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Adventures: 10 Tales Of Adventure (Goodman's Five-star Stories)
by Burton GoodmanMotivate students with high-interest fiction from master authors Motivate struggling readers with high-interest stories at ten reading levels. Improve vocabulary and comprehension skills Encourage writing in response to reading. One of our classic best-sellers, Goodman's Five-Star Stories, supplements any literature curriculum or stands on its own by providing interesting fiction at just the right reading levels. Adapted well-known short stories by traditional authors and newer multicultural authors entice even struggling readers with tales of adventure, derring-do, and surprise. Vocabulary in context, cloze passages, and critical thinking exercises help readers improve their understanding of the narrative text.
Adventurous Adeline and the Back-to-School Party (Adventurous Adeline)
by Mary FashikIn this first installment of the Adventurous Adeline series, readers will have fun following STEM-enthusiast Adeline and her best friend, Maya, as they seek out solutions for accessibility issues, while also teaching young readers about the importance of making spaces enjoyable for all community members.
Advertising
by Michael VazIn This books you can learn about Advertising in excting area of marketing .
Advertising Basics
by J. V Vilanilam A. K. VargheseThis book introduces the readers-students of mass communication departments and those who have already entered the world of advertising-to the history, socioeconomic importance and the practical aspects of creating ad copy for the print and electronic media.
Advertising Promotion and Other Aspects of Integrated Marketing Communications
by Terence A. ShimpThe eighth edition of Shimp's market-leading Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field.
Advertising and Integrated Brand Promotion
by Richard J. Semenik Angeline Close Scheinbaum Chris T. Allen Thomas Clayton O'GuinnToday's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today.
Advertising and Integrated Brand Promotion
by Angeline Close Scheinbaum Chris T. Allen Thomas Clayton O’Guinn Semenik Richard J.Show students how hard work and careful planning lead to strong advertising with O’Guinn/Allen/Close Scheinbaum/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. Bring advertising strategy to life with dynamic visuals and examples from today's most contemporary ads. This integrated learning experience focuses on advertising results and business success. A leader for its emphasis on integrated brand promotion and supporting theme of synergy, this edition combines advertising fundamentals with a new unifying conceptual framework and the latest advertising trends. Coverage of social media, design thinking, and globalization exemplifies developments in today's digital society. Students examine concepts in the context of real advertising practice as content follows the process of an actual advertising agency. Comprehensive MindTap integrates discussion of video and other medium.
Aesop's Fables: The Ant and the Grasshopper (Tadpoles Tales #13)
by Diane MarwoodA simple retelling of a favourite Aesop fable. Grasshopper thinks Ant should stop working so hard and just enjoy the hot summer. But what will happen when the cold winter comes?
Aesop's Fables: The Boy Who Cried Wolf (Tadpoles Tales #14)
by Elizabeth AdamsA simple retelling of a favourite Aesop fable. Whenever the shepherd boy gets bored, he shouts, 'Wolf!' and everybody runs to help. But, one day, a real wolf comes ...
Aesop's Fables: The Fox and the Crow (Tadpoles Tales #15)
by Diane MarwoodA simple retelling of a favourite Aesop fable. Crow has some food, and Fox wants it! Can he think of a clever plan to make Crow drop the food?
Aesop's Fables: The Fox and the Goat (Tadpoles Tales #16)
by Elizabeth AdamsA simple retelling of a favourite Aesop fable. Fox is trapped in a well and he tricks Goat into joining him. But can he trick Goat again to get out?
Aesop's Fables: The Hare and the Tortoise (Tadpoles Tales #17)
by Elizabeth AdamsA simple retelling of a favourite Aesop fable. Hare thinks he is much quicker than Tortoise and never stops teasing her. But what will happen when they have a race?
Aesop's Fables: The Lion and the Mouse (Tadpoles Tales #18)
by Diane MarwoodA simple retelling of a favourite Aesop fable. Mouse is in big trouble when he wakes Lion up... but one day, Lion might need Mouse's help!
Affect Regulation, Mentalization, and the Development of the Self
by Peter Fonagy Elliot Jurist Gyorgy Gergely Mary TargetWinner of the 2003 Gradiva Award and the 2003 Goethe Award for Psychoanalytic Scholarship. Arguing for the importance of attachment and emotionality in the developing human consciousness, four prominent analysts explore and refine the concepts of mentalization and affect regulation. Their bold, energetic, and encouraging vision for psychoanalytic treatment combines elements of developmental psychology, attachment theory, and psychoanalytic technique. Drawing extensively on case studies and recent analytic literature to illustrate their ideas, Fonagy, Gergely, Jurist, and Target offer models of psychotherapy practice that can enable the gradual development of mentalization and affect regulation even in patients with long histories of violence or neglect.
Affecting Change: Social Workers in the Political Arena
by Karen S. Haynes James S. MickelsonUpdated to reflect advances in a changing political arena of Obama's administration, this revision shows students how to develop political action skills and to take advantage of the opportunity of change. This practical, step-by-step guide focuses on advocacy as the central mission of social work practice. New material and 17 new personal scenarios involving social workers who have made a difference-senators, representatives, and officials in the political arena-serve to inspire students. Revised chapters show how social work skills can be most effective, whether by impacting the political arena as a social worker or running for office.
African American English: A Linguistic Introduction
by Lisa J. GreenThis book provides an introduction to the study of topics related to African American English (AAE). The focus is on presenting a description of AAE and explaining the types of rules that speakers follow when they speak it. This book may be of interest to educators and those in education-related fields and is intended for students who are taking general courses that address AAE as well as for those who want to learn about the ways in which the variety is systematic.
African American History: Journey of Liberation (2nd Edition)
by Molefi K. AsanteThis book is a new history or historiography, a new way of writing about history. The author's task in writing this book was to capture the African agency, the action, and the excitement of this marvelous history.
African American Literature: Voices in a Tradition
by Holt Winston RinehartAfrican American Literature Anthology for High School students
African American Literature: Voices in a Tradition
by Holt Winston RinehartAfrican American Literature Anthology for High School students
African American Lives: The Struggle for Freedom Volume II
by Gary B. Nash Clayborne Carson Emma J. Lapsansky-Werner'African American Lives, American History' uses a biographical approach to present African Americans as active and thoughtful agents in the construction of their lives and communities. Each chapter opens with a vignette focusing on an individual involved in a dramatic moment or event. Personal stories are told throughout the narrative.
African American Music: An Introduction
by Mellonee Burnim Portia K. MaultsbyAfrican American Music: An Introduction is a collection of thirty essays by leading scholars which survey major African American musical genres, both sacred and secular, from slavery to the present. It is the most comprehensive study of African American music currently available, with sixteen essays on major genres of African American music, as well as lengthy sections on the music industry, gender, and music as resistance. The work brings together, in a single volume, treatments of African American music that have existed largely independent of each other. The research is based in large part on ethnographic fieldwork, which privileges the voices of the music-makers themselves, while interpreting their narratives through a richly textured mosaic of history and culture. The book is replete with references to seminal recordings and recording artists, musical transcriptions, photographs, and illustrations that bring the music to life as expressions of human beings.