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Exzellente Teams: Das Geheimnis von Hochleistung in 8 Schritten
by Jan MetzgerJeder von uns kennt exzellente Teams: Wir gehen mit Vorfreude und Leichtigkeit zur Arbeit. Wir bringen Motivation und Ideen mit. Es gibt dort eine fröhliche, offene und robuste Kommunikation - und die Bereitschaft, jederzeit freundschaftlich zu streiten, wenn es dem besseren Ergebnis dient. Gute Leistung entsteht so fast von allein. Das macht die Magie großartiger Teams aus. Wie baut man ein exzellentes Team auf? Exzellenz und Hochleistung sind kein Geheimnis - wenn Führungskräfte und Teams das Wissen und das Können haben: Wissen: Wie verhalten sich Menschen in Organisationen? Neurobiologie und Sozialwissenschaften haben mittlerweile gut erforscht, welche Muster menschlichen Verhaltens in Teams und Organisationen immer wiederkehren. Zu verstehen, wie wir in der Gruppe ticken, ist die Grundlage für eine erfolgreiche Zusammenarbeit. "Exzellente Teams - Das Geheimnis von Hochleistung in 8 Schritten" fasst kompakt zusammen, was wir heute über die Funktionsweise herausragender Teams wissen. Können: Weil sie an die wiederkehrenden Verhaltensweisen und Bedürfnisse von Menschen in Teams anknüpfen, funktionieren die "8 Magic Skills", die dieses Buch empfiehlt, so zuverlässig. Mit ihrer Hilfe kann jedes Team Schritt für Schritt Sicherheit, Verlässlichkeit und Vertrauen aufbauen - und damit eine Kultur der Exzellenz. Meisterschaft: In Zeiten rascher und unberechenbarer Veränderungen sind selbsttragende und bewegliche Teams der Schlüssel zum Erfolg. Zur Meisterschaft gelangen herausragende Teams, indem sie sicher miteinander navigieren: Ihr Wegweiser sind der Sinn und die Bedeutung, die sie ihrer Arbeit geben. Auf ihrer gemeinsamen Reise durch Ungewissheit und Veränderung lernen sie ständig dazu. Das macht sie reaktionsbereit, leistungsfähig - und am Ende exzellent. Wissen, Können, Meisterschaft: Jedes Team und jede Führungskraft kann eine Gruppen-Kultur aufbauen, die Exzellenz und Hochleistung ermöglicht. "Exzellente Teams - Das Geheimnis von Hochleistung in 8 Schritten" zeigt, wie ein Team heranwächst, das sich wie ein intelligenter Schwarm bewegt und Leistungen erbringt, die alle Beteiligten glücklich machen.
Eye Tracking Methodology
by Andrew T. DuchowskiDespite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This book aims to fill that gap in the market by providing an accessible introduction for practitioners and students. The first part of the book covers useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement. The second part surveys eye-tracking devices and gives a detailed introduction to the technical requirements for installing a system and developing an application program. It focuses on video-based, corneal-reflection eye trackers - the most widely available and affordable type of system. The final part looks at a number of interesting and challenging applications in areas such as Human Factors, Collaborative Systems, Virtual Reality, Marketing and Advertising. Eye Tracking Methodology: Theory and Practice will be an invaluable guide for practitioners responsible for developing or implementing an eye tracking system. It will also be an invaluable teaching text for relevant modules on advanced undergraduate and postgraduate courses such
Eye Witness (Routledge Revivals)
by Sam SmilesThis title was first published in 2000: This study examines the ways in which very different visual fields might be said to have shared certain working assumptions concerning the truth of representation. It concentrates particularly on prints.
Eyes, Ears & Daggers: Special Operations Forces and the Central Intelligence Agency in America's Evolving Struggle against Terrorism
by Thomas H. HenriksenThomas H. Henriksen examines the warrior-spy connection both before and after the formation of the SOF and the CIA. Henriksen shows how, by adopting an intelligence-driven, targeted counter strike weapon against terrorists, the United States went from a Cold War Goliath to a more nimble force, thanks largely to the SOF and CIA contributions.
F. A. Hayek And The Modern Economy
by Sandra J. Peart David M. LevyWhat is the role of human agency in Friedrich Hayek's thought? This volume situates Hayek's writing as it relates to economic organization and activity, particularly to assess what role Hayek assigns to leaders in determining economic progress.
FC Barcelona: History, Politics and Identity
by Jim O’Brien Xavier Ginesta de San Eugenio, JordiThis is the first critical, in-depth academic study of FC Barcelona (also known as Barça), one of the world’s great football clubs, exploring the historical, political, cultural and commercial dimensions of this global sporting institution.The book examines why and how the club grew from its genesis as a small sporting organisation in the developing urban landscape of Barcelona in 1899 to become a contemporary giant that has both shaped and transcended football. It considers how globalisation, cultural identity and political ideology can help us to understand the development of Barça, but also how the growth of the phenomenon of FC Barcelona helps us to better understand those forces shaping contemporary global societies. It brings together leading scholars from around the world to examine key themes such as governance, regional and national politics, storytelling, fandom, digital media, branding, commercialisation and sport diplomacy, exploring topics such as the European Super League fiasco and the rise of Lionel Messi as a global icon. It also includes a series of chapters looking at the importance of FC Barcelona around the world, including in Latin America, the United States, Africa and East Asia.This illuminating, multi-disciplinary study of FC Barcelona is essential reading for anybody with an interest in football, Catalonian politics and culture, or the history, politics, culture and business of sport.
FDI, Regionalism, Government Policy and Endogenous Growth: A Comparative Study of the ASEAN-5 Economies, with Development Policy Implications for the Least Developed Countries
by Anthony Bende-NabendePublished in 1999, this text investigates whether FDI caused spill over effects which have led to the economic growth of the ASEAN-5 economies, and if that it so, whether the ASEAN Preferential Trade Agreement (APTA) had a significant effect in attracting FDI to the region. It takes into account the different levels of economic development of the countries under analysis. The results from the structural (static) model suggest that FDI has stimulated economic growth through the human factors followed by technology transfer, international trade, and learning by doing, and that the formation of APTA had a lagged influence on FDI inflows into the advantage of the more developed member countries and the disadvantage of the less developed countries. Those from the multiplier (dynamic) effects analysis demonstrate that whereas the impact is immediate in the more developed, politically stable and foreign investment friendly economies, there is a time lag in those economies which are less developed and more hostile to FDI. The analysis presents an empirical comparison of how the level of economic development affects the interaction of FDI, regionalism and economic growth.
FITOR - Fragebogen zur individuellen, Team und organisationalen Resilienz: Manual (SpringerTests)
by Simone Kauffeld Eva-Maria Schulte Sina GessnitzerFITOR (Fragebogen zur individuellen, Team und organisationalen Resilienz): Dieser Fragebogen erfasst die Resilienz – das Vermögen, Misserfolge, Rückschläge oder andere potentiell bedrohliche Situationen erfolgreich zu überwinden – auf Ebene des Individuums-, des Teams- und der Organisation. Autoren: Dr. Eva-Maria Schulte, Dr. Sina Gessnitzer, Prof. Dr. Simone Kauffeld Die internen Konsistenzen der reduzierten Skala lagen sowohl für die individuelle Ebene (Studie 1: α = 0,84; Studie 2: α = 0,82), als auch für die Team- (Studie 1: α = 0,93; Studie 2: α = 0,94.) und die organisationale Ebene (Studie 1: α = 0,92; Studie 2: α = 0,92) im guten bis sehr guten Bereich (Kline 1999). Konvergente Validierung anhand unterschiedlicher Skalen je Ebene z.B. Validierungsskalen der individuellen Ebene: Individuelle Selbstwirksamkeit Validierungsskalen der Teamebene: Selbstwirksamkeit im Team Validierungsskalen der organisationalen Ebene: Organisationsklima Da der FITOR auf drei Ebenen (Individuum, Team, Unternehmen) ausgewertet werden kann, müssen wir uns hier mit den Autorinnen kurzschließen, aber die sind ja in direkter Nähe… ich würde es als Gruppenverfahren ähnlich wie den SPA sehen: Mindestanzahl Teilnehmende bevor ich Ergebnisse sehen kann. Die Individual- und Teamitems könnten als Mittelwerte pro Team ausgewertet werden. Um ein sinnvolles Ergebnis für ein ganzes Unternehmen zu bekommen, könnte eine Funktion zum Aggregieren mehrerer Gruppenergebnisse implementiert werden. Allerdings ist hier auch die Frage, ob ich die Unternehmensitems auch aus Sicht des Teams als Mittelwert nutzen kann – „Was denkt das Team über die Unternehmens-Reslizienz“? Wenn das möglich ist, wäre es vermutlich ein „reines“ Standardverfahren analog zum SPA. Weitere Möglichkeiten ohne eine konkrete technische Umsetzung im Kopf zu haben: Die Teilnehmenden bekommen nach dem Ausfüllen einen Individual-Report als PDF zugeschickt (bzw. angezeigt, wenn sie keine Mail Adresse haben). So hätten wir auch eine individuelle Auswertung, ohne dass eine Führungskraft Einzelergebnisse sieht.
FRAM: Modelling Complex Socio-technical Systems
by Erik HollnagelResilience engineering has consistently argued that safety is more than the absence of failures. Since the first book was published in 2006, several book chapters and papers have demonstrated the advantage in going behind 'human error' and beyond the failure concept, just as a number of serious accidents have accentuated the need for it. But there has not yet been a comprehensive method for doing so; the Functional Resonance Analysis Method (FRAM) fulfils that need. Whereas commonly used methods explain events by interpreting them in terms of an already existing model, the FRAM is used to model the functions that are needed for everyday performance to succeed. This model can then be used to explain specific events, by showing how functions can be coupled and how the variability of everyday performance sometimes may lead to unexpected and out-of-scale outcomes - either good or bad. The FRAM is based on four principles: equivalence of failures and successes, approximate adjustments, emergence, and functional resonance. As the FRAM is a method rather than a model, it makes no assumptions about how the system under investigation is structured or organised, nor about possible causes and cause-effect relations. Instead of looking for failures and malfunctions, the FRAM explains outcomes in terms of how functions become coupled and how everyday performance variability may resonate. This book presents a detailed and tested method that can be used to model how complex and dynamic socio-technical systems work, to understand why things sometimes go wrong but also why they normally succeed.
FUIMOS TODOS (EBOOK)
by Juan B. Yofre"Nadie fue", el libro anterior de Juan B. Yofre, se convirtió en una de las grandes sorpresas editoriales de los últimos años. Sobre la base de fuentes privilegiadas, narraba el desarrollo histórico de la Argentina de los años 70 hasta la caída de Isabel Perón. Fuimos todos es la fascinante continuación de aquel éxito: retoma los avatares de nuestra historia desde el 24 de marzo de 1976 hasta la aventura militar de Malvinas -que llevó al fin del Proceso- y sus consecuencias. Yofre repite aquí su procedimiento periodístico, exhuma documentos, apuntes, informes, cartas, que ven la luz por primera vez. Hallazgos que muestran aspectos absolutamente desconocidos de un período de violencia y dan cuenta del enfrentamiento entre los argentinos, ya no solamente de las Fuerzas Armadas y las organizaciones terroristas sino también de las continuas luchas intestinas del propio régimen castrense. Un eslabón más en la historia de la decadencia política argentina. Exhaustivamente documentado, polémico, revelador, Fuimos todos expone los hechos, como dice el autor, "sine ira et cum studio", es decir, para que el lector saque sus propias conclusiones y con la honesta intención de evitar que se repitan los nefastos errores del pasado reciente. El teniente general Jorge Rafael Videla asumió la presidencia de la Nación el 29 de marzo de 1976, luego de deponer cinco días antes a la presidenta constitucional María Estela Martínez Cartas de Perón, más conocida por su nombre artístico de "Isabel". Al poco tiempo, Videla comenzó a realizar visitas a ciudades del interior. La foto lo muestra durante un viaje a la austral ciudad de Ushuaia, Tierra del Fuego, en el invierno de 1976. Como evidencia la instantánea, a pesar del rigor climático la gente se acercaba a saludarlo. Es más, si se pone la atención se verá que un hombre salió de un lugar cerrado, sólo con un suéter, para estrechar su mano. Es una foto atípica que muestra en pequeña escala el grado de aquiescencia del que gozó el gobierno del Proceso militar en sus primeros años de gran parte de la ciudadanía. Dos años más tarde, Videla debería salir al balcón de la Casa de Gobierno para saludar a la multitud que festejaba la victoria del Campeonato Mundial de Fútbol de 1978. Y lo mismo ocurrió en septiembre de 1979, cuando la selección juvenil de fútbol se consagró campeona mundial en Japón. Esta foto fue elegida por lo escasamente conocida. Y porque exhibe a un Videla en el que no aparecen rodeándolo custodias ni agentes de seguridad. Sólo simples ciudadanos con interés en saludar a su presidente.
FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies
by Denise Lee Yohn'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and TakeIn FUSION, Denise Lee Yohn examines some of the world's greatest organizations and reverse-engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results. Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. FUSION is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denise's proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion.
FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies
by Denise Lee Yohn'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and TakeIn FUSION, Denise Lee Yohn examines some of the world's greatest organizations and reverse-engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results. Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. FUSION is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denise's proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion.(P)2018 Hodder & Stoughton Limited
Fab: The Coming Revolution on Your Desktop--from Personal Computers to Personal Fabrication
by Neil GershenfeldWhat if you could someday put the manufacturing power of an automobile plant on your desktop? According to Neil Gershenfeld, the renowned MIT scientist and inventor, the next big thing is personal fabrication-the ability to design and produce your own products, in your own home, with a machine that combines consumer electronics and industrial tools. Personal fabricators are about to revolutionize the world just as personal computers did a generation ago, and Fab shows us how.
Fables Of Abundance: A Cultural History Of Advertising In America
by Jackson LearsFables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
Fabricated
by Hod Lipson Melba KurmanFabricated tells the story of 3D printers, humble manufacturing machines that are bursting out of the factory and into schools, kitchens, hospitals, even onto the fashion catwalk. Fabricated describes our emerging world of printable products, where people design and 3D print their own creations as easily as they edit an online document.A 3D printer transforms digital information into a physical object by carrying out instructions from an electronic design file, or 'blueprint.' Guided by a design file, a 3D printer lays down layer after layer of a raw material to 'print' out an object. That's not the whole story, however. The magic happens when you plug a 3D printer into today's mind-boggling digital technologies. Add to that the Internet, tiny, low cost electronic circuitry, radical advances in materials science and biotech and voila! The result is an explosion of technological and social innovation.Fabricated takes the reader onto a rich and fulfilling journey that explores how 3D printing is poised to impact nearly every part of our lives.Aimed at people who enjoy books on business strategy, popular science and novel technology, Fabricated will provide readers with practical and imaginative insights to the question 'how will this technology change my life?' Based on hundreds of hours of research and dozens of interviews with experts from a broad range of industries, Fabricated offers readers an informative, engaging and fast-paced introduction to 3D printing now and in the future.
Fabricating Silicon Savannah: The Making Of A Digital Entrepreneurship Arena Of Development
by Michel Njeri WahomeThis book provides a comprehensive overview of technology start-up arenas in Nairobi and examines their global place. These start-ups are popularly perceived as representing future prosperity that is incorporated in the present. The author examines how developing country arenas lay bare the power asymmetries and taken-for-granted assumptions that determine which technoscientific imaginaries become globalized and universal, and are supported by legitimizing narratives, logics and institutions. A framing of ‘catch-up’ or ‘leapfrogging’ for technoscientific development that is based on capitalist modernity is regarded as incontrovertible—so much so that alternative values and approaches to technology production are rarely contemplated. This book documents how actors in Nairobi’s startup arena relate to these imaginaries and the affects, enactments and places that they produce.
Fabricating an Educational Miracle: Compulsory Schooling Meets Ethnic Rural Development in Southwest China
by Jinting WuWinner of the 2017 American Educational Research Association's Division B Outstanding Book Recognition AwardWinner of the 2017 Society of Professors of Education Outstanding Book AwardIn today's China, education is translated into both acute social desires and profound disenchantment. Shanghai's stellar performance in the recent Program for International Student Assessment paints a celebratory image of educational success yet tells only a partial story. For many in rural China who are schooled yet prepared only for factory sweatshops, education remains an elusive ideal and offers a hollowed promise of social mobility. Fabricating an Educational Miracle laces together complex accounts of how compulsory education produces dilemmas and possibilities in village schools in Southwest China. Drawing from interviews, participant observations, oral history, and archival research in a Miao and a Dong village-town in Qiandongnan Prefecture, Guizhou Province, this book examines the manifold and contradictory agendas that have captured rural ethnic schooling at a crossroads.
Fabrics of Indianness
by Sinah Theres KloßThis book describes how Guyanese Hindus recreate Indian ethnic identity in contemporary Guyana and examines how Hindu traditions have been transformed in this multi-religious and multi-ethnic society. By illustrating the exchange and consumption of clothing, the book demonstrates that the practices of wearing and gifting clothes materialize and visualize relationships. The significant outward migration of Guyanese to North America has resulted in substantial international gift exchange and transnational rituals. Applying the concept of translocality, this book demonstrates that different localities continue to influence transnational networks and socio-cultural practices. It provides a study of migration that emphasizes various aspects of material and visual closeness, conceptualizing the notion of touch.
Face Value: The Entwined Histories of Money and Race in America
by Michael O'MalleyFrom colonial history to the present, Americans have passionately, even violently, debated the nature and the character of money. They have painted it and sung songs about it, organized political parties around it, and imprinted it with the name of God--all the while wondering: is money a symbol of the value of human work and creativity, or a symbol of some natural, intrinsic value? In Face Value, Michael O'Malley provides a deep history and a penetrating analysis of American thinking about money and the ways that this ambivalence unexpectedly intertwines with race. Like race, money is bound up in questions of identity and worth, each a kind of shorthand for the different values of two similar things. O'Malley illuminates how these two socially constructed hierarchies are deeply rooted in American anxieties about authenticity and difference. In this compelling work of cultural history, O'Malley interprets a stunning array of historical sources to evaluate the comingling of ideas about monetary value and social distinctions. More than just a history, Face Value offers us a new way of thinking about the present culture of coded racism, gold fetishism, and economic uncertainty.
Face Value: The Hidden Ways Beauty Shapes Women's Lives
by Autumn Whitefield-MadranoA thought-provoking examination of how we think and talk about beauty today--and the unexpected and often positive ways that beauty shapes our lives.For decades, we've discussed our insecurities in the face of idealized, retouched, impossibly perfect images. We've worried primping and preening are a distraction and a trap. But have we focused too much on beauty's negative influence? In Face Value, journalist Autumn Whitefield-Madrano thoughtfully examines the relationship between appearance and science, social media, sex, friendship, language, and advertising to show how beauty actually affects us day to day. Through meticulous research and interviews with dozens of women across all walks of life, she reveals surprising findings, like that wearing makeup can actually relax you, that you can convince people you're better looking just by tweaking your personality, and the ways beauty can be a powerful tool of connection among women. Equal parts social commentary, cultural analysis, careful investigation, and powerful personal anecdotes, Face Value is provocative and empowering--and a great conversation starter for women everywhere.
Face Value: The Irresistible Influence of First Impressions
by Alexander TodorovThe scientific story of first impressions—and why the snap character judgments we make from faces are irresistible but usually incorrectWe make up our minds about others after seeing their faces for a fraction of a second—and these snap judgments predict all kinds of important decisions. For example, politicians who simply look more competent are more likely to win elections. Yet the character judgments we make from faces are as inaccurate as they are irresistible; in most situations, we would guess more accurately if we ignored faces. So why do we put so much stock in these widely shared impressions? What is their purpose if they are completely unreliable? In this book, Alexander Todorov, one of the world's leading researchers on the subject, answers these questions as he tells the story of the modern science of first impressions.Drawing on psychology, cognitive science, neuroscience, computer science, and other fields, this accessible and richly illustrated book describes cutting-edge research and puts it in the context of the history of efforts to read personality from faces. Todorov describes how we have evolved the ability to read basic social signals and momentary emotional states from faces, using a network of brain regions dedicated to the processing of faces. Yet contrary to the nineteenth-century pseudoscience of physiognomy and even some of today's psychologists, faces don't provide us a map to the personalities of others. Rather, the impressions we draw from faces reveal a map of our own biases and stereotypes.A fascinating scientific account of first impressions, Face Value explains why we pay so much attention to faces, why they lead us astray, and what our judgments actually tell us.
Face Value: The Politics of Beauty (Routledge Revivals)
by Robin Lakoff Raquel ScherrFirst published in 1984, Face Value confronts the pervasive power of beauty through art and literature, as well as interviews with men and women with varying perspectives on the subject. The topics covered range widely: the history of beauty from the Greeks to the present; the pathology of beauty: how women have been willing to harm themselves, mentally and physically, to achieve ‘beauty’; the language we use to speak of beauty, and its implications; our attitudes towards beauty, as examined by psychologists; beauty and ethnic identity; men and beauty. The authors present in fact a redefinition of beauty, enabling both women and men to enjoy it in themselves and in others, while discarding the sex-role stereotypes that have governed the definition of beauty in the past. With a new preface that explores the gaps created by time in the book’s discourse, this book will be of interest to students of linguistics, gender studies, women’s studies, cultural studies, sociology and anthropology.
Face and Enactment of Identities in the L2 Classroom
by Joshua Alexander KiddThis book examines student identities as revealed through the pragmatics of face as observed in the context of English L2 classroom interaction between Japanese students and a native speaker teacher. Classroom recordings together with retrospective interviews reveal specific points during learning activities when the students and their teacher s interpretations of classroom communication deviate from what was intended. This research study is a potent reminder that what students and teachers may consider as standard and conventionally acceptable language use and behaviour within the classroom context can differ dramatically according to social, cultural and individual frames of reference. The book outlines an innovative teacher professional development program which encourages teachers to reflect on and, where desired, modify or discontinue existing pedagogic practices. "
Face-to-Face Communication over the Internet
by Arvid Kappas Nicole C. KrämerSocial platforms such as MySpace, Facebook and Twitter have rekindled the initial excitement of cyberspace. Text-based, computer-mediated communication has been enriched with face-to-face communication such as Skype, as users move from desktops to laptops with integrated cameras and related hardware. Age, gender and culture barriers seem to have crumbled and disappeared as the user base widens dramatically. Other than simple statistics relating to e-mail usage, chatrooms and blog subscriptions, we know surprisingly little about the rapid changes taking place. This book assembles leading researchers on nonverbal communication, emotion, cognition and computer science to summarize what we know about the processes relevant to face-to-face communication as it pertains to telecommunication, including video-conferencing. The authors take stock of what has been learned regarding how people communicate, in person or over distance, and set the foundations for solid research helping to understand the issues, implications and possibilities that lie ahead.
Facebook Cookbook: Building Applications to Grow Your Facebook Empire
by Jay GoldmanWant to build Facebook applications that truly stand out among the thousands already available? In addition to providing easy-to-follow recipes that offer practical ways to design and build scalable applications using the Facebook Platform and its new profile design, this Cookbook also explains proven strategies for attracting users in this highly competitive environment. With plenty of examples and practical solutions, Facebook Cookbook answers some of the hardest questions Facebook application developers contend with -- including how and where to get started. This Cookbook will help you:Learn to build an application that scales to accommodate a sudden influx of usersExplore changes from Facebook's old profile design to the new look and feelTake advantage of new integration points in the new profile designGet tips for designing applications with hosting and deployment costs in mindDiscover which widgets and controls to use for building the most attractive user interface designLearn the differences between standard HTML, JavaScript, and SQL, and the versions used on the Facebook PlatformTarget large, defined groups on Facebook, including those who want to find jobs, hire employees, market a business, advertise, and moreIf you can build simple web applications with HTML, Facebook Cookbook will help you build applications with the potential to reach millions of users around the globe. Learn what it takes to design applications that stand above the rest.