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Managing High Performance Sport (Foundations of Sport Management)

by Popi Sotiriadou Veerle De Bosscher

How can managers design and implement effective high performance programmes in sport? What are the key challenges in managing elite athletes, sports people and teams? This is the first book to provide a comprehensive introduction to management practice, process and policy in elite and high performance sport (HPS). Drawing on real-world case-studies of elite sport around the world, the book shows a conceptual framework for studying and analysing high performance sport and introduces the skills and techniques that managers and administrators will need to develop effective HPS programmes. The book examines the macro level factors that determine a nation’s sporting success, including political, social and cultural elements, and then moves on to unpack the specifics of elite athlete and team management at a micro level. Adopting an integrated, holistic approach throughout, the book highlights best practice in every key area of an HPS programme, including: defining performance and success organizational structure and leadership finance, funding and marketing coaching and coach development talent identification and development competition and events training and facilities scientific research and sport science support. The book features contributions from world-leading sport management academics as well as practitioners with experience of managing HPS programmes at world and Olympic level. Each chapter includes a full range of useful features, such as summaries, case-studies, review questions and guides to further reading. This is essential reading for all serious students and professionals working in sport management or high performance sport.

Managing Intercollegiate Athletics

by Daniel Covell Sharianne Walker

This practical, comprehensive book combines solid theoretical concepts with relevant examples, extensive factual information, and important insider perspectives to help prepare students who are interested in pursuing a career in collegiate athletics management. The authors' in-depth discussions reveal the inner workings of athletic departments and the conferences and governing organizations that impact them. Using examples from institutions of varying sizes and representing numerous conferences, associations, and divisions, Managing Intercollegiate Athletics, second edition, provides an extensive view of management processes such as generating revenue to cover expenses; recruiting and its mechanics and regulations; the role of the conferences and national governing bodies; and academic standards, reform, and fraud.New to the second edition is an increased emphasis on the impact of division, institution, and department missions and goals on decision making. The book also includes new discussions of the application of management functions--including goal setting, decision making, and strategic management--on intercollegiate athletics at various levels.Adding to the practical nature of the book, and providing an important critical-thinking component to each chapter, are "Practitioner Perspectives." These contributions demonstrate how and why administrators make and implement their decisions, and they present creative problem-solving ideas for readers that they can use in their own careers. New Practitioner Perspectives in this edition provide, for example, an insider's view from an NCAA vice president, a conference commissioner, and a Division I athletic director.Chapters also feature one or more Case Studies offering an in-depth look at how institutions grapple with management challenges. In the second edition, new case studies look at the NCAA's leadership role in the Penn State University abuse case, the role of the TRAC model to ensure data-based decision making in terminating the University of Alabama at Birmingham football program, and others. These case studies and accompanying questions can serve as starting points for class discussion.

Managing Intercollegiate Athletics

by Daniel Covell Sharianne Walker

Managing Intercollegiate Athletics is the leading introduction to the management and governance of college sport. Now in a fully revised and updated third edition, this book reveals the inner workings of athletic departments and the conferences and governing organizations with which they work, offering insider perspectives to help prepare students who are interested in pursuing a career in collegiate athletics management. Written in a user-friendly style, and containing real world cases, data and examples in every chapter, the book introduces the key managerial concepts that every successful professional needs to know, and takes the reader through the core management process and functions, from goal-setting and strategy to recruiting, finance and change management. With a strong focus on practical skills, the book also encourages critical thinking and includes interviews with successful practitioners in every chapter. This new edition includes a brand-new chapter on professional development and expanded coverage of ethical issues, diversity and social justice in sport. It contains new case studies and examples throughout, and has been updated to reflect changes to NCAA bylaws and legislation. This is an essential textbook for any course on intercollegiate athletics and invaluable supplementary reading for any courses on sport management, sport marketing, sport fundraising, sport governance or higher education management. The book is accompanied by updated online resources, featuring PowerPoint slides and an instructor manual.

Managing Leisure

by Byron Grainger-Jones

Managing Leisure is an excellent reference tool for both students and practitioners in the leisure industry.It provides detailed and practical advice on managing buildings, budgets and people. It also covers the vital aspects of law, finance, health & safety and competitive tendering. Managing Leisure takes management theory and looks at its practical application in a leisure management context.Ideal for students studying leisure management, this book will also appeal to practitioners in the field as a handy reference book.

Managing Major Sports Events: Theory and Practice

by Milena M. Parent Aurélia Ruetsch

Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability. Now in a fully-revised and updated new edition, the book draws on the latest research from across multiple disciplines; explores real-world situations, and emphasises practical problem-solving skills. It covers every key area in the event management process, including: • Bidding, leadership, and planning • Marketing and human resource management • Venues and ceremonies • Communications and technology (including social media) • Functional area considerations (including sport, protocol, and event services) • Security and risk management • Games-time considerations • Event wrap-up and evaluation • Legacy and sustainability This revised edition includes expanded coverage of cutting-edge topics such as digital media, culture, human resources, the volunteer workforce, readiness, security, and managing Games-time. Each chapter combines theory, practical decision-making exercises and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. Also new to this edition is an &‘Outlook, Trends and Innovations&’ section in each chapter, plus &‘tips&’ by leading events professionals. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management, and an invaluable resource for all sport management researchers, practitioners and policy-makers. Online resources include PowerPoint slides, multiple choice questions, essay questions and decision-making exercises.

Managing Major Sports Events: Theory and Practice

by Milena M. Parent Sharon Smith-Swan

The hosting of major sporting events can be a key tool in the development of cities and countries around the world. If carried out effectively these events can not only bring prestige to an area but can leave the local population with a legacy of improved infrastructure and facilities. Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy. The book draws closely on the authors’ personal practical experiences of day-to-day management during the 2010 Winter Olympics in Vancouver, now widely regarded as the gold standard of Olympic organisation. Drawing on the latest research from across multiple disciplines, it covers every key area in the event management process, including: Bidding, leadership and planning Venue implementation Communications (e.g., media, marketing and sponsorship, technology) Functional area considerations (e.g., sport, protocol, security and risk management) Games-time considerations Ceremonies Legacy and sustainability. Each chapter contains a unique combination of theory, practical decision-making exercises and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. A companion website includes self-test quizzes and flashcards for students, links to 110 useful websites, 173 summary slides, plus 45 essay questions and extended decision-making exercises for lecturers. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management and an invaluable resource for all sport management researchers and professionals.

Managing My Life: The first book by the legendary Manchester United manager

by Alex Ferguson

This book is about the beginning of Sir Alex's football career, until the year 2000. 1999 was an outstanding year for Alex Ferguson - not only did he lead Manchester United, the most glamorous club in the world, to a unique and outstanding treble triumph, but he was awarded the highest honour for his sporting achievements; a Knighthood from the Queen. Universally respected for his tough, but caring managerial style, Ferguson is an unusually intelligent man with a fascinating life story. Covering his tough Govan upbringing through to his playing days and onto his shift into management, Managing My Life is told with the fine balance of biting controversy and human sensitivity which made it such an unprecedented success in hardback. Alex Ferguson is a legend in his lifetime.

Managing My Life: The first book by the legendary Manchester United manager

by Alex Ferguson

This book is about the beginning of Sir Alex's football career, until the year 2000.1999 was an outstanding year for Alex Ferguson - not only did he lead Manchester United, the most glamorous club in the world, to a unique and outstanding treble triumph, but he was awarded the highest honour for his sporting achievements; a Knighthood from the Queen. Universally respected for his tough, but caring managerial style, Ferguson is an unusually intelligent man with a fascinating life story. Covering his tough Govan upbringing through to his playing days and onto his shift into management, Managing My Life is told with the fine balance of biting controversy and human sensitivity which made it such an unprecedented success in hardback. Alex Ferguson is a legend in his lifetime.

Managing Organizations for Sport and Physical Activity: A Systems Perspective

by Packianathan Chelladurai

Managing Organizations for Sport and Physical Activity, fourth edition, presents a clear and concise treatment of managing organizations in sport and physical activity. The four functions of management--planning, organizing, leading, and evaluating--provide a general framework that represents the simplest and best approach for introducing readers to the intricacies of management. For each management function, Chelladurai presents relevant theories and their practical applications, citing those theoretical models that are most appropriate to the unique aspects of the sports industry. He uses the open systems perspective, placing organizations in the context of their environment and emphasizing the manager's role in adapting and reacting to changes in that environment. To apply theory to sport management practices, Chelladurai provides numerous examples from the fields of physical activity and sport, including professional sports, intercollegiate athletics, health and sports clubs, and recreation/fitness programs. New to the Fourth Edition A chapter on service quality, which describes the notion of quality in sport management services--from the local fitness center to the pro sport arena. It also discusses the measurement of service quality and the gaps in translating customer expectations into the desired service. A new feature providing "An Expert's View," which offers additional perspectives on relevant topics contributed by scholars who research and publish in a specific area. New sidebars on current topics relevant to the field of sport management; some examples include US Track and Field's SMART goal setting as well as genes and technology of leadership.Pedagogical Aids Developing Your Perspective. Thought-provoking questions ask learners to apply theoretical information to contexts relevant to them from their current experiences or in their future careers. Managing Your Learning. Key points from each chapter enhance comprehension. Strategic Concepts. Key terms lists provide for a shared vocabulary in discussing the major concepts of management. In Brief. Short summaries of the important points in a section help crystallize concepts. To Recap. Brief boxes revisit key concepts discussed earlier in the book. Extensive references to journals, scholarly texts, and relevant websites.

Managing People in Sport Organizations: A Strategic Human Resource Management Perspective (Sport Management Series)

by Tracy Taylor Alison Doherty Peter McGraw

Managing People in Sport Organizations provides a comprehensive overview of the theory and practice of managing people within a strategic framework. This revised and updated second edition examines a range of strategic human resource management approaches that can be used by sport organizations to respond to contemporary challenges and to develop a sustainable performance culture. Drawing on well-established conceptual frameworks and current empirical research, the book systematically covers every key area of HRM theory and practice, including: recruitment training and development performance management and appraisal motivation and reward organizational culture employee relations diversity managing change This new edition also includes expanded coverage of social media, volunteers, and individuals within organizations, and is supported with a new companion website carrying additional resources for students and instructors, including PowerPoint slides, exam questions and useful web links. No other book offers such an up-to-date introduction to core concepts and key professional skills in HRM in sport, and therefore?Managing People in Sport Organizations?is essential reading for any sport management student or any HR professional working in sport.

Managing People in Sport Organizations: A Strategic Human Resource Management Perspective (Sport Management Series)

by Tracy Taylor Alison Doherty Shannon Kerwin

Now in a fully revised and updated third edition, Managing People in Sport Organizations outlines the theory and practice of managing people within a strategic framework.A complete textbook for any human resource management (HRM) in sport course, it explains how sport managers can get the best out of their teams and organizations, develop their professional skills, and create a sustainable performance culture. Structured around the functional flow of HRM practice – from recruitment to rewards – the book introduces every key area of people management, including strategy, planning, training, performance management, and managing change. This new edition includes expanded coverage of topics such as e-HRM and post-COVID workplaces. There is also a new foundational chapter focused on the individual in the organization that sets the context for their effective management.With international cases, examples, and data included in every chapter, this is essential reading for any sport management student or HR professional working in sport.

Managing Performance Stress: Models and Methods

by David Pargman

Over the past 16 years, new theories and models have emerged in the stress and anxiety knowledge base regarding the unique forms associated with performance. Existing theories have been applied in creative and helpful ways to better explicate relationships between stress and anxiety with performance. Recently, more sophisticated statistical strategies have been applied to data collected with performers, and additional, safe and expedient strategies for managing stress and anxiety have surfaced. Despite these new advances, the field has been lacking an up-to-date and practical text for undergraduate and graduate students in performing or performance-mentoring programs. Managing Performance Stress examines psychological and psychophysiological models and theories that explain causes of anxiety and stress. An easy-to-use reference work for athletes, musicians, dancers and actors as well as those who devise and conduct their training programs, the book presents exercises, coaching devices, and strategies for conquering stress and anxiety. It is an invaluable resource for those who are performers, will be performers, or who are preparing to mentor, coach or teach performers. The principles enunciated in Managing Performance Stress apply equally to the musician holding an oboe and the athlete holding a baseball bat. The issues explored and the theories, principles, models, hypotheses discussed all bear upon and clarify arousal, stress and anxiety related to artistic and sport performance, irrespective of its kind.

Managing Public Sport and Leisure Services

by Leigh Robinson

The public sector is the largest provider of sport and leisure facilities and the biggest employer of leisure management graduates – the last decade has seen enormous changes in this sector. In this significant new student textbook – the first to investigate leisure management in a public sector context – Leigh Robinson examines the unique issues facing public sector managers and analyzes the application of contemporary management strategies and techniques to public sector leisure. It provides thorough coverage of the work and skills required in addition to the challenges and issues facing leisure managers. This book also challenges the perceptions and negative comparisons with the private sector. Written using a clear and user-friendly style, this textbook will be core reading for students of sport, leisure and recreation management, and makes an accessible reference for practicing managers working across the spectrum of leisure provision, from sport facilities through to parks, arts and heritage.

Managing Sport Across Borders (ICSSPE Perspectives)

by Darlene A. Kluka Annaliese Goslin Rosa Lopéz De D'Amico Karen Danylchuk

Sport is both a global business and a vehicle for social inclusion and community development. This book examines key performance areas in sport management that cut across cultural, economic and geographical borders, from both commercial and social justice perspectives. Written by leading sport management and sport development scholars from around the world, the book highlights international management challenges, suggests appropriate management practices, and raises questions to stimulate further debate. From a commercial sport management perspective it explores key topics including the management of sport communication in an age of digital media, crowd funding in sport, managing government and commercial alliances, and managing power and politics in sport. From a social justice perspective, it examines issues including sport volunteer management, the management of sport for inclusion, and academic partnerships in international sport management. Offering an authoritative survey of contemporary international sport management, as well as signposts for future research and practice, this is fascinating reading for all students, researchers and practitioners working in sport management or sport development.

Managing Sport Business: An Introduction (Foundations of Sport Management)

by David Hassan

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.

Managing Sport Development: An International Approach

by Nico Schulenkorf Emma Sherry Pamm Phillips Katie Rowe

Now in a fully revised and updated second edition, Managing Sport Development is a complete introduction to sport development, covering key concepts and theory as well as best practice in the management, implementation, and evaluation of sport development programs.This book explains what sport development is, and how it works, in both of its main areas of operation: the development of sport (creating pathways for participation and talent development) and sport for development (using sport as a tool to achieve outcomes beyond sport). Including international cases and data throughout, as well as discussion of both able-bodied and disability sport, it examines the organisation and governance of sport development programs around the world and how to achieve the right outcomes. This new edition includes new and expanded coverage of such topics as sustainable development; the impact of COVID-19; integrity and human rights; careers in sport development; the role of coaches, change agents, and volunteers; and the research process and knowledge sharing. This book includes a range of useful features to aid understanding, such as learning objectives, real-world data and examples, key terms, and review questions.Managing Sport Development is an essential text for any introductory sport development course and invaluable reading for any course on international sport management, sport policy, sport governance, sport and social issues, or coach education.Ancillary resources accompanying this book include PowerPoint slides and a test bank.

Managing Sport Development: An international approach

by Nico Schulenkorf Emma Sherry Pamm Phillips

Sport development has become a significant part of the international sport industry. The development of sport (creating pathways for participation and talent development) and sport for development (using sport as a tool to achieve outcomes beyond sport) are now fundamental aspects of the organisation and governance of sport around the world. Consequently, any manager working in sport today needs to understand what sport development is and how sport development programs can be managed, implemented and evaluated. This is the first undergraduate textbook to offer a complete introduction to sport development, covering theory and its application to managerial practice, with examples from international contexts. The book integrates discussion of the development of sport and sport for development in every chapter, with international case studies to illustrate the significance and application of both. Each chapter introduces key theory, examines the implications of theory for practice and critically analyses practical managerial issues. Discussion of both able-bodied and disability sport are embedded throughout, and the book includes a range of useful features to aid understanding, such as learning objectives, real world data and examples, key terms, review questions, and a companion website containing slides and a test bank for instructors. Managing Sport Development is an essential text for any introductory sport development course, and invaluable reading for any course on international sport management, sport policy, sport governance, sport and social issues, or coach education.

Managing Sport Events

by David J. Shonk T. Christopher Greenwell Leigh Ann Danzey-Bussell

Running a successful sporting event—whether it’s a local event, state championship, or international competition—requires the knowledge and skills to plan, organize, promote, lead, and communicate effectively. Managing Sport Events, Second Edition With Web Resource, will prepare readers to manage events with ease, guiding them through the entire process, from event conception to postevent evaluation. <P><P> Merging research findings with best practices, Managing Sport Events, Second Edition, presents the key principles of event management to prepare students to enter the field with the skills needed to immediately engage in event production and evaluation. With updated references throughout, the second edition emphasizes practical application by offering plenty of contemporary examples and learning opportunities for students: New industry profiles at the beginning of each chapter showcase professionals putting theory into practice Added sections address emerging trends and topics, such as sustainability and event security Examples show how new technologies can be utilized for event management and event presentation Scenarios highlighting recreational and community events better represent smaller-scale events such as a local 5K run or a youth basketball tournament Case studies and learning activities at the end of each chapter allow students to put theory into practice A new web resource offers mini case studies with multiple-choice questions that provide immediate feedback to help students gauge their comprehension Managing Sport Events, Second Edition, leads students through the reality of what it takes to conduct a successful event. Starting with event conception and development, the text then addresses key planning areas, including staffing, budgeting, marketing, promotion, sponsorship, and legal and risk management. It then moves into key operational areas such as services, logistics, and on-site management, and it concludes the process with postevent duties and considerations. <P><P> Managing Sport Events, Second Edition, integrates the traditional business segments of sport management with the unique requirements of event management. This guide is an essential resource for current and future professionals working in parks and recreation, tourism and hospitality, and sports at all levels—youth, high school, college, amateur, minor league, professional, and international competition.

Managing Sport Facilities and Major Events: Second Edition

by Paul Turner Paul Emery Hans Westerbeek Eric C. Schwarz Dongfeng Liu

Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper management of facilities is crucial to their success. Now in a fully revised and updated new edition, Managing Sport Facilities and Major Events is still the only textbook to introduce the fundamentals of sport facility and event management in an international context. With detailed real-world case studies and insights from professional practice, this book offers a systematic guide to the management issues and practical problems that sports managers must address to ensure financial, sporting, and ethical success. It covers all the key aspects of sport facility and major event management including the bidding process, facility development, risk analysis, budgeting, marketing, branding, and quality assurance, as well as completely new chapters on analytics, impact, and legacy. Now supported by a companion website containing slides, test banks, a glossary, and sample syllabus, this is an invaluable resource for students and practitioners alike and is essential to any course on sport facilities, event management or sport administration.

Managing Sport Finance

by Robert Wilson

All good managers working in sport need to have a clear understanding of the principles of finance and accounting. Whether working in the private, public or voluntary sectors, a firm grasp of the basic concepts and techniques of financial management is essential if a manager is to make effective decisions and to implement those decisions successfully. Managing Sport Finance is the first book to offer a comprehensive introduction to financial management and accounting specifically designed for managers working in sport. The book assumes no prior knowledge of finance or accounting on the part of the reader. It clearly and succinctly guides the reader through each key concept and practical technique, including: balance sheets income statements costing systems and decision making investment appraisal budgeting and budgetary control double entry bookkeeping funding for sport interpreting annual reports. Using a rich variety of case studies, examples and data from the real world of sport management, the book places each concept into a managerial context, ensuring that the reader understands why that concept is important and how best to employ each technique. Each chapter also contains a range of useful features, including chapter introductions, learning objectives, activities, summaries, review questions and further reading. This is the most useful, comprehensive and accessible introduction to financial management for sport currently available and is essential reading for any student of sport management or sport development.

Managing Sport Organizations: Responsibility for Performance

by Daniel Covell Sharianne Walker

Now in a fully revised and updated third edition, Managing Sports Organizations is still the most interesting, challenging, and student-focused introduction to sport management currently available. Bridging the gap between theory and practice, this book explores every key topic, issue and concept in contemporary sport management, including: Understanding management and its relationship to sport The new sport management environment Decision making Strategy Organizational design Leadership Human resource management Managing change Facility management Innovation This new edition contains expanded coverage of current topics such as corporate responsibility and ethics, social media, career pathways in sport management, and international sport. Each chapter includes a full range of useful features, such as case studies, management exercises, study questions, and definitions of key terms and concepts. Managing Sports Organizations is the only book to fully introduce the core concepts and principles of management theory and to demonstrate their application in the contemporary sport industry. No other textbook combines the rigour of the business school with the creativity and dynamism of modern sport business. This is the perfect foundation text for any course in sports management, sports administration or sports organization.

Managing Sport Organizations: Responsibility for performance

by Sharianne Walker Dan Covell

Now in a fully revised and updated fifth edition, Managing Sport Organizations introduces the fundamentals of sport management across every industry sector, from youth and intercollegiate sport to professional leagues, and from community-level sport to international sport.Bridging the gap between theory and practice, this book covers the key topics, issues, and concepts in contemporary sport management, and introduces the key skills needed to thrive as a successful sport management practitioner. It explores themes including strategy, decision making, leadership, human resource management, managing change, facility management, and sport media and technology, aswell as career pathways in sport management. This new edition contains expanded coverage of women’s sport, esports, artificial intelligence (AI) in sport, sustainability, and the structure and governance of international sport. Each chapter includes a full range of useful features, such as case studies, career insights, management exercises, study questions, and definitions of key terms and concepts.No other textbook combines the rigor of the business school with the creativity and dynamism of modern sport business, making this the perfect foundation for any course in sport management, sport administration, or sport business.This book is accompanied by ancillary materials including a test bank, presentation slides, and chapter outlines.

Managing Sport Organizations: Responsibility for performance (Fundamentals Of Sport Management Ser.)

by Daniel Covell Sharianne Walker Curt Hamakawa

Now in a fully revised and updated fourth edition, Managing Sport Organizations introduces the fundamentals of sport management across every industry sector, from youth and intercollegiate sport to professional leagues. Bridging the gap between theory and practice, it covers every key topic, issue and concept in contemporary sport management, including understanding management and its relationship to sport strategy decision making organizational design leadership human resource management managing change facility management sport media and new technologies This new edition contains expanded coverage of current topics such as international sport, ethics, new technologies and career pathways in sport management. Each chapter includes a full range of useful features, such as case studies, career insights, management exercises, study questions and definitions of key terms and concepts. No other textbook combines the rigor of the business school with the creativity and dynamism of modern sport business. Accompanied by additional online resources, this is the perfect foundation for any course in sport management, sport administration or sport business.

Managing Sport and Leisure Facilities: A guide to competitive tendering

by Philip Sayers

Concise and thoroughly detailed Managing Sport and Leisure Facilities is a clean operating guide to leisure management by contract, providing expert advice for both contractor and client. The author includes extracts from the relevant legislation and tender documents, and shows you how to submit a winning tender. He provides guidance on how to carry out customer surveys and also covers special items such as operating leisure facilities in hotels and sub-contracting catering services.

Managing Sport: Social and Cultural Perspectives (Foundations of Sport Management)

by David Hassan Jim Lusted

Contemporary sport is shaped by wider society. Today those managing sport must be aware of the broader social and cultural context within which it exists if their effectiveness is to be established and their careers defined. This book is the first of its kind to contextualise the wider social and cultural environment of sport management and explain the key issues and practical implications of this for those working, or intending to find employment, in the field. Written by a team of leading international experts on sport management, the book explores important topics such as corporate social responsibility in sport, race, gender and sexuality, sport and the media, globalisation, populations with individual needs, social class, social capital social exclusion. As part of a comprehensive coverage of these and many other social issues, the reader is reminded of the fundamental requirement to properly appreciate the cultural sensitivities of the managerial environment in which they intend to operate. Each issue is examined from the perspective of the manager or sport practitioner, and each chapter includes a range of useful features, such as case-studies and self-test questions, to encourage the reader to think critically about the role of sport in society and about their own professional practice. This is the first sports management textbook to be based on the thesis that a more socially aware manager is a more effective manager and thus should be regarded as essential reading for all sport management students.

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