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Sport Consumer Behaviour: Marketing Strategies
by Kostas Alexandris Heath McDonald Daniel C FunkNow in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction • sociocultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning.
Sport Consumer Behaviour: Marketing Strategies
by Kostas Alexandris Heath McDonald Daniel C. FunkAll successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.
Sport Cyberpsychology
by Olivia A. HurleySport Cyberpsychology is the first book devoted to assessing the influence of technology on human interaction, behaviour and mental health in a sport context, gathering research on the use of technology and the Internet by athletes, coaches and sport science support staff. The book identifies the potential impact of technology on athletes' mental preparation for competition, as well as the role of technology in improving performance. It explores the use of technology by athletes and sport organisations for social interaction, while also considering the 'darker' side of athletes’ Internet use. It covers topics including: the role of GPS, gaming and virtual reality in training and injury recovery the use of social media by athletes and sport organisations the psychology of self-presentation and brand management, as well as issues of online privacy the use of technology by other elite groups, such as military and medical personnel, and non-elite sportspeople cyberbullying and online harassment of athletes online gambling and athletes' mental health in relation to their online activities virtual learning environments and the educational opportunities the online world can offer athletes Accessibly written, with a companion website featuring lecture slides, reading lists, video links and suggested social media accounts, Sport Cyberpsychology offers a complete resource for students and instructors alike. It is important reading for any students of sport psychology, sport coaching or sport media, as well as coaches, athletes and sport science support staff.
Sport Cyberpsychology
by Olivia A. HurleyThe new edition of Sport Cyberpsychology is the only textbook in this field that provides a detailed overview of theories, concepts and research findings specifically related to the discipline of sport cyberpsychology. Post-pandemic, this new edition explores the vast psychological impact technology has on athletes' thoughts, emotions and preparations for their sport, as well as the role technology plays in sport consulting, officiating and social interactions. It covers topics that include performance-enhancing technologies, social media use by athletes and sport personnel (e.g., sport officials) and the role of technology in sport psychology consulting. Problematic behaviours athletes may encounter or engage in within the online world, such as their experiences with cyberbullying and online gambling are also discussed.This second edition includes a review of the latest esports research and activities that are gaining global popularity. The final chapter presents some new research horizons in the field of sport cyberpsychology. The book includes a range of helpful features including case studies, open-ended discussion questions, suggestions for future research studies and extensive reference lists.Accessibly written, this edition of Sport Cyberpsychology offers a one-stop, engaging resource for students and instructors alike. It is important reading for students of sport psychology, cyberpsychology, sport coaching, sport officiating and sport technology, as well as coaches, traditional athletes, esports athletes, sport scientists and performers in areas such as dance, the arts, the military and medicine.
Sport Development in Action: Plan, Programme and Practice
by Geoff Watson Alec Astle Sarah LebermanThis practical textbook explains the sport development process from a practitioner’s viewpoint, showing what actually works, how, and why. Focusing on the development of sport, the book considers the efforts of sport organisations to revitalise their sports at a community level to ensure their future relevance, growth, and sustainability. Full of real-world cases and data, as well as the voices and reflections of a wide range of practitioners, Sport Development in Action explains how to research and draw up a development plan, how to design and implement programmes and establish delivery networks, and how to monitor and evaluate initiatives. This is essential reading for any sport development course, and useful reading for courses in sport management, sports coaching, or sports studies. It is also an indispensable reference book for practitioners.
Sport Development in the United States: High Performance and Mass Participation (Routledge Research in Sport, Culture and Society)
by Peter Smolianov Dwight Zakus Joseph GalloThe development of both elite, high performance sport and mass participation, grassroots-level sport are central concerns for governments and sports governing bodies. This important new study is the first to closely examine the challenges and opportunities for sports development in the United States, a global sporting giant with a unique, market-driven sporting landscape. Presenting an innovative model of integrated sports development, the book explores the inter-relationship between elite and mass sport across history, drawing on comparative international examples from Australia to the former USSR and Eastern bloc countries. At the heart of the book is an in-depth empirical study of three (traditional and emerging) sports in the US – tennis, soccer and rugby – that offer important lessons on the development of elite sport, methods for increasing participation, and the establishment of new sports in new markets. No other book has attempted to model sports development in the United States in such depth before. Therefore this should be essential reading for all students, researchers, administrators or policy-makers with an interest in sports development, sports management, sports policy, or comparative, international sport studies.
Sport Development: Policy, Process and Practice, third edition (Sport For Sport: Theoretical And Practical Insights Into Sports Development Ser.)
by Kevin HyltonAt a time of profound change in the economic, social, political and sporting landscape, sport development faces important challenges. Now in a fully revised and updated third edition, Sport Development: Policy, Process and Practice is still the most detailed, authoritative and comprehensive guide to all aspects of contemporary sport development. This book examines the roles of those working in and around sport development and explores the most effective methods by which professionals and volunteers can promote interest, participation or performance in sport. Combining essential theory with practical analysis, the book covers key topics, themes and issues found on the sport development curriculum, including: Sport policy Developing ‘Sport for All’ Community sport development Partnerships in sport PE and school sport Sport and health Resources for developing sport Voluntary sports clubs Sport development and coaching Disability and sport development Researching and evaluating sport development The Olympic and Paralympic Games International sport and development Each chapter contains a full range of pedagogical features to aid learning and understanding, including revision questions, and case studies, while a new companion website provides additional teaching and learning resources, including useful weblinks for students and PowerPoint slides and a test bank for lecturers. Sport Development: Policy, Process and Practice is an invaluable resource for all students, researchers and professionals working in sport development.
Sport Education in Physical Education: Research Based Practice
by Dawn Penney Gill Clarke Mandy Quill Gary D. KinchinSport Education is an exciting approach to the teaching of PE. Sport Education: Research Based Practice presents teachers with a framework for developing units of work that will provide their students with challenging and enjoyable sporting experiences that involve them in an array of roles. In Sport Education students are not only players, they also become skilled and knowledgeable as captains, coaches, managers, match reporters and more. This book provides a complete guide to using the Sport Education model in PE and sport in schools including:* key issues in PE such as inclusion, assessment, cross-curricular learning; citizenship and lifelong learning.* sport Education in the context eg National Curriculum for Physical Education.* real world examples of how Sport Education has been used in both primary and secondary PE.* sport Education in the context of games, gymnastics, athletics, swimming, outdoors and adventurous activities. Sport Education is based upon original research and is the first collection of its kind. It will be an important resource for trainees, teachers and teacher educators looking to try Sport Education in their schools and training institutions.
Sport Education: International Perspectives (Routledge Studies in Physical Education and Youth Sport)
by Peter HastieSport Education: International Perspectives presents a series of studies of the innovative pedagogical model that has taken the physical education world by storm. Since the emergence of the Sport Education model in the mid-1990s, it has been adopted and adapted in physical education programs around the world and a new research literature has followed in its wake. This book offers a review of international Sport Education schemes and projects, and documents what it takes to run a successful Sport Education program. Exploring Sport Education across all levels of education, from the elementary school to the university, the book provides answers to key question such as: what models have been developed to teach Sport Education? what do successful SE programs look like? what do teachers think about SE and how to make it work? what are the implications for professional development across the range of human movement studies? With contributions from leading international scholars and practitioners from the US, Europe and Asia, this book offers a more thoughtful and critical set of perspectives on sport education than any other. It is essential reading for any student, pre-service teacher, classroom teacher or university instructor working in SE, PE, youth sport, sports coaching or related disciplines.
Sport Entrepreneurial Ecosystems: Technology Innovation Perspectives
by Vanessa RattenThis book explores how the sport industry can be considered as an ecosystem due to the variety of different factors interacting to provide value to society. This book focuses on sport ecosystems as a way to understand technological developments such as the digitalization trend. By doing so, it focuses on the interlinkages between different entities in a sport context including profit and non-profit entities. This book takes a new and innovative perspective to how sport is conducted. This book will be among the first to specifically focus on the ecosystem environment as a way of understanding the flexibility and adaptability of those involved in sport.
Sport Entrepreneurship and Innovation
by Vanessa Ratten and João J. FerreiraThis book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries. The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.
Sport Events and Community Development
by Kyriaki Kaplanidou Luke R. PotwarkaThis book examines the relationships between sport event hosting and community development goals. With sport events proliferating around the world, from major events to local events, the book explains how community goals can be embedded into sports event planning, and how events at all levels can be most effectively leveraged to achieve positive outcomes and legacies for local communities.Featuring real-world case studies and the perspective of industry practitioners in every chapter, the book explores the commercial, social, and political contexts in which events take place and what is meant by "legacy" and "impact." It introduces the key stakeholders, from residents and local government to NGOs, as well as the spectrum of goals that might be in play, and looks at partnerships working for the best effect. The book also explains the sports event management process, from bidding to planning to venue management to monitoring and evaluation, and considers how community development goals can, and should, be incorporated at every stage.With a practical focus, and full of useful features for learning and understanding, this is essential reading for any student or practitioner with an interest in sports events, community sport, sport development, event management, or sustainable business.
Sport Facility Management: Organizing Events and Mitigating Risks
by Mark S. Nagel Richard M. Southall Robin E. AmmonSport Facility Management: Organizing Events and Mitigating Risks, 4th Edition, examines what it takes to successfully operate and manage a sport facility. Veteran authors Robin Ammon, Richard Southall, and Mark Nagel provide a framework for the successful operation of sport and event venues through proven strategies and techniques, as highlighted through salient industry examples. Chapters in this edition explore the complex rules and relationships of public and private financing and ownership, the management of facility revenues and expenses, pricing strategies at the box office, approaches to booking and scheduling, best practices in leveraging human resources, as well as an understanding of and adherence to laws and regulations governing and affecting facilities, employees, and the public through venue contracts, risks, liability, negligence, crowd and alcohol management, as well as emergency planning.
Sport Facility Operations Management: A Global Perspective
by Eric C. Schwarz Stacey A. Hall Simon ShibliAnybody working in sport management will be involved in the operation of a sports facility at some point in their career. It is a core professional competency at the heart of successful sport business.?Sport Facility Operations Management?is a comprehensive and engaging textbook which introduces cutting-edge concepts in facilities and operations management, including practical guidance from professional facility managers. Now in a fully revised and updated second edition—which introduces new chapters on capital investment and operational decision-making—the book covers all fundamental aspects of sport facility operations management from a global perspective, including: ownership structures and financing options planning, design, and construction processes organizational and human resource management financial and operations management legal concerns marketing management and event planning risk assessment and security planning benchmarking and performance management Each chapter contains newly updated real-world case studies and discussion questions, innovative 'Technology Now!' features and step-by-step guidance through every element of successful sport facilities and operations management, while an expanded companion website offers lecture slides, a sample course syllabus, a bank of multiple-choice and essay questions, glossary flashcards links to further reading, and appendices with relevant supplemental documentation. With a clear structure running from planning through to the application of core management disciplines,?Sport Facility Operations Management?is essential reading for any sport management course.
Sport Facility Operations Management: A Global Perspective
by Eric C. Schwarz Stacey A. Hall Simon ShibliNow in a fully revised and updated third edition, Sport Facility Operations Management goes beyond the basic theories of sport facility management to include relevant practical professional experiences connecting facilities, people, and technology. This is a comprehensive and engaging textbook introducing cutting-edge concepts and best practice in sport facility operations management. Each chapter contains real-world case studies and discussion questions, innovative 'Technology Now' and new ‘Facility Focus’ features, and ‘In the Field’ segments about what is going on in the industry. This new edition also provides new content in the areas of project management, social and digital media, revenue generation and diversification, performance analytics, and impacts and legacies. This is a vital resource for sport management educators and students, especially those studying facility management. It is also an interesting read for industry professionals working in sport facility management, from grassroots and community complexes to global mega stadiums and arenas. Dedicated online materials include PowerPoint presentations for each chapter; multiple choice and essay questions; online appendices with diagrams, schematics, manuals, and forms; a glossary; and a sample master syllabus.
Sport Fans: The Psychology and Social Impact of Fandom
by Daniel L. Wann Jeffrey D. James Cody T. Havard Elizabeth B. DeliaSports, and the fans that follow them, are everywhere. The third edition of Sport Fans: The Psychology and Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans to better comprehend how sport impacts individual fans and society as a whole.Using up-to-date research and theory from multiple disciplines including psychology, sociology, marketing, history, and religious studies, this textbook provides a deeper understanding of topics such as the pervasiveness of sport fandom in society; common demographic and personality characteristics of fans; how fandom can provide a sense of belonging, of uniqueness, and of meaning in life; the process of becoming a sport fan; sport fan consumption; and the future of sport and the fan experience. Thoroughly updated throughout, this new edition includes: New chapters on rivalry between fandoms, and needs met by fandom Increased coverage of fandom for women’s sports and fans Additional sections on how fans react to the emotions of athletes, sport fandom as a platform for social change, attachments to specific sports, spectators at youth sporting events, and local versus nonlocal sports Expanded coverage of research on other targets of identification and what we can learn from this about sport fandom Expertly combining a rigorous level of empirical research and theory in an engaging, accessible format, Sport Fans remains the essential text on sport fan behavior.
Sport Fans: The Psychology and Social Impact of Fandom
by Daniel L. Wann Jeffrey D. James<p>Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans to better comprehend how sport impacts individual fans and society as a whole. Using up-to-date research and theory from multiple disciplines including psychology, sociology, marketing, history, and religious studies, this textbook provides a deeper understanding of topics such as: <p> <li>the pervasiveness of sport fandom in society <li>common demographic and personality characteristics of fans <li>how fandom can provide a sense of belonging, of uniqueness, and of meaning in life <li>the process of becoming a sport fan <li>sport fan consumption <li>and the future of sport and the fan experience.</li> <p> <p>The text also provides a detailed investigation of the darker side of sport fandom, including fan aggression, as well as a critical look at the positive value of fandom for individuals and society. <p>Sport Fans expertly combines a rigorous level of empirical research and theory in an engaging, accessible format, making this text the essential resource on sport fan behavior.</p>
Sport Finance
by Michael Mondello Gil Fried Timothy DeSchriverSport Finance, Fourth Edition With Web Resource, grounds students in the real world of financial management in sport, showing them how to apply financial concepts and appreciate the importance of finance in establishing sound sport management practices. Utilizing a modern and practical approach, the text encourages students to take a strategic organizational perspective in learning financial skills while gaining a deeper understanding of the reasoning behind the principles of sport finance. The fourth edition of Sport Finance has been revised and restructured to reflect the evolving needs of students entering the dynamic sport industry. Content updates and additions include the following: A new chapter dedicated to assets (such as players, facilities, and goodwill) and liabilities (such as player salaries and long-term debt) and how they affect a sport organization Expanded coverage of strategies to increase revenue and reduce expenses for greater profitability, enhanced with an example from a real-world athletic department New chapters about reviewing financial statements, planning, and building a financial strategy to help guide decisions to create, expand, or exit a sport business or organization Five new case studies covering a variety of sectors, sports, and countries to give students the opportunity to apply the concepts to practical scenarios To further relate the content to real situations for students, study questions about each of the case studies have been incorporated into a new student web resource. The web resource also includes an interactive simulation called “The Two Dollar Team” that directly engages students with the book’s topics, including assets and liabilities, revenue and expenses, budgeting, cash management, and borrowing. Instructors will also find additional activities and a case study in the companion instructor guide, and they will receive a test package and presentation package. Sport Finance, Fourth Edition, will enable students to grasp fundamental concepts in sport finance. By analyzing business structures, financial statements, and funding options, students will not only learn basic finance but will also understand how those skills are used to build a strategy and make sound financial decisions in the world of sport.
Sport Fishing in Palm Beach County (Images of America)
by Boynton Beach City Library Janet DevriesSettled along 47 miles of beautiful Atlantic coastline, Palm Beach County has long been a mecca for sport fishing enthusiasts. Graced with a mild climate and bounded with waters nourished by the warm Gulf Stream current, Palm Beach's coastal waters host a rich reserve of marine life. Featured in this captivating retrospective is a history of the sport fishing industry and tales of legendary captains, devoted weekend anglers, and wealthy sportsmen. Bringing to life the sailfish tournaments, fish fries, beauty pageants, and parades of a bygone era, this work is a tribute to the hardworking men and women who built this seaside settlement into a haven for sport fishermen. Follow the evolution of fine fishing boats and learn about the advancements in marine conservation while enjoying the natural beauty of this tropical oasis. Showcased within the book are over 200 vintage images collected from the local library's historical archive, as well as rare photographs from over 30 local sources, including the West Palm Beach Fishing Club.
Sport Funding and Finance: Second edition (Sport Management Series)
by Bob StewartSport Funding and Finance provides a complete introduction to the macro-level and micro-level aspects of sport finance. It describes the evolution of sport from a kitchen-table operation into the sophisticated, boardroom-driven global financial industry that it is today. It uses the professional sports leagues of the US and Europe as an international benchmark, and explains why the financial context is so important for all managers working in sport. The book also provides a step-by-step introduction to the principles and practice of effective financial management, providing the reader with a complete set of professional tools and skills for use in the sport industry. Now in a fully revised and updated new edition, the book develops the reader’s understanding by first explaining basic concepts in finance and accounting before progressing to more complex issues and ideas. It covers every key topic in financial management, including: Planning and strategy Budgeting Financial projections Fundraising Pricing Costing Feasibility studies Economic impact analysis Ratio analysis Every chapter includes a blend of theory, contextual material and real-world data and case studies from around the world, clearly linking principles to practice, as well as review questions and problem-solving exercises to test the reader’s understanding. Sport Funding and Finance is the perfect foundation text for any degree-level course in sport finance, and an invaluable reference for any sport management professional looking to deepen their understanding of funding and finance.
Sport Governance (Sport Management Ser.)
by Russell Hoye Graham CuskellySport Governance provides a comprehensive guide to the practical application of governance principles to amateur and professional sport organisations operating at the community, state/provincial, national, and international levels. It presents a balanced view between accepted practice and what contemporary research evidence tells us about a range of governance principles and practices. Organised in three parts, the text provides the reader with* an explanation of the concept of governance, key terms and definitions as well as the economic, political and social factors that impact on how the governance function is enacted within sport organisations;* an understanding of the “mechanics” of governance – the elements of structure, process and performance that ensure the governance function is carried out within sport organisations; and* a discussion of a number of contextual issues in sport governance, including dual leadership, ethics, governance change and future governance challenges.Sport Governance is essential reading for practitioners working and volunteering in the sport industry and upper level undergraduate and postgraduate students enrolled in sport and leisure management programs.
Sport Governance Insights (Sport Business Insights)
by Terri Byers Christos Anagnostopoulos Dimitra Papadimitriou Grzegorz BotwinaThis book introduces the fundamentals of sport governance, assuming no prior knowledge on the part of the reader. It explains to students and practitioners alike why governance matters and how it can be better practiced in sport organizations. Introducing key concepts and the micro-processes of implementation, the book explains what governance is and why it has become increasingly important. It explains what sport boards do, and how they should function for sport organizations to be effective, and it provides practical tools to help ensure good governance. Full of insights from cutting-edge research and real-world cases, this is essential reading for any student or practicing sport manager, administrator, or policy-maker who needs a concise introduction to this important topic.
Sport Governance and Operations: Global Perspectives (World Association for Sport Management Series)
by James J. Zhang Euisoo KimGovernance is at the centre of the work of all sport organizations, from small sport clubs to international sport federations. This book explores sport governance in today’s globalised marketplace. It adopts a broad, modern definition of ‘governance’ that includes the operational process of organizing resources and the implementation of standing policies and plans, as well as regulation, direction, control and evaluation. The book presents a series of cutting-edge case studies that shine important new light on key themes in contemporary sport management, including sustainability, human resource management, cross-cultural management and labour markets, across a wide range of sporting contexts, from Formula One and the Commonwealth Games to the NCAA. Bringing together researchers and practitioners from five continents, it represents an important platform for the international exchange of ideas, best practices, and scholarly enquiry. This is fascinating reading for any student, researcher or practitioner with an interest in sport business and management, event management or international business.
Sport Governance: An introduction
by Neil KingSport governance has become an increasingly widespread subject for research and teaching in sports studies. This engaging and accessible textbook examines the governance of sport organisations in a changing political, legal, financial and socio-cultural context. It explains how sport organisations are governed, explores the issues and challenges faced by those governing sport today, and looks ahead to how sport can be governed better in the future. Covering sport at all levels, from community organisations and national governing bodies to international organisations such as the IOC and FIFA, this text examines key components of governance, such as legal and regulatory frameworks, stakeholding, performance, compliance and the reform of the non-profit sector in line with corporate governance. This text is also timely given that recent corruption scandals in sport have served to highlight the central importance of good governance in sport. Its nine chapters draw upon more than thirty international case examples across a range of sports including athletics, football, gymnastics, hockey, rowing, rugby, badminton and tennis. With extensive lists of learning activities and resources, original empirical research and insights into the politics of policymaking and implementation, this textbook is essential reading for any course on sport governance, policy, management or development.
Sport Governance: International Case Studies (Foundations of Sport Management)
by Ian O'Boyle Trish BradburyGovernance has become a hugely important issue within sport. Issues of corruption and ‘bad governance’ have become synonymous with some aspects of sport and closer scrutiny than ever before is being applied to ensure organisations are following international best practice in respect to how they are governed. As sport organisations are required to become more professional and to adopt a more transparent and accountable approach to their operations, it has become important for all students, researchers and professionals working in sport to understand what good governance is and how it should be achieved. This book is the first to examine sport governance around the world. It offers a series of in-depth case studies of governance policy and practice in 15 countries and regions, including the US, UK, China, Australia, Canada, South Africa, Latin America and the Middle East, as well as chapters covering governance by, and of, global sport organisations and international sport federations. With an introduction outlining the key contemporary themes in the study of sport governance, and a conclusion pointing at future directions for research and practice, this book is essential reading for any course on sport management, sport policy, sport development, sport administration or sport organisations, and for any manager or policy-maker working in sport and looking to improve their professional practice.