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Showing 31,001 through 31,025 of 52,765 results

Practical Approaches to Bullying (Routledge Library Editions: Psychology of Education)

by David Thompson Peter K Smith

Originally published in 1991, this book is about bullying and victimisation in children and young people, and ways of dealing with it. With the exception of Chapter 13 which is related to experiences of bullying within the borstal system, superseded by Youth Custody and more recently the Unified Custodial Sentence, it is about bullying in schools. The aim of this book is to help teachers, school governors, and parents work towards reducing the effects of behaviour which can, at worst, blight the lives of victims into adulthood and encourage antisocial and violent behaviour in those who get away with bullying.

Practical Arduino Robotics: A hands-on guide to bringing your robotics ideas to life using Arduino

by Lukas Kaul

Build your hardware, electronics, and programming skills, and use them to realize your advanced robotics projects with this powerful platformPurchase of the print or Kindle book includes a free PDF eBookKey FeaturesBecome an expert in selecting sensors, motors, and Arduino boards for any robotics projectDiscover how to write effective and reusable code for your Arduino robotics projectsLearn to build a camera-based line follower and a self-balancing telepresence robot on your ownBook DescriptionEvery robot needs a “brain,” and the Arduino platform provides an incredibly accessible way to bring your Arduino robot to life. Anyone can easily learn to build and program their own robots with Arduino for hobby and commercial uses, making Arduino-based robots the popular choice for school projects, college courses, and the rapid prototyping of industrial applications!Practical Arduino Robotics is a comprehensive guide that equips you with the necessary skills and techniques that can be applied to various projects and applications, from automating repetitive tasks in a laboratory to building engaging mobile robots.Building on basic knowledge of programming and electronics, this book teaches you how to choose the right components, such as Arduino boards, sensors, and motors, and write effective code for your robotics project, including the use of advanced third-party Arduino libraries and interfaces, such as Analog, SPI, I2C, PWM, and UART. You'll also learn different ways to command your robots wirelessly, such as over Wi-Fi. Finally, with basic to advanced project examples, this book illustrates how to build exciting autonomous robots like a self-balancing telepresence robot.By the end of this book, you'll be able to design and create your own custom robots for a wide variety of applications.What you will learnUnderstand and use the various interfaces of an Arduino boardWrite the code to communicate with your sensors and motorsImplement and tune methods for sensor signal processingUnderstand and implement state machines that control your robotImplement feedback control to create impressive robot capabilitiesIntegrate hardware and software components into a reliable robotic systemTune, debug, and improve Arduino-based robots systematicallyWho this book is forIf you're excited about robotics and want to start creating your own robotics projects from the hardware up, this book is for you. Whether you are an experienced software developer who wants to learn how to build physical robots, a hobbyist looking to elevate your Arduino skills to the next level, or a student with the desire to kick-start your DIY robotics journey, you'll find this book very useful. In order to successfully work with this book, you'll need basic familiarity with electronics, Arduino boards and the core concepts of computer programming.

Practical Arduino Robotics: A hands-on guide to bringing your robotics ideas to life using Arduino

by Lukas Kaul

Build your hardware, electronics, and programming skills, and use them to realize your advanced robotics projects with this powerful platform Purchase of the print or Kindle book includes a free PDF eBookKey FeaturesBecome an expert in selecting sensors, motors, and Arduino boards for any robotics projectDiscover how to write effective and reusable code for your Arduino robotics projectsLearn to build a camera-based line follower and a self-balancing telepresence robot on your ownBook DescriptionEvery robot needs a “brain,” and the Arduino platform provides an incredibly accessible way to bring your Arduino robot to life. Anyone can easily learn to build and program their own robots with Arduino for hobby and commercial uses, making Arduino-based robots the popular choice for school projects, college courses, and the rapid prototyping of industrial applications! Practical Arduino Robotics is a comprehensive guide that equips you with the necessary skills and techniques that can be applied to various projects and applications, from automating repetitive tasks in a laboratory to building engaging mobile robots. Building on basic knowledge of programming and electronics, this book teaches you how to choose the right components, such as Arduino boards, sensors, and motors, and write effective code for your robotics project, including the use of advanced third-party Arduino libraries and interfaces, such as Analog, SPI, I2C, PWM, and UART. You'll also learn different ways to command your robots wirelessly, such as over Wi-Fi. Finally, with basic to advanced project examples, this book illustrates how to build exciting autonomous robots like a self-balancing telepresence robot. By the end of this book, you'll be able to design and create your own custom robots for a wide variety of applications.What you will learnUnderstand and use the various interfaces of an Arduino boardWrite the code to communicate with your sensors and motorsImplement and tune methods for sensor signal processingUnderstand and implement state machines that control your robotImplement feedback control to create impressive robot capabilitiesIntegrate hardware and software components into a reliable robotic systemTune, debug, and improve Arduino-based robots systematicallyWho this book is forIf you’re excited about robotics and want to start creating your own robotics projects from the hardware up, this book is for you. Whether you are an experienced software developer who wants to learn how to build physical robots, a hobbyist looking to elevate your Arduino skills to the next level, or a student with the desire to kick-start your DIY robotics journey, you’ll find this book very useful. In order to successfully work with this book, you’ll need basic familiarity with electronics, Arduino boards and the core concepts of computer programming.

Practical Considerations for Preventing Police Suicide: Stop Officer Suicide

by Konstantinos Papazoglou Olivia Johnson John Violanti Joseph Pascarella

This book takes an in-depth look at the phenomenon of police officer suicide. Centered on statistical information collected from cases of officer suicide from 2017 to 2019, this volume helps readers understand the circumstances surrounding death by suicide amongst law enforcement personnel and makes recommendations for identification and prevention. Through interview and case presentations, this volume examines the lives and last days and weeks of several officers, using findings from social media, departmental surveys, medical examiner reports, toxicology reports and interviews with loved ones and colleagues to create a psychological autopsy. With 14 chapters contributed by former law enforcement, researchers, and mental health professionals, it addresses national, state, and local policy implications and strategies, presenting a theory for better understanding and preventing the phenomenon of officer suicide. This volume will be of interest to researchers in policing, to law enforcement and first responder leadership and administrative professionals, and to mental health practitioners and clinicians working with this unique population

Practical Digital Marketing and AI Psychology: How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

by J. Jonathan Gabay

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired.This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style.

Practical Fairness: Achieving Fair And Secure Data Models

by Aileen Nielsen

Fairness is an increasingly important topic as machine learning and AI more generally take over the world. While this is an active area of research, many realistic best practices are emerging at all steps along the data pipeline, from data selection and preprocessing to blackbox model audits. This book will guide you through the technical, legal, and ethical aspects of making your code fair and secure while highlighting cutting edge academic research and ongoing legal developments related to fairness and algorithms.There is mounting evidence that the widespread deployment of machine learning and artificial intelligence in business and government is reproducing the same biases we are trying to fight in the real world. For this reason, fairness is an increasingly important consideration for the data scientist. Yet discussions of what fairness means in terms of actual code are few and far between. This code will show you how to code fairly as well as cover basic concerns related to data security and privacy from a fairness perspective.

Practical Guide to Safety Leadership: An Evidence-Based Approach

by Luke Daniel

Leaders can shape an organisation through their behaviours and their vision. If an organisation lacks a clear vision or there is disengagement by the leadership team, then the results can be disastrous. In such circumstances change is needed. When change is needed, the value of safety can become a change agent. From the disciplines of leadership and safety comes the emerging topic of safety leadership. Through safety leadership, workplace challenges can be rectified and the desired behaviours reinforced. These challenges can span from a lack of leadership engagement, poor safety performance, complacency or lack of safety ownership. Understanding how safety leadership differs from other leadership theories can give you a competitive edge which is not solely based upon financial quotas, but instead based upon the moral code of ensuring the health and well-being of your employees. This book goes beyond mere safety slogans or anecdotal stories that relate to safety leadership. Instead an empirical and research-based approach will be shared which can help improve the overall culture of an organisation as well as the safety of employees. Tools, case studies, theories and practical applications will be shared which can help create the blueprint for organisational change that you seek. Even when things are working well, constant innovation and adoption of best practices can help companies go from good to great and leave a lasting legacy for employees and customers alike. Detailing the mechanics of safety leadership, this book will drive the change and results you want.

Practical Handbook Business in Africa

by Thomas Schmidt Kay Pfaffenberger Stefan Liebing

Africa is a continent on the upswing, developing great economic momentum. If German companies want to participate in Africa's upswing, they need to be familiar with some special features. This book shows the way to successful business in Africa. It is a practical, yet scientifically based guide for all entrepreneurs and economically interested parties who want to be successful in Africa. It combines the experience of many companies with the scientific perspective and findings of the Centre for Business and Technology in Africa at Flensburg University of Applied Sciences.In the 2nd edition new developments on the African continent are taken up and current answers are given to the classical questions, which each actor must answer for itself, which wants to be economically successful in Africa: WHY Africa is interesting for the business, WHERE the largest chances of success exist, HOW to proceed and WHICH approaches for the future organization of the economic relations between Germany and Africa are promising.The book describes how to invest in Africa and bundles the current experiences of managers of large corporations and family businesses with a long history on the continent.

Practical Innovation in Government: How Front-Line Leaders Are Transforming Public-Sector Organizations

by Dean M. Schroeder Alan G Robinson

This book is a comprehensive guide to an exciting new approach that managers at any level can use to transform their corners of government.Whether people want more government or less, everyone wants an efficient government. Traditional thinking is that this requires a government to be run more like a business. But a government is not a business, and this approach merely replaces old problems with new ones.In their six-year, five-country study of seventy-seven government organizations-ranging from small departments to entire states-Alan Robinson and Dean Schroeder found that the predominant private-sector approaches to improvement don't work well in the public sector, while practices that are rare in the private sector prove highly effective. The highest performers they studied had attained levels of efficiency that rivaled the best private-sector companies.Rather than management making the improvements, as is the norm in the private sector, these high-performers focused on front-line-driven improvement, where most of the change activity was led by supervisors and low-level managers who unleashed the creativity and ideas of their employees to improve their operations bit by bit every day.You'll discover how Denver's Department of Excise and Licenses reduced wait times from an hour and forty minutes to just seven minutes; how the Washington State Patrol garage tripled its productivity and became a national benchmark; how a K8 school in New Brunswick, Canada, boosted the percentage of students reading at the appropriate age level from 22 percent to 78 percent; and much more.

Practical Multilevel Modeling Using R (Advanced Quantitative Techniques in the Social Sciences)

by Francis L. Huang

Practical Multilevel Modeling Using R provides students with a step-by-step guide for running their own multilevel analyses. Detailed examples illustrate the conceptual and statistical issues that multilevel modeling addresses in a way that is clear and relevant to students in applied disciplines. Clearly annotated R syntax illustrates how multilevel modeling (MLM) can be used, and real-world examples show why and how modeling decisions can affect results. The book covers all the basics but also important advanced topics such as diagnostics, detecting and handling heteroscedasticity, power analysis, and missing data handling methods. Unlike other detailed texts on MLM which are written at a very high level, this text with its applied focus and use of R software to run the analyses is much more suitable for students who have substantive research areas but are not training to be methodologists or statisticians. Each chapter concludes with a "Test Yourself" section, and solutions are available on the instructor website for the book. A companion R package is available for use with this text.

Practical Multilevel Modeling Using R (Advanced Quantitative Techniques in the Social Sciences)

by Francis L. Huang

Practical Multilevel Modeling Using R provides students with a step-by-step guide for running their own multilevel analyses. Detailed examples illustrate the conceptual and statistical issues that multilevel modeling addresses in a way that is clear and relevant to students in applied disciplines. Clearly annotated R syntax illustrates how multilevel modeling (MLM) can be used, and real-world examples show why and how modeling decisions can affect results. The book covers all the basics but also important advanced topics such as diagnostics, detecting and handling heteroscedasticity, power analysis, and missing data handling methods. Unlike other detailed texts on MLM which are written at a very high level, this text with its applied focus and use of R software to run the analyses is much more suitable for students who have substantive research areas but are not training to be methodologists or statisticians. Each chapter concludes with a "Test Yourself" section, and solutions are available on the instructor website for the book. A companion R package is available for use with this text.

Practical Propensity Score Methods Using R

by Walter L. Leite

This practical book uses a step-by-step analysis of realistic examples to help students understand the theory and code for implementing propensity score analysis with the R statistical language. With a comparison of both well-established and cutting-edge propensity score methods, the text highlights where solid guidelines exist to support best practices and where there is scarcity of research. Readers will find that this scaffolded approach to R and the book’s free online resources help them apply the text’s concepts to the analysis of their own data.

Practical Propensity Score Methods Using R

by Walter L. Leite

This practical book uses a step-by-step analysis of realistic examples to help students understand the theory and code for implementing propensity score analysis with the R statistical language. With a comparison of both well-established and cutting-edge propensity score methods, the text highlights where solid guidelines exist to support best practices and where there is scarcity of research. Readers will find that this scaffolded approach to R and the book’s free online resources help them apply the text’s concepts to the analysis of their own data.

Practical Resources for Teaching Citizenship in Secondary Classrooms

by Ruth Tudor

Based on the New Curriculum for Citizenship, this book provides practitioners in secondary schools with the essential tools needed to teach citizenship. The authors provide an overview of the citizenship order and give guidance on how to fulfill its three main elements: social and moral responsibility, community involvement and political literacy. The book focuses on curriculum developments, teaching, learning and assessment issues and includes a rationale for planning schemes of work in citizenship for the whole school. It also includes lesson plans, teaching ideas and resources, and step-by-step guidance on assessment. Emphasis is placed on including all pupils and references are made to cross-curricular links with other subjects.

Practical Social Investigation: Qualitative and Quantitative Methods in Social Research

by Christopher Pole Richard Lampard

Practical Social Investigation provides, within a single text, an introduction to a wide range of both long-standing and newer social research methods. Its balanced and integrated coverage of qualitative and quantitative approaches demonstrates that they can be complementary. While research practice is emphasised, readers are encouraged to reflect on methodological issues as well as being provided with tools for their own research.This coherent, accessibly written book draws upon the authors' extensive experience of conducting research and teaching research methods. Numerous examples, based on real research studies, illustrate key issues in a way that acknowledges both the messiness and the creativity of social research.

Practical Social Justice: Diversity, Equity, and Inclusion Strategies Based on the Legacy of Dr. Joseph L. White

by Bedford Palmer II

Practical Social Justice brings together the mentorship experiences of a diverse group of leaders across business, academia, and the public sector. They relay the lessons they learned from Dr. Joseph L. White through personal narratives, providing a critical analysis of their experience, and share their best practices and recommendations for those who want to truly live up to their potential as leaders and mentors. As one of the founding members of the Association of Black Psychologists, the Equal Opportunity Program, and the ‘Freedom Train’ this book focuses on celebrating Dr. White’s legacy, and translating real world experience in promoting social justice change. Experiential narratives from contributors offer a framework for both the mentee and the mentor, and readers will learn how to develop people and infrastructure strategically to build a sustainable legacy of social justice change. They will be presented with ways to pragmatically focus social justice efforts, favoring results over ego. This is a unique and highly accessible book that will be useful across disciplines and generations, in which the authors illustrate how to build relationships, inspire buy-in, and develop mutually beneficial partnerships that move people and systems towards a more equitable, inclusive, and just future. Providing a personal guide to developing an infrastructure for institutional change, Practical Social Justice is based on over half a century of triumph, translated through the lenses of leaders who have used these lessons to measurable and repeatable success. This book will be essential reading for undergraduate and graduate students in the fields of Psychology, Social Work, Ethnic Studies, Sociology, Public Policy, Leadership, Communications, Business, and Educational Administration. It is also important reading for professionals including leaders and policy makers in organisations dealing with issues around diversity, equity, and inclusion, and anyone interested in promoting social justice.

Practical Solutions to Practically Every Problem: The Survival Guide for Early Childhood Professionals

by Steffen Saifer

An encyclopedic how-to guide for the universal early childhood program problems.Practical Solutions to Practically Every Problem attempts to provide solutions to every possible problem faced by early childhood teachers-before teachers encounter them. This classic resource has been updated to focus on current issues faced by educators, including teaching twenty-first century life skills, technology, and cultural responsiveness. This easy-to-use guide gives you quick practical help, now!Educators will save time and energy with over eight hundred solutions to two hundred problems, including:Daily dilemmas and classroom issuesPartnering with families to raise happy childrenDealing with problematic behaviors from co-workersLearning to take care of yourself to prevent burn-outSteffen Saifer, EdD, a former early childhood teacher and Head Start director and trainer, is currently an international consultant and writer based in Spain. He has worked on projects for the Open Society Foundation, The World Bank, and UNICEF, in many countries including Bangladesh, Russia, and Zimbabwe. Dr. Saifer works with programs on culturally responsive curriculum development and implementation and with universities to develop graduate programs for ECD teachers, administrators, and leaders. When in the United States, Saifer resides in Portland, Oregon

Practical Speech User Interface Design (Human Factors and Ergonomics)

by James R. Lewis

Although speech is the most natural form of communication between humans, most people find using speech to communicate with machines anything but natural. Drawing from psychology, human-computer interaction, linguistics, and communication theory, Practical Speech User Interface Design provides a comprehensive yet concise survey of practical speech

Practical Spirituality and Human Development: Creative Experiments for Alternative Futures

by Ananta Kumar Giri

This book explores varieties of spiritual movements and alternative experiments for the generation of beauty, dignity and dialogue in a world where the rise of the religious in politics and the public sphere is often accompanied by violence. It examines how spirituality can contribute to human development, social transformations and planetary realizations, urging us to treat each other, and our planet, with evolutionary care and respect. Trans-disciplinary and trans-paradigmatic to its very core, this text opens new pathways of practical spirituality and humanistic action for both scholarship and discourse and offers an invaluable companion for scholars across religious studies, cultural studies and development studies.

Practical Statistics: A Quick and Easy Guide to IBM® SPSS® Statistics, STATA, and Other Statistical Software

by David Kremelberg

Making statistics—and statistical software—accessible and rewarding This book provides readers with step-by-step guidance on running a wide variety of statistical analyses in IBM® SPSS® Statistics, Stata, and other programs. Author David Kremelberg begins his user-friendly text by covering charts and graphs through regression, time-series analysis, and factor analysis. He provides a background of the method, then explains how to run these tests in IBM SPSS and Stata. He then progresses to more advanced kinds of statistics such as HLM and SEM, where he describes the tests and explains how to run these tests in their appropriate software including HLM and AMOS. This is an invaluable guide for upper-level undergraduate and graduate students across the social and behavioral sciences who need assistance in understanding the various statistical packages.

Practical Sustainability: A Guide to a More Sustainable Life

by Robert Brinkmann

This book will teach you everything you need to know about sustainable living—from reducing your greenhouse gas footprint to making sure that you are part of the green economy. Along the way, readers will learn about the field of sustainability and the “three E’s” of sustainable living—environment, economy, and equity. We are in the midst of great environmental change and all of us need to do everything we can to try to live more gently on the planet. Robert Brinkmann provides a range of options for readers as to what they can do to try to make a difference. Some involve simple lifestyle changes - but he also challenges all of us to commit to make more difficult and more meaningful changes to create a greener, more sustainable world. The book also delves into how we can create more sustainable communities, schools, and organizations. It showcases many examples of people and organizations that are making significant contributions to improving our planet’s sustainability that serve as inspiration and guidance for all of us trying to live more sustainably.

Practical Tools for Designing and Weighting Survey Samples

by Jill A. Dever Frauke Kreuter Richard Valliant

Survey sampling is fundamentally an applied field. The goal in this book is to put an array of tools at the fingertips of practitioners by explaining approaches long used by survey statisticians, illustrating how existing software can be used to solve survey problems, and developing some specialized software where needed. This book serves at least three audiences: (1) Students seeking a more in-depth understanding of applied sampling either through a second semester-long course or by way of a supplementary reference; (2) Survey statisticians searching for practical guidance on how to apply concepts learned in theoretical or applied sampling courses; and (3) Social scientists and other survey practitioners who desire insight into the statistical thinking and steps taken to design, select, and weight random survey samples. Several survey data sets are used to illustrate how to design samples, to make estimates from complex surveys for use in optimizing the sample allocation, and to calculate weights. Realistic survey projects are used to demonstrate the challenges and provide a context for the solutions. The book covers several topics that either are not included or are dealt with in a limited way in other texts. These areas include: sample size computations for multistage designs; power calculations related to surveys; mathematical programming for sample allocation in a multi-criteria optimization setting; nuts and bolts of area probability sampling; multiphase designs; quality control of survey operations; and statistical software for survey sampling and estimation. An associated R package, PracTools, contains a number of specialized functions for sample size and other calculations. The data sets used in the book are also available in PracTools, so that the reader may replicate the examples or perform further analyses.

Practical Tools for Designing and Weighting Survey Samples (Statistics For Social And Behavioral Sciences Ser. #51)

by Jill A. Dever Frauke Kreuter Richard Valliant

The goal of this book is to put an array of tools at the fingertips of students, practitioners, and researchers by explaining approaches long used by survey statisticians, illustrating how existing software can be used to solve survey problems, and developing some specialized software where needed. This volume serves at least three audiences: (1) students of applied sampling techniques; 2) practicing survey statisticians applying concepts learned in theoretical or applied sampling courses; and (3) social scientists and other survey practitioners who design, select, and weight survey samples. The text thoroughly covers fundamental aspects of survey sampling, such as sample size calculation (with examples for both single- and multi-stage sample design) and weight computation, accompanied by software examples to facilitate implementation. Features include step-by-step instructions for calculating survey weights, extensive real-world examples and applications, and representative programming code in R, SAS, and other packages. Since the publication of the first edition in 2013, there have been important developments in making inferences from nonprobability samples, in address-based sampling (ABS), and in the application of machine learning techniques for survey estimation. New to this revised and expanded edition: • Details on new functions in the PracTools package • Additional machine learning methods to form weighting classes • New coverage of nonlinear optimization algorithms for sample allocation • Reflecting effects of multiple weighting steps (nonresponse and calibration) on standard errors • A new chapter on nonprobability sampling • Additional examples, exercises, and updated references throughout Richard Valliant, PhD, is Research Professor Emeritus at the Institute for Social Research at the University of Michigan and at the Joint Program in Survey Methodology at the University of Maryland. He is a Fellow of the American Statistical Association, an elected member of the International Statistical Institute, and has been an Associate Editor of the Journal of the American Statistical Association, Journal of Official Statistics, and Survey Methodology. Jill A. Dever, PhD, is Senior Research Statistician at RTI International in Washington, DC. She is a Fellow of the American Statistical Association, Associate Editor for Survey Methodology and the Journal of Official Statistics, and an Assistant Research Professor in the Joint Program in Survey Methodology at the University of Maryland. She has served on several panels for the National Academy of Sciences and as a task force member for the American Association of Public Opinion Research’s report on nonprobability sampling. Frauke Kreuter, PhD, is Professor and Director of the Joint Program in Survey Methodology at the University of Maryland, Professor of Statistics and Methodology at the University of Mannheim, and Head of the Statistical Methods Research Department at the Institute for Employment Research (IAB) in Nürnberg, Germany. She is a Fellow of the American Statistical Association and has been Associate Editor of the Journal of the Royal Statistical Society, Journal of Official Statistics, Sociological Methods and Research, Survey Research Methods, Public Opinion Quarterly, American Sociological Review, and the Stata Journal. She is founder of the International Program for Survey and Data Science and co-founder of the Coleridge Initiative.

Practical UX Design

by Scott Faranello

A foundational yet practical approach to UX that delivers more creative, collaborative, holistic, and mature design solutions, regardless of your background or experience About This Book * Improve your UX design awareness and skills * Gain greater confidence to know when you have delivered a "good" UX design * Learn by example using a book designed by a UX mind for a UX mind Who This Book Is For This book is written for the beginner as well as the experienced UX practitioner, regardless of team size, company size, or job title. It is also intended for anyone with an interest in UX, engages with UX, is involved in any way in interactive problem solving and design, or simply wants to learn more about what we do, how we do it, and why those in the UX field are so passionate about wanting to do it better. What You Will Learn * Awaken your UX mind and dispel the myths of non-UX thinkers * Create the six optimal conditions for your best ideas to appear * Identify and incorporate the ten design principles found in all good UX design * Develop a broader understanding of Information Architecture (IA) to better engage, guide, and inform * Develop a fundamental understanding of patterns and the properties that create them * Raise your level of UX maturity with a strategy that transforms your approach to problem solving and helps others understand the true value of your work * Utilize important tools of the UX trade that never go out of style * Increase your knowledge of UX, incorporate valuable ideas and insights into your work, and look at design from a very unique perspective In Detail Written in an easy-to-read style, this book provides real-world examples, a historical perspective, and a holistic approach to design that will ground you in the fundamental essentials of interactive design, allow you to make more informed design decisions, and increase your understanding of UX in order to reach the highest levels of UX maturity. As you will see, UX is more than just delighting customers and users. It is also about thinking like a UX practitioner, making time for creativity, recognizing good design when you see it, understanding Information Architecture as more than just organizing and labeling websites, using design patterns to influence user behavior and decision making, approaching UX from a business perspective, transforming your client's and company's fundamental understanding of UX and its true value, and so much more. This book is an invaluable resource of knowledge, perspective, and inspiration for those seeking to become better UX designers, increase their confidence, become more mature design leaders, and deliver solutions that provide measurable value to stakeholders, customers, and users regardless of project type, size, and delivery method. Style and approach An in-depth, easy to read, and entertaining journey into and through the world of UX using real-world examples, thoughtful illustrations, and engaging quotes to inspire and explain fully the how and why of UX in a practical and impactful way and used immediately in your own work.

Practical Web Accessibility: A Comprehensive Guide to Digital Inclusion

by Ashley Firth

Everyone deserves to use the Internet. An estimated 1.3 billion people experience significant disability. That’s 16percent of the world’s population, or one in six of us. At the same time, over 96 percent of the one million most popular websites have an accessibility issue. Add to this the massive rise in legal cases around sites not being accessible, including Beyoncé, Disney, and Netflix, and you have an important topic that more and more people are starting to engage with.In this updated and revamped second edition of the Amazon technology chart-topping Practical Web Accessibility, you’ll be guided through a broad range of disabilities and access needs. You’ll understand the ways these users typically engage with the web, the barriers they often face, and practical advice on how your websites and content can be compliant, but more than that, inclusive and enjoyable to use. There’s also a new chapter on “Outsourcing Accessibility,” exploring third party “bolt-on” tools, “build your own website” platforms like Wix, and popular design systems. You‘ll explore whether they’re helpful or detrimental in the fight to make the web more accessible.Throughout this book you’ll learn to test for, spot, and fix web accessibility issues for a wide range of physical and mental impairments. Featuring content from the latest compliance frameworks, including the newly released WCAG 2.2 and exploratory concepts in WCAG 3, you’ll see how to go beyond the basic requirements in order to help your users. You’ll also learn that an accessible approach won’t just help people with disabilities, it will improve your website for everyone.This book comes complete with practical examples you can use in your own sites, along with a brand-new approach to auditing and improving a website’s accessibility, and a team’s approach to it, based on tools created by the author and refined over years as a consultant — The FAIR framework and ACCESS checklist. With these tools, you can set up processes for yourself and your team that will drastically improve the accessibility of your sites and, importantly, keep them that way in the future. Suitable for those of any profession or experience level, Practical Web Accessibility gives you all the information you need to ensure that your sites are truly accessible for the modern, inclusive web. If you would like to learn about web accessibility in a clear and actionable way, this book is for you.What You Will LearnA greater understanding of a vast range of disabilities that have online access needs, and the issues they typically face accessing content online.Ways to apply the practical steps required to cater for those needs.How to take your sites, and colleagues, on a journey from being inaccessible to accessible.The importance of accessibility in your designs, code, content, and more.The best ways to test andimprove your sites, so you can be compliant, and truly accessible. Who This Book Is For Anyone, regardless of what they do, who wants to learn how to make websites and their content more accessible for those with disabilities. In the world of web, the book has been used by front and backend developers, designers, product and project managers, team and business leaders.

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