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Into the Clouds (Scholastic Focus): The Race To Climb The World's Most Dangerous Mountain

by Tod Olson

A nail-biting tale of survival and brotherhood atop one of the world's most dangerous mountains.This fast-paced, three-part narrative takes readers on three expeditions over 15 years to K2, one of the deadliest mountains on Earth. Roped together, these teams of men face perilously high altitudes and battering storms in hopes of reaching the summit. As each expedition sets out, they carve new paths along icy slopes and unforgiving rock, creating camps on ledges so narrow they fear turning over in their sleep.But disaster strikes -- in 1939, four men never make it down the mountain. Fourteen years later, a man develops blood clots in his legs at 25,000 feet, leaving his team with no safe path off the mountain. Filled with displays of incredible strength and heart-stopping danger, Into the Clouds tells the incredible stories of the men whose quest to conquer a mountain became a battle to survive the descent.

Into the Game! (A Stepping Stone Book(TM))

by Nick Eliopulos

The first official chapter book series based on Minecraft!Five young Minecraft players in the real world find themselves transported inside the game they love. But now it's not a game--and they will have to use everything they know to explore, build, and survive! This illustrated hardcover series will thrill and engage fans of Minecraft and action-packed fantasy stories alike.

Into the Great Outdoors: Fly Fishing for Kids (Into The Great Outdoors Ser.)

by Tyler Omoth

Into the Great Outdoors: Pheasant Hunting for Kids (Into The Great Outdoors Ser.)

by Jeff C. Young

Into the Ice: The Northwest Passage, the Polar Sun, and a 175-Year-Old Mystery

by Mark Synnott

New York Times bestselling author Mark Synnott has climbed with Alex Honnold. He&’s scaled Mount Everest. He's pioneered big-wall first ascents, including the north-west face of the mile-high Great Trango Tower, and skied monster first descents. But in 2022, he realized there was a dream he&’d yet to achieve: to sail the Northwest Passage in his own boat-- a feat only four hundred or so sailors have ever accomplished—and in doing so, try to solve the mystery of what happened to legendary nineteenth-century explorer Sir John Franklin and his ships, HMS Erebus and Terror. Only a few hundred vessels have ever transited the Northwest Passage, and substantially fewer have done so in a fiberglass-hulled boat like Polar Sun. But Mark was determined to return to the Arctic, where he cut his teeth as a young climber, and in the process investigate one of the great mysteries of exploration: What really happened to Sir John Franklin and his entire 128-man crew, which disappeared into these ice-strewn waters 175 years ago? In this pulse-pounding travelogue, Mark Synnott paints a vivid portrait of the Arctic, which is currently warming twice as fast as any other part of our planet. He weaves its history and people into the first-person account of his epic journey through the Northwest Passage, searching for Franklin's tomb along the way-- all while trying to avoid a similar fate. In Into the Ice, Mark and his crew race against time and treacherous storms in search of answers to the greatest mystery of all time: What is it that drives someone to risk it all in the name of exploration?

Into the Light: A Complete History of Sunderland Football Club

by Roger Hutchinson

Into the Light reveals the full thrilling story of Sunderland Football Club - charting the club's progress from being the first great team to dominate the Football League, to the squad which returned to the top of English soccer at the dawn of the new millennium. Hutchinson traces a journey from Newcastle Road to the Stadium of Light by way of Roker Park. The early days of the Team Of All The Talents - the side in red-and-white stripes which took the English League by storm, breaking records and their opponents' hearts year after brilliant year - are brought vividly to life for the first time. Great goalscorers like Johnny Campbell and Jimmy Gillespie and sensational goalkeepers such as the legendary Ned Doig stride out of the pages of Into The Light; and the figures whose brilliance made Roker roar - from Len Shackleton and Brian Clough to the modern greats - are vividly portrayed. League successes came easily and early to Sunderland. Into The Light explores the club's devotion to winning trophies with style. The long - and finally triumphant - quest for FA cup victories is followed game by game. The heartbreaks and disappointments are also here in this see-saw ride through 120 years of English football, which ends as it began - right at the very top. This is the history of a football club and more - it is the tale of British soccer.

Into the Red: Liverpool FC and the Changing Face of English Football

by John Williams

After a decade in football wilderness, weighed down by the legacy of unmatched domestic and European successes in the 1970s and ’80s, Liverpool Football Club – under new French coach Gérard Houllier and forward-looking chief executive, Rick Parry – face up to the huge challenge of building a new team and a successful modern club at Anfield fit for the twenty-first century.But change is never easy and a rough ride lies ahead. Hard-headed and controversial, Houllier and his policies are proving contentious: changing the dressing-room culture which has been central to the club’s earlier successes and his policy of player rotation, to name just two. So how does this new coaching guru, with a strong personal attachment to both the city and the club, see the future of the game and Liverpool’s place in it? And do the fans of the club – its lifeblood – share Houllier’s vision of a borderless international football squad and a more pragmatic, less flamboyant approach to playing the modern game?Into the Red charts the place of football in the city of Liverpool, along with some of the reasons for the club’s dramatic fall from grace. It also reports on the extraordinary ‘revival’ season for Liverpool FC in 2000–01 as the club battled, uniquely, in Europe and at home for honours across four different fronts, and on season 2001–02, a dramatic one for Houllier in particular. It includes comment from some of the key protagonists at Anfield as Liverpool FC begins to build, on and off the pitch, an exciting new footballing era for the club, dragging it into the new millennium and ultimately challenging the great football epochs of the team’s history under legends such as Shankly, Paisley and Fagan.

Into the Rip: How the Australian Way of Risk Made My Family Stronger, Happier ... and Less American

by Damien Cave

When Damien Cave brought his young family to Sydney to set up the New York Times&’ Australian Bureau, they encountered the local pursuits of Nippers and surfing – and a completely different approach to risk that changed the way they lived their lives. Damien Cave has always been fascinated by risk. Having covered the war in Iraq and moved to Mexico City with two babies in nappies, he and his wife Diana thought they understood something about the subject. But when they arrived in Sydney so that Cave could establish The New York Times&’s Australia Bureau, life near the ocean confronted them with new ideas and questions, at odds with their American mindset that risk was a matter of individual choices. Surf-lifesaving and Nippers showed that perhaps it could be managed together, by communities. And instead of being either eliminated or romanticised, it might instead be respected and even embraced. And so Cave set out to understand how our current attitude to risk developed – and why it&’s not necessarily good for us.Into the Rip is partly the story of this New York family learning to live better by living with the sea and it is partly the story of how humans manage the idea of risk. Interviewing experts and everyday heroes, Cave asks critical questions like: Is safety overrated? Why do we miscalculate risk so often and how can we improve? Is it selfish to take risks or can more exposure make for stronger families, citizens and nations? And how do we factor in legitimate fears and major disasters like Cave has covered in his time here: the Black Summer fires; the Christchurch massacre; and, of course, Covid? The result is Grit meets Phosphorescence and Any Ordinary Day – a book that will change the way you and your family think about facing the world&’s hazards. &‘The inspiring, hilarious story of how Damien Cave became a life-saver – only to find that the life he saved was his own.&’ Richard Glover 'It often takes a stranger&’s eyes to see our own country clearly. By plunging into the Sydney surf, Damien Cave peered into the Australian soul. What he found there – courage, grit, community – is welcome news when our lives and our core values have never seemed so precarious.' Geraldine Brooks &‘Into the Rip is a beautiful tale of one family trying to figure things out – and, at the same time, a brilliant synthesis of a century of psychological science on how all of us can learn to dive headfirst into challenges, grow and adapt, and ultimately do well in life.&’ Angela Duckworth, New York Times bestselling author of Grit 'Cave&’s viewfinder – the notion of risk – is perfect for our times.' Malcolm Knox &‘A big-hearted account of a wild and wonderful ride into a new culture and a new way to live.&’ Anna Funder

Into the Unknown: High Adventure and Hard Lessons Exploring the World's Great, Lost Wilderness Rivers

by Michael P. Ghiglieri

Veteran wilderness guide Michael P. Ghiglieri takes you into the unknown—among white-water rapids, crocodiles, hippos, gorillas, lions, and impossible waterfalls. His riveting memoir not only serves up true high adventure, it also presents the ecology, natural history, conservation (or the lack of it), and exploration history of nine far-flung wilderness regions across the globe—including the never-to-be-repeated white-water run on the Colorado River through the Grand Canyon during the Bureau of Reclamation’s 1983 super flood of ninety-seven thousand cubic feet per second; the first summit-to-sea descent of the Alas River exploring Sumatra’s new Gunung Leuser National Park, a last redoubt for wild orangutans and other rare species; and the “impossible” run of the Alsek River from the Yukon to Alaska in the world’s largest international conservation area.Into the Unknown reveals what the natural world looks like through a professional’s eyes during “adventure” travel, when things start sliding toward the edge. This insider memoir recounts ten sagas of extreme expeditions into Earth’s most amazing wilderness regions to illustrate their realities, science, allure, history, risks to life and limb, and ultimate fates. Many of these regions have now vanished to “progress.” Others are imperiled. Only a few are protected. But all are, or were, places where exotic beauty and danger are inseparable.

Into the Wind

by William Loizeaux

A character-driven novel about the unlikely friendship between a 10-year-old boy and an elderly woman. The old woman badgers the boy into taking her sailing, but when the weather turns bad, it becomes a wild sail. It becomes the last trip before she goes into the hospital where she dies: but not before the two of them share memories of their last sail together. Hazel helps build the boy's confidence during a tough time in his home life. Both moving and joyful, Into the Wind is a poignant story about loss and love in a boy's life, and the surprising and sustaining bonds that can grow between the old and young.

Introducing the Core: Demystifying the Body of an Athlete

by Michael J. Bradley Rob Gordon Marc J. Philippon Adam C. Zoga Alexander E. Poor Johannes B. Roedl Jim McCrossin Alex McKechnie

There is no more important area of the body for an athlete than the core, the region of our body from our chest to our knees. The core is our engine, our hub of activity. Strength there makes life easier for shoulders and knees. It produces speed and explosiveness. Endurance and grit.The core is so important. So why has it remained such a medical mystery?This book will explain that.Introducing the Core: Demystifying the Body of an Athlete traces the arc of the journey from injury to restoration of power to the return to normal life.Dr. William Meyers is the nation’s foremost authority on core health. Along with over 40 world-renowned expert contributors, Dr. Meyers explains how the core functions through stories from his work in locker rooms, the operating room, and the playing fields of elite athletes, giving readers a thorough understanding of the core’s widespread influence on athleticism and the human anatomy.The book: Dissects the events that led Dr. Meyers and his team of experts to their new appreciation of this anatomy Brings multiple world-renowned arthroscopists into the overall core picture, providing their perspectives on how the core works, with the pubic bone as “the sun” of the body’s universe Offers insight into the many causes of pelvic pain, demonstrating why the term “sports hernia,” should be banished forever Emphasizes the fact that a wide spectrum of professionals treat the core -- from traditional surgeons to alternative therapists Brings it all together and proposes a new future, and perhaps a new medical specialty, that is the core “Strength, power, and endurance all flow from the core. This book, and the work Bill Meyers has done in the field, will bring good core health to the forefront and help everyone—elite athletes and others.”—Michael William Krzyzewski“Even in baseball, injury patterns in the shoulder and elbow are related to core imbalance. This book has been needed for a long time… Bill has helped the idea of core strength become more popular, and this book could be what is needed to get it more attention.”—James Rheuben Andrews, MD“To understand the core, you must put on new eyes.” —Marshawn Lynch

Introduction to Baguazhang: From Circle Walking to Advanced Practices

by Kent Howard

This clear, step-by-step guide to the fundamentals of Bagua Zhang lays out the principles, practices, and underlying philosophy of this cerebral and sophisticated Chinese internal martial art. Leading readers from the most basic precepts of Bagua Zhang practice to advanced techniques, Kent Howard draws on his deep understanding of the art and his decades of teaching to set students on a path toward mastery. While Bagua Zhang is often perceived as a complex martial art that is difficult to learn, Howard breaks it down into clear and easily absorbed principles and exercises that beginners can master and incorporate into higher levels of practice at their own pace. Numerous easy-to-follow photographs illustrate core practices such as circle-walking, post standing, and palm changes, as well as foundandational techniques of posture and alignment, fluid motion, generating whole-body power, absorbing and redirecting energy, striking while in motion, and much more. In addition to providing a solid foundation for a lifetime practice, Bagua Zhang Fundamentals also offers more advanced practitioners valuable tips on how to increase their knowledge and understanding of this multifaceted martial art.

Introduction to Cardiopulmonary Exercise Testing

by Robb W. Glenny H. Thomas Robertson Andrew M. Luks

Cardiopulmonary exercise testing is an important diagnostic test in pulmonary medicine and cardiology. Capable of providing significantly more information about an individual's exercise capacity than standard exercise treadmill or 6-minute walk tests, the test is used for a variety of purposes including evaluating patients with unexplained exercise limitation or dyspnea on exertion, monitoring disease progression or response to treatment, determining fitness to undergo various surgical procedures and monitoring the effects of training in highly fit athletes. Introduction to Cardiopulmonary Exercise Testing is a unique new text that is ideal for trainees. It is presented in a clear, concise and easy-to-follow manner and is capable of being read in a much shorter time than the available texts on this topic. Chapters describe the basic physiologic responses observed during sustained exercise and explain how to perform and interpret these studies. The utility of the resource is further enhanced by several sections of actual patient cases, which provide opportunities to begin developing test interpretation skills. Given the widespread use of cardiopulmonary exercise testing in clinical practice, trainees in pulmonary and critical care medicine, cardiology, sports medicine, exercise physiology, and occasionally internal medicine, will find Introduction to Cardiopulmonary Exercise Testing to be an essential and one of a kind reference.

Introduction to Exercise Science

by Dona J. Housh Glen O. Johnson Terry J. Housh

The fourth edition of this book is designed to introduce students to the many areas of study and possible professions in the field of exercise science, whether in an academic setting, at a fitness or sport venue, or in an organization such as the Centers for Disease Control & Prevention. Readers who plan to pursue careers in fields such as exercise physiology, athletic training, nutrition, strength and conditioning, or exercise/sport psychology will find coverage of the major areas of study in exercise science. Each chapter was written by one or more expert in that particular field. The book as a whole offers an excellent balance of theory, research, and application.

Introduction to Exercise Science

by Dona J. Housh Glen O. Johnson Terry J. Housh

The fifth edition of Introduction to Exercise Science introduces students to every core area of study in the discipline. It comprises concise chapters which introduce the history, key lines of inquiry relating to both health and performance, technology, certifications, professional associations, and career opportunities associated with each area. No other book offers such a wide-ranging, evidence-based introduction to exercise science. Written by leading and experienced experts, chapters include: reading and interpreting literature measurement in exercise science anatomy in exercise science exercise physiology exercise epidemiology athletic training exercise and sport nutrition biomechanics motor control exercise and sport psychology Packed with pedagogical features—from journal abstract examples to study questions and further reading suggestions—and accompanied by a website including practical lab exercises, Introduction to Exercise Science is a complete resource for a hands-on introduction to the core tenets of exercise science. It is an engaging and invaluable textbook for students beginning undergraduate degrees in Kinesiology, Sport & Exercise Science, Sports Coaching, Strength & Conditioning, Athletic Training, Sports Therapy, Sports Medicine, and Health & Fitness.

Introduction to Kinesiology: Studying Physical Activity

by Shirl Hoffman Duane Knudson

<p>The text features the three-section structure that has always been a strength of this leading introductory textbook. Part I examines the diversity of physical activity and kinesiology and summarizes the importance of knowledge gained through physical activity experiences. Part II delves into the seven major subdisciplines of kinesiology, with an overview of major historical events, research methods, professional work and application, and ideas for career advancement in each. Part III elaborates on professionalism and then examines five main areas for career opportunities. <p>The extensive and revitalized instructor ancillaries include an instructor guide, a test package, chapter quizzes, a presentation package, and an image bank that includes most art and tables from the text. <p>Introduction to Kinesiology provides basic and essential information for students embarking on their study of kinesiology, and this updated fifth edition prepares them for future courses and further study.</p>

Introduction to Kinesiology: Studying Physical Activity

by Shirl J. Hoffman

Introduction to Kinesiology: Studying Physical Activity, Fourth Edition, is the most cohesive introduction to the field of kinesiology available, demonstrating how its many disciplines integrate into a unified body of knowledge. This all-inclusive approach gives students a solid background in the field and prepares them for further study and course work. This engaging and jargon-free text also introduces students to job prospects and areas of study and professional practice in kinesiology. Introduction to Kinesiology, Fourth Edition, orients and prepares students for in-depth studies in their areas of interest. Its broad scope acknowledges students' diverse interests and aspirations in professional and scholarly career tracks as well as teaching and coaching. Top kinesiologists expand discussion of physical activity beyond exercise, sport, or health-related activity in an effort to broaden conceptions of physical activity and the potential contributions of kinesiology. The contributors, each with specific expertise in the subdisciplines, share their perspectives in chapters complemented by full-color photos and illustrations.

Introduction to Kinesiology: Studying Physical Activity (3rd edition )

by Shirl J. Hoffman

This introductory text orients students to the discipline of kinesiology and its relationship to physical activity, and gives students an overview of different careers in the field, including health and fitness, therapeutic exercise, teaching physical education, coaching and sport instruction, and sport management. Each career chapter offers a brief historical background, and details on work settings, educational qualifications, case studies, and profiles of working professionals. Learning features include chapter objectives and study questions, in a color layout with color photos. This third edition has been rewritten to make material more accessible to undergraduate students who may not have in-depth background. Also new to this edition is an online study guide, with multimedia activities, review quizzes, and web exercises. Hoffman is professor emeritus of exercise and sport science at the University of North Carolina-Greensboro.

Introduction to NFL Analytics with R (Chapman & Hall/CRC Data Science Series)

by Bradley J. Congelio

It has become difficult to ignore the analytics movement within the NFL. An increasing number of coaches openly integrate advanced numbers into their game plans, and commentators, throughout broadcasts, regularly use terms such as air yards, CPOE, and EPA on a casual basis. This rapid growth, combined with an increasing accessibility to NFL data, has helped create a burgeoning amateur analytics movement, highlighted by the NFL’s annual Big Data Bowl. Because learning a coding language can be a difficult enough endeavor, Introduction to NFL Analytics with R is purposefully written in a more informal format than readers of similar books may be accustomed to, opting to provide step-by-step instructions in a structured, jargon-free manner.Key Coverage:• Installing R, RStudio, and necessary packages• Working and becoming fluent in the tidyverse• Finding meaning in NFL data with examples from all the functions in the nflverse family of packages• Using NFL data to create eye-catching data visualizations• Building statistical models starting with simple regressions and progressing to advanced machine learning models using tidymodels and eXtreme Gradient BoostingThe book is written for novices of R programming all the way to more experienced coders, as well as audiences with differing expected outcomes. Professors can use Introduction to NFL Analytics with R to provide data science lessons through the lens of the NFL, while students can use it as an educational tool to create robust visualizations and machine learning models for assignments. Journalists, bloggers, and arm-chair quarterbacks alike will find the book helpful to underpin their arguments by providing hard data and visualizations to back up their claims.

Introduction to Physical Education, Exercise Science, and Sport

by Angela Lumpkin

Introduction to Physical Education, Exercise Science, and Sport explores the exciting diversity of physical education, exercise science, and sport, and examines the breadth of potential careers available in these multifaceted fields. Students are introduced to the heritage, current programs, and future potential of these rapidly expanding areas. The text delves into practical suggestions, including how to create resumes and how to help students prepare for careers in physical education and exercise science in diverse settings. Written in a conversational and personal style, the text is designed for students enrolled in their first course related to the field.

Introduction to Physical Education, Exercise Science, and Sport Studies (Eighth Edition)

by Angela Lumpkin

The intent of this book is to broaden students' understanding of how the philosophies and programs of physical education, exercise science, and sport evolved as well as to present the current status of these fields.

Introduction to Physical Education, Fitness and Sport

by Daryl Siedentop Hans Van Der Mars

Authored by two leading experts in the field, the new eighth edition of Introduction to Physical Education, Fitness and Sport introduces readers to the history and philosophies underlying today's professions while focusing on current trends and issues facing school Physical Education, fitness and sport. Specifically, the authors introduce readers to the professions' key concepts, programming approaches, standards and expectations, as well as the problems and issues. As the United States seeks to reverse trends in overweight and obesity, readers will learn how these three professions have a central responsibility in creating an environment that supports, encourages and promotes physical activity for all people.

Introduction to Sport Law: With Case Studies in Sport Law

by Et Al. John O. Spengler

With an accessible approach free of legal jargon, Introduction to Sport Law With Case Studies in Sport Law, Third Edition, provides a comprehensive examination of the fundamental legal issues commonly found in sport and sport management. Even students with little to no legal background will understand law topics relevant to the sport industry through the text’s straightforward examples and case studies that demonstrate sport law theory through real-world applications. Organized to cover all law categories that are most critical to the management of sport, the text first presents an overview of the United States legal system, including the court system, the various types of law, and legal resources. Students will then explore important topics such as risk management, employment law, gender equity, intellectual property, and constitutional law, examining the relevance of the law at hand to real-world applications across the field of sport management. This updated third edition allows students to increase their comprehension by looking at laws and issues through timely, modern points of view. New content reflects important topics and current legal issues, including the Equal Pay Act; the Sports Broadcasting Act; athlete safety and equipment concerns; name, image, and likeness (NIL) laws; antitrust litigation, unionization, and collective bargaining; and transgender athlete participation in sport. The updated content addresses contemporary challenges to constitutional law, including the First Amendment and Fourteenth Amendment, and it examines how budget problems related to COVID-19 resulted in cutting sports and raised Title IX issues. End-of-chapter discussion questions and In the Courtroom sidebars have been updated with current examples to better demonstrate modern applied perspectives. Moot Court Case sidebars now have accompanying questions on hypothetical scenarios, allowing students to understand the technicalities of sport law in practical application. Each chapter of Introduction to Sport Law, Third Edition, also directs students to relevant cases in the included ebook, Case Studies in Sport Law, Third Edition, by Andrew T. Pittman, John O. Spengler, and Sarah J. Young. Featuring abridged versions of 93 court cases, all carefully curated to provide real-life applications representing many of the multifaceted aspects of sport law, the ebook also includes review questions for each case to test comprehension and prompt in-class discussion. Through its focus on legal concepts with direct application to the world of sport, Introduction to Sport Law, Third Edition, provides students with the information they need to feel confident with the fundamentals of sport law. Note: This ebook includes both Introduction to Sport Law, Third Edition, and Case Studies in Sport Law, Third Edition.

Introduction to Sport Marketing: Second Edition (Sport Management Series)

by Constantino Stavros James Skinner Andrea N. Geurin Aaron C.T. Smith Lauren M. Burch

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today’s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, including brands, merchandise and licensed products, players and athletes, leagues and franchises, and events. This new edition includes expanded coverage of cutting-edge topics, including social media, digital sport marketing, esports, the social impact of sport, ‘sportwashing’ and soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes useful features throughout, from review questions to guides to further resources.This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.

Introduction to Sport Marketing: Second edition (Sport Management Series)

by Bob Stewart Aaron C.T. Smith

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.

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