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Market Frictions: Trade and Urbanization at the Vietnam-China Border (Max Planck Studies in Anthropology and Economy #5)
by Kirsten W. EndresBased on ethnographic research conducted during several years, Market Frictions examines the tensions and frictions that emerge from the interaction of global market forces, urban planning policies, and small-scale trading activities in the Vietnamese border city of Lào Cai. Here, it is revealed how small-scale traders and market vendors experience the marketplace, reflect upon their trading activities, and negotiate current state policies and regulations. It shows how “traditional” Vietnamese marketplaces have continually been reshaped and adapted to meet the changing political-economic circumstances and civilizational ideals of the time.
Market Liberalizations and Emigration from Latin America (Routledge Studies in Latin American Development)
by Jon JonakinMarket Liberalizations and Emigration From Latin America provides a comprehensive analysis of the impact of the era of liberalization in Latin America, focusing in particular on labor markets and emigration from the region. Starting in 1980, liberalization in Latin America was expected to improve market functioning, efficiency, and welfare. Instead, it yielded slower growth, unexpectedly high levels of unemployment and income inequality, flat or falling wages, an increase in non-tradeable (service sector) and informal activity, and, finally, waves of emigration from Mexico, Central America, and Ecuador, among other countries. This book provides a heterodox narrative explanation of why the orthodox economic model that underwrote the standard ‘trickle-down’ account served more to obscure and obfuscate than to explain and clarify the state-of-affairs. The book investigates the impact of the global-scale liberalizations of markets for goods and physical and finance capital and the mere national-scale liberalization of regional labor markets, arguing that these asymmetric liberalizations, together, resulted in labor market failure and contributed in turn to the subsequent, undocumented migrant flow. The ultimate effect of the skewed scale of market liberalizations in Latin America disproportionately benefited capital at the expense of labor. Market Liberalizations and Emigration From Latin America will be of interest to researchers of economics and development in Latin America.
Market Menagerie: Health and Development in Late Industrial States
by Smita SrinivasMarket Menagerieexamines technological advance and market regulation in the health industries of nations such as India, Brazil, South Africa, Nigeria, and China. Pharmaceutical and life science industries can reinforce economic development and industry growth, but not necessarily positive health outcomes. Yet well-crafted industrial and health policies can strengthen each other and reconcile economic and social goals. This book advocates moving beyond traditional market failure to bring together three uncommonly paired themes: the growth of industrial capabilities, the politics of health access, and the geography of production and redistribution.
Market Movements: African American Involvement in School Voucher Reform (Critical Social Thought)
by Thomas C. PedroniWinner of the 2009 Critics Choice Book Award of the American Educational Studies Association (AESA) Through careful ethnographic research, Market Movements represents community leaders, school officials, and most importantly, African American working class families who have used vouchers as a means of removing their children from public schools they deemed unacceptable. The book works to discern the overlaps and tensions between the educational visions of African American voucher families and those of powerful conservative educational forces in U.S. society which purport to be allied with them. To the extent that there are points of divergence with the educational right, and points of convergence with educational progressives, this book provides a hopeful message and a practical vision. It seeks to accomplish some of the critical empirical and conceptual groundwork that is necessary in order to renew the increasingly fractious relations between those social actors—teachers, communities of color, critical researchers, and labor unions—most likely to defend and expand previous social democratic victories.
Market and Monastery: Capitalism in Manangi Trade Diaspora
by Prista RatanapruckIn the established historiography of trade in Asia, the emergence of Western trading empires invariably triggered the decline and dispersal of old trading networks. In this transregional ethnographic history of the Manangi, a Buddhist trading community from northern Nepal, Prista Ratanapruck provides counter evidence, elucidating how kinship, social, and religious institutions have facilitated the expansion of Manangi trade across South and Southeast Asia. Expounding on how social and moral values shape capital production, accumulation, and redistribution, Market and Monastery examines the entwining relationship between trade and the Manangi’s pursuit of social and spiritual aspirations, ultimately illuminating an intriguing form of capitalism.
Market and Society in Korea: Interest, Institution and the Textile Industry (Routledge Advances in Korean Studies)
by Dennis McNamaraAssessing the roles of capital, labour, and state, McNamara discovers a distinctive style of interest bargaining to bridge uncertainties and foster entrepreneurship. The textile industry serves as a microcosm of the broader social changes of the past five decades. Dramatic transitions from family firms to professional capitalism, from state direction to regulation, and from company unions to industry federations take centre stage. Moving among executives, labour leaders, and state officials, the author charts development across the crucible of contending interests. Stretching from high technology to labour-intensive production, the textile industry offers a new profile of democratization and market liberalization, and recently of globalization and adjustment in the wake of the Asian Financial Crisis.The first comprehensive review of the past and present of a leading sector, the volume offers a new interpretation of society and market in South Korea. Drawing insights from the New Economic Sociology, this study sheds new light on social systems of production in the South Korean Miracle. Contrasts with Thailand and Japan bring the Korean experience of interest contention into a comparative context of Asian capitalism.
Market or Mafia: Russian Managers on the Difficult Road Towards an Open Society (Routledge Revivals)
by Wilhelm Eberwein Jochen TholenFirst published in 1997 in the wake of the collapse of the Soviet Union, this volume examines the situation of Russian managers in the transition to a more capitalist and democratic system. It asks whether a country of eleven time zones, extreme climatic conditions from arctic temperatures to dry stone and sand deserts, with more than a hundred nationalities and limited experience with liberal ideas and concepts or with civil-democratic traditions can be ruled in a modern world. The differences between ‘Westies’ and ‘Slavophiles’ only complicate its situation further. Further still, the authors note significant similarities between notions of national betrayal related to the withdrawal of the victorious Red Army from Central and Eastern Europe and attitudes in 1920s Germany towards World War I. The immense responsibility carried by the company directors, entrepreneurs and managers of Russia for the future of their country is the focus of this book. It follows two other volumes on Germany (1990) and an Anglo-German comparison related to Western European integration (1993).
Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media (Routledge Studies in Marketing)
by Carlos Diaz RuizMarket-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivize the circulation of harmful content for profit. Rather than viewing disinformation and misinformation as accidental byproducts, the book proposes that they thrive in the current markets designed for digital advertising and influencer marketing.Readers will learn how the amplification of disinformation can be linked to social media’s business model. Examples include how social media algorithms promote addictive content, how fake news sites use ad fraud to lure in advertising revenue, and how some content creators rely on clickbait, ragebait, bots, and conspiracy theories to boost their engagement metrics.The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms. In addition, it calls for digital marketing, advertising, and brand management professionals to take responsibility for their ad spending by advocating for greater oversight over AdTech intermediaries to prevent unethical actors from monetizing the harmful content that polarizes society and undermines democratic institutions.
Marketing Cultural and Heritage Tourism: A World of Opportunity (Museum Store Association #4)
by Rosemary Rice MccormickInnovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that "drive market" that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.
Marketing Democracy: Power and Social Movements in Post-Dictatorship Chile
by Julia PaleyMarketing Democracy shows how the exercise of power and the strategies of social movements transformed with the transition from a military to an elected-civilian regime in Chile. The term "marketing democracy" refers first to how contemporary democracies are shaped by transnational market forces, and second to how politicians have promoted democracy with the twin goals of attracting foreign capital and diminishing social movements.
Marketing Democracy: Public Opinion and Media Formation in Democratic Societies
by Catherine Paradeise Romain LauferThis book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process.Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. Romain Laufer and Catherine Paradeise argue that public opinion and media formation is built into the fabric of Western political culture, dating from the Sophists in ancient Greece through Machiavelli in the aristocratic baronies of pre-capitalist Europe. With the rise of the bureaucratic-administrative state in the West, the need for persuasive public opinion analysis became part of the fabric of the advanced Western democratic and capitalist nations.The volume benefits from authors trained and familiar with the traditions of both the United States and Europe. They are able to consider contrasts in marketing styles as well as continuities of contents among advanced nation-states. No simple "how-to" manual, this bracingly different volume discusses its subject with an easy command of the philosophical and cultural literatures, as well as the major classics of economics, sociology, and political science.
Marketing Essentials
by Grady Kimbrell Lois Schneider Farese Carl A. WoloszykConsidered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.
Marketing High Technology Services
by Colin V SowterThis title was first published in 2000: An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector. Part One looks at the implications of becoming market-led. Part Two explains how to use the various methods of communication to best effect. Finally Part Three examines the role of business development, including research, innovation and planning. Along the way, Dr Sowter provides detailed guidance on key issues such as identifying your unique selling proposition, setting optimal prices, dealing with competition and ensuring the maximum impact from your promotional literature, proposals and exhibition stands. He proceeds by asking questions, and the answers he supplies are practical and often based on personal experience. The text is supported throughout by illustrations, "real life" examples, checklists and model formats. Each chapter includes exercises and action plans to help readers put the author's ideas to work in their own organizations.
Marketing Hope: Get-Rich-Quick Schemes in Siberia
by Leonie SchiffauerMultilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.
Marketing Identities: The Invention of Jewish Ethnicity in Ost und West
by David A. BrennerMarketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history.
Marketing Long-Term and Senior Care Services
by William WinstonHere is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.
Marketing Madness: A Survival Guide For A Consumer Society (Critical Studies In Comm And In Cultural Industries Ser.)
by Michael JacobsonIn 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor
by Larry SilverLong before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory--undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Dürer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument.
Marketing Metaphoria
by Lindsay H. Zaltman Gerald ZaltmanWhy do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success.Marketing Metaphoria reveals the powerful unconscious viewing lenses--called "deep metaphors"-- that shape what people think, hear, say, and do.Drawing on thousands of one-on-one interviews in more than thirty countries, Gerald Zaltman and Lindsay Zaltman describe how some of the world's most successful companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve a wide variety of marketing problems. Marketing Metaphoria should convince you that everything consumers think and do is influenced at unconscious levels--and it will give you access to those deeper levels of thinking.
Marketing Research Methods: Quantitative and Qualitative Approaches
by Mercedes Esteban-Bravo Jose M. Vidal-SanzCovering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending topics including social networks, machine learning, big data, and artificial intelligence are addressed and real world examples and case studies illustrate the application of the methods. This text examines potential problems, such as researcher bias, and discusses effective solutions in the preparation of research reports and papers, and oral presentations. Assuming no prior knowledge of statistics or econometrics, discrete chapters offer a clear introduction to both, opening up the quantitative methods to all students. Each chapter contains rigorous academic theory, including a synthesis of the recent literature as well as key historical references, applied contextualization and recent research results, making it an excellent resource for practitioners. Online resources include extensive chapter bibliographies, lecture slides, an instructor guide and extra extension material and questions.
Marketing Scientific And Technical Information
by William R. King Gerald ZaltmanCreating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service. Although this view is natural to marketing scholars and practitioners, it is not one that has been extensively applied to STI policymaking and research. This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the STI context. It includes the work of distinguished marketing scholars who have analyzed STI marketing from such perspectives as consumer needs assessment, information acquisition strategy, market segmentation, and product design.
Marketing Strategies And Distribution Channels For Foreign Companies In Japan
by Erich BatzerThis book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.
Marketing Strategies for Central and Eastern Europe
by Stewart Arnold Petr Chadraba Reiner SpringerThis title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.
Marketing Strategies for Central and Eastern Europe
by STEWART ARNOLD, PETR CHADRABA and REINER SPRINGERThis title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.
Marketing Theory and Practice in Romania: Model for the Developing World (Contributions to Management Science)
by Nicolae Alexandru PopOver the last three decades, the Romanian economy transitioned from a centralized, nonmarket economy, that outlawed private property, to a thriving, free-market economy. During this time, it had to overcome non-marketed mentalities, the novelty of private ownership, develop a civil society, absorb numerous political shocks, content with the global digital revolution, and compete with foreign rivals. This book explores the marketing experiences in Romania over this period to provide insights for other developing nations, such as Asia, Africa, and South America. It provides a blend of marketing concepts and analytical tools as well as case studies. It explores such topics as artificial intelligence, neuromarketing, introduction to international marketing, relationship marketing, sports marketing, retail marketing, marketing in family businesses, and tourism marketing, to name a few. This book is useful for researchers, scholars, academics, students and practitioners interested in international marketing and marketing strategy, particularly for developing nations.