revision techniques- Get your best grade with advice on how to gain those vital extra marks
How to Pass Higher Computing Science, Second Edition (How To Pass - Higher Level)
by Greg ReidExam Board: SQA Level: Higher Subject: Computing Science First Teaching: August 2018 First Exam: May 2019 Get your best grade with comprehensive course notes and advice from Scotland's top experts, fully updated for the latest changes to SQA Higher assessment. How to Pass Higher Computing Science Second Edition contains all the advice and support you need to revise successfully for your Higher exam. It combines an overview of the course syllabus with advice from a top expert on how to improve exam performance, so you have the best chance of success.- Revise confidently with up-to-date guidance tailored to the latest SQA assessment changes - Refresh your knowledge with comprehensive, tailored subject notes- Prepare for the exam with top tips and hints on revision techniques- Get your best grade with advice on how to gain those vital extra marks
How to Pass Higher Computing Science: Second Edition Epub (How To Pass - Higher Level Ser.)
by Greg ReidExam Board: SQA Level: Higher Subject: Computing Science First Teaching: August 2018 First Exam: May 2019 Get your best grade with comprehensive course notes and advice from Scotland's top experts, fully updated for the latest changes to SQA Higher assessment. How to Pass Higher Computing Science Second Edition contains all the advice and support you need to revise successfully for your Higher exam. It combines an overview of the course syllabus with advice from a top expert on how to improve exam performance, so you have the best chance of success.- Revise confidently with up-to-date guidance tailored to the latest SQA assessment changes - Refresh your knowledge with comprehensive, tailored subject notes- Prepare for the exam with top tips and hints on revision techniques- Get your best grade with advice on how to gain those vital extra marks
How to Pass Higher French, Second Edition (How To Pass - Higher Level)
by Douglas AngusExam Board: SQA Level: Higher Subject: French First Teaching: August 2018 First Exam: May 2019Get your best grade with comprehensive course notes and advice from Scotland's top experts, fully updated for the latest changes to SQA Higher assessment. How to Pass Higher French Second Edition contains all the advice and support you need to revise successfully for your Higher exam. It combines an overview of the course syllabus with advice from a top expert on how to improve exam performance, so you have the best chance of success.- Revise confidently with up-to-date guidance tailored to the latest SQA assessment changes - Refresh your knowledge with comprehensive, tailored subject notes- Prepare for the exam with top tips and hints on revision techniques- Get your best grade with advice on how to gain those vital extra marks
How to Pass Higher French: Second Edition Epub
by Douglas AngusExam Board: SQA Level: Higher Subject: French First Teaching: August 2018 First Exam: May 2019Get your best grade with comprehensive course notes and advice from Scotland's top experts, fully updated for the latest changes to SQA Higher assessment. How to Pass Higher French Second Edition contains all the advice and support you need to revise successfully for your Higher exam. It combines an overview of the course syllabus with advice from a top expert on how to improve exam performance, so you have the best chance of success.- Revise confidently with up-to-date guidance tailored to the latest SQA assessment changes - Refresh your knowledge with comprehensive, tailored subject notes- Prepare for the exam with top tips and hints on revision techniques- Get your best grade with advice on how to gain those vital extra marks
How to Pass Higher Geography, Second Edition (How To Pass - Higher Level)
by Bill Dick Sheena WilliamsonExam Board: SQA Level: Higher Subject: Geography First Teaching: August 2018 First Exam: May 2019Get your best grade with comprehensive course notes and advice from Scotland's top experts, fully updated for the latest changes to SQA Higher assessment. How to Pass Higher Geography Second Edition contains all the advice and support you need to revise successfully for your Higher exam. It combines an overview of the course syllabus with advice from top experts on how to improve exam performance, so you have the best chance of success.- Revise confidently with up-to-date guidance tailored to the latest SQA assessment changes - Refresh your knowledge with comprehensive, tailored subject notes- Prepare for the exam with top tips and hints on revision techniques- Get your best grade with advice on how to gain those vital extra marks
How to Pass Higher Geography, Second Edition (How To Pass - Higher Level)
by Bill Dick Sheena WilliamsonExam Board: SQA Level: Higher Subject: Geography First Teaching: August 2018 First Exam: May 2019Get your best grade with comprehensive course notes and advice from Scotland's top experts, fully updated for the latest changes to SQA Higher assessment. How to Pass Higher Geography Second Edition contains all the advice and support you need to revise successfully for your Higher exam. It combines an overview of the course syllabus with advice from top experts on how to improve exam performance, so you have the best chance of success.- Revise confidently with up-to-date guidance tailored to the latest SQA assessment changes - Refresh your knowledge with comprehensive, tailored subject notes- Prepare for the exam with top tips and hints on revision techniques- Get your best grade with advice on how to gain those vital extra marks
How to Pass Higher History, Second Edition (How To Pass - Higher Level)
by Simon WoodExam Board: SQA Level: Higher Subject: HistoryGet your best grade with comprehensive course notes and advice from Scotland's top experts.This revision guide contains all the advice and support that you need to revise successfully for your Higher History exam. It combines an overview of the course syllabus with advice from top experts on how to improve exam performance, so you have the best chance of success.> Refresh your knowledge with comprehensive, tailored subject notes> Prepare for the exam with top tips and hints on revision techniques> Get your best grade with advice on how to gain those vital extra marks
How to Pass Higher History: Second Edition Epub
by Simon WoodExam Board: SQA Level: Higher Subject: History First Teaching: August 2018 First Exam: May 2019Get your best grade with comprehensive course notes and advice from Scotland's top experts, fully updated for the latest changes to SQA Higher assessment.How to Pass Higher History Second Edition contains all the advice and support you need to revise successfully for your Higher exam. It combines an overview of the course syllabus with advice from top experts on how to improve exam performance, so you have the best chance of success.- Revise confidently with up-to-date guidance tailored to the latest SQA assessment changes - Refresh your knowledge with comprehensive, tailored subject notes- Prepare for the exam with top tips and hints on revision techniques- Get your best grade with advice on how to gain those vital extra marks
How to Pass Higher Modern Studies for CfE
by Frank Cooney Steph O'Reilly Mary Clare McgintyGet your best grade with this guide to Higher Modern Studies for CfEThis book contains all the advice and support you need to revise successfully for your Higher exam (for CfE). It combines an overview of the course syllabus with advice from a top expert on how to improve exam performance, so you have the best chance of success.- Refresh your knowledge with complete course notes- Prepare for the exam with top tips and hints on revision techniques- Get your best grade with advice on how to gain those vital extra marks
How to Pass National 5 Modern Studies
by Frank Cooney Paul CreaneyGet your best grade with the SQA endorsed guide to National 5 Modern Studies.This book contains all the advice and support you need to revise successfully for your National 5 exam. It combines an overview of the course syllabus with advice from a top expert on how to improve exam performance, so you have the best chance of success. Refresh your knowledge with complete course notes Prepare for the exam with top tips and hints on revision technique Get your best grade with advice on how to gain those vital extra marks
How to Pick a Peach: The Search for Flavor from Farm to Table
by Russ Parsons“Equal parts cookbook, agricultural history, chemistry lesson and produce buying guide, this densely packed book is a food-lover’s delight.” —Publishers Weekly (starred review)Critics greeted Russ Parsons’ first book, How to Read a French Fry, with raves. The New York Times praised it for its “affable voice and intellectual clarity”; Julia Child lauded it for its “deep factual information.”Now in How to Pick a Peach, Parsons takes on one of the hottest food topics today. Good cooking starts with the right ingredients, and nowhere is that more true than with produce. Should we refrigerate that peach? How do we cook that artichoke? And what are those different varieties of pears? Most of us aren’t sure. Parsons helps the cook sort through the produce in the market by illuminating the issues surrounding it, revealing intriguing facts about vegetables and fruits in individual profiles about them, and providing instructions on how to choose, store, and prepare these items. Whether explaining why basil, citrus, tomatoes, and potatoes should never be refrigerated, describing how Dutch farmers revolutionized the tomato business in America, exploring organic farming and its effect on flavor, or giving tips on how to recognize a ripe melon, How to Pick a Peach is Parsons at his peak.“The lust for local flavor finds an eloquent spokesman in Russ Parsons . . . How to Pick a Peach is his answer to the somber reality of the supermarket produce section.” —The New York Times
How to Piss Off Men: 109 Things to Say to Shatter the Male Ego
by Kyle PrueBE NO MAN'S PEACE.Have you ever been badgered by an annoying pick-up artist at the bar? Ever felt a burning desire to emotionally torture a friend's boyfriend in an act of revenge? Have you ever endured just talking to a man before?If so, then this book is for you.With more than 100 phrases, questions, and comebacks, How to Piss Off Men is your essential guide to sending even the most relentless mansplainer into an existential crisis. Whether it's referring to his expensive football shirt as 'cosplay' or letting him know he has the confidence of a much taller man, this handbook will ensure you're equipped to combat toxic masculinity in any situation.** The advice in this book has been thoroughly tested for effectiveness. Even on the author, bless his heart.
How to Piss in Public: From Teenage Rebellion to the Hangover of Adulthood
by Gavin McinnesThough technically a memoir, this is more a compendium of hair-whitening bar stories that punch you in the throat until your eyes explode. Many people have watched their friends die and some have been to jail. There are those who have stepped in the ring with professional fighters and been beaten within an inch of their lives. Others have created media empires. Very few have done all this and embarrassed dozens of celebrities; enjoyed more than a couple of threesomes; brought the world "Warhol's Children"; consistently attracted a million views with viral comedy videos; said, "Jesus is gay," on national television; and made two American Indians from scratch. There certainly isn't anyone with this kind of life experience who can convey each tale in such a hilarious and endearing way. Whether he's watching his friend get decapitated on acid or snorting cocaine off women's breasts, McInnes only ever has one priority: maximum laughs. He's not here to tell you how wise his father is or how hard it was to achieve his success. He's here to make you laugh so hard, you puke. That's it.
How to Play Video Games (User's Guides to Popular Culture #1)
by Nina B. Huntemann Matthew Thomas PayneForty original contributions on games and gaming culture What does Pokémon Go tell us about globalization? What does Tetris teach us about rules? Is feminism boosted or bashed by Kim Kardashian: Hollywood? How does BioShock Infinite help us navigate world-building?From arcades to Atari, and phone apps to virtual reality headsets, video games have been at the epicenter of our ever-evolving technological reality. Unlike other media technologies, video games demand engagement like no other, which begs the question—what is the role that video games play in our lives, from our homes, to our phones, and on global culture writ large? How to Play Video Games brings together forty original essays from today’s leading scholars on video game culture, writing about the games they know best and what they mean in broader social and cultural contexts. Read about avatars in Grand Theft Auto V, or music in The Legend of Zelda: Ocarina of Time. See how Age of Empires taught a generation about postcolonialism, and how Borderlands exposes the seedy underbelly of capitalism. These essays suggest that understanding video games in a critical context provides a new way to engage in contemporary culture. They are a must read for fans and students of the medium.
How to Predict Everything: The Formula Transforming What We Know About Life and the Universe
by William PoundstoneHow do you predict something that has never happened before? There&’s a useful calculation being employed by Wall Street, Silicon Valley and maths professors all over the world, and it predicts that the human species will become extinct in 760 years. Unfortunately, there is disagreement over how to apply the formula, and some argue that we might only have twenty years left. Originally devised by British clergyman Thomas Bayes, the theorem languished in obscurity for two hundred years before being resurrected as the lynchpin of the digital economy. With brief detours into archaeology, philology, and overdue library books, William Poundstone explains how we can use it to predict pretty much anything. What is the chance that there are multiple universes? How long will Hamilton run? Will the US stock market continue to perform as well this century as it has for the last hundred years? And are we really all doomed?
How to Protect Your Life Savings from Catastrophic Illness and Nursing Homes: A Handbook for Financial Survival
by Harley Gordon Jane DanielHow to avoid financial disaster from a long nursing home stay, protect your home from a Medicaid lien, choose a lawyer, protect your assets, avoid insurance traps, negotiate with a nursing home, and more