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Strategic Management in Sport
by Danny O'Brien Milena M. Parent Lesley Ferkins Lisa GowthorpWhat role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing – it’s that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context. The book introduces the fundamentals of strategic planning, environmental analyses, strategic direction and leadership, strategy formulation and selection, implementation, strategic control, and change management. Designed to encourage students to develop a strategic mindset, as well as critical thinking and problem-solving skills, the book unpacks key concepts such as leadership, governance, organizational change, and the multiple layers of strategy in sport. Full of real-world case studies from diverse, international sport business environments, and useful pedagogical features such as review questions and guides to online resources, this is an essential text for any sport management course and an invaluable resource for sport development, recreation management, or events management courses.
Strategic Recreation Management
by Jay Shivers Joseph W. HalperStrategic Recreation Management is a comprehensive and up-to-date introduction to the fundamental principles, managerial techniques and practices in the public administration of recreational services. It covers every key facet of public management as it concerns recreational service, including organizational, operational, planning, developmental, and managerial procedures, as well as examining all the contextual factors that influence the delivery of recreation, such as political pressures, economics, social considerations, physical resources, and citizens' perception of the field and its performance. Each chapter offers illustrative case studies from the real world of recreation management, with chapters sequenced to represent the typical day-to-day challenges and issues in recreation service. Authors Jay Shivers and Joseph Halper have many years' experience of working in the recreational sector, as educators and practitioners, and the result is a textbook that provides the perfect foundation for any degree-level course in recreation management, as well as being an indispensible reference for all professionals working in recreation service.
Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market
by W. Timothy Coombs Jennifer L. HarkerAuthors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor’s manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading.
Strategic Sport Communication
by Pamela C. Laucella Paul M. Pedersen Andrea N. Geurin Edward Ted M. KianSport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport. No other college text explains the nuances of the field more effectively than Strategic Sport Communication. Now in its fourth edition, the text blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication. The text boasts an unparalleled authorship team of international sport communication scholars, educators, and practitioners and aligns with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The updated edition features a two-part structure. The opening chapters present the history of the field, career opportunities available to aspiring sport communicators, and an examination of the intersection between sport communication and today’s sociological and cultural issues, such as gender and sexuality, race and ethnicity, and nationalism. Part II is dedicated to the Strategic Sport Communication Model (SSCM), bridging theory and practice by detailing the three main components of sport communication: personal and organizational aspects of sport communication, mediated communication in sport, and sport communication services and support systems. Mass media and their shifting and converging roles in the sport communication space are explored, while special attention is given to digital sport media, including Internet usage in sport and the Model for Online Sport Communication (MOSC), espousing seven central aspects of sport websites. The text is rounded out by chapters focusing on integrated marketing communication, including advertising, sponsorships, athlete endorsements, and data analytics; public relations and crisis communications; and sport communication research. Additional updates and new features of the fourth edition include the following: The suite of instructor ancillaries and student resources is the most comprehensive of any sport communication text. These resources are delivered in HKPropel, with case studies and Issues in Sport Communication activities and questions assignable to students within this platform. The Digital, Mobile, and Social Media in Sport chapter has been updated to address the latest technological advancements, such as mobile devices, social media, influencers, streaming services and video, virtual reality, and augmented reality. New case studies, job listings, and sport communicator profiles are included in each chapter, providing examples of sport communication in action and highlighting key players in the industry and career opportunities for students. Strategic Sport Communication, Fourth Edition, presents a comprehensive examination of the evolving field of sport communication and prepares students for an exciting and fulfilling career in this burgeoning field.
Strategic Sport Communication
by Paul M. Pedersen Pamela C. Laucella Edward Kian Andrea N. GeurinStrategic Sport Communication, Third Edition, presents a comprehensive examination of the evolving field of sport communication. With a complete approach to the multifaceted and interrelated applications of sport communication, this text will help the reader understand modern trends and industry demands. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). <p><p> Organized into three parts for easy understanding, part I familiarizes students with the field by defining sport communication, presenting historical analysis, and providing an extensive discussion of career opportunities. Part II focuses on the elements of the Strategic Sport Communication Model (SSCM). This model details the three main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems. Students will understand how each component plays an integral role in sport management, sport marketing, and operational goals at all levels of sport organizations. Part III examines legal aspects and critical sociological and cultural issues. <p><p> Significant updates throughout the third edition capture the evolution of sport communication: <p>• A look at emerging communication platforms and modern technologies such as fantasy sports and online gambling <p>• New content covering the cutting-edge topics of customer-centric marketing, influencer marketing, the rise of digital media in integrated marketing, and the use of data analytics in marketing communication <p>• A new discussion of digital public relations tools and new examples of crises in sport, including a case study that provides a real-world example of a crisis in sport communication <p>• Learning aids—including key terms, chapter objectives, and chapter wrap-ups with review questions and individual exercises—provide for an engaging and focused learning experience <p>• Updated for this edition, Sport Communication at Work sidebars feature industry experts applying chapter content, and Profile of a Sport Communicator sidebars highlight professional opportunities. <p><p> In Strategic Sport Communication, Third Edition, students will develop a thorough understanding of the vast and varied field of sport communication. As the exciting field of sport communication continues to present new challenges, the analysis provided within this text will provide the foundational and theoretical understanding necessary for aspiring sport communication professionals to succeed.
Strategic Sport Communication (2nd Edition)
by Paul Mark Pedersen Andrea Geurin Edward Kian Pamela C. LaucellaStrategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.
Strategic Sport Development
by Stephen Robson Kirstie Simpson Lee TuckerThe field of sports development is becoming ever more professional, with the levels of expertise in planning and efficiency required of those working in private or national sports institutions higher than they have ever been. In response to this, strategic sports development has emerged as a means of applying business strategies to the context of sports development. Strategic Sports Development is the first book to directly address this important new field. The book comprehensively explains the strategic concepts and techniques that sports students and practitioners across the UK and internationally need to understand. It includes: national and local case studies that appraise existing strategic management practice in sports development separate full introductions to sports development and business strategy a range of tasks and resources that encourage the reader to develop knowledge, skills and competencies through the application of theory to practical examples the application of strategic management principles to the development of sport and development through sport everything the reader needs to engage meaningfully with the relevant National Occupational Standards for the sport development profession. Strategic Sports Development is designed to help students develop the practical skills needed to contribute to development strategy in a vocational context, and give practitioners the confidence and know-how to improve the strategic development of their sports organization. This book is essential reading for all students and practitioners of strategic sports development, and a valuable resource for students of sports management or development in general.
Strategic Sport Management: Sustainability of Sports Clubs (Contributions to Management Science)
by Michal Varmus Milan Kubina Roman AdámikSport, and in particular the sporting environment, has undergone significant changes in recent decades. The social significance and commercialization of sport; the use of new technologies and organizational structures; and the involvement of various stakeholders matter more today than ever before. This book addresses the key influence of stakeholders in particular on the activities of sports organizations, taking into account certain territorial differences around the world, but also within Europe. The authors explain the key characteristics of the management of sports organizations as opposed to other organizations. These include the strategic management and setting of long-term goals such as sporting success, sustainable funding, youth training, and community building. The authors present a strategic model for these goals and stakeholders in the context of sport, together with research-based case studies in which the critical factors in the strategic management of successful and unsuccessful sports organizations are identified.
Strategic Sport Marketing
by Adam Karg David Shilbury Hans Westerbeek Daniel C Funk Michael L. NaraineThe fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.
Strategic Sport Marketing
by David Shilbury Shayne Quick Daniel Funk Hans Westerbeek Adam KargSport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance.Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing.Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies.'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review'. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management
Strategic Sports Event Management: Third edition (Hospitality, Leisure And Tourism Ser.)
by Guy MastermanThe hosting of sports events - whether large international events, or smaller niche events - can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers.The book covers every key aspect of the sports event management process, including sports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions including finance, ticketing, transport, venues, IT, human resources, and security marketing and communications, including social networking and new media the bidding process research and evaluation. Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practising event managers looking to develop their professional skills..
Strategic Sports Event Management
by Guy MastermanThis book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step-by-step guide to planning, organizing, managing and evaluating events. Now in a fully revised and updated fourth edition, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and the long term. It uses international case studies in every chapter, from the NBA and NFL to Formula 1 and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of several Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including: sports organizations, such as the IOC, FIFA and World Athletics, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions, including finance, ticketing, transport, venues, IT, human resources and security marketing and communications, including social networking and new media the bidding process research and evaluation This new edition includes expanded coverage of digital and social media, the social impact of events, sustainability, security, entrepreneurship, employability and much more. It is an essential text for any sports event course and invaluable reading for any student or practitioner working in sport business, sport management, sport development or event management. The textbook is supported by useful online resources, including additional case studies and exam questions for each chapter.
Strategies for Whitetails
by Charles J. AlsheimerA Landmark Book from the Master Whitetail Hunter! In one monumental volume, the acknowledged master of white-tail deer hunting, Charlie Alsheimer, shares a lifetime of experience about the animal he knows and loves so well. Brilliantly illustrated with the author's award-winning photography, Strategies for Whitetails explains not only how to harvest bragging-rights bucks, but how to cultivate land sensibly to produce a trophy herd. Whether you're working on your first deer or your fiftieth, Strategies for Whitetails is a must-have guide.
Straw: Finding My Way
by Darryl Strawberry John Strausbaugh“Darryl has written a profound book on the meaning of celebrity, sports and manhood . . . a riveting and memorable account.” —David ConeFormer New York Met and Yankee slugger Darryl Strawberry has subtitled his autobiography Straw, “Finding My Way”—and his path was never easy. A National League Rookie of the Year, eight-time MLB All Star, and four-time World Series Champion, Strawberry’s baseball achievements were often overshadowed by his struggles off the field. In Straw, he tells it all: his boyhood in Crenshaw, Los Angeles; his rise to baseball superstardom; the high life and low life; his brushes with the law; his triumphant battle over cancer; his religious awakening, and his marriage to the love of his life.“Straw is the story of a guy who had two strikes against him in the middle innings of life and hit one out of the park.” —Reggie Jackson“Straw [has] the virtue of sincerity and of seeming profoundly felt. Its narrator emerges as a real and complex man: humble in the face of his failures, palpably hungry for redemption, and yet still capable of myopia and self-righteousness. You feel for him in a way you never did—at least I never did—when you were merely cheering and/or booing him at Shea.” —The New York Times“If you’re looking for an interesting book about a chaotically interesting life, Straw makes for good reading.” —St. Louis Post-Dispatch
Strawberry Roan (Famous Horse Stories)
by Don LangNo one could keep the champion trotter, David Hal, in as good a mood before a great race as Roscoe. Roscoe had spent the nights before each race with the horse and he had won them all. When the time came for the Spring Handicap, Roscoe was not allowed to remain in the stall with the strawberry roan, and so began the romantic and varied life of the boy and the horse away from the racetrack. The circus, a farm, the grocery business--they tried them all, to find each had its good points and bad. There is humor in the characters and in the incidents. Florabella, the baby pig who insisted on going to church, Plug Ugly the cat, and the bantam rooster are as much a part of the story as the circus publicity man and the grocer who gives Roscoe and Strawberry a job. Here is a vivid picture of the close relationship between a great horse and an endearing young boy by an author who well understands both boys and animals.
The Streak: Lou Gehrig, Cal Ripken Jr., and Baseball's Most Historic Record
by John Eisenberg&“A line-drive hit of a book&” about the Iron Horse and the Iron Man—two legends from two eras of baseball—and the nature of human endurance (The Wall Street Journal).When Cal Ripken Jr. began his career with the Baltimore Orioles at age twenty-one, he had no idea he would someday beat the historic record of playing 2,130 games in a row, a record set forty-two years before by the fabled &“Iron Horse&” of the New York Yankees, Lou Gehrig. Ripken went on to surpass that record by 502 games, and the baseball world was floored. Few feats in sports history have generated more acclaim. But the record spawns an array of questions. When did someone first think it was a good idea to play in so many games without taking a day off? Who owned the record before Gehrig? Whose streak—Gehrig&’s or Ripken&’s—was the more difficult achievement? Through probing research, meticulous analysis, and colorful parallel storytelling, The Streak delves into this impressive but controversial milestone, unraveling Gehrig&’s at-times unwitting pursuit of that goal (Babe Ruth used to think Gehrig crazy for wanting to play every game), and Ripken&’s fierce determination to stay in the lineup and continue to contribute whatever he could even as his skills diminished with age. So many factors contribute to the comparisons between the two men: the length of seasons, the number of teams in the major leagues, the inclusion of nonwhite players, travel, technology, medical advances, and even media are all part of the equation. This is a book that captures the deeply American appreciation—as seen in the sport itself—for a workaday mentality and that desire to be there for the game every time it called.&“It tackles the allure of human endurance and the pitfalls of fame, but it is mostly a baseball book for baseball fans. It succeeds as both a thorough accounting and a love note to the game.&”—The Washington Post
Streak: Joe DiMaggio and the Summer of '41
by Michael SeidelStreak vividly and poignantly tells the story of "Joltin' Joe" DiMaggio's legendary fifty-six-game hitting streak and the last golden summer of baseball before America was engulfed by the maelstrom of the Second World War. That long-lost summer also witnessed other unforgettable events: Ted Williams's quest to bat 400 and Lefty Grove's pursuit of his three-hundredth victory; a sizzling, epic race between the Dodgers and the Cardinals for the National League pennant; and Mickey Owen's infamous passed ball in the fourth game of the World Series. Featuring complete box scores for each game, Streak showcases DiMaggio's crowning achievement, commemorates a baseball season like no other, and invites us to an America in the last moments of its innocence.
The Streak: How Joe DiMaggio Became America's Hero
by Terry Widener Barb RosenstockIn the summer of 1941, Yankee center fielder Joe DiMaggio and his favorite bat, Betsy Ann, begin the longest hitting streak in baseball history. But when Betsy Ann goes missing, will DiMaggio keep hitting? Set on the brink of World War II, this is a spellbinding account of a sports story that united the country and made DiMaggio a hero, at a time when one was profoundly needed. Barb Rosenstock's action-packed text and Terry Widener's powerful illustrations capture DiMaggio's drive as well as his frustration. The book also includes headlines, quotes, stats, and a detailed bibliography.
Streb: How to Become an Extreme Action Hero
by Elizabeth StrebAn inspiring memoir and self-help guide to greatness by the dancer Mikhail Baryshnikov calls &“fearlessness and intelligence combined . . . potent and beautiful.&” Called &“the Evel Knievel of Dance,&” Elizabeth Streb has been pushing boundaries and testing the potential of the human body since childhood. Can she fly? Can she run up walls? Can she break through glass? How fast can she go? With clarity and humor—and with her internationally-renowned dance troupe STREB—she continues to investigate what movement truly is and has come to these conclusions: It&’s off the ground! It creates impact! And it hurts trying to stop! Here, Streb combines memoir and analysis to convey how she became an extreme action dancer and choreographer, developing a form of movement that&’s more NASCAR than modern dance, more boxing than ballet, and more than most people can handle &“in this dizzying, inspirational self-help&” books (Publishers Weekly, starred review).
Street Strategies
by David L. HoughStreet Strategies is a unique collection of street riding savvy gleaned from years of real-life motorcycling. Each page serves as a reminder about a specific hazard and a short lesson designed to help readers avoid an accident. Perfect for the novice and expert alike.
Streetwise Safety for Children
by Mich DepasqualeThis is a book divided into two sections. The first section offers guidance on basic crime prevention. There is specific advice on a variety of topics, from tips on securing your home to teaching your children how to identify a threatening situation, and even on how to deal with a playground bully. The second section provides proven, easy-to-learn self-defense techniques that every child should know. A simple swing of a lunch box or a book bag when confronted by an abductor could prevent an unthinkable tragedy.
Strength and Conditioning: A Concise Introduction
by John CissikStrength and Conditioning: A Concise Introduction offers a concise but comprehensive overview of training for athletic performance. Introducing essential theory and practical techniques in all of the core areas of athletic training, the book clearly demonstrates how to apply fundamental principles in putting together effective real-world training programs. This book encourages students and professionals to think critically about their work and to adopt an evidence-based approach. It explains the inter-dependence of aspects of training such as needs analysis, assessment, injury, competition level, athlete age and program design, and it fully explains how those aspects should be integrated. Strength and Conditioning is an accessible, engaging and reflective introduction to the theory and application of strength and conditioning programs. Including clear step-by-step guidance, suggestions for further reading, and detailed sport-specific examples, this is the perfect primer for any strength and conditioning course or for any professional trainer or coach looking to refresh their professional practice. Included in the second edition are in-depth descriptions of free weights, kettlebells, heavy ropes, speed, agility, horizontal force production training, as well as updated research from the strength and conditioning field. Programming chapters and real-world programs provide examples of how to incorporate all the modern strength and conditioning tools. This is the perfect primer for any strength and conditioning course or for any professional trainer or coach looking to refresh their professional practice.
Strength and Conditioning for Golf: A Guide for Coaches and Players
by Alex BlissThe game of golf has changed dramatically over the last 20 years, with powerful, big-hitting players dominating at the elite level. With limitation and regulation of equipment being mandated by the R&A, players are increasingly looking to alternative options to increase their physicality to improve likelihood of winning. This is an area in which adding strength and conditioning training to a golfer’s training programme will help to benefit performance. However, many players and coaches lack confidence or knowledge to train with strength and conditioning techniques, which is where this book, focusing on strength and conditioning and its application in golf, will help. Strength and Conditioning for Golf provides golfers and coaches with the evidence and practical suggestions to ensure that the choices they make about their training are informed and objective. This new volume examines why strength and conditioning techniques and principles are important for modern golf, blending scientific principles with real-world, practical advice and tips. Strength and Conditioning for Golf is of interest to golfers and coaches of all levels, as well as being of interest to researchers, students and coaches in the fields of; strength and conditioning, fitness and training, performance analysis, skill acquisition and other related sport science disciplines.
Strength and Conditioning for Sports Performance
by Ian Jeffreys and Jeremy MoodyAn effective strength and conditioning program is an essential component of the preparation of any athlete or sportsperson. Strength and Conditioning for Sports Performance is a comprehensive and authoritative introduction to the theory and practice of strength and conditioning, providing students, coaches and athletes with everything they need to design and implement effective training programs. Revised and updated for a second edition, the book continues to include clear and rigorous explanations of the core science underpinning strength and conditioning techniques and give detailed, step-by-step guides to all key training methodologies, including training for strength, speed, endurance, flexibility and plyometrics. The second edition expands on the opening coaching section as well as introducing an entirely new section on current training methods which includes examining skill acquisition and motor learning. Throughout the book the focus is on the coaching process, with every chapter highlighting the application of strength and conditioning techniques in everyday coaching situations. Strength and Conditioning for Sports Performance includes a unique and extensive section of sport-specific chapters, each of which examines in detail the application of strength and conditioning to a particular sport, from soccer and basketball to golf and track and field athletics. The second edition sees this section expanded to include other sports such as rugby union, rugby league and American football. The book includes contributions from world-leading strength and conditioning specialists, including coaches who have worked with Olympic gold medallists and international sports teams at the highest level. Strength and Conditioning for Sports Performance is an essential course text for any degree-level student with an interest in strength and conditioning, for all students looking to achieve professional accreditation, and an invaluable reference for all practising strength and conditioning coaches.
Strength and Conditioning for Sports Performance
by Ian Jeffreys Jeremy MoodyAn effective strength and conditioning program is an essential component of the preparation of any athlete or sportsperson. Strength and Conditioning for Sports Performance is a comprehensive and authoritative introduction to the theory and practice of strength and conditioning, providing students, coaches and athletes with everything they need to design and implement effective training programs. The book includes a clear and rigorous explanation of the core science underpinning strength and conditioning techniques and gives a detailed, step-by-step guide to all of the key training methodologies, including training for strength, speed, endurance, agility, flexibility as well as plyometrics. Throughout the book the focus is on the coaching process, with every chapter highlighting the application of strength and conditioning techniques in everyday coaching situations. The book also includes a unique and extensive section of sport-specific chapters, each of which examines in detail the application of strength and conditioning to a particular sport, from soccer and basketball to golf and track and field athletics. The book includes contributions from world-leading strength and conditioning specialists in every chapter, including coaches who have worked with Olympic gold medallists and international sports teams at the very highest level. Strength and Conditioning for Sports Performance is an essential course text for any degree level student with an interest in strength and conditioning, for all students looking to achieve professional accreditation, and an invaluable reference for all practising strength and conditioning coaches.