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• Word - Accessible Word output, which can be unzipped and opened in any tool that allows .docx files

Splashdown: The Story of My World Cup Year

<p>From try scoring records to controversial celebrations, Chris Ashton has had an amazing year. Announcing his star presence with an awesome 85-metre try against Australia, Chris burst onto the scene and has lit up Twickenham. <p>In his new book he delves into the England rugby team's renaissance, a victorious Six Nations campaign, the build-up to the Rugby World Cup and the tournament itself in New Zealand. From dynamic tries on the pitch to behind-the-scenes life on tour, this is the story of England's Rugby World Cup journey from the player everyone is talking about.

Splinters

Cindy Winters loves to play hockey. When her family's basement apartment is flooded and the floor freezes, she's even happy to skate on the concrete. Her parents are too poor to enroll her in a league, but she's resourceful and does odd jobs until she has earned enough money to play. Armed with her mother's old equipment, she is thrilled to join a team. But her happiness doesn't last long. Among her teammates are the horrible Blister Sisters. They make her life miserable. And worse, Cindy's sidelined by the coach, who just happens to be Mrs. Blister. It looks like she'll be spending the season cleaning equipment, instead of playing on the ice. Cindy's luck changes when her Fairy Goaltender appears and saves the day. With its great good humor and hilarious illustrations, Kevin Sylvester's Splinters is bound to become a favorite.

Splish, Splash, Splat! (Splat The Cat Ser.)

Splish, Splash, Splat! (Splat the Cat)

Splat does not want to have a playdate with Spike. Spike will break his toys and eat all of his candy fish! And he does not want to learn how to swim—water is horrible, scary, and wet! He's sure that this is going to be the worst day ever. But when the rest of their classmates rush straight into the pool, Splat and Spike find that they may have more in common than they thought. Will Splat overcome his fear of water and get into the pool? And how can he help Spike to do the same?

Split Decision

Alex and Ava are giving each other the serious silent treatment in the twelfth book of the It Takes Two series.After Alex and Ava see star Ashland Tigers quarterback PJ Kelly coming back injured from a dirt-biking trip--which is totally against the team's rules--they're at odds about whether they should tell Coach. Ava thinks Coach needs to know what's going on with his star player, but Alex doesn't want the twins to get in trouble themselves for being somewhere they weren't supposed to be. Plus, Coach's team is already starting to shrink because people are worried about football injuries. The twins' clash has them giving each other the silent treatment...which means Ava's not there to help Alex figure out why her crush, Corey, is acting so weirdly toward her! It may have something to do with the fact that Ava's been wearing Alex's coat around town... Can Alex and Ava come to a decision that doesn't hurt their dad's team, or are they no longer twindivisible?

Split Season 1981: Fernandomania, the Bronx Zoo, and the Strike that Saved Baseball

The never-before-told story of the momentous season torn in half by the bitter players strike. Sourcing incredible and extensive interviews with almost all of the major participants in the strike, Split Season: 1981 returns us to the on- and off-field drama of an unforgettable baseball year. 1981 was a watershed moment in American sports, when players turned an oligarchy of owners into a game where they had a real voice. Midway through the season, a game-changing strike ripped baseball apart, the first time a season had ever been stopped in the middle because of a strike. Marvin Miller and the MLB Players Association squared off against Baseball Commissioner Bowie Kuhn and the owners in a fight to protect players rights to free agency and defend America's pastime.Though a time bomb was ticking as the 1981 season began, the game rose to impressive---and now legendary---heights. Pete Rose chased Stan Musial's National League hit record and rookie Fernando Valenzuela was creating a sensation as the best pitcher in the majors when the stadiums went dark and the players went on strike.For the first time in modern history, there were first- and second-half champions; the two teams with the overall best records in the National League were not awarded play-off berths. When the season resumed after an absence of 712 games, Rose's resumption of his pursuit, the resurgence of Reggie Jackson, the rise of the Montreal Expos, and a Nolan Ryan no-hitter became notable events. The Dodgers bested their longtime rivals in a Yankees-Dodgers World Series, the last classic matchup of those storied opponents.

Spoilsports: Understanding and Preventing Sexual Exploitation in Sport (Ethics and Sport)

Sexual exploitation in sport is a problem that has beset both male and female athletes privately for decades but which has only recently emerged as a public issue. Spoilsports is the first comprehensive review of this issue, integrating pioneering academic research, theoretical perspectives, and practical guidelines for performers, coaches, administrators and policy-makers.Key topics include:* 'moral panic'* children's rights* masculinity and power* making and implementing policy* leadership in sport.Spoilsports draws extensively on the personal experiences of athletes and those involved in sport. Challenging and controversial, this book represents an important step towards tackling a difficult issue. It is essential reading for coaches, athletes, parents, policy-makers and all those with a personal or professional interest in sport.

Spon's Grounds Maintenance Contract Handbook

Aimed at those at the sharp end of contract grounds maintenance, this book will provide guidance for anyone unfamiliar with the process of contracting work out. Written in a clear and readable style and full of practical details it will be particularly valuable to local authorities who, from 1990 will be thrown into contractual maintenance and competitive tendering for the first time.

Sponsorship in Marketing: Effective Communication through Sports, Arts and Events

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoring audiences, strategies and objectives leveraging and activation in traditional and social media building sponsorship portfolios and rosters managing and ending relationships public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events

Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed, and measured.Drawing on original research and exploring key theory, best practice, and cutting-edge issues, this book fully explains how to implement successful partnerships to achieve branding, communication, and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including the technology-led transformation of sponsorship, audiences, strategies and objectives, leveraging and activation in traditional and social media, building sponsorship portfolios and rosters, managing and ending relationships, and public policy and legal issues. Every chapter includes international case studies and examples, self-test questions, and examples from real organizations, businesses, campaigns, and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition includes expanded coverage of technology, including digital assets and data; influencers, including name and image likeness (NIL); contracts and “deliverables;” and ethical issues including sportswashing. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life.This is an essential textbook for any course on sponsorship, and invaluable reading for any practitioner working in sport marketing, sport business, events marketing, arts administration, business communication, or marketing management.Additional resources for instructors include slides, videos highlighting concepts, and additional case problems.

Sport

A nostalgic story about a Minnesota boy's search for belonging in a complex world. "In this wise, witty story set in West St. Paul in the '60s, a kid named Harlan navigates life by focusing on the Twins baseball team, a comic metaphor for hope. Sport is fat with small pleasures. It is a homer and a gift to all of us grownup knothole-game kids. There's a lot to love in this quiet little book, most of all its subtle wisdom about establishing individuality and finding joy amid chaos--in short, about growing up."

Sport Power and Society

A new reader that illuminates the complex interaction of sports and society and incorporates an engaging interdisciplinary mix of academic perspectives and popular journalism

Sport & Tourism: A Reader

This Reader provides comprehensive coverage of the scholarly literature in sports tourism. Divided into four parts, each prefaced by a substantial introduction from the editor, it presents the key themes, state of the art research and new conceptual thinking in sports tourism studies. Topics covered include: understanding the sports tourist impacts of sports tourism policy and management considerations for sports tourism approaches to research in sports tourism Articles cover a broad range of the new research that has a bearing on sports tourism and include diverse areas such as the economic analysis of sports events, sub-cultures in sports tourism, adventure tourism and tourism policy.

Sport (Go Quiz Yourself! #1006)

Learning loads of facts is boring, right? Not with this book! Encourage kids to get their quiz on to become the ultimate expert on sport.This book is the ultimate combination of facts and fun. Each chapter has loads of fast facts followed by a short quiz, which makes it the perfect tool for revising for a test or for becoming the quizmaster of the universe. It covers a huge range of topics, from kite surfing to karate, takes a look at some famous sporting moments and iconic stars, and dives into the speed, skills, moves and acrobatic feats that make sports so exciting to read about.These books are designed as a companion resource for children studying core curriculum topics. Illustrations, timelines and graphics work with captions and extended texts to challenge the reader's skills in memory, comprehension and reading. Kids will barely realise they are learning when the competitive element takes over as they aim to become the Quizmaster. The books contain loads of information, but as the quiz sections are spaced evenly throughout, it can make the challenge less overwhelming. Readers can choose to read a section and then answer those questions, or read the book and then attempt the whole quiz in one go. It can be used to test themselves, test their friends or as a ready-made resource for teachers in need of a pop-quiz for their class.Suitable for children aged 8+ who are studying parts of the Key Stage 2 curriculum. Also perfect for sport-mad kids who smash facts like world champions smash records.Titles in this series:Around the WorldDinosaursHuman BodyOuter SpaceScienceSport

Sport 2.0: Transforming Sports for a Digital World

Digital technology is changing everything about modern sports. Athletes and coaches rely on digital data to monitor and enhance performance. Officials use tracking systems to augment their judgment in what is an increasingly superhuman field of play. Spectators tune in to live sports through social media, or even through virtual reality. Audiences now act as citizen journalists whose collective shared data expands the places in which we consume sports news. In Sport 2.0, Andy Miah examines the convergence of sports and digital cultures, examining not only how it affects our participation in sport but also how it changes our experience of life online. This convegence redefines how we think of about our bodies, the social function of sports, and the kinds of people who are playing. Miah describes a world in which the rise of competitive computer game playing -- e-sports -- challenges and invigorates the social mandate. Miah also looks at the Olympic Games as an exemplar of digital innovation in sports, and offers a detailed look at the social media footprint of the 2012 London Games, discussing how organizers, sponsors, media, and activists responded to the world's largest media event. In the end, Miah does not argue that physical activity will cease to be central to sports, or that digital corporeality will replace the nondigital version. Rather, he provides a road map for how sports will become mixed-reality experiences and abandon the duality of physical and digital.

Sport 2.0: Transforming Sports for a Digital World (The\mit Press Ser.)

Ramifications of the convergence of sports and digital technology, from athlete and spectator experience to the role of media innovation at the Olympics.Digital technology is changing everything about modern sports. Athletes and coaches rely on digital data to monitor and enhance performance. Officials use tracking systems to augment their judgment in what is an increasingly superhuman field of play. Spectators tune in to live sports through social media, or even through virtual reality. Audiences now act as citizen journalists whose collective shared data expands the places in which we consume sports news. In Sport 2.0, Andy Miah examines the convergence of sports and digital cultures, examining not only how it affects our participation in sport but also how it changes our experience of life online. This convergence redefines how we think of about our bodies, the social function of sports, and the kinds of people who are playing. Miah describes a world in which the rise of competitive computer game playing—e-sports—challenges and invigorates the social mandate. Miah also looks at the Olympic Games as an exemplar of digital innovation in sports, and offers a detailed look at the social media footprint of the 2012 London Games, discussing how organizers, sponsors, media, and activists responded to the world's largest media event.In the end, Miah does not argue that physical activity will cease to be central to sports, or that digital corporeality will replace the nondigital version. Rather, he provides a road map for how sports will become mixed-reality experiences and abandon the duality of physical and digital.

Sport Across Asia: Politics, Cultures, and Identities (Routledge Research in Sport, Culture and Society #21)

This book is designed to reflect both our current knowledge regarding sport, globalisation and ‘"encounters" with several important "post-colonial" or non-western societies and to draw together scholars from a range of different disciplines. Case studies of cultural encounters in Central, South-East Asia, Asia Minor and the Arabian peninsula capture the paradoxical processes of emulation, resistance and transformation that are at work in the diffusion and development of "sport" and body cultures. These case studies bring together insights from anthropology, cultural studies, geography, history, law, sociology, various area and post-colonial studies.

Sport Analytics: A data-driven approach to sport business and management

The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources. Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.

Sport And The Color Line: Black Athletes And Race Relations In Twentieth-Century America

The year 2003 marks the one-hundredth anniversary of W.E.B. Du Bois' "Souls of Black Folk," in which he declared that "the color line" would be the problem of the twentieth century. Half a century later, Jackie Robinson would display his remarkable athletic skills in "baseball's great experiment." Now, "Sport and the Color Line" takes a look at the last century through the lens of sports and race, drawing together articles by many of the leading figures in Sport Studies to address the African American experience and the history of race relations. <P><P> The history of African Americans in sport is not simple, and it certainly did not begin in 1947 when Jackie Robinson first donned a Brooklyn Dodgers uniform. The essays presented here examine the complexity of black American sports culture, from the organization of semi-pro baseball and athletic programs at historically black colleges and universities, to the careers of individual stars such as Jack Johnson and Joe Louis, to the challenges faced by black women in sports. <P><P>What are today's black athletes doing in the aftermath of desegregation, or with the legacy of Muhammad Ali's political stance? The essays gathered here engage such issues, as well as the paradoxes of corporate sport and the persistence of scientific racism in the athletic realm.

Sport Beyond Television: The Internet, Digital Media and the Rise of Networked Media Sport (Routledge Research in Cultural and Media Studies)

Television is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures. An expanding array of popular sports media – industry, user, club, athlete and fan produced – is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media. Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.

Sport Branding Insights (Sport Business Insights)

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that helps sport consumers recognise a product or an organisation. It reveals how a brand becomes linked with consumers’ opinions and perceptions of a sport product and the organisation that owns it. Readers will learn how to create a powerful brand that has both recognition in the market and strong associated imagery, by imbuing it with a spirit of the past through appeals to tradition, by endowing it with human qualities of emotionality, thought, and volition, and through the use of characters, colours, texts, and symbols. It also provides a brief guide to the new domains of digital sport branding and social media. Concise, informative, and entertaining, this is an essential resource for anyone exploring or practising the business of sport.

Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological ‘label brands’ associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.

Sport Broadcasting for Managers

This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work. Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour. Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.

Sport Business in the United States: Contemporary Perspectives (World Association for Sport Management Series)

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women&’s sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world&’s single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.