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Wedding Cakes and Cultural History (Routledge Revivals)
by Simon CharsleyFirst published in 1992, Wedding Cakes and Cultural History is a unique contribution to the anthropology of food, tracing the fascinating history of wedding cakes, from late medieval feasts and rites, through the Victorian wedding breakfast and into the 1990s. Dr. Charsley maps the intricate creation of the wedding cake and explores its uses and meanings. He shows that the wedding cake provides a vivid illustration of the traditions and traditional values inherent in all foods and demonstrates the part that material culture plays in the process of change. Challenging in its ideas, yet approachable in style and subject matter, this book will be of great interest to students and teachers of anthropology, sociology and cultural studies.
The Wedding Present: Domestic Life Beyond Consumption
by Louise PurbrickIn this fascinating work, Louise Purbrick offers an alternative analysis of contemporary domestic consumption. She investigates the ritualized presentation of objects upon marriage, and their subsequent cycles of exchange within the domestic sphere. Focusing on gift-giving in Britain from 1945 to the present, comparative context is provided by material from North America and Europe. Presenting new material on the enactment of exchange relationships within everyday domesticity, the book makes significant historical, theoretical and methodological contributions to the analysis of contemporary consumption. It also re-evaluates consumption theory as well as examining the methodology of recent studies in consumption and domesticity, pressing for a more rigorous approach to the use of case studies. By considering how the specific contexts in which consumption occurs, such as married domesticity, can limit possible versions of selfhood, The Wedding Present tests the assumption that consuming creates individual identities. Thus, the book argues, consumption cannot be isolated as an explanation of individual or social formation.
Wednesday's Child
by Shane DunphyShane Dunphy was involved in social care for fifteen years. This book is a distilling of the cases he encountered in that time to make a single, year-long narrative. Apart from that compression, and some necessary changes of identifying details, everything in this book is true. And what the truth reveals! Here are the cases of three dysfunctional families, struggling at the margins of scoiety that barely acknowledges the existence of such people. This is a portrait of fatalistic despair, of families so sunk into chronic poverty and neglect that they are beyond saving themselves or their children. All the elements of social dysfunction are present: the unkempt houses, truant children, endless television, anorexia, alcoholism, suicidal depression. Yet out of this mess there is hope as well as tragedy. Most of Wednesday's children don't make it, but some do. Some survive the most appalling childhood horrors to make it through to the normal adult world. But more are doomed. Despite the heroism of child protection workers and the best efforts of well-intentioned people, we still face a hidden mountain of avoidable human misery. Wednesday's Child is shocking and disturbing. And most of all, true. In three amazing stories childcare worker Shane Dunphy reveals a world of hidden heartbreak and survival against the odds. When Shane meets her, Gillian is starving herself to death and in thrall to a mother more interested in abusing and manipulating her daughter than cherishing and protecting her. Though he tries to help, it seems Shane is just another adult destined to fail Gillian . . . For the daughter of disturbed violent parents, Connie is an amazingly well-adjusted A-grade student. But when Shane finally gets behind the facade, he unearths a shattering truth behind her apparent normality. . . Cordelia, Victor and Ibar are three loving siblings left with a hopelessly alcoholic neglectful father. It's a race against time to see if their father can ever become the kind of Dad he wants to be, or if they are destined to be split up and sucked into the childcare merry-go-round. . .
Wednesday's Child
by Shane DunphyIn three amazing stories childcare worker Shane Dunphy reveals a world of hidden heartbreak and survival against the odds.When Shane meets her, Gillian is starving herself to death and in thrall to a mother more interested in abusing and manipulating her daughter than cherishing and protecting her. Though he tries to help, it seems Shane is just another adult destined to fail Gillian ...For the daughter of disturbed violent parents, Connie is an amazingly well-adjusted A-grade student. But when Shane finally gets behind the facade, he unearths a shattering truth behind her apparent normality ... Cordelia, Victor and Ibar are three loving siblings left with a hopelessly alcoholic neglectful father. It’s a race against time to see if their father can ever become the kind of Dad he wants to be, or if they are destined to be split up and sucked into the childcare merry-go-round …
Weed: The User's Guide
by David SchmaderThe United States is in the midst of a new Golden Age of legal weed. Recreational marijuana is now legal in four states--Washington, Colorado, Oregon, and Alaska--and Washington, DC, while medical marijuana is legal in 25 states and counting. This definitive, hands-on, and experienced guide to the new world of decriminalized recreational marijuana, written by the lovingly blunt and unfailingly witty David Schmader, will educate and entertain the novice and experienced user alike. Complete with history, ways to enjoy, recipes, safety and legality tips, and medical-use information, this witty guide is perfect for gift giving.
Weed Land: Inside America's Marijuana Epicenter and How Pot Went Legit
by Peter HechtEarly in the morning of September 5, 2002, camouflaged and heavily armed Drug Enforcement Administration agents descended on a terraced marijuana garden - a medicinal and spiritual refuge for the sick and dying. The DEA raid on the Wo/Men's Alliance for Medical Marijuana, a sanctuary for severely ill patients who were using marijuana as medicine, stirs the opening of Weed Land, an up-close journalistic narrative that chronicles a transformative epoch for marijuana in America. Moving from the passage of California's Proposition 215, the nation's first medical marijuana law, through law enforcement raids and the emergence of a lucrative cannabis industry, Weed Land reveals the changing political, legal, economic, and social dynamics of pot. It offers an independent, meticulously reported account of the clashes and contradictions of a burgeoning California cannabis culture that stoked pot liberalization elsewhere, leading to marijuana legalization votes in Colorado and Washington. Written by Peter Hecht, an award-winning journalist from The Sacramento Bee, Weed Land takes readers into the laboratories of researchers who challenged federal drug policy with clinical studies revealing the medical benefits of cannabis. It also explores an exploding marijuana marketplace that pitches compassionate healing with the pure joy of pot. And it takes readers inside the law enforcement backlash - and unfolding consequences - of a federal crackdown on America's largest marijuana economy.
The Week: A History of the Unnatural Rhythms That Made Us Who We Are
by David M HenkinAn investigation into the evolution of the seven-day week and how our attachment to its rhythms influences how we live We take the seven-day week for granted, rarely asking what anchors it or what it does to us. Yet weeks are not dictated by the natural order. They are, in fact, an artificial construction of the modern world. With meticulous archival research that draws on a wide array of sources—including newspapers, restaurant menus, theater schedules, marriage records, school curricula, folklore, housekeeping guides, courtroom testimony, and diaries—David Henkin reveals how our current devotion to weekly rhythms emerged in the United States during the first half of the nineteenth century. Reconstructing how weekly patterns insinuated themselves into the social practices and mental habits of Americans, Henkin argues that the week is more than just a regimen of rest days or breaks from work, but a dominant organizational principle of modern society. Ultimately, the seven-day week shapes our understanding and experience of time.
The Weekend Effect: The Life-Changing Benefits of Taking Two Days Off
by Katrina Onstad'A powerful argument, and practical advice, on the importance of reclaiming your leisure time to live a happier and more fulfilling life' - Gretchen Rubin, New York Times bestselling author of Better Than Before and The Happiness ProjectEncroaching work demands - coupled with domestic chores, overbooked schedules, and the incessant pinging of our devices - have taken a toll on what used to be our free time: the weekend. With no space to tune out and recharge, every aspect of our lives is suffering: our health is deteriorating, our social networks (the face-to-face kind) are dissolving and our productivity is down. The notion of working less and living more has given way to the belief that you must be 'on' 24/7.Tired of suffering from Sunday-night let down, award-winning journalist Katrina Onstad pushes back against this all-work-no-fun ethos. Onstad follows the trail of people, companies and countries vigilantly protecting their time off for joy, adventure and meaning, and digs into the history, positive psychology and cultural anthropology of the great missing weekend. The Weekend Effect reveals that taking back those precious forty-eight hours is the key to increasing joy, creativity, productivity and success. It will be your persuasive, practical and much-needed guide to reclaiming your time off and, ultimately, saving yourself.
The Weekend Effect: The Life-Changing Benefits of Taking Time Off and Challenging the Cult of Overwork
by Katrina OnstadEncroaching work demands—coupled with domestic chores, overbooked schedules, and the incessant pinging of our devices—have taken a toll on what used to be our free time: the weekend. With no space to tune out and recharge, every aspect of our lives is suffering: our health is deteriorating, our social networks (the face-to-face kind) are dissolving, and our productivity is down. The notion of working less and living more, once considered an American virtue, has given way to the belief that you must be “on” 24/7.Award-winning journalist Katrina Onstad, pushes back against this all-work, no-fun ethos. Tired of suffering from Sunday night letdown, she digs into the history, positive psychology, and cultural anthropology of the great missing weekend and how we can revive it. Onstad follows the trail of people, companies, and countries who are vigilantly protecting their time off for joy, adventure, and most important, purpose. Filled with personal and professional inspiration, The Weekend Effect is a thoughtful, well-researched argument to take back those precious 48 hours, and ultimately, to save ourselves.
Wegbereiter der modernen Islamfeindlichkeit: Eine Analyse der Argumentationen so genannter Islamkritiker (essentials)
by Thorsten Gerald SchneidersVorgetäuschte Islamkritik, die nur so tut, als verfolge sie seriöse Absichten, ist einer der Hauptverbreitungswege für Islamfeindlichkeit und Vorbehalte gegenüber Muslimen. Im deutschsprachigen Raum hat sich vor einigen Jahren ein Zirkel von Personen gebildet, der diese Art der ,,Islamkritik" öffentlichkeitswirksam vertrat. Dazu gehörten Mina Ahadi, Henryk Broder, Ralph Giordano, Necla Kelek, Alice Schwarzer, Udo Ulfkotte und Leon de Winter. Ihre Argumentationsweisen werden in diesem Essential mittels diskursanalytischer Ansätze untersucht. Der Autor stellt typische Techniken vor und leistet dadurch einen Beitrag, um echte Islamkritik künftig besser von Islamfeindlichkeit abgrenzen zu können.
Wege aus der Einsamkeit für Dummies (Für Dummies)
by Andrea WigfieldRaus aus der Einsamkeitsspirale! Einsamkeit betrifft schon längst nicht mehr nur die ältere Generation. Auch unter jungen Menschen ist Einsamkeit heutzutage weit verbreitet. Doch Einsamkeit ist keine Sackgasse. Es gibt viele Gründe für Einsamkeit – und genauso viele Wege führen aus ihr heraus. Mit viel Empathie und einer großen Portion Praxisbezug beschreibt die Autorin, wie auch Sie Ihren Weg in ein erfülltes Miteinander finden können. Vollgepackt mit zahlreichen Tipps, angepasst an Ihre persönliche Ausgangslage, hilft Ihnen dieses Buch mit konkreten Vorschlägen die Einsamkeit hinter sich zu lassen. Sie erfahren Wie Sie messen können, ob Sie einsam sind Welche Maßnahmen Sie kurz- und langfristig ergreifen können, um weniger einsam zu sein Warum Sie nicht alleine mit dem Einsamkeitsgefühl sind
weiblich – muslimisch – sportengagiert: Eine intersektionale Analyse sportbezogener Biografien türkeistämmiger Frauen in Deutschland
by Natalia FastMädchen und Frauen mit türkischem Migrationshintergrund sind im organisierten Sport in Deutschland, im Vergleich zu einheimischen Mädchen und Frauen, unterrepräsentiert. Da sie die größte herkunftslandbezogene Gruppe unter den Migrantinnen bilden, handelt es sich um eine beträchtliche Zahl von Mädchen und Frauen, die einem bedeutsamen kulturellen Bereich der Gesellschaft – dem Sport – fernbleiben. Die geringe Teilhabe dieser Gruppe verweist auf Prozesse sozialer Ungleichheit, denn diesen Mädchen und Frauen kommen nicht dieselben Entwicklungschancen zu. Von diesem Problem ausgehend, wird – unter einer intersektionalen Perspektive – anhand einer Interviewstudie mit türkeistämmigen Frauen der Frage nachgegangen, in welcher Weise die Faktoren Migration, Geschlecht, sozioökonomischer Status, Bildungshintergrund und Religion zusammenwirken und auf das Sportengagement Einfluss nehmen. Darüber hinaus wird untersucht, welche Effekte ein nachhaltiges Sportengagement auf die Subjektkonstruktionen dieser Frauen hat. Abschließend werden Gelingensbedingungen für den Zugang und Verbleib im organisierten Sport herausgearbeitet
Weibo News Package: a Systemic Functional Perspective on the Text-Reader Relationship (Numanities - Arts and Humanities in Progress #31)
by Juan HeThis book offers an academic dialogue between news values construction and readers' evaluative response in Weibo news package from the interpersonal perspective. The study focuses on the under-researched field of news reception, i.e. how the media-reader relationship can be influenced by readers' feedback. By combing multimodal discourse analysis and corpus methods, this book aims to address the following three research questions regarding the text-reader relationship in Weibo news package: (1) what are the gains and losses in the transfer of news values constructed across platforms and news media? (2) how are Chinese language and emoji collaborated to realize attitudinal meanings and advance readers' positions in news comments? (3) how does readers' response overlap or mismatch with particular news value in a story across news text-reader relations, reader-reader relations and extra text-reader relations? The book has social, theoretical and pedagogical implications for the changing landscape of (Chinese) news discourse and audience studies. Socially, the findings of news and comments analysis show that news value decisions can be negotiated due to readers' active engagement via the social media commenting function. Theoretically, a responsive model of evaluative readings has been built for a better understanding of social media multimodal comments through the lens of reading positions and emoji-text interactions. The book is of interest to researchers in media and communication studies, but can also be used as a reference book for (under)graduate students in social semiotics, linguistics and journalism to learn how to analyze multimodal and interactive (news) texts on social media by triangulation of theories and methodologies.
Weighing In: Obesity, Food Justice, and the Limits of Capitalism
by Julie GuthmanWeighing In takes on the "obesity epidemic," challenging many widely held assumptions about its causes and consequences. Julie Guthman examines fatness and its relationship to health outcomes to ask if our efforts to prevent "obesity" are sensible, efficacious, or ethical. She also focuses the lens of obesity on the broader food system to understand why we produce cheap, over-processed food, as well as why we eat it. Guthman takes issue with the currently touted remedy to obesity--promoting food that is local, organic, and farm fresh. While such fare may be tastier and grown in more ecologically sustainable ways, this approach can also reinforce class and race inequalities and neglect other possible explanations for the rise in obesity, including environmental toxins. Arguing that ours is a political economy of bulimia--one that promotes consumption while also insisting upon thinness--Guthman offers a complex analysis of our entire economic system.
The Weight of Images: Affect, Body Image and Fat in the Media (Gender, Bodies and Transformation)
by Katariina KyröläThe Weight of Images explores the ways in which media images can train their viewers’ bodies. Proposing a shift away from an understanding of spectatorship as being constituted by acts of the mind, this book favours a theorization of relations between bodies and images as visceral, affective engagements that shape our body image - with close attention to one particularly charged bodily characteristic in contemporary western culture: fat. The first mapping of the ways in which fat, gendered bodies are represented across a variety of media forms and genres, from reality television to Hollywood movies, from TV sitcoms to documentaries, from print magazine and news media to online pornography, The Weight of Images contends that media images of fat bodies are never only about fat; rather, they are about our relation to corporeal vulnerability overall. A ground-breaking volume, engaging with a rich variety of media and cultural texts, whilst examining the possibilities of critical auto-ethnography to unravel how body images take shape affectively between bodies and images, this book will appeal to scholars and students of sociology, media, cultural and gender studies, with interests in embodiment and affect.
Weight of Modernity
by Cathy Banwell Anna Davies Jane Dixon Dorothy BroomOver a half of adults in the US, Canada, Australia and numerous European countries are now overweight or obese, a proportion that has risen sharply in the past two decades. Dominant biomedical explanations focus on the energy equation - an imbalance between energy intake and expenditure - and remedies focus on motivating individuals to restore the balance by eating better and being more active, or - in extreme cases - surgical intervention. This book offers a perspective that sees increasing obesity as a social phenomenon as well as a public health problem. It contains detailed accounts of three generations of Australians' experiences of changing environments and the emergence of social trends such as increasing availability of convenience foods, the individualisation and commercialisation of leisure, car reliance, and busyness. Participants' narratives are interwoven with sociological and historical analyses of changes to show how contemporary Australians are experiencing and adapting to dramatic socio-cultural and environmental changes that are reshaping their lives and, in many cases, their bodies. The book demonstrates that obesity is an unintended consequence of economic development accompanied by profound socio-cultural changes, and by identifying the key developments the authors propose leverage points. While the research was conducted in Australia, the fundamental drivers of rapid weight gain are equally present in other modern, secular societies.
The Weight of the White Coat: Latinos Navigating American Medicine
by Glenda M. FloresLittle has been written about Latina/o physicians as students, people, or workers in a high-skill occupation in the United States. The Weight of the White Coat traces the life stages that Latina/o physicians follow and the social mechanisms that shape their careers, from the role of the family to different educational trajectories and even the practice of medicine. Glenda M. Flores turns a careful eye to this diverse pan-ethnic group in an elite profession, observing how demographic characteristics such as gender and ethnicity act like cumulative weights in their coat pockets, producing hindrances for some and elevating others as they provide care in poor and wealthy communities. Here, the high occupational status of Latina/o doctors offers a unique lens for examining the varied experiences of physicianhood and the still unsettled contours of Latinidad.
Weighty Issues: Fatness and Thinness as Social Problems (Social Problems And Social Issues Ser.)
by Jeffery Sobal and Donna MaurerMany people consider their weight to be a personal problem; when, then, does body weight become a social problem? Until recently, the major public concern was whether enough food was consistently available. As food systems began to provide ample and stable amounts of food, questions about food availability were replaced with concerns about ideal weights and appearance. These interests were aggregated into public concerns about defining people as too fat and too thin.Social constructionist perspectives can contribute to the understanding of weight problems because they focus attention on how these problems are created, maintained, and promoted within various social environments. While there is much objectivist research concerning weight problems, few studies address the socially constructed aspects of fatness and thinness.This book however draws from and contributes to social constructionist perspectives. The chapters in this volume offer several perspectives that can be used to understand the way society deals with fatness and thinness. The contributors consider historical foundations, medical models, gendered dimensions, institutional components, and collective perspectives. These different perspectives illustrate the multifaceted nature of obesity and eating disorders, providing examples of how a variety of social groups construct weight as a social problem.
Weighty Problems: Embodied Inequality at a Children’s Weight Loss Camp
by Laura BackstromMany parents, teachers, and doctors believe that childhood obesity is a social problem that needs to be solved. Yet, missing from debates over what caused the rise in childhood obesity and how to fix it are the children themselves. By investigating how contemporary cultural discourses of childhood obesity are experienced by children, Laura Backstrom illustrates how deeply fat stigma is internalized during the early socialization experiences of children. Weighty Problems details processes of embodied inequality: how the children came to recognize inequalities related to their body size, how they explained the causes of those differences, how they responded to micro-level injustices in their lives, and how their participation in a weight loss program impacted their developing self-image. The book finds that embodied inequality is constructed and negotiated through a number of interactional processes including resocialization, stigma management, social comparisons, and attribution.
Weihnachts-Werbespots als moderne Krippenspiele (pop.religion: lebensstil – kultur – theologie)
by Richard JanusSupermarktketten produzieren jedes Jahr zu Weihnachten eigene Werbespots. Diese greifen aktuelle gesellschaftliche Entwicklungen auf und inszenieren diese sozialkritisch. Von Fragen des Umgangs mit Künstlicher Intelligenz bis hin zu den Folgen von Corona für Jugendliche spannt sich mittlerweile der Bogen. Diese Clips sind zu einem eigenen Genre geworden. Im Grunde sind es kleine Krippenspiele, die nun nicht mehr in der Kirche aufgeführt werden, sondern über die verschiedenen Medien verbreitet werden. Ein direktes Vorbild für die Clips sind die Werbefilme zum Super Bowl in den USA.
Weimar Culture Revisited
by John Alexander WilliamsWeimar Culture Revisited is the first book to offer an accessible cross-section of new cultural history approaches to the Weimar Republic. This collection uses an interdisciplinary approach and focuses on the everyday workings of Weimar culture to explain the impact and meaning of culture for German's everyday lives during this fateful era.
Weimar's Long Shadow
by Richard Ned Lebow Ludvig NormanWeimar casts a long shadow over post-war political thought. The Weimar Republic is used to understand contemporary threats to democracy and to critique or defend modernity. It has generated a series of political lessons that are invoked whenever democracies are challenged. This book questions the historical validity of most of these lessons and their applicability to contemporary political orders. It shows how Weimar lessons are often influenced by partial and superficial readings of events, often intended to advance particular political projects. The chapters give detailed accounts of how so-called Weimar lessons have influenced, if not shaped, political debates in Germany, elsewhere in Europe, and the United States.
Weird: The Power of Being an Outsider in an Insider World
by Olga KhazanIn the tradition of Susan Cain's Quiet and Scott Stossel's My Age of Anxiety, Atlantic staff writer Olga Khazan reclaims the concept of "weird" and turns it into a badge of honor rather than a slur, showing how being different -- culturally, socially, physically, or mentally -- can actually be a person's greatest strength.Most of us have at some point in our lives felt like an outsider, sometimes considering ourselves "too weird" to fit in. Growing up as a Russian immigrant in West Texas, Olga Khazan always felt there was something different about her. This feeling has permeated her life, and as she embarked on a science writing career, she realized there were psychological connections between this feeling of being an outsider and both her struggles and successes later in life. She decided to reach out to other people who were unique in their environments to see if they had experienced similar feelings of alienation, and if so, to learn how they overcame them. Weird is based on in-person interviews with many of these individuals, such as a woman who is professionally surrounded by men, a liberal in a conservative area, and a Muslim in a predominantly Christian town. In addition, it provides actionable insights based on interviews with dozens of experts and a review of hundreds of scientific studies.Weird explores why it is that we crave conformity, how that affects people who are different, and what they can do about it. First, the book dives into the history of social norms and why some people hew to them more strictly than others. Next, Khazan explores the causes behind-and the consequences of-social rejection. She then reveals the hidden upsides to being "weird," as well as the strategies that people who are different might use in order to achieve success in a society that values normalcy. Finally, the book follows the trajectories of unique individuals who either decided to be among others just like them; to stay weird; or to dwell somewhere in between.Combining Khazan's own story with those of others and with fascinating takeaways from cutting-edge psychology research, Weird reveals how successful individuals learned to embrace their weirdness, using it to their advantage.
Weird City: Sense of Place and Creative Resistance in Austin, Texas
by Joshua LongAn examination of Austin&’s rapid economic and creative growth and local attitudes toward the Texas capitol&’s transformation as an urban center. Austin, Texas, at the beginning of the twenty-first century, is experiencing one of the most dynamic periods in its history. Wedged between homogenizing growth and a long tradition of rebellious nonconformity, many Austinites feel that they are amid a battle for the city&’s soul. From this struggle, a movement has emerged as a form of resistance to the rapid urban transformation brought about in recent years: &“Keep Austin Weird&” originated in 2000 as a grassroots expression of place attachment and anti-commercialization. Its popularity has led to its use as a rallying cry for local business, as a rhetorical tool by city governance, and now as the unofficial civic motto for a city experiencing rapid growth and transformation. By using &“Keep Austin Weird&” as a central focus, Joshua Long explores the links between sense of place, consumption patterns, sustainable development, and urban politics in Austin. Research on this phenomenon considers the strong influence of the &“Creative Class&” thesis on Smart Growth strategies, gentrification, income inequality, and social polarization made popular by the works of Richard Florida. This study is highly applicable to several emerging &“Creative Cities,&” but holds special significance for the city considered the greatest creative success story, Austin.
Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation
by Robert I. SuttonA breakthrough in management thinking, “weird ideas” can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive.Creativity, new ideas, innovation—in any age they are keys to success. Yet, as Stanford professor Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an innovative company. We are told to hire people who will fit in; to train them extensively; and to work to instill a corporate culture in every employee. In fact, in order to foster creativity, we should hire misfits, goad them to fight, and pay them to defy convention and undermine the prevailing culture. Weird Ideas That Work codifies these and other proven counterintuitive ideas to help you turn your workplace from staid and safe to wild and woolly—and creative. In Weird Ideas That Work Sutton draws on extensive research in behavioral psychology to explain how innovation can be fostered in hiring, managing, and motivating people; building teams; making decisions; and interacting with outsiders. Business practices like "hire people who make you uncomfortable" and "reward success and failure, but punish inaction," strike many managers as strange or even downright wrong. Yet Weird Ideas That Work shows how some of the best teams and companies use these and other counterintuitive practices to crank out new ideas, and it demonstrates that every company can reap sales and profits from such creativity. Weird Ideas That Work is filled with examples, drawn from hi- and low-tech industries, manufacturing and services, information and products. More than just a set of bizarre suggestions, it represents a breakthrough in management thinking: Sutton shows that the practices we need to sustain performance are in constant tension with those that foster new ideas. The trick is to choose the right balance between conventional and "weird"—and now, thanks to Robert Sutton's work, we have the tools we need to do so.