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Yes! 50 Scientifically Proven Ways to Be Persuasive

by Robert B. Cialdini Noah J. Goldstein Steve J. Martin

Small changes can make a big difference in your powers of persuasion. What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion,Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways? Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

The YES Culture

by Mikael Kamber

In The YES culture, the Mikael Kamber leads us on an exploration of the human behaviour mechanisms that he has shown can both ignite or dampen positive energy. Positives, such as incentives, achieve better results than negatives, such as penalties. In other words, “Carrots work better than sticks.” Offering advice grounded in studies of behavioural economics, the author teaches us how to evolve from being driven by “the burning platform”, into being engaged and motivated by our own “burning aspirations”. Using interviews and examples from successful companies and organizations, the author shares his own research and gives us insight into where joy comes from. He answers the question of how we can foster the YES culture in our own workplaces to optimise our performance and do our very best work. This book is full of practical and easily implementable tools, and will inspire you with concrete strategies for how to create positive energy and get it to spread. Happiness and enthusiasm are a goldmine of potential for both your colleagues and your personal life. Understanding what gives rise to happiness and enthusiasm unlocks an important first step that will help you develop your leadership skills to support a communicative, focused, and trustful workplace.

Yes, It's Hot in Here: Adventures in the Weird, Woolly World of Sports Mascots

by Aj Mass

Yes, It's Hot in Here explores the entertaining history of the mascot from its jester roots in Renaissance society to the slapstick pantomime of the Clown Prince of Baseball, Max Patkin, all the way up to the mascots of the slam-dunk, rock-and-roll, Jumbotron culture of today. Along the way, author AJ Mass of ESPN.com (a former Mr. Met himself) talks to the pioneers among modern-day mascots like Dave Raymond (Phillie Phanatic), Dan Meers (K. C. Wolf), and Glenn Street (Harvey the Hound) and finds out what it is about being a mascot that simply won't leave the performer.Mass examines what motivates high school and college students to compete for the chance to wear a sweaty animal suit and possibly face the ridicule of their peers in the process, as well as women who have proudly served as mascots for teams in both the pro and amateur ranks. In the book's final chapter, Mass climbs inside a mascot costume one more time to describe what it feels like and, perhaps, rediscover a bit of magic.

Yes Logo: Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market

by Jiazhuo George Wang Shuo Qin Allison Wang

This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? What’s the magical key to open the locked doors? The answer to these questions would be intriguing for many readers outside China, including but not limited to executives of global brands, owners of medium-and-small-sized businesses aiming for the global market, branding/marketing professionals, financial investors and analysts, business professors and researchers in universities and colleges, graduate and undergraduate students, and readers with an interest on these topics in the general public.In comparison with many case studies that focus on only a single or few cases, or else lean toward being a macro-discussions of China’s consumer market without in-depth analysis of representative cases, this book provides both. Many branding strategies, programs, and activities presented in this book are of the innovative type, which could be very fresh and interesting to readers. Many of the in-depth analyses and specific insights presented in this book are provided by well-recognized business analysts/writers, which may not be available in other publications. Overall, this book provides readers with the opportunity to receive some valuable new knowledge about how to succeed in the globe’s largest consumer market, providing foodstuff for both thought and enjoyment.

Yes to the City: Millennials and the Fight for Affordable Housing

by Max Holleran

A fascinating account of the growing "Yes in My Backyard" urban movement The exorbitant costs of urban housing and the widening gap in income inequality are fueling a combative new movement in cities around the world. A growing number of influential activists aren&’t waiting for new public housing to be built. Instead, they&’re calling for more construction and denser cities in order to increase affordability. Yes to the City offers an in-depth look at the &“Yes in My Backyard&” (YIMBY) movement. From its origins in San Francisco to its current cadre of activists pushing for new apartment towers in places like Boulder, Austin, and London, Max Holleran explores how urban density, once maligned for its association with overpopulated slums, has become a rallying cry for millennial activists locked out of housing markets and unable to pay high rents.Holleran provides a detailed account of YIMBY activists campaigning for construction, new zoning rules, better public transit, and even candidates for local and state office. YIMBY groups draw together an unlikely coalition, from developers and real estate agents to environmentalists, and Holleran looks at the increasingly contentious battles between market-driven pragmatists and rent-control idealists. Arguing that advocates for more housing must carefully weigh their demands for supply with the continuing damage of gentrification, he shows that these individuals see high-density urbanism and walkable urban spaces as progressive statements about the kind of society they would like to create.Chronicling a major shift in housing activism during the past twenty years, Yes to the City considers how one movement has reframed conversations about urban growth.

Yes We Can?: White Racial Framing and the Obama Presidency

by Adia Harvey-Wingfield Joe Feagin

The first edition of this book offered one of the first social science analyses of Barack Obama’s historic electoral campaigns and early presidency. In this second edition the authors extend that analysis to Obama’s service in the presidency and to his second campaign to hold that presidency. Elaborating on the concept of the white racial frame, Harvey Wingfield and Feagin assess in detail the ways white racial framing was deployed by the principal characters in the electoral campaigns and during Obama’s presidency. With much relevant data, this book counters many commonsense assumptions about U.S. racial matters, politics, and institutions, particularly the notion that Obama’s presidency ushered in a major post-racial era. Readers will find this fully revised and updated book distinctively valuable because it relies on sound social science analysis to assess numerous events and aspects of this historic campaign.

Yeshiva Days: Learning on the Lower East Side

by Jonathan Boyarin

An intimate and moving portrait of daily life in New York's oldest institution of traditional rabbinic learningNew York City's Lower East Side has witnessed a severe decline in its Jewish population in recent decades, yet every morning in the big room of the city's oldest yeshiva, students still gather to study the Talmud beneath the great arched windows facing out onto East Broadway. Yeshiva Days is Jonathan Boyarin's uniquely personal account of the year he spent as both student and observer at Mesivtha Tifereth Jerusalem, and a poignant chronicle of a side of Jewish life that outsiders rarely see.Boyarin explores the yeshiva's relationship with the neighborhood, the city, and Jewish and American culture more broadly, and brings vividly to life its routines, rituals, and rhythms. He describes the compelling and often colorful personalities he encounters each day, and introduces readers to the Rosh Yeshiva, or Rebbi, the moral and intellectual head of the yeshiva. Boyarin reflects on the tantalizing meanings of "study for its own sake" in the intellectually vibrant world of traditional rabbinic learning, and records his fellow students' responses to his negotiation of the daily complexities of yeshiva life while he also conducts anthropological fieldwork.A richly mature work by a writer of uncommon insight, wit, and honesty, Yeshiva Days is the story of a place on the Lower East Side with its own distinctive heritage and character, a meditation on the enduring power of Jewish tradition and learning, and a record of a different way of engaging with time and otherness.

Yeshiva Fundamentalism: Piety, Gender, and Resistance in the Ultra-Orthodox World

by Nurit Stadler

2009 Choice Outstanding Academic TitleThe ultra-Orthodox yeshiva, or Jewish seminary, is a space reserved for men, and for a focus on religious ideals. Fundamentalist forms of piety are usually believed to be quite resistant to change. In Yeshiva Fundamentalism, Nurit Stadler uncovers surprising evidence that firmly religious and pious young men of this community are seeking to change their institutions to incorporate several key dimensions of the secular world: a redefinition of masculinity along with a transformation of the family, and participation in civic society through the labor market, the army, and the construction of organizations that aid terror victims. In their private thoughts and sometimes public actions, they are resisting the demands placed on them to reject all aspects of the secular world.Because women are not allowed in the yeshiva setting, Stadler's research methods had to be creative. She invented a way to simulate yeshiva learning with young yeshiva men by first studying with an informant to learn key religious texts, often having to do with family life, sexuality, or participation in the larger society. This informant then invited students over to discuss these texts with Stadler and himself outside of the yeshiva setting. This strategy enabled Stadler to gain access to aspects of yeshiva life in which a woman is usually unable to participate, and to hear "unofficial" thoughts and reactions which would have been suppressed had the interviews taken place within the yeshiva.Yeshiva Fundamentalism provides an intriguing - and at times surprising - glimpse inside the all-male world of the ultra-orthodox yeshivas in Israel, while providing insights relevant to the larger context of transformations of fundamentalism worldwide. While there has been much research into how contemporary feminism has influenced the study of fundamentalist groups worldwide, little work has focused on ultra-Orthodox men's desires to change, as Stadler does here, showing how fundamentalist men are themselves involved in the formulation of new meanings of piety, gender, modernity and relations with the Israeli state.

Yiddish in Israel: A History (Perspectives On Israel Studies)

by Rachel Rojanski

“A pioneering study” of how two languages have coexisted in the Jewish state, with “a wealth of information” on Yiddish newspapers, theater, and more (AJS Review).Yiddish in Israel: A History challenges the commonly held view that Yiddish was suppressed or even banned by Israeli authorities for ideological reasons, offering instead a radical new interpretation of the interaction between Yiddish and Israeli Hebrew cultures. Rachel Rojanski tells the compelling unknown story of how Yiddish, the most widely used Jewish language in the pre-Holocaust world, fared in Zionist Israel, the land of Hebrew.Following Yiddish in Israel from the proclamation of the State until today, Rojanski reveals that although Israeli leadership made promoting Hebrew a high priority, it did not have a definite policy on Yiddish. The language’s varying fortune through the years was shaped by social and political developments, as well as the cultural atmosphere in Israel. Public perception of the language and its culture, the rise of identity politics, and political and financial interests all played a part.Using a wide range of archival sources, newspapers, and Yiddish literature, Rojanski follows the Israeli Yiddish scene through the history of the Yiddish press, Yiddish theater, early Israeli Yiddish literature, and high Yiddish culture. With compassion, she explores the tensions during Israel’s early years between Yiddish writers and activists and Israel’s leaders, most of whom were themselves Eastern European Jews balancing their love of Yiddish with their desire to promote Hebrew. Finally Rojanski follows Yiddish into the twenty-first century, telling the story of the revived interest in Yiddish among Israeli-born children of Holocaust survivors as they return to the language of their parents.

Yiddishkeit: Jewish Vernacular & the New Land

by Harvey Pekar and Paul Buhle

A “fascinating and enlightening” collection of comics and writings that explore the Yiddish language and the Jewish experience (The Miami Herald).We hear words like nosh, schlep, and schmutz, but how did they come to pepper American English? In Yiddishkeit, Harvey Pekar and Paul Buhle trace the far-reaching influences of Yiddish from medieval Europe to the tenements of New York’s Lower East Side. This comics anthology contains original stories by such notable writers and artists as Barry Deutsch, Peter Kuper, Spain Rodriguez, and Sharon Rudahl. Through illustrations, comics art, and a full-length play, four major themes are explored: culture, performance, assimilation, and the revival of the language. “The book is about what Neal Gabler in his introduction labels ‘Jewish sensibility.’…he writes: ‘You really can’t define Yiddishkeit neatly in words or pictures. You sort of have to feel it by wading into it.’ The book does this with gusto.” —TheNew York Times“As colorful, bawdy, and charming as the culture it seeks to represent.” —Print magazine“Brimming with the charm and flavor of its subject…a genuinely compelling, scholarly comics experience.” —Publishers Weekly“A book that truly informs about Jewish culture and, in the process, challenges readers to pick apart their own vocabulary.” —Chicago Tribune“A postvernacular tour de force.” —The Forward“With a loving eye Pekar and Buhle extract moments and personalities from Yiddish history.” —Hadassah“Gorgeous comix-style portraits of Yiddish writers.”––Tablet “Yiddishkeit has managed to survive, if just barely…because [it] is an essential part of both the Jewish and the human experience.” —Neal Gabler, author of An Empire of Their Own: How the Jews Invented Hollywood, from his introduction“A scrumptious smorgasbord of comics, essays, and illustrations…concentrated tastes, with historical context, of Yiddish theater, literature, characters and culture.” —Heeb magazine

Yin Yang and Organizational Performance

by Kris M. Y. Law Marko Kesti

Presenting an innovative approach to the field of organizational management, this book proposes a Yin Yang (cosmological) perspective as an alternative to existing management concepts, serving to conceptualize the organization processes in a more holistic way. Maximizing reader insights into the concept of Yin Yang and how it can be applied to the areas of human resource based performance development and management, 'Yin Yang and Organizational Performance' includes case studies that illustrate ways to properly utilize human resource innovativeness and emotional intelligence. Encompassing engineering and humanist perspectives, this books shares tips and insights designed to provide management and business leaders with new ways of understanding and organizing human capital.

The Yin-Yang Military: Ambidextrous Perspectives on Change in Military Organizations

by Jacqueline Heeren-Bogers René Moelker Esmeralda Kleinreesink Jan Van der Meulen Joseph Soeters Robert Beeres

This book examines change processes and the challenge of ambidexterity in military organizations. It discusses how military organizations can better adapt to the complex, and at times chaotic, environments they operate in by developing organizational ambidexterity. The authors identify various multiple tasks and functions of military organizations that require multi-dimensional and often contradictory operational, technological, cultural, and social skills. In analogy to the often-opposed functions performed by the right and left hand of the body, modern military organizations are no longer one-dimensional fighting machines, but characterized by a duality of tasks, such as fighting and peacekeeping which often make part and parcel of one and the same mission. The military is both a “hot” and a “cold” organization (a crisis management organization and a bureaucracy). As such, the book argues that these dualities are not necessarily opposed but can serve as complementary forces, like the yin and yang, to better the overall performance of these organizations. As a consequence, ambidextrous organizations excel at complex tasking and are adaptable to new challenges. Divided into four parts: 1) structures and networks; 2) cultural issues; 3) tasks and roles; 4) nations and allies, it appeals to scholars of military studies and organization studies as well as professionals working for governmental or military organizations.

Yo' Mama's Disfunktional!: Fighting the Culture Wars in Urban America

by Robin D.G. Kelley

In this vibrant, thought-provoking book, Kelley, "the preeminant historian of black popular culture writing today" (Cornel West) shows how the multicolored urban working class is the solution to the ills of American cities. He undermines widespread misunderstandings of black culture and shows how they have contributed to the failure of social policy to save our cities.From the Trade Paperback edition.

Yo no me quiero jubilar... Ni del trabajo ni de la vida

by Curri Valenzuela

Nunca es tarde para ser feliz. Una visión vitalista, esperanzadora y llena de humor de la vida más allá de los sesenta. Con un estilo claro, directo, irónico y muy ameno, Curri Valenzuela nos convence de que las personas pueden ser más felices en la vejez que en la juventud si no se jubilan del trabajo, de la familia, de los amigos, del buen humor, de los sueños, de estar en forma, de los viajes, del disfrute del dinero, de las novedades, de la sociedad y, en definitiva, de la vida. Coincidiendo con el Año Europeo del Envejecimiento Activo y a partir de su experiencia personal y de los testimonios de médicos, psicólogos y otros expertos, la prestigiosa periodista prueba que ser mayor no es sólo cuidar a los nietos o dar de comer a las palomas. La mal llamada «tercera edad» es en realidad una etapa llena de oportunidades, un momento de la vida en el que lo mejor está todavía por llegar.

El yo soberano: Ensayo sobre las derivas identitarias

by Elisabeth Roudinesco

Una reflexión valiente y audaz sobre las trampas de la política de la identidad, clave para entender el estado el mundo de hoy. El fenómeno de la «asignación de identidad» ha ido tomando fuerza en los últimos veinte años, hasta el punto de involucrar a la sociedad en su conjunto. Así lo atestiguan la evolución de la noción de género y las metamorfosis de la idea de raza. ¿Qué ha pasado para que los compromisos emancipatorios del pasado, en particular las luchas anticoloniales y feministas, hayan se hayan replegado sobre sí mismos de tal manera? El derribo de estatuas en nombre del antirracismo es desconcertante, y la violencia con la que se manifiesta el odio a los hombres en el seno de la lucha feminista plantea interrogantes. En décadas recientes, se han reinterpretado hasta el exceso instrumentos de pensamiento ricos y de gran fineza —de las obras de Sartre, Beauvoir, Lacan, Césaire, Foucault, Deleuze o Derrida— para sostener unos ideales nuevos cuya prioridad no es alcanzar una sociedad más justa. En paralelo, la noción de identidad nacional regresa en los discursos de la extrema derecha, habitados por el terror. Estos valoran lo que los identitarios del otro lado rechazan: la identidad blanca, masculina, viril, colonialista, occidental. Identidad contra identidad, por tanto. En esta reflexión valiente y audaz sobre las trampas de las políticas identitarias, clave para entender el mundo de hoy, Élisabeth Roudinesco ofrece algunas pistas para huir del laberinto de la esencialización de la diferencia y de lo universal. La crítica ha dicho:«Una investigación inspirada en la obsesión contemporánea de asignar una identidad a cada persona: un manual de progresismo pragmático».Le Monde «Una obra notablemente investigada que analiza, con talento y meticulosidad, la naturaleza y los peligros de las derivas identitarias, dondequiera que surjan. No era fácil entrelazar los hilos que unen los debates sobre la identidad, el Islam, la República, el colonialismo, etc., para dar sentido a los cambios contemporáneos en la relación con la alteridad. Como historiadora, pero con todos los recursos de las ciencias sociales, la autora consigue el tour de force de arrojar luz sobre el asunto con una coherencia que sorprenderá a la mayoría de los lectores».Nonfiction

Yoga in the Black Community: Healing Practices and Principles

by Charlene Marie Muhammad Marilyn Peppers-Citizen

As the practice of yoga continues to flourish within Western Black and Brown communities, this transformative, Black culturally centered toolkit highlights the barriers that hinder access to yoga. It takes core aspects of yoga philosophy and contextualizes it within Black cultural norms, religious taboos, and historical healing practices, and teaches readers how to foster a safe haven for their clients and communities.Based on decades' worth of experience and expertise, this dynamic author duo discusses important topics such as health disparities, complementary healthcare, and the rich heritage and resilience of Black communities. This is an invaluable and practical resource that offers practices and actionable guidance and supports practitioners to explore a Black culturally centered approach to yoga whilst facilitating better health and wellbeing for Black people.

Yoga Traveling: Bodily Practice in Transcultural Perspective

by Beatrix Hauser

This book focuses on yoga's transcultural dissemination in the twentieth and twenty-first centuries. In the course of this process, the term "yoga" has been associated with various distinctive blends of mental and physical exercises performed in order to achieve some sort of improvement, whether understood in terms of esotericism, fitness, self-actualization, body aesthetics, or health care. The essays in this volume explore some of the turning points in yoga's historico-spatial evolution and their relevance to its current appeal. The authors focus on central motivations, sites, and agents in the spread of posture-based yoga as well as on its successive (re-)interpretation and diversification, addressing questions such as: Why has yoga taken its various forms? How do time and place influence its meanings, social roles, and associated experiences? How does the transfer into new settings affect the ways in which yogic practice has been conceptualized as a system, and on what basis is it still identified as (Indian) yoga? The initial section of the volume concentrates on the re-evaluation of yoga in Indian and Western settings in the first half of the twentieth century. The following chapters link global discourses to particular local settings and explore meaning production at the micro-social level, taking Germany as the focal site. The final part of the book focuses on yoga advertising and consumption across national, social, and discursive boundaries, taking a closer look at transnational and deterritorialized yoga markets, as well as at various classes of mobile yoga practitioners.

York's Hidden Stories: Interviews in Applied Linguistics

by Rachel Wicaksono Dasha Zhurauskaya

This book explores the mechanics of storytelling within a study aimed at focusing on a ‘hidden’ population of migrants in the city of York, UK. Taking applied linguistics to mean the consideration of real-world ‘problems’ as identified by a ‘client’, in which the use of (and beliefs about) language is a significant component, the authors describe the benefits and challenges of working in a partnership with a community organisation. With project participants from Africa, Europe, Asia and South and Central America who had lived in York between two and fifty years, the study considers the co-construction of meaning in interviews from a range of practical and theoretical perspectives. The book will be of interest to students, academic researchers and community project leaders who are interested in migration stories and interviews as a method of data collection.

You Are Awesome: How to Navigate Change, Wrestle with Failure, and Live an Intentional Life (The\book Of Awesome Ser.)

by Neil Pasricha

From Neil Pasricha—New York Times, million-copy bestselling author of The Book of Awesome series and The Happiness Equation, thought leader for the next generation, and one of the most popular TED speakers in the world—comes a revelatory and inspiring book that will change the way we view failure and help us build resilience.Why is life getting harder instead of easier? How do I get back up after life knocks me down? And how do I grow stronger and live more intentionally? What happened to famines? Great Depressions? Plagues? For most of us, these are distant memories. We&’re living in an era with highest-ever rates of longevity, education, and wealth. Cars drive us home as our phones entertain us before we arrive to food delivered to the front door. We have it all! But there&’s just one side effect. We no longer have the tools to handle failure...or even perceived failure. When we fall, we lie on the sidewalk crying. When we spill, we splatter. When we crack, we shatter. We are turning into an army of porcelain dolls. A rude email from the boss means calling in sick. Only two likes on our post means we don&’t have friends. Cell phones show us we&’re never good enough. Yesterday&’s butterflies are tomorrow&’s panic attacks. Record numbers of students have clinical anxiety. And what about depression, loneliness, and suicide? All rising! What do we desperately need to learn? RESILIENCE. And we need to learn it fast. Read You Are Awesome to learn: —The single word that keeps your options open after failure —Why you need to have more one-night stands —What every commencement speech gets wrong —3 ways to dramatically accelerate your ability to learn and adapt —The 2-minute morning practice that helps eliminate worry —Why you need an Untouchable Day (and how to get one) And much, much more... Because the truth is, you really are awesome.

You Are Here: A Brief Guide to the World

by Nicholas Crane

One word binds us all: geography. We are all geographers, human beings who care about the places we think of as 'home' - our habitat. And yet we have lost touch with the connection between our actions and the state of the planet that we all share. We need a new narrative that restores the connections between humanity and the Earth. We are being confronted by a daily barrage of geographical stories on climate change, geopolitics, population growth, migration, dwindling resources, polluted oceans and natural hazards. These are planetary concerns affecting all people and all places. They are challenges which can be addressed through geography.In this short but powerful book, Nicholas Crane makes the compelling case that never has geography been so important. On this finite orb, with its battered habitat, sustained in dark space by a thin, life-giving atmosphere, we have reached a point in our collective geographical journey where knowledge is the best guarantor of the future.[NOTE: published in hardback as YOU ARE HERE]

You Are Here: A Brief Guide to the World

by Nicholas Crane

One word binds us all: geography. We are all geographers, human beings who care about the places we think of as 'home' - our habitat. And yet we have lost touch with the connection between our actions and the state of the planet that we all share. We need a new narrative that restores the connections between humanity and the Earth. We are being confronted by a daily barrage of geographical stories on climate change, geopolitics, population growth, migration, dwindling resources, polluted oceans and natural hazards. These are planetary concerns affecting all people and all places. They are challenges which can be addressed through geography.In this short but powerful book, Nicholas Crane makes the compelling case that never has geography been so important. On this finite orb, with its battered habitat, sustained in dark space by a thin, life-giving atmosphere, we have reached a point in our collective geographical journey where knowledge is the best guarantor of the future.[NOTE: published in hardback as YOU ARE HERE]

You Are Here: A Brief Guide to the World

by Nicholas Crane

One word binds us all: geography. We are all geographers, human beings who care about the places we think of as 'home' - our habitat. And yet we have lost touch with the connection between our actions and the state of the planet that we all share. We need a new myth, a new narrative that restores the connections between humanity and the Earth.We are being confronted by a daily barrage of geographical stories on climate change, geopolitics, population growth, migration, dwindling resources, polluted oceans and natural hazards. These are planetary concerns affecting all people and all places. They are geographical challenges which can be addressed through geography.In this distillation of a lifetime's work, Nicholas Crane makes the compelling case that never has geography been so important. On this finite orb, with its battered habitat, sustained in dark space by a thin, life-giving atmosphere, we have reached a point in our collective geographical journey where knowledge is the best guarantor of the future.Written and read by Nicholas Crane(p) Orion Publishing Group 2018

You Are Not Special: … And Other Encouragements

by David McCullough Jr.

A profound expansion of David McCullough, Jr.'s popular commencement speech—a call to arms against a prevailing, narrow, conception of success viewed by millions on YouTube—You Are (Not) Special is a love letter to students and parents as well as a guide to a truly fulfilling, happy life.Children today, says David McCullough—high school English teacher, father of four, and son and namesake of the famous historian—are being encouraged to sacrifice passionate engagement with life for specious notions of success. The intense pressure to excel discourages kids from taking chances, failing, and learning empathy and self-confidence from those failures.In You Are (Not) Special, McCullough elaborates on his now-famous speech exploring how, for what purpose, and for whose sake, we're raising our kids. With wry, affectionate humor, McCullough takes on hovering parents, ineffectual schools, professional college prep, electronic distractions, club sports, and generally the manifestations, and the applications and consequences of privilege. By acknowledging that the world is indifferent to them, McCullough takes pressure off of students to be extraordinary achievers and instead exhorts them to roll up their sleeves and do something useful with their advantages.

You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself

by David Mcraney

The author of the bestselling You Are Not So Smart shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brains David McRaney’s first book, You Are Not So Smart, evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon. Like You Are Not So Smart, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including: The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us) Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested "worth it”) Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality) McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come. .

You Are The Ref: The Ultimate Illustrated Guide To The Laws Of Football

by Keith Hackett

Do you think you know the laws of football better than the officials?Could you be the man in black and make the right decisions?The ultimate footie quiz book is back with 300 dilemmas for you to solve!*Test your knowledge of the game with You Are The Ref, featuring illustrations from legendary artist Paul Trevillion's famous series. With expert text from the referees' referee Keith Hackett and an array of bizarre and entertaining scenarios for you to adjudicate on, this is an engrossing and entertaining read. Includes a special in-depth section on the controversial rules around the VAR system and questions covering everything from mid-game bust-ups and unexpected intrusions on the pitch to bitter disputes about penalties, these sporting conundrums will give even the biggest football fan a run for their money.

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