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Social Media in Sport Marketing
by Brendan Wilhide Jason Peck Timothy NewmanFrom the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations."Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.
Social Media in Sport: Evidence-Based Perspectives (Routledge Research in Sport Business and Management)
by Gashaw Abeza and Jimmy SandersonThis book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work of leading sport researchers from around the world, the book presents evidence-based analysis of contemporary topics including fan engagement, athlete activism, branding and sponsorship strategies, sportswashing, public relations and crisis communication. It presents case studies from sports and events such as the Olympic Games, the WNBA, professional football leagues, and Peloton, and across social media platforms including TikTok, Twitter and Instagram. This is essential reading for anybody with an interest in sport media, sport business, the sociology of sport, digital business, or new media studies.
Social Network Analysis Applied to Team Sports Analysis
by Filipe Manuel Clemente Fernando Manuel Louren o Martins Rui Sousa MendesExplaining how graph theory and social network analysis can be applied to team sports analysis, This book presents useful approaches, models and methods that can be used to characterise the overall properties of team networks and identify the prominence of each team player. Exploring the different possible network metrics that can be utilised in sports analysis, their possible applications and variances from situation to situation, the respective chapters present an array of illustrative case studies. Identifying the general concepts of social network analysis and network centrality metrics, readers are shown how to generate a methodological protocol for data collection. As such, the book provides a valuable resource for students of the sport sciences, sports engineering, applied computation and the social sciences.
Social Networks and the Economics of Sports
by Panos M. Pardalos Victor ZamaraevThis book presents recent research developments in social networks, economics, management, marketing and optimization applied to sports. The volume will be of interest to students, researchers, managers from sports, policy makers and as well athletes. In particular the book contains research papers and reviews addressing the following issues: social network tools for player selection, movement and pricing in team sports, methods for ranking teams and evaluating players' performance, economics and marketing issues related to sports clubs, techniques for predicting outcomes of sports competitions, optimal strategies in sports, scheduling and managing sports tournaments, optimal referee assignment techniques and the economics and marketing of sports entertainment.
Social Pedagogy in Physical Education: Human-Centred Practice (Routledge Focus on Sport Pedagogy)
by Cláudio Farias Aspasia DaniaThis is the first book to examine social pedagogy within the context of physical education, enabling more inclusive, and meaningful educational experiences for all students. It introduces the key concepts of social pedagogy and outlines practical strategies for implementing social pedagogy in physical education.Written by a team of leading international scholars and practitioners, this book assesses the research base for social pedagogy and explores how social pedagogy can be embedded in the physical education curriculum, in teaching and in assessment. Every chapter includes vignettes from both school and after‑school contexts and features a practitioner voice, from a teacher or a community member. This book also looks at social pedagogy in the context of key themes across physical education, from digital assessment methods and systems thinking, to models‑based approaches and physical education teacher education. As the chapters of this book unfold, the reader gets to know how to apply social pedagogy as a framework for physical education, choose strategies to enable human‑centred practice, and use assessment to align the curriculum with social pedagogy principles.This book makes a major contribution to our understanding of teaching and learning within physical education as processes of interacting for a good life though communication, connection, contribution, and creation. Concise, practical, and full of real‑world examples, this is essential reading for any student, pre‑service and in‑service physical education teacher, or coach working with children or young people across various educational levels and country contexts.
Sociocultural Examinations of Sports Concussions (Routledge Research in Sport and Exercise Science)
by Matt Ventresca Mary G. McDonaldSport’s "concussion crisis" has been characterized by controversial scientific discoveries, athlete suicides, and high-profile lawsuits involving professional sports leagues, while provoking widespread media coverage, changes to game rules, and debate about the future of many popular sports. Sociocultural Examinations of Sports Concussion is the first edited collection to bring together multiple sociocultural perspectives on sports concussion that interrogate the social, economic, political, and historical forces shaping the cultural impacts of these injuries. Each of the ten chapters moves beyond biomedical or neuroscientific paradigms to critically examine a specific intersection of sociocultural factors influencing public perceptions about concussion or athlete experiences of brain injury. These include analyses of media and advertising, medical treatment and diagnostic protocols, gender and masculinity, developments in equipment and scientific models, economics and labor politics, understandings of trauma and recovery, public health philosophies, and disciplinary differences in framing the ontologies of concussion. Drawing from a wide range of theoretical and methodological approaches, Sociocultural Examinations of Sports Concussion offers a diverse set of analyses examining brain injuries as cultural and embodied phenomena affecting more than just athletes’ brains, but also embedded within and (re)shaping meanings, identities, and social contexts. It is valuable reading for graduate students and researchers interested in the experience and treatment of sports concussion, sports sociology, and sports technology.
Sociology Of North American Sport
by D. Stanley Eitzen George H. Sage Becky BealNow in its eleventh edition, Sociology of North American Sport offers a compact yet comprehensive and integrated perspective on sport in North American society. Bringing a unique viewpoint to the subject, George H. Sage, D. Stanley Eitzen, and Becky Beal analyze and, in turn, demythologize sport. This method promotes an understanding of how a sociological perspective differs from commonsense perceptions about sport and society, helping students to understand sport in a new way.
Sociology Of North American Sport
by D. Eitzen George SageNow in its tenth edition, Sociology of North American Sport offers a compact yet comprehensive and integrated perspective on sport in North American society. <P><P>Bringing a unique viewpoint to the subject, George H. Sage and D. Stanley Eitzen analyze and, in turn, demythologize sport. This method promotes an understanding of how a sociological perspective differs from common-sense perceptions about sport and society, helping students to understand sport in a new way.
Sociology for Physical Education and Sports Coaching
by Richard L Light Steve GeorgakisThis book introduces the fundamentals of sport sociology and social issues in sport for students of physical education (PE) and coaching. It provides an accessible, jargon-free foundation for understanding the relationships between sport, education, and wider society that puts into context the reader's applied studies in PE and coaching. Drawing on cutting-edge research, this book examines core topics in the study of sport and society, including the origins of sport, sport education, sport as business, commodification, globalisation, sport and health, sport and the media, gender, migration, and Indigenous people in sport. Throughout this book, in-depth ‘commentary’ pieces look closely at particular pieces of research that illustrate the sociological themes being examined, from the impact of sport media on school children to the effects of hegemonic masculinity in rugby. This book is invaluable reading for any course on sport and society, physical education, sports coaching, or sport development.
Sociology of North American Sport
by Stanley EitzenExploration of North American sporting rituals through the lens of sociology.
Sociology of Sport
by D. Stanley Eitzen George H. Sage Matthew Atencio Becky BealThis engaging, comprehensive textbook for sociology of sport courses takes a critical approach, focusing in particular on issues of power and inequality. By addressing questions such as "Are sports free of racism and sexism?" and "Who pays for, and who benefits from, sports?", students understand sport from a sociological perspective rather than as simply a spectator or participant.
Sociology of Sports and Physical Activity
by George B. Cunningham John N. SingerThe primacy of sport and physical activity has resulted in the academic study of those endeavors, including the management of, psychological dynamics associated with, and sociological analysis of sport and physical activity. The focus of this book, is on the latter academic pursuit.
Softball Fun (Sports Fun)
by Cari MeisterSoftball is exciting to watch, but it’s even more fun to play! Kids can take the field by learning the rules of the sport, the equipment and skills needed to play, and the importance of good sportsmanship. A simple activity helps kids strengthen a basic softball skill.
Softball Setback (Kids' Sports Stories)
by Elliott SmithSisters Emilia and Natalia love playing softball together. Both are great pitchers. Emilia enjoys being the center of attention and loves being on the pitcher's mound. Natalia would rather be behind her catcher's mask and never pitch. Then Emilia hurts her ankle during a big game. Will Natalia be able to overcome her fear of being in the spotlight and step up to the mound?
Soldier Athletes
by Glenn StoutStories of bravery and self-sacrifice from well known athletes who have served in the military. -Ted Williams, Boston Red Sox outfielder, whose career was interrupted by service as a pilot during both World War II and Korea, where he saw combat and survived a crash landing. -Rocky Bleier, Pittsburgh Steelers running back: Drafted in 1968, nearly lost a foot on a land mine during Vietnam War. -Carlos May, Chicago White Sox outfielder, an emerging star whose fought to remain in the major leagues after a training accident during National Guard service caused him to lose his thumb. -Pat Tillman, Arizona Cardinals defensive back who turned down a multi-million dollar contract to join the military after 9/11and was later killed in Afghanistan.
Soldier Field: A Stadium and Its City
by Liam T. A. FordSports fans nationwide know Soldier Field as the home of the Chicago Bears. For decades its signature columns provided an iconic backdrop for gridiron matches. But few realize that the stadium has been much more than that. Soldier Field: A Stadium and Its City explores how this amphitheater evolved from a public war memorial into a majestic arena that helped define Chicago. Chicago Tribune staff writer Liam Ford led the reporting on the stadium's controversial 2003 renovation- and simultaneously found himself unearthing a dramatic history. As he tells it, the tale of Soldier Field truly is the story of Chicago, filled with political intrigue and civic pride. Designed by Holabird and Roche, Soldier Field arose through a serendipitous combination of local tax dollars, City Beautiful boosterism, and the machinations of Mayor "Big Bill" Thompson. The result was a stadium that stood at the center of Chicago's political, cultural, and sporting life for nearly sixty years before the arrival of Walter Payton and William "The Refrigerator" Perry. Ford describes it all in the voice of a seasoned reporter: the high school football games, track and field contests, rodeos, and even NASCAR races. Photographs, including many from the Chicago Park District's own collections, capture these remarkable scenes: the swelling crowds at ethnic festivals, Catholic masses, and political rallies. Few remember that Soldier Field hosted Billy Graham and Martin Luther King Jr., Judy Garland and Johnny Cash--as well as Grateful Dead's final show. Now part of the city's bid for the 2016 Olympic Games, Chicago's stadium on the lake continues to make dramatic history. Soldier Field captures this history in the making and will captivate armchair historians and sports fans alike.
Soldiers First: Duty, Honor, Country, and Football at West Point
by Joe DrapeIn Soldiers First, bestselling author Joe Drape reveals the unique pressures and expectations that make a year of Army football so much more than just a tally of wins and losses.The football team at the U.S. Military Academy is not like other college football teams. At other schools, athletes are catered to and coddled at every turn. At West Point, they carry the same arduous load as their fellow cadets, shouldering an Ivy League–caliber education and year-round military training. After graduation they are not going to the NFL but to danger zones halfway around the world. These young men are not just football players, they are soldiers first.New York Times sportswriter Joe Drape takes us inside the world of Army football, as the Black Knights and their third-year coach, Rich Ellerson, seek to turn around a program that had recently fallen on hard times, with the goal to beat Navy and "sing last" at the Army-Navy game in December. The 2011 season would prove a true test of the players' mettle and perseverance.Drawing on his extensive and unfettered access to the players and the coaching staff, Drape introduces us to this special group of young men and their achievements on and off the field. Anchoring the narrative and the team are five key players: quarterback Trent Steelman, the most gifted athlete; linebacker Steve Erzinger, who once questioned his place at West Point but has become a true leader; Andrew Rodriguez, the son of a general and the top scholar-athlete; Max Jenkins, the backup quarterback and the second-in-command of the Corps of Cadets; and Larry Dixon, a talented first-year running back. Together with Coach Ellerson, his staff, and West Point's officers and instructors, they and their teammates embrace the demands made on them and learn crucial lessons that will resonate throughout their lives—and ours.
Sole Influence: Basketball, Corporate Greed, and the Corruption of America's Youth
by Don Yaeger Dan WetzelExplosive and controversial, this exposé uncovers the exploitation of college, high school, and even junior high basketball players by the billion-dollar athletic shoe companies competing for national endorsements.
Solid Contact
by Jim HardyOne of the world's most sought-after golf instructors and a PGA Teacher of the Year makes it easy to be your own coach, customizing your golf swing for phenomenal accuracy. In his decades as a renowned golf coach and player on the PGA and Champions tours, Jim Hardy has attracted not only a clientele of impressive players, but top teachers from around the globe flock to his clinics as well. At the heart of his approach is a simple philosophy: There is no universally right or wrong way to swing a golf club. In fact, Hardy teaches that every person's golf swing is as unique as a strand of DNA. Of course, this creates a challenge for instructors. Now, in Solid Contact, Hardy distills his remarkable system for readers of all skill levels, teaching them how to self-diagnose their shots and correct their swings and misses on the very next shot.Packed with instructional drawings and anecdotes about lessons that spurred turnarounds for the best instructors and pro golfers in the game, Solid Contact addresses the unique aspects of each golfer's swing. Hardy's plus/ minus system draws on three actions: the swing, the swing's impact, and ball flight. Working through evidence in each of these three categories, readers can tailor their actions to address weak points for dramatically improved effectiveness. Putting the world's best instructional techniques in the hands of all readers, Solid Contact delivers lasting results in record time.
Solid Fool's Gold
by Bill JamesSince he first began publishing his Baseball Abstracts in the 1980s, Bill James has constantly challenged conventional wisdom by asking simple questions like, "Is that really true?" or "What if we looked at the question this way?" He has sparked a virtual revolution in the way the game of baseball is understood and played, from how players are evaluated or positioned to whether or not they should attempt to bunt or steal a base. In Solid Fool s Gold James continues his lifelong work with new analyses of: Hot pitchers, clutch pitching, and "late career" players The predictability of RBI A better way to organize the minor leagues The 33 best starting rotations and the worst teams of all time The best pitching matchups of the 1980s (and 2010) How the "Expansion Time Bomb" will affect the Hall of Fame But it is not just baseball that draws James inquisitive eye. He discusses the growing expectation for tips and decreasing effectiveness of advertising; his new method for measuring rainfall; the counterproductive use of physical stop lights and red-light cameras; and the statistical inefficiencies of the federal Transportion Security Administration. James wonders how Buck O Neil would have related to his ancestor s cousin (Supreme Court Justice James Clark McReynolds), proposes whimsical rules for Olympic NASCAR Racing, and poeticizes about Ricky Weeks and WikiLeaks. He compares the chances of a particular-size town producing a Justin Verlander or a William Shakespeare, imagines Roger Maris apologizing in heaven for having beaten Babe Ruth s single-season home run record, and explains how to "battle expertise with the power of ignorance." As a bonus, he includes one of his seminal articles from The Bill James Baseball Abstract 1983 titled "The Law of Competitive Advantage" and looks at how it has held up over the intervening years.
Solo
by Hope SoloHope Solo is the face of the modern female athlete. She is fearless, outspoken, and the best in the world at what she does: protecting the goal of the U.S. women's soccer team. Her outsized talent has led her to the pinnacle of her sport—the Olympics and the World Cup—and made her into an international celebrity who is just as likely to appear on ABC's Dancing with the Stars as she is on the covers of Sports Illustrated, ESPN The Magazine, and Vogue. But her journey—which began in Richland, Washington, where she was raised by her strong-willed mother on the scorched earth of defunct nuclear testing sites—is similarly haunted by the fallout of her family history. Her father, a philanderer and con man, was convicted of embezzlement when Solo was an infant. She lost touch with him as he drifted out of prison and into homelessness. By the time they reunited, years later, in the parking lot of a grocery store, she was an All-American goalkeeper at the University of Washington and already a budding prospect for the U.S. national team. He was living in the woods. Despite harboring serious doubts even about the provenance of her father's last name (and her own), Solo embraces him as fiercely as she pursues her dreams of being a world-class soccer player. When those dreams are threatened by her standing within the national team, as when she was famously benched in the semifinals of the 2007 World Cup after four shutouts and spoke her piece publicly, we see a woman of uncompromising independence and hard-won perseverance navigate the petty backlash against her. For the first time, she tells her version of that controversial episode, and offers with it a full understanding of her hard-scrabble life. Moving, sometimes shocking, Solo is a portrait of an athlete finding redemption. This is the Hope Solo whom few have ever glimpsed.
Solo Faces: A Novel
by James SalterA novel about a lonely mountain climber from the author of All That Is: &“Beautifully composed . . . will remind readers of Camus and Saint-Exupéry&” (The Washington Post). Vernon Rand is a charismatic figure whose great love—whose life, in fact—is climbing. He lives alone in California, where he combats the drudgery of a roofing job with the thrill of climbing in the nearby mountain ranges. Sure of only his talent and nerve, Rand decides to test himself in the French Alps, with their true mountaineering and famed, fearsome peaks. He soon learns that the most perilous moments are, for him, the moments when he feels truly alive. One of the great novels of the outdoors, Solo Faces is as thrilling, beautiful, and immediate as the Alpine peaks that have enthralled climbers for centuries. This ebook features an illustrated biography of James Salter including rare photos from the author&’s personal collection.
Solo Training 2: The Martial Artist's Guide to Building the Core
by Loren W. ChristensenThe next evolution in fighting techniques and conceptsIn this follow-up to his phenomenally popular Solo Training, Loren W. Christensen digs down deep to come up with hundreds of more ways for you to rev up your training at home or in the gym. Solo Training 2 kicks off with a focus on building your body's core for stronger, faster, and more effective grappling, kicking, and punching. A strong core--chest, abs, hips, shoulders, and back--is the source of your body's power, speed, and coordinated movement. As a martial artist, having a strong core helps you to get more out of your training and to respond instantly and effectively to the fast-changing demands of competition or an explosive street encounter.You'll also get over 100 ways to work your combinations, cheat speed, improve accuracy, fight from unconventional stances, practice grappling when you can't find a partner, and get the most out of your mannequin bag.This book wraps up with eight workouts, each with a specific goal, like the free-hand power builder and the boxer workout.If you're looking to get more out of training, Solo Training 2 represents your next evolution in fighting techniques and concepts.
Solo Training 2: The Martial Artist's Guide to Building the Core for Stronger, Faster, and More Effective Grappling, Kicking, and Punching
by Loren W. ChristensenIn his follow up to the phenomenally popular Solo Training, Loren Christensen has dug down deep to come up with hundreds of more ways for you to rev up your training at home or in the gym. Solo Training 2 kicks off with a focus on building your body's core for stronger, faster and more effective grappling, kicking and punching. A strong core - your shoulders, chest, abs, hips, and back - is the source of your body's power, speed and coordinated movement. As a martial artist, a strong core helps you to get more out of your training and to respond instantly and effectively to the fast changing demands of competition or an explosive street encounter. You'll also get over 100 ways to work your combinations, cheat speed, improve accuracy, fight from unconventional stances, practice grappling when you can't find a partner and get the most out of your mannequin bag. If hundreds of new training drills sound overwhelming, not to worry. Solo Training 2 wraps up with 8 workouts, each with a specific goal like the Free Hand Power Builder and the Boxer Workout. If you've read your copy of Solo Training 2 to tatters, give it a little time off and dig into Solo Training 2, where Loren Christensen promises to take your fighting techniques and understanding of fighting concepts to a new level.
Solo Training: The Martial Artist's Guide to Training Alone
by Loren W. ChristensenLoren Christensen shows you over 300 ways you can add variety to your daily martial arts training routine. Whether you're a student looking for fun new solo drills to spice up your home training or an instructor in search of new ways to pump up your classes, you won't be disappointed. This incredible collection of drills, techniques and exercises will take your workouts to the next level. Learn to: *Organize your solo workouts to the get maximum results from even the shortest training session *Improve your speed and power with dozens of inside tips and tricks *Beat boredom and get excited about your solo training sessions *Become a well rounded fighter by adding essential skills that your instructor may not be teaching you *Safely experiment with new techniques to find your ideal personal style of training *Get an edge on your opponents with training methods that will make you unstoppable in the ring or on the street Not only will you learn enough new training strategies and methods to keep you busy for years, but Loren Cristensen's no-nonsense writing style will get you up and moving even on the days you rather skip your solo workout. Packed with solid advice and kick-butt motivation, this book will become your favorite training partner.