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Here's the Pitch: The Amazing, True, New, and Improved Story of Baseball and Advertising
by Roberta J. NewmanIn the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience.Here’s the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising. Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball’s celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments.Here’s the Pitch tells the story of the development of American and an increasingly international culture through the marriage between Mad Men and The Boys of Summer that made for great copy, notable TV advertisements, and lively social media, and shows how baseball’s relationship with advertising is stronger than ever.
Heritage and the Olympics: People, Place and Performance
by Sean Gammon, Gregory Ramshaw and Emma WatertonThe Olympic Games have evolved into the most prestigious sport event on the planet. As a consequence, each Games generates more and more interest from the academic community. Sociology, politics, geography and history have all played a part in helping to understand the meanings and implications of the Games. Heritage, too, offers invaluable insights into what we value about the Games, and what we would like to pass on to future generations. Each Olympic Games unquestionably represents key life-markers to a broad audience across the world, and the great events that take place within them become worthy of remembrance, celebration and protection. The more tangible heritage features are also evident; from the myriad artefacts and ephemera found in museums to the celebratory symbolism of past Olympic venues and sites that have become visitor attractions in their own right. This edited collection offers detailed and thought-provoking examples of these heritage components, and illustrates powerfully the breadth, passion and cultural significance that the Olympics engender.This book was published as a special issue of the International Journal of Heritage Studies.
Hero Maker: A Hollywood Trainer's REAL Guide to Getting the Body You've Always Wanted
by Duffy GaverA breakout training and fitness book by Hollywood trainer and former Navy SEAL, Duffy Gaver, featuring the tried and true workouts used by movie stars like Chris Pratt and Brad Pitt.Former Marine sniper and ex-navy Seal, Duffy Gaver is the unsung hero of Hollywood. As a master trainer to the stars, he has transformed the bodies of actors such as Chris Hemsworth, Chris Pratt, Scarlett Johanson, Brad Pitt and many others. He is a Hero-Maker. He gets the most out of his clients by making them rethink their lives. For Duffy, the fitness industry sells a myth: it's all about the latest and greatest fads. Back in 1965, Larry Scott won the first Mr. Olympia. There was no Nike. No thermogenic products. No supplement industry. How did he do it then? With his will, his discipline, his desire. The things that big businesses can't manufacture. The first four minute mile, the first iron man triathlon, and the first world's strongest man all took place before 99% of today's companies even existed. What does this prove? None of this stuff is necessary. Inside Hero Maker, Duffy Gaver shares the knowledge and motivational sit-downs that get his stars to take hold of their own bodies. None of these stars bought their way to their impressive physiques; they earned it with old fashioned work and dedication. He will tell you what you need to do to look super heroic, and he will show you how you too can do this if you put yourself to the task. Inside, you will also find some of his game-changing workouts to help get you there.
Hero for a Season
by Nancy Simpson LeveneNine-year-old T.J. receives God's help in unexpected ways when he collects cans to recycle for cash to help his soccer teammate Ricky Rodriquez and his family, who are experiencing both bad luck and discrimination.
Heroes
by Ray RobertsonPeter Bayle—heavy drinker, philosopher, scholar, anemic lover—is in Kansas, writing a feature on middle America's newfound love for hockey. There he meets a morphine-injecting reverend, a reviled reporter, and a drug salesman; obsessed by his self-destructive new friends, Bayle abandons the project and returns home to confront a future and a girlfriend he may no longer want.
Heroes Off the Field: Using Sports to Change the World (Fountas & Pinnell Classroom, Guided Reading Grade 6)
by James BuckleyNIMAC-sourced textbook
Heroes are Forever: The Life and Times of Celtic Legend Jimmy McGrory
by John CairneyJames Edward McGrory (1904-82) is a Celtic legend, remembered today as the greatest goal-scorer in the history of Scottish football. His record of 550 goals in his 15-year career at Parkhead from 1922 to 1937 is unlikely to be surpassed and will stand forever as a memorial to a player who was a typical product of the period between the two world wars. At a depressing time when wages were low and work was scarce, his feats on the field provided a welcome and much-needed escape for the thousands of ordinary, cloth-capped Scottish working men who packed the dirt terracing to cheer on every move he made. Heroes are Forever tells the full story of McGrory's life and career, and is set against the vividly drawn background of the inter-war period. It is a portrait of a loyal, modest and inspirational man who lifted the hearts of his countrymen and raised the spirits of a nation. It was he, after all, who by scoring twice for Scotland in 1933 provoked the original 'Hampden Roar'.
Heroic Animals: 100 Amazing Creatures Great and Small
by Clare BaldingBobbie the Wonder dog crossed more than 2,500 miles of plains, desert and mountains to find his way home - and became the inspiration for Lassie. Cher Ami the pigeon, despite being shot twice, delivered a message that saved the lives of 194 soldiers in 1918.Trakr the police dog spent two days exhaustively searching Ground Zero and found the last survivor of the 9/11 attacks.Ever since Alexander the Great named a city after the horse who saved his life in battle (and another after his dog), human history wouldn't be the same without the awe-inspiring tales of amazing animals.Now BAFTA-winning presenter, no. 1 bestselling author and all-round national treasure Clare Balding picks out the most heroic and heartwarming (and sometimes hilarious) animals from history and tells their stories. From Simon the sea cat to Greyfriars Bobby's 14-year vigil over his master's grave, to the elephant that saved a small girl and Paul the World-Cup-predicting octopus, Heroic Animals brings to life incredible feats and moving moments which highlight the timeless special bond between human and animal.
Heroic Animals: 100 Amazing Creatures Great and Small
by Clare BaldingBobbie the Wonder dog crossed more than 2,500 miles of plains, desert and mountains to find his way home - and became the inspiration for Lassie. Cher Amithe pigeon, despite being shot twice, delivered a message thatsaved the lives of 194 soldiers in 1918.Trakr the police dog spent two days exhaustively searching Ground Zero and found the last survivor of the 9/11 attacks.Ever since Alexander the Great named a city after the horse who saved his life in battle (and another after his dog), human history wouldn't be the same without the awe-inspiring tales of amazing animals.Now BAFTA-winning presenter, no. 1 bestselling author and all-round national treasure Clare Balding picks out the most heroic and heartwarming (and sometimes hilarious) animals from history and tells their stories. From Simon the sea cat to Greyfriars Bobby's 14-year vigil over his master's grave, to the elephant that saved a small girl and Paul the World-Cup-predicting octopus, Heroic Animals brings to life incredible feats and moving moments which highlight the timeless special bond between human and animal.
Heroic Animals: 100 Amazing Creatures Great and Small
by Clare Balding100 of the most heroic, inspirational (and sometimes hilarious) animals from history, brought to life by national treasure, Clare Balding.Bobbie the Wonder dog crossed more than 2,500 miles of plains, desert and mountains to find his way home - and became the inspiration for Lassie. Cher Ami the pigeon, despite being shot twice, delivered a message that saved the lives of 194 soldiers in 1918.Trakr the police dog spent two days exhaustively searching Ground Zero and found the last survivor of the 9/11 attacks.Ever since Alexander the Great named a city after the horse who saved his life in battle (and another after his dog), human history wouldn't be the same without the awe-inspiring tales of amazing animals.Now BAFTA-winning presenter, no. 1 bestselling author and all-round national treasure Clare Balding picks out the most heroic and heartwarming (and sometimes hilarious) animals from history and tells their stories. From Simon the sea cat to Greyfriars Bobby's 14-year vigil over his master's grave, to the elephant that saved a small girl and Paul the World-Cup-predicting octopus, Heroic Animals brings to life incredible feats and moving moments which highlight the timeless special bond between human and animal.(P)2020 Hodder & Stoughton Limited
Heroine
by Mindy McGinnisAn Amazon Best Book of the Month! A captivating and powerful exploration of the opioid crisis—the deadliest drug epidemic in American history—through the eyes of a college-bound softball star. Edgar Award-winning author Mindy McGinnis delivers a visceral and necessary novel about addiction, family, friendship, and hope. When a car crash sidelines Mickey just before softball season, she has to find a way to hold on to her spot as the catcher for a team expected to make a historic tournament run. Behind the plate is the only place she’s ever felt comfortable, and the painkillers she’s been prescribed can help her get there.The pills do more than take away pain; they make her feel good. With a new circle of friends—fellow injured athletes, others with just time to kill—Mickey finds peaceful acceptance, and people with whom words come easily, even if it is just the pills loosening her tongue.But as the pressure to be Mickey Catalan heightens, her need increases, and it becomes less about pain and more about want, something that could send her spiraling out of control.
Hers for a Night
by Kate WalkerFor twenty-four hours only...Lucas Mallory-star attraction of a celebrity charity auction. Tall, dark, handsome and fabulously wealthy, he was every woman's dream date.Georgia Harding-successful businesswoman. She wanted to impress her father at his sixtieth birthday party by taking along the perfect man-so she bid for Lucas!Warned about his reputation, Georgia told herself that he wasn't her type. But she hadn't bargained on Lucas's lethal sex appeal-or his determination to give her value for money....
Het ultieme Lichaamsgewicht training - 50+ Geavanceerd lichaamsgewicht Krachttraining oefeningen blootgelegd (Boek één)
by The BlokeheadDit boek is bedoeld om 50+ Advanced Body Weight Strength Training Exercises te presenteren. Het bevat gedetailleerde stapsgewijze instructies voor het uitvoeren van elk van de oefeningen. Dit boek onderzoekt ook de gewijzigde vormen van sommige lichaamsgewicht oefeningen die worden gebruikt in sporttraining. Voor elk van de oefeningen in dit boek zijn slechts minimale gereedschappen nodig, zoals stoelen, touwen en tralies. De beoefenaars kunnen de tools altijd vervangen door vergelijkbare items die thuis beschikbaar zijn. Het is niet nodig om in een sportschool te gaan voor deze oefeningen. Ze kunnen thuis of in de achtertuin worden gedaan. Veel plezier met lezen!
Hey L'il D! Take the Court
by Bob Lanier Heather Goodyear Desire GroverLittle Apple shoots and scores with this new early chapter book series loosely based on NBA all-star Bob Lanier's childhood adventures!! L'il D loves watching his dad play basketball every Sunday at the park. He knows that someday he'll be a star shooter, too - and he practices all the time. But when his sworn enemy takes over the school court at recess, L'il Dobber and his friends have nowhere to play. L'il D is torn. He wants to play his favorite sport, but also to follow his dad's example of good sportsmanship. As he struggles to do what's right, L'il Dobber realizes that before his days of b-ball glory, he's got a lot to learn about sportsmanship, being a team player, and that big word his dad is always using - respect.
Hey Ranger 2: More True Tales of Humor and Misadventure from the Great Outdoors
by Jim BurnettIn this sequel to the wildly successful "Hey Ranger: True Tales of Humor and Misadventure from America's National Parks," former ranger Jim Burnett casts his net globally in search of the most outrageous and humorous stories of man in his eternal quest to experience the natural world. Told in Burnett's classic, folksy, conversational style, Hey Ranger 2 will not disappoint as the follow-on to what has become a campground classic.
Hey Ranger!: True Tales of Humor and Misadventure from America's National Parks
by Jim BurnettIn his thirty years with the National Park Service, Jim Burnett has seen it all: boat ramp mishaps that have sent cars into the water; skunks in the outhouse and bears at the dumpster; visitors looking for the bridge over the Grand Canyon.
Hey Rube: Blood Sport, the Bush Doctrine, and the Downward S
by Hunter S. ThompsonSports, politics, and sex collide in Hunter S. Thompson's wildly popular ESPN.com columns. From the author of Fear and Loathing in Las Vegas and father of "Gonzo" journalism comes Hey Rube.Insightful, incendiary, outrageously brilliant, such was the man who galvanized American journalism with his radical ideas and gonzo tactics. For over half a century, Hunter S. Thompson devastated his readers with his acerbic wit and uncanny grasp of politics and history. His reign as "The Unabomber of contemporary letters" (Time) is more legendary than ever with Hey Rube. Fear, greed, and action abound in this hilarious, thought-provoking compilation as Thompson doles out searing indictments and uproarious rants while providing commentary on politics, sex, and sports--at times all in the same column. With an enlightening foreword by ESPN executive editor John Walsh, critics' favorites, and never-before-published columns, Hey Rube follows Thompson through the beginning of the new century, revealing his queasiness over the 2000 election ("rigged and fixed from the start"); his take on professional sports (to improve Major League Baseball "eliminate the pitcher"); and his myriad controversial opinions and brutally honest observations on issues plaguing America-including the Bush administration and the inequities within the American judicial system. Hey Rube gives us a lasting look at the gonzo journalist in his most organic form-unbridled, astute, and irreverent.
Hey Rube: Modern History from the Sports Desk
by Hunter S. ThompsonSPORTS, POLITICS, AND SEX COLLIDE IN HUNTER S. THOMPSON'S WILDLY POPULAR ESPN.COM COLUMNS. Insightful, incendiary, outrageously brilliant, such was the man who galvanized American journalism with his radical ideas and gonzo tactics. For over half a century, Hunter S. Thompson devastated his readers with his acerbic wit and uncanny grasp of politics and history. His reign as "The Unabomber of contemporary letters" (Time) is more legendary than ever with Hey Rube. Fear, greed, and action abound in this hilarious, thought-provoking compilation as Thompson doles out searing indictments and uproarious rants while providing commentary on politics, sex, and sports -- at times all in the same column. With an enlightening foreword by ESPN executive editor John Walsh, critics' favorites, and never-before-published columns, Hey Rube follows Thompson through the beginning of the new century, revealing his queasiness over the 2000 election ("rigged and fixed from the start"); his take on professional sports (to improve Major League Baseball "eliminate the pitcher"); and his myriad controversial opinions and brutally honest observations on issues plaguing America -- including the Bush administration and the inequities within the American judicial system. Hey Rube gives us a lasting look at the gonzo journalist in his most organic form -- unbridled, astute, and irreverent.
Hey, Tiger—You Need to Move Your Mark Back: 9 Simple Words that Changed the Game of Golf Forever
by Steve Scott Tripp BowdenExperience the thrill, twenty-five years later, of Steve Scott's epic finals match against Tiger Woods in the 1996 United States Amateur Championship! In August of &‘96, Steve Scott went head to head against Tiger Woods at Pumpkin Ridge Golf Club in the finals of the US Amateur Championship. Five thousand three hundred forty-five players whittled down to two. Scott found himself a surprising 5-up after the first 18, but at hole 35 Tiger squared the grueling match with an improbable 40-foot birdie putt. With the result coming down to the last hole, the difference in the outcome actually came earlier, when Scott reminded Woods to move his mark back to its rightful place on hole 34. Had Scott not done the morally correct thing, Tiger would have been penalized and, in turn, not have won three straight U.S. Amateur Championships (something not even the great Jack Nicklaus or legendary Bobby Jones had done), forever changing the course of Tiger&’s career and golf history.In Hey, Tiger—You Need to Move Your Mark Back, Scott teams up with esteemed storyteller Tripp Bowden to explain, twenty-five years later, what led to that life-changing moment and to describe, in his own words, the exhilaration of that &‘96 U. S. Amateur Championship and how it ultimately changed golf history and the two competitors' lives.Forever.Hey Tiger—You Need to Move Your Mark Back is a story for the ages for golf fans looking for an unlikely new perspective on the greatest game in the world.
Hi Mom, Send Sheep!
by David Robinson Tim DerkAt 47, Tim Derk had long been the San Antonio Spur's crowd-pleasing Coyote and was widely regarded as the NBA's funniest, most inventive mascot. Then, as the Spurs were headed toward their third championship, Derk suffered a massive stroke and his seemingly charmed existence was shattered. Here, he recounts his courageous battle to recover from the stroke's devastating impact, both on his body and his career. Amusing reminiscences of Spurs' players and owners, and of his own on-court hijinks, enliven Derk's uplifting tale of stroke survival.
Hi Mom, Send Sheep!
by David Robinson Tim DerkAt 47, Tim Derk had long been the San Antonio Spur's crowd-pleasing Coyote and was widely regarded as the NBA's funniest, most inventive mascot. Then, as the Spurs were headed toward their third championship, Derk suffered a massive stroke and his seemingly charmed existence was shattered. Here, he recounts his courageous battle to recover from the stroke's devastating impact, both on his body and his career. Amusing reminiscences of Spurs' players and owners, and of his own on-court hijinks, enliven Derk's uplifting tale of stroke survival.
Hidden History of Clemson Football (Sports)
by Will VandervortFrom its auspicious start in 1896 to being on top of the college football world under Dabo Swinney, Clemson Football is one of the more colorful programs in all of college football. Learn how the program got its start in 1896 with a donation of land. Discover the beginning of the IPTAY program. Find out the origin of the Tiger paw and the tradition of the Clemson two-dollar bill. And, of course, get the backstage look at the "good ol' fashioned hate" that makes the Clemson-Carolina rivalry such a passionate one. Author Will Vandervort provides a behind-the-scenes look at Clemson Football's small beginnings to its current elite status as a three-time national champion and college football power under Swinney.
Hidden History of Cleveland Sports (Sports)
by Marc BonaCleveland sports history goes well beyond The Shot, The Fumble, The Drive and so many other ignoble moments. Many of the city's most illustrious sports tales are long-forgotten chapters of tribulations and tragedy, of fleeting fame and enduring milestones. There are forgotten firsts, such as football's first pass and the invention of baseball's slider having ties to Cleveland. There are overshadowed tragedies like a fatal crash involving an Indians pitcher occurring the same year two of the team's hurlers were killed in a high-profile boating accident. And then there are the near misses--like George Steinbrenner coming within seconds of owning the Indians and a famous musician who almost became a Cleveland Brown. From basketball to boxing, hockey to Heisman, journalist Marc Bona chronicles more than a century of unremembered tales.
Hidden History of Horse Racing in Kentucky (Hidden History Ser.)
by Foster Ockerman Jr.A behind-the-scenes history of the Bluegrass State&’s iconic sport. Horse racing and the Commonwealth of Kentucky are synonymous. The equine industry in the state dates as far back as the eighteenth century, and some of that history remains untold. The Seventeenth Earl of Derby made the trip from England to Louisville for the famed Kentucky Derby. Many famous African American jockeys grew up in the area but fled to Europe during the Jim Crow era. Gambling on races is a popular pastime, but betting in the early days caused significant changes in the sport. Hidden History of Horse Racing in Kentucky details the rich and the lesser-known history at the tracks in the Bluegrass State.
Hidden History of Twin Cities Sports (Sports)
by Joel RippelTwin Cities sports fans are well-versed in disappointment, but the last 120 years of Minneapolis and St. Paul sports have also produced forgotten milestones. Most know of the Vikings' Super Bowl woes and the Twins' record-setting postseason losing streak. Few know that the first full-time college basketball coach originated here and that a Babe Ruth home run record supplanted a local player's achievement. Fewer still know about near misses like John Wooden almost becoming the University of Minnesota basketball coach in 1948 and Billie Jean King turning down an offer to join the Twin Cities' World Team Tennis franchise. Longtime Twin Cities journalist Joel Rippel documents these subjects and other forgotten or unheralded stories.