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Spon's Grounds Maintenance Contract Handbook
by Mr R Chadwick R.M. ChadwickAimed at those at the sharp end of contract grounds maintenance, this book will provide guidance for anyone unfamiliar with the process of contracting work out. Written in a clear and readable style and full of practical details it will be particularly valuable to local authorities who, from 1990 will be thrown into contractual maintenance and competitive tendering for the first time.
Sponsorship in Marketing: Effective Communication through Sports, Arts and Events
by T. Bettina CornwellSponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events
by T Bettina CornwellSponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoring audiences, strategies and objectives leveraging and activation in traditional and social media building sponsorship portfolios and rosters managing and ending relationships public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events
by T. Bettina CornwellNow in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed, and measured.Drawing on original research and exploring key theory, best practice, and cutting-edge issues, this book fully explains how to implement successful partnerships to achieve branding, communication, and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including the technology-led transformation of sponsorship, audiences, strategies and objectives, leveraging and activation in traditional and social media, building sponsorship portfolios and rosters, managing and ending relationships, and public policy and legal issues. Every chapter includes international case studies and examples, self-test questions, and examples from real organizations, businesses, campaigns, and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition includes expanded coverage of technology, including digital assets and data; influencers, including name and image likeness (NIL); contracts and “deliverables;” and ethical issues including sportswashing. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life.This is an essential textbook for any course on sponsorship, and invaluable reading for any practitioner working in sport marketing, sport business, events marketing, arts administration, business communication, or marketing management.Additional resources for instructors include slides, videos highlighting concepts, and additional case problems.
Sport
by Mick CochraneA nostalgic story about a Minnesota boy's search for belonging in a complex world. "In this wise, witty story set in West St. Paul in the '60s, a kid named Harlan navigates life by focusing on the Twins baseball team, a comic metaphor for hope. Sport is fat with small pleasures. It is a homer and a gift to all of us grownup knothole-game kids. There's a lot to love in this quiet little book, most of all its subtle wisdom about establishing individuality and finding joy amid chaos--in short, about growing up."
Sport Power and Society
by Robert E. Washington David KarenA new reader that illuminates the complex interaction of sports and society and incorporates an engaging interdisciplinary mix of academic perspectives and popular journalism
Sport & Tourism: A Reader
by Mike WeedThis Reader provides comprehensive coverage of the scholarly literature in sports tourism. Divided into four parts, each prefaced by a substantial introduction from the editor, it presents the key themes, state of the art research and new conceptual thinking in sports tourism studies. Topics covered include: understanding the sports tourist impacts of sports tourism policy and management considerations for sports tourism approaches to research in sports tourism Articles cover a broad range of the new research that has a bearing on sports tourism and include diverse areas such as the economic analysis of sports events, sub-cultures in sports tourism, adventure tourism and tourism policy.
Sport (Go Quiz Yourself! #1006)
by Annabel SaveryLearning loads of facts is boring, right? Not with this book! Encourage kids to get their quiz on to become the ultimate expert on sport.This book is the ultimate combination of facts and fun. Each chapter has loads of fast facts followed by a short quiz, which makes it the perfect tool for revising for a test or for becoming the quizmaster of the universe. It covers a huge range of topics, from kite surfing to karate, takes a look at some famous sporting moments and iconic stars, and dives into the speed, skills, moves and acrobatic feats that make sports so exciting to read about.These books are designed as a companion resource for children studying core curriculum topics. Illustrations, timelines and graphics work with captions and extended texts to challenge the reader's skills in memory, comprehension and reading. Kids will barely realise they are learning when the competitive element takes over as they aim to become the Quizmaster. The books contain loads of information, but as the quiz sections are spaced evenly throughout, it can make the challenge less overwhelming. Readers can choose to read a section and then answer those questions, or read the book and then attempt the whole quiz in one go. It can be used to test themselves, test their friends or as a ready-made resource for teachers in need of a pop-quiz for their class.Suitable for children aged 8+ who are studying parts of the Key Stage 2 curriculum. Also perfect for sport-mad kids who smash facts like world champions smash records.Titles in this series:Around the WorldDinosaursHuman BodyOuter SpaceScienceSport
Sport 2.0: Transforming Sports for a Digital World
by Andy MiahDigital technology is changing everything about modern sports. Athletes and coaches rely on digital data to monitor and enhance performance. Officials use tracking systems to augment their judgment in what is an increasingly superhuman field of play. Spectators tune in to live sports through social media, or even through virtual reality. Audiences now act as citizen journalists whose collective shared data expands the places in which we consume sports news. In Sport 2.0, Andy Miah examines the convergence of sports and digital cultures, examining not only how it affects our participation in sport but also how it changes our experience of life online. This convegence redefines how we think of about our bodies, the social function of sports, and the kinds of people who are playing. Miah describes a world in which the rise of competitive computer game playing -- e-sports -- challenges and invigorates the social mandate. Miah also looks at the Olympic Games as an exemplar of digital innovation in sports, and offers a detailed look at the social media footprint of the 2012 London Games, discussing how organizers, sponsors, media, and activists responded to the world's largest media event. In the end, Miah does not argue that physical activity will cease to be central to sports, or that digital corporeality will replace the nondigital version. Rather, he provides a road map for how sports will become mixed-reality experiences and abandon the duality of physical and digital.
Sport 2.0: Transforming Sports for a Digital World (The\mit Press Ser.)
by Andy MiahRamifications of the convergence of sports and digital technology, from athlete and spectator experience to the role of media innovation at the Olympics.Digital technology is changing everything about modern sports. Athletes and coaches rely on digital data to monitor and enhance performance. Officials use tracking systems to augment their judgment in what is an increasingly superhuman field of play. Spectators tune in to live sports through social media, or even through virtual reality. Audiences now act as citizen journalists whose collective shared data expands the places in which we consume sports news. In Sport 2.0, Andy Miah examines the convergence of sports and digital cultures, examining not only how it affects our participation in sport but also how it changes our experience of life online. This convergence redefines how we think of about our bodies, the social function of sports, and the kinds of people who are playing. Miah describes a world in which the rise of competitive computer game playing—e-sports—challenges and invigorates the social mandate. Miah also looks at the Olympic Games as an exemplar of digital innovation in sports, and offers a detailed look at the social media footprint of the 2012 London Games, discussing how organizers, sponsors, media, and activists responded to the world's largest media event.In the end, Miah does not argue that physical activity will cease to be central to sports, or that digital corporeality will replace the nondigital version. Rather, he provides a road map for how sports will become mixed-reality experiences and abandon the duality of physical and digital.
Sport Across Asia: Politics, Cultures, and Identities (Routledge Research in Sport, Culture and Society #21)
by Joseph Maguire Katrin Bromber Birgit KrawietzThis book is designed to reflect both our current knowledge regarding sport, globalisation and ‘"encounters" with several important "post-colonial" or non-western societies and to draw together scholars from a range of different disciplines. Case studies of cultural encounters in Central, South-East Asia, Asia Minor and the Arabian peninsula capture the paradoxical processes of emulation, resistance and transformation that are at work in the diffusion and development of "sport" and body cultures. These case studies bring together insights from anthropology, cultural studies, geography, history, law, sociology, various area and post-colonial studies.
Sport Analytics: A data-driven approach to sport business and management
by Gil Fried and Ceyda MumcuThe increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources. Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.
Sport And The Color Line: Black Athletes And Race Relations In Twentieth-Century America
by Patrick Miller David WigginsThe year 2003 marks the one-hundredth anniversary of W.E.B. Du Bois' "Souls of Black Folk," in which he declared that "the color line" would be the problem of the twentieth century. Half a century later, Jackie Robinson would display his remarkable athletic skills in "baseball's great experiment." Now, "Sport and the Color Line" takes a look at the last century through the lens of sports and race, drawing together articles by many of the leading figures in Sport Studies to address the African American experience and the history of race relations. <P><P> The history of African Americans in sport is not simple, and it certainly did not begin in 1947 when Jackie Robinson first donned a Brooklyn Dodgers uniform. The essays presented here examine the complexity of black American sports culture, from the organization of semi-pro baseball and athletic programs at historically black colleges and universities, to the careers of individual stars such as Jack Johnson and Joe Louis, to the challenges faced by black women in sports. <P><P>What are today's black athletes doing in the aftermath of desegregation, or with the legacy of Muhammad Ali's political stance? The essays gathered here engage such issues, as well as the paradoxes of corporate sport and the persistence of scientific racism in the athletic realm.
Sport Beyond Television: The Internet, Digital Media and the Rise of Networked Media Sport (Routledge Research in Cultural and Media Studies)
by David Rowe Brett HutchinsTelevision is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures. An expanding array of popular sports media – industry, user, club, athlete and fan produced – is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media. Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.
Sport Branding Insights (Sport Business Insights)
by Constantino Stavros Aaron C.T. SmithIn a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that helps sport consumers recognise a product or an organisation. It reveals how a brand becomes linked with consumers’ opinions and perceptions of a sport product and the organisation that owns it. Readers will learn how to create a powerful brand that has both recognition in the market and strong associated imagery, by imbuing it with a spirit of the past through appeals to tradition, by endowing it with human qualities of emotionality, thought, and volition, and through the use of characters, colours, texts, and symbols. It also provides a brief guide to the new domains of digital sport branding and social media. Concise, informative, and entertaining, this is an essential resource for anyone exploring or practising the business of sport.
Sport Brands
by Patrick Bouchet Dieter Hillairet Guillaume BodetSport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological ‘label brands’ associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Sport Broadcasting for Managers
by Stephen Frawley Hunter FujakThis is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work. Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour. Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.
Sport Business in the United States: Contemporary Perspectives (World Association for Sport Management Series)
by Brenda G. Pitts; James J. ZhangSport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women&’s sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world&’s single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.
Sport Clubs in Europe
by Christoph Breuer Remco Hoekman Siegfried Nagel Harold van der WerffThis book presents an up-to-date portrait of the characteristics of sport clubs in various European countries and their role in society and the national sport system. Furthermore, it offers a cross-national comparative perspective of sport clubs in twenty European countries. Containing both empirical data and information on the political and historical backgrounds of sport clubs, the book is organized in three parts. First, the authors provide an overview of the theoretical approach of the book and a description of the framework used for the country chapters. Second, the country chapters, written by experts within the field, provide a systematic overview of the available information on sport clubs in each country. These chapters are structured to answer the following questions: (1) What is the position of sport clubs within the national sport structure? (2) Which role do they fulfil in policy and society? (3) What are their basic characteristics and what factors influence the development of sport clubs? The book is concluded with a systematic comparison of the participating countries with the purpose of forging a clear link between the functioning of policy systems, observed problems, and possible solutions, and with a future research agenda on sport clubs. In an era of increased collaboration between European states, sport provides a natural vehicle through which to compare changes in culture, economics, and policy across nations. Sport Clubs in Europe will appeal to scholars of nonprofit management, sports management and sports sociology as well as administrators and policy makers in the international sports community.
Sport Coach Education, Development, and Assessment: International Perspectives
by Liam McCarthySport Coach Education, Development, and Assessment offers a range of coach assessment ideas and practices from leaders in the coach education and development field. A combination of theory- and practice-focused chapters aims to stimulate thoughts, dialogue, and actions. Sport coaches play an increasingly important role in delivering positive outcomes through sport for individuals, groups, and societies at large. It is understandable, therefore, that attention is increasingly being directed towards how coaches are supported in their roles. Perhaps the most dominant support mechanism is large-scale coach education programmes. These professional development opportunities invite coaches to participate in a learning experience which typically involves exposure to new ideas, opportunities to practice, and an assessment.Much has been said and written about the extent to which these programmes are effective and the degree to which they contribute to coach learning, or not. These discussions typically reference the learning environment, nature of the curriculum, and report coaches’ experiences. However, lacking in these discussions is any deliberation over coach assessment, as a consistent feature of nearly all of these programmes, the world over.This book reflects a very deliberate attempt to platform and promote the issue of coach assessment. This book is designed to offer support and guidance to sport coaches who are engaged in assessment, coach educators/developers who are delivering assessment activities, and programme designers/policy architects who are creating learning opportunities for coaches.
Sport Coach Learning and Professional Development: Supporting Coaches in Performance Sport
by John Lyle Bob MuirSport Coach Learning and Professional Development describes the genesis and theoretical foundations of an emerging workflow for supporting sport coaches learning and professional development in performance and high‑performance sport. It is the clear exposition and critical insight into coaches’ learning and professional development, and of coaching practice, that provides the foundations for an Embedded, Relational and Emergent Coach Learning and Professional Development Strategy.Learning and development is not something that can be ‘done’ to people; rather, it is about working alongside, supporting experienced coaches to identify and resolve meaningful questions that generate personal and professional growth. This approach more appropriately attends to individual differences in biographies, perspectives, roles and socio‑ultural settings. Whilst the focus and nature of support shifts to reflect the goals that coaches and athletes are working towards relative to the changing demands of their context, the approach consistently centres around three overlapping themes:1 Supporting coaches to learn through and from their everyday experiences.2 Supporting coaches to reflect on and explore the nature of the experiences they create for others.3 Supporting coaches by being available, listening, offering reassurance, support and caring.Working through this process necessitates close cooperation and frequently incorporates reflective dialogue, collaborative planning and shared enquiry. The work is therefore both relational and developmental. Coach and coach developer both bring something to the working relationship, which in turn shapes and influences the nature of the work undertaken. The nature of the goals pursued, the strategies employed and the collective courses of action taken are always shaped and influenced by the interpersonal resources that emerge through the work together (the overlap).The application and effective deployment of the strategy is illustrated and illuminated in a series of case studies. These demonstrate not only the efficacy of the strategy but also the lessons learned from working with coaches in their embedded contexts. This book is a key resource for coaches, coach developers, students and researchers working in the overlapping fields of sport coaching, learning and professional development.
Sport Coaching Concepts: A framework for coaching practice
by Chris Cushion John LyleCoaching is a vital factor for success in sport at all levels. Sport Coaching Concepts offers a comprehensive introduction to the theoretical issues that underpin sport coaching practice. Now in a fully revised and updated new edition, it explains why a conceptual approach to sport coaching is more important than ever before, using practice-orientated analysis to help students develop a full understanding of coaching theory and technique. Drawing on more than a decade’s worth of research, the book reflects upon the profound changes that have transformed coach education and development. It covers all the key topics of the sport coaching curriculum and includes six new chapters on the evolution of coaching theory, coaching expertise, decision making, social perspectives on the coach–athlete relationship, social inclusion and principles of coach development. Each chapter contains a full range of pedagogical features to aid learning, including discussion questions, practical projects, guides to further reading, case studies and insights from practising coaches. Sport Coaching Concepts is essential reading for all students of sport coaching and any serious coaches looking to develop their own coaching practice.
Sport Coaching Research and Practice: Ontology, Interdisciplinarity and Critical Realism (Routledge Research in Sports Coaching)
by Julian NorthResearch shapes our understanding of practice in powerful and important ways, in sports coaching as in any other discipline. This innovative study explores the philosophical foundations of sport coaching research, examining the often implicit links between research process and practice, descriptions and prescriptions. Arguing that the assumptions of traditional single-disciplinary accounts, such as those based in psychology or sociology, risk over-simplifying our understanding of coaching, this book presents an alternative framework for sports coaching research based on critical realism. The result is an embedded, relational and emergent conception of coaching practice that opens new ways of thinking about coaching knowledge. Drawing on new empirical case study research, it demonstrates vividly how a critical realist-informed approach can provide a more realistic and accountable knowledge to coaching stakeholders. This knowledge promises to have important implications for coaching, and coach education and development practices. Sport Coaching Research and Practice: Ontology, Interdisciplinarity and Critical Realism is fascinating reading for any student or researcher working in sports coaching, sport pedagogy, physical education, the philosophy or sociology of sport, or research methodology in sport and exercise.
Sport Coaching with Diverse Populations: Theory and Practice (Routledge Research in Sports Coaching)
by James Wallis and John LambertSports coaches apply their skills in a wider variety of contexts, and with a more diverse range of athletes and participants, than ever before. This book introduces the professional competencies and knowledge needed to build successful working relationships across the different communities and groups with which coaches operate. The book offers important insight for coaches who work with specific populations including different age groups; black, Asian and minority ethnic (BAME) people; those of different gender or sexual orientation; individuals with disabilities or illness; the socio-economically disadvantaged; and refugees. Drawing on real-world case studies, such as coaching girls in combat sports and coaching cardiac rehab patients, and adopting a critical approach to values, philosophy and pedagogic process, this book argues that understanding the recipient of coaching and their particular needs is as important as content knowledge. With contributions from leading coaching researchers and practitioners, this is important reading for developing coaches, students on sports courses and other individuals involved in the sport pedagogy domain who seek to gain a better understanding of the demands of meeting the specific needs of people in the coaching process.
Sport Communication: An International Approach
by Chuka OnwumechiliSport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication. Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media. Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.