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Curriculum Studies in the United States
by William F. PinarPinar documents that the field of curriculum studies in the United States is in the early stages of a second paradigm shift, this time stimulated by present political circumstances. He explains why their acceptance in contemporary scholarship signals their conceptual exhaustion and how recent work in the field begins to surpass them.
Curriculum Theory: Conflicting Visions and Enduring Concerns
by Michael Stephen SchiroThe Second Edition of Curriculum Theory: Conflicting Visions and Enduring Concerns by Michael Stephen Schiro presents a clear, unbiased, and rigorous description of the major curriculum philosophies that have influenced educators and schooling over the last century. The author analyzes four educational visions—Scholar Academic, Social Efficiency, Learner Centered, and Social Reconstruction—to enable readers to reflect on their own educational beliefs and more productively interact with educators who might hold different beliefs.
Curriculum and the Generation of Utopia: Interrogating the Current State of Critical Curriculum Theory (Routledge Research in Education)
by João M. ParaskevaAs a follow-up to Towards a Just Curriculum Theory and Curriculum Epistemicide , this volume illuminates the challenges and contradictions which have prevented critical curriculum theory from establishing itself as an alternative to dominant Western Eurocentric epistemologies. Curriculum and the Generation of Utopia re-visits the work of leading progressive theorists and draws on a complex range of epistemological perspectives from the Middle East, Africa, Southern Europe, and Latin America. Paraskeva illustrates how counter-dominant narratives have been suppressed by neoliberal dynamics through an exploration of key issues including: itinerant curriculum theory, globalization and internationalization, as well as utopianism. Foregrounding critical curriculum theory as a vector of de-colonization and de-centralization, the text puts forth Itinerant Curriculum Theory (ITC) as an alternative form of anti-colonial, theoretical engagement. This work forms an important addition to the literature surrounding critical curriculum theory. It will be of interest to post-graduate scholars, researchers and academics in the fields of curriculum studies, curriculum theory, and critical educational research.
Curriculum and the Specialization of Knowledge: Studies in the sociology of education
by Michael Young Johan MullerThis book presents a new way for educators at all levels - from early years to university - to think about curriculum priorities. It focuses on the curriculum as a form of specialised knowledge, optimally designed to enable students to gain access to the best knowledge available in any field. Papers jointly written by the authors over the last eight years are revised for this volume. It draws on the sociology of knowledge and in particular the work of Emile Durkheim and Basil Bernstein, opening up the possibilities for collaborative inter-disciplinary enquiry with historians, philosophers and psychologists. Although primarily directed to researchers, university teachers and graduate students, its arguments about specialised knowledge have profound implications for policy makers.
Curriculum as Confession: The Promise of Teaching for Selfhood and Truth (ISSN)
by Christopher M. CruzThis book offers a philosophical inquiry into the idea of curriculum as confession and considers how it can help us answer questions of justice, selfhood, and truth. It connects the field of curriculum studies and continental philosophy in order to arrive at new ways of thinking through the concept and act of confession. Utilising a phenomenological and deconstructive approach to thinking about curriculum, the author draws upon scholars including William Pinar, Jacques Derrida, Madeleine Grumet, and Michel Foucault to act as interlocutors for a re-thinking of Pinar’s statement that “we need educational confession.” The chapters argue that confession communicates the interplay between thinking, translation, and transformation, showing how confession can be conceived of as educative in both instrumental and existential ways. An innovative study that explores confession in both “religious” and “secular” senses, and conceptualises curriculum as a theological and phenomenological text, it uniquely explores what confession can reveal, how we tell the truth without violating the other, and how one does justice to the world they experience. It will appeal to scholarly audiences with interests in curriculum studies, teacher education, philosophy of education, religious studies, religious education, and theology.
Curriculum in a New Key: The Collected Works of Ted T. Aoki (Studies in Curriculum Theory Series)
by Ted T. AokiTed T. Aoki, the most prominent curriculum scholar of his generation in Canada, has influenced numerous scholars around the world. Curriculum in a New Key brings together his work, over a 30-year span, gathered here under the themes of reconceptualizing curriculum; language, culture, and curriculum; and narrative. Aoki's oeuvre is utterly unique--a complex interdisciplinary configuration of phenomenology, post-structuralism, and multiculturalism that is both theoretically and pedagogically sophisticated and speaks directly to teachers, practicing and prospective. Curriculum in a New Key: The Collected Works of Ted T. Aoki is an invaluable resource for graduate students, professors, and researchers in curriculum studies, and for students, faculty, and scholars of education generally.
Curriculum, Culture, and Art Education, Second Edition: Comparative Perspectives
by Kerry Freedman; Fernando Hernández-HernándezA general broadening of content and methods, a renewed emphasis on student interests, and diverse critical perspectives can currently be seen internationally in art curricula. This book explores ways that visual culture in education is helping to move art curricula off their historical foundations and open the field to new ways of teaching, learning, and prefiguring worlds. It highlights critical histories and contemporary stories, showing how cultural milieu influences and is influenced by the various practices that make up the professional field inside and outside of institutional borders. This book shows students how contemporary art educators are responding, revising, and re-creating the field.
Custom and Conflict in Africa
by Max GluckmanA distinguished British anthropologist, Max Gluckman (1911-1975) pioneered the study of traditional African legal systems. His research stressed social conflict and mechanisms for conflict resolution while studying urbanization and social change in colonial Africa.
Custom and Politics in Urban Africa: A Study of Hausa Migrants in Yoruba Towns (Routledge Classic Ethnographies Ser.)
by Abner CohenThis title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1969.
Custom, Law and the Colonial State in Northeast India: Dynamics and Challenges for the Postcolonial State
by Nandini Bhattacharyya PandaThis volume presents a multidimensional analysis of the current operational law – both constitutional and customary – in Northeast India. It looks at how colonialism redesigned and redefined extant customary practices, leaving a permanent legacy on the legal governance and societal structure of the post-colonial Indian state.The book interrogates “law” through a broad spectrum of issues including gender, partition, the legacy of colonial structures, and religion as a form of resistance against land grabbing and censorship. It delineates a distinct historical process of the evolution of law and custom and focuses on the intimate links between law and the dynamics of state, ethnicity, and governance.As a unique contribution, the book offers new insights into how and why the continuity of colonial law within a democratic framework perpetuates deep-rooted problems in governance and the psyche of the people. It will be indispensable for students and researchers of history, law, anthropology, legal anthropology, sociology, Indian politics, and South Asian studies.
Custom: An Essay on Social Codes
In Custom , Ferdinand Tonnies illustrates the relationship of custom to various aspects of culture, such as religion, gender, and family. Tonnies argues that all social norms are evolved from a basic sense of order, which is largely derived from customs. As such, custom refers to the ideal, and the desirable, and it mediates subjective aspects of social life. Tonnies makes observations in Custom that are just as true today as when they were written over a century ago. The pivotal idea in Tonnies work is the observation that custom, like its individual counterpart habit, has three distinct aspects: a fact--an actual way of conduct; a norm--a general rule of conduct; and a will. The analysis, extended into the field of collective behaviour, helps to explain how far custom can be regarded as a manifestation of a common will. Custom is a classic contribution in the grand canon of law and society scholarship. Moreover, the volume introduces several key elements of Tonnies' work focusing on broader sociological thought, which benefits both the theoretical understanding of law as an object of social science reflection, as well as provides empirical insights into the roles of law in society.
Customer Accounting: Creating Value With Customer Analytics (Springerbriefs In Accounting Ser.)
by Paolo Perego Massimiliano BonacchiThis book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.
Customer Analytics For Dummies
by Jeff SauroThe easy way to grasp customer analyticsEnsuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.Shows you what to measure, how to measure, and ways to interpret the dataProvides real-world customer analytics examples from companies such as Wikipedia, PayPal, and WalmartExplains how to use customer analytics to make smarter business decisions that generate more loyal customersOffers easy-to-digest information on understanding each stage of the customer journeyWhether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.
Customer Centricity in New Product Development: Radical Customer Orientation as the Key to High-potential Innovations (essentials)
by Ute RademacherThe pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.
Customer Centricity in der Neuproduktentwicklung: Radikale Kundenorientierung als Schlüssel für potenzialstarke Innovationen (essentials)
by Ute RademacherDer Innovationsdruck auf Unternehmen steigt. Die Marktbedingungen werden volatiler. Die Zahl der Mitbewerber:innen steigt. Neue Geschäftsmodelle wirbeln alte Strukturen durcheinander. Und Kund:innen sind immer besser informiert und digital vernetzt. Nur Angebote, die verständliche und glaubwürdige Lösungen für die eigenen „Pain Points“ liefern, können sich durchsetzen.
Customer Engagement in Theory and Practice: A Marketing Management Perspective
by Katarzyna ŻyminkowskaOffering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer engagement by analysing empirical data compiled from firms operating in the consumer goods and services sectors, as well as from the consumers themselves. An insightful read for scholars of consumer behaviour and customer relationship management, this book advances understanding of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its management.
Customer Engagement: Contemporary issues and challenges
by Jodie Conduit Roderick J. Brodie Linda D. HollebeekHow customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.
Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service
by John A. GoodmanCustomer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right.Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all to enhance their customer service experience far beyond the meeting-the-minimum experiences of days past. Unfortunately, many companies are failing to take advantage of and properly manage these service-enhancing tools that now exist, and in return they deliver a series of frustrating, disjointed transactions that end up driving people away and into the pockets of businesses getting it right.Having managed more than 1,000 separate customer service studies, author John A. Goodman has created an innovative customer-experience framework and step-by-step roadmap that shows you how to:Design and deliver flawless services and products while setting honest customer expectationsCreate and implement an effective customer access strategyCapture and leverage the voice of the customer to set priorities and improve products, services and marketingUse CRM systems, cutting-edge metrics, and other tools to deliver customer satisfactionCompanies who get customer service right can regularly provide seamless experiences, seeming to know what customers want even before they know it themselves…while others end up staying generic, take stabs in the dark to try and fix the problem, and end up dropping the ball.Customer Experience 3.0 reveals how to delight customers using all the technological tools at their disposal.
Customer Experience Analytics: How Customers Can Better Guide Your Web and App Design Decisions
by Akin ArikanAn unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics. Despite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue, and teaches the C-SUITE method for applying UX analytics to any digital optimization challenge. It provides 50 case studies and 30 cheat sheets to make this a daily reference, and includes ten mindmaps, one for each role discussed, from senior leaders to product managers to e-commerce specialists. Managers across industries will regularly consult this book to help them guide their teams, and entry- to mid-level professionals in marketing, e-commerce, sales, product management, and more will turn to these pages to improve their websites and apps.
Customer Experience Branding: Driving Engagement Through Surprise and Innovation
by Thomas GadThe individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and must as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them. The secret of a brand's success often lies in its ability to respond nimbly to the unexpected adoption of its products or services - essentially its ability to surprise its consumers. To all intents and purposes, brands must continue to introduce innovative and intriguing experiences to customers so that they can remain differentiated from the herd and deliver a human message amongst increasingly automated and unremarkable communications.Developed from experience at the forefront of new branding developments at market-leading companies, and drawing on the lessons learned by cultivating start-ups with sponsors including Google, Customer Experience Branding expertly reviews the key considerations when devising brand strategy to introduce an element of newness and interest into customer interactions. Case studies are delivered from major brands that continually achieve this, including Apple, Starbucks, Virgin, LEGO, Google, GoPro, Uber, Instagram, KLM and Handelsbanken, and the Foreword has been provided by Sir Richard Branson, who has himself unfailingly responded to consumer need and overseen a remarkable portfolio over the years as a result.
Customer Experience Management in der Praxis: Grundlagen – Zusammenhänge – Umsetzung (essentials)
by Alexander TiffertAngesichts einer weiter fortschreitenden Homogenisierung von Produkt- und Servicemerkmalen wird es für Unternehmen immer wichtiger, sich über ein ganzheitliches Kundenerlebnis zu differenzieren. Daher ist das Thema „Customer Experience Management“ für nahezu jedes Unternehmen hoch relevant. Dieses essential gibt eine praxisnahe Einführung in dieses Konzept. Dazu werden sowohl zentrale Begriffe des Customer Experience Managements erklärt, als auch konkrete Aufgaben sowie Methoden für die praktische Umsetzung beschrieben. Anhand von drei Fallvignetten werden die Ausführungen abschließend anschaulich illustriert.Der Autor:Dr. Alexander Tiffert ist Experte für strategische Vertriebsentwicklung. Mit seinem Beratungsunternehmen begleitet er komplexe Prozesse zur Führungs- und Organisationsentwicklung bei Unternehmen in hochdynamischen Marktumfeldern. Zudem ist er Lehrbeauftragter für Vertriebsmanagement und Vortragsredner.
Customer Experience in Fashion Retailing: Merging Theory and Practice (Mastering Fashion Management)
by Bethan AlexanderThis text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context.Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions.Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.
Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing
by Dr Christine BaileyIn a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. Customer Insight Strategies outlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers - ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget or organizational size.Customer Insight Strategies shows precisely how customer insights can be used to build a mission with purpose. It discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas and lead generation, it contains global case studies from organizations including Cisco, NTT, Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer, this book will help any professional create truly powerful marketing.
Customer Relationship Management: Concepts and Technologies
by Stan Maklan Francis ButtleCustomer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon, explain how CRM can be used throughout the customer life cycle stages of customer acquisition, retention and development. The book is illustrated liberally with screenshots from CRM software applications and case illustrations of CRM in practice. NEW TO THIS EDITION: Updated instructor support materials online Full colour interior Brand new international case illustrations from many industry settings Substantial revisions throughout, including new content on: Social media and social CRM Big data and unstructured data Recent advances in analytical CRM including next best action solutions Marketing, sales and service automation Customer self-service technologies Making the business case and realising the benefits of investment in CRM ? Ideal as a core textbook by students on CRM or related courses such as relationship marketing, database marketing or key account management, the book is also essential to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management.
Customer Relationship Management: Concepts and Technologies (Financial Times Ser.)
by Stan Maklan Francis ButtleCustomer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader’s part. The book is structured around three core types of CRM – strategic, operational and analytical – and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities. Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. NEW TO THIS EDITION: New and updated international case illustrations throughout New and updated screenshots from CRM applications Fully updated to reflect the evolving CRM landscape, including extended coverage of: Big data and its influence on CRM Artificial intelligence (AI) Advances in CRM analytics The relationships between CRM and customer experience management The role of social media in customer management strategy Real-time marketing Chatbots and innovative customer self-service Privacy and data security Updated lecturer support materials online